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APR :.■ 



MOTION PICTURE 




ERA 




A CONSOLIDATION OF EXHIBITORS HERALD-WORLD AND MOTION PICTURE NEWS 





Dowe^to^Earth Advertising 
Boosts Theatres' Receipts 



Fox's 130 Midwest Houses Are Finding That 
It Pays to Supplant "Colossal" Adjectives 
with Plain Language in Newspaper Copy 



Hollywood Returns to Air 
Despite Exhibitor Fight 



Studios Do an About-Face and Decide to 
Use Radio to Build Up Personalities 
Rather Than Bar Player Broadcasts » » 



vol I ?n KIO I ft liiUi-rcd us sfcand iliiss matUr, Jumiui v l'>.n, at llir I'-i.^i Olhuc. at New Yorii, .V. V,, under the act uf .\i 

I *V, INV-'. rw lished weekly by (Juif/tey Fublishina Co.. Inc., at 179(| h,road-wus< . New York. Subscription. $.?.00 a year. Siit,jir\<ip- 



SEPT. 7. 1935 




Overnight its fame electrifies the nation from Coast to Coast! 





M-G-M*s on a Noii'Stop Hit Spree! 
"CHINA SEAS" and "ANNA KARENINA" 
are breaking records all over the map! 




Overnight in 1500 cities the 24-sheet above appears on 9500 stands! 




You ain^t seen nothin* yet, GET A LOAD 
\ OF THE GREATEST REVIEWS IN 
FILM HISTORY! START at PAGE 19 




nd 





omes 



More GL 




ARNER 



ROS* 





OF COURSE you've heard about the 
glorious send-off Warner Bros, have 
given the new season with their first 
Marion Davies show! 

Those "Page Miss Glory" records are pour- 
ing in almost hourly. Seems like it's breaking 
some kind of a record everywhere i': plays! 
And now comes the exciting: news that the 



Warner boys have "Glory's" running mate 
right on tap, It's called "Special Agent" and 
is ready for release September 14th. It is 
another Cosmopolitan Production and will 
bo exploited and advertised on the same ex- 



arresting and afire with exciieintinc, 
are included in the advertising cam- 
paign provided for this production. 



tensive scale as "Glory." Right now, for in- 
stance, it is being serialized in 15 key city 
papers throughout the country! 

"Special Agent" is the screen's first drama 
of the "T- Men"— Uncle Sam's heroic trea- 
sury Department operatives who are crack- 
ing down on the monied mobsters G-Guns 



couldn't reach. Into it Warner Bros, have 
injected all the headlong speed and shock of 
"G-Men"— plus the lure of a famous feminine 
star. Also it has the same director as "G-Men" 
—William Keighley. 

We strongly recommend that you strongly 
recommend to your patrons— 



SPECIAL AGENT 



Starring BETTE DAVIS with GEORGE BRENT, Ricardo Cortez, Jack LaRue 





SURPRISE PICTURE 

. . . another extra-value hit from FOX! 




_^^,*..^«SM^N^ ^^^^^^^ 




"if this picture is not box % "d * . . . • . -.l % '"■'"9 thriving 

office tops this reviewer is ^ "Wi" ^e" i»self as grand % Perfect entertamment w.th | ^^^^^ 
no judge of audience entertainment for any 

reaction." audience." 

— Variety Daily 



— Hollywood News Cifizen 

'ft 



a flock of selling angles, -f- . • , • i 

jr./, ?| gayest picture in a long, 

Showmanly and fast. .vj , ^. „ 

■f long time. 



— Hollywood Reporter 





L E D E R E R 

in a screen role worthy of his great talents 



TktQm DECEPTIO 



A JESSE L. LASKY PRODUCTION with 

FRANCES DEE 

BENITA HUME 
ALAN MOWBRAY 
AKIM TAMIROFF 

Directed by Williom Wyler. Original Screen 
Ploy by Stephen Avery and Don Hartman. 

A FOX PICTURE 



of the singing 
screen is Nino 
Martini's voice in 
Here's tc 
Romance! " 




MOTION PICTURE HERALD 

Vol. 120, No. 10 ■SEI September 7, 1935 



"GOOD OLD CRITICISM" 

// A REVIVAL of good, old fashioned local dramatic crlti- 
/ \ cism is what the motion picture business most needs," 
I \ says Editor & Publisher, a newspaper trade paper 
which has been considerably exercised about screen matters 
lately. "The reading public is getting what the film producers 
and distributors hand out. Much of this material Is unfit for 
publication in news columns on the ground of credibility 
alone. . . ." 

Editor & Publisher, in that characteristically naive manner 
of Its editors, thinks that the "Hays organization" ought to do 
something about the attitude of the industry toward the "com- 
mercialized press." 

It would seem reasonably obvious that the newspapers which 
supply their readers with "what the film producers and distribu- 
tors hand out" are in the 'business of running their own busi- 
nesses. If Editor & Publisher does not like the way newspapers 
are operated, the movies are not to be held responsible. 

That wistful phrase, "a revival of good old fashioned local 
dramatic criticism," is especially interesting. In those dear old 
days of course everything was on a lofty plane. The dramatic 
criticism in the days of "the road" was, any competent ob- 
server will recall, entirely detached, coldly impartial and 
scholarly. That Is why the producers of that day did not send 
out press releases as the motion picture does now. They used 
nothing to Influence the press except an army of agents ahead 
and with the show, carrying brief-cases laden with handout 
matter and ready to create copy on the spot. In those good 
old days of Klaw & ErIanger, hienry W. Savage, Charles Froh- 
man, Inc., and the Shuberts the newspapers and their dramatic 
critics and columns were entirely free of all pressure, blan- 
dishments and Influences, except for those exerted by the local 
house manager, his resident press agent, usually a favored 
reporter on one of the local papers, and such visiting gentry 
among the agents as Mr. Steve O'Grady, Mr. A. Toxen Worm, 
Mr. Ben Atwell, Mr. George Bowles, Mr. Sylvestre Sullivan and 
other equally unbiased literary and dramatic advisers of the 
press of the period. That was in the good old days. 

Today there are more competent motion picture critics 
operating in the daily papers than there ever were dramatic 
critics In the best days of the stage. There were at the 
high tide of the stage maybe fifty capable dramatic critics 
on the dallies of the land. Today there are upwards of three 
hundred capably conducted newspaper motion picture depart- 
ments employing from one to three trained writers. The per- 
centage of "canned" handout material appearing in print con- 
cerning the motion picture Is proportionately considerably 
lower than in the days when the amusement public was served 



with the road show and the young man with the brief case and 
expense account. 

Th ere Is one important reason why the motion picture is cur- 
rently getting a deal of attention In the columns of Editor & 
Publisher — that industrious journal wants attention commanding 
copy, and, it would seem, finds It more discreet to seek it 
among external enterprises than among the militant and touchy 
newspapers in its own field about which it could well purvey 
many a more exciting story. 

AAA 

NEW AUDIENCES 

A MOST significant aspect of the new season of the 
motion picture Is a definite consciousness of responsi- 
bility to and opportunity In sounder levels of taste and. 
In consequence, endeavors to bring to the box office more and 
more frequent customers from those strata. 

Immediately in point is the campaign currently under way 
under the attentions of Mr. hfoward Dietz in behalf of Metro- 
Soldwyn-Mayer Pictures exemplified for September with 
national magazine advertising on "Anna Karenina." The copy 
is appearing in some thirty-seven media of top rank carrying 
total circulation reported at 34,000,000 copies. Also as a 
part of this general effort we are to remember a billboard 
campaign on "China Seas" In some 1,500 cities, and the 
coming sequel of posting in 1 ,900 towns for "Broadway Melody 
of 1936" and other pictures to follow. 

The copy on "Anna Karenina" In the magazines presents 
interesting aspects. The star names are on top but the heaviest 
display Is on the world famous and classic title, the whole tied 
slightly to the success of "David Copperfield." Meanwhile 
there is a smile in the discovery that in the pages before us 
we find that the author. Count Leo Tolstoi, gets mention in 
such publications as Colliers, The Saturday Evening Post and 
McCalls, but not in Liberty, Pictorial Review and Good House- 
keeping. That probably represents a sound judgment of 
audiences. 

AAA 

THE press brings us tidings that the Department of Justice 
in Washington has on display, in a glass case, a pair of 
battered spectacles, a hat with a hole in it and other 
gore-stained relics of the extemporaneous execution of John 
Dlllinger. Which reminds one of remarks about the glorification 
of criminals and the like. One also recalls that the Sioux used 
to flaunt the scalps of their foes and that the Fiji chieftains col- 
lected skulls. Museum displays by the Government are in the 
same category. All the public needs of Dlllinger now Is a 
record In a card file, no "showmanship." 



MOTION PICTURE HERALD MARTIN QUIGLEY. Editor-in-Chief and Publisher 

i ^'ll''%nr°^Dli-^i;'''i''^°'"'^ Herald founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motogrophy, founded 1909- The Film Index 
M +^'^n'°^- ^^Tl"'^-^^ ^""l^^fX Publishing Company, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address ■'Quigpubco New Yo?k " 

^u°r^au ^674^ s'o'„th"^'MvL-;^^"A°"'^ "^"r ''^r"'' M ' M Vice-President and General Manager; Terry Romsoye, Editor; Ernest A. Rovelstod Monagmg Editor; Chi?ogo 

R^t' SWt lonHon W^?" r'^"'""!)! ^'vP n^'"' T^'^f^''^ Hollywood Bureau Postal Union Life Building, Victor M. Shapiro, manager; London Bureau, Remo House, 310 
Bu^en, ^9 rV rl. ?n C '^ 5^ '^""S' ■"on'' ^JJ'QPubco London; Berlin Bureou, Berlin-Terriplehof, Koiserin-Augustastrosse 28, Joachim K. Rutenberg, representative; Paris 
Bureau, 19 Rue de la Cou -des-Noues Pans 20e France, Pierre Autre, representative, coble Autre-Lacifral-20 Paris; Rome Bureau, Viole Gorizia, Rome Italy Vittorio Malpassuti 
.^presentative, Ito cob e, Molpassuti, Rome; Sydney Bureau, 600 George Street, Sydney, Austrolio, Cliff Holt, reoresentative; Mexico City Bureau Apart<^do 269 MexicrSity 

Horry Knopf, representative; Budapest Bureou 3, Kaplor u Budapest Hunga J] 
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right 1935 by Qu'Sley Publishing Company. Address all correspondence to the New York Office. Better Theatres, devoted to fi^e construction eguipment and operotion of 
Chrck!up,'\oth °" ^ °* ^"'3'^^ Publications: Motion' Picture Daily, Motion Picture' Almanac, and TheX Office 



8 



MOTION PICTURE HERALD 



September 7, IVib 



This Week 

MOTION PICTURE HERALD'S 



Polite Advertising The Fox W ar 



A widespread attempt of exhibition inter- 
ests to revitalize the method and manner of 
merchandising motion pictures to the pubHc 
by regular newspaper advertising space has 
been undertaken by some 130 theatres of 
the Fox Circuit in the midwest, where the 
new technique will supplant "colossal" ad 
traditions, make the circuit's ads distinctive, 
yet uniform and have them conform with 
the higher standard of product of today, 
while, at the same time, reducing newspaper 
advertising costs — an item in which every 
exhibitor is interested. 

The new type of theatre newspaper ad- 
vertising exploitation supplants the usual 
type of display space with a lively column 
of news events about the picture, the the- 
atre and personality items. Tests have 
proved it successful, dollar-and-cent results 
showing normal business, or better, from 
reduced ad expenditures through the new 
method. The objectives, full results of the 
tests, construction of the machinery for 
working the plan, and the type of material 
to be treated therein, are explained on page 
13. 

Holly wood Goes Radio 

Ignoring the previous resentment ex- 
pressed by exhibitors against the promiscu- 
ous appearance of Hollywood stars on the 
radio, studios are returning to the air to ex- 
ploit their pictures and people directly from 
the scene of picture-making. This is an 
about-face from the policy of many of the 
studios of prohibiting their players from 
frequent broadcasting appearances and is 
traceable to the success of Metro's nation- 
wide broadcast of the premiere of "Broad- 
way Melody of 1936," which is described on 
page 15 together with other related angles 
of the new trend. 

Court Season Opens 

The summer recess had hardly ended over 
Labor Day week end before the federal 
courts in several districts began to be em- 
ployed with activity in anti-trust and other 
such cases, involving, for the most part, 
large distributors and affiliated circuits. 

In St. Louis, Warners, RKO and Para- 
mount filed denials to the government's 
charges of conspiracy against local inde- 
pendents ; in Minneapolis distributors like- 
wise took exception to charges of discrim- 
ination against small owners, while from 
Texas came word of four pending contests 
in federal courts between competitive opera- 
tors. These new developments in the courts 
arc repf)rted on page 18. 



Persistent in defeat, attorneys for the 
William Fox interests; as represented by 
Mrs. Eva Fox and the All-Continent Cor- 
poration, said this week they were continu- 
ing their attack on the Twentieth Century- 
Fox Film merger in the New York supreme 
court with an application to be filed for per- 
mission to examine officers of the merging 
interests before trial. Having failed to pre- 
vent the merger, they now aim to compel its 
dissolution. 

Meanwhile Fox theatre companies are 
winding up final stages of reorganization, 
with Fox Metropolitan transferring assets 
to Metropolitan Playhouses, Inc., in New 
York, and Fox Coast due to be dis- 
charged from bankruptcy in Los Angeles on 
September 18. See page 33. 

Canadian Bonuses 

Evidences of a marked increase in grosses 
and the success of the bonus plan gave oc- 
casion for announcement at the Toronto con- 
vention of Famous-Players Canadian Cor- 
poration that the 200 circuit managers will 
receive, as their share of improved business, 
cash bonuses totaling more than $25,000. 

N. L. Nathanson, enthusiastic over the 
practical value of the idea, said it will be 
continued, supplementing a group insurance 
arrangement whereby the company pays the 
premiums on a policy of $5,000 given each 
manager. The story is on page 41. 




Also . . . 






Editorial 


Page 


7 


This Week in Pictures 


Page 


10 


The Hollywood Scene 


Page 


52 


J. C. Jenkins — His Colyum 


Page 


58 


What the Picture Did for Me 


Page 


59 


Showmen's Reviews 


Page 


44 


The Cutting Room 


Page 


50 


Managers' Round Table 


Page 


63 


Technological 


Page 


54 


Chicago News Notes 


Page 


62 


Short Subiec+s on Broadway 


Page 


62 


The Release Chart 


Page 


75 


Box Office Receipts 


Page 


55 


Classified Advertising 


Page 


80 



New Producers 

The motion picture industry this week 
was enriched by six new financing and pro- 
ducing organizations, four promising for 
this year a total of 49 feature films. 

First International Pictures, Inc., was 
formed by Pathe as a holding company for 
its producing and distributing activities here 
and abroad, principally First Division Ex- 
changes. Others newly formed are Pickford- 
Lasky Production, Inc., bringing together 
two pioneers ; American International Pic- 
tures Corporation and the affiliated Ameri- 
can International Distributing Corporation, 
headed by Ralph G. Fear and Max J. Weis- 
feldt; Academy Pictures, organized by Vic- 
tor and Edward Halperin ; Regal Produc- 
tions, which announces eight color films, 
and the New Film Alliance, which aims to 
parallel the "new theatre" movement. The 
programs, executive personnel and other de- 
tails of the new companies will be found 
on page 37. 

G-B GetsH&^G 

Now that announcement has been made in 
London of the formation of Gaumont-Brit- 
ish Super Cinemas, Ltd., to acquire the 
three Hyams (H & G) deluxe first-runs, 
film people are wondering why Gaumont- 
British did not go about it in that fashion 
half a year ago. 

At that time, word from G-B that it had 
acquired interests in H & G Kinemas and 
Union Cinemas and that A. W. Jarrett would 
be added to the boards of these companies 
to book the theatres in conjunction with the 
G-B circuit brought forth loud protest from 
the Kinematograph Renters' Society. 

The story of this situation and other de- 
velopments in the British field is told on 
page 48 by Bruce Allan, the Herald's Lon- 
don correspondent. 

Moss Comes Back 

B. S. Moss, onetime power in Broadway 
showdom, scored twice in his return to ex- 
hibition when over the weekend he and his 
associates took leases on two sites in the 
theatre district, both for motion picture 
theatres primarily, but so built so as to be 
able to accommodate legitimate productions 
and radio broadcasts as well. 

One spot is the theatre in the structure 
rising on the site of the onetime Criterion 
theatre at Broadway and 44th and 45th 
streets. The other is the old Broadway the- 
atre at 53d street. 

The theatre interiors are to be constructed 
like a bell cut in half, in the interest of ap- 
proximating perfect sound reproduction as 
closely as possible. The story is on page 34. 



September 7 



9 3 5 



MOTION PICTURE HERALD 



9 




NEWS SUMMARY COVERING THE SCREEN WORLD 



The Labor Front 

All was quiet on the theatre-labor front 
this past Labor Day, except in New York 
where independent owners filed seven suits, 
said to be of an unprecedented nature, 
against the lATSE operators' union for 
damages allegedly sustained by the loss of 
patronage from mass picketing during the 
present controversy over wages. 

Picketing of no great consequence was 
going on in Philadelphia and Hollywood, 
while unions and exhibitors continued under 
new and amicable agreements in Cleveland, 
Detroit, Kansas City and Pittsburgh. 

Labor Day climaxes annual negotiations 
for new wage-and-hour agreements. The 
situation this year is detailed on page 36. 

Code Puzzle 

The Voluntary Industry Committee, at- 
tempting since last June to determine a legal 
basis for a voluntary code, has been un- 
able to define a procedure that would cir- 
cumvent the legal prohibitions interposing 
a formidable obstacle to any form of self- 
government. J. Robert Rubin, who heads 
the committee, said the industry's lawyers 
have found the assignment "very difficult." 

He pointed out that any plan discussed 
has involved the element of combination. 

The Council on Trade Agreements re- 
ported, however, that the film industry is 
one of 49 engaged in drafting voluntary 
agreements. 

The story is on page 38. 

Music Tax Fight 

The fight of the American Society of 
Composers, Authors and Publishers to hold 
its position in its defense against attacks of 
exhibitors, and other license fee payers, pro- 
ceeded this week along two fronts, as fol- 
lows : 

A test of the constitutionality of state 
legislation imposing heavy taxes on music 
licensing will be undertaken in the form of 
a court action attacking the constitutionality 
of Georgia's law imposing a tax of $1,000 
per county on music licensing agencies. Al- 
though similar laws have been enacted in 
Louisiana, Mississippi and Wisconsin, no ef- 
efforts to enforce them by attempts to collect 
the taxes specified have been made except in 
Georgia. The test in that state is expected 
to have a bearing on the enforceability of the 
legislation elsewhere through establishing a 
precedent in the event of the necessity of ap- 
peals to the United States supreme court. 

The Georgia action will be a defense of 
the refusal of the Society branch operating 
in that state to pay the tax imposed. Suits 
involving the test already have been filed and 
may be brought to trial as early as next 
week. The action is regarded as the organi- 



zation's first defensive move in the legisla- 
tive and court campaigns which are being- 
waged against the society on a national front 
by the exhibitors, radio and hotel interests. 

In Seattle there appears to be a definite 
movement to stamp out the Society's activi- 
ties in the state with the filing of suits 
against it by two radio stations for $19,372 
paid by the stations for the rights to play 
certain music. It is claimed the fees were 
exorbitant. 

Looking Up 

Pre-depression grosses over the Labor 
Day weekend in New York and elsewhere, 
elevated by improved quality of attractions 
and favorable weather conditions, indicated 
a bright season ahead for theatre business, 
circuit officials reported as they scanned box 
office reports this week. Radio City Music 
Hall was in the lead in New York, with an 
intake of $130,000 indicated for the first 
week of "Top Hat," bettering the record 
by some $20,000, and most Broadway houses 
recorded comparative gains. The upturn 
was reflected in the amusement bond market. 
See page 16. 

Nezv Restrictions 

. American representatives of the industry 
in Paris have been informed that the French 
government is preparing to issue a new de- 
cree imposing further and almost prohibitive 
restrictions on importation into France of 
American films, although negotiations for a 
new Franco-American trade treaty were be- 
gun only recently. 

This reported move, if it is carried out to 
completion by the French government, 
would place the entire industry in France, 
both domestic companies and those from 
foreign counties, including the United 
States, directly under government control. 
It would be the most radical of the several 
vigorous actions of the French government 
in recent years. 

According to reports in the Paris press, 
the government plans to establish a central 
agency for foreign films to collect rentals 
from exhibitors to pay the distributors, but 
only after deducting its own expenses and 
possibly other sums to finance French pro- 
duction. The distributors, if the plan is 
carried out, would merely have the status of 
brokers. It is also planned to levy additional 
taxes to those now in force and also addi- 
tional import quotas, according to the re- 
ports. 

The Motion Picture Producers and Dis- 
tributors of America, Inc., however, has had 
no official notification of any new taxes or 
quota changes from the French government, 
but pointed out that no change could be 
made in the present French quota law since 
that decree will not expire for arother year. 



Making Progress 

That the British and French industries 
are making definite progress and the gains 
noted this year over 1934 are pronounced 
was reported by Dr. A. H. Giannini, chair- 
man of the executive committee of the 
Bank of America, and well known motion 
picture financier on his return from a five 
weeks' trip abroad on the Normandie Mon- 
day. After a week visiting and discussing 
trade problems with motion picture execu- 
tives in New York, Dr. Giannini will return 
to his bank in Los Angeles. 

Product in England and in France is im- 
proving. Dr. Giannini observed. In his 
opinion producers of both nations have con- 
siderable to learn in point of tempo and con- 
tinuity, but the strides made this year over 
last are concrete and self-evident. 

Dr. Giannini further believes that there is 
something fundamentally wrong in the Brit- 
ish film structure. "The industry there will 
not be completely sound until the bankers 
evidence enough direct interest in the busi- 
ness to eliminate the middleman in financ- 
ing and do it directly. The difficulty inso- 
far as the English banker is concerned con- 
tinues to be his lack of sufficient confidence 
in his own country's film industry." 

RCA Suspects 

RCA apparently has no intention of cov- 
ering up the existence of an investigation 
which it is conducting in Hollywood into 
Erpi's more extensive licensing relations 
with the large studios, an investigation that 
has admittedly been launched for the pur- 
pose of determining whether the Erpi re- 
cording contracts now in force with all of 
the large studios, except RKO and Republic, 
contain any restrictive clauses which would 
not enable RCA to compete with Erpi in 
obtaining new recording business. 

The story of the threatening fight between 
these two large "electrics," a story having 
possibilities of much interest to the indus- 
try at large, appears on page 17. 

Reds in Mail? 

Undermining activities among those in- 
citing to boycott against theatres showing 
newsreels and other films disliked by the 
Reds are receiving the attention of the U. 
S. Department of Justice, with special ref- 
erence to the threats sent through the mails 
to managers and film companies. 

Hearst film interests believe the starch has 
been taken out of the crusade by the sen- 
tencing of numerous pickets, but the Ameri- 
can League Against War and Fascism says 
it is being continued and extended. The Reds 
were urging this week to demonstrations in- 
side theatres. 

The story is found on page 28. 



10 



MOTION PICTURE HERALD 



September 7, 1935 



The News 



I n 



Pictures 





OF BROADWAY. (Above) Is 
Jane Froman, star of the stage 
and radio, signed to a long 
term contract by Warner 
Brothers. 



WELCOMED. (Right) Was Ma- 
jor Edward Bowes, by Governor 
James M. Curley of Massachu- 
setts, as the Major attended a 
Boston showing of "Amateur 
hlour." 

PRODUCER. (Left) Alexander 
Korda, British producer, greeted 
by Al Lichtman, United Artists 
head, on Mr. Korda's arrival in 
New York. 





DANCERS ALL. Fred Astaire, star of RKO Radio's "Top Hat," 
at the Musical Hall premiere of that picture greeting the cham- 
pion ballroom couple, Mr. and Mrs. Ulmont O. Cumming. They 
were the winners in a New York Daily News contest. 



PICTURE DISCUSSION. Between George W. Weeks, general 
sales manager of GB, and Helen Vinson, who has just returned 
to this country after making two pictures for GB in England, "King 
of the Damned" and "Transatlantic Tunnel" with Richard Dix. 



September 7, 1935 



MOTION PICTURE HERALD 





NEW CONTRACT. (Above) 
For George E. Stone, well 
known character actor, given a 
new long ternn contract as a 
Warner player. 

FISH STORY. (Right) But a true 
one, as Sam W. B. Cohn, Roach 
studios publicity director, shows 
the result of his efforts on a 
recent vacation. 

FIRST MUSKETEER. (Left) Wal- 
ter Abel, cast as d'Artagnan, 
in the adaptation by RKO Ra- 
dio of Dumas' famous story. 
Abel is from the Broadway 
stage and "Merrily We Roll 
Along." 





RADIO STAR. James Melton, long a vocal star of the radio, 
entertains Director William Keighley in an off-moment on the 
set at the Warner studio, where Melton is cast in a featured 
role in "Stars Over Broadway," soon to go into production. 




YOUNGSTER AND OLDSTER. Winifred Shaw, young player 
going on in her first starring vehicle, "Broadway Hostess," studies 
her script with Frank Dawson, who made his first appearance four 
decades ago, and who has the role of a butler in the new film. 



i 

12 



MOTION PICTURE HERALD 



September 7, 1935 




ON THE SPOT. As usual are Stan Laurel and 
Oliver Hardy, appearing, with David Torrence 
in a scene from "Bonnie Scotland," the Hal 
Roach feature comedy picture which is to be re- 
leased by MGM. 





SINGING COWBOY. Is Dick Foran, new War- 
ner western star, who is to appear first in "Moon- 
light on the Prairie." Seen on location are 
Foran and, seated before the actor. Director 
Ross Lederman. 



DEBUT. (Above) Olivia DeHavi- 
land, new Warner player, has 
her first appearance in War- 
ner's "A Midsummer Night's 
Dream," in the role of Hermia. 
She won a long term contract. 



SCREEN NEWCOMER. (Right) 
Is Marie Wilson, recently signed 
by Warner for a debut in the 
motion picture, and to appear 
for the first time in "Broadway 
Hostess." 



MOTHER AND SON. (Left) As 
portrayed by Greta Garbo and 
Freddie Bartholomew in MGM's 
adaptation of the famous book, 
"Anna Karenina," by Leo Tols- 
toy, in which Miss Garbo has 
the title role. 




\ 



September 7, 1935 



MOTION PICTURE HERALD 



13 



NEW TECHNIQUE SUPPLANTS 
COLOSSAL' AD TRADITIONS 



Fox's 130 Theatres in Midwest 
to Revitalize Newspaper Ad- 
vertising to Make Circuit 
Ads Distinctive, Yet Uniform 

Revitalization of motion picture merchan- 
dising as it relates to newspaper advertising 
has been undertaken by the entire Fox Mid- 
west Theatres circuit by the employment of 
a new technique in copy and layout, with 
the following chief objectives in view: 

1. To escape from the "colossal" de- 
scription traditions of motion picture pro- 
motion. 

2. To make circuit advertising distinc- 
tive, yet uniform, making it as easily rec- 
ognizable in the daily newspaper as the 
weather report. 

3. To create a dependable source of 
information about motion pictures. 

4. To reduce newspaper advertising 
costs. 

5. To make advertising conform with the 
higher standard of pictures. 

The new type of paid newspaper exploitation 
takes the form of "The Screen Reporter," a 
daily chatter column, instead of display space, 
incorporating the best features of the "colyum," 
these being written in an intimate, chatty and 
informal style to insure constant reader interest. 
At the top are the names of pictures and the- 
atres, and then, in plain language, sparing of 
adjectives, comments on motion picture per- 
sonalities, pictures — coming and showing, and 
so on. It embodies quotations of what patrons 
say about pictures, replies to criticisms that 
turns them to advantage, if possible, injects a 
news angle by referring on occasion to some 
local event or personality — in a word making a 
daily newspaper feature out of advertising space. 
Change of tempo is obtained with four or five 
different type faces, cuts and the like. 

Tests Bring Results 

That the five chief objectives can be reached 
was proved in tests conducted by Fox Midwest 
in Wichita and Hutchinson, Kan., and the plan 
now is being adopted, with a few exceptions, 
by the entire Midwest circuit's 130 theatres. 
Elmer C. Rhoden, division manager, is origina- 
tor of the idea. 

The circuit, thereby, adopts a policy of using 
newspaper promotion that is on the level with 
improved motion pictures and their treatment. 
Its officials venture the prediction that it may 
mean a revolution in theatre advertising. They 
are proceeding on the premise that pictures 
have developed a deeper culture and producers 
a keener intelligence in producing them; that 
producers have gotten away from the hokum 
that film audiences have the mentality of 12- 
year-olds, and, consequently, exhibitors must 
improve their promotional procedure accord- 
ingly. 

As D. S. Lawler, divisional advertising man- 
ager, pointed out, "Pictures now attract audi- 
ences that heretofore have not attended. Pro- 
ducers took it for granted that they would get 
the usual 40 per cent that always go to theatres, 
and turned their attention to creating pictures 
appealing to the 60 per cent. Hence, managers 
must expend effort in making film advertising 
intended for public consumption as good as the 



pictures produced. It is essential that they use 
ail intelligent and somewhat cultural approach 
to patrons — not horse-and-buggy methods — to 
sell the product. And- the most interesting and 
significant reaction is that theatre managers 
appear to be sincere in their belief that this 
should be done." 

Of importance is the objective of Fox Mid- 
west to gross $500,000 in admissions in 17 
weeks. 

Fox Midwest officials believe that "The 
Screen Reporter" title for their theatres' adver- 
tising columns connotes an individual person- 
ality to the public, someone patrons can tele- 
phone to, thank for tickets, catch in error. 

They call it the first real attempt at uniform 
circuit advertising without stifling originality. 
There does not appear to be any reason why 
other circuits and individual owners cannot 
adopt the idea, although probably they cannot 
use "The Screen Reporter" title inasmuch as 
Fox Midwest has applied for a copyright. 

"Out of our dissatisfaction with the 'colossal' 
traditions of motion picture advertising and a 
determination to place our selling methods on 
a par with the class of productions we are now 
showing on our screens, has come an experi- 
ment in newspaper advertising which is de- 
cidedly original and revolutionary in its appli- 
cation to the theatre," said Division Manager 
Rhoden in introducing "The Screen Reporter" 
to his managers. "We are, to a large extent, 
still depending on horse-and-buggy advertising 
methods to sell what, in comparison to that of 
the past, is a Rolls Royce product. 

"Last year, at the beginning of the new sea- 
son, we instituted an advertising campaign 
which violated tradition. We did it because we 
had a new type of motion picture to sell, a 
better, cleaner, more intelligent type of motion 
picture than the industry had ever before pro- 
duced. 

"Our campaign was modest, dignified, 
truthful; and, as it turned out, surprisingly 
effective at the box office. We had exe- 
cuted a complete about-face from the 
'Back-to-Barnum' movement of the year 
before, because our advertising had to be 
in keeping with our product. 

"Pictures maintained a higher level, but our 
sales methods eventually slipped back into the 
old hackneyed style. We kept our advertising- 
clean, but it soon lost distinction. 

"In that fault lay the problem which this sea- 
son we have sought to solve : To devise a style 
of newspaper advertising that is so distinctive 
and will remain so distinctive that it will be 
identified with Fox Midwest Theatres no mat- 
ter in what newspaper it appears. 

"The idea itself is all right, even the form in 
which it is expressed. We have proved its 
effectiveness during the last two months in two 
of our most important situations. The real 
problem lies in its widespread application, and 
this depends almost entirely upon the intelli- 
gence, even cleverness, of man-power." 

Mr. Rhoden believes the new plan offers 
managers an opportunity for individuality and 
self-expression they never before have had. 

"First argument in favor of the new plan 
is economy," he said, "having by actual 
proof reduced advertising expenditures in 
the two test towns by two per cent, with 
grosses unaffected; if anything, helped. 

"Beyond that very important factor, however, 
is that the plan follows an earnest desire to 



Circuit Ainns to Reduce Costs 
of Advertising While Making 
It Confornn to New High 
Standard of Its Productions 

'debunk' methods of selling programs. Re- 
cently I have been subjecting advertising to 
close diagnosis and my observations have led 
to the conclusions that we, along with every 
other theatre operator in the country, haven't 
progressed much from the Dark Ages of Ten- 
Twenty-Thirty days. We have failed to keep 
pace with our product, or to progress with the 
intelligence of our patrons. Dissemination of 
information about motion pictures is so wide- 
spread that the majority of our patrons know 
all about pictures long before we show them, 
or in many instances before they are even com- 
pleted in the studios. We can't bunk the public 
any more. The 'colossal,' 'amazing,' 'thrilling' 
lines 0+ sales talk is ineffective and passe. 

Demands Plain Facts 

"We must stick to plain facts, and in modest, 
truthful fashion tell our patrons what we have 
for them to see. After all, our merchandise 
comprises three factors — stars, stories and pro- 
duction values. Box office appeal lies in one or 
in a combination of two or more of these ele- 
ments. Exaggeration will not make these fac- 
tors any more evident than plain statement. If 
anything, understatement will be more effective 
than over-statement, because we can never be 
accused of over-selling a program, and we, 
therefore, can maintain and enjoy the public's 
confidence in our advertising. 

"Already, through better pictures, we have 
brought a lot of people back to our theatres. 
We promised this at the beginning of the season 
just ended, and because the producers kept faith 
with us, we were able to keep faith with our 
patrons. Announcements of new product for 
this season indicate that any change will only 
be toward greater improvement. 

"In proposing this new plan of newspaper 
advertising it is realized that it is going to be 
a task for a showman to exercise restraint. It 
goes contrary to his training ; but we are con- 
vinced it is the one factor which will serve us 
most effectively in holding old patrons and 
making new ones. 

"It is my firm conviction that if you conform 
to the plan and do your best to make it a co- 
operative effort, it will not only be more effec- 
tive at the box office, but will reduce advertising 
costs appreciably and serve further to increase 
public confidence in the screen and in our the- 
atres." 

What the Tests Showed 

H. E. Jameyson, district manager at Wichita, 
gave the plan its first test in Wichita and 
Hutchinson theatres. He made the change 
from old style display to column gradually in 
Wichita, using column against display and com- 
binations of both. Daily ads followed the 
"Reporter" style. Later the column was ex- 
tended to include opening days, a display effect 
being achieved by the use of star or character 
cuts, with the bulk of the space devoted to plain 
type. 

Results included a substantial reduction in 
newspaper expenditures by Wichita and Hutch- 
inson theatres while business remained normal, 
and the public began to comment about the col- 
umn. "Most people regarded it as a news- 

(Coiitiniied on foUowinq pane) 



14 



MOTION PICTURE HERALD 



September 7, 1935 



FIND PLAIN ADS BOOST RECEIPTS 



(Continued from preceding page) 
paper feature rather than a departure in adver- 
tising," he said, "and failed to note that Fox 
theatres were not using display advertising to 
announce programs." 

In a direct test of display-versus-column ad- 
vertising, the Miller theatre used display on 
Grace Moore's "Love Me Forever," flanked by 
usual routine mediums and considerable out-of- 
ordinary promotion. The Orpheum used straight 
"Screen Reporter" exploitation on the reissue 
of "The Virginian," which played to more per- 
sons on the opening day in a hot theatre than 
"Love Me Forever" showed to in a refriger- 
ated house, indicating that many people wanted 
to see "The Virginian," but also that if they 
hadn't been reading "The Screen Reporter" 
they wouldn't have known it was in town. Dis- 
play contributed nothing to the campaign on 
the Grace Moore picture. 

Campaign in Column 

A campaign on "Bride of Frankenstein," was 
developed entirely through "The Screen Re- 
porter." Two small items offering $5 to the 
woman who would sit alone through a midnight 
screening of the picture brought 480 replies by 
telephone. Obviously, hundreds of others read 
the items. (The originator of the "gag" — an 
eastern theatre — used 20 inches or more of dis- 
play space over a period of four or five days. 
"The Screen Reporter" got results with one 
inch of eight-point type.) The picture, no box- 
office "champion," showed a week with a little 
under average gross. 

On "Becky Sharp" in the same theatre three 
weeks later, other advertising mediums were 
supported by two 1,200-line display ads. 
"Becky" grossed $230 less than "Bride of 
Frankenstein," and the total advertising cost 
was practically double. 

"Casual" Treatment Succeeds 

The test period revealed that programs han- 
dled in a casual manner often out-grossed those 
to which a lot of attention was given. For ex- 
ample, "Alibi Ike" was treated in a flippant 
style, with a total of about six inches of space 
in two layouts which devoted the bulk of atten- 
tion to "Ginger" and "Nit Wits." "Alibi Ike" 
played to more persons than either of the other 
two on the oi>ening day. "Stranded" grossed 
more than "In Caliente" although handled si- 
multaneously, with the big play going to the 
latter. The program picture "College Scandal" 
did better than average week-end business, with 
a total of three inches of space in "The Screen 
Reporter," whereas from 10 to 16 inches of 
ordinary display space was customarily used in 
the test theatre. 

"Apparently people sense the quality of 
pictures before they are issued, have ad- 
vance information that theatre manage- 
ment fails to consider, or both, because 
the public almost infallibly chooses the pic- 
ture which is the best entertainment, v/hat- 
ever is said about it," Fox officials said. 

"The Screen Reporter adds to this fund of 
advance information and at the same time econ- 
omizes," they believe. 

The Hutchinson Test 

In Hutchinson, the change from old-style 
display to new-style column was direct. Roy 
Burford, manager, found that "in the three 
weeks we have been using 'The Screen Re- 
porter' we have practically cut our newspaper 
bill in half, and business has held up just as 
well as before." 

"The most complimentary remark that I have 
heard was from two people, who, when asked 
if they had been reading our new style of 
advertising for the last two weeks, said, 'No, 



but we have been reading "The Screen Re- 
porter" every day.' 

"All three Hutchinson managers and myself 
carry note books just like newspaper reporters 
and when we get an idea for a 'Reporter' 
squib or a paragraph, we jot it down. We 
have also given the other employees a chance 
to contribute. For the best article or idea 
presented each week, we give that employee 
one day off with pay." Mr. Burford has his 
managers write the copy and take turns edit- 
ing "The Reporter," which injects a spirit of 
competition among the co-workers. 

'With the exception of special occasions I 
do not think it is necessary to run any dis- 
play ads in the newspapers," said Edd J. Haas, 
city manager of Fox Wichita Theatres, who 
frankly questioned the idea when it first was 
broached. 

Objectives and Results 

While economy was not a lone objective of 
the new form of advertising, it was a result. 
Daily space is increased but opening day adver- 
tising is correspondingly reduced. 

In towns with one theatre a reduction in 
space is not expected by Fox, but managers 
will revise the use of space so that the theatre 
uses about the same amount daily. Because of 
the buildup in "The Reporter," change days 
do not need additional space. 

Opportunity for constant reference to com- 
ing attractions is one of the "Reporter's" chief 
advantages. The manager can build up pictures, 
days, even weeks, in advance, through use of 
short three- or four-line items that would re- 
quire many inches of display for the same 
results. 

"Curly Top" was built up in this manner to 
the largest gross ever done on a Shirley Temple 
picture in Wichita, beginning with a two-line 
item two weeks before showing. While suc- 
cess of a Shirley Temple picture is usually 
assured anyway, results were achieved with an 
expenditure for newspaper space of just a 
trifle more than one per cent of the gross and 
without outside promotion. 

With "hard-to-sell" pictures known to 
have definite entertainment value, but 
lacking box office appeal — the manager 
can, through "The Screen Reporter," more 
effectively than any other way, explain 
away a bad title, build up interest in a new 
star, or recall past performances of estab- 
lished personalities, it was pointed out. 

Keeping the theatre sold to the public as a 
service institution can be done regularly 
through "The Reporter" by touching on the 
improvement in films, quoting local or national 
authorities, using general comments that tend 
to build public confidence in the screen as an 
entertainment medium. For instance, quotes 
from prominent educators, club women, and 
others mean a lot to that portion of the greater 
audience who, until the past season, have re- 
garded the movies askance. 

A newspaper critic who saw an exclusive 
showing of "The Scoundrel" was so im- 
pressed he published an "Open Letter" to 
H. E. Jameyson, describing him as "Wichi- 
ta's Public Enemy, No. I," if he didn't 
bring "The Scoundrel" back for a regular 
showing. 

Mr. Jameyson capitalized on the com- 
ment by replying to the critic in "The 
Screen Reporter." The picture was brought 
back and beat the average three-day gross 
at the Orpheum by $150. 
To obtain both uniformit\' and liveliness in 



"The Reporter" and to prevent "sagging," 
standard procedure is outlined for the man- 
agers to follow. 

Style is confined to four or five different 
type faces. Display efl:ect is created by in- 
denting a paragraph now and then or having 
it set in 10-point type. Illustrations, half or 
full column, are used daily in the column, with 
larger illustrations in two-column or three- 
column layouts. Literary style is informal, 
truthful, simple, and direct, while mood is 
governed by the picture — serious and thought- 
ful, flippant and funny, etc. 

Institutional copy on the particular theatre 
and comment helpful to films in general is 
"plugged" consistently. Buildups on pictures 
are started well in advance of showing. 

"The Reporter" will seek to avoid trick dis- 
play effects, "big words," too much direct sales 
talk, hackneyed adjectives, anything at which 
offense could be taken in comments on local 
persons, trying to put over a poor picture by 
untruthful statement rather than by finding its 
good points and emphasizing those, a cut in 
the column just because one seems to be 
needed for decoration rather than one that 
means something, fooling patrons. 

Weekly Bulletin of Paragraphs 

The division advertising oflice provides a 
weekly bulletin of paragraphs for use in "The 
Reporter" at the manager's discretion — gen- 
eral items about movies, institutional "plugs," 
preshowing campaigns, reviews and comments 
from critics, studio gossip, "inside stufl:" from 
trade papers, and such things as will prevent 
the column becoming dull. 

Each district manager will devote a page 
of his own weekly bulletin to "Screen Reporter" 
paragraphs and suggestions. Each manager 
will send a clipping file of his column each 
week to the division advertising office, where 
items will be selected for redistribution to 
other managers. 

Fifty dollars in prizes is being offered for 
the best columns produced from September 
through December, divided each month into 
$25, first; $15, second; $10, third. 

In the press book, a 16-page affair, explain- 
ing the basic idea and method of procedure, 
Fox Midwest shows a 10-inch "Screen Re- 
porter" column advertising attractions at five 
Wichita theatres, taking only three inches (one 
column) , while the remaining seven inches 
give news items, movie "flashes," chatter and 
such. "Try to get all of that in a 10-inch one 
column display ad for five theatres!" they 
challenged. 

Other Advertising Plans 

A new season announcement in tabloid form 
carries new product and introduces the new 
form of advertising. It is printed in the 
theatre's own newspaper shop and distributed 
as an "insert" in a regular edition of the paper. 
The circuit plans to make it a quarterly, rather 
than an annual, exploitation item. Additional 
copies are used as heralds. Portions of the an- 
nouncement are prepared by local managers 
with local copy. 

A leaflet, one of the most inexpensive and 
effective mediums used last season by the cir- 
cuit, is printed without a theatre signature so 
it can be distributed in schools and to women's 
clubs, church societies and other interested 
groups without being considered "advertising." 
The leaflet contains a selected list of attrac- 
tions to attract critical patrons and those in- 
terested in the "better films" movement. The 
circuit used 100,000 last season. 

Short trailers introduce "The Screen Re- 
porter," and will be run for a week or so until 
the column becomes established as a news- 
paper feature. 



September 7, 1935 



MOTION PICTURE HERALD 



15 



HOLLYWOOD BACK ON THE AIR TO 
EXPLOIT PICTURES AND PLAYERS 



Broadcast of "Broadway Mel- 
ody" Preview Reflects Studios' 
New Policy of Using Radio 
as Ally Instead of Fighting It 

Hollywood is going back to the air as a 
medium for exploiting its pictures and per- 
sonalities, regardless of any resentment of 
exhibitors toward the so-called "unfair" 
competitive aspects. This is an about-face 
from the policy of several studios of pro- 
hibiting their players from appearing on 
broadcast hookups. 

Exhibitors expressed themselves last sea- 
son in no uncertain terms on the subject, 
charging stars and producers w^ho were en- 
couraging radio-film broadcasting hookups 
with urging the public to sit at home to 
listen in, to the detriment of box offices. 
They turned a deaf ear to the defense that 
these air performances built up personalities 
for the box office. 

And now, since the recent broadcast of 
the Hollywood preview of "The Broadway 
Melody of 1936" (MGM), the interest 
nnanifested by the large studios indicates 
a much wider desire in Hollywood to use 
radio rather than to fight it by forbidding 
stars from making radio appearances. 

However, some producers are expected 
to encourage the development of the 
present limited practice of compelling 
stars to split with them any fees collected 
for appearing on sponsored broadcasts. 
Some studios are known to have already 
demanded a split, thereby acknowledging 
their resignation to the inevitability of 
their players taking to the air on occasion 
for extra remuneration. 

Last year, when various studios were en- 
acting bans against commercial appearances, 
the producers were reflecting the opinions 
of exhibitors that the stars' radio perform- 
ances vi^eakened their box office power and, 
besides, kept patrons at home. 

The "Broadway Melody" broadcast is re- 
garded in Hollywood as a formal acknowl- 
edgment of the new attitude toward the air. 
Following this broadcast, Warners and Fox 
both called National Broadcasting Company 
officials for conferences on similar broad- 
casts on product. These, however, do not 
necessarily work in with progroms spon- 
sored by national advertisers, but are in- 
tended, principally, to be broadcast alone as 
exploitation for a picture that has possi- 
bilities for wide box office development. 

This is particularly interesting in the case 
of Fox where the ban on radio appearances 
of stars has been stringent for years, an 
attitude which has been completely changed 
under the new Twentieth Century-Fox re- 
gime headed by Darryl Zanuck. 

Paramount on September 14 will give a 
preview broadcast of "Big Broadcast of 
1936," which Lucky Strike will sponsor, 
from Hollywood, over NBC. 
, For the broadcast of the "Broadway 
Melody" preview, MGM paid wire charges 
and the orchestra, supplied stars and met all 



incidental charges, with NBC contributing 
the time. 

Following the broadcast, Louis B. Mayer, 
Metro's studio general at Culver City, de- 
clared publicly on the hookup that "there is 
an inseparable and common bond between 
radio and motion pictures," adding the 
opinion that they "serve an inseparable and 
common cause, to be able to bring whole- 
some and worthwhile entertainment to the 
world." 

John Swallow, NBC program director in 
Hollywood, feels that the recent great in- 
terest in musical films is directly traceable 
to song "plugs" on the air. And now the 
producers, too, indicate agreement that the 
air is the biggest exploitation bet for musi- 
cals. 

In one week in August, Metro obtained 
tieups for its "Broadway Melody" music 
with 20 national radio advertisers and non- 
sponsored programs : Studebaker, "Theatre 
Premier," Anchorage, "Rhythm Boys," 
"Today's Winners," Claire Carroll, Orville 
Knapp, Ranny Weeks, Maxwell House, 
Valencia Theatre (Loew's, Jamaica, L. L), 
Con Maffie, Ted Meyer, Johnny Hamp, Jan 
Savitt, Carlton and Shaw, Leo Weber, Ar- 
rowhead Inn (New York), and others. 

Studio Permission Required 

The Hollywood players' standard basic 
contract provides that a player must gain 
permission from his studio before signing 
a broadcasting contract. 

While actually, this clause does not give 
the studio any claim on a player's revenue 
from radio, in one case, at least, it has been 
used by a studio for profit other than pub- 
licity. M-G-M refused to give Jimmy Du- 
rante permission to sign with a sponsor 
until he had split with the studio. 

Warners own their own Hollywood radio 
station, and while permission to broadcast 
is necessary, they encourage players to go 
on the air. Dick Powell does not split his 
check for his spot as master of ceremonies 
for the "Hollywood Hotel" hour, although 
Warners make a habit of requesting that 
their singers plug songs from current or 
coming Warner pictures. 

Welcomes Radio Appearances 

Universal now welcomes radio appear- 
ances for its individuals, and about 60 per 
cent of its contracts carry a clause obligat- 
ing players to go on the air on demand and 
without remuneration for exploitation pur- 
poses. 

Twentieth Century-Fox has exercised the 
permission clause in Shirley Temple's con- 
tract, and refused to allow her to accept 
offers as high as $3,500 for half an hour a 
week tendered by a shoe company and a 
breakfast food manufacturer. This does not 
indicate a studio-wide policy, however. 
John Boles, Fred Allen, Rubinoff, Nino 
Martini and Lawrence Tibbett all insist on 
controlling their own radio contracts inde- 
pendent of the studio. 

RKO-Radio started "Hollywood-on-the- 
Air" programs for the purpose of interest- 
ing picture people in radio. It was a pet 



About - Face Policy Is Invoked 
Despite Exhibitors' Protests 
That Star Broadcasts Com- 
pete Directly with Theatres 

idea of M. H. Aylesworth, president both of 
RKO and NBC. At the time of its start, 
there was an attempt made to include clauses 
in contracts by which the player agreed to 
at least one gratis air appearance on the 
program. But it was unusual how quickly 
people who had other plans got sick, so that 
policy was abandoned. "Hollywood-on-the- 
Air" was suspended, Mr. Aylesworth feel- 
ing that it had served its purpose. 

RKO-Radio has an interesting arrange- 
ment with Irving Berlin. He sells picture 
rights to his songs. When they are pub- 
lished by the Berlin Publishing Company, 
the studio gets a split. Then, when they 
go to ASCAP, the studio has no further 
claim, and Mr. Berlin draws the split due 
him under his ASCAP rating. 

In certain Hollywood studios, exploitation 
and publicity departments are going out 
after appearances of their players on air 
interviews, but usually the air reporters are 
offered minor players or featured names 
rather than stars. 

Most studios give in with apparent good 
grace to "bludgeoning" their players to show 
up for such spots as the Louella Parsons 
"Hollywood Hotel" hour, the Jimmy Fidler 
national broadcast of chatter, Edwin Schal- 
lert's local half hour interviews under aus- 
pices of the Los Angeles Times of which 
he is dramatic critic. In most cases, studios 
and players feel that they do not dare re- 
fuse requests for gratis appearances to these 
people who control such valuable news out- 
lets, though there is a good deal of under- 
cover resentment over the matter, and it is 
generally felt that, unless a specific picture 
is plugged, the whole business does little for 
the player. 

On the other hand, a carefully constructed 
program is welcomed by both studio and 
players. Mary Boland used an offer made 
last year by the Hall of Fame to get a con- 
siderable tilt in her Paramount contract. 

Lucky Strike Offers Spot 

It is understood that Lucky Strike is 
making offers to pay wire charges and all 
incidental expenses, provided a studio sup- 
plies name talent, for preview broadcasts 
similar to that of "The Broadway Melodv 
of .1936." 

While studios look with longing eyes for 
an opportunity to get a split on contract 
players' air revenue, it is not expected that 
there will be a concerted move in that direc- 
tion, for immediately such a move would be 
followed by sponsors of air personalities 
who would demand a split in film profits. 
Players have seen this coming, and are now- 
refusing to sign contracts giving studios 
control over air contracts, beyond that elas- 
tic "permission to appear" clause. 



16 



MOTION PICTURE HERALD 



September 7, 1935 



^'Sweepstakes'' 

Ruled Legal 



LABOR DAY CROSSES 
UP 5 TO 40 PER CENT 



Music Hall Makes Striking Show- 
ing; Other New York First- 
Runs Report Big Increases 

Presaging, in the opinion of circuit ex- 
ecutives in New York, a real upturn in 
theatre business for the r6st of the year, the 
1935-36 theatre season was inaugurated over 
Labor Day with record-breaking grosses on 
Broadway which also touched pre-depres- 
sion levels in many sections of the country. 

While national circuits reported holiday 
grosses up by between five and 40 per 
cent as compared with the Labor Day in- 
come last year, and although new records 
were set in a number of key cities, notably 
In New York, box office showings on a 
national average were not as good as those 
of the pre-depresslon era, due to lower 
admission prices prevailing, according to 
Dow Jones, financial reporting service. The' 
net, however, will equal prosperity figures 
for comparable weekends because of lower 
operating costs, said circuit heads. 

Perfect theatre weather, chilly with 
threatening rain keeping hundreds of thou- 
sands from joining the usual holiday exodus 
from the city, the influx of visitors for the 
extended weekend and the lure of better- 
than-average attractions all combined to 
send grosses upward at Broadway houses. 
Radio City Music Hall made the most strik- 
ing showing in New York, where Radio's 
''Top Hat," in the five days ending Mon- 
day night, drew slightly under $100,000, 
with an intake for the week indicated at 
more than $130,000, bettering the present 
record by about $20,000. 

Others Show Big Increases 

Breaking attendance records, Universal's 
"Diamond Jim," at the Roxy, is being held 
a third week and may go a fourth. The 
Loew circuit reported weekend business in 
New York up 40 per cent over a year ago 
and officials predicted a $65,000 to $75,000 
gross for Metro's "Anna Karenina" at the 
Capitol. A $40,000 week for Warners' 
"Page Miss Glory" at the Strand was pre- 
dicted by company officials. The Paramount, 
with "Two for Tonight," Paramount, played 
to capacity. "Call of the Wild," United 
Artists-20th Century, at the Rivoli chalked 
up a 30 per cent increase. 

Bonds Make Gains 

Circuit officials reported that, nationally, 
grosses were running well ahead of last 
year's, and, typically, the Skouras office 
tabulation for Fox theatres showed that 
Labor Day business exceeded figures of the 
last two or three years. Excellent business 
was the rule at first-runs in Philadelphia, 
Boston, Pittsburgh, Washington, Cincin- 
nati and Los Angeles, according to circuit 
reports. 

Reflection of this improvement was pro- 
vided especially in the fact that amusement 
company bonds in most cases registered 
gains, ranging from a rise of three points 
in Paramount Publix bonds to a gain of 



6V2 points made by Radio Keith Orpheum 
debentures. 

In the opinion of film company executives, 
the improved quality of most of the current 
releases combined with slightly increased 
public buying power is expected to swell 
box office income the remainder of this 
season. 

Sees Front Pages 
Supplying Material 

Producers will be looking more and more 
to the front pages of the daily newspapers 
for their subject matter because it is there 
they find what audiences are sincerely inter- 
ested in, said Frank Tuttle, while vacation- 
ing in New York last week from Hollywood. 
"In the next few years, and probably long 
before, pictures will begin to be produced 
with more of a lesson and be in more vital 
and closer contact with people as a whole." 

To the suggestion of M. A. Lightman that 
exhibitors would do well to zone their terri- 
tories according to the customers and show 
only such pictures as would fit these sec- 
tions, Mr. Tuttle expressed the opinion that 
directors and producers could turn out better 
work if they aimed at only one class of 
audience. 

Mr. Tuttle is under contract to Paramount 
and just finished Bing Crosby's latest, "Two 
for Tonight." His contract comes up for 
renewal in November. He said he had been 
approached by Crosby and Emanuel Cohen 
to direct the picture they will make starring 
the radio singer. 

Korda to Do 12 More 
Under U.A. Arrangennent 

Before leaving here for the coast, for con- 
ferences at the United Artists studios, Alex- 
ander Korda revealed that he had 12 more 
pictures to deliver under his current agree- 
ment with United Artists. Five of these will 
be Korda Productions and presumably will 
be sold through the UA organization in this 
country. The other seven, which may or 
may not be shown in this country, will be 
sold by the company in England. 

Four of his forthcoming pictures are "The 
King of the Jews," in Technicolor; "100 
Years to Come," "The Man Who Could 
Work Miracles" and "Lion Dies in Naples." 

The producer was accompanied west by 
Al Lichtman. president of United Artists ; 
Sir Connop Guthrie, board member of Lon- 
don Films ; Maurice Silverstone, chairman 
of United Artists, Ltd., and Stephen Fallow, 
general manager of London Films. 

Studio Ban on Flying 
Is Not Contemplated 

While most producers have had a stand- 
ing rule for some months prohibiting play- 
ers from flying during production, execu- 
tives in Hollywood are not contemplating 
changes in the rule whereby talent would be 
prohibited at all times from commuting by 
air, according to a survey of the studios. 
Most companies require contract players to 
obtain special permission to fly. 



The first substantial victory of independent 
owners in New York against the police de- 
partment's citywide chance game fight was 
won Tuesday when the lower Magistrate's 
Court, David Malbin's division, ruled that 
"Sweepstakes" conducted by theatres are 
legal whenever the chances are distributed 
without charge. The defendant was Albert 
L. Green's Oceana theatre, Brooklyn, the 
complainant a police officer. 

Magistrate Malbin expressed the opinion 
that cases on the subject "demand a parting 
with a valuable consideration as a constituent 
and essential element because only therein lies 
the danger of a lottery." "Sweepstakes" re- 
quire no such "consideration," he continued. 

New York's magistrates' courts have on their 
calendars dozens of phance game cases, on 
"Lucky Nights," "Bank Nights," "Screeno" 
and such. Tests in Special Sessions, being con- 
ducted by the Independent Theatre Owners As- 
sociation, are due for trial September 13th or 
thereabouts. 

A Brooklyn magistrate last week ruled 
"Lucky" legal, on the grounds that "it can- 
not be a crime gratuitously" to distribute prizes 
according to a plan of chance. 

Decisions on New England test cases are 
awaited in federal courts at Boston and in New 
Hampshire. Attorneys-General acted in both 
instances for the government. Despite this, ten 
of 19 Bridgeport, Conn, theatres inaugurated 
the plan. 

In Chicago, the practice was still growing, 
B. and K.'s Southtown, a neighborhood run, 
even selling standing room for a $1,200 draw- 
ing. Some 125 police were required to handle 
the ticket buyers, who were on line, extending 
into adjacent auto parking lots, three hours 
ahead of the drawing. Crowds in that city 
have ranged as high as 20,000 at a single 
"Bank Night" drawing, and the plan now is 
being adopted two nights, instead of one as 
prescribed in the franchise. There is an ad- 
ditional fee, however. 

Charging that fraternal organizations and 
civic groups use the same game, the manage- 
ments of Cincinnati's Andalus, St. Bernard, 
and Woodlawn, Cheviot, both suburban houses, 
refused to comply with a sheriff's order that 
they discontinue "Screeno." 

Denver's giveaway war was nearing a cli- 
max as the Harry Huffman circuit extended 
its prize list from a free Ford each Tuesday 
night, to the awarding of a house and lot every 
Thursday night. The "Lucky Seven" theatres, 
in competition, are awarding free Plymouths 
weekly and have also started "Bank Nights." 

The U. S. Attorney General in Iowa ordered 
"Bank Nights" discontinued throughout the 
state. County attorneys and local sheriffs were 
instructed to act against future violators. 

Roy Headrich, of Lincoln's Lyric theatre, 
Nebraska, was fined $50 for practicing "Bank 
Night," in the first test in that state. 



Special Group Sessions 
To Discuss Allied Action 

Sidney Samuelson, president of Allied of 
New Jersey, soon will call a number of spe- 
cial committee meetings to discuss business 
taken up at the recent Allied convention in 
Atlantic City. Because of these special meet- 
ings, the regular meeting of the organiza- 
tion has been cancelled. 

Allied of Michigan will hold its annual 
convention in Detroit this year. President 
H. M. Richey announced. It is expected the 
gathering will take place some time next 
month. 



September 7, 1935 



MOTION PICTURE HERALD 17 



RCA STUDIES COURSE OF ATTACK ON 
ERPrS EXTENSIVE LICENSING SYSTEM 



Seeks to Determine Whether 
There Are Restrictive Clauses 
in Erpi Contracts Barring 
Competition on Recording 

The management of the Radio Corporation 
of America, of which David Sarnoff is presi- 
dent, will determine shortly the course of 
action to be pursued in extending the com- 
pany's line of attack against Electrical Re- 
search Products, a Telephone Company af- 
filiate, over Erpi's virtual control of the 
motion picture sound recording licensing 
system in Hollywood. The cause and possi- 
ble outcome of the attack are the subjects 
of no little speculation in the industry. 

That RCA for a long time has been dis- 
turbed over inability to gain any ground of 
consequence in getting additional licenses 
since the first permit was issued to its own 
RKO affiliate, at the beginning of sound, 
became evident some weeks ago when the 
corporation undertook a survey of all pro- 
ducers and studios in Hollywood to de- 
termine the reason why RCA Photophone 
is servicing only RKO, Republic Pictures 
and those independents having no regular 
contracts, whereas Erpi is servicing all 
the other large corporations, and others. 

It was learned this week that RCA had 
spoken vaguely in private some weeks ago 
about filing a suit against Erpi, and that 
Erpi, in reply, told the Radio Corporation 
to "go to it." Instead, RCA decided on 
the present course. 

However, observers in the sound field 
view as a mystery RCA's action in dis- 
patching its investigators all the way to 
Hollywood in view of the fact that Erpi's 
recording licenses, all identical, repose in 
the home offices in New York, where they 
were originally executed, and not in Holly- 
wood. Furthermore the contracts have fre- 
quently been aired in the courts in the east 
and their contents might easily be ascer- 
tained through the court records, which are 
public property. 

In some quarters it is believed that RCA's 
activities in Hollywood are being concen- 
trated more on private discussions with 
studio subalterns rather than on an analysis 
of the actual licenses. 

The investigation, now being conducted 
in Hollywood by James E. Francis, western 
general manager of RCA, and Frederick 
Leuschner, Hollywood attorney for the 
company, will seek to determine whether 
there are restrictive clauses in Erpi con- 
tracts which bar competition in the licens- 
ing of sound equipment. 

It is not believed that the interest of RCA 
in this connection is being extended to 
licenses in exhibition for theatre reproducers. 

Although Mr. Francis said over the week- 
end, in Hollywood, that the investigation in 
no way can be deemed a "war" between Erpi 
and RCA. it is significant that the study, 
sweeping in nature, will take at least an- 
other four or five weeks. 

Too, Mr. Francis declared that no action 
of any kind by RCA is contemplated until 



all the facts have been "smoked out." If, 
when the investigation is completed, it is 
found that there are restrictive clauses in 
Erpi's licensing agreements with producers 
for recording rights to prevent RCA from 
securing some of this business, the next 
move, to be determined in New York, may 
involve legal action. 

Mr. Francis further added that, although 
no set policy can be determined at this time, 
litigation will be avoided if possible, as a 
legal battle of such proportions as any pit- 
ting these two large "electrics" might do 
immeasurable harm to the entire industry. 

Not mentioned by Mr. Francis was the 
possible effect of RCA's activities in this 
connection on the Senate's contemplated 
investigation of the holdings of American 
Telephone and Telegraph Company in other 
than the communications field. 

Every phase of sound recording is being 
delved into, from the time talking motion 
pictures were first made. Any instances 
where RCA was prevented from doing busi- 
ness with any company holding an Erpi 
license for recording will be noted. 

RCA's action appears to be unusual, in that 
there is no attempt being made to keep in- 
formation of the existence of the investiga- 
tion from the public records of the industry, 
even Mr. Francis, in his official capacity, 
admitting to the inquiry. The corporation, 
however, has made no formal announcement 
of plans. Normal procedure would be to 
conduct such an investigation quietly, and, if 
the belief of monopolization was substan- 
tiated, then bring the fight into the courts. 

Further indication of the open admission 
by RCA of an attack on Erpi came with the 
publication in the press as long as two weeks 
ago of the assignment of Colonel William 
J. Donovan, of the New York law firm of 
Donovan, Leisure, Newton and Lumbard, 
counsel for RCA, to the Coast to speed the 
progress of the investigation. Mr. Donovan 
returned later to New York to confer with 
RCA's officials who had been conducting the 
survey in the East, and, at that time, indi- 
cated that he would return to Hollywood 
early this month for a continuance of the 
study. He spoke freely of the "private" study. 

Erpi and RCA together have had the 
sound field pretty much to themselves since 
the first talker was recorded and reproduced 
some nine years ago. Erpi at that time beat 
RCA to the pen in signing all the large cor- 
porations, with the exception of RKO, to 
license contracts, and, so far as is known, 
there has been no outward sign that any of 
the Erpi licensees have ever considered sup- 
planting their Erpi recording equipment and 
service with that of RCA. 

Last week, an Erpi official at the home 
office in New York, commenting on RCA's 
activities against his corporation, said that 
"they (apparently referring to RCA) have 
been studying our agreements three years." 

Elsewhere it was said that RCA had com- 
municated by letter with Erpi on Erpi's 
tying-in agreements with producers, which 
RCA believes restrains free competition in 
the reproducing field, and that in answer 
Electrical Research set forth a complete de- 
nial of any illegalities in issuing the licenses. 



Civic Unit Protests 
'Scarf ace 'Showing 

The Cincinnati Better Motion Picture 
Council wrote Robert H. Morgan, manager 
of the Strand, independent house in the 
downtown district, protesting the showing of 
"Scarface," which Morgan had rebooked for 
a week starting August 29th. 

The letter, in part, read : 

"The public is receiving quite enough pic- 
tures at the present time dealing with the 
apprehension of 'bad men' in the so-called 
'G-Men' films. Mr. J. Edgar Hoover, fed- 
eral 'G-Man' director, in a recent wire to 
our council, expressed regret that he had no 
jurisdiction to prevent the revival showing 
of 'Scarface' and concurred in our position." 

In answer to the letter he received from 
the council, Morgan wrote, in part : 

"The picture merits revival because it is 
definitely an artistic achievement and should 
be accorded treatment as such. We treat 
great books and plays with the utmost re- 
spect, despite their tendency toward good or 
evil, and we should do likewise toward a 
great picture like 'Scarface.' " 

Morgan continued to play the picture. 

Bishop Bergan Praises 
Censorship Results 

Speaking at the banquet of Tri-State The- 
atres Corporation, The Most Reverend Ger- 
ald T. Bergan, bishop of Des Moines, 
praised producers as "having set a censor- 
ship on themselves with the result that 80 
per cent are producing decent films." He 
added, "I hope the average American citi- 
zen will show appreciation by patronizing 
those theatres where proper pictures are 
shown." 

During the Legion of Decency campaign 
the bishop had sent letters throughout the 
diocese asking non-attendance at "indecent" 
films. Laughter greeted his remarks that he 
was going to attend the showing of "The 
Crusades" after the banquet, but that he was 
glad it wasn't DeMille's "Cleopatra." 

Chaplin Files Piracy 
Suit Against Mogulls 

Charging the unlicensed exhibition of 
"The Kid" and "Shoulder Arms," Charles 
Chaplin has filed suit in New York federal 
court against Mogull Bros., Inc., a Bronx 
company, through Nathan Burkan. The 
comedian accuses the brothers, Charles, Leo 
and Peter, of "duping" and circulating prints 
of the two films with profits of millions. 

Redeeming Loew Bonds 

Drawings for redemption on $247,000 of 
Loew's, Inc., 15 year six per cent deben- 
tures due in 1941, have now been made, 
according to Dillon, Read & Co., sinking 
fund agent for the company. Payment will 
be made at 101 on October 1st. 



18 MOTION PICTURE HERALD September 7, 1935 



DISTRIBUTORS DENY CONSPIRACIES 
EXISTED IN ST. LOUIS, MINNEAPOLIS 



Show Cause Order Returnable 
September 1 0th at St. Louis; 
Independents' Minneapolis 
Case Up Next Monday 

The virtual ending of tlie summer recess 
on Labor Day brought renewed activity in 
federal courts in the matter of antitrust suits 
as they involve large distributor and affili- 
ated circuits, as follows : 

Warner Brothers, RKO and Paramount 
jointly denied Governnnent charges of a 
conspiracy to nnonopolize and discriminate 
against St. Louis independents. 

Distributors were named defendants in 
a new action filed by Texas independent 
interests which charge violation of the anti- 
trust laws. 

The Department of Justice sent an in- 
'estigator to Texas to study all phases of 
possible anti-trust violations by distributors. 

September 9 was set for hearing of the 
independents' case against distributors in 
Minneapolis where an attempt is being 
made, through federal court charges of 
collusion, to compel the servicing of pic- 
tures to lO-cent theatres. 

Four actions appear in the offing for 
early trial in federal courts in Texas. 

In the Minneapolis action, attorneys for 
the Shubert Theatre Players Company 
(Benz), operating the Palace, Minneapolis, 
and Lyceum, St. Paul, were studying the 
distributors' answers denying charges of 
collusion in connection with the servicing 
of films to the defendants' Palace because 
that house charges only 10 cents admission. 
The theatre company seeks to compel dis- 
tributors to service the Palace on a 10-cent 
admission policy, and is conducting a test 
to determine whether distributors have the 
right to refuse service because an exhibitor 
charges such admission price. The case will 
come up September 9, in the Minneapolis 
United States district court, and, besides 
the distributors, involves the Minnesota 
Amusement Company, a competitive circuit. 

Four Suits Due in Texas 

The four federal court suits expected to 
go to trial in Texas early this fall, any one 
of which might prove of major importance 
include: (1) a revival of the socalled Glass- 
Hoblitzelle 25-cent admission case, lost dur- 
ing the summer by the complainants in state 
actions; (2) an appeal of the Fuller case 
against Robb and Rowley, a Fuller competi- 
tor at Palestine, Tex.; (3) institution by 
Ruben Frels, exhibitor, of action in his com- 
plaint against the competitive Jefferson 
Amusement Company; and (4) a probable 
similar action by the Cole and Lilly theatre 
interests, of Greenville, also against Jeffer- 
son Amusement. 

All these court contests involve competi- 
tive practices, allegedly monopolistic or 
otherwise. Efforts will be made to bring 
them into different federal courts in the 



state so that opinions may be had from dif- 
ferent judges. 

Most of the week's anti-trust activities 
were centered in Texas, where, besides the 
aforementioned possibilities, F. M. Baker, 
Hillsboro, Texas, exhibitor, filed a $45,000 
triple damage suit under the Sherman anti- 
trust law against the competitive Robb and 
Rowley circuit and the following distribu- 
tors : United Artists, Paramount, Metro- 
Goldwyn-Mayer, Fox, Vitagraph (War- 
ners), Universal, Columbia and RKO. Mr. 
Baker complained he was unable to obtain 
product. 

Too, the Department of Justice assigned 
to Texas Dwight Savage, special attorney, 
of Washington, to investigate possible anti- 
trust activities in the state. It was said he 
liad been conferring with independents. 

In their joint answer filed in the United 
States district court at St. Louis last Saturday 
in connection with injunction proceedings 
brought by the Department of Justice charging 
that they have been parties to a conspiracy 
to withhold first-run motion pictures from the 
local Ambassador, Missouri and New Grand 
Central, independent theatres, in violation of 
the Sherman antitrust act, Warner Brothers, 
Inc., Warner Brothers Circuit Management 
Corporation, First National Pictures, Inc., 
Vitagraph, Inc., the Vitaphone Corporation, 
and General Theatrical Enterprises, Inc., all 
controlled by Warner interests, denied there 
is any basis in fact for the far flung charges 
brought against them. Paramount and RKO. 

A separate answer was filed Saturday on 
behalf of RKO-Radio which likewise denied 
the charges. Previously, on Friday, Para- 
mount Distributing Company and Paramount 
Distributing Corporation, both of which are 
owned by Paramount Pictures, Inc., had denied 
the same charges and asked that United States 
District Judge George H. Moore dismiss the 
order to show cause on September 10 why the 
temporary injunction sought in the Govern- 
ment's petition should not be issued. 

Charge Restraint of Trade 

The Department of Justice is asking that the 
court restrain the eight defendants from con- 
tinuing alleged restraint of trade practices in 
connection with their alleged refusal to pro- 
vide first run pictures to the three theatres 
which are under Fanchon & Marco manage- 
ment. 

The answers of the Warner companies and 
RKO-Radio generally and specifically deny 
that any agreement or arrangement among the 
defendants was responsible for cancellation of 
the first-run contracts with the Skouras Super 
Theatres Corporation, which formerly con- 
trolled and operated the complaining three 
theatres. The Warner answer says, however, 
that on July 30, 1932, by reason of controlling 
stock ownership of the Skouras Company by 
Paramount Publix, the directorate of Skouras 
Super Theatres was composed of two officers 
of Warner Brothers Pictures, an attorney em- 
ployed by Warner Brothers, and three officers 
of Paramount Publix, but the cancellation of 
the first-run contracts, it is contended, was 
due to the inability of the Skouras company 
to comply with the terms of the contracts. 

The answer of the Paramount companies 
indicates that the Department of Justice, Fan- 
chon & Marco and Harry Koplar and others 
interested in the struggle for control of the 
three first-run houses, may look for a real 
battle both in connection with the injunction 
proceedings set for hearing on September 10 



Four Federal Actions Likely to 
Go to Early Trial in Texas; 
U. S. Studies Antitrust Angles*, 
Texan Sues All Distributors 

and also at the trial of the federal indictment 
against all of the defendants, which is to come 
up on September 30 before Judge Moore, in 
St. Louis. 

Paramount, in its answer, said that it deter- 
mined for itself that it would not license the 
exhibition of its 1935-36 motion pictures to 
corporations affiliated with or controlled by 
the present lessees of the Ambassador, Mis- 
souri and New Grand Central because, it con- 
tends, the present lessees "have destroyed the 
good-will previously existing between them and 
the distributing company by maliciously charg- 
ing them with the commission of a crime." The 
answer of Paramount concluded with the state- 
ment that "in truth and fact the lessees knew 
that Paramount Pictures Distributing Com- 
pany and Paramount Pictures Distributing 
Corporation were innocent of the charge." 

The court was asked to dismiss the injunc- 
tion suit returnable on September 10, to enter 
a decree in favor of the Paramount defendants 
and drop the order to show cause. 

The answers also deny some of the allega- 
tions in the Department of Justice's petition 
and disaffirm any knowledge or information 
sufficient to form a belief as to other charges 
made against them and the other defendants. 

It was explained that a franchise for the 
exhibition of Paramount Pictures to the 
theatres in question had been cancelled by 
Paramount because the provisions of the fran- 
chise to be performed by the exhibitor. 
Skouras Super Theatres, which had held the 
franchise, were breached by it and because that 
corporation had been unable to carry out the 
terms of said franchise. It was said that this 
franchise was canceled without any purpose 
or intent of effectuating any conspiracy to 
withhold pictures from the present lessees of 
the theatres. 

Charge Conspiracy for Control 

The Department of Justice, in the petition 
for the injunction, charged that Warner, Para- 
mount, RKO, et al, have refused to renew first- 
run contracts which expired on July 31, last, 
for the exhibition of pictures by Fanchon & 
Marco not only in St. Louis, but at theatres 
in New York, Los Angeles, Long Beach and 
Phoenix. It was charged that the failure and 
refusal to renew these exhibition contracts was 
but another step in furtherance of the alleged 
conspiracy to make it impossible for anyone 
but Warner Brothers or a corporation affiliated 
with or controlled by them, to operate the 
Ambassador, Missouri and New Grand Central. 

The Ambassador theatre was reopened on 
August 30, wliile the New Grand Central has 
been dark for several months. 

Federal Judge Moore last Saturday granted 
the application of United States District -At- 
torney Blanton and Russell Hardy, special 
assistants to the United States attorney gen- 
eral, for subpoenas duces tecum requiring vari- 
ous officials and employees of motion picture 
companies, and others, to appear at the court 
hearing on September 10 and to bring with 
them certain books, papers, records and other 
information sought by the govermnent in con- 
nection with its efforts to convict the defendant 
corporations. The material covered by the 
subpcEuas includes film contracts, records, 
directors' meeting minutes, leases and reports, 
articles appearing in trade publications. 




Allez oop! Next Page! 




of ^^^^ 



-MOTION PICTURE 

J I/"Y Tuesday. August 27, 1935 



MOTION PICTURE DAIIXS 
HOLLYWOOD PREVIEW 



''Broadway Melody of 1936'' 

(M-G-M) 

Hollywood^ Aug. 26. — Entertainment grand and glorious, comedy 
joyful and boisterous, songs tuneful and melodious, dancing, world-beat- 
ing, taps, terpsichore, choreography and rhythms plenty hotcha meld 
in this musical melody that propels a new personality, Eleanor Powell, 
to the mazdas and gives Jack Benny, the funny man; Robert Taylor, the ^ 
lover; Frances Langford, the torch singer, Una Merkel and Sid Silvers, 
the laughateers, with Vilma and Buddy Ebsen, two eccentrics, and June 
Knight full and free outlet for their ace-high talents. 

Here is a show with heart interest from a yarn based on a story 
by Moss Hart with the screen play by Jack McGowan and Silvers. It's 
all about a columnist, Benny, who can't keep his nose out of other 
people's romances until his beezer is poked a few times. He creates a 
fictitious personality, and Miss Powell, small town girl, is forced to im- 
personate his creation, she makes good in the big show and gets her man, 
Taylor, The story is designed with the heartache and victory of the 
Main Stem. 

The song, "You Are My Lucky Star," sung by Miss Langford and 
also by Miss Powell, sticks in your whistle. Other tunes, ''I've Got a 
Feeling You're Fooling," "Broadway Rhythm," "Sing Before Break- 
fast" and "On a Sunday Afternoon," all by Nacio Herb Brown and 
Arthur Freed, the original "Broadway Melody" writers, are tuneful 
treats. Miss Powell, in her first film reveals star talents and is tops 
in taps, singing, beauty, imitations and trouping. Robert Wildhack's 
snoring specialties are belly laughs. Henry Stockwell sings the original 
"Broadway Melody" number. 

Beautiful in movement and setting is Albertina Rasch's ballet. Dis- 
tinctive is the musical direction of Albert Newman and the dances 
created by Dave Gould. The art direction, photography, gowns and 
sound are in M-G-M's best craftsman's manner. 

John Considine produced under Sam Katz's aegis. 

Benny's national popularity, the discovery of Miss Powell, fresh songs, 
laughs, dances, girls and romance make this a crackerjack musical show 
of big money and for big money. 

Production Code Seal No. 1294, Running time, 110 minutes. "G." 




The MELODY LINGERS 
ON TO NEXT PAGE- 



I 



.roadway Me»aay« , 

Metro releasV°y, ^-f Ro'v ©el 

Screen P^'^i^rry Conn, ^'^^irthw Freed, 
vers and Haj^'^ grown an* ^"botograplLy 
by Nacio Hero Git>l'»n®- ^rfor, puncbe 
settings by Cednc ^dit^r. ^ 

bv Charles pave Goui-* j^oijert 

Se^^^^- S supporting cast. \ 
Uertina Rasch. knight, Sid S"^ Frances 
Taylor. J«J^ B«**Wry Stock^ell, 

Merfeel. /*^^rl Randall. H^^^g^ack. ^re- 
tangford, cart ^^^^^^ ^ildba g^^^j^ 
Niol^ I^ong. Jr- t Warners tbea^.^^ 
viewed Aug. time, U** 

Barbara. R«« _ .OroadwaV ^^^l" 



.„.\.ara. R— ^el- 
Nothing can Stop Bro^%ock box 
ody of 1936' from berng^^^.^^^ 

but what dancing. ^. on the 

Barbara P^ev-ew aud p^^e„ 

iure with. Has pe ^^^,3 she 

heretofore. excellent iob 

\Ark Benny does an ^^.^ g 

,J a Broadway f^rjf apart fror^ 
Benny, -'f >^up ^earV front 
?he love int^^^'V^Vn addition to h>s 
c; d Silvers, who m aau ^^grs, 
'con ribution as one of the^ 
^-"^'^ Tavfd a' de'ad-pan brand 

" )ohn Considine ba^g-e^^^^^^^^^^^ 
Je class P^°^^f;,3e' backstage 
Story is one ot tn ^^j, t. 
ffairs However, 't .s s ^-^^^ 
L ; the McGowan, ^""^ . ^,0- 

that the far^'»'^^'\'% a near 
tno that tn ^.^^^^ 1°^. Elea- 

liStt bTof con^edV --^^^^^ 

^■■^ '° f Broadway colurnn-st, g 
her chances through h^^J; 

; Rpnny concocts a P< column. 

Benny's P^a" stenographer, wn 
^^-^'^^S^t.ss PoUl for the my 
substitutes M>ss 



S^-^^:^-aanceroutin^^ 
^.Ur ne^with ^^■-3:^,Tu1l'd! Eb-n 

-^t°tesTo^f^^^^^^^^ 

[^es Beanor ^o^ff% tops^ 
'""^ unaccompanied ^^^^Q^tributed 

S Freed bave con 
^^°''"utrcal numbers: On a b ; 
five musical ^^^^ ^ Fooling,' 

ASt^r^VeeUnS You're . FooU ^ 

Mv,^-h': S one Stan .ng^^^b 

°^?t"rta%'formance - 
■^^'^^jr Bob Taylor g'ves a 
the P.'^*^'^„erformance as the y 

^^^^r""!? lune Knight .s a goo 
producer. ^^^^^^^ 



K--- The Ebsens 

'°°ts F"''^^' oSe number, 

wWch she as *e stenog- 

Sttndng editor and 
hack's spormg w ,^,3. 

P'^*"" S for g-»' ""iTdese *i 

xSn-"'-'Tor ht:%i="-; 

o'f M-s Powe.1 on -her 

^,Tee;rdebu.. ^ave Could are 

'"oance routines W Da ^.^ . 

a..nov^,rn^;^^^^ 

---■•trba?rfr, .he cho^^^^ 

'"^nhv of too friendly 

even for those no. .00 

se.»ings by >-e Rosher. 
'the pho.ographV "V 





-sss========'^^^^ 1936 

Silvers, -Robett_^^ , eU. . iton^ ^"i 

from 3«"^' Eleano'^' ^. big^'^'^ine * 
his revue. g to dancing 

shov/- ^^^^.^^ hearted- ^ actress D ^ 
Veaves ^ro^^^^^^t a t^^^f play t^e ^ ior 
licity g^S f ° ,ate h« t° artanS^ ets 

\or <^^""°^ His secretajy^^^ess and s of 
his sbo^^'- 'Jose as ^^^<i%eet, and atr ^^^y 
Eleanor to^^^^-^g co d ^^^^ off ^^^ces 

Benny .^^^'I'l party and sn 
trouble- -pleanor to ^/_gnizes. >^^\y.e lad- 
. tte takes ^.^^^aylor te'^flut ^^ins the 
?et dance^ ,v.e part but ^ 
\ ''"'^ . once upon a .Maimers 



tviis picture, v/» -g an 

artist o^ "^.tvelatlou; ^t"o ^er cha^- ^^det 
^"6, ^lere's uo bnut to_^^^^^ Sormance 

parison to T,as ^j^erkel, 

'""^nrdirection. X ^^sen periect 



. takes ^' T-aylor r*^7^„t ^wlns 
t ' time a certain 

big p° 



parison ^^^^^r years ^erkel^^^^^^y 
^^•^ '""^nrdirection. X ^^sen periect 

sensation u do co ^^peat " 

ftrst sbo^^^ best matH^.anor tion. 
is big %^];d A-s**'.'^ dance and ^oug ^^^y 

plugs o" eater g^X^ff contest, P«\^^^^tions 
Wlouse ^sv^e ifyi S'l^^ movie star itn^ ^^^s. 
10 mos^ Sn shows, rno ^^^^^ t tor 
tions, i^^^;°rpinacb ^^^'J^ admitted iree 
and P\%°\936th pe«o^^%evf co-oP 

ions, ^,^°Sonog^*P^^' ^ , 
P-fSpVnt- _ ttoUy-ood. 



ions, . .^"'honogtapn"' 



5^ 



r*«. 




11 



12 




NEVER LET A 



^MOMENT 
GO BY 



of W36 



Screen 



(—You don't have to 

tell them who made it. 
They'll know.) 




YtAR. 




83,484 PAID 

ADMISSIONS AT 
CAPITOL, N. Y. FOR 
FIRST FOUR DAYS! 



And all 
around the 
Nation, it's 
a box-office 
sensation! 





All praise to them ! 

Greta Garbo, Fredric March, Freddie 
Bartholomew in Clarence Brown's 
production of "ANNA KARENINA". 
WitK Maureen O'SuUivan, May 
Robson, Basil Rathbone. Produced 
by David O. Selznick. 

The 2nd Giant Hit of 
M-G-M's Mightiest Year! 



ANNA 

KARENINA 

IS GARBO's 
GREATESTI 



28 



MOTION PICTURE HERALD 



September 7, 1935 



U. S. JUSTICE DEPARTMENT STUDIES 
REDS' BOYCOTT AND PICKET DRIVE 



Hearst Officials Say Backbone 
of Agitation Has Been Broken, 
but Annerican League Unit 
States Campaign Is Growing 

The U. S. Department of Justice this week 
was added to the official agencies directing 
attention to the boycott-and-picket campaign 
against various films which has caused dis- 
orders at theatres in New York and other 
cities. 

The Department, it is understood, is con- 
ducting a quiet investigation independently 
of one being pushed by the U. S. district 
attorney's office in New York, to deter- 
nnine violations of federal laws governing 
the sending of threats through the mails, 
and has as evidence numerous printed 
cards and letters received by theatre man- 
agers and film companies threatening boy- 
cott and loss of patronage at theatres 
showing newsreels and other films objected 
to by Communists, pacifists and sundry 
radical elements. One phase of the inquiry 
is to ferret out alien agitators subject to 
deportation for subversive activities. 

Hearst officials and attorneys believe the 
backbone of the campaign against Loew 
theatres in metropolitan New York, where 
Hearst Metrotone News is the subject of at- 
tack, has been broken, as a result of police 
vigilance and the convictions meted out in 
the magistrates courts to about 30 youthful 
pickets, all members of the various branches 
of the American League Against War and 
Fascism, which has assumed responsibility 
for the crusade. 

Picketing Fund Being Raised 

The New York City Committee of the 
League announced, however, that the cam- 
paign is continuing unabated and will be ex- 
tended. A fund in support of the picketing 
crusade is being raised by neighborhood 
"workers' " groups. 

Attorneys late this week will submit a re- 
port to the Hearst film interests and William 
Randolph Hearst on the basis of which it is 
expected that legal measures will be taken 
against those responsible for the disorders. 
It is planned to move against the American 
League Against War and Fascism and its 
leaders. 

Paramount News Attacked 

With two exceptions, all magistrates in 
metropolitan New York have taken a stand 
against boycott and illegal picketing, and 
these two, Magistrates Anna M. Kross and 
Jeanette Brill, have been reluctant to send 
the pickets to jail because of their youth. 
Eight adjudged guilty of disorderly conduct 
by Magistrate Bernard Kozicke in connec- 
tion with picketing Loew's Oriental, Brook- 
lyn, in protest against Hearst Metrotone 
News, were given suspended sentences by 
Magistrate Brill in adolescents court and 
released with a record of conviction. 

Paramount News was attacked in the Red 
press this week for including a sequence 



titled "Italy's Side of the Question," relat- 
ing to the Ethiopian dispute, and was 
grouped with Hearst M^etrotone News and 
"March of Time" as "Fascist newsreels" 
to be boycotted and picketed. Adolph Zukor 
was blamed for the film and called "an Ital- 
ian Fascist." 

In addition to demonstrations outside thea- 
tres, the Reds also were considering plans to 
"organize group action inside the theatres," 
they said, to counteract sentiment created by 
the films they consider contrary to their po- 
litical and economic doctrines. 

The Film and Photo League, a Red-di- 
rected amateur film group, is preparing for 
a demonstration when United Artists' "Red 
Salute" opens on Broadway shortly, object- 
ing to the film as "United Artists' Fascist 
crack at the U. S. student movement." 

The League informed its members and 
Red sympathizers generally that if after 
reading a synopsis of the picture "you are 
convinced, as we are, that 'Red Salute' is 
as brutal an insult to labor as a Hearst 
editorial, you should act at once to get 
your organization or club active in the fight 
to stop the film." It was urged that pro- 
tests be sent to United Artists. 

In New Orleans Communists and members 
of the American League. Against War and 
Fascism were seeking to prevent the sen- 
tencing of two pickets who were arrested 
for distributing leaflets protesting the show- 
ing of "Stranded" at the Orpheum theatre. 
They also demanded that Isaac Heller, head 
of the American Civil Liberties Union in 
New Orleans, take part in their defense. Mr. 
Heller refused to defend the pickets, report- 
edly having said he was was opposed to any 
attempts to ruin the business of the theatre. 
The Union, which usually acts in defense 
of radicals, did, however, defend a group of 
six arrested while picketing the Crescent 
theatre. 

Quebec Exhibitors 
Honor Bouchard 

The Quebec Exhibitors' Association 
tendered its president, H. L. Bouchard, a 
testimonial dinner Tuesday night at the 
Mount Royal Hotel, Montreal, in recogni- 
tion of his recent appointment as cabinet 
minister for the provincial government of 
Quebec. Mr. Bouchard, who operates thea- 
tres at Three Rivers, Que., has been an of- 
ficer of the exhibitor organization for a 
number of years. Industry representatives 
from many sections of Canada and from the 
States were present. 

Franklin Opens Two 

In Honolulu, Building Pair 

The recently organized Franklin Theatre 
Enterprises, Ltd., Honolulu, now has two 
houses in operation, the Roosevelt and Sher- 
idan, and two others under construction for 
opening next month. Booking offices for the 
new company are being maintained in San 
Francisco under William J. Citron. 




The possibility of Sunday shows in New 
York, in spite of the demand of the Actors' 
Equity Association for double pay for Sun- 
day performances, was further dampened 
by the announcement of James J. Brennan, 
president of Theatrical Protective Union 
No. 1, that the stagehands also would de- 
mand double pay. 

Producers heretofore have insisted that 
double pay for actors would make Sunday 
shows "impractical" from a financial point 
of view and, with the stagehands' demand, 
conceded that Sunday shows might just as 
well be forgotten for this year. 

Mr. Brennan explained that the stage- 
hands would be foolish to accept regular pay 
while the actors got double their regular 
wages. 

Frank Buck Returns With 
100.000 Feet of Film 

Frank Buck returned to New York Tues- 
day with 100,000 feet of film made in the 
Far Eastern jungles, which will be cut and 
edited by Mr. Buck and the Van Beuren 
Corporation, his producers. The picture, 
untitled as yet, will be released by RKO 
Radio Pictures, which also distributed two 
previous films of animal life from Mr. Buck, 
"Bring 'Em Back Alive" and "Wild Cargo." 

Mr. Buck after nearly a year in Malaya 
and northern India photographing wild 
game and capturing specimens for his Zoo 
at Massepequa, Long Island, was met at the 
Pennsylvania Station in New York by rep- 
resentatives of the Long Island Chamber of 
Commerce and its brass band. The mem- 
bers presented him with the key to the Is- 
land. 

The cargo of 2,000 animals and 5,000 
birds captured by him and arriving on the 
SS. Steel Navigator this week includes, said 
Mr. Buck, "a pair of rare jungle buffalo 
noted for their ferocity, the largest tiger in 
captivity, an armored rhinoceros from India 
and a 175 pound orang-outang from Bor- 
neo." 



Otterson in New York 
To Act on Theatre Pacts 

John E. Otterson, president of Paramount 
Pictures Corporation, returned to New York 
from Hollywood last week after two months 
surveying the company's coast studios. He 
plans to return to Hollywood around Octo- 
ber 1 and before leaving will pass upon 
agreements extending for one year the Para- 
mount theatre operating and partnership 
contracts which expire September 28th. 

Preliminary drafts of these extension 
agreements have been prepared for Mr. Ot- 
terson's inspection and are awaiting his ap- 
proval. The Paramount board of directors 
will also pass upon many of the agreements. 



September 7, 1935 



MOTION PICTURE HERALD 



29 



A$IDE§ & INTEI^LUDES 



By JAMES CUNNINGHAM 



When our own American newsreel boys now 
idling along the Ethiopian frontier start work 
zvith their sound cameras on the battlefield, 
they will learn that narcotics rather tlian fight- 
ing men win wars in Africa, for narcotics make 
Ethiopians "invincible," even invisible, so the 
natives believe. 

While Mussolini's hairy-chested Italians are 
being rationed strong red imne to enliven their 
fighting spirits, the African tribesmen will be 
getting Kat, a native herb, ivhich sends its 
chewers into a frenzy of action. 

Tribesmen in that comiparatively primitive 
country are knozvn to have chewed Kat and 
then charged an oncoming locomotive with a 
spear and a rhinocerous shield. Four sivigs of 
Kat juice and four Ethiopians zmll be ready to 
fight four Italian regiments. Two swigs and 
the nezvsreel cameramen will try to shoot slow 
motion .pictures of a 14-inch shell. 

V 

When Sally Rand danced recently at Bala- 
ban and Katz's Chicago theatre, using swan 
wings and a swan's neck, Louis R. Lipstone, 
B. and K. stage production manager, got him- 
self involved in a conference with Renee 
Villon, who was booked to appear at the cir- 
cuit's Oriental theatre, in a nude dance based 
on an "Aphrodite" incident. 

Excitedly, Renee launched an explanation of 
the dance to Mr. Lipstone, suggesting that 
"it would be nice to come on holding a dove, 
which I could release when I get to center 
stage." 

"Omigosh," worried Lipstone, "we got a gal 
now using a duck and now you want a pigeon." 

But, Mr. Lipstone, Sally was modest enough 
to hold on to her duck. 

V 

There's more truth than poetry in the 
following marquee sign of the Dickinson 
theatre at Lawrence, Kansas, as any of the 
Dickinson's competitors will testify: 
Five Cents to All 
"LOOKING FOR TROUBLE" 
V 

Ten-second interview with June Knight, 
■blonde actress, by Louie (Hearst columnist) 
Sobol (Miss Knight speaking) : 

"I love New York. 

"I love Hollywood, too. 

"I think New York is so exciting. 

"Hollywood is exciting, too. 

"People are so grand in New York. 

"They are very grand in Hollywood, too." 
V 

In London they call recorded broadcasts 
"potted" programs. Over here they call 
'em "canned," though we'll admit that some 
sound like the3^re over half-potted. 

V 

A Mclntyre bagatelle : Joe Schenck will get 
up any time of night to play pinochle. 

There's a chuckly little yarn being whis- 
pered around Times Square by Beau Broad- 
way about John Edward Otterson, Para- 
mount's new president, who returned to the 
home office the other day from making a 
thorough investigation — his first — of the 
compan3r's Hollywood studios. On a tour 
of the immense picture-making plant, Mr. 
Otterson was shown everything, the sets, 
mechanical equipment, cashier's depart- 
ment, shops, the writers' building, in fact 
the whole works — and to all he evinced a 
polite, restrained, typically-Otterson inter- 
est. But, one day. Buster Crabbe came 
sauntering across the lunch room. Mr. Ot- 
terson leaped up, charged after him, stopped 
him, felt Crabbe's arm and then, beaming, 
returned to his table. 

He's strong, all right," said the president. 



J. J. McCarthy, Hays official, has in hand 
a South Sea Islands theatre poster from 
George Bowles, film oldtimer, announcing 
the opening at Paea, chief hanilet, of a new 
picture "palace," the "Red Birds of Oropaa," 
and also the showing of an old Harold 
Lloyd comedy. Translated from Tahitian, 
it reads as follows: 

Here returns the lost one; he has come 
back the little fellow you loved so; who 
use to bring joy to your heart and gave new 
hopes and ideas when you were so weary 
and troubled. He has returned to you once 
more. He has come back to tell you all not 
to fall and be sure to come on Saturday 
night to inaugurate the new picture show 
named: "The Red Birds of Oropaa" who 
will present you an amusing picture fea- 
turing 

HAROLD LLOYD 
in 

. THE WANDERING BOY OF SPAIN 
The boy who believes that he needs 
medical treatments, and goes to see a 
doctor who advises him to go to Spain for 
his health sake. When he arrived in Spain 
he was put to Jail, where he meets a guy 
with tremendous strength. When they made 
a breakaway from jail, and when arrived 
outside the jail, young boy pulls out a sore 
tooth of the strong fellow, who proclaims 
themselves as great pals. — Here our strong 
man is hero in all their trouble throughout 
the land of Spain. The picture will show 
you the end of the story. 

If you have not had a good laugh yet, 
this picture will set you roaring until you can 
or can't put a stop to your laugh. 

For all those who desiring dancing — you 
are welcomed to the floor of the Red Birds 
of Oropaa, where you never tire. OH BOY 
how lovely. 

V 

The zvorld's meanest thief is in Tam-pa. 
Florida. at least he zms in Tampa until the 
other night, and was in the crowd at the 
Franklin theatre, for while the late stragglers 
zvere exiting at the close of the show he stole 
a quart mason jar nearly filled with pennies 
zvhich had been contributed by patrons of the 
theatre to a Will Rogers memorial fund. The 
jar stood on a table in the theatre lobby, behind 
a card asking contributions of pennies. 
V 

They tell it on Benny Benjamin and Roly 
Thompson, two Kansas Citv Film Rowites, 
and it has been heard along' Broadway 
about others. Anyway, they were golfing 
recently and darkness fell before they had 
completed their round — they are that kind 
of golfers. So they sent a caddy ahead to 
shout the directions of the greens. 

Out of the darkness came a voice: 

"Do you see the moon?" 

"Yeah," Benny and Roly rolled back. 

"Well," came the instructions, "that's the 
direction, but not quite so far." 

V 

A ticket of admission to Broadway's Capitol 
theatre, purchased 15 vears ago and never 
used, was returned to Managing Director Ed- 
ward Bowes by one Charles Hirsch, of the 
Bronx, with the request that Major Bowes 
exchange this old ticket for a new one. 
V 

Producer: "Good heavens! That suit 
looks as if it had been slept in." 

Critic: "It has. I wore it at your premiere 
last night!" 

V 

Three contemplated "Hamlets" for Broadway 
caused London's Era to crack the suggestion 
that they rename it Bardway. 



For one week. Black Starr and Frost-Gor- 
ham. Fifth Avenue jewelers, are presenting an 
exhibition of the original and unique jewelry 
in the famous Transportation Set which be- 
longed to the late James Buchanan Brady, 
Prince of Broadway Playboys of the last cen- 
tury, Gartantuan of Gourmands and Gourmets 
and millionaire super-salesman of railroad 
equipment. Universal's "Diamond Jim" is the 
cause of the ballyhoo. 

Diamond Jim owned 30 sets of precious 
stones — one complete change for each day of 
the month. The Transportation Set was 
destined to cause as much comment as any 
jewels of the 19th century. Every animal and 
every appliance concerned in the business of 
carrying men and goods became its subject. 

There is a ring in the shape of an engine 
wheel. The center diamond was ten carats, 
surrounded by 42 smaller diamonds. One shirt 
stud is a bicycle of 119 diamonds, another is 
an automobile of rubies and diamonds in which 
the four little wheels actually revolve. Four 
tank cars were shaped for cuff links. An air- 
plane as large as a quarter forms a collar 
button. 

Other pieces in the display are a platinum 
belt-buckle measuring three inches, set with a 
lion and tiger rampant, consisting of 546 
diamonds ; a platinum model of a passenger 
train which was modestly worn on Mr. Brady's 
undershirt ; a pencil in the form of a ship at 
sea which measures four inches, and which 
was worn on Diamond Jim's watch chain. The 
eye-glass case is decorated with a locomotive 
of 210 diamonds. His pocket-book clasp is a 
railroad car with diamond mermaids. 

After Diamond Jim's death the diamonds 
were re-set and sold, but the settings them- 
selves remain unchanged. A huge monogramed 
leather case was designed for each set. These 
were left with the jeweler and each morning 
at eight o'clock a messenger arrived in a cab 
at Brady's house on West 86th street with 
whichever set had been ordered the night be- 
fore. Sometimes his plans called for four or 
five changes during a single day. The owner 
paid $100 per month for this service and the 
messenger boy frequently received an equivalent 
of two or three weeks' salary for a tip. 

In the 30 sets there were more than 20,000 
diamonds of various sizes and shapes and some 
6,000 precious stones. Mr. Brady was fond 
of remarking, "And them as has 'em wears 
em." 

V 

Each summer for 17 years Irving Cum- 
mings. Fox director, has gone on a three- 
day sword-fishing expedition into the blue 
waters of the Pacific off California. Not only 
has he never hooked a catch, he's never even 
seen a fin. 

V 

The following classified advertisement, re- 
produced by Ted Cook in the New York 
American, reads like a dreamy expression of 
an ex-motion picture attorney : 

YOUNG ATTORNEY desires position as 
personal business secretary or executive 
assistant. WILL ACCEPT ONE THOU- 
SAND DOLLARS A WEEK— If offered. 
If not offered, will consider less — much. 
VE. 8348. 

V 

"The typical Hollyzvood home," explains 
Fred Allen, "is an empty swimming pool en- 
tirely surrounded by mortgages." 

V 

Kenneth Force, our Kansas Citv cor- 
respondent, submits this Admiral theatre 
marquee billing: 

MURDER ON A HONEYMOON 
MAYBE ITS LOVE 



121/^20 

PAID ADMISSIONS IN 6 DAYS! 

Each day the biggest in the history of the Roxy's management! 
And that's the story you'll be hearing from the rest of the 
theatres in the United States who play "DIAMOND JIM"! 



NEW RECORD! 



AND STILL OOING STRONO 





AOAIN SPEAKING 



UNIVERSAL ANNOUNCES 

TWO CANS PULL OP 

THE BICOEST 
TWO-REELER 



ON EARTH! 

CAMERA 

TUDII I €" 

I rii%iivi»# 

ANOTHER SMASHING SPECIAL! AND MORE SENSA- 
TIONAL THAN "THE WORLD S GREATEST THRILLS ' 

Close-ups of Death, through Fires, Storms, Riots, Revolutions, Floods, 
Hurricanes, Tornadoes, Crashing Planes, Catapulting Vehicles, Des- 
truction, World Catastrophes ! . . . A Panorama of Thrills never before 
seen- Filmed by hundreds of cameramen at the risk of their lives! 



September 7, 1935 



MOTION PICTURE HERALD 33 



WILLIAM FOX READY TO CONTINUE 
AHACK ON 20th CENTURY MERCER 



New Action to Dissolve Con- 
solidation Will Be Brought in 
New York Supreme Court; 
Brooklyn Ruling Stands 

Continuing their attack on the consum- 
mated Twentieth Century-Fox merger, after 
three defeats, attorneys for the William Fox 
interests said this week that further meas- 
ures will be taken in the supreme court of 
New York, probably next week, in an at- 
tempt to dissolve the consolidaiton. 

The action will consist of a trial on the 
merits of the contentions which were re- 
jected in the appellate division of the high 
court last week as the basis for a temporary 
stay, the court intimating, however, accord- 
ing to atorneys, that airing of the issues 
would be in order. 

Before the new action comes up for 
hearing, permission will be sought from 
the court to examine Sidney R. Kent, 
Joseph M. Schenck and other officers and 
directors of the companies, as well as of- 
ficials of Chase National Bank, relative to 
features of the merger and recapitalization 
which have been under fire in the actions 
brought by Mrs. William Fox and the All- 
Continent Corporation, which she controls, 
said a representative of Hirsh, Newman, 
Reass & Becker, counsel for the William 
Fox interests. The nature of the latest 
action had not been decided by midweek. 

The action against officers and directors 
of Fox Film charging wastage of assets, 
among other things, is still pending in the 
supreme court and may be tried in October, 
said the attorneys. Should the courts uphold 
the contentions, the company would be com- 
pelled to "unwind" the merger, they pointed 
out. 

Not Appealing Brooklyn Ruling 

Mrs. Fox will not appeal the decision of 
Justice Edward Lazansky in the appellate 
division of the New York supreme court in 
Brooklyn, who last week refused to stay the 
merger after a lower court threw out Mrs. 
Fox's suit and after the chancery court at 
Wilmington could see no reason why the 
merger should be prevented. 

Fox theatre companies, unaffected by any 
merger squabbles, meanwhile were complet- 
ing reorganizations, with assets of Fox Met- 
ropolitan Playhouses formally transferred 
on Tuesday to the new company, Metropoli- 
tan Playhouses, Inc., in New York, and final 
hearing on discharge of the Fox West Coast 
Theatres from bankruptcy set by Referee 
Samuel W. McNabb for September 18 in 
Los Angeles. 

94 Theatres in New "Met" 

The new Metropolitan • Playhouses, to 
which assets were transferred by the Irv- 
ing Trust Company, trustee in the reorgan- 
ization, will begin operation with 94 theatres, 
all in the metropolitan New York area, and 
plans the immediate addition of several 



houses. The expansion will bring the num- 
ber of holdings up to 100 or more before the 
end of the year, according to plans of the 
management. 

The operators, Skouras Theatres and the 
Randforce circuit, which have been given 
new 10-year contracts, each have 47 the- 
atres at the outset, and four theatres were 
to be added to the Randforce group in 
Brooklyn this week. Randforce recently 
took over the Utica, Brooklyn, on a 10-year 
lease. Under its revised setup, Metropolitan 
Playhouses, Inc., has condensed its corpo- 
rate structure into 18 leasing and operating 
subsidiaries. 

Joseph Schenck, President 

Joseph M. Schenck was elected president 
and chairman according to plan, at a first 
meeting of the board of the reorganized 
company last Thursday. Milton C. Weis- 
man, who was receiver, was elected vice- 
president and secretary ; William C. Philips, 
treasurer of United Artists Theatre Corpo- 
ration, was elected vice-president and treas- 
urer; A. M. Georger, assistant treasurer, 
and Melvin Albert and Herbert Keller, 
assistant secretaries. 

All officers, with the exception of Mr. 
Georger, were listed as incorporators with 
Herbert Bayard Swope, a director, who rep- 
resents the RKO interests. 

Filing fees of $16,664 were paid to the 
secretary of state of Albany for the incor- 
poration of Metropolitan Playhouses, Inc., 
with 332,288 shares of non par value stock. 
Also incorporated were the companies' 18 
subsidiaries which have been numerically 
named, beginning with Number One The- 
atre, Inc., each capitalized at 100 shares of 
stock, no par value. 

$500,000 Fund for Fees 

Attorneys and committees who served in 
the receivership and reorganization will be 
compensated out of a $500,000 fund set aside 
for such expenses. Applications for fees will 
be received by Federal Judge Julian W. 
Mack shortly after his return, expected this 
week. 

About $2,500,000 in cash is to be paid to 
holders of old debentures under the reorgan- 
ization plan, and payments of cash or new 
securities will be made available about Sep- 
tember 18. Headquarters of the new com- 
pany will be established September 15 in 
the Paramount building adjacent to the 
Skouras offices. 

In Los Angeles, William H. Moore, Jr., 
trustee in bankruptcy, submitted his final 
report to the federal court on Fox West 
Coast Theatres' affairs, reflecting a marked 
improvement in the condition of the com- 
pany in recent months. When the bank- 
ruptcy was declared in February, 1932, the 
report showed an operating loss of $25,000 
a week. The circuit of some 300 theatres 
is now operating at a profit, said Mr. Moore, 
and all affairs have been liquidated with full 
payment allowed to every creditor on ap- 
proved claims. 

The trustee's report showed receipts and 
disbursements of $20,000,000 in operation 
of the circuit during bankruptcy. Leases 



Action Charging Wastage of 
Assets May Be Tried in Octo- 
ber; Theatre Companies 
Completing Reorganizations 

of 19 theatres, which were responsible for 
$230,000 loss in 1932, were disaffirmed. 

Circuit Names Changed 

While attorneys are preparing for the final 
discharge from bankruptcy in Kansas City 
of the Fox Midland and Fox Rocky Moun- 
tain units, it became known in papers filed 
in Dover, Del., that Fox Central States 
Theatres Corporation has changed its name 
to Fox Midwest Theatres, Inc., New York, 
and Fox Midwest Theatres Corporation was 
changed to Fox Intermountain Theatres 
Corporation. At the Skouras office in New 
York it was said that Fox Midwest will be 
the new company embracing the Midwest 
division operated by Elmer C. Rhoden out 
of Kansas City and Intermountain embraces 
the Rocky Mountain division headed by Rick 
Ricketson at Denver. 

Mr. Rhoden returned to Kansas City this 
week with his attorney, Leland Hazard, after 
conferences with Spyros Skouras in New 
York on final details of his five-year operat- 
ing contract. Others who will receive per- 
sonal service contracts are Charles Skouras, 
in charge of west coast operations, and Jack 
Sullivan, film buyer for that division. All 
contracts are being made with National The- 
atres, the company which took over Fox 
West Coast operations. 

Calls Kansas Outlook Bright 

Mr. Rhoden revealed that Fox Midwest 
on October 1 will dissolve its partnership 
arrangement with Grubel Bros., owners of 
the Electric, first-run in Kansas City, Kan., 
which it has been operating jointly with its 
own first-run, the Granada, for a year or 
more. The Fox Midwest head said that, 
despite a small wheat crop in the Kansas 
area, the outlook is bright for theatre con- 
ditions. 

Fox Intermountain plans a 1,200-seat 
$100,000 theatre at Boulder, Col., on the site 
of the Curran, which was purchased from 
the Boulder K. & F. Realty Company. Nu- 
merous theatre improvements have been 
completed in the division. 

Joseph M. Schenck arrived in Hollywood 
Tuesday with announcement that Twentieth 
Century-Fox would spend $1,250,000 on five 
new stages and other improvements. 



Chicago Publicists 
Launch Publication 

Chicago's Amusement Publicists Associa- 
tion, with a membership of local theatre, ex- 
change and other publicists, this week issued 
the first edition of its own publication, "Capa 
Observer," a four page affair to be published 
now and then. Duke Hickey, of Universal 
Films, is editor. Subscriptions from mem- 
bers will support it. The association's head- 
quarters are at the Congress hotel. 



34 



MOTION PICTURE HERALD 



September 7, 1935 



IV irner and RKO 
Sign Product Deal 



B. S. MOSS LEASES 
BROADWAY SITES 



Plans House in Structure Where 
Old Criterion Flourished, Also 
Leases Broadway Theatre 

B. S. Moss, who when 21 years old form- 
ed a partnership with William Fox and each 
invested $300 in a nickelodeon, and then 
went on to become a factor in New York 
motion picture exhibition, over the weekend 
took leases with his associates on two New 
York theatres, one for the old Broadway 
theatre at 53d street and the other the play- 
house to be a part of the new structure ris- 
ing on the site of the old Criterion between 
44th and 45th streets. 

The lease of Macon Amusement Corpor- 
ation, of which Mr. Moss is president, for 
the theatre at 44th-45th, is to run 42 years 
and provides for a total rental exceeding 
$3,000,000. The building project was begun 
by The 1514 Broadway Corporation, subsidi- 
ary of City Bank Farmers Trust Company, 
owner of the property. 

Equipped for Stage and Broadcast 

The theatre will seat 1,800, and while 
planned primarily for motion pictures, it will 
also be equipped to accommodate legitimate 
stage productions and as a broadcasting thea- 
tre as well. Mr. Moss' aim, he said, is to 
make simplicity the keynote and to avoid or- 
nate interiors, hard walls and balconies 
"which distort sound and are distracting to 
audiences." 

Eugene DeRosa is to be the architect, with 
Thomas W. Lamb the supervising architect. 

There will be no side seats, no overhang- 
ing balcony. A sound chamber will be in- 
stalled near the orchestra, it was announced, 
where an acoustical engineer will hear the 
picture as the audience hears it and control 
the sound. The theatre will occupy 14,200 
square feet, fronting 141 feet on 45th street, 
with a depth of 102 feet and a 22 foot en- 
trance on Broadway. 

Shaped Like Halved Bell 

Word from the architects that the theatre 
interior will be shaped much like a bell cut 
in half recalls the first announcements, in 
April, 1934, of the Moss plans for return 
to exhibition, then at 207th and Broadway, 
when he said : 

"The theatre we intend to build will be 
neither too wide nor too long. It will be of 
the intimate type. It will give spectator and 
listener all the advantages of the small legit- 
imate theatre, regardless of where his seat 
is situated. The volume and quality of sound, 
as in a broadcasting studio, will always be 
under control of an expert at a sound board, 
who hears just what the audience hears. 

"The interior will be in the form of a bell, 
cut in half, and placed on the cut edges. The 
ceiling will be low and the seats arranged 
as an open fan. Carpeted throughout, with 
seats fully upholstered, with walls, ceilings 
and floors sound-dampened with newly pat- 
ented materials, and with doors, windows 
and skylights completely sound-proofed, 
there will be no distraction whatever from 
either interior repercussion or from outside 
noises leaking in." 

The deal for the old Broadway theatre 



reached fruition over the weekend when 
Judge Grover C. Moscowitz, in United States 
district court, Brooklyn, signed an order au- 
thorizing the trustees in reorganization for 
Prudence Company, Inc., to lease the thea- 
tre building and two stores at 1681 Broad- 
way at 53d street, to Chasebee Theatre Cor- 
poration, with which Mr. Moss also is as- 
sociated. The Moss interests once owned 
the property. 

The lease, for six years, calls for rental 
starting at $23,400 for the first year and 
increasing until $43,600 will be paid for each 
of the last two years. 

The Prudence trustees had approved an 
application for a lease to Mainstem Cor- 
poration, headed by Leo Brecher, at a slight- 
ly lower rental, but at the hearing the Moss 
offer was made and the court accepted it. 



J. F. Jasper Dies; 
In Films 1 7 Years 

John Frederick Jasper, pioneer film man, 
died in Los Angeles late last week from a 
paralytic stroke. He was 58 years old. 

Mr. Jasper became ill late in July. His 
physician. Dr. Cecil Reynolds, requested an 
investigation of his treatment by his nurse 
and family. The nurse, Mrs. Lucile Sisney, 
was arrested on suspicion of violating nar- 
cotic laws. Later, when Mrs. Jasper sought 
appointment as her husband's guardian, her 
petition was opposed as a result of the nar- 
cotic charges. Both women were exonerat- 
ed, however, and Mrs. Jasper's appointment 
was ratified by the court. 

Mr. Jasper entered the film business in 
1916 as studio manager for the late David 
Horsley. A year later he joined Charles 
Chaplin in the comedian's independent ven- 
ture and aided in establishing the present 
Chaplin Studios. After leaving Chaplin he 
organized the John Jasper Studios which 
were later known as the General Service 
Studios and the Marshall Neilan Studios. 
Until recently he had been treasurer of the 
Pathe Studios. 

Surviving Jasper are his widow, Mrs. 
Maybelle Jasper of Beverly Hills, and a 
brother, Charles Jasper of Bakers Field, 
Cal. 



John Thorn Dead 

John Thorn, 55, veteran actor of the silent 
screen and the stage, died in Mercer, Pa., 
after an extended illness. He played in 
several New York productions among them 
"Her Master's Voice," "Vagabond" and 
"Experience." 



Lederer Wins Suit 

Francis Lederer, by a court directed ver- 
dict in Los Angeles, won the $150,000 
plagiarism suit brought against him by Jack 
Quartaro, writer, for unauthorized use of 
Mr. Quartaro's story, "Curbstone Heaven," 
in Lederer's picture, "Romance in Man- 
hattan." 



Bringing to a close two weeks of negotia- 
tions, resumed after a lapse during which 
first run pictures were sold to A. H. 
Schwartz's Century Circuit for three Long 
Island theatres and one Brooklyn house and 
to four Springer & Cocalis theatres, Warner 
and RKO late last week signed a national 
product deal. Major Leslie E. Thompson 
represented RKO, while A. W. Smith and 
Gradwell Sears acted for the distributor. 

In addition to Greater New York, RKO 
theatres in New Orleans, Kansas City, Min- 
neapolis, St. Paul, Omaha, Des Moines, 
Sioux City, Davenport, Cedar Rapids and 
other cities are included in the deal. 

Only four local houses operated by the cir- 
cuit will be affected by two independent cir- 
cuit deals with Warner. They are the Ken- 
more, Brooklyn ; Tilyou, Coney Island ; Al- 
den, Jamaica, and the 81st on Broadway. 
The Kenmore is in opposition to Century's 
Patio and Kingsway, the Alden to the Mer- 
rick, Jamaica, and the Fantasy, Rockville 
Center, and the 81st to the Riverside, Bea- 
son. Nemo and Stoddard, Springer & Cocalis 
and Skouras first runs. 

"Page Miss Glory" will be the first War- 
ner picture to be available to the circuit. 

Rogers Insurance Total 
$530,000, Asserts Jones 

Jesse H. Jones, chairman of the Recon- 
struction Finance Corp. and long an intimate 
friend of the late Will Rogers, revealed this 
week that he had been authorized by Mrs. 
Rogers to announce her husband carried 
only $530,000 insurance. Mr. Jones quoted 
Mrs. Rogers as saying early reports imme- 
diately after the humorist's death that she 
had been paid $2,500,000 by Lloyds, Ltd., of 
London, on an accident policy, were er- 
roneous. 



Carl Erickson Dies 

Carl Erickson, writer, is dead. He was 
27 years old and had started at Warner 
Bros, as a reader seven years ago. He had 
been an assistant story editor and recently 
wrote the scripts of "Black Fury" and 
"Doctor Socrates." 



Alfred F. Wolson Dies 

Alfred F. Wolfson, 63, father of Fred J. 
Wolfson, former impartial code board mem- 
ber, died in Chicago August 26th. 



Frank Biere Passes 

Frank Biere, 68, projectionist, died at his 
home in St. Louis. He had been under a 
physician's care for about two weeks. 



Long's Ashes Scattered 

Ray Long's ashes this week were scat- 
tered on the Pacific by Peter B. Kyne, Roy 
Howard, newspaper publisher, and Ray 
Long, Jr. 



MGM Signs Five 

Metro-Goldwyn-Mayer has announced new 
contracts signed with William Wellman, di- 
rector, Freddie Bartholomew, Jackie Cooper, 
Nat Pendleton and Robert Benchley. 



September 7, 1935 



MOTION PICTURE HERALD 



35 





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The chart, based on Motion Picture Herald's weekly tabulation of box office grosses, connpares the 
business done in twelve key cities during the fifteen week period in 1935, from May 18 to August 24, 
with the receipts from the sanne cities during the corresponding weeks of 1934 and 1933. The 100% 
line represents the average weekly business done in the given cities during the entire year of 1933. 
The cities used are Boston, Chicago, Cleveland, Hollywood, Kansas City, Los Angeles, Minneapolis, 
New York, Oklahoma City, Omaha, Portland and San Francisco. 



Circuits Plan Move 
To Halt Double Bills 

A number of unaffiliated circuits in New 
York are considering a plan to call a mass 
meeting of all exhibition interests in a move 
to eliminate multiple feature programs. The 
plan was formulated following the adoption 
by Loew's and RKO of double features in 
practically all theatres in Greater New York. 
This announcement leaves about 15 houses 
on a single feature policy, the lowest in 
New York in a decade. 

Major circuits contend that they have 
been forced to double in first run houses 
because second and third runs not only show 
double features for 15 cents, which is from 
40 to 60 cents below the prices charged by 
de luxe neighborhood theatres, but also re- 
sort to booking revivals on Friday and Sat- 
urday nights, making three features on a 
single program, without increasing admis- 
sion prices. 



Columbia Votes Dividend 

Columbia Pictures' board of directors, at 
its meeting held August 29th, declared a 
quarterly dividend of 25 cents per share on 
the common stock, payable October 1st, to 
the stockholders and voting trust certificate 
holders of record as of September 18th. 



Glett Promoted by Audio 

Charles L. Glett has been made production 
manager of Audio Productions, Inc., by W. 
A. Bach, president. He will have charge of 
the trick photography and optical depart- 
ments, headed by Alex Gansell, and the car- 
toon animation department, headed by H. L. 
Roberts. 



Council Holds City 
To Two Theatres 

By the terms of an ordinance adopted by 
the city commissioners at their regular meet- 
ing last week, Panama City, Fla., is limited 
to two motion picture theatres until the pop- 
ulation of the city attains a greater figure 
than it is at present. 

The ordinance provides that the mayor 
shall have the power and authority to bar 
and ban all shows which in his judgment 
shall be unsuitable for exhibition or display. 
That he shall have the right to demand a 
preview of all films to be shown in Panama 
City and to call in a dozen others to view 
these pictures with himself. 

While the number of theatres shall be 
limited to one to each 5,000 of population, 
it is provided that any such theatre already 
in operation at the time of the passage of the 
ordinance shall not be closed. Any violation 
of the ordinance is punishable by a fine of 
not more than $300 or imprisonment at hard 
labor on the streets of the town for a term 
not to exceed 60 days, or both. 



Maryland Increases 
Censor Board Members 

Two additional inspectors have been added 
to the Maryland State Board of Motion Pic- 
ture Censors, increasing the membership to 
seven. The additions were believed neces- 
sary by Dr. Ben Paul Sandy, chairman, be- 
cause of extra work now being done by the 
board. Funds for the retention of the new 
members were obtained by reducing the sal- 
aries of the original five. 



RCA Salesnnen 
Meet In Cannden 

Sales representatives of RCA Photophone 
met in Camden, N. J., Wednesday and 
Thursday. Some 45 members attended, with 
E. M. Harley, RCA sales manager, in 
charge. E. T. Cunningham, president of 
RCA Manufacturing Company, of which 
Photophone is a division, delivered the open- 
ing address. 

Ted Wallerstein spoke on recording, 
John K. West on 16mm. sales, F. B. Ost- 
man on servicing and Thomas F. Joyce on 
publicity. Other speakers discussed en- 
gineering, commercial sound sales and a 
Sonotone representative spoke on the aid- 
for-hearing device. 

Schine Opens New Theatre 

Schine's New Strand theatre at Hudson 
Falls, N. Y. opened over the weekend with 
ceremonies that were marred by the oc- 
currence of trouble in the middle of the 
program on an electric power circuit just 
outside of the building. The theatre man- 
ager. Warren J. Frair, his supervisor, Wil- 
liam Heiss, and Fred S. Rogers, a local 
master of ceremonies, rigged up an emer- 
gency lighting apparatus and proceeded with 
a program which was featured by commu- 
nity singing and an amateur hour. 

Addresses were delivered by Mayor John 
A. Fitzgerald and Joseph R. MacLaren, sec- 
retary of the Hudson Falls Chamber of 
Commerce. 



Myrna Loy Returns to MGM 

Myrna Loy has returned to Hollywood to 
resume work at Metro-Goldwyn-Mayer 
under the same terms as applied to her old 
contract, according to J. Robert Rubin, vice- 
president of MGM. 



1 

36 MOTION PICTURE HERALD September 7, 1935 



UNION PEACE ON LABOR DAY MARRED 
BY $550,000 N. Y. PICKETING SUITS 



Independent Exhibitors File 
Seven Court Actions, Blaming 
Operators for Lost Patronage; 
Danbury Hat Ruling Precedent 

Labor Day this year was marked by com- 
parative quiet in motion picture labor circles, 
bringing, as it usually does, the climax to 
negotiations for new wage-and-hour agree- 
ments between exhibitors and projectionists, 
stagehands and musicians. 

New York continuedj as it has for weeks, 
to be the lone storm center, blowing up 
discord and strife that struck both sides as 
the fight over new wage scales continued 
between circuits and Operators' Local 306. 
Here, too, organized labor's picketing 
rights hung in the balance when indepen- 
dent exhibitor interests filed seven suits for 
$550,000 damages alleged to have been 
suffered by the loss of patronage blamed 
on picketing of seven theatres by members 
of Local 306, 

Members of 306, prohibited by lATSE 
from ordering a walkout, named a com- 
mittee headed by Joseph B. Basson, presi- 
dent of 306, to confer in Washington with 
George E. Browne, head of the Interna- 
tional, to get the order rescinded. 

There was not another conflict of conse- 
quence in the entire country, an unusual situ- 
ation to exist on Labor Day, when new labor 
agreements usually expire. There was some 
picketing by unionists on strike duty after 
they had failed to get together with owners 
in Hollywood and Philadelphia, but in Cleve- 
land, Detroit, Kansas City and Pittsburgh 
new agreements were effected peacefully and 
the relations of labor and exhibitor continued 
uninterrupted. Milwaukee interests were still 
dickering. 

Arbiters Resume Discussions 

The picketing situation in New York, 
where arrests have been made by the hun- 
dreds, was still tense as circuit and union 
officials continued to try to arrive at a solu- 
tion to a conflict which started three weeks 
ago, when RKO, Loew's and Skouras cir- 
cuits ordered a 40 per cent wage reduction. 
A citywide strike was averted when arbitra- 
tion began. The conferees were deadlocked 
twice during the week, but discussions were 
resumed after Labor Day. Local 306 opera- 
tors remained at their posts. 

Local 306 asked 38 unaffiliated circuits to 
consider negotiations for replacement of 
Empire Union operators with members of 
306. 

The magistrates' courts in New York were 
crowded with picketing cases. Judge Cap- 
shaw withdrew from one, involving 25 pick- 
ets, suggesting the substitution of another 
jurist, which caused postponement until Sep- 
tember 14th. Local 306 had asked the su- 
preme court for an injunction to prevent 
liim from hearing further cases. 

The union on several occasions indicated 
that it would take appropriate action if the 
owners fail to come to terms. Some 300 



theatres in the Metropolitan area are in- 
volved. A peace offer of a 98-cent minimum 
hourly rate and a maximum of $1.60 an 
hour was rejected by the union over the 
weekend. 

Six of the seven suits filed in New York 
against Local 306 for picketing were in- 
stituted by Harry Brandt, in whose Audubon 
theatre, Washington Heights, a smoke bomb 
was exploded Monday. He estimated patron- 
age losses, due to picketing, at $75,000 each 
at his Globe, Times Square, Park, Liberty, 
Central and Colony (Queens) theatres. 

The seventh suit, filed by Rudolph Sander, 
asked $100,000 damages for his Sander thea- 
tre in Brooklyn. 

Terming the actions "merely nuisance 
suits," Joseph D. Basson, president of Local 
306, nevertheless called them "proof of the 
success of our picketing and the public sup- 
port given the union against long-standing 
foes of union labor." 

Milton Weisman, counsel for the Indepen- 
dent Theatre Owners of New York, acted 
for the complaining exhibitors. The com- 
plainants cited the actions as unprecedented 
in their nature, and indicated, through Mr. 
Weisman, that they were intended to force 
Local 306, affiliated with the American Fed- 
eration of Labor, out of business. 

The suits were filed in the New York 
County supreme court, and Mr. Weisman 
said he would ask for an early trial. 

"We hope to establish new law on the 
subject," Mr. Weisman said. "We will argue 
that common sense and the ordinary course 
of human events indicate the responsibility 
of Local 306 for the bombing and stench 
bombs." Thus was Mr. Weisman quoted in 
the New York Post. 

He said that the Danbury hat case would 
be used as an authority in the present action. 
In the Danbury case, famous in labor his- 
tory, 186 hatters were assessed $250,000 dam- 
ages for a boycott in violation of the Sher- 
man anti-trust law. The boycott consisted 
of appeals to fellow unionists and to con- 
sumers not to patronize non-union hat manu- 
facturers. 

Mr. Basson came back with the observa- 
tion that "long after these suits are forgot- 
ten. Local 306 will still be protecting the in- 
terest of the motion picture operators." 

Philadelphia Musicians' Strike 

Philadelphia witnessed the only other 
Labor Day union trouble of any consequence, 
and there .only two theatres, both deluxe 
runs, however, were involved in a strike by 
musicians who seek increased musicians' 
personnel on Stanley- Warner neighborhood 
staffs, a demand which was refused, caus- 
ing the musicians of the company's Earle 
and Fox theatres to strike. Straight picture 
policies appeared to be in store for both the 
Earle and the Fox until the dispute is ad- 
justed. 

Stanley and union musicians effected a new 
arrangement in Pittsburgh, and in Cleve- 
land a new one-year agreement was 
made between musicians and first-run thea- 
tres, although in that city operators and 
stagehands still were negotiating. Detroit 
signed new wage agreement with operators, 
to run two years. Kansas City's first-runs 



Philadelphia Musicians Strike; 
New Agreements with Unions 
Effected at Pittsburgh, Cleve- 
land, Detroit and Kansas City 

likewise were successful in continuing amic- 
able relations with stagehands. No word was 
forthcoming on the results of discussions 
with operators in that city. 

The Million Dollar theatre in Hollywood 
was being picketed, operators and musicians 
refusing terms of the management. In Mil- 
waukee the projectionists continued confer- 
ences with officials of the Motion Picture 
Theatres Protective Association, represent- 
ing independents, and with first-runs, who 
were proceeding by themselves. 

Canadian Theatres 
Cut Capital Stock 

Capital stock of five Allen Theatres, under 
lease to Famous Players Canadian Corpora- 
tion for years, has been reduced under On- 
tario government sanction and, simultaneous- 
ly, goodwill entries in the respective balance 
sheets have been proportionally sliced. The 
theatres concerned are at Kingston, St. Cath- 
arine and Kitchener and the Parkdale and 
St. Clair in Toronto. 

Reductions were effected by cutting the 
par value of common stock, that of the 
Kingston theatre from $100 to $1 ; Parkdale 
common from $100 to $13; St. Catharine 
from $100 to $7; St. Clair from $100 to $50, 
and the Kitchener from $25 to $1. 

Delay "China Seas" 
Pending Court Move 

At a hearing before supreme court Justice 
Steuer last week on an application of the 
Gotham for a stay restraining MGM from 
delivering "China Seas" to the Dorset, a 
competitive house, the distributor promised 
not to book the film into the Dorset until 
Sept. 28, pending argument on the injunc- 
tion move. Milton C. Weisman, attorney 
for the Gotham Amusement Corp., opera- 
tors of the Gotham, claimed his client had 
first right to the picture and that MGM re- 
fused to deliver it to the house. The motion 
for the stay will come up before the court 
late this week. 



New Portable Sound 
Unit for Locations 

MGM will use new portable sound equip- 
ment designed by Douglas Shearer and con- 
structed at the studio for filming location 
shots of "Rose Marie," according to reports 
from the Coast. The new equipment is said 
to be light enough to be transported by two 
pack mules and powerful enough to record 
a full symphony orchestra. 



Skouras Adds Another 

With the addition of the Englewood thea- 
tre, Englewood, N. J., Skouras Theatres has 
increased its circuit holding to 47 houses. 



September 7, 1935 



MOTION PICTURE HERALD 



37 



SIX NEW PRODUCINC-DISTRIBUTINC 
COMPANIES ARE FORMED IN A WEEK 



First International, Pathe Hold- 
ing Unit, Will Own All First 
Division Stock; Pickford - 
Lasky Company Formed 

Six new producing and distributing or- 
ganizations, involving the accretion of con- 
siderable financing and creative power, aug- 
mented the motion picture industry this week. 
Chief among these were First International 
Pictures, Inc., organized by Pathe as a hold- 
ing company for its producing and distri- 
buting activities, and the American Inter- 
national Distributing Corporation and its 
affiliate, American International Pictures 
Corporation. 

Pickford-Lasky Company 

The others are Pickford-Lasky Produc- 
tions, formed by Mary Pickford and Jesse L. 
Lasky, to release through United Artists; 
Academy Pictures, headed by Victor and 
Edward Halperin ; George Hirliman's Regal 
Productions, Inc., and the New Film Alli- 
ance, organized in New York to deal with 
films of an educational and artistic nature. 

First International Pictures, Inc., announc- 
ing as its purpose to engage in American 
and European motion picture financing and 
production, will own all stock of First Di- 
vision, which is the principal operating sub- 
sidiary. Robert W. Atkins, vice-president 
and a director of Pathe, which has com- 
pleted its reorganization, is slated as the 
new company's president. Executive per- 
sonnel of First Division will not be affected, 
Harry H. Thomas remaining president. 

First International Pictures has a capi- 
talization of 3,000 shares of first preferred 
stock of $100 par value, 3,000 shares of 
second preferred of $100 par value and 
10,000 shares of common stock of no par 
value. 

To Provide F. D. Finances 

One of the principal purposes of the new 
company, said the announcement, is to pro- 
vide finances which will assure First Divis- 
ion Exchanges, Inc., a permanently enlarged 
international production program, and for in- 
ternationalizing exchange activities. Financ- 
ing will receive Pathe support, and it is 
understood it will extend to Chesterfield and 
Invincible, which will release through First 
Division. 

Thirty features and 16 westerns, the larg- 
est program ever released by First Division, 
are listed for the current season. Chester- 
field and Invincible will contribute 12 feat- 
ures and six will come from British Inter- 
national Pictures. 

Coincidentally, Pathe Film Corporation, 
successor in reorganization of Pathe Ex- 
change, Inc., announced that certificates for 
stock and scrip of Pathe Film Corporation 
are available for delivery to Pathe Exchange 
stockholders, in accordance with the plan of 
reorganization, at Bankers Trust Company, 
New York. The common stock of Pathe Film 
Corporation has been admitted to trading on 
the Stock Exchange. Trading in Class A 
preference stock and common stock of Pathe 



Exchange, Inc., will be discontinued. These 
developments followed the vacating last 
Thursday of a stay obtained by Ben Hilbert, 
l athe stockholder, against the reorganiza- 
tion, pending appeal from the state supreme 
court's decision against delaying the plan. 

American International Pictures, Inc., was 
recently formed in California as a producing 
organization with a roster of 10 independent 
producers and with Ralph Gordon Fear at 
its head, to finance producers for release 
through American International Distributing 
Corporation. The distributing affiliate will 
release 24 pictures beginning November 15 
and 48 features a year beginning July 1, 
1936, according to Max J. Weisfeldt, its 
head. 

Three-year franchises for territorial rights 
are being negotiated by Mr. Weisfeldt in 
New York. Cecil Maberry has acquired the 
Greater New York franchise and plans to 
have his exchange established by November 
1. Mr. Weisfeldt said films will be furnished 
to franchise holders on a certified cost basis, 
permitting earlier split figures or overages 
from the exchanges. The distributing com- 
pany will be paid a percentage out of the 
producer's share of the overages, and there 
will be no profits to anyone until cost of the 
negative is paid back, according to the plan. 

Mr. Fear is president of both companies, 
while Mr. Weisfeldt is vice-president in 
charge of distribution of the distributing 
organization and will be in charge of gen- 
eral offices soon to be established in New 
York. 

All facilities and equipment, as well as the 
studio and laboratory to be used by the pro- 
ducers, are controlled or owned by members 
of the producing company. 

This is Mr. Fear's first venture in pro- 
duction, his prior affiliations having been 
with Universal in engineering capacities, and 
with Paramount, later entering camera man- 
ufacture. Mr. Weisfeldt is a veteran in dis- 
tribution, having been western sales manager 
of FBO, later helping to organize Talking 
Picture Epics, Inc. 

Pickford-Lasky Cooperative 

Mr. Lasky is president of Pickford-Lasky 
Productions and Miss Pickford vice-presi- 
dent. The company will make five pictures 
annually for release through United Artists, 
but will be independently financed and will 
function as an independent unit. Organized 
on a cooperative basis, writers, directors and 
composers will share the net earnings, said 
Mr. Lasky. 

Nino Martini and Francis Lederer have 
been signed to make two films a year, 
while Ernestine Schumann-Heink is under 
contract for one yearly. Lederer is sched- 
uled for one musical. In outlining the pro- 
gram, Mr. Lasky suggested the possibility 
of developing Mme. Schumann-Heink into 
a Marie Dressier. 

Mr. Lasky left Hollywood on Tuesday 
for Europe, by way of Chicago and Quebec, 
to complete arrangements for the production 
in England of one of the scheduled five 
films and to find feminine stars. Miss Pick- 
ford probably will join Mr. Lasky in Europe, 



Ralph Fear Heads American 
International Pictures; Max 
Weisfeldt Over American In- 
ternational Distributing Corp. 

and both plan to return October 15, when 
prodnction activities will be officially 
launched. 

Phil Friedman, former casting executive 
at Fox, is Mr. Lasky's executive assistant, 
and Maurice Hanline is the unit's story 
editor. 

Halperins Head Academy 

The newly formed Academy Pictures has 
leased space at Mascot Studios in Holly- 
wood and is closing deals for release of a 
maximum of 12 pictures in the current sea- 
son. The executive personnel is announced 
as follows: Victor Halperin, president; Ed- 
ward Halperin, vice-president and general 
manager ; George Bertholon, formerly man- 
ager of Pathe studios, production manager; 
Richard Carroll, story editor; John Hicks, 
comptroller and assistant production mana- 
ger. Benjamin Solomon has been named 
secretary and New York representative. 

Eight films have been announced, the first, 
"Storm in Their Hearts," starting Septem- 
ber 9, and the list may be expanded by four 
pictures. 

Eight Films in Color 

George Hirliman has consummated a deal 
to produce eight features for major company- 
distribution. All films are to be in color. 
While in New York recently, Mr. Hirliman 
organized a new corporation. Regal Produc- 
tions, Inc., which is financing the series. 
The first story, which has a Foreign Legion 
background, is being put in script form. 

A departure in production was made 
known In New York with the organizing of 
the New Film Alliance, Inc., by a group 
of New Yorkers who, they say, "feel that 
the commercial film has not developed the 
entertainment, educational and artistic 
values of the motion picture to their fullest 
extent." The group proposes to parallel 
the "new theatre" movement. 

Merritt Crawford, former trade paper execu- 
tive and writer, who is president and executive 
secretary of the Alliance, said it intends to 
establish a film school, a popular magazine pre- 
senting its views, and to give closed subscrip- 
tion showings of film classics, censored films and 
new foreign and domestic pictures not commer- 
cially released. Its program, said Mr. Craw- 
ford,_ also includes the formation of production, 
distribution and exhibition groups throughout 
the country on a non-profit-making basis. 

James Shelly Hamilton, secretary of the Na- 
tional Board of Review, is vice-president of the 
Alliance. Edward Kern is secretary and Frank 
Ward treasurer. The directors also include 
Herbert Kline, editor of "New Theatre" maga- 
zme ; Irving Browning, photographer, and Wal- 
lace West, formerly of Paramount publicity. 

Mills to Open Coast Office 

Sidney Mills, son of Irving Mills, New 
York impresario, left for Hollywood Wed- 
nesday to establish a west coast office for- 
Mills Music and Milson's music company. 



38 



MOTION PICTURE HERALD 



September 7, I93S 



Douht of Voluntary 
Film Code Grows 



BURTON SPREADS WORD 
ON SHAKESPEARE FILM 



Educator Addresses Clubs and 
Colleges on Warner's "A 
Midsummer Night's Dream" 

In pursuit of a campaign to carry the 
appeal of its "A Midsummer Night's Dream" 
into strata which are not habitually repre- 
sented importantly in motion picture audi- 
ences, Dr. Richard Burton, educator, lec- 
turer and journalist of distinction, has been 
employed by Warner Brothers. 

In spreading the word of the coming of 
Shakespeare to the screen Dr. Burton is en- 
gaged variously in speech making before 
club and college audiences, and the radio, 
also in correspondence with educational 
groups and organizations. The cognoscenti, 
the literati and the illuminati are to be told. 

Long Career as Educator 

The career of Dr. Burton has taken him 
into a long array of diverse but related 
activities dealing with the public now sought 
to Shakespeare on the screen. 

He has been an instructor in literature, 
and Shakespeare, in the University of Min- 
nesota, the University of Chicago, Columbia 
University, Sarah Lawrence College and 
Rollins College in Florida, with which he at 
present is connected. He has been a journal- 
ist, for eight years literary editor, and edito- 
rial writer, for the Hartford Courant, manag- 
ing editor of the Churchman and a free lance 
correspondent from Europe for various 
American papers. He was for three years 
literary critic for the Lothrop Publishing 
Company of Boston, and has been literary 
advisor for Longmans, Green & Company of 
New York. For thirty years he lectured 
throughout the country. He was editorial 
advisor to The Book League of America 
and his special relation to the theatre is 
shown in the fact that he was earlier presi- 
dent of the Drama League of America and 
more recently, president of the New York 
branch of the Drama League. As a writer, 
his book titles run to over twenty volumes, 
three of them illustrating his flair for the 
theatre. "How to See a Play," "Bernard 
Shaw ; the Man and the Mask" and "The 
New American Drama." 

Meanwhile the Warner promotion of "A 
Midsummer Night's Dream" goes on apace 
in all sectors, and with Dr. Richard Burton 
taking the highroad and the high-brow, they 
point with pride to expressions from the fan 
magazine press, attuned to the movie mil- 
lions with the box office habit, quoting thus : 

"Robut. Earthy Riot" 

Delight Evans, editor of Screenland: 
"The most important preview in screen his- 
tory has just been held. . . . This occasion 
was a secret and exclusive preview of Max 
Reinhardt's screen production of 'A Mid- 
summer Night's Dream,' produced by War- 
ner Brothers — the same producers who gam- 
bled on talkies, and won. This time they are 
taking a greater gamble — on Art. I hope 
they win again; and I think they will, be- 
cause, thanks to their acumen in lavish cast- 
ing, io Reinhardt's supervision, and to one 




Plioto by Pirie MacDonald 

DR. RICHARD BURTON 



Will Shakespeare, they have not only at- 
tained Art, but They Got Entertainment ! 

"To say I was thrilled with 'A Midsum- 
mer Night's Dream' is the height of under- 
statement. It is an incredible, eery adven- 
ture m pure fantasy : a dream of dazzling 
beauty, a rowdy circus, an enchanting spec- 
tacle, a robust, earthy riot." 

Lawrence Reid, editor of Motion Pic- 
ture Magazine: ". . . and we're warning 
you; it's something new in screen thrills 
Never before has there been a picture like 
it. Because never before has anyone dared 
to present Shakespeare on the screen and do 
him justice in the presentation. 

". . . Fantasy has never succeeded very 
well on the screen before this. . . . But if 
any picture ever deserved success, 'A Mid- 
summer Night's Dream' is it. Here is a pic- 
ture that transports you into a world you 
have never seen before. . . . Here is great 
beauty, born in the mind of a man who died 
centuries ago, developed into something that 
all men might see and hear and feel." 

The Broadway opening of the picture is a 
month away, and its general release after a 
career at roadshow prices is at least a year 
away. The picture is being exploited from 
the top downward toward the masses. 



Australian Salesmen Meet 

Paramount's Australian sales force met in 
Melbourne Tuesday for a three day annual 
sales convention, under the supervision of 
E. Kennebeck, managing director. 



Joe Toplitzlcy Dies 

Joe Toplitzky, 47, Los Angeles theatre 
realty operator, died at his home in Los 
Angeles. 



While the Voluntary Industry Committee 
formed last June by former Code Authority 
members has been unable to determine a 
legal basis for a voluntary code to govern 
trade relations in the motion picture indus- 
try and vacations have prolonged the in- 
activity, the Council on Trade Agreements 
announced in New York this week that the 
industry is one of 49 "engaged in drafting 
voluntary agreements." 

"Very Difficult," Says Rubin 

J. Robert Rubin, vice-president of MGM, 
who heads the committee, said this week it 
would be "very diiificult" to draft a code to cir- 
cumvent legal inhibitions including court de- 
cisions relating to arbitration and clearance and 
zoning. 

"The Sherman anti-trust act presents a very 
difficult obstacle to the drafting of any volun- 
tary program," he said. "Any plan that has 
been discussed has come up against the element 
of combination." 

Mr. Rubin pointed out that while any 
code agreement would be subject to sanc- 
tion of the Federal Trade Commission and 
enforcement by it, the Commission could 
not under any circumstances approve a 
code not in conformance with the laws. 

Exhibitor opinion is sharply divided, while 
distributors see many legal liabilities and few, 
if any, benefits. 

Sentiment in industries generally favors trade 
agreements, but there is a disposition on the 
part of inner-industry factors to shirk respon- 
sibility for initiating the necessary moves, said 
J. Noble Braden, secretary of the Council on 
Trade Agreements, which was established fol- 
lowing the demise of the NRA by the Trade 
Association Executives in New York City and 
the American Arbitration Association. Where 
plans have been started, support of voluntary 
codes has been slow because of a tendency 
among group interests to defer action pending- 
adoption of the proposed code by competitive 
groups, explained Mr. Braden 

Following the voidance of the NRA, the 
Council on Trade Agreements drafted a, tenta- 
tive model agreement for self-government of 
industry and outlined the procedure under which 
it could be applied to individual industries. This 
proposal was considered by the Voluntary In- 
dustry Committee. 

The Voluntary Industry Committee also has 
before it "an outline of a plan for voluntary 
arbitration in the motion picture industry," pro- 
posed by Tyree Dillard, Jr., general counsel of 
the old Code Authority and counsel to the pres- 
ent committee, providing for the creation of 
an "American Motion Picture Institute" as the 
central agency for a system of national and 
local boards to adjudicate trade practice and 
labor disputes. 



Tapiinger Opens Own Office 

Robert S. Tapiinger, for seven years as- 
sociated with the Columbia Broadcasting 
System, has announced the opening of his 
own organization for publicity and radio 
relations at 485 Madison Avenue, N. Y. 



Chaplin's Film Completed 

Charlie Chaplin studios have announced 
that the scoring of the forthcoming Chaplin 
production, "Modern Times," has been com- 
pleted. The picture is scheduled for a world 
premiere at the New York theatre on Oc- 
tober 11. "Modern Times" will be released 
through United Artists. 





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September 7, 1935 



MOTION PICTURE HERALD 



41 



Resume Discussion 
On2,000-FootReel 



PROFIT SHARING PLAN 
NETS MANAGERS $25,000 



Meetings were to have been resumed 
Thursday in New York by the committee 
of major company managers of exchange 
operations appointed to survey problems and 
advantages involved in the proposed adop- 
tion by the industry of a standard 2,000- 
foot reel. The committee has been gather- 
ing information on exchange equipment re- 
quired to make the change to 2,000-foot 
reels, its costs and advantages to distribution. 

Gordon S. Mitchell, manager of the re- 
search division of the Academy of Motion 
Picture Arts & Sciences, sponsor of the 
change, will arrive in New York on Satur- 
day to address a meeting of the committee 
and to supply additional information. 

The operators' union of Boston is stand- 
ing firm on its opposition to 2,000-foot reels, 
as proposed by the Academy of Motion Pic- 
ture Arts and Sciences. James Burke, busi- 
ness manager of the union, said a notice had 
been posted on the bulletin board that states 
that anv member caught using more than a 
1,000-foot reel will be fined $50. 

A number of Boston's larger theatres, 
however, are splicing and using 2,000-foot 
reels. There is also talk of orders for equip- 
ment to fit the longer reels. 

Sunday Shows Condemned 
In Sermon by Dr. Warren 

Dr. Paul C. Warren, associate pastor of 
the West End Presbyterian Church, Am- 
sterdam avenue and 105th street. New York, 
in a sermon last week condemned the legal- 
izing of Sunday theatrical performances. 
"The latest step in the commercialization 
of Sunday," he said, "namely, the legalizing 
of Sunday performances in the legitimate 
theatre, demonstrates again that once the 
process of making Sunday like any other 
day of the week begins it is very difficult 
to stop it." 

"The fact is," he said, "the healing hand 
of Sunday was never more needed than in 
this day of mechanical invention, which, 
while releasing man from a certain amount 
of physical fatigue, increases the stress at 
the center of his mental and spiritual life. 
The burden of our life today is on nerves, 
not muscles. And so it is more evident 
than ever that the law of rest cannot in the 
long run be disobeyed with impunity." 



Paramount Acquires Shorts 

Paramount has acquired the short sub- 
ject "Spring Night," produced by Tatiana 
Tuttle and has taken an option on six other 
subjects in a series. Lou Diamond closed 
the deal and announced at the same time 
that he had bought another, "Game Trails," 
both to be released in the Paramount Vari- 
eties series. "Game Trails" was produced 
by Jerry Fairbanks and Robert Carlisle. 



Bowsher Is Ohio Censor Head 

E. L. Bowsher, Ashland, Ohio, superinten- 
dent of schools, was appointed by Governor 
Davey as State director of education. Mr. 
Bowsher automatically becomes head of the 
State censor board, succeeding Dr. Beverly 
O. Skinner, whose term expired July 14. 



Famous Players-Canadian Will 
Continue System, Nathanson 
Tells Convention at Toronto 

Announcement of bonus checks totaling 
more than $25,000, constituting tangible 
evidence of the success of the organization's 
unique sharing plan for managers, proved 
the high spot of the three-day convention 
staged in Toronto for eastern division man- 
agers of Famous Players-Canadian Cor- 
poration. 

President N. L. Nathanson, who rushed 
back from Europe to arrive for the closing 
day's sessions, announced continuation of 
the profit-sharing arrangement for another 
year and declared his personal satisfaction 
with the results. 

The Canadian system, as explained at 
the convention, differs radically from most 
similar plans. Tested for more than a full 
season, the first year ending July 3 1 , last, 
the method has two outstanding features. 
Based neither on the net earnings of the 
Individual houses nor on profits but on 
proportionate grosses, the manager of a 
small house has just as good a chance to 
participate heavily in the managerial 
melon as the executive in the circuit's ace 
theatre. In fact, the results announced at 
the meeting revealed managers of several 
of the smaller theatres in the top ranking 
group. 

The managers' bonuses are figured on a 
percentage basis. At the season's start a 
figure is set for each house on the basis of 
the preceding twelve months' operation. 
That figure is determined by calculating 
what proportion the managerial salary bears 
to the gross total or admissions for the pro- 
duction, as his dividend for showmanship. 
The manager receives a bonus representing 
the same percentage of the increase in total 
admissions during the subsequent twelve 
month period. 

Personnel Turnover Reduced 

Both Mr. Nathanson and J. J. Fitzgib- 
bons, director of theatre operations, spoke 
enthusiastically of the practical value of the 
plan, one effect of which has been to reduce 
the turnover in executive personnel. Sev- 
eral managerial changes had been made, it 
was revealed, on the basis of the results 
shown by the bonus system during its first 
year of trial, these proving advantageous 
both to the managers concerned and to the 
company. 

The profit sharing plan supplements a 
group insurance arrangement for the cir- 
cuit's 200 managers, inaugurated by Mr. 
Nathanson some years ago and still in force, 
under which each manager receives a policy 
for $5,000 on which the company pays the 
premiums. 

With the introduction of the profit shar- 
ing plan, and as a fuither aid to the man- 
agers, Famous Players abandoned the 
budget control system, particularly with re- 
spect to advertising expenditures, this being 



left to the discretion of the individual man- 
ager. As a check on unreasonable increases, 
however, at the end of each month the man- 
agers receive a statement showing how they 
stand in the matter of controllable expendi- 
tures, as well as the fluctuation in the gross. 

Basic Salaries Not Changed 

An important consideration in the bonus 
plan is that this extra remuneration is over 
and above normal salaries in each case and 
that it does not alter the basic salaries. 

An interesting feature of the convention 
was that the fifth anniversary of Mr. Fitz- 
gibbons' connection with the Canadian com- 
pany coincided with the convention festivi- 
ties and was made the occasion of special 
congratulations. Among the speakers were 
Clarence Robson, eastern division super- 
visor; T. J. Bragg, secretary-treasurer; 
R. W. Bolstad, comptroller, and James 
Nairn, publicity director. 

Among the invited guests were Jules Levy 
of RKO Radio Pictures and Eddie Grain- 
ger, Fox Films. Film and theatremen from 
Toronto and other Dominion cities included 
Jack Hunter, Morris Milligan, Jim O'Logh- 
lin, W. J. Bailey, Claire Hayne, Sam Brent, 
Haskell Masters, Mike Wilkes, Sam Glaser, 
Louis Rosenfield, Dave Coplan, Oscar Han- 
son, A. Perry, Henry Nathanson, Walter 
Hayner, Dewey Bloom, Archie Lourie, Leo 
Devanney, Frank Myers, B. E. Norrish and 
Frank O. Byrne. A list of Famous Players- 
Canadian theatre associates, district man- 
agers and theatre managers at the conven- 
tion, appears in the managers' Round Table 
department of this issue. 

Famous-Players Canadian managers east 
of Calgary will meet in Winnipeg for a 
regional session September 16, and on Sep- 
tember 19 managers in the Alberta sector 
will met in Calgary, this to be followed by 
a session in Vancouver for the coast man- 
agers. Mr. Nathanson, Mr. Fitzgibbons and 
Mr. Bolstad will be the principal speakers. 



E. J. Sparks Adds 
83 rd to Circuit 

E. J. Sparks has added the Hollywood 
Theatre, Hollywood, Cal., to the circuit, 
making 83 houses in all. The house will 
be rebuilt and is expected to be ready for 
opening in the fall. The Del Rey theatre 
will be reopened in October. 



Beckhard Signed by Republic 

Arthur J. Beckhard, producer, writer and 
director, has been signed for Republic Pic- 
tures by Nat Levine. He will act as produc- 
tion assistant at the Mascot studios, and 
later will be given an associate producership. 
Beckhard has worked at MGM on "West 
Point of the Air," and at Fox on "Curly 
Top," as a writer. 



Loew's Declares 50c Dividend 

Directors of Loew's, Inc., on Tuesday de- 
clared a regular quarterly dividend of 50 
cents on 1,490,095 shares of common stock 
payable September 30 to stockholders of 
record September 17th. 






m 



■ 




44 



MOTION PICTURE HERALD 



September 7, 1935 



SHOWMEN'S REVIEWS 



This department deals with new product 
from the point of view of the exhibitor 
who is to purvey it to his own public 



Broadway Melody of 1936 

(MGM) 
Musical Comedy 

Every.thing is new but the title and that has 
a convincing timely topical date. Lest there be 
any doubt there isn't the slightest vestige of this 
production being in any way a sequel to its 
illustrious predecessor. Everything is brand 
new, different and uniquely novel. There are a 
different story, new and different people, dif- 
ferent, and more glamorous and beautiful pro- 
duction backgrounds, different but just as 
catchy music and something ultra modern in 
the line of spectacular ensemble dance routines. 

"Broadway Melody of 1936" is a musical 
comedy romance ; brimful of smart and clever 
comedy, alive with tuneful and sparkling fresh 
music; carrying a motivating romantic angle 
that, paradoxically in a musical comedy, is 
vibrant with human heart interest. It deals with 
Broadway folk — a stage producer and his 
amorously inclined "angel" who has ambitions 
to something more than a shimmering head- 
liner ; a wise cracking keyhole columnist and 
his dumb stooge and a "morning glory" girl, 
Eleanor Powell, sensational in her own right 
as a marvelous dancer, accomplished vocalist 
and straight romantic artiste. 

The film's locale is the heart of Broadway : 
the producer's office, a hotel, a newspaper 
office and a theatre. The atmosphere is that 
which the public loves to associate with the 
settings. It's a comedy of stage and newspaper 
folk and all the fun, excitement and color, plus 
just a little gag dramatic contrast that goes into 
the popular conception of this kind of entertain- 
ment. 

For story purposes, the yarn brings Irene 
from Albany to meet her old schoolday sweet- 
heart, Bert Keeler, now a successful producer, 
with the hope that he will give her a spot in 
his new show. Bob Gordon is having a feud 
with gossip columnist Keeler, the main action 
of which is a series of blackouts after Gordon 
hits Keeler. So played that any one can see that 
Gordon loves Irene to the extent that he doesn't 
want her disillusioned by Broadway, he gets 
her to agree to go home. But in the meantime, 
Keeler's stooge, Snoop, has heard Irene mimic- 
ing with remarkable expertness Katherine Hep- 
burn's lines in "Morning Glory." 

Meanwhile Gordon is having trouble with his 
angel, Lillian, and more with his search to find 
a "name" leading lady for his show. To add to 
his discomfort, Keeler and his stooge create a 
nonexistent exotic French actress and by quips 
in his column gets Keeler in a welter of anxiety 
to meet the great lady. Through connivance 
with secretary Kitty, they have Irene under 
cover with Snoop acting as her French accented 
feminine secretary. Finally there is a beauti- 
fully presented dress rehearsal of Gordon's show 
in whicii, during the last hectic moment, the 
French sensation is revealed as Irene. 

There is plenty of entertainment and show- 
manship in the story itself. But there is more 
in its people and the production values. Jack- 
Benny and his entertainment is showmanship 
that is toDped only by the featured debut of 
Eleanor Powell. Seen previously in a bit in the 
last George Wiiite "Scandals," her dancing and 
singing here is a value justifying no end of 
enthusiastic selling. The comedy that centers 



about this trio is grandly accentuated by the 
contributions of Una Merkel, Sid Silvers and 
June Knight with additional features credited 
to the expert snorer, Robert Wildhack. The 
entire personnel is an array of accomplished 
talent. 

As this is different from the first "Broadway 
Melody," it is also different from any other 
song, dance, specialty, musical comedy spectacle. 
It is not the formula concoction of songs and 
line numbers. A fast, snappy, zippy comedy of 
love, life and laughter; of fun and frolic, it 
may well be happy news for any kind of show- 
man of any kind of audience. — McCarthy, 
Hollywood. 

Produced and distributed by Metro-Goldwyn-Mayer. 
Produced by John W. Considine, Jr. Directed by Roy 
Del Ruth. Screen play by Jack McGowan and Sid 
i^ilvers. Based on an original story by Moss Hart. 
Additional dialogue by Harry Conn. Music by Nacio 
Herb Brown. Lyrics by Arthur Freed. Musical direc- 
tion by Alfred Newman. Orchestrations by Edward B. 
Powell. Dance numbers created and staged by Dave 
Gould. "Lucky Star" ballet staged by Albertina 
Rasch. Musical arrangements by Roger Edens. Re- 
cording director, Douglas Shearer. Art director, Cedric 
Gibbons. Associates, Merrill Pye and Edwin B. Wil- 
lis. Gowns by Adrian. Photographed by Charles 
Rosher. Film editor, Blanche Sewell. Running time, 
when seen in Hollywood, 90 minutes. Release date, 
September 20, 1935. General audience classification. 
CAST 

Bert Keeler Jack Benny 

Bob Gordon Robert Taylor 

Irene Eleanor Powell 

Kitty Corbett Una Merkel 

Lillian June Knight 

Snoop Sid Silvers 

Sally Vilma Ebsen 

Ted Buddy Ebsen 

Basil Nick Long, Jr. 

The snorer Robert Wildhack 

Singers Frances Langford and Harry Stockwell 



Going Highbrow 

(Warner) 
Comedy 

Replete with unusual situations, gravitated by 
the amusing sequence of events and cast with 
the full appreciation of comedy this picture 
should appeal to those audiences who like their 
comedy straight. In essence the picture relates 
the age old theme of the small town couple 
finding themselves at middle age with more 
money than they know what to do with, trying 
to break into New York society and willing to 
pay and pay to achieve their goal. 

In the cast are Guy Kibbee, Zasu Pitts, Ed- 
ward Everett Horton, Ross Alexander and 
June Martel. These names plus the comedy 
they represent, individually and collectively are 
good merchandizing assets that should present 
the exhibitor with sound exploitation material. 

Returning from a vacation to Europe, Mat' 
Upshaw (Guy Kibbee), Kansas farmer and his 
wife (Zasu Pitts) are approached by Augie 
Witherspoon (Edward Everett Horton), mem- 
ber of a socially prominent but financially deca- 
dent family. While trying to interest Mrs. 
Upshaw in some of the family paintings Augie 
hits uiKin the plan to introduce the Upshaws 
into society for a consideration. Mrs. Upshaw 
is more than willing and Matt, who grants her 
every wish, acquiesces. It's Angle's idea that 
the quickest way to facilitate the Upshaws' 
entry into society is to present their daughter as 
one of the season's debutantes. Not having a 
daughter, Matt finds one, Millicent (June Mar- 
tel), a waitress in a lunch counter, buys a 



house on Long Island and prepares Millicent 
for her coming out party. 

The scion of the socially prominent Marsh 
family, Harley (Ross Alexander) falls in love 
with Millicent and Augie, who has visions of 
wealth thereby, is highly elated at his success. 
But Millicent, unknown to them, is already 
married to Sam Long (Gordon Wescott), a 
former partner of her vaudeville days. Realiz- 
ing that she loves Harley, Millicent avoids him. 
Believing Millicent avoids him because she 
thinks he wants to marry her for the Upshaw 
money, Alexander plans to go away and forget 
her. 

This is contrary to Augie's scheme and he, 
to stimulate interest in the lagging romance, 
hires a professional actor to make love to Milli- 
cent, with the hope that resultant jealousy on 
Harley's part will quicken his desire to marry 
her immediately. The actor turns out to be 
Sam Long, Millicent's husband, which compli- 
cates matters, and Millicent, to avoid Long, 
runs away. Long tries blackmail and the Up- 
shaws, Augie and Harley, who have taken a 
great liking for the girl, plan to buy Long off 
as the only means of obtaining his promise to 
divorce Millicent. 

Augie, in an amusing restaurant scene, steals 
a letter from Long, proving that he previously 
was married to another and that Millicent is 
consequently free of any marriage tie to Long. 
Harley finds Millicent at her old job at the 
lunch counter, and with the aid of Augie and 
Matt, affairs are straightened out. 

There is no reason why the whole family 
wouldn't enjoy the picture. — Mooney, New 
York. 

Produced and distributed by Warner Bros. Director, 
Robert Florey. Screen play by Edward Kaufman and 
Sy Bartlett. Based on the story "Social Pirates" by 
Ralph Spence. Additional dialogue by Ben Markson. 
Photography by William Rees. Film editor, Harold 
McLernon. Art director, Esdras Hartley. Music and 
lyrics by Louis Alter and John Scholl. P. C. A. Cei - 
tificate No. 856. Running time, 67 minutes. Release 
date, July 6, 1935. 

CAST 

Matt Upshaw Guy Kibbee 

Mrs. Upshaw Zasu Pitts 

Augie Edward Everett Horton 

Harley Marsh Ross Alexander 

Millicent June Martel 

Sam Long Gordon Westcott 

Annie Judy Canova 



Public Opinion 

( Invincible ) 
Drama 

Narrating the theme of the woman in public 
life, married to a non-professional, her unwit- 
ting involved relationship with another man, 
the jealousy of her husband, the breaking up of 
the home, the gradual degeneration of the 
woman and her regeneration when, returning 
home to her son's sick bed, she succeeds in 
saving his life, the reconciliation of husband 
and wife, this picture moves slowly and pon- 
derously, restricting its appeal almost entirely 
to women patrons and their resultant sympa- 
thetic attitude for the oppressed wife. 

The selling values of the picture are limited 
and in this respect a clear indication of what 
the title implies plus the natural love of a 
mother for her child would appear to be its 
principal selling factors. The cast contains no 
names of outstanding marquee value but in- 
cludes some well known players in Lois Wilson, 



September 7, 1935 



MOTION PICTURE HERALD 



45 



Crane Wilbur, Shirley Grey and Luis Alberni. 

Mona Trevor, operatic star, completing her 
season's engagement, plans a long vacation with 
her husband, Paul Arnold, famous bacteriolo- 
gist. Arnold, calling for Mona in her dressing 
room after the closing performance, finds Carlos 
Duran, tenor of the opera company, making 
love to Mona. Mona quiets Arnold's fears, ex- 
plaining that Duran had been forcing his atten- 
tions on her. Mona later invites a group of 
friends to her house to discuss plans for next 
season and Arnold, bored, goes out for a walk. 
When he returns he finds Duran embracing 
Mona. Arnold orders his wife to leave. 

In a court battle over the custody of their 
son. Tommy, the judge rules Mona unfit and 
awards the custody of the child to Arnold. 
Mona goes to Milan to fill an engagement and 
Duran follows her there. The news leaks 
through to Arnold. Mona, undesirous of Du- 
ran's company, tries to drown her sorrow, caus- 
ing the loss of her singing voice and dismissal 
from the opera. Her money gone, Mona does 
menial work and pays for her passage back to 
America, where she goes to the home of her 
father and twin sister. 

While there Mona learns that Tommy, acci- 
dentally invading his father's laboratory, has 
contracted infantile paralysis germs. Posing as 
her twin sister Anne, Mona visits Arnold's home 
and succeeds in entering Tommy's sick room, 
unknown to Arnold and contrary to the doctor's 
orders. Tommy, on the verge of death, recog- 
nizes his mother and falls into a natural sleep, 
breaking the fever. The doctor, who has en- 
tered the room accompanied by Arnold, pro- 
nounces Tommy out of danger. Later Arnold, 
penetrating Mona's disguise, asks her forgive- 
ness. 

While the theme is largely adult in nature, 
the sickroom sequence may have general appeal. 
— MooNEY, New York. 

Distributed by Chesterfield. Produced by Maury M. 
Cohen for Invincible. Directed by Fiank R. Strayer. 
Assistant director, Melville Shyer. Photography by 
M. A. Andersen. Recording engineer, L. E. Clark. 
Art director, Edward C. Jewell. Musical director. Lee 
Zahler. Film editor, Roland Reed. Supervised by Lon 
Young. Running time, 66 minutes. Release date, 
March 15, 1935. Adult audience classification. 

CAST 

Mona Trevor 1 Lois Wilson 

Anne Trevor ) 

Paul Arnold Crane Wilbur 

Joan Nash Shirley Grey 

Caparini Luis Alberni 

Enrico Martinelli Andres de Segurola 

Carlos Duran Paul Ellis 

Tommy Ronnie Cosbey 

Mrs. Buttons Florence Roberts 

Martha Gertrude Sutton 

Mr. Trevor Erville Alderson 

Paul's Attorney Edward Keane 

Colored Maid Mildred Cover 

The Judge Edward Le Saint 

Dr. Rand Richard Carhsle 

Mona's Attorney Robert Frazer 

The Postman Lew Kelly 

Mona's Maid Betty Mack 



Dinky 



(Warner) 
Comedy Drama 

The human interest for adults which attaches 
to the problems and complexities in the life of 
a small boy should make for general audience 
interest and entertainrtient in this picture. At 
the same time, the fact that the production 
largely concerns itself with those child problems 
and with children, opens the way for the ex- 
hibitor to make a real effort to sell the juvenile 
element of his patronage. The picture is actually 
material for the entire family, with something 
to interest adults but with greater concentration 
on the children. 

Against a combined — and contrasted — back- 
ground of swank boys' military academy and 
orphanage for both boys and girls, the story 
recounts the life of a boy, at home at the 
Academy, yet with a feeling of friendship for 
the youngsters across the fence who have no 
parents ; his loyalty to his mother when she is 
sent to jail for something she had not done; 
his efifort to keep from her his knowledge of the 
truth of her "stay in Chicago," and his return 
to the Academy and vindication of his mother's 



innocence in his own way. A lively boys' foot- 
ball game features the conclusion. 

Romance has been relegated to an insignifi- 
cant place, there being only the merest sugges- 
tion of it in the attachment that develops be- 
tween the boy's mother and her attorney, who 
makes drastic efi:orts to have her released. 
There is also the entertaining childhood attach- 
ment between the boy and a pretty girl at the 
orphanage. In the lead is Jackie Cooper, popular 
youngster, supported chiefly by Mary Astor as 
his mother, Roger Pryor as the attorney, Henry 
Armetta for comedy, and Betty Jean Haney as 
the little girl at the orphanage. They are all 
capable. 

The selling is likely to prove most produc- 
tive of results with a concentration on the story 
aspects and the appearance of Jackie Cooper. 
Attracting the children should present no dif- 
ficulties when the title, which is the boy's nick- 
name, is tied in with the story's background and 
the football game. For adults the mother-son 
problem should open the way for selling to 
parents in particular. It has its tear-provoking 
moments. 

Cooper, a cadet at the military school, is 
friendly with the next-door orphans, although 
he is criticized for it by another cadet, a young" 
snob. When Miss Astor, who works for a 
brokerage house, is arrested and jailed for two 
years for the swindling of her employer, who 
has escaped the country, Jackie is not told, and 
believes his mother has gone to Chicago on 
business. 

Eventually, through the activity of the snob- 
bish classmate the truth is known and after 
being shunned by a few, led by the one boy, 
Jackie runs away. Then, at his pleading, he 
goes to the orphanage to live, using Academy 
stationery, with the cooperation of the command- 
ant, so that his mother will not know that he 
understands the truth, and that he has left the 
Academy. Named captain of the orphanage 
football team, and with suits supplied by the 
kindly junkman, Armetta, the orphanage team 
plays the big game with the Academy. Jackie, 
after Pryor's promise, had expected his mother, 
and plays badly when she does not appear. But 
at the last moment she arrives, and the boy, 
awakening, wins the game in the expected man- 
ner. Re-entering the Academy, he is promoted 
to sergeant, while the suggested Pryor-Miss 
Astor romance is understood completed. — 
Aaronson, New York. 

Produced and distributed by Warner Bros. Directed 
by D. Ross Lederman and Howard Bretherton. Screen 
play by Harry Sauber. Based on the story by John 
Fante, Frank Fenton and Samuel Gilson Brown. Pho- 
tography by Arthur Edeson. Film editor, Thomas 
Richards. Art director, John Hughes. P. C. A. Cer- 
tificate No. 757. Running time, 65 minutes. Release 
date. May 11, 1935. General audience classifications. 

CAST 

Dinky Jackie Cooper 

Mrs. Daniels Mary Astor 

Tom Marsden Roger Pryor 

The junkman Henry Armetta 

Mary Betty Jean Haney 

Mr. Barnes Henry O'Neill 

Cadet Lane Jimmy Butler 

Jojo George Ernest 

Sally Edith Fellows 

Sammy Sidney Miller 

Jackie Shaw Richard Quine 

Mike Frank Gernardi 

Gerald Standish Clay Clement 

Mrs. Shaw Florence Fair 

Superintendent orphanage Joseph Crehan 

District attorney Addison Richards 

Truck driver James Burke 



singing, Joan Bennett, who plays the feminine 
lead, and the comedy element as characterized 
by the comedy names in the cast. Besides Mr. 
Crosby and Miss Bennett the cast includes 
Mary Boland, as the much married mother of 
Crosby, Lynn Overman as a, producer of plays, 
Thelma Todd as an actress, and Ernest Cos- 
sart as butler extraordinary. 

The story concerns the efforts of Miss Bo- 
land and her three sons, the three being of 
separate fathers, in an endeavor to replenish 
their now totally nil funds. To this end Crosby 
has written a song which he hopes to have pub- 
lished, but he is unsucessful in his efforts to 
see the song publisher. The brothers hit on the 
plan of bearding the publisher in his country 
home and there overcome his prejudices with 
the rendition of the song by Crosby. Planting 
himself in a tree, Crosby sings the song, un- 
ware that the publisher, sitting directly under 
the tree, is totally deaf. 

When a plane crashes into the tree and all 
but falls in the publisher's lap, while he bliss- 
fully reads the paper, the brothers realize the 
futility of their plan and Crosby, injured, is 
sent to the hospital to recover. While re- 
cuperating Crosby is visited by Miss Boland, 
who tells him of her efforts to obtain a promise 
of a large sum of money from the pilot. In a 
devious manner Crosby meets Joan Bennett and 
learns that she was piloting the plane. 

Crosby is pushed into writing a play. Ernest 
Cossart advises him to live the play, and Crosby, 
to gain personal experience, takes Thelma Todd, 
who has missed a boat, to a night club. 

Thinking that Crosby cares more for Thelma 
than he does for her, Joan runs away and 
Crosby realizing he loves Joan, follows. 
Eventually they meet and are reconciled. 

It is a general audience production. — Mooney, 
New York. 

Produced and distributed by Paramount. Directed 
by Frank Tuttle. Story by Max Lief, J. O. Lief. 
Screen play by George Marion, Jr. Photography by 
Karl Struss. P. C. A. Certificate No. 1,107. Running 
time, 61_ minutes. Release date, Sept. 13, 1935. Gen- 
eral audience classification. 

CAST 

Gilbert Gordon Bing Crosby 

Bobbie Lockwood Joan Bennett 

Mrs. J. S. K. Smythe Mary Boland 

Harry Khng Lynn Overman 

Lilly Bianca Thelma Todd 

Buster Da Costa James Blakeley 

Pooch Donahue Douglas Fowley 

Hemps 1 Ernest Cossart 

Alexander Myers Maurice Cass 

Author Charles L. Lane 

Jailer A. S. (Pop) Byron 

Prisoner John Gough 

Benny the Goof Charles E. Arnt 



Two For Tonight 

(Paramount) 
Comedy Romance 

Decidedly a Bing Crosby picture, with all 
the attributes of his previous productions and 
supported by a sellable array of comedy talent 
this picture suffers for lack of a good screen 
play, continuity and consistency of action. Ably 
directed and photographed with distinction, the 
picture allows Crosby ample opportunity to dis- 
play his singing talents. The songs, while not 
outstanding, are pleasing, and one, "I Wish I 
Were Aladdin," seems to be headed for mild 
public approval. 

The things to sell are Bing Crosby and his 



Pitcairn Island 

M-G-M 

Exciting Exploration Short 

When MGM's "Mutiny on the Bounty" ex- 
pedition set off into the remote Pacific its pur- 
pose was to film sequences for that romantic 
production. But casting the production net into 
those far seas the picture makers incidentally 
have landed a short picture extraordinary in 
"Pitcairn Island," which was the refuge of the 
mutineers and has been the home of their de- 
scendants ever since. It comes to the screen 
now as a dividend of production enterprise, 
bringing fascinating fact report on a spot which 
tradition and history have these many years 
conspired to weave into a seeming of fictional 
fancy. 

This short gets its placement in time and 
geography with a dash of the reconstruction of 
the days when the Bounty sailed the seas, and 
then the camera goes ashore among the Pitcairn 
islanders of today, exploring their land, reveal- 
ing their customs and manner of living. 

The history of the few white mutineers, and 
the natives who joined them, is traced in the 
picture, and particularly interesting are the 
scenes showing the care taken in developing the 
children, all affected by the intermarriage of 
families. Interest is accented at the end by the 
drama surrounding the saving of a baby's life 
by the timely arrival of a ship. Running time, 
10 minutes. 



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Reproduced ou these pages arei 
two advertisements on "RED 
SALUTE." One, (on the left) was 
written because we really feel 
that way about the picture and 
because a preview audience reg-^ 
istered a like enthusiasm. In it, we 
honestly attempt to transmit to 
the public some of the pleasure we 
experienced while screening it. 

The advertisement on the right 
makes no claims for the picture. 
It merely states that it is a romantic 
comedy and relies on the essential 
quality of the production itself to 
stimulate word-of-mouth selling. 

We feel, however, that you know 
your pubUc best and are, there- 
fore, putting the problem up to 
you. The question is: Does a great 
production need the support 
of superlatives in advertising 
or can it sustain itself at the 
box'Office on the basis of merit 
alone with the aid of simple 
announcement advertising? 

ONE HUNDRED 



\n9 



\ert>P°' 



\ ^^^^^^ 



^'^\ DOLLARS 



will be awarded to the exhibitor 
giving the soundest answer to 
this question! 

Your answer must be postmarked not later 
than October 1st, 1935. 



I 



Send your answers to the "Red 
Salute** Contest Editor. United 
Artists Corporation, 729 Seventh 
Avenue, New York, N. Y. 




answer are : 

JACK ALICOATE Film Daily 

MAURICE KANN . . . . Motion Picture Daily 

TERRY RAMSAYE . . . Motion Picture Herald 

EPES W. SARGENT Variety 



aJleleaseJ iLu UNITED ARTISTS 



48 



MOTION PICTURE HERALD 



September 7, 1935 



C-B SUPER CINEMAS 
TO GET HYAMS HOUSES 



And British Trade Wonders 
Why That Procedure Was 
Not Followed Half Year Ago 

by BRUCE ALLAN 

London Correspondent 

Announcement of the formation of Gau- 
raont-British Super Cinemas, Ltd., to ac- 
quire the three H & G (Hyams) London 
supers, the Trocadero, Troxy and Troc- 
ette, registers a new, though possibly not 
a final development in a conflict between the 
Kinematograph Renters' Society and the 
biggest British circuit, a conflict which, six 
months ago, was a major trade sensation. 

G-B at that time said it had acquired in- 
terests in H & G Kinemas, Ltd., and in 
Union Cinemas, Ltd., that A. W. Jarrett 
would be added to the boards of these com- 
panies and that he would book the theatres 
in conjunction with the G-B circuit. 

Comment on Deal Is Cautious 

The KRS advised its members to refuse 
bookings except through the original owners, 
and ultimately G-B announced it could not pro- 
ceed with the plan. 

Comment on the new deal in distribut- 
ing circles is cautious. There seems no rea- 
son to anticipate objection from the KRS 
to a transaction which meets its demands 
for a "substantial financial interest" by an 
assertion of ownership. To many the sur- 
prising thing will be that G-B did not pre- 
sent the original deal in a form of such un- 
exceptionable legality. There is little doubt 
that it over-estimated its strength on that 
occasion. 

Under the new arrangement definite owner- 
ship of the three H & G theatres is established 
in the G-B subsidiary, Gaumont-British Super 
Cinemas, Ltd. ; of this the directors are Mark 
Ostrer, A. W. Jarrett, Maurice Ostrer, Phil 
Hyams, Sid Hyams and A. J. Gale — a 50-50 
representation of G-B and H & G interests. 
The capital is £400,000 ($2,000,000), but £700,- 
000 is said to be involved in the deal, and there 
is a general expectation that the Edmonton and 
West Norwood houses of H & G later will be 
transferred. The seating capacities are : Troca- 
dero, 3,500; Tro.xy, 3,500; Troc-ette, 2,500; 
Edmonton, 3,600, and West Norwood, 2,100. 

Union Cinemas, Ltd., which played an im- 
portant part in the original controversy, is also 
in the news this week, having absorbed 30 new 
theatres, including the nine controlled by W. 
Southan Morris, who now becomes general 
manager of Union, three halls of Dan Benja- 
min and a number of independent properties, 
some of them big seaters, both active and in 
erection. There is an expectation of further ad- 
ditions and Union, already 80 strong, looks like 
reaching the hundred during the year. Its ex- 
pansion program involves something like 
£1,000,000. 

V 

Producers Discuss Films Act 

A meeting of British producers, to discuss the 
situation created by the approaching expiration 
(1938) of the Cinematograph Films Act, was 
held at the instance of the Federation of British 
Industries. The meeting is known to have con- 



sidered the possibility of amendments. 

General expectation is that the FBI Film 
Group, expressing the view of all classes of 
British producers, will press for continuation of 
the Act with the Quota stipulation stabilized 
at 20 per cent but strengthened by a minimum 
cost clause. Simon Rowson probably fore- 
shadowed official policy in a recent paper, in 
which he put the minimum at £10,000. 

The uncertain factor is the attitude of the 
Cinematograph Exhibitors' Association. At the 
moment, CEA policy is definitely hostile to ex- 
tension or even maintenance of the quota. A 
demand for a reduction of the 20 per cent to 
half that figure has been put forward, and ex- 
hibitors' meetings are loud with complaints 
of the inadequate quality of many registered 
British films. 

V 

C. M. Woolf Plan Grows 

Following on the announcement of C. M. 
Woolf's appointment as managing director of 
British & Dominions, Herbert Wilcox Produc- 
tions, Ltd., the independent unit formed by the 
director of productions of B & D., broke the 
news that Mr. Woolf would be its chairman and 
that distribution of the H. W. product would be 
through General Film Distributors. 

Mr. Woolf already had announced distribu- 
tion contracts for Capitol Productions and for 
City Films, among others, and there is a gen- 
eral belief, which appears to be well founded, 
that he ultimately may handle the British Na- 
tional release. In some circles he is also ex- 
pected to make an announcement soon about 
American product for release in the United 
Kingdom. Even without this, GFD would have 
a strong hand. The first year's schedule of Her- 
bert Wilcox Productions is based on an ex- 
penditure of £750,000; its highspot appears to 
be the Technicolor version of "Blue Lagoon." 
The possibility of a Bing Crosby feature, the 
engagement of Jack Buchanan and the re-estab- 
lishment of the Wilcox- Woolf association with 
Tom Wall and Ralph Lynn were other features. 

Capitol Film Productions, Inc., with a capi- 
talization of £150,000 as successor to the old 
Capitol company, has Major H. A. Proctor, 
M.P., as chairman ; Max Schach, managing 
director. Directors of production are Louis A. 
Neel, John Hopkins and G. H. Bultimore. 
The first year's budget is £600,000. The first 
picture is to be "The Nuptials of Corbal," with 
Nils Asther and Aubrey Smith starred and a 
feminine lead from Hollywood. Second will be 
"When Knights Were Bold," with Jack 
Buchanan and Fay Wray, followed by "I 
Pagliacci" with Richard Tauber, "His Majesty's 
Pajamas" with Gene Mar key, two starring 
Ann Harding, the first being "The Lady with 
the Camelias," modernized ; Dita Parlo in 
"Madamoiselle Docteur," Elissa Landi in 
"Koenigsmark," and a Jack Buchanan-Anna 
Neagle production. 

This week Mrs. Leila Stewart, publicity 
manager of Gaumont-British Distributors, took 
up a similar position in the G. M. Woolf or- 
ganization ; Alec Braid succeeding her at G-B. 
V 

ABP's 10 Per Cent Dividend 

A 10 per cent dividend for the year has been 
declared by Associated British Pictures, Ltd., 
the John Maxwell company controlling British 
International Pictures, Ltd., Associated British 
Cinemas, Ltd., Wardour Films, Ltd., and Pathe 
Pictures, Ltd. The 6 per cent final dividend 
declared last week follows a 4 per cent interim. 

ABP showed a trading prolit of £656,725 in 
the year ended March 31, with a net, after de- 
duction of debentures, loan and mortgage inter- 
est and income tax of £373,753. With the addi- 



tion of £149,699 undistributed profits of sub- 
sidiaries brought in under the recent consoli- 
dation plan, the amount available for distribu- 
tion was £560,238. 

ABP's total capital is now £3,550,000 in 1,550- 
000 £1 ordinaries and 2,000,000 six per cent £1 
preference ; of the latter 600,000 have been 
issued since the close of that financial year. 

The theatres under ABP control now number 
225, the second largest British circuit. Its in- 
vestment in land, buildings, plant, and so on, 
including the Elstree studios, is valued at 
£5,870,652 in the balance sheet ; productions in 
hand or completed are listed at £551,128. 
V 

Trans Lux In U K 

Formal registration of Trans-Lux, Ltd., re- 
veals that the directorate is composed of Will 
Evans, the old G-B theatre chief, as chairman, 
with Peter Aitken (a son of Lord Beaverbrook) 
and Norman Holden (a son of Sir Edward 
Holden, of the Midland Bank, Ltd.). 

V 

Opinion in British trade circles is generally 
favorable to standardization of a larger reel, on 
the lines indicated in the recommendations of 
the SMPE, but there is a tendency to think a 
2,000-foot reel too large. A number of those 
practically engaged in dispatch and laboratory 
departments would have preferred standardi- 
zation on the basis of 1,500 to 1,700 feet. 

Expert opinion gathered by the Kinemato- 
graph Weekly and published in that paper, while 
indicating the foregoing as a majority opinion, 
makes it plain that the British trade will gen- 
erally welcome the change in principle as one 
leading to economy both in labor and in money. 

The British Guild of Projectionists, which 
officially recommended a 1 , 700-foot stand- 
ard to the SMPE, goes on record in favor 
of the double reel on the grounds that it 
will "materially reduce mutilation, facilitate 
handling on change days and make for bet- 
ter presentation." 

H. Deeley of Gaumont British suggests that 
there is a greater risk of fire with 2,000-foot 
reel in standard spool box and also that the be- 
ginning strain may cause more breakage. He 
would prefer a 1,500- to 1,700-foot reel. 

A. Bolton of Radio Pictures, also preferring 
this footage, sees a considerable outlay neces- 
sary due to the proposal that films should be 
delivered by the laboratories in 1,000-foot reels, 
which would entail scrapping of the tins. 

Wardour Films' technical department, which 
has been working with a 1,500 to 1,600 reel for 
over a year, thinks the 2,000-foot reel will in- 
volve an unnecessary expense in the scrapping 
of tins and transit cases, and also cause compli- 
cations with regard to winders and storage. 

The possibility of having to reconstruct 
vaults is also seen as a serious difficulty by T. 
Young, dispatch manager of Pathe's. 

G. Touze, of the Pathe laboratory department, 
sees a printing difficulty due to the necessity of 
cutting the ends of 1,000-foot reels of stock to 
prevent scratches in the middle of a 2,000-foot 
reel. He thinks stock makers should supply in 
2,000-foot reels to make the new reform fully 
satisfactory. 



M-G-M Opens Ad Drive 
In 37 Publications 

MGM has started the new season with a 
rush of advertising on "Anna Karenina" 
that includes full pages in 37 national publi- 
cations having a combined circulation of 34,- 
000,000 and an estimated reader coverage of 
100,000,000. Howard Dietz, director of ad- 
vertising and publicity said the company ex- 
pects to spend $2,500,000 on advertising dur- 
ing the year. 

"Anna Karenina" is Greta Garbo's twen- 
tieth picture for MGM and marks the com- 
pletion of her 10th year with the company. 



the world premiere of the most eagerly awaited film success of the new season will take 
place at the Rivoli Theatre, N.Y. It is a love story so heart-stirring in its emotional power, 
so enchanting in its elusive beauty that it seems destined to win screen immortality 
as one of the ten best pictures of the year! Samuel Goldwyn's finest achievement . . . 



FREDRIC MARCH 
MERLE OBERON 
HERBERT MARSHALL 




1//L 



TIIHIIIIE 




From the play by Guy Bolton Directed by SIDNEY FRANKLIN creator of "Smilin' Thru" and "The Barretts of Wimpole Street" 



Released thru UNITED ARTISTS 



50 



MOTION PICTURE HERALD 



September 7, 1935 



THE CUTTING ROOM 



Advance outlines of productions nearing 
connpletion as seen by Gus McCarthy of 
Motion Picture Herald's Hollywood Bureau 



Broadway Hostess 
(Warner) 

Comedy romance drama, featuring- music and 
dancing, the whole climaxed by melodrama, is 
the substance of this production. In line with 
the title, the locale is New York, its night clubs 
and theatres. Its characters are that colorful 
sort whose lifeblood is the glamorous color and 
excitement associated with such spots and the 
swanky dallying socialites who frequent them. 

In content, with Winifred Shaw, seen in sev- 
eral Warner pictures, in the title role, it's the 
exciting story / of a torch singer ; her amazing 
rise in her profession under the stimulus of a 
devil-may-care gambler promoter ; her intimate 
life as it concerns her relations with her spon- 
sor and her piano playing accompanist and the 
amazing situation into which the combination 
of both led her. 

Story is an original by Ben Kaye ; screen 
play is by George Bricker. Frank McDonald, 
who handled "From This Dark Stairway," soon 
to be released, is directing. Songs in which 
Miss Shaw is featured are by Mort Dixon and 
AlUe Wrubel. 

Lyle Talbot will be seen as the gambling pro- 
moter, who, sensing the girl's great possibili- 
appoints himself her manager and starts 
her on her career. The role of the piano player 
is played by Phil Regan. Comedy is in the 
hands of Allen Jenkins, a specialist in that 
line. The people who bring melodrama into the 
story are Genevieve Tobin, now in "Here's to 
Romance," who spurns Talbot's marriage bid 
and Donald Ross, whom Talbot had befriended 
only to meet death at his hands. 

Modern in content, spirited in tempo, being 
produced against lavish and swanky back- 
grounds, the story makes available that type 
of showmanship applicable to a swift moving 
and tuneful musical and also the more com- 
pelling brand commonly adapted in selling an 
attention-holding dramatic romance. 



HANGOVER MURDERS 

Tentative Title 
(Universal) 

Melodramatic mystery and murder are the 
principal ingredients of this production. It is 
adapted from a popular selling novel by Adam 
Hobhouse. Screen play is by Harry Clork and 
Doris Malloy, who have teamed on many simi- 
larly premised pictures for both Warners and 
Universal, and Dan Totheroh. It is being 
directed by James Whale, who numbers among 
his recent credits "The Bride of Frankenstein" 
and "One More River." 

The cast is brimful of well known names. 
Edward Arnold, currently in "Diamond Jim ;" 
Constance Cummings, Sally Filers and Robert 
Young are features. The support, each one of 
whom is important in the story's detailing, in- 
cludes Robert Armstrong, Reginald Denny, 
Monroe Owsley, George Meeker, Ed Brophy, 
Jack LaRue, Louise Henry, Gustav von Seyf- 
fertitz, Gregory Ratoff, Arthur Treacher, Ra- 
faela Ottiano, E. E. Clive and Frank Reicher. 

Localed on Long Island, presently timed, the 
story is ultra modern in theme. Following a 
series of progressive parties indulged in, by the 
excitement-craving idle rich, one murder which 
leads to a series of similar crimes, all of which 
are shrouded in the deepest mystery, the situa- 



tion is such that every one, even the most 
remotely implicated, are under suspicion. A 
detective, brought in, runs into a stone wall of 
amazing and baffling complications, to solve the 
case in unique and novel style. 

Potentially full of the stuff that makes for 
chills and thrills, but not lacking in tension- 
easing comedy contrast, the story is being given 
elaborate production. 



TO BEAT THE BAND 

(Radio) 

Though the title might so indicate and while 
there is quite a bit of music in it, this is not a 
musical. Essentially it's a comedy of a woman 
who dies and leaves her nephew $59,000,000. 
When the role of the nephew is played by Hugh 
Herbert, currently in "We're in the Money," 
and among the conditions of his inheritance is 
that he marry a widow within three days the 
possibilities for roof raising amusement and 
showmanship exploitation may be understood. 

That quality is further intensified when the 
wealth starts a lot of chiseling in which the 
hero isn't averse to having a finger even to the 
extent of suggesting that a prospective suicide 
marry his best girl only to have the erstwhile 
sweetheart and new-found lover really fall in 
love ; the estate to shrink to liliputian propor- 
tions and leaving Herbert holding the bag for 
a lot of bouncing checks and minus his sweet- 
heart. 

With Herbert the focal point of entertainment 
and showmanship interest the cast also presents 
a number of wellknown screen names. Included 
are Fred Keating, who in addition to appearing 
as the band leader also contributes a number 
of his card trick specialties ; Roger Pryor, Her- 
bert's would-be friend in need, who steals his 
girl, Phyllis Brooks ; Helen Broderick and Eric 
Blore, who were recently seen in "Top Hat ;" 
Ronald Graham, Johnny Mercer, Betty Grable 
and Torben Meyer. 

Story is an original by George Marian, Jr., 
with screen play by Rian James. Direction is 
by Ben Stofoflf, recently credited with Reli- 
ance's "Transatlantic Merry-Go-Round." 

Comedy in dialogue, action and situations be- 
ing the keynote, it is the commercial element 
on which to concentrate in substantiating Hugh 
Herbert's name to assure audiences a fun fest. 



ALONE TOGETHER 

(Universal) 

Comedy romance, highlighted by numerous 
hilarious incidents, is the tone of this produc- 
tion. It's the yarn of two lonely hearts ; one 
who dreamed that one day her fabulously 
wealthy Prince Charming would come along, 
the other believing that one day he would 
marry a wad of dough. Neither dream eventu- 
ates, but the result of their stories promises to 
be a picture of exceptional entertainment value 
and showmanship worth. 

It co-features Zasu Pitts and Hugh McCon- 
nell, who in their first and most recent vehicle, 
"She Gets Her Man," gives more than casual 
indications of proving a popular comedy team. 
Story is an original by Mann Page, in which 
Clarence Marks, H. M. Walker and Andrew 
Bennison collaborated on the screen play. Treat- 
ment is by .A.rthur Caesar, well known humor- 



ist. It is being directed by Kurt Neumann, 
maker of the recent "Alias Mary Dow." 

In the yarn, Pitts and O'Connell, who live 
next door in the same lodging house, embark 
on an adventure in their day dreams and as 
much that is hilariously embarrassing to both 
happens in advance, they eventually meet at 
Coney Island. There they play all the games, 
ride the rides, slides, see the shows and colorful 
offerings of the famous commoners' playground. 
They fall in love. Parted, during a farcical 
episode, the spineless O'Connell becomes a he- 
man of destructive action to return to the soli- 
tude of his barren room only to discover that 
the light of his love is his next door neighbor. 

With Pitts and O'Connell the focal points 
of all the production's fun, the supporting cast 
includes Walter Catlett, Thomas Dugan, Inez 
Courtney, James Burke, Mae Busch, Buster 
Phelps, William Pawley and Irene Franklin. 

The motivating comedy is supplemented by 
several spectacular music and dancing inter- 
ludes. 



THE SPANISH CAPE MYSTERY 

(Republic -M. H. Hoffman) 

As the title graphically indicates, dramatic 
mystery, murder and suspense are the ingredi- 
ents of which this yarn is being spun. Modern 
in theme and idea, being given elaborate and 
authentic production, and as a human interest 
love angle is included, it capitalizes entirely 
upon elements of demonstrated entertainment 
and commercial showmanship value. 

The premise of the story is the natural desire 
of a group of inheritors of a vast estate to be- 
come preferred beneficiaries. The setting being 
that which induces the maximum amount of 
mystery and thrilling, chilling terror, a series 
of mysterious kidnapings and killings occur. 
The locale police called in, the atmosphere of 
everybody being under suspicion is generated. 
Up against a stone wall, more killings which 
automatically exonerate the watched suspects, 
result in the entry of a novel-writing crime 
solution specialist. Requesting a period of 24 
hours in which he may test the practical worth 
of his fictionary theories, he nails the unsus- 
pected culprit and of course wins happiness for 
himself and the heroine. 

Production is adapted from a novel by Ellery 
Queen with screen play by Albert DeMond, 
and it is being directed by Lewis D. Collins, 
recently credited with "The Hoosier School- 
master" and "Make a Million." 

The quality of story and production being 
engaging to showmanship minds, the unusual 
cast strength is also of interest. It presents 
such performers as Helen Twelvetrees, Donald 
Cook, Berton Churchill and Frank Sheridan in 
the principal roles. The support includes Jack 
LaRue, Huntley Gordon, Betty Blythe, Olaf 
Hytten, Ruth Gilette, Barbara Bedford, Harry 
Stubbs, Guv Usher and Frank Leigh. 



Denny Files Bankruptcy Plea 

Reginald Denny has filed a voluntary 
bankruptcy action in a Los Ang-eles federa' 
court, listing liabilities of $83,500 and assets 
of $68,014.' 




THEY'RE 



about Columbians amazing screen series of 





inc.= 



HOWS' 



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1935. 





Recommend 



preferred playing 



time m every 



Class A 



house!" 




OPP°*'^ 



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''Entirely 
differen t ! 
Top-notch 
entertain- 
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STARS OF TOHQRRO 



rLOJ-ILMJBJ 



52 



MOTION* PICTURE HERALD 



iepTember 7, .1935 



THE HOLLYWOOD SCENE 

PRODUCERS FEAR SCARCITY OF OPERA ARIAS 
THEATRES RETURNING TO SINGLE FEATURING 
FOX WEST COAST BANKRUPTCY NEARS END 
MUSICIANS AND OPERATORS ON PICKET LINE 



THE problem of what to do with grand 
opera talent, once it is signed, is be- 
ginning to be a real concern to pro- 
ducers. Suddenly opera conscious, Holly- 
wood executives are listening entranced as 
liquid trills pour from star dressing rooms, 
but, when the song is finished they wonder 
where on earth they are to get enough popu- 
lar arias for such voices. 

Another problem is plots. So far, stories 
for opera singers have been cut to much 
the same pattern : The star sings a few 
arias while having a terrible time trying 
to break into opera : a quarrel with sweet- 
heart : an unexpected break and then the 
triumph at the Metropolitan where are sung 
a few more wellknown arias from wellknown 
operas. The formula has been eminently suc- 
cessful, but the thought keeping producers 
awake at night is that at the present rate 
of consumption, soon there will not be 
enough arias left to fill a picture. 

Lily Pons at RKO-Radio, Gladys Swarth- 
out at Paramount, Lawrence Tibbett at 
Twentieth Century-Fox, Nino Martini with 
the newly formed Pickford-Lasky Produc- 
tions, Helen Jepson with Paramount, and 
Grace Moore probably are just the begin- 
ning of the singing contingent in Hollywood. 
Other opera stars are being approached by 
other studios. 

In some quarters, it is felt that there will 
be a sudden impetus shortly toward the 
writing of "original" opera directly for the 
screen. 

V 

Back to Single Featuring 

Four Hollywood first-run houses and six in 
the Los Angeles area are showing single bills 
this week. This is a new high for single bill- 
ing in this territory for some time. Of the ten 
houses, only three have stuck steadfastly to 
single bills the last two years. These are 
Warner's Hollywood, the Four Star in the 
Wilshire section, and the Paramount Down- 
town. The others, which include Loew's State, 
Grauman's Chinese, RKO Hillstreet and Pan- 
tages, have had double bills most of the time. 

V 

News Flashes 

Fox West Coast bankruptcy proceedings will 
wind up September 18th. Federal referee 
Samuel W. McNabb set that date for the bank- 
ruptcy discharge hearing following the filing of 
final reports by FWC trustee, William H. 
Moore, which outlined developments over the 
two years since the petition was filed. . . . Pro- 
testing wage scales reportedly 60 per cent under 
regulation, musicians and operators locals 
started a picket line in front of Harry Popkin's 
Million Dollar theatre. The unions sponsoring 
the picket campaign were local 47, Musicians' 
union, local 150, projectionists' and local 33, 
stagehands'. . . . Gabe Hess finished a series 
of conferences with Will H. Hays and checked 
out by plane for New York. . . . Lester Cowan, 
who was formerly head of the Academy, has 
been signed as an associate producer by Mike 
Marco of Fanchon and Marco. Marco now is 
whipping into shape a film producing organiza- 
tion. . . . Forty members of the IBEW will 
stand trial here for alleged affiliation with the 
new crafts organization, NACC. H found guilty 
of charges that they violated solemn obliga- 



tions, the IBEW will ask the extreme penalty, 
which is expulsion and the ultimate blacklisting 
of these members with the studios under the 
organization's current agreement with pro- 
ducers. . . . Kenneth Macgowan finished out 
his RKO contract and joined 20th Century- 
Fox as a producer. . . . Due to the illness of 
Loretta Young, Darryl Zanuck postponed pro- 
duction on the special, "Ramona," for two 
months. On doctors' orders. Miss Young must 
rest for that length of time to avoid a serious 
operation. . . . William Mayberry, assistant 
casting director at Warner, has resigned to ac- 
cept a similar spot at 20th Century-Fox. . . . 
John Leroy Johnston, Universal publicity di- 
rector, flew to New York to accompany Marta 
Eggerth to the Coast. . . . Lansing Holden 
drew a long term contract with Pioneer Pro- 
ductions as color director. . . . Irving Thal- 
berg and his wife. Norma Shearer, Chiefed out 
for Manhattan. . . . The Producers' Association 
will cooperate 100 per cent towards establish- 
ing a Will Rogers memorial and a committee 
has been appointed to facilitate the quick ex- 
ecuting of the plan. . . . Hollywood is behind 
the Museum of Modern Art Film Library in 
New York, according to pledges made by lead- 
ers in the industry at a dinner given by Mary 
Pickford at Pickfair. 



Robbins to Develop 
MGM Musical Talent 

Jack Robbins has been named by MGM 
on the Coast to form a musical stock com-' 
pany with new singing and dancing talent. 
Roger Edens, a vocal coach, will be asso- 
ciated with Mr. Robbins in building the 
company, which operate similarly to the 
Oliver Hinsdell stock company. The plan 
is to give new talent six months of train- 
ing, followed by roles in short product, then 
features. 



Harman-lsing Finish Program; 
Start Four for New Season 

Harman - Ising Studios, producers of 
MGM's "Happy Harmonies," single reel 
animated cartoons in color, have completed 
the final picture on the current season's 
schedule and have four for the new season 
in preparation. "Barnyard Babies" is the 
last picture on the 1934-35 program. 

The first four of the new season, which 
are to be produced in the new triple-tone 
technicolor are "Busy Little Bees," "Santa 



FRANKLIN OWN STAFF 
FOR CANADIAN PICTURE 

Sidney Franklin, tvho has made 
"The Dark Angel," to be followed by 
"Marie Antoinette," will then go to 
the Canadian Rockies to make a pic- 
ture of a community of natives. Mr. 
Franklin will write, produce, photo- 
graph and direct the picture. There 
tfill be no professional players. 



Glaus Kitten," a burlesque melodrama of 
the old South tentatively titled "My Old 
Kentucky Home," and another as yet un- 
titled. 



Nickolaus Heads Nominating 
Committee for Technicians 

J. M. Nickolaus, laboratory superintendent 
at MGM, has been named by the execu- 
tive committee of the Technicians' Branch 
of the Academy of Motion Picture Arts 
and Sciences, to head a group to pick nom- 
inees for various offices of the branch next 
month. Others on the committee are : John 
Aalberg, Lawrence Aicholtz, W. Duncan 
Cramer, Arthur Edeson, John Hughes, 
Charles B. Lang, Jr., Gene Milford, Thomas 
Moulton and Robert Odell. 

Ten Travel Films 
For Carnegie Hall 

A series of 10 travel and adventure films, 
each accompanied with a lecture or comment 
by the person involved, will be presented at 
Carnegie Hall, New York, on 10 Saturday 
mornings, beginning October 12. 

Rear Admiral Richard E. Byrd will open 
the series by showing 9,000 feet of film made 
in the course of his last two years in the 
Antarctic. The subscription series has been 
arranged by Harold R. Peat, Inc., of New 
York. 

United Theatres Adopt 
"Family Nights" Series 

Four New Orleans theatres have decided 
to present family night programs following 
success of the experiment during July. These 
programs, designed for all the family, will 
be given at the Fine Arts, National, Tivoli 
and Rivoli theatres each Saturday night 
during the fall and winter. After school 
opens the programs will be switched to Fri- 
day nights. These are houses under con- 
trol of United Theatres. 



Culcor to Do One a Year 

Beginning with "Romeo and Juliet," 
George Cukor is to direct one picture a year 
for Irving Thalberg at MGM. The con- 
tract was signed by special arrangement 
with David O. Selznick, to whom Mr. Cukor 
is also under contract. 



Eleanor Powell to Desert Stage 

Eleanor Powell, dancing star and the 
feminine lead in MGM's forthcoming 
"Broadway Melody of 1936," will fulfill a 
stage contract before returning to HollyAvood 
and a newly signed MGM contract. 



Annos 'n' Andy's Anniversary 

Amos 'n' Andy celebrated their sixth anni- 
versary on National Broadcasting networks 
last week. 



iGidgets and gadgets and flowery advertising 
iwords may attract attention at the automobile 
I show. But it's the old road test that proves the real 
jworth of a car. 

And it's the old audience laugh test that proves 
the value of the short comedies you play. When 
theatres playing Educational Comedies show a 20 
per cent increase in a year, there must be a rea- 
son. It's more power in the box-office star names- 
more smileage per reel. 




E. IV. MAMMONS presents 

3m 



WW Ail A 



Produced by 

Al Christie 



Other current Educational 
Comedies that register high 
in the smileage test: 

BUSTER WEST and 
TOM PATRICOLA 

in 

"DAME SHY" 



BUSTER KEATON 
"THE E-FLAT MAN'' 



ERNEST TRUEX 
'THE AMATEUR HUSBAND" 



TOM HOWARD and 
GEORGE SHELTON 



if/ 



STYLISH STOUTS' 



"CIRCUS DAYS" 
Paul Terry-Toons 

By Frank Moser and Paul Terry 




Distributed in U.S.A. by 
cr\v c;i r ^«_. 



54 



MOTION PICTURE HERALD 



September 7, 1935 



llllllllll 



TECHNCLCeiCAL 



iiiiiiiiiiiiiiiiiiii 



The BLUEBOOK School 

By F. H. RICHARDSON 

BLUEBOOK SCHOOL QUESTION NO. 281— (A) Whaf, in your opinion, is the most frequent cause of trouble 
in the projection room? That is to say, is it most frequently due to mechanical or electrical failure, or to some 
detail overlooked by the personnel? (This is a most interesting question; hence, since I would like to publish as 
many views as possible, I will confine this week's session to the one question, asking our Bluebook School students 
to think things over and answer fully and carefully out of their own experience and knowledge). 

Answer to Question No. 275 



Bluebook School Question No. 275 zvas: {A) 
What effect ivill low line voltage have on the 
amplifierf (B) What -mil be the effect of high 
line voltage? (C) What three general methods 
of coupling the photo cell to the main amplifier 
are in general use? 

The engineers who prepared these questions 
answer them thus ; 

(A) If the line voltage applied to the am- 
plifier be considerably lower than the voltage 
rating for which the amplifier was designed, 
there will be considerable loss in gain. This 
will necessitate carrying the volume control at 
a rather high setting. (B) On the other hand, 
if the line voltage be excessively high — say 
more than five or ten volts above rated pres- 
sure — the tube life will be greatly decreased ; 
also there will be danger of burning out a 
power transformer, especially in hot weather. 
It is good policy to operate the equipment at as 
nearly as possible the voltage specified by the 
manufacturer. (C) First, a transformer cou- 
pling in which a transformer is used in the 
sound head and connected by means of a rela- 
tively low impedance line to the main amplifier. 
Second, a head amplifier placed on the sound 
head and used in much the same manner as a 
pre-amplifier employed in conjunction with a 
microphone. Third, a low capacity cable in 
which the photo cell is directly coupled to an 
external amplifier located near the sound heads 
and usually mounted on the front wall of the 
projection room. 

The following made good (but first A. F. 
Sprafke, T. L. Button and N. Tatum should 
have had credit on question 274 — apologies, 
gentlemen) : C. Rau and S. Evans ; A. F. 
Sprafke ; D. Danielson ; G. E. Doe ; H. Ed- 
wards ; R. J. Arntson ; B. DeVietti ; J. Went- 
worth ; J. E. Wyman ; T. Turk ; T. VanVaul- 
kenburg ; D. U. Granger ; J. T. Ballinger and 
D. L. Mason ; D. L. Sinklow ; F. H., S. and 
P. Dalbey; H. Pitchkey and M. C. Mellinger ; 
J. and C. Hawkens ; L. Hutch and D. Gold- 
berg; L. F. Evans; B. L. Stephens; D. Stel- 
legos and G. Wayne; O. Thum and I. D. 
Ackerly ; J. L. Davis ; O. Davis and T. Turk ; 
A. Hoskins; W. L. Stanley, H. May and D. 
N. Anderson ; G. Bagby ; P. L. Luther and R. 
Samuels ; P. Lathrope ; S. F. and W. Love ; M. 
and J. DeVoy; G. and S. L. Thompson; J. B. 
Langdon ; G. N. Bagby ; F. H. Stanley ; D. L. 
Morgan and T. N. Michael ; IT. Quinlen ; B. 
L. Sarno and H. B. Roth ; R. S. Conrad and 
L. Biello; T. L. Kennev and A. L. Hickey ; 
D. R. Peters and D. Hfoller ; B. Diglah ; L. L. 
Jones and E. Williams ; D. R. Bainbridge ; E. 



Rymer, S. G. Dickerson, G. H. Biggers and 
L. D. Mason ; T. Kelley and C. Cummings ; 
D. H. Samuels and P. N. Farrell ; L. Jones ; 
L. D. Templeton; F. N. O'Brien and H. D. 
Bagby. 

(A) G. E. Doe answers thus: "It can hard- 
ly be expected that an amplifier designed to 
operate at a fixed voltage pressure will pro- 
duce the best possible results at any other 
voltage. If the impressed voltage be low, then 
the volume control must be boosted up to make 
up the diff^erence as far as possible. If this 
cannot be entirely done, well it is just too bad. 
The sound may or may not be distorted or 
otherwise injured, according to the kind of 
equipment and amount of the fault." 

J. E. Wyman says : "Low line voltage has 
varying effect on audio amplifiers, depending 
in general upon the type of amplifier in use. 
Generally speaking it will cause the 'B' voltage 
to drop below normal, causing a 'drummy' out- 
put. It will be necessary to operate the gain 
at full or nearly full output value, which would 
cause further poor results, as most amplifiers 
will not give best result when operated thus. 
If the tubes are a.c. filament or heater type, 
the filament or heater voltage will drop if 
the line voltage is below normal on the filament 
transformer primary. This will of course cause 
the tubes to operate below normal level, with 
corresponding damage to results and possible 
damage to tubes carrying high plate voltage, 




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Experts consider It the most up-to-date and practical 
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as for example those in the final push-pull audio 
stage." 

A. F. Sprafke says : "Amplifiers are de- 
signed to operate at a fixed, specific voltage. 
.A.ny change either way cannot be expected 
either to improve the quality of the output or 
prolong the life of its component parts. 

(B) R. J. Arntson says: "The effect of 
excess line voltage on an amplifier is to cause 
it to extend itself, so that noises and oscilla- 
tions become audible. If operated over a con- 
siderable period this condition will cause tubes 
to. burn out." 

Messrs. Rau and Evans say: "High line 
voltage applied to an amplifier will cause dis- 
tortion of the reproduced sound because of the 
tubes and other parts being overloaded. It 
also will cause excessive heating of the trans- 
former windings, coils and so on, with a prob- 
ably final burn-out." 

(C) I find 437 answers reading essentially 
as follows, almost word for word : "The three 
general methods of coupling the photo cell and 
main amplifier are (1) by means of trans- 
formers, (2) resistance, (3) special head am- 
plifiers." By comparison with the engineers' 
answer you will find this to be correct, trans- 
posing "low capacity cable" and "resistance," 
the latter being by impedance. 

A. Sprafke makes the reply I regard as per- 
haps best. What do you think ? He says : 

(C) "1. — Transformer coupling: The P. E. 
Cell connected to the primary winding of an 
impedance matching transformer. It must match 
very closely if the maximum of energy is to 
be transferred from the cell to the P. E. C. 
amplifier. 2. — Resistance coupling: Transfer 
of energy from the cell to the PEC amplifier 
through a circuit of high impedance. A very 
sensitive system having a tendency to over ac- 
centuate the lower frequencies and short cir- 
cuit the high ones. 3. — Impedance-resistance 
coupling : A combination of the two by sub- 
stituting a variable resistor instead of a fixed 
resistor and adding a choke coil. Overcomes 
the weaknesses of the other two." 

NOTICE : The engineers have been asking 
you questions. That is good, but I believe 
"turn about is fair fylay." I therefore invite 
projectionists to ask questions, cither of pro- 
jectionists or engineers. There doubtless are 
m<iiiy questions you zvould like to ask engineers, 
or each other. All right. Go to it! If ques- 
tions are received from t^rojcctionisfs. neither 
name nor location zvill he disclosed unless per- 
mission accompanies the question. 



September 7, 1935 



MOTION PICTURE HERALD 



55 



THEATRE RECEIPTS 



The total of theatre receipts for the calendar week ended August 31, 1935 from, 
99 theatres in 18 major cities of the country, reached $986,167, an increase of $8,502 
over the total of the preceding week, ended August 24, 1935, when 99 theatres in 18 
major cities aggregated $977,665. 

(Copyright, 1935: Reproduction of material from this department without credit to Motion Picture Herald expressly forbidden) 



Theatres 

Boston 

Boston 3,246 25c-S0c 

Fenway 1.382 30c-50c 

Keith's Memorial 2,907 25c-6Sc 

Loew's Orpheum 2,970 25c-55c 

Loew's State .... 3,S37 2Sc-5Sc 

Metropolitan 4,332 3Sc-65c 

Paramount 1,793 2Sr-Snc 



Current Week 



Picture 



Gross 



"Alias Mary Dow" (Univ.) and 6,000 

•'She Gets Her Man" (Univ.) 

"Bright Lights" (F. N.) and 3,500 

"Village Tale" (Radio) 



"Alice Adams" (Radio) 9,500 

(2nd week) 

"China Seas" (MGM) 14,000 

(2nd week) 

"Bonnie Scotland" (MGM) and.... 8,000 
"The Girl Friend" (Col.) 



'Accent on Youth" (Para.). 



24,000 



"Bright Lights" (F. N.) and 7,030 

"Village Tale" (Radio) 



Buffalo 

BufiFalo 3,500 30c-50c "China Seas" (MGM) 18,500 



Century 3,000 



2Sc 



Great Lakes .... 3,000 25c-40c 

Hippodrome 2,100 30c-50c 

Lafayette 3,300 25c 

Chicago 

Apollo 1,400 25c-50c 

Cniicago 4,000 3Sc-68c 

Garrick 900 25c-50c 

Oriental 3,940 2Sc-40c 

Palace 2,509 25c-SOc 

Roosevelt 1,591 30c-6Cc 

State-Lake 2,776 20c-35c 

United Artists .. 1,700 3Cc-60c 



"Dressed to Thrill" (Fox) and .. 4,600 
"Born to Gamble" (Liberty) 



"Brights Lights" (F. N.) 7,000 

"Smihn' Through" (MGM) 6.00fJ 



"Air Hawks" (Col.) and 6,003 

"After the Dance" (Col.) 



"Accent on Youth" (Para.) 6,00'j 

"Every Night at Eight" (Para.) 34,030 

"Curly Top" (Fox) 7,8CO 

"Smart Girl" (Para.) 15.503 

"Alice Adams" (Radio) .23,200 

(2nd week) 

"Steamboat Round the Bend" (Fox) 20,50-j 

(6 days) 

"Manhattan Moon" (Univ.) 12.900 

"China Seas" (MGM) 23,600 



Previous Week 



Picture 



GroM 



"Woman in the Dark" (Radio) and 6,000 
"Cowboy Millionaire" (Fox) 
(25c-40c) 

"We're in the Money" (W.B.) and 3,500 
"The Virginian" (Para.) 



"Alice Adams" (Radio) 14,000 

(1st week) 

"China Seas" (MGM) 17,000 

(1st week) 

"China Seas" (MGM) 13,000 



'The Irish in Us" (F. N.) 22,000 

(35c -55c) 

'We're in the Money" (W.B.) and 5,500 
'The Virginian" (Para.) 



'Alice Adams" (Radio) 11,000 

'The Virginian" (Para.) and 6,500 

'Old Man Rhythm" (Radio) 



'Talna" (Radio) and 6,500 

'Hot Tip" (Radio) 



'Dante's Inferno" (Fox). 



7,200 



'Loves of a Dictator" 5,300 

(GB Pictures) and "Men of the Hour" 
(Col.) 



"Broadway Gondolier" (W.B.) 

"Curly Top" (Fox) 

'The Man on the Flying Trapeze" 

(Para.) (2nd week) 
"Charlie Chan in Egypt" (Fox).. 



6,200 
40,500 
4,000 
16,600 

(Radio) 25,100 

(Para.) 11,000 



"Alice Adams" 

(1st week) 
'Accent on Youth" 

(5 days) 

"The Nitwits" (Radio) 13,300 



'The Farmer Takes a Wife" (Fox) 17,200 
(2nd week) 



High and Low Gross 

(Tabulation covers period from January, 1934.) 
(Dates are 193S unless otherwise specified.) 

High 4-27 "Transient Lady" 31,000 

Low 8-3 "A Dog of Flanders" and ) 

"What Price Crime" ) 4.000 

High 1-6-34 "Lady Killer" and ) 

"Girl Without a Room" 1 12,000 
Low 7-20 "Don't Bet on Blondes" and] 

"Ladies Crave Excitement"! 2,500 

High 3-23 "Roberta" 30,000 

Low 8-17 "Jalna" 5.500 

(6 days) 



High 4-7-34 "Riptide" 22,009 

Low 7-6 "Sanders of the River" and ) 

"Unknown Woman" ) 7,500 

High 4-6 "Private Worlds" 41.000 

Low 7-20 "Men Without Names" 14.000 

High 1-6-34 "Lady Killer" and ) 

"Girl Without a Room" J 12.000 
Low 7-20 "Don't bet on Blondes" and 5 

"Ladies Crave Excitement" f 4.000 



High 1-6-34 "Design for Living" 26,000 

Low 12-19-34 "Music in the Air" 5.000 

High 5-11 "Mark of the Vampire" and) 

"Gigolette" ( 8.200 
Low 8-3 "Mad Love" and ) 

"A Dog of Flanders" ] 3.800 

High 9-29-34 "Belle of the Nineties".... 18.800 
Low 12-22-34 "Gentlemen Are Bom" ) 

and "Marie Galante" J 3,800 

High 5-19-34 "The House of Rothschild" 18,000 

Low 8-3 "Shanghai" 4,000 

High 3-10-34 "It Happened One Night" ) 

and "Before Midnight" J 16,700 

Low 7-27 "Notorious Gentleman" and } 

"Strange Wives" i 4,100 



High 9-8-34 "The Cat's Paw" 16,000 

Low 6-22 "High School Girl" 4,000 

High 8-11-34 "She Loves Me Not"...... 66.000 

Low 5-26-34 "Thirty Day Princess".... 19,000 

High 7-27 "No More Ladies" 9,000 

Low 5-4 "One New York Night" 3.000 

High 1-5 "Big Hearted Herbert" 25,000 

Low 6-16-34 "Registered Nurse" 12,000 

High 3-30 "Roberta" 30,000 

Low 12-1-34 "Kentucky Kernels" 8,000 

High 1-5 "Forsaking All Others" 27,000 

Low 8-18-34 "Paris Interlude" 6.000 

High 9-8-34 "The Most Precious Thing 

in Life" 19.000 

Low 7-20 "Alias Mary Dow" 8.000 

High 5-5-34 "House of Rothschild" 30,000 

Low 4-13 "Vanessa: Her Love Story".. 10,000 



Cleveland 

Allen 



3,300 30c-42c 



Hippodrome 3,800 30c-42c 

RKO Palac 3,100 30c-60c 

State 3.400 30c-42c 

Stillman 1.900 25c-3Sc 



'Lady Tubbs" (Univ.) 1,000 

(3 days) 

'Atlantic Adventure" (Col.) 1,103 

(4 days) 

'Alice Adams" (Radio) 12,000 

"We're In the Money" (W. B.) 14,000 

"Every Night at Eight" (Para.) 8.030 

"China Seas" (MGM) 9,500 

(30c-42c) 



'Curly Top" (Fox) 6,750 



'Dante's Inferno" (Fox) 5,250 

'Thirty-Nine Steps" (GB Pictures) 11,000 

'China Seas" (MGM) 24.000 

(Para.) 

"Smilin Through" (MGM) 4,000 



High 6-8 "Let 'Em Have It" 7,250 

Low 12-15-34 "Silver Streak" 1.400 



High 3-16 "Roberta" 23.000 

Low 3-17-34 "Journal of a Crime" 2,900 

High 4-6 "Transient Lady" 39,000 

Low 5-19-34 "Where Sinners Meet" 4,000 

High 1-12 "Forsaking All Others" 28,000 

Low 12-29-34 "Private Life of Don Juan" 3,509 

High 9-15-34 "Chained" 10,000 

Low 1-12 "Our Daily Bread" 2,000 



Denver 

Aladdin 



1,500 2Sc-60c 



Broadway 1,500 2Sc-40c 

I>enham 1,500 2Sc-40c 

Denver 2.500 25c-S0c 

Orpheum- 2,600 25c-40c 

Paramount 2,000 2Sc-40c 



"The Girl Friend" (Col.) .... 

(5 days) 
"Loves of A Dictator" (GB). 

(2 days) 
"The Farmer Takes A Wife". 

(Fox) (3 days) 

"Accent on Youth" (Para.) 



810 
503 
8 JO 

6.000 



"Redheads on Parade" (Fox) 2,200 



"Call of the Wild" (U. A.) 2,000 



'Without Regret" (Para.) 1,750 



"Dante's Inferno" (Fox) 7.000 "The Farmer Takes a Wife" (Fox) 7,000 



"China Seas" (MGM) 3.503 

(4 days-2nd week) 

"Alice Adams" (Radio) 4.030 

(3 days) 

"Welcome Home" (Fox) 2,750 



"China Seas" (MGM) 10,500 

(1st week) 



'The Black Room" (Col.) 3,000 



High 5-5-34 "House of Rothschild" 9,000 

Low 6-22 "Nell Gwyn" and ) 

"My Heart Is Calling" ) 600 
(6 days) 



High 9-29-34 "Belle of the Nineties".... 16,500 

Low 4-7-34 "She Made Her Bed" 888 

High 1-13-34 "Roman Scandals" 17.500 

Low 7-20 "Escapade" 4,090 

High 2-17-34 "Hi NelUe" 19J00 

Low 12-29-34 "Hat. Coat and Glove".... 1.006 



High 5-11 "Bride of Frankenstein".... 7.000 
Low 6-9-34 'Uncertain Lady" 400 



56 



MOTION PICTURE HERALD 



September 7, 1935 



tTHEATCE CECCIPT$--C€NT»D1 



Theatres 



Hollywood 

Chinese 2,500 



W. B. Hollywood 3,000 25c-40c 



Indianapolis 

Apollo 1,100 

arcle 2,800 

Lyric 2,000 

Palace 3,000 

Kansas City 

Mainstreet 3,100 

Midland 4,000 

Newman 1,800 

Tower 2,200 

Uptown 2,000 



Current Week 



Previous Week 



Picture 



GroM Picture 



30c-SSc "Steamboat Round the Bend" (Fox) 12,117 
(5 days) 

"The Irish in Us" (F. N.) 7,600 

(6 days-3rd week) 

25c-40e "Dante's Inferno" (Fox) 3,500 

25c-40c "Accent on Youth" (Para.) 5,700 

25c-40c "Going Highbrow" (W. B.) 13,000 

2Sc-40c "China Seas" (MGM) 3,500 

(2nd weelc) 

35c-S0c "Bright Lights" (F. N.) 8,200 

(25c-40c) 

15c-40c "China Seas" (MGM) 8,900 

(2nd week) 

25c-40c "Page Miss Glory" (W. B.) 9,800 

25c "Lady Tubbs" (Univ.) 8,00C) 

25c-40c "Keeper of the Bees" (Mono.).. 3,400 
(6 days) 



Grow 



"Curly Top" (Fox) 

(6 days) 

"The Irish in Us" (F.N.) 

(6 days-2nd week) 



"The Farmer Takes a Wife" (Fox) 5,500 

"Every Night at Eight" (Para.).. 4,500 

"We're in the Money" (W. B.) 8,000 

"Cliina Seas" (MGM) 8,500 

(1st week) 



"Old Man Rhythm" (Radio) 13,000 

"China Seas" (MGM) 25,000 

(1st week) 

"Every Night at Eight" (Para.).. 7,800 

"C^hampagne for Breakfast" (Col.) 5,8(X) 

"The Farmer Takes a Wife" (Fox) 4,400 



High and Low Gross 

(Tabulati<ni covers period from January, 1934.) 
(Dates are 1935 unless otherwise spe^fied.) 



13,490 High 4-14-34 "House of Rothschild" 25,171 

Low 12-29-34 "Music in the Air" 4,292 

8,400 High 9-8-34 "Dames" 25,000 

Low 4-13 "Laddie" 5,700 



High 4-13 "Life Begins at 40" 

Low 5-4-34 "Thunder in the East" 

High "Smart (Jirl" 

Low 1-19 "The President Vanishes" 1 
and "Enter Madame" ( 

High 8-31 "Going Highbrow" 

Low 7-28-34 "Half a Sinner" and I 
"Embarrassing Moments" J 

High 6-22 "Age of Indiscretion" 

Low 4-6 "Casino Murder Case" 



High 6-23-34 "Glamour" 

Low 1-12 "I Sell Anything" 

High 8-24 "Cniina Seas" 

Low 12-22-34 "Private Life of Don Juan" 
High 9-29-34 "Belle of the Nineties".... 
Low 4-13 "Rocky Mountain Mystery".. 

High 1-12 "Broadway Bill" 

Low 5-5-34 "Let's Fall in Love" 

High 10-27-34 "Judge Priest" 

Low 1-27-34 "Good Bye Again" 



7.500 
1,600 

8,500 

2,000 

13,0CO 

2,000 
12,500 
2,750 



23,000 
2.000 

25,000 
4,000 

14,000 
3,500 

14,000 
4,000 
9,300 
1,700 



Los Angeles 

Filmarte 80O 40c-50c 

Four Star 900 30c-55o 

HiUstreet 2,700 25c-40c 

Loew's State 2,500 30c-S5c 

Paramount 3,596 30c-55c 

W. B. Downtown 3,400 25c-40c 



Minneapolis 

Century 1,650 25c-40c 

Lyric 1,238 20c-25c 

RKO Orpheum... 2,900 2Sc-40c 

State 2,300 2Sc-40c 

Time 300 20c-25c 

World 400 2Sc-SSc 

Montreal 

Capitol 2,547 25c-60c 

Palace 2,600 2Sc-65c 

Princess 2,272 30c-65c 

New York 

Astor 1.012 $55-$2.20 

Capitol 4.700 25c-85c 

Palace 2,500 25c-75c 

Paramount 3,700 35c-99c 

Rivoli 2,200 40c-99c 

RKO Music Hall 5,945 35c-$1.65 

Roxy 6,200 25c-55c 

Strand 3,000 25c-5Sc 



"La Maternelle" (Tapernoux) 2,000 

"Sanders of the River" (U.A.).... 5,200 

"Front Page Woman" (W.B.).... 8,000 

(6 days) 

"Steamboat Round the Bend" (Fox) 15,200 
(5 days) 

"The Man on the Flying Trapeze" 16,200 
(Para.) 

"Front Pag-e Woman" (W. B.).... 9,100 
(6 days) 



"Smart Girl" (Para.) 4,000 

"The Murder Man" (MGM) 1,500 

"Alice Adams" (Radio) 6,500 

"Accent on Youth" (Para.) 6,000 

"The Black Room" (Col.) 1,500 

"Escape Me Never" (U. A.).... 3,000 
(8th week) 



"The Farmer Takes A Wife" .... 8,500 
(Fox) and "Lady Tubbs" (Univ.) 

'Sanders of the River" (U. A.).... 10,500 



"The Man on the Flying Trapeze" 6,500 
(Para.) and "The Black Room" (Col.) 



"The Crusades" (Para.) 10,500 

(6 davs) 

"China Seas" (MGM) 27,000 

(Srd week) 

"The Farmer Takes A Wife" 7,500 

(Fox) 

"Annapolis Farewell" (Para.) 20,000 

"The Call of the Wild" (U.A.).. 21,000 

(2nd week) 

"Alice Adams" ((Radio) 75,500 

(2nd week) 

"Diamond Jim" (Univ.) 47,000 

"We're in the Money" (W. B.).. 10,750 



"Thunderstorm" (French) 1,100 

(6 days) 

"Dante's Inferno" (Fox) 4,700 

(2nd week) 

"The Irish in Us" (F. N.) 9,300 

(2nd week) 

"Curly Top" (Fox) 15,700 

(6 days) 

"Accent on Youth" (Para.) 18,300 

"The Black Room" (Col.) and.... 8,200 
"Jalna" (Radio) 
(6 days) 



"Curly Top" (Fox) 5,000 

(2nd week) 

"Sanders of the River" (U. A.).. 1,800 

"The Arizonian" (Radio) 5,500 

"Shanghai" (Para.) 5,500 

"Air Hawks" (Col.) 1,700 

"Escape Me Never" (U.A.) 3,000 

(7th week) 



"Broadway Gondolier" (W. B.) and 7.500 
"Don't Bet on Blondes" (W.B.) 



"Curly Top" (Fox) 



8,500 



"Old Man Rhythm" (Radio) and.. 6,000 
"One Woman's Life" (Radio) 



'China Seas" (MGM) 33,000 

(2nd week) 

"Curly Top" (Fox) 11,700 

(10 days) 

"Accent on Youth" (Para.) 13,000 

(2nd week) 

"The Call of the Wild" (U.A.).... 25,000 

(1st week) 

"Alice Adams" (Radio) 95,000 

(1st week) 

"The Keeper of the Bees" 27,000 

(Monogram) 

"Bright Lights" (F. N.) 12,975 



High 4-14-34 "Moon Over Morocco".... 7,fOt 

Low 6-30-34 "Island of Doom" UO 

High 5-18 "Les Miserables" 7,8)0 

Low 12-15-34 "Have A Heart" 2,S00 

High 3-16 "Roberta" 16,000 

Low 1-27-34 "Let's Fall in Love" l.nO 

High 4-7-34 "Riptide" 28,500 

Low 12-29-34 "Music in the Air" 4,XK 

High 8-10 "Paris In Spring" 33,000 

Low 6-22 "People Will Talk" 12,500 

High 9-8-34 "Dames" 20.000 

Low 12-29-34 "White Lies" and ( 

"The Last Wilderness" ) 4,900 

High 10-20-34 "Barretts of Wimpole 

Street" 6,500 

Low 8-31 "Smart Girl" 4,000 

High 8-10 "Charlie Chan in Egypt" 2,000 

Low 1-27-34 "Jimmy and Sally" 500 

High 7-20 "Love Me Forever" 7,000 

Low 8-25-34 "The Lady Is Willing".... 2,700 

High 8-18-34 "She Loves Me Not" 7,000 

Low 5-4 "Private Worlds" 5,000 

High 10-20-34 "Girl of the Limberlost" 3.500 

Low 12-8-34 "Cimarron" 1.000 

High 6-8 "Thunder in the East" 5,000 

Low 3-23 "Narcotic" 2,000 

High 2-24-34 "Queen Christina" 13,500 

Low 12-22-34 "Great Expectations" } 

and "Wake Up and Dream" J 3^00 

High 4-27 "Roberta" 15.000 

Low 7-21-34 "Shoot the Works" and ) 

"Friday the 13th" | 6,000 

High 1-5 "Kid Milhons" and ) 

"Fugitive Lady" | 10.500 

Low 8-4-34 "House of Rothschild" and ( 

"Most Precious Thing in Life" ( 4,500 



High 3-31-34 "House of Rothschild".... 23,600 

Low 2-23 "Little Men" 6,000 

High 10-6-34 "Barretts of Wimpole 

Street" 65,860 

Low 12-29-34 "The Band Plays On".... 4,500 

High 7-21-34 "Of Human Bondage".... 16,200 

Low 12-22-34 "Babbitt" 6,500 

High 8-25-34 "Qeopatra" 72,000 

Low 8-11-34 "Elmer and Elsie" 10,500 

High 4-27 "Les Miserables" 60,115 

Low 4-11 "Brewster's Millions" 13,400 

High 1-15 "The Little Minister" 110,000 

Low 1-19 "Evergreen" 52.000 

High 8-31 "Diamond Tim" 47,000 

Low 6-30-34 "Affairs of a Gentleman".. 13,700 

High 5-11 "The G Men" 60,138 

Low 1-20-34 "Easy to Love" 9.271 



September 7, 1935 



MOTION PICTURE HERALD 



57 



[ rUCATCE RECEIPTS— C€NT't)l 



Theatres 



Oklahoma City 

Capitol 1,200 10c-41c 

Criterion 1,700 10c-S5c 

Liberty 1,500 10c-36c 

Midwest 1,500 I0c-S6c 

Omaha 

Brandeis 1,200 25c-40c 

Omaha 2,200 25c-40c 

Orpheum 3,000 25c-40c 

Philadelphia 

Arcadia 600 25c -50c 

Boyd 2,400 40c- 5Sc 

Earle 2,000 25c- 50c 

Fox 3,000 40c-65c 

Karlton 1,000 25c-40c 

Keith's 2,000 30c -50c 

Stanley 3,700 40c-5Sc 

Stanton 1,700 30c- 50c 

Portland, Ore. 

Blue Mouse .... 700 lSc-25c 

Broadway 1,912 2Sc-40c 

May fair 1,700 25c-40c 

Orpheum 1,700 25c-40c 

Paramount 3,008 2Sc-40c 

United Artists .. 945 25c-40c 

San Francisco 

Clay 400 25c-35c 

Fox 4,600 10c-35c 

Golden Gate .... 2,800 25c-40c 

Orpheum 3,000 15c-40c 

Paramount 2,670 25c-40c 

St. Francis 1,400 lSc-40c 

Warfield 2,700 25c-50c 

Seattle 

Blue Mouse 950 25c-S5c 

Fifth Avenue ... 2,500 25c-55c 

Liberty 1,800 iac-3Sc 

Music Box 950 25c-55c 

Orpheum 2,450 25c-S5c 

Paramount 3,050 2Sc-40c 



Current Week 

Picture Gross 



"Ginger" (Fox) 2,200 

"Dante's Inferno" (Fox) 2,800 

(6 days) 

"Great Hotel Murder" (Fox) 1,400 

(4 days) 

"Hard Rock Harrigan" (Fox) 800 

(3 days) 

"Page Miss Glory" (W. B.) 5,200 

"Alice Adams" (Radio) and 6,700 

"Old Man Rhythm" (Radio) 

"Diamond Jim" (Univ.) and 5,900 

"Paris In Spring" (Para.) 

"We're In the Money" (W. B.) 18,100 



"The Man on the Flying Trapeze" 1,903 

(Para.) (6 days) 

"Accent on Youth" (Para.) IO.OjO 

(6 days) 

"Bonnie Scotland" (MGM) 14,500 

(6 days) 

"Charlie Chan in Egypt" (Fox).. 19,000 
(6 days) 

"Alice Adams" (Radio) 3,000 

(6 days) 

"Smilin' Through" (MGM) 2,100 

(5 days) 

"China Seas" (MGM) 13,000 

(6 days-2nd week) 

"Diamond Jim" (Univ.) 7,300 

(6 days) 

"Black Fury" (W. B.) and 1,700 

"Goin' To Town" (Para.) 

"Bonnie Scotland" (MGM) 5,000 

"Three Men cn a Horse" 9,000 

(Road Show of Stage Production) 
(50c-$2.20) 

"Alice Adams" (Radio) 6,000 

"Steamboat Round the Bend" (Fox) 6,000 

"Qiina Seas" (MGM) 5,000 

(3rd week) 

"Camille" (DuWorld) 1.400 

"Pursuit" (MGM) 8,700 

"Jalna" (Radio) 12,500 

"Diamond Jim" (Univ.) 15.000 

"Bonnie Scotland" (MGM) and... 9,000 
"The 39 Steps" (GB) 

"Curly Top" (Fox) 10,000 

"Page Miss Glory" (W. B.).... 20,000 



"China Seas" (MGM) 4,800 

"Accent cn Youth" (Para.) 6.20T 

"The Girl Friend" (Col.) and 3,900 

"The Black Room" (Col.) 

"The Irish In Us" (W. B.) 3,8,S0 

"Dante's Inferno" (Fox) and 4,800 

"Lady Tubbs" (Univ.) 

"Every Night at Eight" (Para.) 4,200 
and "Woman Wanted" (MGM) 



Previous Week 



Picture 



Gross 



"Orchids to You" (Fox) 1,700 

"China Seas" (MGM) 3,300 

(8 days) 

"Calm Yourself" (MGM) 2,800 

(4 days) 

"The Awakening of Jim Burke".. 600 

(Col.) (3 days) 
"The Farmer Takes a Wife" (Fox) 1,800 



"The Girl Friend" (Col.) and.... 4,300 
"Jalna" (Radio) 

"The Call of the Wild" (U.A.) and 5,200 

(2nd week) 
"Lady Tubbs" (Univ.) 

"Accent on Youth" (Para.) and.. 7,700 
"Four Hours to Kill" (Para.) 



"The Gilded Lily" (Para.) 1,700 

(6 days) 

"Alice Adams" (Radio). 9,500 

(6 days) 

"Hot Tip" (Radio) 10,500 

(6 days) 

"Dante's Inferno" (Fox) 13,000 

(6 days) 

"Thirty-Nine Steps" (GB Pictures) 3,100 
(6 days) 

"The Farmer Takes a Wife".... 2,100 
(Fox) (6 days) 



'China Seas" (MGM) 20,500 

(6 days-lst week) 

"The Girl Friend" (Col.) 5,000 

(6 days) 



"The G Men" (F. N.) and 1,700 

"Mississippi" (Para.) 

"Bright Lights" (F. N.) and.... 5,000 
"The Murder Man" (MGM) 

"Every Night at Eight" (Para.) 3,000 
and "Mystery Man" (Monogram) 

"Dante's Inferno" (Fox) and 5,000 

"We're in the Money" (W.B.) 

"Accent on Youth" (Para.) and.. 5,000 
"Lady Tubbs" (Univ.) 



"China Seas" (MGM) 6,000 

(2nd week) 



"Nell Gwyn" (U. A.).... 

(2nd week) 
'Manhattan Moon" (Univ.). 



800 



"Alice Adams" (Radio) 11,500 

(2nd week) 
"The Black Room" (Col.) and.. 6,000 
'She Gets Her Man" (Univ.) 

"Dante's Inferno" (Fox) and 11,800 

"Smart Girl" (Para.) 

"The Irish in Us" (F. N.) 6,900 

(3:d week) 



'Curly Top" (Fox) 



27,000 



'Broadway Gondolier" (W.B.).... 3,850 

"China Seas" (MGM) 9,400 

3,950 



Seas" 
(8 days) 

"Hard Rock Harrigan" (Fox) and 
"Champagne for Breakfast" (Col.) 



"The Scoundrel" (Para.) 3,250 

"The Irish in Us" (F. N.) 6,100 

"We're in the Money" (W. B.) 5,200 
and "Welcome Home" (Fox) 



High and Low Gross 

(Tabulation covers period from January, 19J4) 
(Dates are 1935 unless otherwise specified.) 



High 1-6-34 "Going Hollywood" 4,100 

Low 9-8-34 "You Belong to Me" 800 

High I 27-34 "Dinner at Eight" 9,000 

Low 7-27 "She" (5 days) 2,500 

High 4-6 "While the Patient Slept" ) 

and "We're Rich Again" ( 4,100 

Low 3-23 "The Winning Ticket" 400 

High 9-29-34 "Bright Eyes" 9,540 

Low 5-26-34 "Merry Wives of Reno".. 2,000 



High 1-12 "The Little Minister" 9.100 

Low 2-16 "Babbitt" and } 

"Murder in the Clouds" ) 3,000 



High 8-31 "We're In the Money" 18,100 

Low 12-29-34 "Babes in Toyland" and ] 

"Home on the Range" ) 5,000 



High 1-6-34 "Duck Soup" 6,500 

Low 1-27-34 "Wom'en in His Life" 400 

High 1-6-34 "Little Women" 30.000 

Low 8-17 "Jalna" 6.0O0 

(5 days) 

High 4-7-34 "Harold Teen" 40,000 

Low 8-24 "Hot Tip" 10,500 

High 12-29-34 "Bright Eyes" 28,500 

Low 7-28-34 "She Was a Lady" 7,000 

High 11-3-34 "One Night of Love" 8,500 

Low 8-17 "She" 2,100 

High 3-3-34 "Carolina" 8,000 

Low 1-5 "Sweet Adeline" 1,500 



High 1-5 "Broadway Bill" 22,000 

Low 12-29-34 "Behold My Wife" 7,500 

High 3-31-34 "The Lost Patrol" 9,000 

Low 1-5 "Man Who Reclaimed His 

Head" 2,000 



High 4-7-34 "Wonder Bar" 

Low 7-14-34 "The Circus Clown' 

"I Give My Love" 
High 8-10 ''The Scoundrel" and 

"Unknown Woman" 
Low 1-19 "Behold My Wife" and 

"Defense Rests" 
High 8-17 "Broadway Gondolier" . 
Low 11-10-34 "Wednesday's Child" 
High 3-24-34 "David Harum" and 

"Once to Every Woman 
Low 6-30-34 "Now Til Tell" and 

"Springtime for Henry" 
High 4-28-34 "House of Rothschild" 
Low 8-4-34 "Paris Interlude" 



and i 



13,000 
3,900 

4,000 

1,600 
8,000 
3,500 

12,000 

4,000 
9,800 
3,700 



High 7-27 "The Murder Man" 

Low 8-18-34 "Sin of Nora Moran and) 

"Along Came Sally" ( 

High 3-16 "Roberta" 

Low 7-7-34 "Cockeyed Cavaliers" 

High 6-9-34 "Sing and Like It" 

Low 7-13 "Ladies Crave Excitement") 

and "Hard Rock Harrigan" ) 
High 9-29-34 "Belle of the Nineties".... 
Low 1-20-34 "Four Girls in a Boat" ) 

and "Fugitive Lovers" ( 

High 1-19 "The County Chairman" 

Low 4-14-34 "Registered Nurse" and ) 

"Murder in Trinidad" J 

High 12-29-34 "Bright Eyes" 

Low 3-31-34 "Gambling Lady" 



High 2-17-34 "Roman Scandals'" 

Low 7-7-34 "Tomorrow's Children" 

High 4-14-34 "Riptide" 

Low 3-24-34 "Fashions of 1934" 

High 7-27 "Love Me Forever" 

Low 4-13 "White Lies" and ) 

"Happy Landing" J 

High 4-14-34 "Spitfire" 

Low 1-26 "Man Who Reclaim'ed His 

Head" 

High 7-27 "Call of the Wild" 

Low 4-21-34 "Two Alone" and ) 

"I Believed in You" ( 

High 3-23 "Shadow of Doubt" 

Low 12-8-34 "Peck's Bad Boy" and ) 

"Menace" | 



14.000 

4,500 
23,000 
10,200 
19,500 

5,000 
19,000 

8,000 
11,000 

3,500 
29,000 
15,500 



7,500 
2,550 
12,750 
3,500 
7.150 

2,700 
6,500 

2.850 
9.800 

3.7.'^0 
8.700 

3,300 



58 



MOTION PICTURE HERALD 



September 7, 1935 



J. C JcNriN$--Hi$ CcLyuM 



Neligh, Nebraska 

Dear Herald: 

We are fully aware that this won't be 
news. We are aware that it will sound to 
you are as being stale, but listen, Will Rogers 
has gone, and in his passing the world has 
lost a most valuable councillor; the rich 
and the poor alike of the nation have lost 
a valued friend; the screen has sustained 
an irreparable loss, and the family a loving 
husband and father. 

We remember that it was written that 
"all that is born must die" but as we re- 
member that, his passing comes to us as a 
painful shock, and as we bow our head in 
reverence to the will of the Almighty there 
comes to us a desire to place a wreath of 
American Beauty roses upon the grave of 
Will Rogers. His wit and philosophy have 
been the arrow that has pointed the world 
to higher and better things, and we, with 
millions of others, mourn his passing. 



Corn on Skyscrapers 

We are just in receipt of a letter from 
Terry Ramsaye, editor of the Herald in 
New York City, and also a copy of the New 
York Times carrying a half-page account of 
the Girl Scouts of the city and outlying dis- 
tricts, having a roasting ear festival on the 
top of one of the city's skyscrapers. From 
this account it would seem that one of the 
latest New York fads is to go into competi- 
tion with the farmers of the state by grow- 
ing corn on the top of their tall buildings, 
and should this fad become universal we 
may expect that New York will soon look 
like a vast cornfield. 

Our guess is, however, that the picking 
of sweet corn on the top of that building, 
and roasting it, was more in the light of 
front page publicity than in the light of 
education and charity. 

We don't know anything about it per- 
sonally, in fact we never heard of girls gath- 
ering corn on the floor of a 16-story build- 
ing before. Usually they gather corn from 
the ground ; in fact the girls seldom gather 
corn out here in the corn belt unless the 
old man has rheumatiz 'er sumthin', and 
we wrote Mr. Ramsaye our opinion of the 
matter in rather an off-hand fashion, and, 
among other unwise things, we said that 
we would venture that there wasn't a girl 
in the bunch but what had her fingernails 
painted red and could smoke cigarettes like 
a section hand. We also ventured the guess 
that not a girl in the bunch could bake a 
pan of biscuits nor pin a didy on so it 
wouldn't come off. 

Jaysee Begs Pardon 

Maybe we are wrong, about these girls. 
Maybe they are different from the girls out 
here in the corn belt, maybe so, and if we 
are we wish the girls would send us their 
pictures so we could show our girls what 
good, motherly intelligence looked like. We 
beg your pardon, girls, we certainly do, but 
hereafter when you roast sweet corn get 
down on the ground and do the roasting 
and leave the front page for more important 
things. God bless you, even if you live in 



Manhattan. Come on out west and the boys 
will help you do the roasting. 

V 

5,000,000 Dogs 

We have just received a copy of The 
Issue, a new publication just started in Lin- 
coln, Nebraska, by ex-Governor Sam R. 
McKelvie, and we note that one writer, 
speaking of planting that "shelterbelt" to 
"bring rain" to the arid west says that the 
government has "commandeered 5,000,000 
dogs." 

Gosh all fishhooks, Elmer, but that's a 
lotta dogs, but then you know that young- 
trees need a lot of attention. If you've got 
a pup to sell write to the "Brain Trust." 
V 

Isn't it funny how unexpectedly things 
happen? We have just picked up an old 
issue of the Herald dated January 24, 1931, 
and in the editorial section we note the fol- 
lowing : 

"Clara Bow is headed for vaudeville or 
the legitimate (so described) stage. Specu- 
lators rate her as a $10,000 a week head- 
liner attraction in vaudeville." Well, well, 
well. Isn't it funny how events change? 
Later on we learned from press reports that 
she married a cowpuncher, but the report 
didn't say whether she was going to live in 
a brown stone mansion or "an old sod 
shanty on the claim." Maybe changing the 
name of our car from "Clara Bow" to "April 
Shower" had something to do with it, who 
knows ? Anyhow, we have always felt that 
her cowpuncher husband ought to send us 
a new set of tires for April Shower. 

Inferiority Complex 

We also note in this same issue an edi- 
torial which, among a lot of other good 
things, says, "the greatest trouble with 
the motion picture is that some of the peo- 
ple in it are sufferers from an inferiority 
complex." By gosh, we are glad to learn 
that. We have been figuring for a long spell 
to try and find out just what ailed some of 
'em, and now we know. The best remedy 
for this ailment that we know of is to put 
a bread and milk poultice on top of their 
domes and to have them drink plenty of 
sassafras tea. This remedy is also recom- 
mended for Einstein's "Relativity," and we 
might also add, the seven-year itch. 

V 

It may be of interest to most of you to 
know that, in our wanderings throughout 
most of Iowa, we noted one of the best pros- 
pects for corn that we have observed in 
many a year. 

This may not be true of the entire state, 
but the portion we traveled (and that in- 
cludes most of the state) it is true. We 
can't say this of all of Nebraska. Part of it 
will have better than an average crop but 
some of it, especially in our own immediate 
neighborhood, will be fortunate to husk 
more than one-third of an average crop, if 
reports of some of our experts are true. 

Theatre Business Increasing 

The peculiar thing about this condition 
is that business at the theatres is on the 
increase. Reports "are that attendance at 



the theatres is greater than last year, for 
which no one seems to be able to give a 
satisfying reason. Maybe it is as one fellow 
stated to us last night that "The less we 
raise and have to sell the better off we are." 
That's funny reasoning, but he may be cor- 
rect. However, the theatre business seems 
to be the only business that shows a marked 
improvement. 

V 

We have just found out where jazz music 
came from. The little German bands used 
to play it for the Kaiser's soldiers when they 
were on the "goose step" march. 

V 

Crooner-Quarantine 

Last night one of our neighbors came in 
to call on us and we coaxed him to sing 
something for us and he started crooning 
a love-song, and the city physician came up 
and quarantined the place, and now we can't 
get out to go and play golf. 

Gee-my-nently-kraut. Doggone the luck 
anyhow. We wish we could learn to keep 
out mouth shut. 

V 

We hope the boys in South Dakota and 
Minnesota won't be disappointed because 
we are coming up there pretty soon to call 
on 'em. We hope also that they will treat 
us as nice as the boys down in the Rio 
Grande valley did last winter. We don't 
expect to get any grapefruit up there nor 
any red fish, but maybe they will have some 
huckleberries. We expect to be there before 
this gets in print, but Ernie will probably 
throw it in the waste paper basket, he's so 
doggone particular that way. 

COLONEL J. C. JENKINS 
The HERALD's Vagabond Colyunnnist 



Sonotone Offers 
New Stock Issues 

An issue of 40,000 shares of cumulative 
convertible preferred stock of the Sonotone 
Corporation, entitled to an annual dividend 
of 60 cents a share, was offered to the public 
Tuesday by Van Alstyne, Noel & Company, 
Inc., of New York, at $10 a share. The 
stock is convertible at the option of the hold- 
er, before its redemption into common stock 
at the ratio of four share of $1 par value 
common stock for each preferred share. 

A sinking fund will be provided, equal to 
25 per cent of net earnings for each quarter, 
to be used for the purchase of preferred 
stock in the open market at or below the re- 
demption price. 



Mix Plans Four 

Tom Mix, handling his own circus this 
year, said in Canton, O., last week that he 
will make four pictures at the conclusion 
of the present circus season, probably for 
RKO. He and Mrs. Mix plan a motor 
\'acation abroad this winter. 



Paramount Backing Play 

Paramount is financially interested in the 
stage production of "Most of the Game," by 
John Van Druten, which will be presented 
this season by Dwight Deere Wiman and 
Auriol Lee. 



; 



September 7, 1935 



First National 



IN CALIENTE: Dolores Del Rio, Pat O'Brien— A 
splendid, entertaining- picture. Story good. Acting 
good. Singing good. Dancing great. I call it a fine 
picture.— Bert Silver, Silver Theatre Co., Inc., Green- 
ville, Mich. General patronage. 



Fox 



BRIGHT EYES: Shirley Temple— The best all 
around picture we have ever shown. Everyone was 
pleased. I would class this picture as a top-notcher. — 
O'. Ingmar Oleson, Sons of Norway Theatre, Ambrose, 
N. D. Small town patronage. 

CHARLIE CHAN IN EGYPT: Warner Oland, 
"Pat" Paterson— A very good program picture. 1 
believe this is the best one of the Chan series. Plenty 
of comedy supplied by Stepin Fetchit. Running time, 
72 minutes. Played July 25.— Charles T. Nelson, Fay 
i'heatre, Jasper, Fia. bmall town and rural patronage. 

COUNTY CHAIRMAN, THE: Will Rogers— Played 
this picture the day after Rogers' death and had a fair 
attendance. Everyone liked it and some came to see 
it the second time. The best of Rogers' pictures. 
Played August 16-17.— O. Ingmar Oleson, Sons of 
Norway Theatre, Ambrose, N. D. Small town pat- 
ronage. 

CURLY TOP: Shirley Temple, John Boles, Rochelle 
Hudson — Hats oS to Fox. Here is a picture that every 
exhibitor in the U. S. A. should be proud of the op- 
portunity to play. You just simply forget about all 
Shirley Temple pictures when you see this one. You 
can sell this one as her greatest picture to date and 
you won't go wrong. Give us more like this one. 
Running time, 75 minutes. Played Aug. 11-12.— 
Charles T. Nelson, Fay Theatre, Jasper, Fla. Small 
town and rural patronage. 

DOUBTING THOMAS: Will Rogers— This one was 
his weakness. Only express my way of thinking. 
Others may see it different.- Walter Odom & Sons. 
Dixie Theatre, Durant, Miss. General patronage. 

DOUBTING THOMAS: Will Rogers— Good as usual. 
Had a big crowd. Larger than we have had on any 
of Rogers' pictures. However, this was due to the 
fact that we played this two days after the tragic 
death of Rogers. Couldn't enjoy it myself for think- 
ing about the accident. The screen as well as the en- 
tire world has lost one of its greatest men. Rogers 
will go down in history among the other great men 
of the times. Adios, Will. Played August 18-19.— 
Chas. Summers & Son, Eiite Tlieatre, Selling, Okla. 
Small town and rural patronage. 

DOUBTING THOMAS: Will Rogers— Played this 
while Will's body was lying in state at Los Angeles. 
Threw a little damper on our crowd, but we all wit- 
nessed the show reverently and appreciatively in 
tribute to America's Most Loved Friend. Had more 
good comments on same than on any Rogers' picture 
we ever showed. Believe he will be different from 
the ordinary actor, no one can take his place, and 
there should be no reason why his pictures should 
not be to the screen what Shakespeare's works are 
to the stage; be reissued and played forever. — Harolde 
T. Young, Palace Theatre, Farmerville, La. Small 
town and rural patronage. 

GEORGE WHITE'S 1935 SCANDALS: Alice Faye, 
James Dunn — Don't know how this one is. New 
Orleans sent me "365 Nights in Hollywood" mstead 
without any notice. The "Scandals" had been adver- 
tised all over the country for two weeks, had a 
whoppin' house. At least it drew well, but my face 
is still red.— Harolde T. Young, Palace Theatre, Far- 
merville, La. Small town and rural patronage. 

GREAT HOTEL MURDER, THE: Victor McLag- 
len, Edmund Lowe — No good and don't expect any- 
thing. Running time, 70 minutes. — Walter Odom & 
Sons, Dixie Theatre, Durant, Miss. General patronage. 

IT'S A SMALL WORLD: Spencer Tracy, Wendy 
Barrie — Slipped up on me. Played brand new and for- 
got to study up on it beforehand. Wonderfully clever 
all way through and pleased 100 per cent. Did not 
draw well, but had I known that the story was laid 
right here in lovely Louisiana, believe could have 
done some profitable advertising and ballyhoo. — Harolde 
T. Young, Palace "Theatre, Farmerville, La. Small 
town and rural patronage. 

OUR LITTLE GIRL: Shirley Temple, Joel McCrea 
— It is a blaze of glory for the kiddies. But like 
others here I say — I do wish we could see her again 
in "Baby Take a Bow" wth James Dunn. Running 
time, eight reels. — Walter Odom & Sons, Dixie Thea- 
tre, Durant, Miss. General patronage. 



MOTION PICTURE HERALD 



IN this, the exhibitors' own de- 
partment, the theatremen of the 
nation serve one another with 
information on the box office per- 
formance of product for their mu- 
tual benefit. It is a service of the 
exhibitor for the exhibitor. Address 
all communications to — 

What the Picture Did for Me 

MOTION PICTURE HERALD 
I 790 Broadway, New York 



SPRING TONIC: Lew Ayres, Claire Trevor, Zasu 
Pitts— "Sprmg Tonic" is just what you might expect, 
nothmg. Ruiming time, seven reels.— Walter Odom & 
Sons, Dixie Theatre, Durant, Miss. General patronage. 

$10 RAISE: Edward Everett Horton, Karen Morley 
—A very entertaining little program picture that 
pleased my patrons. Ruiming time, eight reels. Play- 
ed Aug. 6-7.— Charles T. Nelson, Fay Theatre, Jasper, 
Fla. Small town and rural patronage. 

UNDER THE PAMPAS MOON: Warner Baxter, 
Ketti Gallian — A fair picture but not near as good as 
his "Cisco Kid" role. Here is hoping they give War- 
ner Baxter something better. Running time, 78 min- 
utes. Played July 28-29.— Charles T. Nelson, Fay 
Theatre, Jasper, Fia. Small town and rural patronage. 

U^^DER THE PAMPAS MOON: Warner Baxter, 
Ketti Gallian — Well done and amusing all way through. 
Lots of good comments, drew far above average. I 
still don't care much for Ketti Gallian. Seems very 
ordinary to me.— Harolde T. Young, Palace Theatre, 
Farmerville, La. Small town and rural patronage. 



Mascot 



IN OLD SANTA FE: Ken Maynard, Evalyn Knapp 
— A good western with plenty of music and fun. Not 
the usual shoot 'em up and drag out type, but just 
a good comical modern western. Give us more of this 
type. Pleased one hundred per cent. Running time, 
six reels. Played July 26-27.— Charles T. Nelson, Fay 
Theatre, Jasper, Fla. Small town and rural patronage. 



MGM 



CHINA SEAS: Clark Gable, Jean Harlow, Wallace 
Beery — Gave general satisfaction. Well produced, but 
more of a man's picture, although it did the business. 
— John A. Milligan, Broadway Theatre, Schuylerville, 
N. Y. Small town patronage. 

MURDER IN THE FLEET: Robert Taylor, Jean 
Parker, Nat Pendleton, Ted Healy — This is a mess 
and a hodge podge, if you ask the audience. Healy 
and Pendleton do a Quirt and Flagg sequence that 
McLaglen and Lowe worked out long ago and if you 
can stomach Nat Pendleton doing baby talk to Una 
Merkel, then this is your meat, but I don't want 
helping, thank you. Some action helped but it did 
not make the grade. — A. E. Hancock, Columbia Thea- 
tre, Columbia City, Ind. General patronage. 

NO MORE LADIES: Joan Crawford, Robert Mont- 
gomery — Another pippin from Metro. Step on it big 
and promise first rate entertainment. It will deliver. 
Played August 16.— Frank E. Sabin, Majestic Theatre, 
Eureka, Mont. Small town patronage. 

PUBLIC HERO NO. 1: Chester Morris, Jean Ar- 
thur, Lionel Barrymore— As far as our patrons are 
concerned, the cycle of G men pictures has run its 
course. We have previously shown two other pictures 
of this type which supplied the wants of our patrons 
along these lines. This is well done, but does not 
show the inside workings of the Department of Jus- 
tice to the extent that it might have. Business poor 
and audience reaction mildly interesting. Running 
time, 80 minutes. Played August 11-13.— M. R. Har- 
rington, Avalon Theatre, Oatskanie, Ore. Small 
town and rural patronage. 

PURSUIT: Chester Morris, Sally Eilers— Here is a 
dandy. Book it and be glad to show it. Splendid.— 



59 




George Osborne, Opera Huum.-, W Cuiiiustcr, Alil. 
Small town patronage. 

RECKLESS: Jean Harlow, William Powell— It seem- 
ed to please and it is not so hard to please the good 
people who come to see good stars such as Harlow, 
Powell and Tone. But there is something lacking yet. 
Cut out the killing. Substitute trueness. Running 
time, 100 minutes. — Walter Odom & Sons, Dixie Thea- 
tre, Durant, Miss. General patronage. 

TIMES SQUARE LADY: Robert Taylor, Virginia 
Bruce — This is a mighty good program picture. Drew 
fairly well and gave good satisfaction. — Bert Silver, 
Silver Theatre Co., Inc., Greenville, Mich. General 
patronage. 

VANESSA: HER LOVE STORY: Helen Hayes, 
Robert Montgomery — Just a tiresome, no good picture. 
— ^Running time, 77 minutes. — Walter Odom & Sons, 
Dixie Theatre, Durant, Miss. General patronage. 

VANESSA: HER LOVE STORY: Helen Hayes, 
Robert Montgomery — A very fine picture. Great story 
and fine acting. Gave splendid satisfaction to all we 
got in to see it, but it did not draw hardly film 
rental. No fault of the picture. Played July 30-31. — 
Bert Silver, Silver Theatre Co., Inc., Greenville, Mich. 
General patronage. 

WINNING TICKET, THE: Leo Carrillo, Louise 
Fazenda — Played this picture only one night and wish 
we had played it two, as it is a fine action picture 
and all liked it. Good entertainment for any bill.— 
Bert Silver, Silver Theatre Co., Inc., Greenville, Mich. 
General patronage. 

WOMAN WANTED: Maureen CySuUivan, Joel Mc- 
Crea — Here is another you can be proud of. See it 
and ask some of the critics why they did not credit 
it with what it really is. — George Osborne, Opera 
House, Westminster, Md. Small town patronage. 



Monogram 



DAWN RIDER, THE: John Wayne, Marion Burns 
—A good box office draw from John Wayne, and he 
gives his usual fine performance in it. It begrins to 
look like you cannot go wrong with John Wayne. — 
W. H. Brenner, Cozy Theatre, Winchester, Ind. 
General patronage. 

GREAT GOD GOLD: Sidney Blackmer, Martha 
Sleeper, Gloria Shea — This is a fair picture. It has a 
good story and is interesting. The acting is also fair. 
Didn't do much on this though. Failed to draw. Also 
it was just a bit long. Played August 9-10. — Chas. 
Summers & Son, Elite Theatre, Seiling, Olka. Small 
town patronage. 

HEALER, THE: Ralph Bellamy, Karen Morley— 
This is one of the finest picti^es we ever played and 
we did the poorest business we ever did on a Sunday 
date. The story is very interesting, and the acting 
extra good. Will please any crowd, if you can get 
them in. Played August 11-12. — Bert Silver, Silver 
Theatre Co., Inc., Greenville, Mich. General patron- 
age. 

KEEPER OF THE BEES, THE: Neil Hamilton, 
Betty Furness, Emma Dunn — Either your patrons like 
Gene Stratton- Porter's novels or they do not. There 
is no half way in the matter. Ours do and turned out 
to prove it. This gave them just what they hoped 
for, a faithful production that followed the original 
story is every detail. Well cast, well performed, well 
photographed, but poor sound. Running time, 74 
minutes. Played August 18-20.— M. R. Harrington, 
Avalon Theatre, Clatskanie, Ore. Small town and rural 
patronage. 

LOST IN THE STRATOSPHERE: June Colyer, 
William Cagney — Nothing to brag about to write 
mamma concerning, but it does draw well. It is mildly 
entertaining. — Harolde T. Young, Palace Theatre, Far- 
merville, La. Small town and rural patronage. 

MILLION DOLLAR BABY: Arline Judge, Ray 
Walker, Jimmy Fay — Played to fine house and pleased, 
in spite of Jimmy's inability to act and Judge's 
forced acting. The plot was unique. — Harolde T. 
Young, Palace Theatre, Farmerville, La. Small town 
patronage. 



Paramount 



COLLEGE SCANDAL: Arline Judge, Kent Taylor- 
Proved a pleasant surprise both from the box office 
angle and in entertainment value. Well done mystery 
in a new setting with the laughs coming along regu- 
larly enough to relieve the tenseness. Nice musical 



lllllllllllllllll 



WHAT THE PICTURE 
DID E€R HE 



60 



MOTION PICTURE HERALD 



September 7, 1935 



numbers help make this above average program rat- 
ting. Running time, /9 minutes. Played August 9-10. 
— M. R. Harrington, Avalon Theatre, Clatskanie, Ore. 
Small town and rural patronage. 

GOIN' TO TOWN: Mae West— Well, it is a drawing 
picture. They come to see her in droves. But I can- 
not give tms one a big hand as there is too much 
rougn western shoot 'em up in it tin parts; , but it 
gets the cash. 'iMuf said. Running time, eight reels. 
— Walter Udora &. tjons, Dixie Theatre, Durant, Miss. 
General patronage. 

McFADDEM'S FLATS: Betty Furness, Richard 
Cromwell — This picture as near nothing as we have 
ever playea m tne last 20 years. Brogue h,ngiish 
talking. Why dian t they name it "Sleepy Bill. it 
is a Killer tor your cash box. Running time, eight 
reels.— Walter Odom tk Sons, D'ixie Theatre, Uurant, 
iViiss. (jeneral patronage. 

MAN ON THE FLYING TRAPEZE, THE: W. C. 

Fields— l\ot up to previous Jb'ields", but will please 
enough.— John A. Muligan, Broadway Theatre, Schuy- 
lerviue, I\. Y. Small town patronage. 

PRIVATE WORLDS: Claudette Colbert, Charles 
Boyer, Joan Bennett, Joel McUrea— Well, this Ciau- 
dette Colbert is a big star at my theatre. She is re- 
nned, intelligent and 1 could say more good things 
aDoui her, Dat i ao not Know ner personally. But i 
do not Hke to see her in "Private Worlds. tor it 
is a bad hospital picture with lots of doctors making 
eyes at her and I want to take a shot at them. Run- 
ning time, 86 minutes.— Walter Odom & Sons, Dixie 
Theatre, Durant, Miss. General patronage. 

ROCKY MOUNTAIN MYSTERY: Randolph Scott, 
Charles "Chic" Sale— Just one more picture. Running 
time, 65 minutes.— VValter Odom & Sons, Di.xie ihea- 
tre, Durant, Miss. General patronage. 

SHANGHAI: Charles Boyer, Loretta Young, War- 
ner Oland — Pulled well but the patrons reactions were 
widely varied. The old "never the twain shall meet" 
tntme is tne basis ot the story, logically earned out, 
but very unconvincing and decidedly unsatisfactorily 
so to the average him patron. Boyer and Young de- 
serve better roies than this, for they were sadly mis- 
cast here. Running time, 76 minutes. Played August 
16-17.— M. R. Harrington, Avalon Theatre, Clatskanie, 
Ore. Small town and rural patronage. 

STOLEN HARMONY: George Raft, Ben Bernie— 
I cannot give this one a boost, for it don't stand for 
it. it is only a big bus carrying the show from one 
town to another, then it ends up with a gun battle. 
Just too bad to say anything more. — Walter Odom & 
bons, Dixie Theatre, Durant, Miss. General patronage. 



RKO Radio 



ARIZONIAN, THE: Richard DLx, Margot Grahame 
— A very hne picture. Big story of the west. The 
stars hne. An all round big western drama, lots of 
action. A good one, i say. — Bert Silver, Silver Thea- 
tre Co., Inc., Greenville, Mich. General patronage. 

CHEYENNE KID: Tom Keene— This is a good, fast 
moving western. The photography is good and so is 
the story. Tom Keene is well liked here among the 
western stars. Roscoe Ates furnishes the comedy and 
is good. If your patrons like westerns, give this to 
them and they will be satished. Played August 16-17. 
— Chas. Summers & Son, Elite Theatre, Selling, Okla. 
Small town and rural^atronage. 

DOG OF FLANDERS: Frankie Thomas, Helen Par- 
rish — This is a fine entertaining picture for those who 
like a dog picture. The acting of the whole cast, in- 
cluding the dog, was fine.— Bert Silver, Silver Theatre 
Co., Inc., Greenville, Mich. General patronage. 

GIGOLETTE: Adrienna Ames, Ralph Bellarny— A 
very good picture, but we did no business with it 
as it had been played all around us and not strong 
enough for people to see it twice. I call it a good 
picture, though. — Bert Silver, Silver Theatre Co., 
Inc., Greenville, Mich. General patronage. 

GRAND OLD GIRL: May Robson, Hale Hamilton— 
They did not seem to get very much excited about 
the story of the old school teacher and her efforts to 
keep temptation away from her pupils. It is all well 
done and the ending is unusually impressive. Busi- 
ness below the usual warm weather average. — J. E. 
Stocker, Myrtle Theatre, Detroit, Mich. Neighborhood 
patronage. 

HOORAY FOR LOVE: Ann Sothern, Gene Ray- 
mond, Bill Robinson — Slow and draggy. Too much 
fixing putting on the play. Audience waiting for some- 
thing better to show up but had to take a disappoint- 
ment and watch it end with nothing to howl about. 
So we were closed up for second night showing. Run- 
ning time, 85 minutes. — Walter Odom & Sons, Dixie 
Theatre, Durant, Miss. General patronage. 

KENTUCKY KERNELS: Wheeler and Woolsey— 
It will get the laughs. .Same style as these two stars 
always put over. Nothing to rave over and nothing 
in it to build future prosperity for us exhibitors. Run- 
ning time, 75 minutes. — Walter Odom & Sons, Dixie 
Theatre, D'urant, Miss. General patronage. 

LADDIE: John Beal, Gloria Stuart— It is good of 
its kind, back in the 90's. But it will please. Running 
time, seven reels. — Walter Odom & Sons, Dixie Thea- 
tre, Durant, Miss. General patronage. 



LADDIE: John Beal, Gloria Stuart— This is the kind 
of a picture that will warm the cockles of your heart. 
It is a story book kind of a story, if you get my 
ineaning, with a real story book kind of a happy end- 
ing. I want to comment on the outstanding work of 
Donald Crisp. Of course no picture could De as en- 
joyable as this unless every member of the cast fitted 
their parts. I double billed this with a Ken Maynard 
picture and also showed the last chapter of the 
"Phantom Empire," so as a whole did better than 
average, but 1 credit "Laddie" with part of the in- 
creased business. — J. E. Stocker, Myrtle Theatre, De- 
troit, Mich. Neighborhood patronage. 

PEOPLE'S ENEMY: Preston Foster, Melvyn 
Douglas — Played this on a doube bill. A good picture 
but no drawing power. Barely film rental. I still say 
it is good entertainment. — Bert Silver, Silver Theatre 
Co., Inc., Greenville, Mich. General patronage. 

ROBERTA: Fred Astaire, Ginger Rogers, Irene 
Dunne — Boy, there's only one word in the showmen's 
vocabulary that fits this one. You guessed it. Colossal! 
This happens to be one of the best all around mu- 
sicals we have shown for sometime. Of course Astaire 
and Rogers were grand as usual. The patrons raved 
about 'em. However, they didn't seem to care so much 
about Irene Dunne's "silver voice." Anyway, you 
can't go wrong on this one. They 11 come back the 
second and third night. Played August 11-12. — Chas. 
Summers & Son, Elite Theatre, Selling, Okla. Small 
town and rural patronage. 

SHE: Helen Gahagan, Randolph Scott — A picture 
made up with big sets and a lot of hokum thrown in, 
that does not make good entertainment, and for me 
a very poor box office. Now then for your information 
we used four 24-sheet posters, over 100 inches of 
space in newspapers during the run of four days 
starting on Sunday, and was only able to get average 
business, and many walkouts on the picture, which is 
unusual in this theatre. The producer missed fire after 
showing tremendous application of grey matter in the 
making of this picture throughout. The brain that 
conceived it failed at the last to bring it to a satis- 
factory conclusion. — W. H. Brenner, Cozy Theatre, 
Winchester, Ind. General patronage. 

STAR OF MIDNIGHT: William Powell, Ginger 
Rogers — Two good stars but in a detective plot and 
it seems this kind of picture has had time to go all 
over this big world and the producers should know 
the public has grown tired of them and don't care to 
see anymore of them, so long as they live. Running 
time, ^ minutes. — Walter Odom & Sons, Dixie Thea- 
tre, Durant, Miss. General patronage. 



United Artists 



CARDINAL RICHELIEU: George Arliss— Arhss as 
box otiice I think is all washed up. His forte is his- 
torical pictures and the public does not seem to care 
what happened to France so many years ago. It also 
was a wash-out at the box office and that tells the 
tale for any star, especially one that is as old as 
Arliss is. — A. E. Hancock, Columbia Theatre, Colum- 
bia City, Ind. General patronage. 

LET 'EM HAVE IT: Richard Arlen, Virginia Bruce 
— This is one of the cycle that is predominating this 
business today. Good picture of its type but this and 
"Public Hero No. 1," which, too, is a good picture, 
were played too close together to do us any good. 
"They both have plenty of action, but the cycle hurts 
the box office for they deal with the G Men, and when 
you have three producers' pictures bought with dates 
scarce and all three producing pictures of like ilk it 
is not so good. — A. E. Hancock, Columbia Theatre, 
Columbia City, Ind. General patronage. 

LET 'EM HAVE IT: Richard Arlen, Virginia Bruce 
— A great Saturday night action picture — C. L. Niles, 
Niles Theatre, Anamosa, Iowa. General patronage. 

OUR DAILY BREAD: Karen Morley, Tom Keener- 
Good picture but does not take well in rural communi- 
ties as the farm scenes are absurd. Did fairly well 
with it, however. Can't tinderstand why Senator 
Copeland wants every citizen to see it. Played Aug- 
ust 9-10. — O. Ingmar Oleson, Sons of Norway Theatre, 
Ambrose, N. D. Small town patronage. 

OUR DAILY BRE^AD: Karen Morley, Tom Keene— 
This was better than expected. It is really a high 
class drama in every way. Stories dealing with ques- 
tions of the day are usually not box office. This takes 
up the depression and oflfers something of a solu- 
tion. One would assume that it would be hard to 
make picture entertainment out of a subject of this 
sort, but that is just what they did. It has every- 
thing, romance, thrills, suspense and as exciting a 
finish as one could ask for. As for drawing power, 
just a fair average. If you can get them in to see a 
picture with such a title, the great majority will be 
pleased.— J. E. Stocker, Myrtle Theatre, Detroit, Mich. 
Neighborhood patronage. 

WEDDING NIGHT, THE: Anna Sten, Gary Coop- 
er — I have been telling this publication what the pic- 
tures have done for me for a long, long time. On 
some of them I say good things and on most of them 
it is hard to know what to say. So all I can say for 
this one is it did not draw, especially the second 
night, and when they fail to draw the second night 
you may know they are weak. Running time, eight 
reels.— Walter Odom & Sons, Dixie Theatre, Durant 
Theatre, Miss. General patronage. 



Universal 



ALIAS MARY DOW: Sally Filers, Ray Milland- 
This is a very good program picture. The story is 
interesting and the acting of the stars fine. I call it 
a very satisfactory program picture. — Bert Silver, 
Silver Theatre Co., Inc., Greenville, Mich. General 
patronage. 

BRIDE OF FRANKENSTEIN: Boris KarloflE— It is 
a mixup of thrills and everything else that excite- 
ment calls for. Went over big the first night. Run- 
ning time, 10 reels.— Walter Odom & Sons, Dixie 
Theatre, Durant, Miss. General patronage. 

BRIDE OF FRANKENSTEIN: Boris Karlof?— Great 
of the kind, but oh, what kind of entertainment. It 
drew very well and they liked it and I haven't got 
a thing to say about that. It's big and if you like to 
be horrified it has it.— Bert Silver, Silver Theatre Co., 
Inc., Greenville, Mich. General patronage. 

BRIDE OF FRANKENSTEIN: Boris KarlofT— A 
worthy followup of "Frankenstein." Of the two, this 
IS better than the first. Karloff does better in this 
than in the first "Frankenstein." The technicians did 
a masterful job, and those who prepared the script 
did well. It is needless to say that the entire cast did 
well under the leadership of a capable director. Draw- 
ing power good. This drew an unusual amount of 
children during the midweek. Adult attendance was 
also better than usual. — J. E. Stocker, Myrtle Thea- 
tre, Detroit, Mich. Neighborhood patronage. 

IMITATION OF LIFE: Qaudette Colbert, Louise 
Beavers, Warren William, Ned Sparks — A splendid 
feature. Miss Beavers stole the show, but Miss Col- 
bert, Mr. William and Mr. Sparks were fine. It's a 
tear jerker for fair. Rather long, so watch your 
shorts. Action fans may not go for it, but most of 
intelligencia will appreciate it and tell you so. Run- 
ning time, 120 minutes. Played August 3. — Frank E. 
Sabin, Majestic Theatre, Eureka, Mont. Small town 
patronage. 

MISTER DYNAMITE: Edmund Lowe, Esther Ral- 
ston — Very good program. Plenty of wise cracks and 
three juicy murders and a corking suicide (or was it 
a suicide?) to round out the evening. Play it and 
please 'em. Played July 27. — Frank E. Sabin, Majes- 
tic Theatre, Eureka, Mont. Small town patronage. 

MISTER DYNAMITE: Edmund Lowe, Esther Ral- 
ston — A mighty good, entertaining picture. Interest- 
ing story. Well directed and well acted. Gave good 
satisfaction. Played August 2-3. — Bert Silver, Silver 
Theatre Co., Inc., Greenville, Mich. General pat- 
ronage. 

TRANSIENT LADY: Gene Raymond, Henry Hull— 
A picture that means nothing at my theatre. A shoot- 
ing scrape, a man killed, tried, convicted, mob breaks 
jail and it is all over and I turn my audience out 
and they go home disgusted. Running time, eight 
reels. — Walter Odom & Sons, Dixie Theatre, Durant, 
Miss. General patronage. 



Warner Bros. 



ALIBI IKE: Joe E. Brown — This is certainly a wow 
of a picture for a small town and ought to satisfy 
tli^ big ones. Clean and very funny. Baseball fans ate 
it up here. One hundred per cent satisfaction. Played 
July 28-29.— Bert Silver, Silver Theatre Co., Inc., 
Greenville, Mich. General patronage. 

BROADWAY GONDOLIER: Dick Powell, Joan 
Blondell — Everyone satisfied with this musical comedy 
drama. — John A. Milligan, Broadway Theatre, Schuy- 
lerville, N. Y. Small town patronage. 

DINKY: Jackie Cooper, Mary Astor — Just a "dinky" 
picture. Running time, eight reels. — Walter Odom & 
Sons, Dixie Theatre, Durant, Miss. General patronage. 

GOING HIGHBROW: Guy Kibbee, Zasu Pitts, Ed- 
ward Everet Horton — I can't give this one much. 
Pitts is no draw any more and Kibbee, as I have 
stated before, is okay in support, but to head a cast 
he does not pull at the box office. — A. E. Hancock, 
Columbia Theatre, Columbia City, Ind. General pat- 
ronage. 

STRANDED: Kay Francis, George Brent — A splen- 
did picture. We shall bring back and play again. One 
of the best entertainments we have had for a long 
time. — Bert Silver, Silver Theatre Co., Inc., Greenville, 
Mich. General patronage. 



Short Features 



Educational 



DAME SHY: Tom Patricola, Buster West— Another 
good laugh getter from Patricola and West. They 
are at the top of the heap for good comedy entertain- 
ment. — John A. Milligan, Broadway Theatre, Schuy- 
lerville, N. Y. Small town patronage. 

DUMB LUCK: Easy Aces— Clever and well done 
comedy typical of these radio favorites. Running time. 



September 7, 1935 



MOTION PICTURE HERALD 



61 



17 minutes. — M. R. Harrington, Avalon Theatre, Clat- 
skanie. Ore. Small town and rural patronage. 

FIREMAN'S DAY OFF: Song Hit Stories— Good 
singing and seme comedy. Mildly entertaining. — Har- 
olde T. Young;, Palace Theatre, Farmerville, La. 
Small town and rural patronage. 

FOXY FOX, THE: Paul Terry-Toons— Clever car- 
toon that will bring the laughs. — John A. Milligan, 
Broadway Theatre, Sclmylerville, N. Y. Small town 
patronage. 

GAY OLD DAYS: Song Hit Stories— A clever mu- 
sical. Running time, one reel. — Charles T. Nelson, Fay 
Theatre, Japser, Fla. Small town and rural patronage. 

OLD CAMP GROUND: Song Hit Stories— By far 
the best we've played in this series. Civil War songs 
and background which pleased. — Harolde T. Young, 
Palace Theatre, Farmerville, La. Small town and 
rural patronage. 

SOUTH POLE OR BUST: Paul Terry-Toons— A 
very good cartoon with clever music. — Charles T. Nel- 
son, Fay Theatre, Jasper, Fla. Small town and rural 
patronage. 

TARS AND STRIPES: Star Personality Comedies- 
All I can say for this one is fair. Running time, two 
reels, — Charles T. Nelson, Fay Theatre, Jasper, Fla. 
Small town and rural patronage. 

TERRY-TOONS: Well liked by our audiences. I 
believe the best so far have been "The First Snow" 
and "Flying Oil." — Harolde T. Young, Palace Theatre, 
Farmerville, La. Small town and rural patronage. 



Fox 



ADVENTURES OF THE NEWSREEL CAMERA- 
MAN: Always good. "Man's Mania for Speed" seem- 
ed to please a little more than some of the others.— 
Harolde T. Young, Palace Theatre, Farmerville, La. 
Small town and rural patronage. 



MGM 



BOSCO'S PARLOR PRANKS: Happy Harmonies- 
Above average color cartoon. Running time, 8 minutes. 
— M. R. Harrington, Avalon Tlieatre, Clatskanie, Ore. 
Small town and rural patronage. 

MEMORIES AND MELODIES: Musical Revues— 
The finest color two reel of the year. Play it on your 
best dates. Stephen Foster's beautiful music with 
songs, dances, etc. We shall play this back a second 
time. Do not miss it. — C. L. Niles, Niles Theatre. 
Anamosa, Iowa. General patronage. 

ROAMIN' VANDALS: Musical Comedies— Good 
ribald comedy. Patsy Kelly the whole show. Support 
not so good. — Frank E. Sabin, Majestic Theatre, Eu- 
reka, Mon. Small town patronage. 

TEACHER'S BEAU: Otjr Gang— Here's an Our 
Gang that is a knockout. Don't miss it. — C. L. Niles, 
Niles Tlieatre, Anamosa, Iowa. General patronage. 

THICKER THAN WATER: Laurel and Hardy- 
Average Laurel and Hardy. — John A. Milligan, Broad- 
way Theatre. Schuylerville, N. Y. Small town pat- 
ronage. 

YOU SAID A HATFUL: Charley Chase— A very 
good Charlie Chase comedy. Pleased all. — C. L. Niles, 
Niles Theatre, Anamosa, Iowa. General patronage. 



Paramount 



HYP-NUT-TIST, THE: Popeye the Sailor— The 
best Popeye to date. Give it preferred time. Olive 
Oyl, as the chicken, a riot. — C. L. Niles, Niles Thea- 
tre, Anamosa, Iowa. General patronage. 

IS MY FACE BLACK: Molasses 'n' January- 
Will add to the entertainment value of any bill. Run- 
ning time, 10 minutes. — M. R. Harrington. Avalon 
Theatre. Clatskanie. Ore. Small town and rural pat- 
ronage. 

LITTLE SOAP AND WATER, A: Betty Boop - 
Just a passable Betty Boop.— C. L. Niles. Niles Thea- 
tre, Anamosa, Iowa. General patronage. 

MONKEY SHINES: Paramount Varieties— A day in 
the life of a young chimp. Entertaining. Running 
time, 10 minutes.— M. R. Harrington, Avalon Tliea- 
tre, Clatskanie. Ore. Small town and rural patronage. 

PARAMOUNT PICTORIAL: No. 10— An excellent 
filler with some color.— C. L. Niles, Niles Theatre, 
Anamosa, Iowa. General patronage. 



' RKO Radio 



ALIBI BYE BYE: Clark and McCullough Series— 
A good comedy with plenty of laughs. Running time. 
21 minutes.— Charles T. Nelson. Fay Theatre, Jasper, 
Fla. Small town and rural patronage. 

MERRY KITTENS, THE: Rainbow Parade Cartoons 



—A fiine color cartoon about the three little kittens 
and the dog.— C. L. Niles, Niles Theatre, Anamosa, 
Iowa. General patronage. 

SPINNING MICE: Rainbow Parade Cartoons— A 
gocxl color cartoon from RKO Radio. — C. L. Niles, 
Niles Theatre, Anamosa, Iowa. General patronage. 



United Artists 



WATER BABIES: Silly Symphonies— A fine Silly 
Symphony. One of ihe best and that is saying some- 
thing.— C. L. Niles, Niles Theatre, Anamosa, Iowa. 
General patronage. 



ing. Running time, 15 chapters. — Charles T. Nelson, 
Fay Theatre, Jasper, Fla. Small town and rural 
patronage. 

PHANTOM EMPIRE: Gene Autry, Frankie Darro 
— Just finished with the last chapter and found this a 
very satisfactory serial. Held its own nicely during 
12 weeks of summer weather. The last chapter fin- 
ished in a blaze of glory. I advertised, " come and 
see the surprise ending of this unusual serial," and 
had the best children attendance of the summer, also 
a fair adult attendance. "Laddie" and Ken Maynard 
in "Smoking Guns" was also shown on same pro- 
gram, but I credit the last chapter of this serial with 
the main part of the draw. If you want a serial that 
is different, and cleverly done, this is it. — J. E. Stock- 
er. Myrtle Theatre, Detroit, Mich. Neighborhood pat- 
ronage. 



Universal 



DOIN' THE TOWN: Mentone No. 9-A— Another 
slick two- reel novelty musical from Uncle Carl. We 
thoroughly enjoyed it.— Frank E. Sabin, Majestic 
Theatre, Eureka, Mont. Small town patronage. 

GOING PLACES NO. 8: Lowell Thomas— Travel. 
Nothing outstanding. Running time, 10 minutes. — M. 
R. Harrington, Avalon Theatre, Clatskanie, Ore. 
Small town and rural patronage. 

HILL BILLY: Oswald Cartoons — This was a honey. 
Fine singing and plenty of action and fun. — Frank E. 
Sabin, Majestic Theatre, Eureka, Mont. Small town 
patronage. 

TELEPHONE BLUES: Mentone No. 11 -A— Splen- 
did offering of the variety type. Running time, 19 
minutes. — M. R. Harrington, Avalon Theatre, Clat- 
skanie, Ore. Small town and rural patronage. 



Warner Vitaphone 



Danubia to Open Season 
With Hungarian Picture 

Danubia Pictures, Inc., will open its 
1935-36 season with "Csunya Lany" 
("Homely Girl"). Danubia Pictures has 
acquired the United States and Canadian 
rights to 10 Hungarian dialogue films for 
the new season. Three of the features have 
passed the custem office and the others are 
in production. 

Danubia Distributing Corporation, New 
York, has been appointed sole distributors 
for Europa Film Company of Cleveland, 
Ohio, for the New York and eastern terri- 
tories. The distributing company also ac- 
quired distribution and exhibition rights on 
three Hungarian dialogue features from 
Hungaria Film Exchange. 



ALONG FLIRTATION WALK: Merrie Melodies— 
A good color cartoon with an egg -laying contest in 
place of football. — C. L. Niles, Niles Theatre, Ana- 
mosa, Iowa. General patronage. 

LOVE DEPARTMENT, THE: Bernice Claire— Poor 
comedy. — John A. Milligan, Broadway Tlieatre, Schuy- 
lerville, N. Y. Small town patronage. 

RIMAC'S RHUMBA ORCHESTRA: Melody Mas- 
ters — A good hot band number with South American 
dance numbers. Pleased very much. — C. L. Niles, 
Niles Theatre, Anamosa, Iowa. General patronage. 

WILL OSBORNE AND HIS ORCHESTRA: Melody 
Masters — A very fine band act with excellent singing 
and dancing. — C. L. Niles, Niles Theatre, Anamosa, 
Iowa. General patronage. 



Miscellaneous 



BETTER HOMES NEWS FLASHES: Put out by 

Federal Housing Administration. Folks seemed to ap- 
preciate it.— Harolde T. Young, Palace Theatre, Far- 
merville, La. Small town and rural patronage. 



New Film Credit Bank 
Fornned In Poland 

A film credit bank will be organized in 
Poland, because Polish production is not 
able to provide the home market with suffi- 
cient domestic films. Producers who have 
not enough cash at hand will pay a certain 
percentage of the capital necessary to the 
bank, which then will finance the whole 
production. 

The bank will also give credit at low rates 
for the building of new theatres throughout 
Poland. The newly constructed theatres are 
to be organized in a trust guaranteeing 
for the film bank a safe outlet for the pro- 
ductions financed. 

A cooperative society for players also will 
be formed. 



Serials 



Mascot 



MIRACLE RIDER: Tom Mix— I have played seven 
chapters of this serial and it is holding up fairly well. 
The recording is not the best. Tom Mix is getting al- 
most too old to act. Tony, Jr., does some good act- 



WISE SHOWMEN 



KNOW FOR A FACT THAT 



Fl LMACK TRAILERS 



ARE niFFERENTA ND BETTER 
L ET U^~f Yfj ' 

INCLUDING MUSIC 6- ANIMATION 



F I LMACK TRAILER CO. 



844 S. WABASH AVE. 



CHICAGO, ILL. 



Anderson Takes Houses, 
Now in Control of Eleven 

H. H. Anderson, owner of the Anderson 
Theatres Company, Charlotte, S. C, has 
purchased control of theatres at Dillon, Mc- 
CoU and Chesterfield, all South Carolina, 
from B. B. Benfield. Mr. Anderson now 
controls 11 theatres. He is completing an- 
other theatre in Dillon, and will continue to 
' perate both houses there. Mr. Benfield will 
continue to operate the Ben's Broadwav, at 
Myrtle Beach, S. C. 



"Streannlined" Theatre 
Set for Colunnbus, Ohio 

Following remodeling, Columbus, O., will 
liave in the Grand the first "streamlined" 
theatre in that area. According to Harry 
Schreiber, city manager, the owners are 
spending $165,000 on the remodeling, to 
which RKO has added approximately $50,- 
000. The house goes to RKO on a 20-year 
lease under terms of a deal just signed by 
Nat Holt, circuit division manager. The 
opening is tentatively set for October 1. 



62 



MOTION PICTURE HERALD 



September 7, 1935 



WABASH AVENUE 



CHICAGO 

Members of the publicists' association got 
together the other night for an all-members 
meeting. Reports the next day were to the 
effect that it was an unqualified success. 
President Larry Stein said that the noon 
luncheons, which were a feature of the club 
before the summer vacation period, will be 
resumed this fall. Plans are now under 
way for the first anniversary party to be 
held this month. 

V 

Mickey Mouse's seventh birthday, Sep- 
tember 29th, is going to be celebrated in a 
big way here. Already the demand for 
prints for a special showing on that date is 
heavy according to exchange manager Sam 
Horowitz. 

V 

Charlie Kamp, United Artists city man- 
ager, is trying to find a way to escape the 
hayfever. So far no luck. 

V 

Harold Mirisch, Milwaukee district man- 
ager for Warner theatres, is in town making 
arrangements for new product. 

V 

The Major Edward Bowes Amateur 
group has been booked extensively into the 
Great States first-run houses. The stage 
group appearing here a week ago proved to 
be exceptionally good. 

V 

Anne Hausman, comely secretary at 
Allied, has her troubles. She fell off a 
bicycle and sprained her arm. The next 
day a new switchboard was installed at the 
office, which with private lines to all ex- 
changes would have given her plenty to do 
even without having one arm in a sling. 
V 

Sign of Winter : Heat has been turned 
on in the office buildings. Thank goodness ! 
V 

"Top Hat" was given a well-received 
trade showing at the Palace Friday night. 
The showing was held at midnight. 

V 

Chicago exhibitors are taking advantage 
of the thousand foot trailer Paramount is 
distributing free. The film shows interest- 
ing shots in the making of "The Crusades," 
"Two for Tonight," "Peter Ibbetson," "So 
Red the Rose," "Milky Way," "Big Broad- 
cast of 1935" and "Rose of the Rancho." 
V 

The McVickers, loop deluxer, opened 
Saturday on a pop-priced policy after being 
all cleaned up and made ready for what 
appears to be a busy fall. The house will 
cut in heavily on some of the other loop 
second-run houses, with prices set for 20 
cents matinees and 30 cents evenings. 
V 

Harvey B. Day, of New York, Terry- 
Toon representative, was in Chicago last 
week calling on Clyde Eckhardt and other 
friends. 

V 

One chap who heard the Chicago Bears- 
All-.Star football game on the radio and was 
very glad he did (on account of the rain) 
was none other tiiaii 

CROUCH 



Finger and Degen 
Remodeling Theatre 

The New Gem theatre, owned and operat- 
ed at Marissa, 111., by Finger and Degen, is 
undergoing complete remodeling and re- 
decoration for early reopening. 1 he ceilings 
and walls are being covered with a new com- 
position material to improve the acoustics 
and sound effects and the front of the orches- 
tra has been rounded off by curving the walls 
toward the stage, to enhance the view of the 
screen from all seats. The entire theatre is 
being recarpeted. The front is being 
rebudt, with aluminum work figuring strong- 
ly in the new decorative scheme. 



Benefit for Sandler's Family 

A performance will be held Saturday mid- 
night, September 14, at the Savoy, Brook- 
lyn, for the benefit of the widow and three 
children of Harry Sandler, operator at the 
Alba and employee of the Randforce circuit 
in Brooklyn 18 years, who died recently. 
Frisch and Rinzler have donated the thea- 
tre, and all managers of the circuit are as- 
sisting. Dave Newman of F & R is treas- 
urer of the fund, while Harry Garfman of 
the Carroll theatre and Abe Feinman of the 
Parkside are handling ticket sales. Local 
306 operators and all talent are donating 
their services. The entire proceeds will go 
to the survivors. 



Superior Opens Fourth Office 

buperior Pictures has opened its fourth 
exchange, the latest one in St. Louis at 331/ 
Olive street, with Andy R. Dietz manager. 
The other offices are in Milwaukee, India- 
napolis and Chicago. 



Rowe to Operate Theatre 

Roy Rowe, for the past four years mana- 
ger of the Warner theatre in Pittsburgh, is 
re-entering the field as an independent ex- 
hibitor in eastern North Carolina. Mr. 
Rowe will assume management of the new 
Pender Theatre of Burgaw, N. C. 



Stone in Film 20 Years 

Lewis Stone with his appearance in 
MGM's "China Seas" is celebrating his 
twentieth anniversary in motion pictures. 



SHORT PRODUCT 
PLAYING BROADWAY 



Week of August 31 



CAPITOL 

Pi+cairn Island Today MGM 

Poor Little Me MGM 

PARAMOUNT 

Major Bowes' Amateur The- 
atre of the Air RKO Radio 

Time for Love Paramount 

Spor+IIght Paramount 

RIVOLI 

Radio Silly Vitaphone 

ROXY 

Three Lazy Mice Universal 

The Amateur Husband Educational 

STRAND 

Buddy, the "Gee" Man. . . . Vitaphone 
Springtime in Holland Vitaphone 



TRAVELERS 



Max Reinhardt has canceled his projected 
production at Salzburg, Austria, of "Die 
Flederhaus" in order to return to America in 
time for the world premiere on October 9 of 
"A Midsummer Night's Dream." 

Ruth Chatterton arrived in New York Tues- 
day, after flying from Cleveland in her own 
plane. 

Lillian Hellman, co-author with Moedaunt 
Shairp of the screen play of Samuel Gold- 
wyn's "The Dark Angel," arrived in New 
York from a brief visit to Hollywood. 

Arthur Jarratt, GB Theatre Circuit execu- 
tive in England, sailed for New York Wed- 
nesday, accompanied by Mrs. Jarratt. 

Herman G. Weinberg, managing director and 
publicist of the Little Theatre, Baltimore, 
sails for South America Saturday. 

Henry Wilcoxon sailed on the Bremen last 
Friday bound for England. 

Bing Crosby and his wife, Dixie Lee, have 
left Saratoga Springs, N. Y., by train for 
Hollywood. 

Donald Briggs has left Chicago for Holly- 
wood to start work for Universal Pictures. 

Norma Shearer and her husband, Irving 
Thalberg, are in New York from the coast. 

Marta Eggerth arrived in New York on the 
Normandie Monday. She will go to the 
Coast in a week to begin a long term con- 
tract with Universal. 

Oscar Hammerstein, HI, has left New York 
by rail for the coast. 

Marsha Hunt, under contract to Paramount, 
will arrive in New York this Saturday from 
Hollywood. 

Jan Kiepura sailed Tuesday from Europe 
aboard the Europa for the United States. 

Dr. Eric Locke, business assistant to Ernst 
Lubitsch, accompanied by Harry Perry, 
cameraman, sailed on the Normandie Wed- 
nesday for Le Havre. 

Robert Montgomery, vacationing from the 
MGM studios since June, returned to Holly- 
wood last week. 

Hugh Walpole is in Hollywood to begin 
work on the screen play of "Oliver Twist," 
for MGM. 

Francis Lederer arrived in New York Wed- 
nesday by plane from the Coast. 

Fred Astaire has left New York after a two 
months' vacation to begin work on his next 
RKO Radio picture. 

Jesse L. Lasky is en route from the Coast 
with England his destination. 

Robert T. Kane sailed Thursday on the 
Berengaria for England. 

Dr. a. H. Giannini with Mrs. Giannini 
arrived in New York Monday on the Nor- 
mandie. 

Helen Jepson has returned to New York from 
the Coast. 

Ed Levy, MPTOA secretary, is in New York 

from New Haven. 
Sydney Buchman arrived in New York 

aboard the Champlain from France. 
Joseph V. Connolly, Mrs. Connolly and 

Floyd Gibbons sailed aboard the Rex last 

Saturday for Europe. 
Mrs. Frank Borzage is in New York from 

the Coast. 

SiQ Wittman returned to New York after a 
week's tour of Universal exchanges. 

Lou Kaufman of the Warner legal depart- 
ment has returned to New York from two 
weeks in Cleveland. 

Gary Cooper has flown back to the Coast to 
report to Paramount. 

Edmund Breese is in New York rehearsing 
for a new Al Woods show. ' 

H. G. Wells is expected in New York from 
England in about two weeks, and will leave 
immediately for Hollywood. 

Frank Tuttle, Paramount director, left for 
the Coast by train. 

Madge Evans has left New York for Holly- 
wood. 



September 7, 1935 



MOTION PICTURE HERALD 



63 



MOTION 
PICTURE vSV 
O HERALD Im 




ROUND TARLE CLE'S 

zAn international association of showmen meeting weekly 
in MOTION PICTURE HERALD for mutual aid and progress 




THE 1935 GRAND AWARDS 

As was to be expected, the announcement in last week's 
issue of the 1935 Quigley Grand Awards to be presented to 
the winners in Hollywood caused quite a buzz wherever theatre- 
men assemble. 

That the winners are to be transported via plane and are 
to have a full week in Studioland without question makes for 
an added incentive to those showmen striving for Award 
recognition. 

Although we are not prepared at this writing to divulge 
the completed schedule of presentation and reception, it may 
be safely taken for granted that the two 1935 monthly plaque 
winners who are chosen for the Grand Awards will be hon- 
ored by the production chiefs and their stars as no theatre- 
man has yet been in the history of showbusiness. 

V V V 
GIVE 'EM ENOUGH ROPE 

One of the reasons why exhibitor-executives hold down ad- 
vertising may trace from the fact that every one of their 
managers is not the very best judge of whether or not the 
costs of a contemplated campaign or part of a campaign will 
return enough extra business to justify the expenditure. 

And another reason for the general restriction may be laid 
to those managers concerned more with making a showing 
for themselves than v/orrying overly much about business. If 
their expensive stunts do not go over as anticipated, the one- 
way boys usually have some sort of a workable alibi in readi- 
ness to square themselves for the flop. 

Unfortunately these cases make it that much tougher for 
the lads who can really deliver and this is why we would like 
to suggest an experiment that held down within reasonable 
bounds should go a long way in separating the strong men 
from the weak. 

We would like to see executives call in the managers who 
justifiably or otherwise are blaming poor business on insuf- 
ficient advertising appropriations, give each of them for a 
sufficient period a budget approximating the amount deemed 
necessary and speak somewhat thusly: 

"Gentlemen, you have just won yourselves a healthy budget. 
Now go out and get the business. Drag in that extra dough. 
How, when, which or where is strictly up to you, just as long 
as you don't upset policies, burn the theatre or turn the place 
into a skating rink. 

"If you hone to show your stuff, here's your spot and, gentle- 
men, you are on it. Proceed to produce." 

Action of this sort should bring almost immediate results. 



For given enough rope, your hard-hitting manager will use it 
to hogtie a lot of extra worthwhile business. And with the 
same rope, making due allowance for uncontrollable circum- 
stances, the weak sister may be expected to entangle himself 
In a series of revealing knots. 

V V V 
SIGN OF THE TIMES 

Congratulations are distinctly in order: 

To Myron Shellman, previously with the Mullin and Pinanski 
New England circuit and now on his own at the Raymond 
Theatre in Pasadena, Cal. 

To Roy Rowe, until recently Warner city manager, in Wash- 
ington, Pa., and now an exhibitor at the Pender Theatre, Bur- 
gaw, N. C. 

And to E. C. Johnson, who goes from the assistant's job 
at the Ready Theatre, in Miles, Mich., to his own spot, the 
Buffalo, New Buffalo, In the same state. 

As a sign of the times perhaps, it may be interesting to note 
that more than a few of our members are In actual negotiation 
or seeking about for situations of their own, which movement 
should obviously be encouraged for the good of the Industry. 

V V V 

A BONUS PLAN THAT WORKS 

A bonus plan depending not upon quotas or profits. A 
practical method based upon yearly grosses that determines 
the manager's end. A system in effect for the past year that 
has the double virtue of working out satisfactorily for the 
manager as well as the circuit. 

The above are highlights of the percentage plan of com- 
pensation as conceived and carried out successfully for Famous 
Players-Canadian theatremen by headmen N. L. Nathanson 
and J. J. FItzgibbons. 

In Toronto, last week, your Chairman obtained from these 
executives and from many of the men benefited their personal 
reactions to the results of the first year of the bonus plan 
already set for a second year of operation. There is ample 
evidence to hand that for puzzled exhibitors sincerely seeking 
an air-tight plan of managerial compensation, the Famous 
Players-Canadian system may well be adapted as the solution 
of a vexing problem that must be solved. 



6:4 MOTIONPICTUREHERALD 



SHOWMEN'S LOBBY LAFFS! 




Ties Star to Wire Gag 
On "Miss Glory" Opening 

New wire circuit between New York and 
Hollywood was tied into the opening of 
"Page Miss Glory" at the New York Strand 
by Irv Windisch, publicist, who arranged 
for Western Union to install sending ma- 
chine in lobby, machine to be synchronized 
to trans lux screen. Local motion picture 
critic was slated to send message which 
would appear on screen to Marion Davies 
and to have return message from Hollywood. 

Drug store tied in by featuring a "Dawn 
Glory" sundae and offering five pairs of 
passes each day to those whose luncheon 
checks carried certain numbers. In cooper- 
ation with Auburn motor company, car simi- 
lar to that won by the winner of magazine 
"Page Miss Glory" contest, was promoted 
with chauffeur and driven around streets 
appropriately bannered. Imprinted paper 
napkins were in ice cream parlors, ball parks 
and restaurants as were Marion Davies im- 
printed stills. 



"Have Yon Contributed Lately? 




"PAGE" GIRL. Bill Hendricks, Warner's, 
kftemphis, Tenn., planted girls in bathing 
suits at beach resorts with "Page Miss 
Glory" copy painted on their backs. 



An innovation for the front was an egg 
shell silk base oval, in center of which was 
hand-colored head of star built out in relief 
from silver foil background illuminated in 
series of changeable colored lights. Star 
names and title were constructed of built-up 
letters of fine chromium face. 

"Have You Contributed Lately}" 

Paper Sponsors Party 
On "Bees" for Williams 

Rex Williams, Capitol Theatre, Kalama- 
zoo, Mich., started his "Keeper of the Bees" 
campaign off by tieup with newspaper on a 
classified advertising contest based around 
picture title. Special stories and pictures 
were run and paper sponsored an orphan's 
party which brought further publicity. 

Window display of live bees was secured, 
streamers and teaser announcements plug- 
ging date. Style shop gave window to dis- 
play of Betty Furness wearing fur coat, 
stills and window cards prominently dis- 
played. Bookmarks were distributed in pub- 
lic and lending libraries, windows featuring 
the Porter books and scene stills. 

"Have You Contributed Lately}" 

RKO Radio Issues Scroll 
On "Three Musketeers" 

In the manner of announcements of the 
time of the picture, Leon J. Bamberger, 
RKO Radio's sales promotion head, has cre- 
ated an attractive and interesting piece of 
advance trade advertising on "Three Mus- 
keteers." 

The plug takes the form of a proclama- 
tion done of parchment stock and fastened 
to wood roller. Figure at top of knight 
carrying RKO banner on trumpet intro- 
duces the story and as scroll is unrolled, 
rest of copy a|)i)ears. 

.Supijorting star names were grouped 
around center oval using colored enlarge- 
ments on silver foil. 



September 7, 1935 

Bally "Diamond Jim" 
At New York Roxy 

For the metropolitan debut of Universal's 
"Diamond Jim," the sustained and highly 
effective barrage of showmanship loosed for 
the date at the New York Roxy scored quite 
a few direct hits. For the premiere, among 
the blaze of sun arcs, arrived every 10 min- 
utes in an old-time hansom cab, a "Diamond 
Jim" and a "Lillian Russell" couple (see 
photo). These prototypes, without any ad- 
vertising simply walked in the front do ir 
and out the stage entrance, then entered the 
waiting cab and did the stunt again and 
again. 

Broadway also was treated to the sight 
of a venerable four-seater bike, piloted by 
two couples in old-fashioned costumes, and 
bedecked in diamonds (?) glistening from 
shirt, lapel and cane, a formally dressed and 
bannered "Jim" made the rounds, uptown 
and down, wherever crowds gathered. 

Book and jewelry tieups had many win- 
dows showing replicas of some of the fa- 
mous Brady jewels, one shop exhibiting 
original settings of the famous transporta- 
tion set. 

Studebaker agency showed original Brady 
bicycle against background of new models 
and surrounded by large theatre posters. 
Hookin also was made with tailor prominent 
m Brady's time as well as today. 

Cafeteria chain arranged windows of large 
tempting meals with tieup copy that same 
amount of food was necessary to satisfy 
Brady's giant appetite. 

Squadron of advertising planes covered 
all nearby beaches, newsboys handed out 
Universal's special "Jim" newspaper, radio 
and other publicity tieups worked six weeks 
ahead were other stunts effected by Morris 
Kinzler, Roxy ad head, in cooperation with 
Joe Weil and the Universal home office ex- 
ploitation staff. 

"Have You Contributed Lately}" 

United Artists Celebrates 
Mickey's Seventh Birthday 

Exhibitors in many spots are reported to 
have lined up a lot of Mickey Mouse and 
Silly Symphony shorts to tie in with the 
seventh birthday of Mickey, now being cele- 
brated. 

To help showmen go to town on this, 
Monroe Greenthal, U. A. ad head, has com- 
piled a 19-page booklet containing exploita- 
tion material and publicity releases. Book 
is available at branch offices. 

"Have You Contributed Lately}" 




. Diamond Jim and Lillian at the Roxy 



September 7, 1935 



MANAGERS' ROUND TABLE 



65 



Bonus A wards Made 
A t FP'C Convention 

by A-MIKE VOGEL 

Happy to have the opportunity to meet up 
in person with some of the member-theatre- 
men across the border, your chairman some 
weeks ago accepted a kind invitation from 
J. J. Fitzgibbons to sit in on the Toronto 
convention of the Famous Players-Canadians 
and to attend their annual picnic. 

So-o-o, we managed to break away in 
time to land in the hospitable Dominion city 
on Aug. 30, the last day of the get-together 
that had been going full blast the entire 
week. And in time to be on hand while N. 
L. Nathanson, president, handed out a flock 
of bonus checks, with every manager pres- 
ent included in the divvy. 

Before hitting convention headquarters, 
stopped at the Famous Players offices to 
say hello to genial "Fitz," to be tucked under 
the capable arm of Jim Nairn, circuit pub- 
licity chief, who guided us to the King Ed- 
ward, where over 100 of the theatremen were 
discussing a lot of important business, 
directed by that swell person, Clarence Rob- 
son, Eastern division supervisor. 

Others who spoke at the session were R. 
W. Bolstad, comptroller, T. J. Bragg, sec- 
retary-treasurer, Mr. Nairn, and your chair- 
man, who expressed his pleasure at being 
able to be on hand. Noted around the 
rostrum also were executives Morris Stein, 
Toronto supervisor, Ben Geldsaler, booking 
chief, and Charles Dentlebeck, projection 
head. 

Mr. Fitzgibbons arriving with Mr. Na- 
thanson, just returned from abroad, then 
addressed the assemblage and introduced the 
circuit president, who greeted the conven- 
tioneers and presented the bonus checks be- 
fore the meeting adjourned for lunch. 

Canadians Picnic 

After lunch, the folks gathered at the hos- 
pitable Rouge Hills Country Club, where 
general jollification was held, featured by a 
series of 20 novelty sport events. Some of 
the out-of-town visitors were Jules Levy, 
of RKO Radio, and Eddie Grainger, of Fox, 
among others. Representatives of all To- 
ronto film offices and theatres were also 
present. Dinner and dancing followed, with 
intermission devoted to plenteous rag-chew- 
ing with the various Canadian Round Ta- 
blers, all in all a fine outfit of folks and 
pleased were we indeed to meet them. 

Theatres Visited 

Time being limited before train-time the 
next day, we used it to the best advantage 
by visiting at Toronto theatres in company 
with Roundtabler Jack Purvis of the Capi- 
tol, Sudbury, old-time associate at the Fox 
Detroit, who ushered us around town. 

Among those we stopped off to see were 
star-maker Jack Arthur, at the Imperial, 
Tom Daily and assistant Hudson, at the 
Uptown, Dan Krendel, at the Tivoli. Missed 
Jules Bernstein, at Loew's, and other local 
theatremen not being "to hum," rode out to 
the famed Toronto exposition with Purvis 
and the Herald Canadian correspondent, J. 
A. Cowan, in charge of the general exposi- 
tion publicity. 

Then back to the hotel for a bowl of that 
fabulous tomato-and-potato soup and to the 



ROUND TABLE CLUB PRESENTS 
THE M & P THEATRES SECTION 

That's a fast traveling outfit of showmen, those M & P theatremen who give an 
able account of themselves in the following pages in adding to the growing list of 
those taking part in the Round Table series of Guest Sections. 

Led by the vigorous and long experienced Iviullin and Pinanski — the "M" and 
the "P" — division, district chiefs, home office executives and theatre managers of 
the many operations conducted by this circuit continue to make theatre-conscious 
the New England sectors where they are situated. 

From theatremen In the metropolitan Boston area, from those In the key cities 
and smaller situations come regularly for publication In these pages smart box 
office campaigns of more than passing Interest to the membership. The M & P 
men are doing a nice job of work and It is with pleasure we set down In this 
Issue some of their recent doings and observations on various ways-and-means. 

A-MIKE 



train where your venerable chairman depos- 
ited himself wearily on to his "lower" with 
fond memories of a very grand and quite 
exciting visit, one we would like to repeat 
in the near future. 

In addition to those already mentioned, 
the following M & P associates, district 
managers and managers, alphabetically ar- 
ranged, were on hand for the doings : 



Allen, Jules 
Allen, J. J. 
Allen, Herb 
Arthur, Jack 
Bishop, Leonard 
Bloom, Sam 
Bolinsky, J. A. 
Cauley, A. E. 
Courtney, T. J. 
Dahn, H. 
Drohan, A. P. 
Daley, Tom 
Doyle, Morris 
Downey, R. 
Eves, R. 
Easson, A. 
Fawcett, W. J. 
Fine, Sam 
Forhan, George 
Forhan, Tom 
Franklin, J. M. 
Goldinq, W. H. 
Ganetakos, George 
Georgas, C. 
Golding, Walter 
Graydon, Walter 
Harrison, R. 
HItchlnson, H. 
Hershorn, Myer 
Hummel, H. 
Hider, C. B. 
Holmes, C. 
Hunt, W. 
Jeffery, J. 
Knevels, Howard 
Knevels, R. 
Krendel, Dan 
Lefave, J. 
Landsborough, E. 
Lynch, Jim 



Laver, John 
Meretsky, Simon 
Markell, Clarence 
MacDonald, D. P. 
Macadam, R. J. 
McCoy, T. 
McLennan, F. 
Moule, E. 
MInhlnnIck, J. R. 
Merritt, C. 
McGeachle, W. P. 
Markell, C. 
Merritt, C. 
McClelland, R. 
Morrell, George 
Nelson, Jack 
Osier, Leon 
Purves, Jack 
Querrle, Charlie 
Robert, A. J. 
Rotsky, George 
Roddick, R. 
Ritchie, A. 
Smithies, E. 
Stevens, A. 
Smart, J. S. 
Stewart, J. A. 
Stroud, George 
Spencer, C. T. 
Scandrett, E. 
Scott, S. 
Smith, W. H. 
Shea, Jerry 
Sedgwick, A. 
Tubman, Ray 
Valliere, Paul 
Winter, F. W. 
Wilton, H. E. 
Ward, J. V. 
Williams, Harvey 



"Have You Contributed Lately?" 

Roth Advertises for 
Bride for "Frankenstein" 

A few days ahead of opening, Sam Roth, 
State Theatre, Harrisonburg, Va. advertised 
in the personal column for a mate to use in 
connection with his "Bride of Frankenstein" 
date. Over marquee, head of monster was 
cut from 24 sheet, mounted and boxed in, 
eyes cut out and covered with red gelatin 
and flasher lights attached. Emergency am- 
bulance was stationed in front of theatre and 
special wierd front was built for engagement. 



Valley Enterprises 
Theatremen Picnic 

On August 11 employes of Valley Enter- 
prises, Inc., operating the State and Strand 
Theatres, Harrisonburg, Va., and the Elkton 
Theatre, Elkton, Va., with headquarters at 
Harrisonburg, held their first annual outing 
and picnic. The entire personnel of the or- 
ganization spent a very enjoyable afternoon 
at a recreation park near the city and activi- 
ties on the program included a softball game 
between the Harrisonburg and Elkton em- 
ployees, bathing and horseshoe pitching, 
after which picnic luncheon was enjoyed. 

It is the plan of Charles S. Roth and Sam 
Roth, managing executives, to make the pic- 
nic and outing an annual event. 

"Have You Contributed Lately}" 

Louie Goes Chinese 

You can depend on Louie Charninsky, 
Capitol Theatre, Dallas, Texas, for the un- 
usual, as witness the accompanying photo 
of his "Chinatown Squad" front. Through 
tieup with five and ten, Louie promoted the 
lanterns, umbrellas and chimes gratis. Box- 
offlce was covered with bamboo poles and 
staff dressed in Chinese costumes. 

For "Unknown Woman" Louie sold it 
as the first G woman picture, papers fol- 
lowed through on this angle, giving him 
nice breaks. 

"Have You Contributed Lately?" 




Another Typical Charninsky Front 



66 



MOTION PICTURE HERALD 



September 7, 1935 




'^The motion picture is facing a new era of accomplish- 
ment. Confidence of the theatregoing public has been 
regained by fine pictures and intelligent advertising. 
The theatre today offers the finest of careers to the 
ambitious man of vision who has the desire to work 
loyally and wholeheartedly. This type of man is found 
in our ranks. For this reason we 7iever have to go out- 
side our organization when openings occur as we always 
have men ready for promotion. We are proud of 
M & P manpower." 




MARTIN J. MULLIN 



SAMUEL PlNANSKl 




Harey Browning 
(below) 

Director Advertising 
& Publicity 



Chas. G. Branham 
(above) 

Special Representative 




E. A. Cuddy 
Division Manager 
Mullin & Pinanski 




Marion Coles 

Treasurer 

Mullin & Pinanski 



Edward S. Canter 
Comptroller 
Mullin & Pinanski 




George Cruzen 
District Manager 
Conn. & Worcester, 

Alass. 



Nathan Goldstein 
(below) 

Division Manager 




Hy Fine 
( above) 

In (Charge of Stage 
Attractions and 
Production 



Frank W. McManus 
District Manager 
Suburban 

Boston District "A" 




Armand J. Moreau 
District Manager. 
Maine, N. H. & Ver- 
mont 

Operations Cover 
All New England 

The M. & P. Theatres Corporation operate 
theatres in New England from the 4,500- 
seated Metropolitan Theatre, Boston, one of 
the finest and most imposing theatres in the 
world, playing pictures and stage shows, 
with its own trained ballet and production 
staff, to the smallest of country town opera- 
tions in a town of 3,000 population. Extend- 
ing from the Canadian border to Long 
Island Sound, operating in 65 major cities 
and towns of the six states, every type of 
operation and problem is found in the M. & 
P. Theatres. 

Headed by Messrs. Mullin and Pinanski, 
upon this page are pictured alphabetically 
home office executives and district managers 
with biographical data on next page. 



Phil Seletsky 
(below) 

Booking Manager 




Harry Smith 
(above) 

District Manager 
Western Mass. 




William E. Spragg 
District Manager 
South Shore District 



Robt. M. Sternberg 
District Manager 
Metropolitan Boston 





Chester L. Stoddard 
District Manager 
North Shore District 



Harry I. Wasserman 
District Manager 
Suburban 

Boston District "B" 




September 7, 1935 



MANAGERS' ROUND TABLE 



67 



IVho'slVho with the M ^ P Executives 



Martin J. Mullin 

The "M" of the M. and P. Theatres, be- 
gan his career at Paragon Park, Nantasket, 
Mass., from which he graduated to the busi- 
ness end of stage shows making one night 
stands in New England. In 1916 became 
associated with S. A. Lynch at the old Tri- 
angle Company and worked with Mr. Lynch 
in organizing Southern Enterprises. 

In 1927 Mr. Mullin organized the mainte- 
nance, purchasing and warehouse depart- 
ments of the newly formed Paramount Pub- 
lix Corporation, from which he went to the 
Finkelstein and Rubin houses to translate 
those properties to Publix policies. In 1930 
he took over the management of the New 
England Publix houses and after serving as 
a "cabinet member" in charge of the North- 
western Division, in 1933, with the reor- 
ganization of the Paramount Theatre inter- 
ests, returned to New England as a partner 
in association with Samuel Pinanski to op- 
erate the M. and P. Theatres. 

V V 

Edward A. Cuddy 

Another New England boy, Mr. Cuddy, 
is division manager for all of New England. 
Previously he served as division manager 
for the company for western Massachusetts 
and Connecticut. 

Starting as a newspaper reporter and 
writer for the Brockton Times and Lawrence 
Tribune, Mr. Cuddy gravitated to show- 
business with which he has been associated 
for over 25 years. His experience has cov- 
ered all branches of operation in pictures, 
legitimate stage and vaudeville. 

V V 

Charles G. Branham 

Now special representative with the com- 
pany, Mr. Branham has enjoyed an active 
theatrical career which has brought him into 
contact as city manager, district and division 
manager with theatre operating companies 
in many parts of the country, viz., the S. A. 
Lynch Southern-Enterprises, N. H. Gordon, 
Famous Players-Canadian, Universal and 
Publix Theatres. 

V V 

Chester L. Stoddard 

With 11 theatres under his direction, Mr. 
Stoddard is in charge of North Shore dis- 
trict. After graduating from the Missouri 
Military Academy, taught school there, and 
entered his theatre career with Balaban and 
Katz. Helped open the Metropolitan, Bos- 
ton, also theatres in Los Angeles, San Fran- 
cisco and Denver. Was in charge of all 
Paramount Publix personnel and front house 
operation before returning to New England 
as district manager. 

V V 

William E. Spragg 

Entering showbusiness at the age of 14, 
Mr. Spragg, now supervisor of the South 
Shore district, was manager for one of the 
first "Peck's Bad Boy" companies and has 
been with shows in Europe and Africa. Was 
with N. H. Gordon and booked for the cir- 
cuit, and district manager for the North 
Shore district before taking over his present 
assignment. Headquarters in Pawtucket. 



How the M y P chieftains started 
their theatre careers, what they did, 
where they were and what stops made 
on the road to their present assign- 
ments is presented briefly on this 
page, and an interesting record it is, 

These folks evidently have been 
places, seen and done things, served 
in every part of the country. Their 
total of years in showbusiness is an 
imposing one, quite a few of which, 
it may be noted, have been spent with 
this circuit of New England theatres 
which now bear the M P brand. 



Armand J. Moreau 

The 21 theatres in Mr. Moreau's district 
cover Maine, New Hampshire and Vermont. 
Before going into showbusiness was in bank- 
ing and in 1923 appointed field representa- 
tive for Paramount in New England. In 
1927 was given his present assignment. 
Headquarters in Portland, Me. 

V V 
Robert M. Sternberg 

The Metropolitan Boston district manager 
started his theatre career with the Gordon 
Olympia Theatres, and in 1928 was pro- 
moted to district manager for suburban Bos- 
ton. Was in turn supervisor for Indiana and 
district chief for Comerford, returning to 
the South Shore before taking over his cur- 
rent assignment in charge of downtown Bos- 
ton. 

V V 
George T. Cruzen 

Owner and manager of theatres since 
1920, Mr. Cruzen now directs seven houses 
in Connecticut and Worcester, Mass. Oper- 
ated for the Hoslettler circuit, later became 
city manager in Newburgh, N. Y., managed 
the Allyn, Hartford, and the Paramount, 
New Haven. Headquarters at the Para- 
mount, in New Haven. 

V V 

F. W. McManus 

In his position of district manager for 
Suburban Boston District "A," Mr. Mc- 
Manus has 16 theatres under his supervision, 
and has had experience in almost every 
branch of show business including the stu- 
dios. Has been with Barnum & Bailey and 
after the World War became general ad- 
vertising representative for the late Wm. P. 
Gary. In 1932 was appointed to his present 
position, his office located in the Allston 
Theatre, Allston. 

V V 
Harry I. Wassernnan 

Previously owner and manager of the- 
atres in Roxbury, Haverhill and Lawrence. 
Mr. Wasserman affiliated himself with the 
"Netoco" circuit as partner and field man- 
ager. When "Netoco" affiliated with Para- 
mount, Mr. Wasserman was made a district 
manager and with the realignment of dis- 
tricts to the present M. and P. set-up became 
district manager for Suburban Boston dis- 
trict "B," now operating 12 houses. 



Samuel Pinanski 

The "P" is the other letter of the M. and 
P. Theatres Corp., and identifies Samuel 
Pinanski, partner of Mr. Mullin. Mr. Pinan- 
ski started at the Beacon and Modern The- 
atres, in Boston, in 1913, from which he pro- 
gressed to the presidency of "Netoco" The- 
atres, then one of New England's largest 
theatre companies. He has had practical 
experience in every branch of the industry. 

Mr. Pinanski was one of the first builders 
of theatres to develop the atmospheric audi- 
torium and his innovations and designs have 
been widely copied throughout the country. 
This intimate knowledge of art and architec- 
ture resulted in the Oriental Theatre, Mat- 
tapan, the Egyptian, in Brighton, and the 
intimate State Theatre, in Portland, Me. 

Mr. Pinanski was born in Boston in 1893, 
educated in the public schools, Phillips- 
Brooks School, Boston Latin and Volkman 
Preparatory Schools and Lowell Textile In- 
stitute where he was prominent in athletics. 

Mr. Pinanski belongs to a well-known 
Boston family, being the son of Nathan 
Pinanski, a noted leader in the philanthropic 
and civic life of Boston. 

V V 

Edward A. Smith 

Years of experience in ace houses form 
the background of Mr. Smith, now manag- 
ing director of the Metropolitan, Boston, 
one of the "ace" theatres of New England. 
Was in charge of the Midland division and 
later district manager in St. Paul and Min- 
neapolis. Came to Boston in 1933. 

V V 

Harry Browning 

A dyed-in-the-wool Yankee is the director 
of M. and P. advertising and publicity, born 
in the shadow of Plymouth Rock. From his 
own houses in Connecticut became associated 
with Gordon Olympia Theatres and the Gray 
circuit. Opened the RKO Keith Memorial 
Theatre, in Boston, as managing director, 
and then with Paramount-Publix to open 
the Uptown Theatre, subsequently being 
placed in charge of the Home Office adver- 
tising department. 

V V 

Hy Fine 

The production manager of M. and P. 
Theatres is a keen student of music, having 
studied for many years under well-known 
masters. Mr. Fine was musical director for 
Shubert and Morris Gest shows, and voy- 
aged to Australia to open offices for Selz- 
nick Pictures. Became musical director for 
Publix New England in 1932, and after 
serving as managing director at the Metro- 
politan, was placed in his present post. 

V V 

Edward S. Canter 

After graduating from Boston Univer- 
sity, Mr. Canter became associated with 
Jacob Lourie and Samuel Pinanski as book- 
keeper with the old "Netoco" group, rising 
to assistant treasurer and office manager. 
After affiliation with other theatres, returned 
to Paramount-Publix in 1932 and in the 
M. and P. set-up. became comptroller, which 
position he now holds. 



68 



MOTION PICTURE HERALD 



September 7, 1935 



' 'Eagerly Awaits 
Hollywood Mail 



MASTER MANUALS AND FILES 

Managers Encouraged to Make 
Up ^^Tickler" Files in Compiling 
Material; Master Manuals in Use 

by HARRY BROWNING 

Advertising Director, M and P Theatres 



Theatre advertising is one of the hardest 
selling jobs in all the lines of public selling. 
The commodity sold is time, presumably a 
good time. The commodities on screen and 
stage are perishable goods. The public does 
not put down its hard-earned money just 
out of habit or just by chance. Every patron 
is sold by some influence. "Selling" brought 
them to the box-office. 

Therefore, "Does it sell tickets ?" is the 
gauge by which we try to measure all ex- 
ploitation and publicity ideas in the M & P 
Theatres' home office advertising depart- 
ment. We realize that this gauge must be 
used in a broad sense, for many ideas may 
be good for certain individual situations 
under certain given circumstances, but would 
not be suited for a circuit as a whole. To 
advocate any specific exploitation for uni- 
versal use, it first must be tried and tested. 
For that reason our advertising department 
thoroughly investigates every new exploita- 
tion idea and tie-up and often rejects many 
that, while seemingly attractive, have flas'i, 
rather than real sales value. 

Department Acts as Clearing House 

The M & P advertising department acts 
as a clearing house for advertising and ex- 
ploitation ideas. It serves in an advisory 
capacity, assisting the manager in the field 
with helpful campaigns, contests and tie- 
ups that are adapted both to the individual 
picture and institutionally to the theatre. 

The manager in the field creates new 
stunts and adapts old ones. A close scrutiny 
is kept on all activities in every operation 
and the relaying of successful ideas put over 
in one spot is sent to the entire field in bul- 
letins, giving full details of what some 
brother manager has done with a particular 
picture, contest or tie-up. This dissemina- 
tion of advertising ideas keeps the local 
manager fully informed with progressive 
showmanship material, which he in turn 
adapts to his own requirements in his own 
community. 

Encourage "Tickler" Files 

We encourage the keeping of a "tickler 
file." The home office "tickler file" fills a 
score or more of cabinet files, alphabetically 
separated under various captions and sub- 
heads and indexed in a reference index book 
which is added to as new material is placed 
in the files. 

When material on some certain subject 
such as "Anniversaries," "Fashion Shows," 
etc., accumulates, all the material is edited 
and a "Master Manual" on the subject is 
compiled and the field is notified that this 
material is available. When the demand for 
some certain subject warrants the cost, the 
manual is plantographed and a copy sent to 
every theatre. We have now some thirty 
"Master Manuals" covering a wide range 
of special activities. 

In the past many managers, for some 
reason or other, have hesitated to use a stunt 



that has been used before and were adverse 
to the systematic building of a "tickler 
file." These bugaboos — inhibitions — have to 
a great extent been overcome. Formerly 
many managers seemed to believe that it 
showed a lack of initiative, originally or of 
real ability to use another's ideas, failing 
to realize that a truly new idea is as rare 
as the fabled Phoenix. Of course they were 
wrong, for the smartest men in the business 
world are those who recognize a good idea 
and use it themselves with their own varia- 
tions. Today, the smart manager puts over 
some swell exploitation that he took from 
last year's "Round Table" or other source, 
while his opposition across the street is won- 
dering how he can drag patrons in with an 
original idea. 

"Everything I know is in my tickler file," 
is a statement made by one of the most en- 
terprising theatre managers I have known, 
and he was perfectly sincere. Supplement- 
ing his years of experience and the knowl- 
edge stored away by an alert brain, was the 
material cached safely away in his extensive 
tickler file, and that file contained enough 
material to complete a very successful 
career. 

It is safe to assume that no one individual 
can store in his mind all the ramifications 
and the breaking down of the thousands of 
advertising ideas which are applicable to 
the theatrical business. Thus, a "tickler file" 
is an encyclopedia — a compendium for ready 
reference, that can be called upon at a mo- 
ment's notice, and gives a manager the com- 
bined experience of thousands of the best 
minds who have faced similar problems as 
those facing him. 

"Have You Contributed Lately}" 

Harrison Creates West 
Consciousness On "Town" 

Ed Harrison, Capitol Theatre, Pittsfield, 
Mass., to sell his "Goin' to Town" date 
placed a rubber mat in front of his box- 
office on which was painted the star's name 
and opening date (see photo). Tieup with 
bus company brought bumper strips and one- 
sheet boards were placed next to newspaper 
stands in downtown areas. 




Harrison's "Wat" Selling Mat 



by GENE S. FOX 

Ad Director, Metropolitan, Boston 

How to successfully merchandise the "de 
luxe" theatre of today? 

Advertising formulas ? 

What to do and what not to do in the pub- 
licizing of the major theatre operation? 

These assigned to my solution? 

Flattery ! 

I forsake the attempt and thereby escape 
the resultant humiliation of setting forward 
any advisory structure that would reach the 
eyes of knowing showmen. What is more, 
there is untold wealth and no little glorj' 
for that man who can accomplish this end. 
The subscriptions to such an outline would 
be priceless and I for one would be the first 
to patronize. 

With the present day economic fluctua- 
tions, the restless ebb and flow of the busi- 
ness tides, there are few precedents to be 
followed. The successful plan of yesterday 
may fail tomorrow, and the experience of 
preceding years provide us with little more 
than a sense of valuation as a partial guide 
to the problem of today. There are no set 
rules to be followed. This is an ever-chang- 
ing business and alertness to every promo- 
tional possibility is the only avenue to 
pursue. 

However, I wonder how many of my 
creed recognize the help and assistance 
now being rendered to us by Hollywood. 
How much easier our job has been made 
as a result of the many faceted services 
emanating from the studios. 

Only a short time ago Hollywood had lit- 
tle interest other than the mere publicizing 
of the individual players of the studio's ros- 
ter. There was little or no thought given to 
the problem of the theatre. Today there is 
a complete reversal of this mistaken idea. 
Hollywood has realized that the success or 
failure of their production will be decided 
at the frontier known as the theatre. They 
have plunged into cooperative spirit hereto- 
fore unequalled. 

Theatremen at Studios 

Publicity and advertising men have been 
recruited from the practical field of the the- 
atre and placed into the studio publicity de- 
partment. Exploitation divisions creating 
sound and merchantable ideas which are for- 
warded to the theatre publicity desks in ad- 
vance of production releases. Members of 
the fourth estate, men who speak the lan- 
guage of the newspaper, have been pressed 
into the service as publicity writers and have 
amply proven their worth. 

Valuable advertising manuals precede the 
routine press sheet. Photographic stills in 
abundance find ready placement in fashion, 
news and advertising columns. Radio broad- 
casts, fan magazine publicity, news stories, 
feature stories and trailers carefully super- 
vised by men who know the theatre and 
know it well. 

These are but a few of the many services 
rendered by the studios of today. 

The alert publicity man eagerly awaits his 
mail from Hollvwood. 



September 7, 1935 



MANAGERS'ROUNDTABLE 69 



Says Next Season SOME OPERATION PITFALLS 

WillBeBig Year 



by EDWARD A. SMITH 

Managing Director, Metropolitan, Boston 

All Hollywood studios agog with produc- 
tion activity ! 

The legitimate theatre embracing the most 
elaborate plans in years ! 

De luxe motion picture theatres through- 
out the country preparing the most ambitious 
presentations featuring the "name" attrac- 
tions of screen, stage and radio ! 

These are merely a few of the optimistic 
newspaper headlines which have made their 
appearance during the last fortnight and 
there can be little doubt that the season of 
1935 and '36 will be recorded as the best 
business year since the memorable 1930. 

While my enthusiasm in this prediction 
may smack of liberal optimism, there are 
some facts and figures which should provide 
all theatre operators with a surge of eager 
anticipation for the immediate future. 

It is more than encouraging to know that 
the weekly attendance of the motion picture 
theatre has nearly restored itself to the rec- 
ords of 1930. Now, more than 75,000,000 
patrons are attending the theatre annually. 
The box office incomes are estimated to be 
in excess of one and a quarter billion dol- 
lars. Such figures are a confirmation that 
the restlessness of the public during the 
stressful economic period has passed. Holly- 
wood is responsible for the major portion 
of business advancement, as screen produc- 
tions have reached a higher standard and 
story values have been selected with greater 
wisdom. The legitimate theatre, too, has 
played an important part in bringing people 
back-to-the-theatre for their entertainment. 

There is little advantage in reviewing 
the trying problems which we have encoun- 
tered during the past three years, save to 
cite the fact that we have emerged as better 
showmen and it is now for us to set our eyes 
to the future. Show business has returned. 
"Have You Contributed Lately?" 

Greenberg Dresses Up 
His Lobby for Summer 

Ben Greenberg at the Stadium Theatre, 
Woonsocket, R. I., dressed his lobby smartly 
for the summer as can be seen by the accom- 
panying photo. Corrugated paper awnings 
were hung over inside exits and supported 
by stanchions representing battleaxes. These 
stanchions were made by stage carpenter 
from thin plyboard, blades were silvered. 




In Which Are Set Down Various 
Ways to Avoid Costly Mistakes 
In Path of Successful Operation 

by HARRY I. WASSERMAN 

District Manager, M and P Theatres 



Greenberg's Summer Lobby 



There are many pitfalls in theatre man- 
agement that will mean disaster if not care- 
fully watched. It is our intent to point out 
briefly a few of the costly pitfalls which, if 
avoided, will reduce the many problems in- 
volved in successful theatre operation. 

Mongrel Policy Changes 

There is nothing more destructive and de- 
moralizing to a theatre's business than con- 
stant policy changes. When a theatre is in 
trouble, it is best to lay plans for a consist- 
ent run of good pictures and additional ad- 
vertising coverage. Re-check the service, 
sound and housekeeping. We have found it 
profitable to make a general atmospherical 
change in the lobby, display frames and in 
the auditorium. If a change of policy is 
made, such change should be tried for at 
least three months. 

Never Change the Policy of a Successful 
Operation. If a drop in business is noticed 
and cannot be attributed to a run of poor 
pictures or geographical changes, it is well 
to make a thorough survey of present con- 
ditions in the neighborhood so as to ascer- 
tain whether the neighborhood has deterior- 
ated. If this is found to be so, lowering of 
admission prices and cutting of overhead 
is advisable. If the survey shows nothing 
unusual and attractions are satisfactory, 
housekeeping good, service pleasing, it is 
well to thoroughly check and analyze your 
advertising coverage with a view of insti- 
tuting other media which you are not using. 

Re-Institutionalizing 

Costly mistakes have been made by over- 
looking the importance of re-institutionaliz- 
ing your theatre. With a constant change 
in population, managers should make it part 
of their advertising and operating activities 
to re-institutionalize the theatre at least three 
or four times a year. Through various ad- 
vertising media, advise your patrons about 
your excellent attractions, service, comfort, 
sound, ventilation, etc. If you have a park- 
ing space or unrestricted parking area 
around the theatre do not keep this a secret, 
but call all such important sales facts to the 
attention of your patrons. Doctors, nurses 
and other professional men and women 
should be continually advised relative to the 
emergency call service. Word of mouth pub- 
licity of this sort means extra dollars in 
your box office. 

Publicity Racketeers 

One of the many serious mistakes made 
in theatre management has been to tie up 
with outside publicity "chiselers" who come 
into our neighborhoods and use our the- 
atres and merchants for easy-money pick- 
ings. I am referring to the following 
rackets : 

Telephone Index, Calendars, Star Photos, 
Camera Giveaways, Various "Two for 
One's." Also Free Trips to Bermuda, etc.. 
Monthly Programs, Merchant Tickets and 
Bicycle Giveaways. 

As an example : To promote a boat trip 



to Bermuda, these fly-by-night chiselers sell 
to twenty or more merchants ads on a small 
circular for which they receive $39.50 from 
each merchant, or a total of $790. A tele- 
phone index will cost each merchant any- 
where from $15 up — or as much as the pro- 
moters can get — netting these chiselers $250 
to $350, and so on down the line. What 
does the merchant get for his money ? Noth- 
but a small ad which does not mean any- 
thing to him, as it is sandwiched in with 
so many other ads it is hardly noticeable. 
When the merchant realizes that he has been 
"gypped" he blames the theatre and man- 
ager. Patrons, friends and good will are 
lost by such tie-ups. 

Educating Children In Theatre Behavior 

In suburban theatres it is good business 
for managers to cater to the children. Live- 
wire managers understand that the children 
of today are the patrons of the future. 
Therefore they use a hundred and one dif- 
ferent means to attract children business. 
A great many managers have a tremendous 
problem in the proper handling of children. 
If children are allowed to run wild and 
make unnecessary noise, it has a definite 
tendency to drive away adult patronage dur- 
ing matinees. Destruction of theatre prop- 
erty such as cutting seats, and other pranks, 
is very costly, but can be easily overcome 
by educating the children in proper theatre 
behavior. This can be done by friendly talks 
from the stage or through the public address 
system. The use of annunciators carrying 
a friendly message has proved successful. 
Advise the children about your coming at- 
tractions, safety in going and coming from 
the theatre and ethics of theatre behavior. 

Managers will find this educational work 
pleasant and profitable. 

Pass Evil 

We have known cases where the ratio 
of no service charge passes to paid admis- 
sions was one to ten. This pass racket has 
always been a serious and expensive prob- 
lem. Of course there are many advantages 
which we derive from pass distribution. The 
question is — what is the fair and proper 
ratio? Personally, I believe the ratio should 
be no less than one no service charge pass 
to every 150 paid admissions. I firmly be- 
lieve it would be good business for chain 
and independent operators to agree to elim- 
inate entirely the no service charge pass. 
We might have a little difficulty at first, but 
this will eventually straighten itself out tO' 
the monetary advantage of the motion pic- 
ture business. 

Lengthy Advertising Contracts 

Managers having the power to sign con- 
tracts, will find it good business to be 
cautious in committing the theatre for any 
lengthy period of time. The necessity and 
good business of variance in some of your 
advertising, demand precaution in signing 
lengthy contracts. 



70 



MOTION PICTURE HERALD 



September 7, 1935 



THE SMALL TOWN MANAGER 



The at reman in the Lesser Spots 
Must Be Person of Many Farts; 
Should Be Institutionalized 

by ARMAND J. MOREAU 

District Manager M. & P. Theatres 



A great deal has been said and written 
about the theatre as an institution in a town. 

The most vital nerve of a theatre, the 
manager, has never been properly exploited. 
In the Maine, New Hampshire and Vermont 
District of the M. & P. Theatres an effort 
is being made to institutionalize the "Small 
Town Manager," and make of him a distinct 
personality. 

Many know that, in selling a ticket to a 
patron, it means selling that patron an illu- 
sion only. As a matter of fact, our entire 
business is comprised of selling intangibles 
and illusions. If a patron goes into a depart- 
ment store, or purchases any other type of 
merchandise, that patron goes out with a 
definite object in his or her hand. Whether 
it be groceries or a book, it is a tangible 
something for which they have paid. In the 
theatre they deposit their admission at the 
box office, enter, spend time and go out with 
nothing but an illusion — a frame of mind. 

The distinct living personality that is 
really "on the job" is the manager, who is 
more than his title implies. Of course, 
ushers, cashiers, doormen are all living per- 
sonalities, but it is the spirit of the manager 
that imbues these employes with the proper 
consciousness which is absolutely indispensa- 
ble in a small town. . . . 

If the occasion demands, a "small town 
manager" must be able to go out and sell 
tickets ; usher ; direct ; run his machines, if 
necessary ; stage productions, amateur or 
otherwise. He must be able to rig up his 
own lighting, know his own switchboard, do 
his own billing, make his own displays, and 
many other kindred items that would never 
be considered "immediate responsibility" of 
a "managing director." 

Must Know-AII, See-All 

Where a theatre plays two, three, four or 
five changes a week, a "small town manager" 
cannot go out and stage large exploitation 
campaigns. His pictures come and go too 
fast. He must be able to fully understand 
booking and release dates so that he can 
arrange his programs to suit his patrons ; 
to know his serials and short subjects so he 
can arrange to have programs of popular 
appeal on certain days. He must know the 
day that Mrs. Jones and her sewing circle 
patronize the theatre, and arrange programs 
that they can enjoy and appreciate. 

He must know when little Willie and John- 
nie would like to see Popeye ; to know when 
and how these pictures must play; to know 
whether a picture can go one day, or two 
or three; to know when a picture is not go- 
ing over too well, and wlicn to substitute 
another to effect a profitable, sane, business- 
like procedure. He must plan to have his 
accessories, his trailers and other material 
far enough in advance to meet his needs, as 
he is not near an exchange where material 
can be sent him over night. He must be 
thoroughly up on the knowledge of pictures 
as they are released so that he can act ac- 
cordingly. 



Much is said of no-cost campaigns and 
of the wonderful work done by exploita- 
tion and advertising men, but if the truth 
were known, nine-tenths of the no-cost 
stunts and gags as they are worked today, 
originated in the minds of small town man- 
agers who, of necessity, were forced to 
create such stunts, . . . 

High pressure exploitation and sharp- 
shooting practices are not used, and cannot 
be used by the "small town manager" in 
dealing w;i'th merchants and others. He 
cannot have recourse to hit and run ideas, 
as these merchants whom he fools remember 
these things, and when the time comes 
around again — the manager is the one left 
"holding the bag" — not the merchant. You 
will recall, just a few years ago, when clever 
exploitation men were sent into a town and 
told that they had three months to put a 
theatre on the map, and how these self-same 
exploitation men went in and, "by hook and 
by crook" established the theatre. Then an- 
other manager was sent in, and for the rest 
of his days tried to square what the high- 
pressure merchandiser dug up. 

Managers in Civic Post 

The small town manager is not one who 
is transferred very often. Once the manager 
finds his position and the spot is right, he is 
left there for the good of the organization. 
This practice has been worked out very suc- 
cessfully in our own district, where there 
have been fewer changes in the past few 
years than in any other district in the United 
States. 

Worthy of mention is the fact that of 
twenty-one managers who comprise this 
district, four are presidents of civic organ- 
izations, such as the Lions, Kiwanis and 
Rotary Club; five are past presidents; four 
are members of their City Councils; two 
last year were approached to run as 
mayors of the towns; three are members 
of the Cha mber of Commerce; two have 
been secretaries of their civic organiza- 
tions; five have been active in church 
organizations. . , . 

Our district covers 1,265 miles through 
Maine, New Hampshire and Vermont. The 
remoteness of these theatres from their home 
office places more responsibility upon the 
shoulders of these managers. They probably 
make more decisions in one week than manv 
a big city manager makes in months. 

The bread and butter of the motion pic- 
ture industry today comes from the tickets 
of small town theatres that, week in and 
week out, grind out three, four and five 
changes, and were it not for these theatres, 
which are literally the backbone of the in- 
dustry, many a "Cathedral of Entertain- 
ment" would today be closed. 

The small town manager is a great per- 
son, and in institutionalizing him you make 
your theatre a real place of entertainment. 
and not a mere auditorium of exhibition ! 




Bamberger's Staff Goes Chinese 

Bamberger Goes Chinese 
For "Shanghai" Date 

Before leaving his post at the Paramount 
in Springfield for the Victory in Holyoke, 
Herman Bamberger for "Shanghai" put out 
a ricksha with a girl carrying large Chinese 
umbrella and pulled by man in native cos- 
tume. This street bally was used two days 
ahead and crashed a jubilee night parade 
which was staged in town. At start of every 
feature Herman sprayed oriental incense in 
ventilating system which permeated every 
corner of house. Accompanying photo shows 
house staff dressed for the engagement. 

Promoted tea bags were distributed in im- 
printed envelopes. Instead of using sound 
track on stock opening, booth pulled down 
the fader and costumed usher came on stage 
and sounded large Chinese gong, timing 
action so that he finished as title flashed on 
screen. 

"Have You Contrihuted Lately?" 

Got a 1922 Penny? 

Heard of giving away ice in the winter? 
Well, to all those who presented 1922 pen- 
nies at the Opera House, Bath, Maine, 
Frank Colburn, Jr., offered a ducat. Frank 
says the stunt caused plenty of comment and 
the issuance of only a couple of passes. 
"Have You C07ttributed Lately?" 

When Better Displays Are 
Built, Botwicic Will Do 'em 

Up in Portland, Maine, Harry Botwick 
at the State Theatre turns out some attrac- 
tive lobby displays as witness accompanving 
photo. Inside columns are covered with 
hammered gold foil and frames are built to 
take 40 by 60 enlargements. Centerpiece 
connecting displays around fountain are 
beaverboard with upright pleats, center 
panel is white edged with metallics. Fountain 
is illuminated with two green lights, giving 
cool effect to entire display. 




Bo/wick's Attractive Lobby Display 



September 7, 1935 



MANAGERS' ROUND TABLE 



71 



On the Reduction 
Of Insurance Costs 

by MARION COLES 

Treasurer, M and P Theatres 

Theatres of a necessity carry many kinds 
of insurance and the knowledge of preven- 
tative precautions which lower the insur- 
ance rates are the duty of every manager. 

Insurance charges are based principally on 
experience as to towns over a period of 
years and a smaller percentage of fires, ac- 
cidents and burglaries from year to year 
will materially aid in reducing the premiums. 

The average patron knows nothing about 
the inside of the theatre. His eyes are un- 
accustomed to the change of light, and on 
entering, for a few moments he can see but 
a few steps in front of him. He depends 
almost entirely upon the aisle lights, and 
that is why many accidents occur. 

Can Control Accident Causes 

It is our firm conviction that a major 
part of theatre accidents are due to poor 
lighting, defective carpets and linoleum and 
worn stair treads — all controllable causes; 
while fires are caused by overloading wat- 
tage on lighting wires installed for a certain 
maximum load, the lack of proper contain- 
ers for the theatre's daily sweepings before 
they have been carted away or otherwise 
disposed of, and the accumulation of debris 
in boiler-room, cleaners' rooms, basement 
and back stage. 

Stairways are always treacherous, both 
from poor lighting and stair coverings. If 
carpets covering the stairs are loose and 
torn or excessively worn, there is a very 
good chance that a number of patrons will 
injure themselves. From experience we 
know that most accidents of this sort can 
be avoided. Constant inspection is necessary. 

Women's high heels coming in contact 
with defective parts of the carpets usually 
account for the most serious accidents on 
stairways. Many times women have slipped 
in theatres, broken both heels off their shoes 
and fallen down the entire flight of stairs. 
It is difficult to convince anybody that this 
was purely an accident and not gross negli- 
gence on the part of the theatre. 

Ofifhand, we can think of a number of 
ways in which accidents on stairways occur. 
The edge of the step, that receives the most 
friction, often develops holes. Brass treads 
holding the carpet sometimes becomes broken 
or raised. 

Repairs can often be made for little cost. 
By moving the carpet down the rise of the 
step, the same carpet can be used again with 
perfect safety. Bolting down or replacing 
brass treads insures greater safety of pa- 
trons. 

Burglaries and the transportation of 
money to and from the bank are other insur- 
ance hazards for which precautions can 
be taken through proper inner chests in 
safes and police guard. 

With an appreciation of these facts, it 
has been our endeavor, through instructive 
bulletins to the field, to acquaint and remind 
the theatre manager of the necessity of a 
personal daily inspection of his theatre, and 
the checking of these controllable hazards. 

We have met with considerable success 
and through the cooperation of the district 
managers and theatre managers we hope 
with the coming year to show a considerable 
reduction in insurance costs. 



M&P "Briefs 



Lou Schaefer, Paramount, New 
Haven, on recent veterans' conven- 
tion offered local radio station use of 
marquee and theatre radio-telephone 
line for broadcasting of the Vet Pa- 
rade which ran directly in front of 
theatre. Outcome was that after 
parade, many people flocked into the 
house. 

* * * 

Harry Botwick, State, Portland, 
Me., pulled the gag of asking patrons 
to express opinion on "The Scoun- 
drel." Harry wrote to newspaper 
asking editors to urge people to 
write on their reactions to the pic- 
ture. Returns were gratifying. 

* * * 

Ernie Goldstein, batting for vaca- 
tioning Art Pinkham at the Calvin, 
Northampton, Mass., discovering that 
radio star booked at theatre was war 
vet, promoted his appearance at U. S. 
Hospital with papers cooperating. 
Ernie also offered passes to "Alibi Ike" 
to local ball players hitting home runs 
which offer made the sport columns. 

Tom Kelly, Rialto, Brockton, Mass., 
tied in with local paper's "who are 
they" contest wherein pictures of 
prominents of former years were 
printed with contestants sending in 
names. Tom offered passes as prizes 
and crashed the theatre into general 
publicity. 

* * * 

Ed Harrison, Capitol, Pitts field, 
Mass., discovering that member of 
local police force was selected to join 
the G-Men instruction class in Wash- 
ington, ran ad with photo of officer 
and copy on "Men Without Names." 

* * * 

Claud Frederick used an old patrol 
wagon covered with banners as part 
of his bally on "Men Without Names" 
at the Garden in Greenfield. Lobby 
display consisted of police assort- 
ment of arms of every type taken 
from criminals. Collection of counter- 
feit coins, etc., completed the display. 




Silver's Lobby Vote Tabulation 



Mat Gets Six Week 
Break for Contest 

Reported one of the most successful con- 
tests of its kind that received newspaper 
publicity cooperation from the middle of May 
to the end of June was Nat Silver's "Most 
Deserving Boy and Girl" contest put out at 
the Strand Theatre, Lowell, Mass., the main 
prize being a four-day stay in New York 
with all expenses paid for the girl and boy 
in the high school senior class rolling up the 
greatest number of votes. Numerous mer- 
chants supplied other awards. 

Nat first received permission of high 
school principal and with this start was able 
to build up increasing interest among the 
students and his general patronage. Voting 
slips were given with each admission and 
deposited in box in lobby (see photo) along- 
side of which was poster with tabulation of 
votes received by the leaders. 

Paper tied in with the stunt giving un- 
usual support with page one stories, photos 
of students in the lead and continuous daily 
publicity which included tabulation of voting. 

With interest at its height, winners were 
not announced until the night of the pres- 
entation of awards from the stage which ob- 
viously added to the receipts of the evening. 
Principal of school was on hand to person- 
ally present gifts to each winner. To build 
up the occasion, Nat also put on a special 
show surrounding the prizes. 

Entire campaign cost very little as Nat 
promoted bus round trips to New York and 
also hotel for winning couple and chaperone 
from paper. Before leaving, the newspapers 
took shot of Nat bidding winners good-bye 
which also received further breaks. 

"Have You Contributed Lately?" 

Simms' West Guessing 
Contest on "Goin' to Town" 

A photo of Mae West was placed inside 
a cake of ice for a window display by Mor- 
ris Simms, Olympia Theatre, New Bedford, 
and tickets offered to those coming closest to 
guessing exactly how long it would take Mae 
West to melt the cake of ice. Ballots were 
distributed and stunt played up in ads. 

Morris also offers tickets for those secur- 
ing week's lowest scores at local golf courses 
and another pair for baseball clubs whose 
players made a home run. Stunts broke 
papers with publicity stories. 

"Have You Contributed Lately}" 

Morrison Stages Pram 
Parade on "Little Girl" 

Little ones, big ones, new ones and old 
ones, in fact any child with a doll carriage 
was eligible for prizes in the perambulator 
parade recently put on at the Strand in 
Dover, N. H., by Mel Morrison for "Our 
Little Girl." Mel distributed autographed 
photos of Shirley and reports that the adults 
were as interested in the goings-on as were 
the kids. 

For "Ruggles" newspaper tied in by spon- 
soring a tintype contest two weeks ahead on 
which prizes were awarded those submitting 
the most unusual photos. Tintypes were 
mounted on compoboard and displayed in 
lol)by. Department store paid for mailing 
and printing of heralds that went to their 
customers. Clocks in barbers were stripped 
with "now is the time to see," etc., and for 
bally shay with driver was used. 



72 



MOTION PICTURE HERALD 



September 7, 1935 



ASSET TO THE COMMUNITY 

Executive Feels That Manager 
Of Today Must Be Counted 
With Local Better Business Men 

by WILLIAM E. SPRAGG 

District Manager, M and P Theatres 



It is not a far cry back to the days before 
the organized motion picture theatre or even 
to the more recent days when the industry, 
in its swaddling clothes, was trying to raise 
its head out of the chaos that saw the birth 
of a business that labored under all the old 
stigmas, prejudices, but glories (if you will) 
that surrounded show-business as it came 
from the days of the fly-by-nights, through 
the era of variety and questionable stage 
offering and ethics into the dawn of motion 
picture presentation in theatres organizing 
for this purpose. This job was — it had to 
be — done by men steeped in the background 
of old time show business, of pocket busi- 
ness, of Barnum-like attributes and with 
distrust for the efficacy of figures as per- 
tinent to theatre business. 

Just as it took the organized motion pic- 
ture theatre to start the industry on the road 
to becoming what it is, one of the greatest 
and most complex of our national commer- 
cial enterprises, so it took the organized 
motion picture theatre to start the reversal 
of form on the part of the theatre manager. 
The trek was and is still a long one, beset 
with strange complexes on the part of some 
who still feel that strict business fundamentals 
cannot govern show business, or that strict 
conformity to ethics is not a guiding star in 
the operation of today's theatre. And it can 
certainly be claimed that circuit operation 
has been the largest factor in setting the 
manager on the right road — the road that 
leads to theatre business as a business. 

Man-Power Is Important 

Time was when, in the memory of many 
of us, the majority of all those connected 
with the theatre in whatever capacity, were 
looked upon somewhat as social outcasts, 
perhaps considered from the very nature of 
their routines of effort or the very channels 
of their lives, as people set apart and hardly 
entitled to brush elbows, let alone match wits, 
with the better business man. Irresponsible 
nomads managers seemed to be in the eyes 
of all but themselves. Is it all to be won- 
dered at? And circuit operation was respon- 
sible for that, too, for in the strenuous days 
of sifting out the wheat from the chaff it 
was still good business and still will be good 
business when and as the occasion arises, to 
necessitate a realignment of its managerial 
man power. 

But circuit operators have learned another 
great lesson beyond that which dictates the 
conduct of theatre operations on a strictly 
business basis. That lesson is that money 
invested in managerial man-power is one of 
its most important investments. Theatre 
management is of value in direct ratio as 
this investment is given opportunity and 
encouragement to expand in given adaptable 
areas. Frequent interruptions of continuous 
constructive management in a specific loca- 
tion only increase the investment necessary 
and delays the return that should rightfully 
be expected from good management being 
able to ac()uirc that complete knowledge of 



its community that every other business man 
has. Today stabilization in managerial man- 
power is fast winning from all and sundry 
an appreciation that the old prejudices and 
doubts are now ill-founded and that the man- 
ager of the local theatre is a personage to be 
reckoned with, a real asset to the community. 

Manager Now Respected 

And what of the manager's viewpoint of 
himself? Given the encouragement to enter 
entirely into the spirit of civic activities, to 
promote them when advisable, and urged to 
consort with the business men of his city, 
to study their merchandising methods, he 
has done so. Probably because of the fact 
that his business is the greatest and most 
delicate of all cash businesses, he has sharp- 
ened his wits. He has forged to the point 
where he can vie with any merchant in his 
town as a respected competitor for legitimate 
business gains and he is acquiring the sta- 
bility of mind and purpose which coupled 
with the knowledge of his surrounding will 
spell the greatest of prosperity for the indus- 
try as a whole, and continue to make him a 
citizen greatly to be respected and reckoned 
with. 

It is the writer's firm conviction that by 
far the greater number of our theatre man- 
agers today may place themselves rightfully 
in that category of the better business men 
of their city. The days of the clap-trap are 
over — it's business now on business princi- 
ples. Let your background guide you all the 
rest of the way. 

"Have YoH Cotitribiifed Lately?" 

Wrong Number? You Can 
Still Get Theatre Info. 

Maybe J. Marquis at the Egyptian, Brigh- 
ton, should have been a detective, because he 
has discovered that his theatre's telephone 
number is similar to that of three business 
concerns and frequently patrons would dial 
these firms through error. By giving a 
couple of passes to these concerns their oper- 
ators, when receiving calls for the theatre, 
give people programs and any other theatre 
information. 

On "Pop Eye" Marquis puts on what he 
calls a "review," repeating some of the old 
issues. 

"Have Yon Contribjited Lately?" 

Pinkham Promotes 
Co-op Page on "Town" 

A. W. Pinkham, Calvin Theatre, North- 
ampton, promoted a full-page co-op page oti 
"Goin' to Town" in addition to which the 
newspaper gave Pink extra gratis space at 
bottom across page for theatre ad. 

On "Black Fury" advertising cards were 
printed in Polish and sent out to special 
mailing list and Polish organizations. For 
"G Men" PTA cooperated by having all 
children fingerprinted, cards were given to 
kids who took them home, thus getting mes- 
sage before the parents, too. 



Glazer Has Mayor 
Greet the Captain 

That was a neat bit of publicity rolled up 
by Marty Glazer, publicist for the ScoUay 
Square, Boston, on his campaign put over 
with Manager Goodwin on the personal ap- 
pearance of Captain John Craig in conjunc- 
tion with the picture, "Sea Killers." Papers 
ran thrill and human interest stories on 
Craig's personal experience in landing big 
fish and in addition to other feature stories 
and odd stuff, Marty promoted civic welcome 
by mayor, shot also run by the dailies. 

Special lobby display included cutout of 
Captain in diving outfit (see photo) with 
original camera he invented to take under- 
water shots. Sea trophies were mounted in 
large frame, each individually labelled with 
interesting captions. Topping display was 
stuffed nine-foot swordfish promoted by 
Glazer from exhibit at nearby beach requir- 
ing four boys and truck to transport big fish 
to theatre. 

"Have You Contributed Lately?" 

Brodie Gives Theatre 
For Graduation Exercises 

What he reports as one of the greatest 
goodwill builders ever accomplished in 
Haverhill, Mass., was effected by Ellis 
Brodie at the Paramount Theatre there in 
offering to the high school the use of the 
theatre to hold graduation exercises. 

Previously, says Ellis, the limited capacity 
of the high school auditorium prevented the 
presence of many who wished to witness the 
festivities. However, the chief difficulty in 
the way of accepting the theatre's offer was 
that the exercises were held in the evening 
and therefore the student body was allowed 
to vote on whether they would rather cele- 
brate the occasion in the theatre in the morn- 
ing or the high school at night. The re- 
sponse was unanimous in favor of the Par- 
amount. 

"Have You Contributed Lately?" 

"See Yourself as Ithers 
See You," Says Harrison 

A smart gag was put across by Ed Har- 
rison, Capitol Theatre, Pittsfield, Mass., for 
"Curly Top" in the form of a folder, out 
side of which was name of theatre, picture 
of Shirley announcing her appearance and 
playdate. Underneath was line "open this 
folder and see who is going to be at the 
Capitol in person to see Shirley." On the 
inside was a little mirror and the image of 
the owner looked up at him. 




Clazer^s "Sea Killer" Lobby Display 



September 7, 1935 



MANAGERS' ROUND TABLE 



73 



M & P MANAGER-MANPOWER 



METROPOLITAN THEATRE 

BOSTON 

E. A. Smith 

Managing Director 

METROPOLITAN BOSTON 
Robert M. Sternberg 

District Manager 

Frank Solomont, Manager 

Beacon, Boston 

Henry Taylor, Manager 

Paramount, Boston 

J. A. Goodwin, Manager 

Scollay Square, Boston 

Philip De Petro, Manager 

Modern, Boston 

Ben Rosenberg, Manager 

Fenway, Boston 

Max Nayer, Manager 

Washington Street, Boston 

SUBURBAN BOSTON "A" 
Frank W. McManus 

District Manager 

John Carroll, Manager 

Capitol, Allston 

Edward Walsh, Manager 

Allston, Allston 

Joseph Marquis, Manager 

Egyptian, Brighton 

Harold Gordon, Manager 

Central, Waltham 

J. Doyle, Manager 

Embassy, Waltham 

Thomas Wall, Manager 

Paramount, Newton 

L. F. Lynch, Manager 

Paramount, Needham 

Maurice Corkery, Manager 

Central Square, Cambridge 

Joseph J. Callahan, Manager 

Harvard, North Cambridge 

John O'Connell, Manager 

Strand, Sommerville 

Mrs. Nancy Harris, Manager 

Colonial, Natick 

George Healey, Manager 

Dudley, Roxbury 

George Sweeney, Manager 

Criterion, Roxbury 

Lewis Newman, Manager 

Rivoli, Roxbury 

James T. McManus, Manager 

Marlboro, Marlboro 

SUBURBAN BOSTON "B" 
Harry I. Wasserman 
District Manager 

Ralph Ripley, Manager 
Codman Sq., Dorchester 
Joseph Lourie, Manager 
Fields Corner, Dorchester 
Samuel Feinstein, Manager 
Liberty, Dorchester 
Alfred Lourie, Manager 
Morton, Dorchester 
Frank McShane, Manager 
Strand, Dorchester 
Charles S. Bassin, Manager 
Oriental, Mattapan 
Abner Pinaski, Manager 
Jamaica, Jamaica Plain 



Harold Friary, Manager 

Warren, Roxbury 

Harry Goldstein, Manager 

Shawmut, Roxbury 

J. J. McDermott, Manager 

WoUaston, Wollaston 

Joseph J. Sullivan, Manager 

Rialto, Roslindale 

SOUTH SHORE 
& RHODE ISLAND 
William E. Spragg 

District Manager 
William Powell, Manager 
Paramount, Newport, R. L 
Ben Greenberg, Manager 
Stadium, Woonsocket, R. L 
David J. Dugan, Manager 
Strand, Newport, R. L 
Morris Simms, Manager 
Olympia, New Bedford, Mass. 
Peter J. Levins, Manager 
Capitol, New Bedford, Mass. 
Al Lashway, Manager 
Strand, Pawtucket, R. L 
Joseph J. Cahill, Manager 
Brockton, Brockton, Mass. 
Thomas A. Kelly, Manager 
Rialto, Brockton, Mass. 
Walter Stuart, Manager 
Community, No. Attleboro, Mass. 

NORTH SHORE 
Chester L. Stoddard 

District Manager 

Nat Silver, Manager 
Strand, Lowell, Mass. 
Arthur J. Keenan, Manager 
Merrimack Sq., Lowell, Mass. 
Leonard A. Dunn, Manager 
Olympia, Lynn, Mass. 
J. J. Dempsey, Manager 
Paramount, Lynn, Mass. 
Joseph F. Ahern, Manager 
Olympia, Chelsea, Mass. 
Ralph Tully, Manager 
Colonial, Haverhill, Mass. 
Ellias H. Brodie, Manager 
Paramount, Haverhill, Mass. 
James P. Kincaide, Manager 
North Shore, Gloucester, Mass. 
Arthur S. Murch, Jr., Manager 
Federal, Salem, Mass. 
Philip Bloomberg, Manager 
Paramount, Salem, Mass. 

MAINE, VERMONT 
NEW HAMPSHIRE 
Armani J. Moreau 
District Manager 
Harry Botwick, Manager 
State, Portland, Me. 
John Diviny, Manager 
Maine, Portland, Me. 
F. F. Colburn, Jr., Manager 
Opera House, Bath, Me. 
Frank A. Vennett, Manager 
Opera House, Biddeford, Me. 
George Friary, Manager 
Central, Biddeford, Me. 
George Le Tarte, Manager 
Paramount, Ft. Fairfield, Me. 



L. J. Dandeneau, Manager 

Park, Rockland, Me. 

J. J. DoNDis, Manager 

Strand, Rockland, Me. 

H. J. MuLQUEEN, Manager 

Opera House, Waterville, Me. 

James A. O'Donnell, Manager 

Haines, Waterville, Me. 

F. M. Eugley, Manager 

Star, Westbrook, Me. 

Melvin Morrison, Manager 

Strand, Dover, N. H. 

C. J. Russell, Jr., Manager 

Opera House, Bangor, Me. 

C. J. Sullivan, Manager 

Bijou, Bangor, Me. 

P. H. Nelligan, Manager 

Park, Bangor, Me. 

Lester Davis, Manager 

Magnet, Barre, Vt. 

J. B. Hassett, Manager 

Paramount, Barre, Vt. 

Ralph W. Pinkham, Manager 

Temple, Houlton, Me. 

J. H. Wilson, Manager 

Grand, Rutland, Vt. 

George Sargent, Manager 

Paramount, Rutland, Vt. 

CONNECTICUT 

George Cruzen 
District Manager 

Walter Lloyd, Manager 
Allyn, Hartford 
Walter T. Murphy, Manager 
Capitol, New London 
Barney Dobrans, Manager 
Crown, New London 
Louis Schaefer, Manager 
Paramount, New Haven 
Diedrich Hohn, Manager 
Regent, Norwalk 
A. Hamilton, Manager 
Empress, South Norwalk 
Elmer Daniels, Manager 
Capitol, Worcester 

WESTERN MASSACHUSETTS 

Harry Smith 
District Manager 

Herman Bamberger, Manager 

Victory, Holyoke 

Claud Frederick, Manager 

Garden, Greenfield 

Edward Harrison, Manager 

Capitol, Pittsfield 

E. Dowling, Manager 
Palace, Pittsfield 

F. J. Faille, Manager 
Strand, Pittsfield 

L. Levine, Manager 
Rivoli, Chicopee 
Hampton Howard, Manager 
Strand, Westfield 
Fred L. Frechette, Manager 
Strand, Holyoke 
George Laby, Manager 
Paramount, Springfield 
Walter Rose, Manager 
Paramount, North Adams 
A. W. Pinkham, Manager 
Calvin, Northampton 



74 



MOTION PICTURE HERALD 



September 7, 1935 



SOME M & P NEWSPAPER ADS 




September 7, 1935 



MOTION PICTURE HERALD 



75 




THE I^ELEASE CHART 



Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such 
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release 
later than the date of this issue are listed under "Coming Attractions." Running times are those supplied by the companies. 
Asterisk indicates running time as made known by West Coast studio before announcement by home office in New York. Varia- 
tions also may be due to local censorship deletions. Dates are 1935, unless otherwise specified. Letter in parenthesis after 
title denotes audience classification of production: (A) Adult, (S) General. Numerals following audience classification are pro- 
duction numbers. 



Running Time 
Rel. Date Minutes Reviewed 

1 5r....lVlar. 9 

20 

7 

13 *58....Mar. 16 



AMBASSADOR PICTURES 

Features 

Title Star 

Northern Frontier (G) Kermit lUaynard-Eieanor Hunt. ..Feb 

Red Bioed of Courage Kermit Maynard-Ann Slierldan.. . Apr. 

Trails of tlie Wild Kermit Maynard-Blilie Seward.. .Aug, 

Wilderness IMaii (G) Kermit Maynard-Fred Kohler....lVlar. 

Coming Attractions 

His Figliting Blood Kermit Maynard Oct. IS 

Timber War Kermit Maynard Sept. 15 

CHESTERFIELD 

Features Running Time 

Title Star Rel. Date Minutes Reviewed 

Circumstantial Evidence (A) . . . Cliicl( Chandler-Shirley Grey... .Mar. 30 66 Aug. 17 

Shot in the Dark, A (G) Charles Starrett- Marion Shilling. . Feb. 15 65 June I 

Coming Attractions 

False Pretenses Sidney Blackmer-lrene Ware 

Girl Who Came Back Shirley Grey-Sidney Blackmer 

Happiness CCD Donald Meek-Irene Ware 

Whispering Tongues 



DU WORLD PICTURES 



COLUMBIA 



Features 

Title Star Rel. 

After the Dance Nancy Carroll-George Murphy. .. .June 

Air Hawks Ralph Bellamy-Tala Birell May 

(See "Air Fury" "In the Cutting Room," Mar. 30.) 

Atlantic Adventure Nancy Carroll-Lloyd Nolan Aug. 

Awakening of Jim Burke Florence Rice-Jack Holt May 

Black Room, The Boris Karloff- Marian Marsh July 

Champagne for Breakfast Joan Marsh-Hardie Albright Juno 

Death Flies East (G) Florence Rlce-Conrad Nagel Feb. 

Eight Bells Ann Sothern-Ralph Bellamy Apr. 

(See "In the Cutting Room." Feb. 23.) 

Fighting Shadows (G) Tim McCoy-Geneva Mitchell Apr. 

Girl Friend, The Ann Sothern-Jack Haley July 

I'll Love You Always (G) Nancy Carroll-George Murphy — Mar. 

In Spite of Danger (G) Marian Marsh-Wallace Ford Mar. 

Justice of the Range Tim McCoy-Billie Seward May 

Let's Live Tonight (G) Lilian Harvey-Tullio Carminatl. .Mar. 

Love Me Forever Grace Moore-Leo Carrilio June 

Men of the Hour (G) Richard Cromwell-Blllie Seward.. May 

Party Wire (G) Jean Arthur- Victory Jory Apr. 

Revenge Rider Tira McCoy-Billie Seward Mar. 

(See "Alias John Law" "In the Cutting Room," Dec. 8,'34.) 

Riding Wild Tim MoCoy-Billie Seward June 

Square Shooter (G) Tim McCoy Jan. 

Superspeed Norman Foster-Florence Rice Sept. 

Swell Head Wallace Ford-Barbara Kent Apr. 

Together We Live Ben Lyon-Sheila Manners Aug. 

(See "In the Cutting Room," Nov. 3,'34.) . 

Unknown Woman Marian Marsh-Richard Cromwell. .June 

Unwelcome Stranger, The (G)..Jack Holt-Mona Barrio Apr. 

Coming Attractions 



Running Time 
Date Minutes Reviewed 

26 61 

7 70 

25 70 

20 70 

15 70 

18 68 

28 65 Mar. 9 

II 70 



18 

31.... 
20.... 

8.... 
25 

I.... 
27.... 
15.... 
27.... 
18.... 



58.... May 25 

69 

68 Apr. 6 

56 Apr. 13 

58 

69 Mar. 23 

!;'.".57'.'.!!iviay""2S 

69 Apr. 20 

57 



28 

21.... 

I.... 

8.... 

le.... 



.56 

.57 Mar. 



14 67 

20 65.... May II 



Calling of Dan Matthews, The. Richard Arlen 

Crime and Punishment Peter Lorre-Edward Arnold 

Feather in Her Hat, A Pauline Lord-Louis Hayward Oct. 12. 

Grand Exit Ann Sothern-Edmund Lowe 

Guard That Girl Robert Allen-Florence Rice 

Heir to Trouble Ken Maynard-Kathleen Perry 

If You Could Only Cook Jean Arthur ••• 

Lady Beware Jean Arthur-George Murphy Sept. 24. 

Lost Horizon Ronald Colman 

Moonlight on the River Ann Sothern-Harry Richman 

One Way Ticket Lloyd Nolan-Peggy Conklin 

Opera Hat Gary Cooper 

She Couldn't Take It George Raft-Joan Bennett 

She Married Her Boss C. Colbert-Michael Bartlett Sept. 19. 

Song of the Damned Victor Jory-Florence Rice 

Western Frontier Ken Maynard-Luclle Browne 



COMMODORE PICTURES 



Features 

Title Star 

Big Calibre Bob Steele Mar. 

Brand of Hate Bob Steele Feb. 

Cactus Kid lack Perrin Feb. 

Demon for Trouble Bob Steele Jan. 

Kid Courageous Bob Steele July 

Loser's End Jack Perrin Au 



Running Time 
Rel. Date Minutes Reviewed 

6 ris 

6 ris 



Mystery Ranch Tom Tyler 

Silver Bullet Tom Tyler 

Terror of the Plains Tom Tyler 

Tombstone Terror Bob Steele 

Tracy Rides Tom Tyler 

Western Justice Bob Steele 



.Apr. 
.May 
.June 
.Apr. 
.Feb. 
.June 



13. 
26. 
28. 
26. 
26. 
12. 
II. 



.6 ris. 
.6 ris. 
.6 ris. 
.6 ris. 
.6 ris. 
.6 ris. 



27 6 ris. 

25 6 ris. 

26 6 ris. 

14 6 ris. 



Coming Attractions 

RIdin' Through Tom Tyler Oct. 26 6 ris. 

Shadow of Silk Lennox Lon Chaney, Jr Sept. 15 6 r s. 

Wolf Riders Jack Perrin Sept. 26 6 ris. 



DANUBIA PICTURES 



(Hungarian Dialogue) 

Title Star 

Homely Girl Javor Murathy Sept, 

College Boys of Iglo Marcia Gervai ..Sept 

Hungaria (The Voice of 

Hungary) (English Titles) .. Scenic May 

Hussar Romance Irene Agal Apr. 

Coming Attractions 

Honor Among Thieves Kabos-Cslkos Sept. 

Iron Man Torzs-Turay Sept. 

Queen of Roses Zita Pertzel Sept 



Running Time 
Rel. Date Minutes Reviewed 
1 78 

3 85 



15., 
21., 

10.. 
15.. 

20. 



.73. 
.71. 

.90. 



Features 

Title Star 

Camille (A) Y. Printemps-Pierre Fresnay 

Don Quixote Chaliapin-Sydney Fox July 

Dream of My People Cantor Rosenblatt June 

Iceland Fishermen Pierre Loti story Sept. 

Last Wilderness, The (G) Howard Hill May 

Ra Mu Sept. 

Sans Famine Robert Lynen Aug. 

World in Revolt Graham McNamee Mar. 

Coming Attractions 

Frasquita Franz Lehar Oct. 

Hello Paris Oct. 

Scandal In Budapest Nov. 

Wedding Rehearsal Roland Young-Merle Oberon Sept. 



Running Time 
Rel. Date Minutes Reviewed 

Apr. 15 85 May 18 

1 July 8 

I 

I 

14 63... May 25 



FIRST DIVISION 



(Releases First Division Production and In certain territories 
Monogram, Liberty, Chesterfield and Invincible pictures.) 

Features 

Title Star DIst'r Rel. 
Java Head (A) Anna May Wong- 
Elizabeth Allan Sept. 

Rainbow's End Hoot Gibson June 

Sunset Range (G) Hoot Gibson May 

Coming Attractions 

Mlmi (A) Douglas Fairbanks, 

Jr. - Gertrude 

Lawrence Nov. 



Running Time 
Date Minutes Reviewed 



.Aug. 



.70. 
.60. 
.55 Mar. 



.98 June 



FIRST NATIONAL 









Running Time 




star 


Rel. 


Date 


Minutes 


Reviewed 






18. 


97.. 


.Apr. 


E 




.Aug. 


31. 


83.. 


.Aug. 


3 






13. 


68.. 


.Apr. 


IS 


James Cagney-Margaret Lindsay 


_j May 


4. 


85. . 


.Apr. 


27 






1. 


69.. 


.June 


1 






20. 


97.. 


.Mar. 


23 






16. 


95.. 


.Mar. 


23 


Dolores Del Rio-Pat O'Brien.. 


. May 


25. 


84.. 


..July 


6 






3. 


80. . 


..July 


lO 


Aline MacMahon-Guy Kibbee.. 


.Apr. 


27. 


71.. 


.Apr. 


27 


J. Hutchlnson-Pat O'Brien.... 


.June 


8. 


97.. 


..May 


18 




.Apr. 


8. 


63.. 


.Apr. 


6 


Aline MacMahon-Guy Kibbee.. 


. Mar. 


9. 


61.. 


.Mar. 


t 



Features 

Title 

Black Fury (G) 852 

Bright Lights (G) 865 

Case of the Curious Bride 879. 

G Men. The (A) 880 

Girl from Tenth Avenue, The 

(A) 858 

Go Into Your Dance (G) 853.../ 
Gold Diggers of 1935 (G) 851.. 

In Caliente (G) 856 

Irish in Us, The (G) 866 

Mary Jane's Pa (G) 875 

Oil for the Lamps of China 

(G) 867 

Traveling Saleslady (G) 870... 
While the Patient Slept (G) 

874 

Coming Attractions 

Backfire 

Broadway Hostess Winifred Shaw-Lyle Talbot 

Captain Blood 855 Errol Flynn-Olivia De Haviland 

Enemy of Man Paul Muni-Josephine Hutchinson 

Girl of the Lucky Legs, The. . Warren William-Genevieve Tobin 

(Sec "Case of the Lucky Leg" "In the Cutting Room," Aug. 17.) 
Goose and the Gander Kay Francis-George Brent Sept. 27. 

(See "In the Cutting Room," Mar. 9.) 

Hard Luck Dame Bette Davis- Franchot Tone 

Moonlight on the Prairie Dick Foran-Sheila Manners 

(See "In the Cutting Room," Aug. 17.) 

Murder of Dr. Harrigan, The.. Kay Linaker-RIcardo Cortez 

Payoff, The James Dunn-Claire Dodd 

(See "In the Cutting Room," July 6.) 
Shipmates Forever Dick Powell-Ruby Keeler 

(See "In the Cutting Room," July 27.) 
Stars Over Broadway Pat O'Brien-Jean Muir 



FOX FILMS 

Features 

Title 



Star 



Black Sheep (A) 543 Edmund Lowe-Claire Trevor June 14.. 

Charlie Chan in Egypt (G) 544. Warner 01and-"Pat" Paterson.. . June 21.. 

Cowboy Millionaire (G) 538. ..George O'Brien May 10.. 

Curly Top (G) 549 Shirley Temple July 26.. 

Dante's Inferno (A) 611 Claire Trevor-Spencer Tracy Aug. 23.. 

Daring Young Man, The (G) 

528 James Dunn-Mae Clarke May 24.. 

Doubting Thomas (G) 542 Will Rogers June 7.. 

Dressed to Thrill (G) 605 Clive Brook-Tutta Rolf Aug. 16.. 

Farmer Takes a Wife, The (G) 

608 Janet Gaynor-Henry Fonda Aug. 2.. 

Gay Deception, The (G) 602. . .Francis Lederer- Frances Dee Aug. 30... 

George White's 1935 Scandals 

(A) 534 Alice Faye-James Dunn Mar. 29.. 

Ginger (G) 545 Jackie Searl-Jane Withers July 5.. 

Great Hotel Murder (G) 532. .Edmund Lowe-Victor McLaglen. . . Mar. 8.. 

Hard Rock Harrigan (G) 548.. George O'Brien July 19.. 

It's a Small World (A) 536 Spencer Tracy-Wendy Barrio Apr. 12.. 

Ladies Love Danger 540 Gilbert Roland-Mona Barrie May 3.. 

(See "Secret Lives" "In the Cutting Room," Mar. 30.) 

Llllom (A) Charles Beyer Mar. 16.. 

Orchids to You (G) 546 Jean Muir-John Boles July 12.. 

Our Little Girl (G) 539 Shirley Temple May 17.. 

Silk Hat Kid (G) 547 Lew Ayres-Mae Clarke July 19.. 

Spring Tonic (G) 535 Lew Ayres-Claire Trevor Apr. 19.. 

Steamboat Round the Bend (G) 

612 Will Rogers-Anne Shirley Sept. 6.., 

$10 Raise (G) 537 Edward Everett Horton Apr. 5.. 

Underthe Pampas Moon (G)54l. Warner Baxter-KettI Galllan May 31.. 

Welcome Home (G) 603 James Dunn-Arllne Judge Aug. 9.. 

Coming Attractions 

Bad Boy James Dunn-Dorothy Wilson... .Oct. 25.. 

Ball of Fire Alice Faye-Ray Walker 

(See "In the Cutting Room." Aug. 17.) 
Beauty's Daughter Claire Trevor-Ralph Bellamy 

(See "In the Cutting Room," Aug. 17.) 

Charlie Chan In Shanghai 610.. Warner Oland-lreno Hervey Oct. II.. 

(See "In the Cutting Room," Aug. 31.) 



Running Time 

Minutes Reviewed 
75.... May 18 



. .72. 
. .67. , 
.*75.. 
. .88. . 



June 8 

.Apr. 27 

.July 27 

.Aug. 10 



.75.... Apr. 27 

.73 Apr. 20 

.68. ...July 13 



.91 . 
•75. 

.83. 
.74. 
.70. 
*65. 
.71 . 
.69. 



..July 20 

..Aof. 24 

..Apr. 6 

..July 27 

. . Feb. 23 

..July 6 

..Apr. 6 



.90.... Mar. 23 

.*75....June 22 

. .65. . . .June IS 

.67.... Aug. 31 

.58. ...July 6 

'102.... Aug. 3 

.70 Mar. 23 

.78... May 25 

..72 July 27 



76 



MOTION PICTURE HERALD 



September 7, 1935 



(THE I^ELEASE CHART— CONT'D) 



Running Time 
Rel. Date IHinutes Reviewed 



Title Star 

Hard to Get Warner Baxter-Jane Wyatt... 

Here's to Romance (G) 609 Nino Martlni-Genevieve Tobin...Oct. 4 *83 Aug. 

in Old Kentucky (G) Will Rogers •85 July 



Redheds on Parade (G) 604.. .John Boles-Dixie Lee Sept. 13.. 

This Is the Life Jane Withers-John McGuIre Oct. 18.. 

Thunder Mountain 607 George O'Brien Sept. 27.. 

Thunder in the Night (G) 613. Edmund Lowe-Karen Morley Sept. 20.. 

Way Down East (G) Rochelle Hudson-Henry Fonda 



.77. ...July 



.67.. 
•84.. 



..July 
.Aug. 



20th CENTURY (Fox Release) 

IHetropolitan Lawrence Tibbett-Virginia Bruce . 

Thaniis a Million Dick Powell-Ann Dvorak 



GB PICTURES 



star 



Rel. Date 



Features 

Title 

Clairvoyant, The (A) 3503 Claude Rains-Fay Wray July IS 

Loves of a Dictator (A) 760...Clive Brook-Madeleine Carroll. . .June 15. 
Man Who Knew Too Much, The 

(G) 3415 Peter Lorre-Nova Pilbeam Apr. 15. 

My Heart Is Calling (G) 3409. Jan Kiepura May 

My Song for You 3414 Jan Kiepura June 

Thirty-Nine Steps (G) 3501 ... Robert Donat-Madeleine Carroll . .Aug. 



Running Time 
Minutes Reviewed 

72.... June 15 

81.... Feb. le 



..74. Dec. 29/34 

..90 Feb. 2 

I 70. Nov. 10/34 

1 85.... July 8 



Coming Attractions 

Alias Bulldog Drummond (G) 

3509 J. Hulbert-Fay Wray 63 May IS 

Born for Glory 3508 Barry Mackay-John Mills 74 

Dr. Nikola 3507 Boris Karloff 

First a Girl 3512 Jessie Matthews-Sonnie Hale 

King of the Damned 3304 Conrad Veidt-Heien Vinson 

King Solomon's Mines 3511 

Modern Masquerade 3505 Jessie Matthews 

Morals of Marcus, The 3502... Lupe Veiez-lan Hunter 74. ...Apr. 13 

Passing of the Third Floor 

Back, The 3510 Conrad Veidt 

Rhodes, the Empire Builder 

3514 Walter Huston 

Secret Agent 3506 Madeleine Cirroil-Peter Lorre 

Soldiers Three 3515 Maureen O'Sullivan-C. Aubrey 

Smith 

Transatlantic Tunnel 3513 Richard Dix-Madge Evans 

Untitled 3516 ..George Ariiss 



INVINCIBLE PICTURES 

[Dis-Fribu+ed through Chesterfield] 



Features Running Time 

Title Star Rel. Date Minutes Reviewed 

Death from a Distance Russell Hopton-Loia Lane Apr. 30 

Public Opinion Lois Wilson-Shirley Grey Mar. 15 66 

Symphony for Living (G) Evelyn Brent-AI Shean Jan. 20 75 July 6 

Coming Attractions 

Condemned to Live Ralph Morgan-Maxine Doyle 

Loaded Dice 

Murder at Glen Athol 

Society Fever Lois Wilson - Lloyd Hughes - 



LIBERTY PICTURES 



Features 

Title Star 

Born to Gamble 1012 H. B. Warner-Onslow Stevens. . 

Dizzy Dames 1010 M. Rambeau-Florine McKinney 

Old Homestead, The 101 1 Mary Carlisle-Lawrence Gray.. 

Sweepstake Annie (G) 1009. .. Marian Nixon-Tom Brown IVIar. 

Without Children 1008 M. Churchill-Bruce Cabot Apr 



Running Time 
Rel. Date IVlinutes Reviewed 

July 10 65 

I 73 

10 73 

5 81 Feb. 23 

15 68 



. May 
. .Aug. 



MAJESTIC 



Features 

Title Star 

Motive for Revenge (G) Donald Cook - Irene Hervey Apr. 

Mutiny Ahead (G) Neil Hamilton-Kathleen Burke.. .Mar. 

Perfect Clue, The (G) 512 David Manners- Dorothy Lihaire . . Mar. 10. 

Reckless Roads Judith Alien - Regis Toomey.. ..July I. 

Coming Attractions 

Secret Agent X 



Running Time 
Rel. Date Minutes Reviewed 

5 64 Mar. 30 

I 63 July 13 

..69. Dec. I, '34 
..66 



MASCOT PICTURES 



Running Time 



Minutes 
. .70. 
. .84. 
. .70. 
. .69. 
. .65. 



Features 

Title Star Rei. Date 

Behind the Green Lights (G).. Norman Foster-Judith Alien Mar. II. 

Harmony Lane (G) D. Montgomery-Evelyn Venable. . . Aug. 25. 

Headline Woman (G) Roger Pryor-Heather Angel May 15. 

Ladies Crave Excitement (G).. Norman Foster-Evaiyn Knapp.. . June 22. 

One Frightened Night (G) Chas. Grapewin-Mary Carlisle. ... Ifay I. 

Coming Attractions 

streamline Express Victor Jory-Eveiyn Venable 

Waterfront Lady Ann Rutherford- Frank Albcrtson 

METRO-GOLDWYN-MAYER 

Features Running Ti 
Title Star Rel. Date Minutes 

Age of Indiscretion (A) May Robson-Madge Evans ..May 10 .80.. 

Anna Karenlna (G) Greta Garbo-Fredric March Sept. 6 95.. 

Baby Face Harrington (G) Charles Butterworth ..Apr. 12 63.. 

Bonnie Scotland Laurel and Hardy ..Aug. 23 82., 

(See "In the Cutting Room." June 15.) 

Calm Yourself (G) Madge Evans-Robert Young June 28.. 

Casino Murder Case (G) Paul Lukas ..Mar. 15.. 

China Seas (G) Clark Gable - Jean Harlow - 

Wallace Beery ..Aug. 16.. 

Escapade (G) William Powell-Lulse Ralner. . . . July 5.. 

Flame Within, The (A) Ann Hardinq-Herbert Marshall .. May 17.. 



Reviewed 
.Mar. 23 
.Aug. 31 
.May 18 
.June 29 
.May II 



Here Comes the Band (G)....Ted Lewis- Virginia Bruce Aug. 30.. 

Mad Love (A) Peter Lorre-Frances Drake July 12.. 

Mark of the Vampire (A) L. Barrymore-Bela LugosI Apr. 26.. 

Murder In the Fleet (G) Robert Taylor-Jean Parker May 24.. 

Murder Man, The (G) Spencer Tracy- Virginia Bruce.. ..July 19.. 

Naughty Marietta (G) J. MacDonald-Nelson Eddy Mar. 29.. 

No More Ladles (A) Joan Crawford-R, Montgomery. . .June 14.. 

One Nev!- York Night Franchof Tone-Una Merkel Apr. 5.. 

(See "Mystery In Room 309" "In the Cutting Room," Mar. 16.) 

Public Hero No. I (A) Chester Morris-Jean Arthur May 31.. 

Pursuit (G) Chester Morris-Sally Filers Aug. 9.. 



me 

Reviewed 
..May II 
..July 8 
..Mar. 30 



.69. 
.84. 

.89. 
.89. 
.73. 
.87. 
.69. 
.60. 
.70. 
.70. 
106. 
Hi. 
.71. 



..June 22 
..Apr. 27 



...Aug. 3 

...July 13 

...May 18 

...Aug. 17 

...July 6 

...Apr. 6 

...May 18 

...July 20 

...Mar. 2 

...June 8 



.nn. 
.62. 



..May 25 
..Aug. 3 



Title Star 

Reckless (A) Jean Harlow-Wm. Powell Apr. 

Smilin' Through Norma Shearer-Fredric March - 

(Re-release) Leslie Howard Aug. 

Times Square Lady (G) Robert Taylor-Virginia Bruce. ... Mar. 

Vagabond Lady (G) Robert Young-Evelyn Venable. ... May 

Vanessa: Her Love Story (A).. Helen Hayes-Robert Montgomery .. Mar. 

West Point of the Air (G) .... Wallace Beery-Robert Young Mar. 

Woman Wanted (G) Joel McCrea-Maureen O'Sullivan . .Aug. 



Running Time 
Rei. Date Minutes Reviewed 
99.... Apr. 13 



22.. 
2.. 



.100. Oct. 22, '32 
.69.... Mar. 2 
. .7S....Junt 22 
.77.... Feb. 23 

..90 Mar. 16 

.68.... July 27 



Coming Attractions 

Ah, Wilderness Wallace Beery-Lionel Barrymore 

Bishop MisBehaves, The Edmund Gwenn • Maureen 

O'Sullivan Sept. 13. 

(See "In the Cutting Room/' Aug. 10.) 

Broadway Melody of 1936 Jack Benny-June Knight Sept. 20. 

Capture of Tarzan, The Johnny Weissmuller - Maureen 

O'Sullivan 

I Live My Life Joan Crawford-Brian Aherne Oct, 4. 

(See "In the Cutting Room/' July 13.) 

Let Freedom Ring Jack Benny-Una Merkel Oct. 25. 

Mala Mala-Lotus Long 

Mutiny on the Bounty Clark Gable-Charles Laughton- 

Franchot Tone Oct. 18. 

Night at the Opera, A Marx Brothers Nov. I. 

O'Shaughnessy's Boy Wallace Beery-Jackie Cooper Sept. 27. 

(See "In the Cutting Room," June 15.) 

Perfect Gentleman, A Frank Morgan-C. Courtneldge Oct. II. 

Robin Hood ef El Dorado Warner Baxter-Ann Loring 

Tale of Two Cities, A Ronald Coiman-Elizabeth Allan 

Untitled Wm. Powell - Rosalind Russell. .Nov. 8. 



MONOGRAM PICTURES CORPORATION 



Features 

Title 



Star 



Running Time 



Dawn Rider, The 3033 John Wayne-Marion Burns 

Desert Trail 3037 John Wayne-Mary Kornman 

(See "In the Cutting Room," Feb. 23.) 

Great God Gold (A) 3017 Sidney Blackmer-Gloria Shea... 

Healer, The (G) 3004 Ralph Bellamy-Karen Morley... 

Honeymoon Limited (G) 3016. Neil Hamilton-Irene Hervey , 

Hoosier Schoolmaster, The (G) 
3013 Charlotte Henry-Norman Foster. 



Nut Farm, The (G) 3003 Wallace Ford 

Paradise Canyon (G) 3036 John Wayne-M 



Rel. 


Date 


liriinutes 


Reviewed 


Aug. 


5... 


61 . . 


.Aug. 3 


June 


20.. 


57.. 




Apr. 


22 , 


... 54.. 




Apr. 


25... 


.....72... 


.Mar. 9 


June 


15... 


77... 


.June 1 


July 


1... 


70... 


.June 22 


May 


15... 


76. . . 


.Apr. 13 


July 


15... 


76.. 


.June 15 


July 


25... 


64. . 


.June 29 


Apr. 


25... 


62.. 


.Feb. 18 


Mar. 


25... 


65. . 


.Feb. 9 


July 


20... 


52.. 


.May 18 



PARAMOUNT 



Features 

Title 



Star 



Ru 
Rel. Date 



J Time 

inutes Reviewed 



Annapolis Farewell (G) 3503... Tom Brown-Sir Guy Standing. 



Crusades, The (G) Loretta Young-Henry Wiicoxon. 

Devil Is a Woman, The (A) 



Dr. Jekyll and Mr. Hyde 3459.Fredric March-Miriam Hopkins 
(Re-issue) 



Goin' to Town (A) 3442. 



Man on the Flying Trapeze, 

The (G) 3451 W. C. Fields 

McFadden's Flats (G) 3436... Betty Furness-Richard Cromwell 
Men Without Names (G) 3446. Fred MacMurray-Madge Evans. 



Buggies of Red Gap (G) 3431. Charles Laughton-Mary Boland- 
Charles Ruggles-Zasu Pitts.. 



This Woman Is Mine 3447 Gregory Ratoff - John Loder - 

R. Bennett-Kath. Sergrave.... 

Virginian, The 3460 Gary Cooper - Richard Arlen - 

(Re-issue) Walter Huston-Mary Brian... 



.Aug. 


23.... 


77. 


. . .Aug. 


23 


.Sept. 


6.... 


. . . .82. 


. . .Aug. 


31 


.June 


21 . . . 


. . 79. 


. . .June 


8 


.Aug. 


21.. . 


,. 125. 


. . .Aug. 


10 


.May 


3.... 


80. 


...Mar. 


2 


.July 


5, ... 


. . 85. 


Dec. 26 


'31 




2.... 


80. 


. . .Aug. 


ID 




19.... 


74. 


. . .Apr. 


6 




31.... 


77. 


...May 


25 




17 


71. 


. . . May 


11 


.Aug. 


30.... 


....65. 


. . .Aug. 


24 




12 


. . .63. 


...Mar. 


30 


Aug. 


23.... 


59. 








15.... 


.. ..75. 


.'.'.MaV." 


"9 


July 


26.... 


66. 


...Aug. 


10 


.Mar. 


29.... 


65. 


...Mar. 


9 


.June 


28. . .. 


. ..66. 


. . . June 


29 




22 


. ..74. 


...Mar. 


2 


May 




67. 






July 


5 


. . .83. 


. . .June 




. May 


24.... 


. ..67. 


. . .Apr. 


6 


.Apr. 


19 


. ..83. 


..Mar. 


2 


.Mar. 


8 


..90. 


. . . Feb. 


16 




7.. .. 


. ..68. 


...May 


4 


July 


19.... 


. . .76. 


.. .July 


20 




26.... 


. . 70. 


..July 


27 


Apr. 


26.... 


. ..74. 


. . . Apr. 


27 


.Aug. 




. . .75. 






.June 


14. . 


. . .83. 








16.... 


. . .75. 


. .Aug. 


17 



Coming Attractions 

Big Broadcast of 1936, The... Jack Oakie-Burns & Allen 

(See "In the Cutting Room." Aug. 31.) 

Bride Comes Home, The Claudette Colbert-F. MacMurray 

Collegiate Joe Penner-Jack Oakie Nov. 22 

Gettin' Smart Lee Tracy-Grace Bradley Oct. 18 

Hands Across the Table C. Lombard-Fred MacMurray 

It's a Great Life Joe Morrison-Rosalind Keith Oct. 4 

Last Outpost, The 3505 Cary Grant-Gertrude Michael Sept. 27 

(See "In the Cutting Room," July 13.) 

Milky Way, The Harold Lloyd-Adolphe Menjou 

Peter Ibbetson 3510 Gary Cooper-Ann Harding Sept. 20 

(See "In the Cutting Room," June 22.) 
Rose of the Rancho John Boles-Gladys Swarthout 

(See "In the Cutting Room." Aug. 17.) 
So Red the Rose Margaret Sullavan-R. Scott 

(See "In the Cutting Room," Aug. 17.) 

Two for Tonight 3509 Pinq Crosby-Joan Bennett Sept. 13 61. 

Virginia Judge, 'The Walter C. Kelly-Marsha Hunt 

(See "In the Cutting Room," Aug. 31.) 
Wanderer of the Wasteland 3S02 Gail Patrick-Dean Jagger Sept. 20 

(See "In the Cutting Room, Aug. 3.) 



REPUBLIC PICTURES 



Features 

Title Star Running Time 

R'l Da'- Minutes Rovlewert 

Westward Ho (G) 3556 John Wayne-Sheila Manners Sept. I 60 Aug. 3 

Coming Attractions 

Cappy Ricks Returns 3508 R. McWade-Florlne McKinney. . .Sept. 25 Sept. IS 

Crime of Doctor Crespl, The 

3546 Erich von Stroheim - Harriet 

Russell 

F'^rbldden Heaven 3502 Charles Farrell-Charlotte Henry. .Sept. 26 



September 7, 1935 



MOTION PICTURE HERALD 



77 



(THE RELEASE CHACT— CONT'D) 



Title Star 

Lawless Range 3562 John Wayne-Sheila Manners Oct. 

New Frontier, The John Wayne-Muriel Evans Oct. 

Spanish Cape Mystery, The 3530. Helen Twelvetrees- Donald Cook... Oct. 
Two Sinners 3507 Otto Kruger-Martha Sleeper Sept. 

(See "Two Black Sheep," "In the Cutting Room," Aug. 3.) 
Tumbling Tumbleweeds 3566. ..Gene Autry-Lucile Browne Sept. 



Running Time 
Rel. Date Minutes Reviewed 

3 

24 

25 

12 



19. 



.57. 



RKO RADIO PICTURES 



Features 

Title Star Rel. 
Alice Adams (G) 541 Katharine Hepburn-Fred Mac- 
Murray Aug. 

Arizonian, The (G) 538 Richard Dix-Margot Grahame. . . . June 

Becky Sharp (A) 4101 Miriam Hopkins June 

Break of Hearts (A) 533 K. Hepburn-Charles Beyer May 

Chasing Yesterday (G) 528 Anne Shirley May 

Dog of Flanders (G) 525 Frankie Thomas-Helen Parrish. . . Mar. 

Hooray for Love (G) 5.35 Gene Raymond-Ann Sothern June 

Hot Tip (G) 542 James Gleason-Zasu Pitts Aug. 

Informer, The (A) 532 V. McLaglen-Margot Grahame.. ..May 

Jalna (G) 540 Ian Hunter-Kay Johnson Aug. 

Laddie (G) 526 John Beal-Gloria Stuart Apr. 

Nitwits, The (G) 534 Wheeler and Woolsey June 

Old Man Rhythm 539 Buddy Rogers-Betty Grable July 

(See "In the Cutting Room," June 8.) 

People's Enemy (A) 527 Preston Foster-Melvyn Douglas. .. Mar. 

Roberta (G) 524 Irene Dunne - Fred Astaire - 

Ginger Rogers Mar. 

She (G) 537 Helen Gahagan-Randolph Scott.. .July 

Star ef Midnight (G) 529 William Powell-Ginger Rogers. . .Apr. 

Strangers All (G) 531 May Robson Apr. 

Tog Hat (G) 601 Fred Astaire-Ginger Rogers Sept. 

Village Tale (A) 530 Randolph Scott-Kay Johnson May 

Coming Attractions 

Annie Oakley Barbara Stanwyck-Preston Foster 

(See "In the Cutting Room," Aug. 31.) 
Freckles 536 Carol Stone-Tom Brown Sept. 27 

(See "In the Cutting Room," Aug. 10.) 

Hi Gaucho John Carroll-Steffi Duna 

(See "In the Cutting Room," Aug. 17.) 

His Family Tree 604 James Barton-Maureen Delany 

In Person Ginger Rogers-George Brent 

Last Days of Pompeii, The 501. Dorothy Wilson-Preston Foster. ..Oct. 4 

(See "In tlie Cutting Room," Aug. 17.) 

Love Song Lily Pens-Henry Fonda 

Powder Smoke Range (G) 603. Hoot Gibson-Boots Mallory Oct. II '74 

Rainmakers, The 605 Wheeler and Woolsey 

(See "In the Cutting Room," Aug. 17.) 
Return of Peter Grimm, The 

(G) 602 Lionel Barrymore-Helen Mack.. 

Sylvia Scarlett Katharine Hepburn-Cary Grant 

Three Musketeers 544 Margot Grahame-Walter Abel.. 

(See "In the Cutting Room," Aug. 10.) 
To Beat the Band Helen Broderick-Hugh Herbert. 



Running Time 
Date Minutes Reviewed 

23... 991/2.. Aug. iO 

28 751/2.. June 8 

28 75 June 22 

31 80.... May 25 

3 771/2.. Apr. 6 

22 72 Mar. 2 

14 72. ...May 23 

16 69 Aug. 31 

24 91.... May 4 

9 78. ...Aug. 17 

5 691/2.. Mar. 9 

7 8|i/2..May 25 

19 76 

15 70 May 4 

9 1 051/2.. Fob. IS 

12 941/2. .July IS 

19 90 Apr. S 

26 691/2.. Mar. 30 

6 991/2. Aug. 24 

10 80 June 29 



..Aug. 31 



. .Sept. 
. .Sept. 



13. 



821/2.. Aug. 31 



20. 



STATE RIGHTS 



Features Running Time 

Title Star Dist'r Rel. Date Minutes Reviewed 

Kllau (The Tiger) (G).... Bennett Pictures *55....Jun« I 

New Adventures of Tarzan 

(G) Herman Brix Burrougns- 

Tarzan Enter- 

prises !? 

Rustler's Paradise (G).... Harry Carey AJax Pletures June 1 6j May 

Sangen Till Heine (G) ... Martin Osman Scandinavian 

Struggle for Life (G) Foy Productions. . .June 

Texas Rambler, The (G)...Bill Cody Spectrum Pictures .. May 

Vanishing Riders, The (G).Bill Cody Spectrum Pictures . .July 



.75. ...Mar. 

18. .....53 June 

15 59 May 

1 58.... July 



UNITED ARTISTS 



Features 

Title Star 

Brewster's Millions (G) Jack Buchanan-Llli Damlta ..May 

Call of the Wild, The (G) C. Gable-Loretta Young ..Aug. 

Cardinal Richelieu (G) George Arliss ..Apr. 

Clive of India (G) Ronald Colman-Loretta Young. .. .Jan. 

Dark Angel, The Merle Oberon - Fredric March - 

H. Marshall-Rath. Alexander. .Sept. 

(See "In the Cutting Room," July 13.) 

Escape Me Never (A) Elisabeth Bergner-Hugh Sinclair. .June 

Folies Bergere (G) Maurice ChevaUer-Merle Oberon.. Feb. 

Les Miserables (G).... Fredric March-C. Laughton Apr. 

Let 'Em Have it (A) Richard Arlen-Virglnia Bruce May 

Nell Gwyn (A) Anna Neagle-Cedric Hardwicke. . . June 

Sanders of the River (G) Leslie Banks - Paul Robeson ■ 

Nina Mae • MacKlnney July 

Scarlet Pimpernel, The (G) Leslie Howard-Merle Oberon Feb. 

Thunder in the East Charles Boyer-Merle Oberon May 

(Reviewed under the title, "The Battle") 
Wedding Night, The (G) Anna Sten-Gary Cooper Mar. 



Running Time 
Rel. Date Minutes Reviewed 

20 78 Apr. 13 

9 91 May 4 

28 80 Mar. 30 

25 90 Jan. 26 



27 

22 

21 

17 

14 



. .80 Apr. 

..80 Feb. 

.105 Apr. 

. .95. . . .June 
..75 July 

. .95.... Apr. 
.95. ...Jan. 



26 



13 79. Dec. I,'34 

8 90.... Feb. 23 



Coming Attractions 



27. 
29. 



Barbary Coast Miriam Hopkins - Edward G. 

Robinson - Joel McCrea Sept. 

(See "In the Cutting Room," July 20.) 

100 Years To Come Raymond Massey Nov. 

Man Who Could Work Miracles, 

The Roland Young Dec. 

Melody Lingers On, The Josephine Hutchinson - George 

Houston Oct. 25 

Modern Times Charlie Chaplin Oct. II 

Moscow Nights H. Baur-Penelope Dudley Ward 

Red Salute B. Stanwyck -Robert Young Sept. 13 

(See "In the Cutting Room," July 27.) 
Shoot the Chutes Eddie Cantor-Ethel Merman Dec. 25 



II. 



UNIVERSAL 



Features Running Time 

Title Star Rel. Date Minutes Reviewed 

Alias Mary Dow (G) 8011 Sally Eilers-Ray Mllland May 27... 66. ...July 6 

Border Brigands 8085 Buck Jones May 27 56 

Bride of Frankenstein (A) 8009. Boris Karloff May 6 80. ...Apr. 20 

Chinatown Squad (G) 8017 Lyie Talbot- Valerie Hobson May 20 65 June 8 



Title Star 

Diamond jim (G) 9003 Edward Arnold-Binnie 

Good Fairy, The (G) 8003 Margaret Sullavan-H. 

It Happened in New York (G) 
8023 ..LyIe Talbot- Heather Ai 



Manhattan 
(See ' 



Running Time 
Rel. Date Minutes Reviewed 



Moon 8026 Ricardo Cortez- Dorothy 

In the Cutting Room," June 15.) 



Page. 



Mystery of Edwin Drood (G)8024Claude Rains-Heather Angel 

Night Life of the Gods (G) 

8008 Alan Mowbray 

Outlawed Guns 8086 Buck Jones-Ruth Channing 

Princess O'Hara (G) 8013 Jean Parker-Chester Morris 

Raven, The (A) 8016 Karloff-Bela Lugosi 

Rendezvous at Midnight 8031.. Ralph Bellamy 

(See "In the Cutting Room," Nov. I7.'34) 



Straight 
8036 . 



from the Heart (A) 



.Mary Astor- Roger Pryor-Baby 
Jane 



Werewolf of London (A) 8015.. Henry Hull 

Coming Attractions 



.Sept. 


2 


.93. 


. .July 


20 


.Feb. 


18 


98. 


. . Feb. 


9 


.Mar. 


18 


66. 


. . Apr. 


13 




15 


68. 


..July 


6 


.Aug. 








.Apr. 


22.... 


69.. 


. .Apr. 


6 


.Feb. 


4.... 


87.. 


..Mar. 


30 






...73.. 


. .Jan. 


12 


.July 














....80.. 


. . M ar. 


30 






61 . . 


. .June 


15 


Feb. 








19 


. ,*65.. 


. .Aug. 


10 




15.... 


60.. 


. .Apr. 


20 




14 


.. . .73.. 


..Feb. 


16 




3.... 


...72.. 


..Mar. 


23 




3.... 


75. 


. . May 


4 



23. 



Alone Together 9034 Zasu Pitts-Hugh O'Connell Oct. 

Fighting Youth 9017 Charles Farrell-June Martel Sept 

King Solomon of Broadway 
9018 Edmund Lowe-Dorothy Page Sept. 

(See "In the Cutting Room," Aug. 3.) 

Magnificent Obsession 8006 Irene Dunne-Robert Taylor 

Remember Last Night 901 1 Edw. Arnold-C. Cummings Oct. 28 

Storm Over the Andes 9026... Jack Holt-Mona Barrie Sept. 16 

(See "In the Cutting Room," July 20.) 
Stormy 9016 Noah Beery, Jr.-Jean Rogers 

(See "In the Cutting Room," July 27.) 

Three Kids and a Queen 9023.. May Robson- Frankie Darro Oct. 21 

Throwback, The 9041 Buck Jones-Muriel Evans Sept. 16 

(See "In the Cutting Room," Aug. 10.) 



WARNER BROS. 



star 



Rel, 



Features 

Title 

Alibi Ike (G) 815 Joe E. Brown June 

Broadway Gondolier (G) 804. ..Dick Powell-Joan Blondell July 

Dinky 824 Jackie Cooper-Mary Aster May 

(See "In the Cutting Room," Apr. 13.) 

Don't Bet on Blondes (G) 813. Warren William-Claire Dodd July 

Florentine Dagger, The (G) 829. Donald Woods-Margaret Lindsay. . Mar. 

Front Page Woman (G) 8l2...Bette Davis-George Brent July 

Going Highbrow 818 Guy Kibbee-Zasu Pitts luly 

(See "Crashing Society," "In the Cutting Room," Apr. 13.) 

Little Big Shot (G) Sybil Jason-Glenda Farrell Sept. 

Night at the Ritz, A (G) 823. William Gargan-Patricia Ellis... Mar. 

Page Miss Glory (G).. Marion Davies-Dick Powell Sept, 

Stranded (G) 808 ...Kay Francis-Geo. Brent June 

Sweet Music (G) 805 Rudy Vallee-Ann Dvorak Feb. 

We're in the Money (G) Joan Blondell-Glenda Farrell Aug. 



Running Til 
Date Minutes 

15 72.. 

27.. 98. . 

II 65.. 



Reviewed 
..July 27 
..July 6 



13 60.. 

30 69... 

20 82... 

6.... 67... 

7 72... 

23 63... 

7 92.. 

29 76... 

23 95 . . . 

17 *65.., 



..July 27 
. May 4 
.July 20 



Aug. 3 

.May 25 

July 13 

June 29 

Mar. 2 

.July 27 



Coming Attractions 



28. 



.70 



Dr. Socrates Paul Muni-Ann Dvorak Sept. 

(See "In the Cutting Room," Aug. 3.) 
Frisco Kid James Cagney-Marg't Lindsay 

(See "In the Cutting Room," Aug. 31.).. 

I Found Stella Parish Kay. Francis- Paul Lukas 

I Live for Love Dolores Del Rio-E. Marshall 

(See "In the Cutting Room," Aug. 31.).. 

Midsummer Night's Dream All Star 

Money Man Edw. G. Robinson-Bette Davis 

Personal Maid's Secret Margaret Lindsay-Warren Hull 

(See "In the Cutting Room," Aug. 31.).. 

Present from Margate, A Josephine Hutchinson-lan Hunter 

Special Agent (G) George Brent-Bette Davis Sept. 14 78 Aug. 



135. 



OTHER PRODUCT (FOREIGN) 



.80... 
.80. . . 
.85. .. 
.84... 



Features 

Title Star Dist'r Rel. Date Minutes Review 

Abdul the Damned (A)... .Nils Asther Assoc. British 95 Apr. 

April Blossoms (G) Richard Tauber B. I. P 85 June 

Avee I'Assurance (G) Saint-Granier Paramount May 3 83 May 

Brown on Resolution (G).. Betty Balfour Gaumont-British 85 June 

Czardas Duchess, The (G).Marta Eggerth Ufa Apr. 24 102 May 

Dance Band (G) Buddy Rogers Assoc. British 65 June 

Dandy Dick (G) Will Hay Assoc. British 70 Mar. 

Der Judas von Tirol Fritz Rasp 86th St. Corp Apr. 26 78. 

Der Page vom Daimasse- 

Hotel Dolly Haas 86th St. Corp Mar. 

Die Grosse Chance Hans Soehnker 86th St. Corp May 

Die Unschuld vom Lande.. Lucie Englisch 86th St. Corp May 

Die vom NIederrheIn Lien Deyers 86th St. Corp May 

Divine Spark, The (G)...Marta Eggerth- 

P. Holmes Gaumont-British 

Orel vom der Kavallerle. . . Paul Hoerbiger 86th St. Corp Apr. 12... 

Elizabeth of England (G).Matheson Lang Assoc. British 

Golden Taiga (G) A. Novoseltsev Amkino 

Heroes of the Arctic (G) Amkino May 23... 

Honours Easy (A) Greta Nissen Assoc. British 

In a Monastery Garden (A). John Stuart R & S Mar. 12... 

It's a Bet (G) Helen Chandler British Int'l 

La Crise Est FInle (G).. Albert Prejean European Films... Mar. 

Les As Du Turf (G) Pauley Paramount May 

McGlusky the Sea Rover(G)Jack Doyle Assoc. British 

Men on Wings (G) Koval-Samborsky ...Amkino June 

Moscow Laughs (G) Leonid Utesov Amkino Mar. 

OhI Daddy (G) Leslie Henson Gaumont-British 75 

Old Curiosity Shop Elaine Bensen Assoc. British 

Peter Vinogradov (G) B. N. Livanov Amkino June 

Phantom Fiend, The (A).. Ivor Novello- 

Ellzabeth Allan. .. Olympic Apr. 

Phantom Light, The (G).. Gordon Harker Gaumont-British 

Red Village, The (A) S. Shkuret Amkino May 

Rich Uncle, The (G) Angelo Musco Metropolis June 

Rosen aus dem Sueden Paul Hoerbiger 86th St. Corp Apr. 

Schwarzer Jaeger Johanna. . Marianne Hoppe 86th St. Corp Mar. 

Scotland Yard Mystery (G). Gerald DuMaurier ..B. I. P 

Shepherdess' Sweetheart ...(Greek Feature) Frank Norton Feb. 

So You Won't Talk (G)... Monty Banks First National 85 Apr. 

Song of Happiness (G) M. VIctorov Amkino Apr. 6 90 Apr. 

Soviet Journey (G) Amkino 91 Aug. 

Soviet Russia Today (G) Amkino Mar. 3 67 Mar. 

Strauss' Great Waltz (G).. Jessie Matthews Tom Arnold Apr. 6 72 Apr. 

Strictly Illegal (G) Leslie Fuller Gaumont-British 70 Mar. 

Student's Romance, The (G).Grete Natzler Assoc. British 78 Aug. 

Sunny Youth (G) A. Shubnaya Amkino Aug. 17 70 Auj. 

Triumph of Sherlock Holmes, 

The (A) Arthur Wontner Olympic Pictures 87. 

Youth of Maxim, The (A). Bores Chlrkov Amkino Apr. 17 80. 

Zigeunerbluth Adele Sandrock B6th St. Corp Apr. 5 82. 



26.. 

22.. 
3.. 
10.. 
17.. 



12.... 
10 



7. 
21... 



26... 
19... 

" i ; ; ! 

28... 
19... 
29... 

"17'.'.'. 





..July 


13 


.90. . 








. .June 


"i 


.93.. 


. .Aug. 


17 




. . June 


1 






24 


.77. . 


. .Mar. 


30 


.80.. 


..Mar. 


16 


.81 .. 


. .Mar. 


30 




..May 


18 


.60. 


..July 


27 


.85.. 


. . June 


IS 


.95.. 


. .Apr. 


27 




..Mar. 


18 


.85. . 


..Feb. 


2 


.86. 


..July 


13 


.67.. 


. . Apr. 


27 


.75.. 


..Feb. 


• 


.90.. 


..May 


18 


.88. 


..July 


13 


.87. 






.90. 



















.Mar. 
.May 



78 



MOTION PICTURE HERALD 



September 7, 1935 



(THE RELEASE CHACT—CONT'D) 



StiCCT 
FILMS 

I All dates are 1935 unless 
otherwise stated} 

CELEBRITY PRODTIONS 



Title 

Stars In the Making. 
Frank Albertson 



Rel. Date Min. 
..Oct. I, '34. 17. 



FOX FILMS 



PARAMOUNT 




Rel. Date MIn. 



..7... 
..9... 
.10... 



Title Rel. Date MIn. 

COMICOLOR CARTOONS 

Aladdin Aug. 

The Headless Horseman Oct. 

The Valiant Tailor Oct. 

Don Quixote Nov. 

Jack Frost Dec. 

Little Black Sambo Feb. 

Bremen Town Musicians. ... Mar. 

Old Mother Hubbard Apr. 

Mary's Little Lamb May 

Summertime June 

SInbad the Sailor July 

Three Bears, The Aug. 

Balloon Land Sept. 

Simple Simon Oct. 

COLUMBIA 

Title 

BARNEY GOOGLE 
No. I 

BROADWAY COMEDIES 
Alimony Aches June 29 19... 

Andy Clyde 
Captain Hits the Celling, 

The July 26 19... 

(All Star) 

Do Your Stuff June IS 19... 

(3 Radio Rogues) 
Double Trouble 

Andy Clyde 
Gobs of Trouble July 12 19... 

(All Star) 

Gum Shoes Mar. I 21 . . . 

(All Star) 

His Bridal Sweet Mar. 15 20... 

Harry Langdon 
Hoi Pollol Aug. 29 

(3 Stooges) 

I'm a Father Feb. 7 20... 

Andy Clyde 

Leather Necker, The May 9 20... 

Harry Langdon 
Old Sawbones Apr. II 17... 

Andy Clyde 
pardon My Scotch Aug. I 

(3 Stooges) 
Pop Goes the Easel Mar. 29 20... 

(3 Stooges) 

Restless Knights Feb. 20....I6I/2. 

(3 Stooges) 

Stage Fright June I 19... 

(All Star) 

Tramp, Tramp, Tramp.. May 22 20... 

Andy Clyde 

Uncivil Warriors Apr. 26 20... 

(3 Stooges) 

COLOR RHAPSODIES 
1934-35 

A Cat, a Bell and Mouse... May 10. 

Little Rover June 28. 

Make Believe Revue, The.. Mar. 22. 

Monkey Love Aug. 15. 

Neighbors Aug. 15 

KRAZY KAT KARTOONS 

1934- 35 

5. Hotcha Melody Mar. 15 7. 

6. King's Jester May 20 7. 

7. Garden Gaities 

8. Peace Conference, The... Apr. 26 

1935- 36 

Garden Gaieties Aug. I 

LAUGHING WITH 

MEDBURY 

1934-35 

In the Old Days Mar. 22. 

Strange Championships ....July 20. 

LIFE'S LAST LAUGHS 

1934-35 

No. 6— Feb. I. 

NEWS WORLD OF 
SPORT SERIES 
1934-35 

Air Thrills Mar. I. 

Flying Feet May 3. 

Hold That Shark Mar. 29. 

Pardon My Grip Feb. I. 

Spills and Splashes Aug. 5. 

Tense Moments Aug. 20. 

Tomorrow's Champions July 23, 

Water Thrills June 20. 

SCRAPPY CARTOONS 

1 934- 35 

Gold Getters Mar. I. 

Graduation Exercises Apr. 12. 

Puppet Murder Case, The... June 21. 

Scrappy's Big Moment July 28. 

Scrappy's Ghost Story May 24. 

Scrappy's Trailer Aug. 29. 

SCREEN SNAPSHOTS 

No. 7— Mar. 15. 

No. 8— Apr. 12. 

No. 9— May 10. 

No. 10 — June 6. 

No. II— July 5. 

No. 12 — Aug. 2. 

No. 13— Aug. 30. 

1935- 36 

No. I— Sept. 13. 

No. 2— .Oct. II . 

SPICE OF LIFE 

1934-35 

No. 6— Mar. I. 

No. 7— Apr. 25. 

STARS OF TOMORROW 

No. I Aug. I 

No. 2 Sept. 7 

VOICE OF EXPERIENCE 
No. I 

DU WORLD PICTURES 

Title Rel. Date MIn. 

SEMI-FEATURES 

AND SHORTS 

Cathedrals Oct. I.... 19... 

Frankle and Johnny Oct. I,'34..8... 

Charles Laughton 



.10... 
.10... 



..7.. 
..7.. 
..7.. 
..7.. 
..7.. 



.101/2 
.10.. 
. 10. . 
.10. . 
.10.. 
.10.. 
.10.. 



EDUCATIONAL 

[Disfribufed through Fox Films] 



Title 



Rel. Date Min. 



...18.... 
...18.... 
...17.... 

2 ris. 

2 rIs. 

2 rls. 



....20.... 
....21.... 



.17.... 
.20.... 



.17.... 
.20.... 



.19.... 

..2 rls. 



..I rl.. 
.11.... 
.11.... 
..in.. 



.10 

.10.... 
..9.... 
..9.... 



19. ...22. 



...16.... 
...17.... 

...21 

...20.... 

...20 

...18.... 
...21.... 
. . .2 rls. 

...18 

...19.... 
...17.... 
....2 rls. 
...20.... 



...6.... 



.6. . . 
.1 rl. 



CORONET COMEDIES 

An Ear for Music Mar. 8 

Easy Money Feb. 8 

Grooms in Gloom May 10 

Just Another Murder Sept. 27 

Loose Money Aug. 23 

Stylish Stouts Aug. 23 

FROLICS OF YOUTH 

It Never Ralhs May 24 

Little Big Top, The Feb. I 

MARRIAGE WOWS 

SERIES 

Dumb Luck Jan. 18. 

How Am I Doing? Jan. 4. 

MIRTHQUAKE COMEDIES 

Magic Word, The July 5. 

Time Out June 14. 

MUSICAL COMEDIES 

Hail Brother Mar. 22. 

Moonlight and Melody 

SONG AND COMEDY 

HITS 

College Capers Sept. 27. 

Hurray for Rhythm Aug. 16. 

Radio Rascals Aug. 2. 

Rodeo Day Sept. 13. 

SONG HIT STORIES 

Fireman's Day Ofl Apr. 12. 

Gay Old Days Jan. 4. 

Life of the Party, The Apr. 26. 

Old Camp Ground, The Mar. 15. 

Song Piugger Jan. 18. 

SPECIAL 
Wings Over Mt. Everest. ... July 

STAR PERSONALITY 

COMEDIES 

Amateur Husband, The Aug. 16. 

A Nose for News Apr. 5. 

E-Flat Man Aug. 9. 

Friendly Spirits May 31. 

Hayseed Romance Mar. 15. 

Light Fantastic, The June 28. 

Mr. Widget Jan. 25., 

Mr. Widget Makes Good... Aug. 30. 

Object Not Matrimony Mar. I.. 

One Run Elmer Feb. 22. 

Only the Brave Apr. 19. 

Penny Wise Sept. 6. 

Tars and Stripes May 3., 

PAUL TERRY-TOONS 

Amateur Night July 5. 

Bird Land Aug. 23. 

Bull Fight, The Feb. 8.. 

Chain Letters July 26. 

Circus Days Sept. 6., 

Dog Show, The Dec. 28,'; 

Fireman Save My Child Feb. 22. 

First Snow, The Jan. II. 

Five Puplets Apr. 19. 

Flying Oil Apr. 5. 

Foxy-Fox, The July 19. 

Hey Diddle Diddle Sept. 20. 

King Looney XIV June 7. 

Moans and Groans June 28. 

Modern Red Riding Hood, 

A May 17. 

Moth and the Spider, The.. Mar. 8. 

Old Dog Tray Mar. 21 . 

Opera Night May 31. 

Peg Leg Pete, the Pirate... May 3. 

South Pole or Bust Dec. 14, 

What a Night Jan. 25 

TREASURE CHEST 

Chums Mar. I. 

Clever Critters Sept. 13. 

Dog Days July 12, 

Harlem Harmony Dec. 21,' 

Personality and the Pen May 10. 

Ski -Scrapers May 24. 

Taming the Wild Apr. 26. 

TUXEDO COMEDIES 

Dame Shy Aug. 2. 

Kiss the Bride Sept. 13. 

Ye Old Saw Mill Aug. 30. 

YOUNG ROMANCE 

All for One June 21 . 

Love in a Hurry May 17. 

Moon Over Manhattan Feb. 15. 

Rhythm of Paree Sept. 20. 

FIRST DIVISION 

Title Rel. Date MIn. 

MARCH OF TIME 

No. I Feb. I 

No. 2 Mar. 8 

No. 3 Apr. 19 

No. 4 May 31 

MUSICAL MOODS 

(Technicolor) 

In a Monastery Garden Nov. I, '34 

Mexican Idyll Oct. I6,'34 

By the Waters of 

Minnetonka 

Hymn to the Sun 

Les Preludes 

October Day 9... 

Italian Caprice 8... 

Voices of Spring 

Irish Melody 8... 

Countryside Melodies May 4 8... 

Mediterranean Songs 7... 

Barcarolle 8... 

In a Mountain Pass 

Fingal's Cave Nov. I3,'34 

(Black & White) 

Waltz In A Flat Major. 

Dance of the Hours Dec. 

Air for the G String Nov. 

Llebestraum Dec. 

6 THRILLING JOURNEYS 

Old Faithful Speaks 8. 

Realm of Ghosts 

Deep Sea Harvest 

Ride Along Dude 

City of Proud Memories 

Craters of the Moon 



....6. 

6. 

34.. 6. 
....6. 



.9... 
.1 rl. 



34.10.... 
...10.... 
....8.... 
...10.... 

.16.... 
. .2 rls. 
.17.... 



...19.... 
...16.... 
...17.... 
....2 rls. 



1 5, '34. 
3,'34. 
I, '34. 



Title Rel. Date MIn. 

ADVENTURES OF THE 

NEWSREEL CAMERAMAN 

Armies of the World 10... 

Casting for Luck 10... 

Man's Mania for Speed 10... 

Marching with Science 9... 

On Foreign Service 9... 

Tracking the Explorers 10... 

MAGIC CARPET 

SERIES 

The Coast of Catalonia 

Crossroads of the World 9... 

Geneva-by-the-Lake 10... 



METRO-GOLDWYN- 
MAYER 

Title Rel. Date MIn. 

CHARLEY CHASE 

Chases of Pimple Street Dec. 22,'34.20... 

Fate's Fathead Nov. I7,'34.I8... 

Four Star Boarder Apr. 27 20... 

Infernal Triangle Aug. 17 20... 

Nurse to You Oct. 5 

Okay Toots Feb. 2 18... 

Poker at Eight Mar. 9 21... 

Southern Exposure Apr. 6 21... 

CHIC SALE SPECIAL 
Perfect Tribute, The 19... 

IRVIN S. COBB 

Ballad of Paducah Jail Oct. 20,'34.I9... 

Speaking of Relations 19... 

You Brings the Ducks Nov. 23,'34.I6... 

CRIME DOESN'T PAY 

No. I — Buried Loot 19... 

No. 2 — Alibi Racket 18... 

FITZPATRICK 

TRAVEL TALKS 

Africa Land of Contrast 9... 

Citadels of the 

Mediterranean I rl. 

Colorful Guatemala Feb. 23 9. 

Cruising in the South Seas 

Glimpses of Erin 

Historic Mexico City Sept. 

Ireland, The Emerald Isle.. Dec. 
Los Angeles, Wonder City 

of the West Mar. 

Rainbow Canyon Feb. 2 

Zeeland, The Hidden 

Paradise Jan. 5 

Zion, Canyon of Color Nov. I0,'34. 

GOOFY MOVIES 

No. 8 ....Oct. 6,'34. 

No. 9 Nov. 3,'34. 

No. 10 Dec. I, '34. 

HAPPY HARMONIES 

(Harman-lsing) 

4 — Bosco's Parlor Pranks. Nov. 24,'34. 

5 — Toyland Broadcast Dec. 22,'34. 

6 — Hey, Hey, Fever Jan. 9 

7 — When the Cat's Away. ..Feb. 16 

8 — The Lost Chick Mar. 9 

9 — Calico Dragon Mar. 30.... 

0— Good Little Monkeys. ..Apr. 13 

11— Chinese Nightingale ...Apr. 27 

12— Poor Little Me May II 

Barnyard Babies May 25 

LAUREL &, HARDY 

Fixer-Uppers Feb 

Going Bye-Bye 

Live Ghosts 

Them Thar Hills " 2 Vis' 

Thicker Than Water 21 

Tit for Tat Jan. 5 20 

M-G-M MINIATURES 

How to Sleep Sept. 14 

Trained Hoofs Oct. 12 



7... 
8,'34, 



.1 rl. 
.1 rl. 
.9... 

.8... 

.9... 
.8... 



,7... 



.9.... 
10.... 
10.... 



.9.... 

.8 

.9 

.9.... 
.9.... 
.8.... 
.9.... 
10.... 
II.... 



.21.... 
.21.... 



M-G-M SPORTS 
PARADE 

Basketball Technique 8. 

Football Teamwork 



MUSICAL REVUES 



Gentlemen of Polish 

Gypsy Night Jan. 

Memories and Melodies Feb. 

Two Hearts in Wax Time.. Mar. 
What Price Jazz? 

ODDITIES 

Chain Letter Dimes Apr. 

Dartmouth Days Nov. 

Donkey Baseball Mar. 

Fightin' Fish Apr. 

Little People, The May 

Motorcycle Cossacks Jan. 

Pitcairn Island Today 

Prince, King of Dogs 

Sporting Nuts Mar. 

Strikes and Spares Oct. 

Windy Feb. 

OUR GANG 

Anniversary Trouble Jan. 

Beginner's Luck Feb. 

Little Papa 

Little Sinner Oct. 

Lucky Corner, The 

Teacher's Beau Apr, 

Shrimps for a Day Dec. 

Sprucin' Up June 

SPECIAL 
Lucky Beginners 

TODD-KELLY 

Bum Voyage Dee. 

Done In Oil Nov. 

Misses Stooge, The Apr. 

Sing, Sister. SIngI Mar. 

Slightly Static 

Three Chumps Ahead 

Tin Man, The Mar. 

Treasure Blues Jan. 

Twin Triplets 



2 rls. 

12 18 

16... .16.... 

23 15 

18.... 



20 7. 

I7,'34.ll. 

2 9. 

6 9. 

4 9. 

12 9. 



23 9. 

20.'34..9. 
9 9. 



I. ...18. 
23.... 20. 



27 20. 

8,'34.2I . 
I. ...17. 



I5,'34.20.... 
I0,'34.I8.... 

20 19 

2. ...21.... 



2 rl«. 

30.... 15.... 
26. ...19.... 



Title Rel. Date Min. 

BETTY BOOP 

CARTOONS 

Baby Be Good Jan. 8 7... 

Betty Boop and Grampy Aug. 16 7... 

Judge For a Day Sept. 20 

Language All My Own, A... July 19 7... 

Little Soap and Water, A ...June 21 

No! Nol A Thousand Times 

Nol May 24 7... 

Stop That Noise Mar. 15 7... 

Swat the Fly Apr. 19 7... 

Taking the Blame Feb. 15 7.., 

When My Ship Comes In. ..Dec. 2I,'34..7... 

COLOR CLASSICS 

Dancing on the Moon July 12 

Elephant Never Forgets, An Dec. 28,'34..7... 

Kids in the Shoe, The May 10 7... 

Song of the Birds Mar. I 7... 

Time For Love Sept. 6 7... 

HEADLINERS 
Cab Calloway's Jitterbug 
Party 

Excuse My Gloves 

Jack Doyle - Betty Jane 

Cooper ■ Ted H using 
Feminine Rhythm 

Ina Ray Hutton and Her 

Melodears 
Follow the Leader 

I sham Jones and His 

Orchestra 
Hark Ye, Hark 

Ben Bernie-Grace Barry 
Is My Face Black 

Molasses 'n' January 
Magic of Music, The 

Richard Himber and His 

Orchestra 
Melody Magic 

Johnny Green and His 

Orchestra 
Million Dollar Notes 

Red Nichols and His 

World Famous Pennies 
Musical Cocktail 

Anson Weeks and His 

Orchestra 
Sirens of Syncopation 

Phil Spltalny and His 

Musical Ladles 
Song Writers of the Gay 

Nineties 

Pat Rooney 
Symphony in Black 

Duke Ellington and His 

Orchestra 
Yacht Club Boys Garden 

Party 



May 24. 
June 14. 

Feb. 8. 

July 26. 

Mar. 22. 
May 3. 
Aug. 2. 

Apr. 12. 

Feb. 8. 

July 5. 

Aug. 16. 

Mar. I . 
Sept. 13. 



...10. 

...10. 

...10. 

...ID. 
...10. 
...II. 

...ID. 

...II. 

...10. 



Dec. 28,'34.I0. 



PARAMOUNT PICTORIAL 

NEW SERIES 
No. 6— Twilight Melody — Jan. 

Pots from the Wild — 

Howard Chandler Christy 
No. 7— Queen of the Waters. Feb. 

—Billy Blue Gum— MerN 

cano 

No. 8 — Aubrey Rainier — Old. Mar. 

Madeira — Rube Goldberg, 

World Famous Humorist 
No. 9 — Marseilles — Bird Mar. 

City — Eddio Dowling 

(Thumbs Up) 
No. ID — Metropolis Afloat — Apr. 

Lilies (Technicolor)— Lew 

Pollack 

No. II— Main Street Afloat. May 

— Songmakers of a Nation 

(Joseph E. Howard) 
No. 12— Fashions Afloat — June 

Clubs to You — Herman 

Hupfeld 

No. 13— Wlllard Roblson — July 
Gadgets for Madame — 
Steel Thunderbolts 
1935-36 

No. I— Song Makers of the- Aug. 
Nation — Hoagy Car- 
mlehael — Venice, the City 
In the Sea (Technicolor) 
— Flame Fighters 

No. 2— Sept. 

No. 3 — Oct. 

PARAMOUNT VARIETIES 

No. 7— Feb. 

No. e— Mar. 

No. 9— Mar. 

Broadway Highlights No. I.May 
Broadway Highlights No. 2. June 
Broadway Highlights No. 3. Aug. 

Coo-Coo News Jan 

Famous People at Play June 

Hollywood Extra Girl Aug. 

Jungle Antics Feb. 

Manhattan Rhythm May 

March of the Presidents Sept. 

Movie Milestones July 

Movie Sideshow Jan. 

Nature Speaks July 

No Motor to Guide Him June 

Popular Science May 

(color) 

Screen Souvenirs No. 3 Feb. 

Screen Souvenirs No. 4 Apr. 

Shorty Goes South Sept. 

Shorty on the Farm Apr 

Strings and Strains Mar. 

Superstition of the Rabbit's 

Foot Mar. 

Superstition of Walking 

Under a Ladder Dec. 

POPEYE THE SAILOR 

A Dream Walking Sept. 

Be Kind to "Aminals" Feb. 

Beware of Barnacle Bill Jan. 

Choose Your "Wepplns" May 

Dizzy Divers July 

For Better or Wofser June 

Hyp-Nut-Tlst. The Apr. 

King of the MardI Gras Sept. 

Pleased to Me Chal Mar. 

We Aim to Please Dec 

You Gotta Be a Football 

Hero Aug. 



I... 
29... 
17... 
28... 

9... 



25. ...10, 
14, 



23....II. 
22 10. 

3.. ..10. 

27 

26. ...10. 

II 

12 

7 

31.... 10. 

8. ...10. 
19. ...10. 
13 

5 9. 

22. ...10. 



28,'34.ll. 

28,'34..7. 

22 7. 

5 7. 

31 7. 

26 7, 

28 7. 

26 7. 

27 

22 7. 

28,'34..7. 

30 7. 



September 7, 1935 



MOTION PICTURE HERALD 



79 



(THE RELEASE CHART—CO NT't)) 



Title Rel. Date 

PARAMOUNT SOUND 
NEWS 
Two Editions Weeltly 
OPULAR SCIENCE 

rto. I Sept. 20 

(Cinecolor) 

GRANTLAND RICE 
SPORTLIGHTS 
(NEW SERIES) 
No. 6 — A Sportlight Cock- 
tail Dec. 28,'34. 

No. 7— Kino of the Ever- 
glades Jan. 25.... 

No. 8— Feline Athletes. .. .Feb. 22 

No. 9 — Sporting Sounds. ..Mar. 22 

No. 10 — Nerve Control Apr. 19 

No. 1 1— Animal Intelligence. May 17 

No. 12 — Top Form June 7 

No. 13 — Hollywood Hobbies.July 5 

No. it — Jungle Waters Aug. 2 

No. 15 — Malting Man- 
handlers AUB. 30.... 

Ne. 16— Hooked Lightning. .Sept. 27. . . 



Rel. Date Min. 



10... 

10... 
10... 
10... 
10... 
10... 
10... 
10... 
10... 

10... 
10... 



PRINCIPAL 

Title 

CONFLICTS OF 
NATURE SERIES 
Farmer's Friend 



Rel. Date Min. 



.Oct. ll.'34..7.... 



RKO RADIO PICTURES 



Title 



Rel. Date Min. 



BLONDE and RED 

HEAD SERIES 

Dancing Millionaire Dec. 

Hunger Pains foo. 

Pickled Peppers June 

Wig Wag Apr- 

CHICK CHANDLER 

COMEDIES 

Bis Mouthpiece Nov. 

Horse Heir feh- 

Raised and Called Mar. 

CLARK & McCULLOUGH 
SERIES 

Alibi Bye Bye.. June 

Everything's Ducky Oct. 

Flying Down to Zero Apr. 

In a Pig's Eye Dec. 



I4,'34.I9... 
22....17I/J. 
7....19'/2. 
12....l9'/2. 



9,'34.20... 
I. ...191/2. 
22 20. . . 



14.... 21'/!. 
I9.'34.2I... 

19 19... 

28, '34. 201/2. 



D 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 



UMBBELL LETTERS 

9 



Jan. 


18.. 


...5... 


Feb. 




...5... 


Feb. 


15.". 


...5... 


Mar. 




...5... 


Mar. 


15!! 


...5... 


Mar. 


29. . 


...5... 


Apr. 


12. . 


...5... 


Apr. 


26.. 


...4... 


May 


10.. 


...4'/2. 


May 


24.. 


...5... 


June 


7.. 


...5... 


June 


20 . 


...5... 



.July 5. 



EASY ACES 

Little New New York June 14. ...10.. 

Pharaohland Feb. 22.. 

Six Day Grind July 26.. 

Topnotchers Apr. 19.. 

Unusualitles Aug. 9.. 



.101/2 
.11.. 

..8'/2 



4.. 

19. . 



25.. 
15.. 
12.. 



18... 

5... 
16,'34 

7 



FOUR STAR 

COMEDIES 

Hit and Rum Apr. 26 

How to Break 90 

at Croquet Jan. 

Salesmanship Ahoy July 

HEADLINERS SERIES 

(1934-35) 

No. 3 — This Band Age Jan. 

No. A — Sim Phoney Concert Mar, 
No. 5 — Drawing Rumors ...July 

(1935-36) , . 

No. 1— Night Life Sept. 13 

EDGAR KENNEDY 

COMEDIES 

Brle-fl-Brac Jan. 

Edgar Hamlet July 

Poisoned Ivory Nov. 

Sock Me to Sleep May 

South Seasickness Mar. 29... 

Wrong Direction Nov. 16,34 

MARCH OF TIME 

No. 5 Aug. 16 . 

No. 6 Sept. 20.. 

MUSIbALS 

If This Isn't Love Sept.28,'34 

Night at the Blltmore 

Bowl, A June 21... 

Spirit of 1976 Feb. 15... 

MUSICOMEDIES SERIES 

(Ruth Etting) 

An Old Spanish Onion Mar. I... 

Bandits and Ballads Dec. 7,'34 

Ticket or Leave it May 26... 

PAT HE NEWS 
Released twice a week 

PATHE REVIEWS (1933-1934) 
Released once a month 

PATHE TOPICS 
Released seven times a year 

RADIO FLASH 

COMEDIES 

Newly Reweds Aug. 2... 

Where There's a Will Oct. 4... 

RADIO MUSICAL 

COMEDIES 
Metropolitan Nocturne Aug. 23... 



15... 

l8'/2. 



21'/2. 

21... 
17... 



19... 
201/2 . 
21... 



20'/2. 
21... 



21 '/2.. 



l7'/2. 

2l'/2. 



20... 
I81/2. 
21... 



RAINBOW 

PARADE CARTOONS 



Sunshine Makers, 
SMART SET 



SPECIALS 
A Day with the Dionne 



SPORTS WITH 
BILL CORUM 



STRUGGLE TO LIVE 



SUPERBA 
COMEDIES 





9.... 
8.... 
31 


.7.... 
.8.... 
7 


28. . , 






25. . , 


.7 


July 
July 

.Jan. 


3 , 


.9.... 


19... 




19. , . 


.71/2.. 


5... 
II... 


.8.... 
.8.... 




9... 


15.... 


May 


28,'34 
10... 


ll'/2.. 

l4'/2 . . 


Aug. 


16... 


10.... 


Aug. 


16 ,, 




.Sept. 20... 





VAGABOND ADVENTURE 
SERIES 

Fakeers of the East Dec. 

Isle of Spice Jan. 

Jamaica May 

Uuebec Aug. 

Red Republic Sept. 2 



7,'34.l8i/2 

II....IO'/2 

17 m 

2 9'/2 



Roumania June 28 

Saar, The Mar. 22. . 

WORLD ON PARADE 
Land of the Eagle Aug. 23.. 



,'34.10., 



..II 



STATE RIGHTS 

Title Min. 

AL BONDY 

(General Electric) 
Excursions in Science No. 1 8... 

CARTOON EXHIBITOR 
Of All Things 4... 

METROPOLIS- 

TAPERNOUX 

Bolero 14... 

Sorcerer's Apprentice, The 10... 

PAT GARYN 
O'Mahoney-George Bout 17... 

PHIL BROWN 
Norwegian Sketches 10... 



UNITED ARTISTS 



Rel. Date Min. 



.8... 
.7... 



.9... 
.9... 
.8... 



Title 
MICKEY MOUSE 

10. Two-Gun Mickey Dec. 25,'34. 

11. Mickey's Man Friday. . .Jan. 17 

12. Band Concert Feb. 23 

(Color) 

13. Mickey's Service Station. Mar. 15 

14. Mickey's Kangaroo Apr. 20 

15. Mickey's Garden July 31 

16. Mickey's Fire Brigade 

(Color) 
SILLY SYMPHONIES 

10. The Golden Touch Mar. 21 8... 

11. Robber Kitten Apr. 18 9... 

12. Cookie Carnival, The May 23 8... 

13. Who Killed Cock 

Robin? June 26 10... 

14. Music Land 



UNIVERSAL 



Rel. Date Min. 



Title 

CARTUNE CLASSICS 

No. 2 — Toyland Premiere. .. Dec. I0,'34..9 

No. 3— Candyland Apr. 22... 

No. A — Springtime Serenade. May 27... 

No. 5 — Three Lazy Mice July 15... 

GOING PLACES 

with LOWELL THOMAS 

No. 6 Jan- 14... 

7 Feb. 18... 

8 Mar. 25... 

9 May 27... 

10 June 17... 

11 July I... 

12 July 22 



I rl. 
I rl. 
9... 



No. 
No. 
No. 
No. 
No. 
No. 



No. 13 .. 
No. 14 .. 



.Aug. 19. 

Sept. 30. 



.9... 
.9... 
II... 
10... 
10... 
10... 
.9... 
10. . 
.1 rl. 



OSWALD CARTOONS 

Amateur Broadcast Aug. 26 1 rl. 

At Your Service July 8 8... 

Bronco Buster Aug. 5 7... 

Do a Good Deed Mar. 25 7... 

Elmer the Great Dane Apr. 29 1 rl. 

Hill Billy Feb. I 9... 

Quail Hunt, The Sept. 23 1 rl. 

Robinson Crusoe Isle Jan. 7 9... 

Towne Hall Follies June 3 8... 

Two Little Lambs Mar. II 8'/2. 

STRANGER THAN 

FICTION SERIES 

No. 6— Novelty Jan. 28 8. 

No. 7— Novelty Mar. 4 8.. 

No. 8 — Novelty Apr. I... 

No. 9— Novelty Apr. 22... 

No. 10— Novelty June 3... 

No. II— Novelty June 24... 

No. 12— Novelty July 15. . . 

No. 13— Novelty Aug. 19 10.. 

No. 14 — Novelty Sept. 23 1 rl 

UNIVERSAL COMEDIES 
Bring 'Em Back a Lie Aug. 14 2 ris 

Sterling Holloway 
Desert Harmonies Apr. 10. 

(Mentone No. 12-A) 
Doin' the Town Jan. 30. 

(Mentone No. 9-A) 
Double Crossed July 3. 

(Van Ronkel No. 5) 



.10 

.10.. 

.10.. 

.10.. 

.10.. 



..10... 
..18... 



.20... 



Title Rel. Date Min. 
Father Knows Best Feb. 20 2 rIs 

Sterling Holloway 
Great Idea, A Aug. 28 2 rIs 

(Mentone No. I-B) 
Here's the Gang May 8 20... 

(Mentone No. 13-A) 
His Last Fling July 31 20... 

(Van Ronkel No. 6) 

Hollywood Trouble Jan. 9 20... 

Meet the Professor Feb. 13 19... 

(Mentone No. lO-A) 
My Girl Sally June 5 19... 

Sterling Holloway 

(Van Ronkel No. 5) 
Old Age Pension Mar. 27 20... 

Henry Armetta 
Revue a la Carte Jan. 16 17... 

Tom Patricola 

(Mentone No. 8) 
Speedy Justice Sept. 18 2 rIs 

(Mentone 2-B) 
Telephone Blues Mar. 13 19... 

(Mentone No. Il-A) 
Whole Show, The.- Dec. 26,'34.20. .. 

(Mentone No. 7-A) 

James Barton 
Would You Be Willing?. ... May 22 2 ris 

(Van Ronkel No. 4) 



VITAPHONE SHORTS 

Title Rel. Date Min. 

BIG V COMEDIES 

1934- 35 

Get Rich Quick Apr. 20 20... 

Allen Jenkins 

His First Flame Mar. 9 19... 

Shemp Howard- 
Daphne Pollard 

Old Grey Mayor, The Apr. 6 19... 

Bop Hope 

Vacation Daze Jna. 19 2 rls 

Jenkins & Donnelly 
Once Over Lightly Jan. 12 20... 

Roscoe Ates 

Radio Scout Jan. 26.. ..19... 

El Brendel 

Why Pay Rent? May 4 2 rls 

Roscoe Ates-Shemp Howard 
Pretty Polly June I 19... 

Polly Moran 
Serves You Right June 15 20... 

Shemp Howard 
Husband's Holiday July 6 17..., 

Hobart Cavanaugh 
High, Wide and Hansom. . July 20 2rls 

Herb Williams 
Watch the Birdie Aug. 10 20... 

Bop Hope 

On the Wagon Aug. 24 20... 

Shemp Howard- Roscoe Ates 

1935- 36 (Vitaphonc Comedies) 

Keystone Hotel Sept. 21 20... 

Old Timers 

BROADWAY BREVITIES 

1934-35 

Gypsy Sweetheart Mar. 30 20... 

Winifred Shaw- 
Phil Regan 

(Technicolor) 
See, See, Senorita Jan. 12 2 rls 

Tito Guizar-Armida 
What, No Men? Jan. 5 21... 

El Brendel-Phil Regan 

(Technicolor) 
Radio Silly Jan. 19 2 rls 

Cross & Dunn 
Cherchez La Femme Feb. 2 2 rls 

Jeanne Aubert 
In the Spotlight Feb. 23 20... 

Hal LeRoy & Dorothy Lee 
Mr. & Mrs. Melody Mar. 16 20... 

Ilomay Bailey-Lee Sims 
Shoestring Follies Feb. 16 21... 

Eddie Peabody 
Singing Silhouettes, The.... Mar. 30 20... 

Olga Baclanova 
Castle of Dreams, The Apr. 6 20... 

Morton Downey 
Cure It with Music Apr. 13 2 rls 

Fifi D'Orsay 
In This Corner Apr. 27 2 rls 

Roscoe Ates 
Main Street Follies May II 20... 

Hal Le Roy 
Love Department, The May 18 20... 

Bernice Claire 
$50 Bill May 25 20... 

Eleanore Whitney- 

12 Aristocrats 
Better Than Gold June 8.... 20... 

Fifi D'Orsay 
Springtime in Holland June 22 20... 

Dorothy Dare- 
Felix Knight 

(Technicolor) 
Film Follies, The June 29 22... 

Ray Perkins 
Surprise July 27 21... 

Duncan Sisters 
Romance of the West Aug. 3 2 rls 

Dorothy Dare-Phil Regan 

(Technicolor) 
Vodka Boatmen Oct. 5 20... 

Yacht Club Boys 
Lady in Black. The Aug. 17 20... 

Countess Olga Albani 



LOONEY TUNES 

(1934-1935) 

No. 3 — Buddy of the 
Legion 

No. 4 — Buddy's Theatre 

No. 5 — Buddy's Pony Ex- 
press Mar. 9. 

No. 6 — Buddy In Africa 

No. 7— Buddy's Lost World. May 18. 

No. 8 — Buddy's Bug Hunt.. June 22. 

No. fl — Buddy Steps Out July 20. 

Nn, in — Buddy, the Gee 
Man Aug. 24. 



.1 rl. 

.7. . . 

.in. 
.7... 
.7... 



.7... 
.1 rl. 
.1 rl. 
.7... 



Title Rel. Date Min. 
No. II — Cartoonist Night- 
mare. A 7... 

MELODY MASTERS 
1934-1935 
Will Osborne and His Or- 
chestra Dec. I,'34.I0.,. 

A & P Gypsies Jan. 26 10... 

Harry Horlick 

Charlie Davis and Band Feb. 16 10... 

Rimac's Rhumba Orchestra. .Apr. 13 10... 

Barney Rapp and His New 

Englanders Mar. 16. . . . 10. . . 

Freddy Martin and His 

Orchestra May II 10... 

Dave Apollon and His Band. June 8. ...10... 
Borrah Minevitch and His 

Harmonica Rascals July 6 10... 

RubinofT Aug. 10 10. . . 

Phil Spitalny All Girl 

Orchestra Sept. 14 10... 

MERRIE MELODIES 

1934-35 (In Color) 
No. 6 — Along Flirtation 

Walk Apr. 6. 

No. 7 — My Green Fedora.. May 4. 
No. 8 — Go Into Your Dance. June 8. 
Mo. 9 — Country Mouse, The. July 13. 
No. 10 — Merry Old Soul, 

The Aug. 17 7... 

No. II — Lady in Red, The. .Sept. 21 

SEE AMERICA FIRST 

E. M. NEWMAN 
No. 4 — Remember the 

Alamo Dec. 29,'34.I0... 

No. 5 — Trail of the •49ers.Jan. 19 10. . 

No. 6 — Dixieland Feb. 9 10... 

No. 7 — Blue and the Gray,. Mar. 2 10... 

The 

No. 8 — The Mormon Trail. Mar. 23 10... 

No. 9 — Westward Bound ..Apr. 13 10... 

No. 10 — Remember the 

Maine May 4 10... 

No. II — The Yanks Are 

Coming -...June I 10... 

No. 12 — Boom Days June 22 II... 

No. 13 — Forward Together ..July 13 II... 

PEPPER POT 

1 934-35 

Good Badminton Nov. 24,'34..l rl. 

Stuffy's Errand of Mercy... Dec. I5,'34..9... 
Listening In Dec. 1,34.10... 

Radio Reel No. 2 

Vaudeville Reel No. 2 Dec. 29,'34.I0... 

Harry Von Tilzer Jan. 5. ...10... 

Chas. Ahearn Jan. 19. ...10... 

A Trip Thru a Hollywood 

Studio .Feb. 2 9... 

We Do Our Part Feb. 9 I rl. 

Radio Reel No. 3 

Vaudeville Reel No. 3 .Feb. 16 1 rl. 

Guess Stars Mar. 2 10... 

Radio Ramblers 

Billy Hill Mar. 16 

Eggs Marks the Spot Mar. 30 II... 

Radio Reel No. 4 
Some Bridge Work Apr. 13 10... 

E3sy Ac6S 

Vaudeville Reel No. 4 Apr. 27 1 rl. 

Kings of the Turf May II 9... 

Two Boobs in a Balloon May 25 9... 

Edgar Bergen 
Moving Melodies June 8.... 10... 

J. Fred Coots-Lillian Shade 
All Colored Vaudeville June 22 10... 

Adelaide Hall 
Rah, Rah. Radio July 6 10... 

Ralph Kirbery 
What's the Idea? Aug. 17 II... 

Lew Pollack 



SERIALS 

12 Episodes Each Unless Otherwise Specified 
Title Rel. Date Min. 

BURROUGHS-TARZAN 
ENTERPRISES 

New Adventures of Tarzan, 

The 

Herman Brix 



June 10 2 rls. 

(each) 



FIRST DIVISION 

Young Eagles July l,'34,.2rla. 

Boy Scouts (each) 

MASCOT 

Adventures of Rex and 

Rinty Aug, 27 2 rls. 

Rex, King of Wild (each) 

Horses-RIn Tin Tin, Jr. 
Law of the Wild Sept. 5,'34..2rls. 

Rex - Rin Tin Tin, Jr. (each) 

Ben Turpin-Bob Custer 
Miracle Rider May 18 

Tom Mix (1st episode, 5 rti, 
followed by 14 two- 
reel episodes) 
Mystery Mountain Dec. 3,'34..2rls. 

Ken Maynard-Verna Hillle (each) 
Phantom Empire Feb. 23 2 rls. 

Gene Autry-Frankie Darro (each) 



PRINCIPAL 



Chandu on the Magic Island 

Bela Lugosi-Maria Alba 

Return of Chandu, -The. ... Oct. I,'34 

Bela Lugosi-Maria Alba (Seven real feature 
followed by eight 
two-reel episdos) 



UNIVERSAL 



Call of the Savage .Apr. 15 20 

Noah Beery, Jr. (each) 

Roaring West July 8 20 

Buck Jones (each) 

(15 episodes) 
Rustlers of Red Dog Jan. 21 20 

John Mack Brown (each) 
Tallspin Tommy In the 

Great Air Mystery Oct. 21 2 rls. 

Clark Williams- 

Jean Rogers 



80 



MOTION PICTURE HERALD 



September 7, 1935 



CLASSiriED 
ADVERTISING 



the great 
national medium 
for showmen 



Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, 
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close 
Mondays at 5 P.M. Publisher reserves right to reject any copy. Address correspondence, copy and checks to 
MOTION PICTURE HERALD. Classified Dept.. 1790 Broadway, New York City 



USED ECUIPMCNT 



BARGAIN IN CHAIRS; VENEERS, 50c; PANEL 
back squab seats, $1; others at slightly higher prices; 
cushions at cost; spring cushion newly covered. $1. 
ALLIED SEATING CO., 341 West 44th St., New 
York. 



FOR SALE— 10,000 CHAIRS, ALL MAKES AND 
all sizes, panel and full upholstered with spring or 
squab seats. Also folding chairs. RELIABLE SEAT- 
ING CO., 353 West 44th St.. New York. 



FOR SALE-400 3-PLY VENEER THEATRE 
teats. CRESCENT THEATRE, Belzoni, Miss. 



UNUSUAL BARGAINS IN USED OPERA 
chairs, sound equipment, moving picture machines, 
screens, spotlights, stereopticons, etc. Projection 
machines repaired. Catalog H free. MOVIE SUPPLY 
COMPANY, Ltd., 844 So. Wabash Ave., Chicago. 



POWERS 6-B, HIGH FIDELITY SOUND COM- 
plete. will work where acoustics are bad. PAUL 
GOTTSCHALL, Wyomissing, Pa. 



GET THIS SWELL EQUIPMENT BARGAIN. 
Two Peerless lamps with Hertner generator set com- 
plete. Like new. One year's guarantee. Details from 
MONARCH THEATRE SUPPLY CO., Memphis, 
Tenn. 



CCNDITICNING 



YOU CAN KEEP YOUR THEATRE COM- 
fortably cool in the hot summertime most economically 
through the aid of a Theatre Air Conditioning Chart, 
showing effective temperatures under every condition 
during performances. Only 25c. Limited number on 
hand. BETTER THEATRES, 1790 Broadway, New 
York. 



BARGAINS RECONDITIONED ARCTIC-NU-AIR, 
Supreme, American Blowers, noiseless drives. Hy- 
draulic variable speed pulleys. New air-washers. 
Catalog mailed. SOUTHERN FAN CO., 11 Elliott, 
Atlanta, Ga. 



PI^INTING 



100 WINDOW CARDS, 14 x 22, 3 COLORS, $3.75; 
No C. O. D. BERLIN PRINT, Berlin, Md. 



PCSITICNS WANTED 



PROJECTIONIST — FIVE YEARS, MARRIED, 
sober, reference, anywhere. BROOKS, Brockway, 
Ore. 



WANT TRAINING IN SMALL THEATRE MAN- 
agement under competent manager. Your proposition. 
Technically trained, experienced projectionist, excel- 
lent references. Pacific Coast. BOX 591, MOTION 
PICTURE HERALD. 

PROJECTIONIST - SIX YEAR'S EXPERIENCE 
on Western Electric. Nonunion. Go anywhere 
HERBERT MOORE, .5775 Field, Detroit, Mich. 



WANTED TC DDT 



WANT TO BUY - WANT TO SELL? THOU- 
sands of theatre owners will see this advertisement, 
just as you are. Motion Picture Herald's Classified 
Advertising Section gels results! If you have any- 
thing to sell — or want to buy — new or used — contact 
them through these classified columns which give 
you the greatest coverage at minimum cost. Write, 
wire or phone MOTION PICTURE HERALD, 1790 
Broadway, New York. 



GENEI^AL 
ECDIDMENT 



NICARAGUA. NORWAY, PANAMA— JOIN S. O. S. 
Cinemaphone sound users. Complete from $179.70; 
soundheads, from $59.50; portable sound film, 16 mm., 
35 mm., from $195; amplifiers, from $39.50. Trades 
taken. Free trial. S. 0. S., 1600 Broadway, New York. 

PUBLIC ADDRESS SYSTEMS COMPLETE WITH 
carrying cases $110, 1936 model. Complete sound in- 
stallation for Powers or Simplex. $295. an asset for 
any theatre or amusement park ; spring, squab and 
park chairs, prices very reasonable. CROWN, 311 
West 44th St., New York. 

COMPETITORS LOSING SLEEP OVER THESE 
bargains — acoustical felt, yd. 27'/lc; 50 ampere Weston 
meters, $2.25; 2,000' safety reels. 49c; reflector arcs, 
rectifiers, $49.50; sound screens, ft. 29c; fireproof en- 
closed rewinds, $29.75. S. O. S., 1600 Broadway, New 
York. 



LABORATORIES— STUDIOS— PRODUCERS — AT- 
tention! Bargains, cameras, recorders, printers. Movio- 
las. Bought and sold. BOX 593, MOTION PICTURE 
HERALD. 

AMATEUR NITES EASILY PUT ON— WRITE 
S. O. S.. Public Address Division. 1600 Broadway, 
New York. 



DCSTECS 



SAVE 33% TO 50% OR MORE ON ADVERTIS- 
ing. We fill poster orders at the maximum saving. 
Net price 5c per sheet; other prices proportionate. 
Most liberal credit or cash allowances for advertising 
sent us. D. C. POSTER EXCHANGE, Box 1222, 
Washington, D. C. 



THEATRES WANTED 



WANTED TO LEASE THEATRE IN INDIANA— 
population 3,000 to 4.000 — within 100 miles from Chicago. 
G. C, 1201 Jefferson St., Gary, Ind. 

PACIFIC COAST-LEASE, RENT, BUY. BOX 592, 
MOTION PICTURE HERALD. 



DEPAII^ SEI^VICE 



PROJECTORS, TICKET MACHINES AND OTHER 
theatre and sound equipment requiring parts and re- 
pairs can now be given prompt attention at reason- 
able cost. BOX 121A, MOTION PICTURE HERALD. 



SDDND ECUIDMENT 



"YOU ASK US IF SATISFIED?" WRITES 
Halferty. Midwest Pictures. Ollie, la. "Cinemaphone 
sound giving best satisfaction." Write for free trial 
S. 0. S.. 1600 Broadway, New York. 

WOW IF YOU HAVE ONE— WOWS IF YOU 
don't— 9.000 cycle film, copyrighted instructions. $1.50. 
Buzz and chopper track, $2.50. Combination of both, 
$3.00. S. O. S., 1600 Broadway, New York. 



TI^AININS SCIiCeLS 



LEARN MODERN THEATRE MANAGEMENT. 
Catalog free. THEATRE MANAGERS INSTITUTE, 
315 Washington St., Elmira, New York, 



BCCI\$ 



ORDER NOW! RICHARDSON'S NEW BLUE 
Book of Projection— 6th edition complete in one vol- 
ume, more than 600 pages, over 100 illustrations. Full 
text on projection and sound combined with trouble- 
shooter. $5.25. Mr. Richardson will autograph the 
first two hundred copies ordered. OUIGLEY BOOK- 
SHOP, 1790 Broadway, New York. 

10,000 SHORT, PRECISE BIOGRAPHIES OF Mo- 
tion picture personalities— thousands of pertinent facts 
about every phase of the motion picture industry— the 
book to have at your hand every minute of the day — 
Motion Picture Almanac, the industry's book of facts. 
1935-36 edition now in circulation. Order your copy 
now. $3.00. QUIGLEY PUBLISHING CO., 1790 
Broadway, New York. 

A TIME - SAVING, SIMPLIFIED, TOTALLY 
accurate system of accounts-keeping for theatres. Full 
explanatory text combined with blank record pages 
for a 12 months' service, $3, postage prepaid. Order 
Morris Theatre Accounting, direct from QUIGLEY 
BOOKSHOP, 1790 Broadway, New York. 



ECDIDMENT 
EXCHANGE 



IF YOU VVANT TO REPLACE ANY TYPE OF 
equipment with brand new material we will be glad 
to make an allowance on your old equipment and a 
better price on new equipment. Let us know what 
you need and what you want to exchange and we will 
send complete deails on your proposition. EQUIP- 
MENT EXCHANGE, care of MOTION PICTURE 
HERALD, 1790 Broadway. New York. 



NEW ECDIDMENT 



WISE EXHIBITORS BUY DEPENDABLE 
Holmes Educator sound projector equipment. Free 
catalog. MONARCH THEATRE SUPPLY CO., 
Memphis, Tenn. 



SCREEN 
DESDDEACING 



PEP UP THAT PICTURE! KEEP YOUR Pic- 
ture at maximum efficiency at less cost. Resurface 
your screen regularly. The original RE-NU SCIiEEN 
SURFACE COMPANY, Chicago or your nearest Na- 
tional Theatre dealer. 



A REAL FIND 



LITERALLY, the news about Eastman Super X 
spread like wildfire. Never has a film "caught 
on" faster, or been more widely adopted in so 
short a time. The reason: Super X is a real find 
for the cinema world. Introducing new stand- 
ards of speed and photographic quaUty, coupled 
with rare versatility, it represents a major ad- 
vance in raw-film research ... a true contribu- 
tion to the art of the motion picture. Eastman 
Kodak Co., Rochester, N.Y. (J. E. Brulatour, Inc., 
Distributors, New York, Chicago, Hollywood.) 



EASTMAN SUPER A 

PANCHROMATIC NEGATIVE 



^a^YS *^«V s vol 




The lovely and talented GLADYS SWARTHOUT will make her 
screen debut in PARAMOUNT'S "ROSE OF THE RANCHO", 
starring John Boles, Chcrles Bickford, Willie Howard, Herb 
Williams, Grace Bradley, H. B. Warner. From the play by David 
Belasco and Richard Walton Tully. Directed by Marion Gering. 





mm 



.a 




f^OTION PICTURE 

ERALD 

A CONSOLIDATION OF EXHIBITORS HERALD-WORLD AND MOTION PICTURE NEWS 




30,000 FILM CONTRACTS 
POINT BUSINESS UPSWING 



Marlced Increase in Disfribufors' Sales 
Shown Over Last Year; Reopening of 
Hundreds of Houses and New Theatres 
Help Gains, Also Earlier Selling Season 



NEIGHBORHOODS LEAD IN 
PATRONAGE, UNION FINDS 



Canvass of 40,000 Residents by Pro- 
jectionists' Local at Milwaukee Shows 
Outlying Theatres Draw Average Patron 
Three Times to Downtown Houses' Twice 



?THE NEWSREEL CAMERA IN THE SHADOW OF THE LION OF 



.VOL 120. NO. II 
FJI& 



Vntcred as second-class matter, January 12, 19J1, at the Post OVu c. at .Vtu' York. .V. Y.. und;'r the act of March 3, 1879. / 
fished weekly by Quigley Publishing Co.. Inc., at 1790 Broadtvay. \cw i ork. Stibscrifitwn, $3.00 a year. Siuyk copies. 25 



SEPT. 14, 1935 



1935-36 MARCHES ON! 

The sensational success of GARBO'S 
"ANNA KARENINA" establishes the 2nd Qiant 
hit of M'Q-M'5 Mightiest Year! 

Great business everywhere. It even tops the famed record-holder 
"China Seas" in many spots (for instance, Boston, Bridgeport, 
Harrisburgh, New Haven, NewYork, Pittsburgh, Reading, Springfield, 
Philadelphia). 

^ Four Year Attendance Record, Capitol, N.Y. Held Over 3rd Week ! 
^ Happy hold-overs from Coast to Coast. 

^ Acclaimed by critics over the entire nation as Garbo's Greatest! 

And now, gentlemen of the motion picture industry, wait and 
watch for M-G-M's "BROADWAY MELODY of 1936". 



All praise to them! Greta Garbu, Fredric March, Freddie Bartholomew in Clarence Brown's production of 
"ANNA KARENINA". With Maureen O'Sullivan, May Rohson, Basil Rathhone. Produced by David O. Selznick. 





As their fourth successive 1935-'36 innovation, Warner Bros, give you a gay 



Kay for the new season . .. . doing q grand job in a show which Variety 
Daily calls so good that "few comedies . . . can top it for entertainment!' 



A First National Picture 



With GEORGE BRENT-GENEVIEVE TOBIN*RALPH FORBES»CLAIRE DODD| 

Directed by Alfred E. Green and produced by WARNER BROS/ i 






Boil 



From brilliant novehy scoops like "Keystone Hotel" to the 
grandest collection of sure-fire comics in the business, Vita- 
phone is showing the way in Comedy this season! Watch 
the boys who took the lead in Musicals and many other in- 
novations step up the laugh-short standard— starting right now! 




Leading the parade of hits— Ihe Keystone gang in all their pie-eyed glory! 
Ben Turpin, Chester Conklin, Ford Sterling, Hank Mann, Marie Prevost— 
the whole kaboodle of old-time favorites in a new 2-reel custard opera! 
And what a build-up! For months, the nation's press has been heralding 
the return of the Keystone Kops with a newspaper campaign bigger than 
that given most feature films.* There's a readymade audience of millions 
waiting with open arms for . . . 

KEYSTONE HOTEL 

RELEASED SEPTEMBER 21st 

*And the trade press chimes in with: 



"The film winds up with an old-fashioned pie-throw- 
ing fighl thai should not only please audiences 
but start them reminiscing. Exhibitors can't 
miss by playing this. Highly recommended." 

— Motion Picture Daily 



"Can stand up as the second feature on many double bills. As 
a novelty or a recording of motion picture history, it should 
mean something in ace houses. Production of the picture with 
the oldtime cast was a smart idea, one that should mean cash." 

—Variety Daily 



.TO 

• ••• . 



And then week after week . . . the industry's ace comedians 
... all under contract to Vitaphone ... all big names . . . and 
all set to make this a great year for comedies . . . and for you! 



THE YACHT CLUB BOYS, 

singing clowns of Iwo conlinents, 
are due to be among ihe year's best 
screen bets. Watch for their first 
'The Vodka Boatmen' on Oct. 25th. 

EL BRENDEL had 'em in the 

aisles last year with "What! No 
Men?" This will be an even better 
year for the legion of Brendel fans. 

SHEMP HOWARD, Vita 
phone's own discovery, has become 
one of the country's most popular 
howl-provokers. More laugh-filled 
releases coming from him this season ! 

HENRY ARMETTA is another 
of Vitaphone's feature scoops! He's 
starring in 'Romance of the West', 
the nation's newest short sensation. 

BOB HOPE is known as 'Broad- 
way's show-saver'. Better grab his 
shorts now — you'll have to pay 



more for him when he's grabbed 
for features. Watch for his first, 
'Double Exposure' — it's a knockout! 

ALLEN JENKINS, fresh from 
triumphs in feature films, brings a 
unique deadpan humor to short 
subjects and a huge following I 

ROSCOE ATES' stuttering will 
continue to make plenty of trouble 
for his playmate, Shemp Howard. 
Funny? Y-y-y-you b-b-b-betcha!! 

FRANK McHUGH and his in- 
imitable laugh will be starred by 
Vitaphone this year — in answer to 
the requests of millions of 
rabid fans! Remember him in 'Glory'? 

HOBART CAVANAUGH has 

proved his box-office value in full- 
lengih films. Watch 'em flock when 
he appears in a short all his own! 










e 



Francis Lederer and Frances Dee . . . new king and 
queen of gay romance . . . frolic into the hearts 
of audiences ... in this sprightly entertainment 
that convulsed East and West Coast preview 
crowds with uncontrollable laughter. 



%.e9° 



"Francis Lederer's finest 
performance. Portrayal by 
Frances Dee elevates her 
to top rank." 

— Hollywood Citizen News 




'Francis Lede 

pleasing/' 

-el,. 



LEDERER 



in 




DECEPTION 

A JESSE L. LASKY PRODUCTION w;/h 

FRANCES DEE 



Previewers hail NinoMartini 
as the singing-romantic find 
of the year in "HERE'S TO 
ROMANCE", Fox picture. 



B E N I 
ALAN 
A K I M 



T A HUME 
MOWBRAY 
T A M I R O F F 




Directed by William Wyler. Original Screen 
Play by Stephen Avery and Don Hartman. 

A FOX PICTURE 



SEP 13 193i)ci,8 



MOTION PICTURE HERALD 





Vol. 120, No. II 


QP 


September 14, 1935 



MR. KORDA RETURNS 

NOT so many years ago, somewhere in the wake of a 
wave of enthusiasm about European contributions to 
the art of the screen, there came to these shores one 
Mr. Alexander Korda, who went over the western horizon into 
Hollywood to be a director. 

After that, nothing much happened and what little hap- 
pened was not pleasant or encouraging to Mr. Korda. He 
got few assignments to direct and those few none too much 
to his liking. Then the assignments faded away, and so did 
Mr. Korda. He left Hollywood unnoted and unsung, just an- 
other in the great silent army of the disappointed. 

Back from Hollywood this Mr. Korda, still. It would appear, 
believing In himself, against the verdicts of the mighty and 
whims of fate, went on to London and presently became im- 
portant. Currently he is widely credited with having given 
the British industry a place In the sun and a measure of suc- 
cess new to its history. And today, this week, Mr. Korda is 
back from a visit to Hollywood, a partner. 

He Is the same Korda — and it Is the same Hollywood, the 
same and forever. 

AAA 

PATTERN 

OBSERVERS of what might be called the cinema scene 
are seeing a tediously interesting repetition of a 
familiar pattern in the rise of Columbia Pictures Cor- 
poration on the market and the contemporary development 
of "Wall Street mindedness" on the part of the executive 
head, operating it by remote control from his seat in the 
midst of production activities and turmoils in Hollywood. 

Mr". Harry Cohn's sales of considerable blocks of the stock 
of his corporation have been duly reported for public record 
to the Securities and Exchange Commission in Washington. 

Meanwhile the withdrawal from the studio organization of 
Mr. Sam Briskin has come. It Is said, in part for reasons not 
entirely unrelated to the handling of the corporation's shares. 
Mr. Briskin appears to have shared more completely in the 
Important labors of attainment of the studio than in other 
considerations, including publicity. 

AAA 

RESPONSIBLE PUBLICITY 

PEAKING of relations between the daily press and the 
motion picture it is to be observed that the Evening 
Telegram of Toronto in its amusement section presents 
a two column head over theatre notices reading: "Comment 
by Press Agents on Coming Attractions — responsibility for 
opinions expressed in these advance notices rests entirely with 
the theatres concerned." 

The consequences of this opening of the gate to the pub- 



MOTION PICTURE HERALD 



llclty men are not at all what the snap judgment of a layman 
would anticipate. While the writers do not take this oppor- 
tunity to be at all doubtful of the merit of their shows they 
do present their wares with quite as much restraint and en- 
deavor at news treatment as though they were on the staff 
of the paper. The result is newspaper copy, not "blurb." The 
press agents are in the paper on their own responsibility and 
they appear to accept it. They obviously want to be believed. 

AAA 

SOUP HOUR 

F HAT very neat problem in picture publicity on the radio 
] determining the line along which the audience is given 
;! enough entertainment to keep it listening, and not enough 
to impair its Interest in the screen, does not appear to have 
been precisely solved in "Hollywood Hotel," the Campbell 
soup hour presided over by Miss Louella Parsons. Recent ex- 
amples have been afforded in the radio attentions given to 
"Page Miss Glory" and "The Gay Deception." A great deal 
has been said and written about the destructive effect of 
admitting audiences in the middle of the show. An exposi- 
tion of the show in advance on the air has high probability 
of attaining an even more serious result. 

AAA 

WITH the general use of panchromatic negative these 
days the player with eyes of blue or grey or green is 
no longer handicapped before the camera, we are re- 
minded by Mr. Mervyn LeRoy. There was a time when the 
color blind film gave preference to the photographic contrast 
afforded by dark eyes. This will come as good tidings to Mr. 
Arthur Brisbane, the blue-eyed Mr. Brisbane, who every now 
and then does a piece on the assertion that all great men have 
blue eyes and that brown-eyed men never amount to much. 

AAA 

HE ways of fame and publicity are whimsical. The long 
obituarial attentions to the passing of Mr. John N. Willys 
told minutely of his dollar career and forgot that his great- 
est impress on the American scene was the production, too 
early perhaps, of the first streamlined motor car, the first 
public manifestation of the current fashion which is shaping 
everything from pickle bottles to theatre fronts. 

AAA 

UST on behalf of the motion picture's assets in Illusion it 
might be as well for the industry and Its writers to forget 
the oft used term of "trick photography" and publicity 
references to the "trick photography departments" of the 
studios. "Trick" is a belittling word for an important element 
of technique about which the consumer is not properly con- 
cerned. For him results, not methods. 



MARTIN QUIGLEY, Editor-in-Chief and Publisher 



Incorporating Exhibitor's Herald, founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motography, founded 1909; The Film Index, 
founded 1906. Published every Thursday by Quigley' Publishing Company, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address "Quigpubco, New York." 
Martin Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-President and General Manager; Terry Ramsaye, Editor; Ernest A. Rovelstad, Manoging Editor; Chicago 
Bureau, 624 South Michigan Avenue, C. B. 'O'Neill, manager; hlollywaod Bureau, Postal Union Life Building, Victor M. Shapiro, manager; London Bureau, Remo House, 310 
Regent' Street, London W I, Bruce Allan, cable Quig'pubco London; Berlin Bureau, Berlin-Templehof , Kaiserin-Augustastrasse 28, Joachim K. Rutenberg, representative; Paris 
Bureau 19 Rue de la Cour-des-Noues, Paris 20e, France, Pierre Autre, representative, coble Autre-Lacifral-20 Paris; Rome Bureau, Viole Gorizia, Rome, Italy, Vittorio Malpassuti, 
representative, Italcable, Malpassuti, Rome; Sydney Bureau, 600 George Street, Sydney, Australia, Cliff Holt, representative; Mexico City Bureau, Apartado 269, Mexico City, 
Mexico, James Lockhart, representative; Prague Bureau, No Slupi 8, Prague II, Czechoslovakia, Harry Knopf, representative; Budapest Bureau, 3, Koplar-u, Budapest, Hungary, 
Endre Hevesi, representative; Buenos Aires Bureau, Cuenco 52, Buenos Aires, Argentina, N. Bruski, representative; Shanghai Bureau, 142 Museum Road, Shanghai, Chino, J.^ P. 
Koehler, representotive- Tokyo Bureau 47 Higashi-Sokencho, Ushinome-Ku, Tokyo, Jopan, H. Tominoga, representative; Rio de Janeiro Bureau, Coixo Postal 3358. Rio de Janeiro, 
Brazil, A. Weissmann, representative.' Member Audit Bureau of Circulations. All contents copyright 1935 by Quigley Publishing Company. Address all correspondence to the New 
York Office. Better Theotres, devoted to the construction, equipment and ooerotion of theat'-es, is published every fourth week as section 2 of Motion Picture Herald. Other Quigley 
Publications: Motion Picture 'Daily, Motion Picture Almanac, and The Box Office Check-up, both published onnually. 



8 



MOTION PICTURE HERALD 



September 14, 1935 



This Week 



MOTION PICTURE HERALD'S 



Heavy Buying 

Starting its operations well in advance for 
the current season and given momentum by 
several hundred theatre reopenings, the in- 
dustry's distribution machinery has made 
product deals with circuits and individual 
exhibitors which in number far exceed the 
total consummated by this time in 1934, a 
majority of large companies reported this 
week. 

RKO Radio and Twentieth Century-Fox 
each counted 5,000 contracts signed and 
sealed, representing more than half of sales 
possibilities. Universal has added several 
hundred new accounts over the tally in the 
equivalent period last year. 

A survey of sales progress as it shapes 
up to date with all large companies, together 
with a list of large circuits and important 
accounts closed, starts on page 13. 

Again — 'Nell Gwyn' 

Note to the London Press : 

"Nell Gwyn" has been rejected by the 
censors of British Columbia. Reason : 
"Story and dialogue salacious and at vari- 
ance with decent conventions." 

3.67 Shows 

Determined to establish, for bargaining 
purposes, the part which the typical union 
family plays in the economics of exhibition, 
40,000 of such families in Milwaukee were 
asked about their movie going habits by 
Projectionists Local No. 164, lATSE. 

From the replies it was learned that the 
average theatregoer attends his neighbor- 
hood house 3.67 times a month, and the 
downtown de luxe run only 2.10 times; the 
average union family accounts for about 25 
admissions a month, each person attending 
on an average of 5.78 times monthly. 

Full results of the survey are reported on 
page 16. 

Buying Originals 

The purchase in August by Hollywood 
producers of 32 original stories, books and 
plays reflected the well-stocked shelves of 
studios with material from which to select 
themes for 1935-36 product schedules. 

Universal was the most active, buying 
eight, with Paramount and Radio close sec- 
onds, each purchasing six. 

The acquisitions, with title, company and 
latest available production plans, are listed 
on page 29. 



Radio Trailers? Plea for Novelty 



The regular trailer on a forthcoming mo- 
tion picture, and even parts from the picture 
itself, may now be broadcast over the air as 
an advertising expression by the local ex- 
hibitor, and the electrical transcription in- 
terests are setting out to sell the medium to 
theatres. 

They face strong opposition, however, for 
the theatre man does not like the radio be- 
cause of its competitive aspects, and it is 
considerably a matter for speculation as to 
whether any new system such as a sound-on- 
film-on-air gadget can overcome this opposi- 
tion. 

The story about this new move to win over 
exhibition as a radio advertiser, the last 
large business institution in this country to 
employ the medium, is told on page 24. 



From Addis Ababa 



From within the shadow of the Royal Pal- 
ace of the Emperor Haile Selassie — Ethio- 
pia's "Lion of Judah" — John Dored, Par- 
amount newsreel cameraman, writes a first- 
hand account of the focusing of the Ameri- 
can newsreels' cameras on the battlefield 
where Mussolini's Black Shirts and Selas- 
sie's wild tribesmen are expected to settle 
the question of Italian aggression in Africa. 

There's drama in the story Mr. Dored 
tells, on page 17. 



Also . . . 






Editorial 


Page 


7 


This Week in Pictures 


Page 


10 


The Hollywood Scene 


Page 


48 


J. C. Jenkins — His Colyum 


Page 


60 


What the Picture Did for Me 


Page 


57 


Showmen's Reviews 


Page 


35 


The Cutting Room 


Page 


51 


Managers' Round Table 


Page 


61 


Technological 


Page 


70 


Chicago News Notes 


Page 


49 


Short Subjects on Broadway 


Page 


44 


The Release Chart 


Page 


71 


Box Office Receipts 


Page 


54 


Classified Advertising 


Page 


78 



It's up to the producers to provide the 
exhibitor with screen material that really is 
"different," if the theatreman is to be pre- 
pared for the day when the novelty of the 
giveaway has worn off, writes "Bunny" 
Bryan, manager and publicity director of 
Balaban & Katz's Pantheon theatre in 
Chicago. 

Mr. Bryan's conclusion follows his 
analysis of the many letters he has had from 
exhibitors, producers, publicists and even 
projectionists in comment on his article 
in the Herald of August 10th. He sum- 
marizes those reactions on page 34 of the 
current issue. 



Tax Returns Up 

United States Internal Revenue receipts, 
always a barometer for gauging business 
conditions, show theatre admission tax re- 
turns of $15,379,397 for 1934-35, some $750,- 
000 more than the $14,613,414 collected in 
1933-34. 

The government's report of admission tax 
receipts is analyzed on page 13. 

Fighting the Laws 

The motion picture industry has not 
given up the battle against adverse legisla- 
tion, even though it has become law. 

Exhibitors and distributors are engaging, 
independently or with others, in testing in 
the courts the constitutionality of measures 
enacted in the legislative season recently 
passed in seven states : California, Florida, 
Missouri, New Jersey, New York, Ohio 
and Wisconsin, while in Mississippi political 
change promises to bring repeal of the 12 
per cent admission tax levied against box 
offices in that state. See page 43. 

Protection Row 



Granting of increased clearance is dis- 
turbing prior exhibitor-distributor relations 
in several key cities, and threats to take the 
issue to court are being voiced. 

The selling of protection is in force na- 
tionally with MOM, a company spokesman 
said in connection with complaints in Cleve- 
land that protection deals are upsetting the 
established system. 

In Kansas City, Chicago and Baltimore, 
too, there are rumblings of conflict over pro- 
tection granted or demanded. What is hap- 
pening in these cities is related on page 39. 



September I 4, I 935 



MOTION PICTURE HERALD 



9 



NEWS SUMMARY COVERING THE SCREEN WORLD 




British Excitement 

John Maxwell, chairman of British Asso- 
ciated Pictures, sees a danger to the British 
industry and its investors in the climbing 
costs of production while gross receipts fail 
to increase at the same pace. 

Extravagance and plain wastage of funds 
in production should be a storm flag to the 
business, Mr. Maxwell declared. See page 
46. 

St, Louis Waits 

The Government's injunction proceeding 
in St. Louis against Warner, RKO and 
Paramount distributing companies, on a 
charge of conspiring to deprive F. & M. 
theatres of first-run product, will be heard 
October 1, as a result of postponement of the 
action on Tuesday when former Senator 
James A. Reed of Missouri, of Warner coun- 
sel, was called to Oregon by the death of a 
sister. Forty-seven Government witnesses, 
many from New York, were on hand to 
testify. ^ 

Elsewhere the investigating arm of the 
Government was active, chiefly in Dal- 
las, where restrictive clauses in circuit con- 
tracts were the object of attention, and in 
Cleveland, where single feature agreements 
were being looked into on complaint of inde- 
pendent companies. Details will be found on 
page 23. 

For Big Films 

Pointing toward productions for the world 
market, and particularly the American pub- 
lic, the newly expanded Capitol Film Cor- 
poration in London this week announced a 
first year budget approximating $3,000,000. 
Likewise the new United Productions, con- 
sisting of separate production units in a 
parent organization, starts with a projected 
standard of outlay of $500,000 a production, 
according to its announcement. 

Mr. Woolf's releasing company. General 
Film Distributors, Ltd., will handle the 
product of both companies. 

The story is on page 42. 

Airing Salaries 

Information regarding salaries and other 
compensation of officials of motion picture 
companies, withheld by them or their com- 
panies when filing applications for registra- 
tion of their corporation's securities on stock 
exchanges, will probably be made public 
shortly by the federal Securities and Ex- 
change Commission at Washington. 

Indications that the commission would 
demand the public filing of such data are 
seen in the opening to public gaze recently 



of salary information of 12 non-film com- 
panies which sought to keep the records 
secret. 

In the filing of their registration state- 
ments, a large number of companies sought 
to have their salary data kept confidential, 
in some instances stating on the application 
that it would be filed confidentially, in others 
asking for additional time in which to sub- 
mit it, apparently in the hope that by this 
means it might escape public observation. 

Only a few of the picture companies have 
not sought to avoid publication of salary 
figures. In most instances, the information 
was withheld, for later filing or until the 
commission passed upon a request that it be 
kept confidential. 

Indications are that while the commission 
will consider every plea for secret filing, 
only those in which it can be shown the 
welfare of the company would be adversely 
affected without any compensating advan- 
tage to the public will such requests be 
granted. It is generally expected that the 
SEC will adopt a policy of "pitiless pub- 
licity." 

Fight Duffy Bill 

A Hollywood committee has been appoint- 
ed to organize a west coast campaign against 
the Duffy bill removing the maximum pen- 
alty for copyright infringements. On the 
committee are Irving Berlin, Al Jolson, Gus 
Kahn, Wolfe Gilbert, Bert Kalmar and Al 
Dubin. The committee will work in con- 
junction with Nathan Burkan, counsel in 
New York for the American Society of 
Composers, Authors and Publishers. 

Mr. Burkan addressed a meeting of sixty 
studio composers in Hollywood recently and 
described the Duffy bill as "tantamount to 
licensed piracy." The bill was passed by the 
Senate but failed to emerge from a House 
committee. It is slated to be revived in the 
next session of Congress. 

Mussolini to Garho 

The Mussolini Cup for the best foreign 
film exhibited at the third biennial motion 
picture exhibit at Venice, Italy, has been 
awarded to Metro-Goldwyn-Mayer's "Anna 
Karenina," starring Greta Garbo. 

The Gold Medal of the Italian Confedera- 
tion of Professional Men and Artists for the 
best animated cartoon was awarded to Walt 
Disney for his "Band Concert." 

Two other awards were made, one to 
Radio Pictures for "Becky Sharp," which 
was chosen as the best color picture, an*:! 
the cup donated by the Government Mo- 
tion Picture Bureau for the best director 
went to King Vidor for his work in United 
Artists' "The Wedding Night." 

The Town of Venice cup for best music — 
and folklore picture was won by London 
Films' "Sanders of the River," United Ar- 
tists release. 



Korda — U, A. 

The "internationalization" of United Art- 
ists was accomplished this week through the 
purchase by Alexander Korda, London pro- 
ducer, of a partnership in the American dis- 
tributing corporation, giving this first Brit- 
ish capital to be invested openly in a large 
American company the same voice in the 
management as the four other producer- 
owners : Mary Pickford, Douglas Fairbanks, 
Charlie Chaplin and Samuel Goldwyn. 

Mr. Korda's entry into the company marks 
a decided step forward, said Arthur W. 
Kelly, United Artists vice-president in 
charge of foreign distribution. Mr. Kelly 
saw in the alignment improved product, 
greater international appeal, as well as 
economies. 

Immediately Samuel Goldwyn decided to 
produce a film in London and the new Pick- 
ford-Lasky productions intimated it would 
do likewise, these steps being the first to be 
taken in "a free interchange of personalities 
and production facilities between United 
Artists' producers on both sides of the At- 
lantic." Details of the new arrangement and 
its potential effects on operations of the cor- 
poration are set forth on page 42. 

Cummings Lauds 

Attorney General Homer S. Cummings, 
while visiting Scotland Yard in London last 
week, commented on American crime news 
and particularly American crime pictures 
to the English press. 

Applauding the Hollywood change of at- 
titude regarding gangster pictures, he said : 

"These pictures formerly idealized the 
gangster as a hero. Public opinion, how- 
ever, has shifted and the motion picture 
magnates are beginning to put out a differ- 
ent type of picture, placing the accent where 
it should be. One of the factors which have 
changed public opinion, I believe, was the 
crime conference I called in Washington 
last year." 

Giveaway Fever 

Court battles and more court battles be- 
tween state authorities and exhibitors over 
chance games are following the spread of 
the practice. 

Legal controversies were reported from 
Connecticut, Des Moines, Boston, Detroit, 
New York, Rhode Island and Philadelphia. 

A competitive fight between independents 
and circuits also was threatened in southern 
California by Fox West Coast when it be- 
came known that chance games have spread 
to 65 per cent of the independent theatres 
in the territory. This week's developments 
involving the giveaway and chance game 
are reported on page 77. 



10 



MOTION PICTU RE HERALD 



September 14, 1935 



This JV ^eh in Pictures 



THREE HOURS OF ENTERTAINMENT 

THAT IVAS THREE CENTURIES IN THE MAKING 
^^From heaveti to earthy froin farih to heaven . . . itnagtnattort bodies forth the forms of things unkrtowri^^ 



WARNER BROS, 
will present for two performances daily, in selected cities and theatres. 

Max Reinhardt's 

first motion picture production 

A MIDSUMMER 
NIGHT'S DREAM' 

from the classic comedy by 
WILLIAM SHAKESPEARE 
accompanied by the immortal music of 
FELIX MENDELSSOHN 

The Players 

JAMES CAGNEY JOE E. BROWN DICK POWELL 

ANITA LOUISE OLIVIA DE HAVILLAND JEAN MUIR 

HUGH HERBERT FRANK McHUGH ROSS ALEXANDER 

V E R R E E TE A S D ALE IAN HUNTER VICTOR JORY 

MICKEY ROONEY HOBART CAVANAUGH GRANT MITCHELL 

A UGMENTED by many hundreds of others in spectacular ballets 
directed by bronislava nijinska and nini theilade. The music arranged by 
ERICH woLFEGANc K o R N CO L D . The costumcs by M A X REE. The entire pro- 
duction under personal direction of max re'inhardt and william dieterle. 

IMPORTANT NOTICE 
Since there has never been a motion picture like a midsummer night's dream, 
its exhibition to the public will dijfer from that of any other screen attraction. 
Reserved seats only will be available for the special advance engagements., 
which will he for a strictly limited period. Premieres of these engagements 
will be not only outstanding events in the film world., but significant civic occasions. 




ADVERTISING DEPARTURE. The promotional en- 
deavor in behalf of Warner's "A Midsunnmer 
Night's Dream" Is developing to be as wide a 
departure from motion picture routine and the 
ancient orthodoxies as is the production itself. The 
advertisement reproduced above is one of a series 
to be placed in general magazines addressed most 
particularly to persons who do not have the pic- 
ture habit. The decorations are by Vladmir Bobit- 
sky, and the typography is by the Pynson Press. 

STARRED. Irene Dunne (left) heads the cast of 
"Magnificent Obsession," new Universal picture. 



EN ROUTE IN EUROPE. (Below) Winfield 
Sheehan and his bride, Mme. Maria Jeritza, 
Opera star, as they reached Paris on their 
honeymoon. They later proceeded to Vienna, 
capital of Mme. Jeritza's native country. 




HOLIDAY-ING. (Below) Fredric March and 
his wife, Florence Eldredge, aboard ship in 
New York, sailing for Europe on a vacation 
before doing the title role of Warner's pro- 
duction of "Anthony Adverse." 




September 14, 1935 



MOTION PICTURE HERALD 




ARRIVES TO LEAVE. (Below) Al LIch+man. 
president of United Artists, greeting Merle 
Oberon, Samuel Goldwyn player, in New 
York on her arrival from Hollywood en route 
to London on a six-week vacation. 




NEWCOMER. Among players on the Uni- 
versal roster, is June Martel (below), who, 
though but recently signed, has the feminine 
lead in "Fighting Youth," which has just been 
completed at Universal City. 





TO APPEAR IN AMERICAN PICTURES. Marta Eggerth, Hungarian opera singer 
and screen star just come to this country, visiting Radio City Music Hall during a 
stay in New York before going to Universal City to make "Song of Joy." She is 
shown being welcomed by Erno Rapee, conductor, and Leon Leonidoff, stage pro- 
ducer, two of her countrymen; and by V^. G. Van Schmus, managing director. 




INAUGURATE NEWS REVIEW. (Above) Film and 
newspaper folk of London gathered at luncheon to 
mark the introduction of "March of Time" in Eng- 
land. Shown in foreground (with spectacles) is 
W. R. Fuller, general secretary of the Cinematog- 
raphy Exhibitors' Association. Editors of the lead- 
ing London newspapers were also present. 

STARRED. A study (right) by Elmer Fryer, Warner 
photographer, of the Irish actor, Errol Flynn, who 
is now being starred by Warner. His latest assign- 
ment Is a screen version of the Rafael Sabatini 
novel, "Captain Blood." 



12 



MOTION PICTURE HERALD 



September 14, 1935 




NEW CONTRACT. Louis B. Mayer, head of the MGM studio, and Myrna Loy, who 
has returned to Culver City, as they signed a new agreement which assures Miss 
Loy's continuance in MGM pictures. She is scheduled to start work soon in another 
Dashiell hiammett nnystery, a sequel to "The Thin Man," to be called "After the 
Thin Man." 



IN QUAKE AREA. (Below) A snapshot from 
the camera record made by members of 
Western Electric's India organization of the 
earthquake at Quetta. This shows the remains 
of the Opera House, film theatre. 




IN THE EAST FOR PREMIERE. Francis Led- 
erer arriving in New York to attend the first 
showing of "The Gay Deception," 20th Cen- 
tury-Fox picture in which he is starred, at the 
Waldorf Astoria hotel. 




GALA RECEPTION. For Frank Buck 
at the Pennsylvania station in New 
York on his arrival from the Malay 
archipelago and India, where he ex- 
posed 100,000 feet of film for a new 
feature-length picture of jungle life 
to be released by RKO Radio. 



RADIO STAR IN LEAD. Dorothy 
Page (right), who has returned to 
broadcasting following completion of 
the chief feminine role opposite Ed- 
mund Lowe in Universal's "King Solo- 
mon of Broadway." 



jAa||ij^|||t|p.a:.-. 1 










September 14, 1935 MOTION PICTURE HERALD 13 

30,000 FILM CONTRACTS 
POINT BUSINESS UPSWING 



National Attendance Upturn 
Brings $750,000 U. S. Tax Rise 



Large Distributors' Product 
Deals Are Found Far Ahead 
of Last Year; Reopened and 
New Theatres and Earlier 
Selling Are Notable Factors 

by AL FINESTONE 

Given an impetus by earlier than usual 
selling activity and an increase in possibili- 
ties through the relighting of hundreds of 
theatres as well as the opening of new 
houses, a majority of large distributors this 
week reported that the number of product 
deals closed for 1935-36 was running far 
ahead of the comparative period last year. 

On the basis of information provided by 
the home offices in New York, an esti- 
mated total of 30,000 contracts is indi- 
cated as closed to date by all the com- 
panies. 

Of those reporting, RKO Radio and 
Twentieth Century-Fox were well in the 
vanguard with more than 5,000 individual 
accounts already closed by each. In the case 
of Fox, this is more than 50 per cent of the 
entire total of 9,500 exhibitor accounts en- 
rolled all of last year. This, in relation to the 
estimated 14,500 theatres operating in the 
United States, has been described by Joseph 
M. Schenck, chairman of the merged com- 
pany's board, as "the greatest film circula- 
tion ever established in this business." 

750 More Universal Accounts 

Universal, which was especially active in 
spring selling campaigns, has increased its 
exhibitor list by 750 accounts over the figure 
at this time last year, said James R. 
Grainger, general sales manager, and pa- 
proximately 50 important circuit deals have 
been closed. Other companies, too, are reap- 
ing the benefits of sending sales crews into 
the field well in advance of completion of 
programs and the annual conventions, a de- 
parture from the custom of starting selling 
immediately after the sales meetings. 

Two thousand theatres have been signed 
to date by Republic Pictures, comprising 
circuits as well as individual operations. 

Several hundred theatres have been added 
to the list of distributors' sales possibilities 
this year as a result of reopenings, which 
have exceeded many fold the number in any 
year since the business recession forced 
widespread closings. To a lesser extent, the 
list of potential accounts has been augmented 
by a young wave of new construction, pre- 
dominantly by independent operators. 

$500,000 Deal 

Film companies for the most part could 
not supply actual figures because many deals 
are yet pending, and because numerous con- 
tracts have not been sent in by exchange 
managers or finally confirmed ; but informa- 
tion available established definitely that sales 



Definitely demonstrating the extent that 
theatre attendance is on the up-grade, the 
United States Bureau of Internal Revenue 
this week reported that collections from 
the admission tax during the year ended 
July \st last, showed an increase of more 
than $750,000 over the preceding year. 

Total collections during 1934-3 5 were 
$15,379,397 against $14,613,414 for 1933- 
34, and $15,520,512 for 1932-33. Of these 
totals, ticket sales at film theatre box of- 
fices accounted for all but a fraction, 
amounting last year to $13,757,238 against 
$13,343,620 in 1934 and $14,027,694 in 
1933. 

Other collections included $509,3 84 on 
free or reduced rate tickets, taxed on the 
established price, against $513,921 in 1934 
and %6Q7,697 in 1933; $42,208 on leases of 
boxes or seats against $36,819 in 1934 and 
$27,077 in 1933; $22,172 on admissions 
sold at the box office in excess of the 
established price against $18,267 the pre- 
ceding year and $9,020 in 1933; $94,595 on 
ticket brokers' sales against $105,878 in 
1934 and $99,455 in 1933 ; and $953,799 



had a long lead over this time last year. 

The outstanding single contract obtained 
by Twentieth Century-Fox was a 40-picture 
deal with the world's largest theatre, the 
RKO Music Hall, and the jointly operated 
RKO Center, which closes the stage produc- 
tion of "The Great Waltz" this Saturday to 
return to films early in October. The con- 
tract provides that the Music Hall has first 
choice on 22 Twentieth Century-Fox films, 
and the Center first call on 18. John D. 
Clark, general sales manager, termed this 
"the world's largest individual film deal," 
from a standpoint of dollars and cents, the 
contract being estimated to yield $500,000. 

Outstanding Deals 

A study of the most important deals of dis- 
tributors shows where the bulk of the 1935-36 
product has been set in outstanding situations. 

A deal has been effected extending for four 
years — to 1941 — the arrangement whereby RKO 
gets Fox product first-run in Greater New 
York and in return gives Fox Metropolitan 
Playhouses first-run RKO pictures and what- 
ever other product RKO acquires. The arrange- 
ment is exclusive of Fox product used by Fox 
Metropolitan Playhouses, but gives RKO the- 
atres the product of Twentieth Century under 
the contract for this season. 

In Boston, one-third of Fox product goes to 
RKO for first-run and the remainder to M. & 



on roof garden, cabaret and similar admis- 
sions against $594,910 in 1934 and $749,- 
569 in 1933. 

The improvement in business was not 
general throughout the country but was se- 
cured by marked increases in admissions in 
a number of states which more than offset 
losses in others, analysis of the bureau's 
figures disclosed. 

Box office sales, it was shown, declined 
in some of the most important states, in- 
cluding Illinois, New York and Pennsyl- 
vania. In New York, the loss was slightly 
less than $149,000, which was almost en- 
tirely offset by a gain of $116,000 in Cali- 
fornia. 

While the Bureau makes no distinction 
between motion picture and other types of 
theatres, in most states the full box office 
sales are those of the former and in only 
a handftd of states are legitimate theatres 
of sufficient importance to make any great 
difference in the figures, only 17 states and 
the District of Columbia showing sales by 
brokers, in but five of which did such sales 
result in taxes exceeding $1,000, according 
to the statistics from the Bureati 



P. Theatres (MuUin and Pinansky), Para- 
mount operating partner, for first-runs at the 
Metropolitan, Fenway and Paramount. All 
Twentieth Century pictures in Boston go first- 
run to the Loew circuit. Outside of Boston, 
Fox films in New England will be shown by 
M. & P. houses first-run, while with the excep- 
tion of Providence and New Bedford, the entire 
Twentieth Century lineup goes to Loew theatres. 

Other Large Circuits 

Other large circuits contracting for Twentieth 
Century-Fox product this year were listed by 
Mr. Clark as follows : Fox West Coast, com- 
prising some SCO theatres nationally; Warner 
Brothers' theatres ; Schine Enterprises, Inc., in 
upstate New York and Ohio; R. C. Richards 
Circuit, with headquarters in Mississippi ; R. B. 
Wilby in the south; R. & R. Theatres (Robb & 
Rowley), at Dallas; Butterfield Theatres in 
Michigan; Balaban & Katz and Great States 
Theatres, Chicago and Illinois ; Interstate Cir- 
cuit, Karl Hoblitzelle, president, Dallas; R. E. 
Griffith Theatres, Dallas. 

In addition to more than 5,000 con- 
tracts obtained to date, RKO Radio has 
closed with all the larger circuits, it being 
merely a matter of time before the actual 
contracts for these are in, said Jules Levy, 

RKO has been especially active in Canada, 
where the 1935-36 lineup has been sold to prac- 

(Continued on follozmng page) 



14 



MOTION PICTURE HERALD 



September 14, 1935 



REOPENED HOUSES ADD BY SALES 



(Coiifiiuied -from prccediiici page) 

tically all of the important accounts, Mr. Levy 
said. Included are Famous Players-Canadian 
Corporation's 200 houses and several smaller 
circuits, such as the Bloom and Fein and 
Allen circuits, Toronto, which cover 20 situa- 
tions each, and Confederation Amusements, 
Ltd., operating a large group of neighborhood 
theatres in Montreal. 

Other important deals closed by RKO are 
with the Interstate and affiliated circuits, rep- 
resenting approximately jlOO theatres in 36 
situations in Texas and New Mexico ; Robb & 
Rowley, 21 towns in Texas; the Butterfield 
circuit, 35 key towns in Michigan ; Poli-New 
England Theatres (Loew), nine situations; 
Skouras-Fox theatres ; Warner circuit ; J. 
Louis Rome circuit of 10 theatres in Balti- 
more ; Frank Durkee Enterprises, 20 Baltimore 
situations; Carl Bamford circuit (Publix) of 
Charlotte, N. C. with three situations in Ashe- 
ville and the Paramount in Bristol ; E. H. 
Rowley, with four first-runs in Little Rock, 
Ark. ; Coulter Circuit in Richmond and Peters- 
burg, Va. ; Fred Sharby Circuit, six situations 
in New Hampshire and Vermont ; Harry Zeits 
Circuit, Massachusetts ; Enger Circuit, Bridge- 
port, Conn. ; J. Real Neth Circuit, Dayton, 
O. ; the first-run Grand theatre, Evansville, 
Ind. ; Dickinson Circuit, 12 theatres in Kan- 
sas ; Hall Circuit of 17 Texas situations ; 
H. H. Hodge Circuit of eight Texas towns ; 
seven R. L. Bailey theatres in Louisiana ; Man- 
ning and Wink Circuit of six situations in 
Georgia and Tennessee ; Anderson Circuit of 
six theatres in Chicago ; the T. W. Bailey 
first-run situation in Wilmington, N. C. 

Universal has gained hundreds of new 
accounts this year, both among circuits 
and independents, and in addition to the 
more important circuits "a great many" 
of the smaller ones have closed for Uni- 
versal's 1935-36 list, said Mr, Grainger. 

What is said to represent "the most import- 
ant and extensive first-run contract" ever ob- 
tained by Universal in New York City has 
been signed by Howard S. Cullman, receiver- 
operator of the Roxy, for 26 of the company's 
productions. This is also described as the larg- 
est contract sealed by the Roxy under Mr. 
Cullman's operation. 

RKO and Loew Deal 

In the metropolitan New York area, 33 RKO 
and 58 Loew theatres have split the Universal 
output, each taking 18 films, with the Loew 
deal calling for preferred playing time. The 
Warner circuit has closed for Universal prod- 
uct for Philadelphia, Pittsburgh and New 
Haven, and deals with the circuit are being 
negotiated for the Pacific Coast and Albany, 
N. Y. 

Mr. Grainger also announced consummation 
of contracts with the Butterfield circuit in 
Michigan covering 77 theatres and with the 
Jefiferson Amusement Company of Beaumont, 
Tex., Sol Gordon, president, for 59 situations 
in eastern Texas, and the following : Malco 
Theatres, Inc., headed by M. A. Lightman, 33 
houses in Tennessee and Arkansas ; Minnesota 
Amusement Company, 32 theatres in Minne- 
sota and South IDakota ; Balaban & Katz, 31 
houses in Chicago; Great States circuit (Pub- 
lix), 63 situations in Illinois and Indiana, this 
deal embracing all features, serials, shorts and 
Universal News ; Schine Theatrical Enter- 
prises, New York and Ohio, 47 situations ; M. 
A. Shea circuit, 20 houses in Boston, Cleve- 
land and Pittsburgh ; Danz circuit, Seattle, 18 
houses; Morgan Walsh circuit, California, 14; 
A. E. Lichtman circuit, Washington, D. C, 



SOME HIGHLIGHTS 
OF SALES SEASON 

Twentieth Century-Fox claims the 
most lucrative film deal in the world 
— a AQ- picture contract with the 
RKO Music Hall and the RKO Cen- 
ter in Radio City, expected to yield 
$500,000 this year. 

Universal's list of accounts is re- 
ported as totaling 750 more than the 
number in the same period in 1934. 

Several hundred reopenings have 
swelled the distributors' sales possi- 
bilities. 



10 ; Semelroth circuit, Cincinnati and Dayton, 
six ; Dickinson circuit, Kansas and Missouri, 
26 ; Harry and Milton Arthur theatres in Los 
Angeles, San Francisco, Salt Lake City, Pres- 
cott, Ariz., Boulder, Nev., Long Beach, Cal., 
and the circuit's first-runs in St. Louis, a total 
of 15 theatres. 

Additional Bookings 

Universal has also closed Essaness, 28 sub- 
sequent runs in the Chicago territory ; the 
Comerford circuit in Pennsylvania and New 
York states ; E. J. Sparks theatres in Florida ; 
Interstate Texas Consolidated Theatres , 72 
houses; Dolle circuit, Indianapolis, Louisville 
and other Kentucky towns, 10 ; Milton Feld 
Theatres, first-run in Indianapolis ; Charles 
Hayman Theatres, Buffalo and Niagara Falls, 
three ; Schulte circuit, Detroit, eight ; J. Real 
Neth circuit, Columbus, four; Allard Graves 
circuit. New Hampshire and Vermont, five ; 
Robb & Rowley circuit, Texas and Oklahoma, 
69; Dubinsky circuit, Missouri and Kansas, 10; 
Tri-State circuit, Des Moines, Cedar Rapids, 
Moline, Omaha and Sioux City, 26; Keith 
theatre, Baltimore ; U. V. Young circuit, In- 
dianapolis and Kentucky, 13 ; P. M. Lewis cir- 
cuit, Atlantic City, four; Spreckles theatre, San 
Diego; Blumenfeld circuit, Berkeley, Sacra- 
mento and Oakland, Cal., nine ; Interstate cir- 
cuit, Massachusetts and Connecticut, 12; Scott 
circuit, Pennsylvania, seven ; St. Louis Amuse- 
ment Company, 22 ; Maine & New Hampshire 
circuit, in those states and Vermont, 23 ; S. 
Berger chain, Minneapolis, five ; J. J. Parker 
theatres, Portland, three; Hall circuit, 31 towns 
in Texas; B. & F. circuit, Toronto, 17; Sharby 
circuit. New Hampshire and Vermont, seven. 

In the absence of Felix F. Feist, gen- 
eral sales manager of Metro-Goldwyn- 
Mayer, who is vacationing in Europe, It 
was said at the home office that MGM Is 
"further ahead in its sales this year than 
ever in Its career." 

William F. Rodgers, eastern division sales 
manager, explained it is premature to announce 
the number of accounts closed or a comparison 
with last year because many contracts have 
not been submitted to the home office for ap- 
proval as yet and others are in the process of 
preparation. However, MGM features and 
shorts will play the entire Loew circuit and 
the affiliated Poll group in New England, and, 
as in past years, MGM films will go to Fox 
West Coast. 

Chicago Atmosphere Cleared 

Witli MGM harmonizing percentage and other 
differences with independent circuits in Chi- 
cago, one of the country's most important cities 



from the standpoint of revenue, the company's 
sales have made substantial gains. MGM is 
reported fighting it out with Twentieth Cen- 
tury-Fox for second place in the exchange 
rating, with Paramount so far leading. 

Warner announced several weeks ago 
that contracts representing 36 per cent of 
a normal year's business already had been 
signed for the new season's output, and 
this week Andrew W. Smith, Jr., vice- 
president In charge of eastern and Cana- 
dian sales, said the company's standing 
was surpassing last year's. 

Warners' 1935-36 rating was increased ma- 
terially by a four-year franchise deal with the 
national RKO circuit under which Warner and 
Cosmopolitan productions will play the circuit's 
metropolitan New York theatres and other key 
cities. This deal climaxed two weeks of nego- 
tiations, resumed after a short interval during 
which first-runs were sold away from RKO 
in Greater New York to several independent 
circuit theatres. As a result, Warner's program 
is blocked out of four RKO houses in New 
York for this season, while subsequent runs 
will be sold to the unaffiliated circuits which 
formerly held high hopes for a first-run War- 
ner contract, but the first-run deal with the 
competititve Century circuit will stand. 

Warner Deals in Field 

Outside of Greater New York, Warner and 
Cosmopolitan product will receive first runs 
in major theatres in New Orleans, Kansas City, 
Minneapolis, St. Paul, Omaha, Des Moines, 
Sioux City, Davenport, Cedar Rapids and other 
cities, beginning with Cosmopolitan's "Page 
Miss Glory." 

Minnesota Amusement Corporation has taken 
the Warner lineup, the deal involving 77 the- 
atres in the northwest territory, and deals cov- 
ering the entire Warner-First National pro- 
gram of features, shorts and trailers have been 
closed with B & K and Great States circuits 
in Illinois and Indiana. Great States last year 
did not play Warner product, this representing 
new business in that territory. 

Other major Warner contracts are: First- 
run franchises with JVIort Singer at Orpheum 
Theatres in five cities in affiliation with RKO ; 
Golden States and T & D, Jr. circuit a long 
term deal for 75 houses in San Francisco and 
outlying towns, including Vitaphone shorts and 
trailers ; E. J. Sparks circuit, 85 houses in 
Florida, all features and shorts, and R. E. 
Griffith Amusement Corporation, for the entire 
output in 58 houses in Oklahoma, Texas and 
New Mexico. 

While both Paramount and United 
Artists were reluctant to reveal details of 
their sales activity this year, a United 
Artists executive said the company's re- 
leases will play the entire Loew circuit, as 
well as the Warner and "all other circuits." 
in the case of Loew's the transaction in- 
cludes Walt Disney shorts. 

The full program of Paramount product 
will be exhibited In affiliated theatre out- 
lets, which number some 1,100 through- 
out the world. 

Marking a change from last year, Loew's 
Metropolitan circuit in Greater New York will 
get the entire Paramount lineup instead of the 
50 per cent it tied up in 1934 when RKO 
A'letropolitan theatres obtained the other half. 
Paramount films have been bought for first-runs 
by RKO in 10 cities — Cincinnati, Columbus, 

(Continued on follo'Mnq t^apc) 



September 14, 1935 



MOTION PICTURE HERALD 



15 



LARGE INDEPENDENTS EXTEND SALES 



(^Continued from preceding page) 

Dayton, Albany, Troy, Schenectady, Trenton, 
New Brunswick and Union City, N. J., and 
Syracuse, N. Y. 

GB Cites Expansion 

George W. Weeks, general sales manager of 
GB Pictures, said his organization "has as 
complete coverage in all the important key 
situations as the old established producing and 
distributing corrfpanies, although in business 
less than a year." GB now has 31 sales ex- 
changes, in the United States, releasing physi- 
cally through Fox, and an investment of $22,- 
000,000 was placed in circulation, said Mr. 
Weeks. 

GB's entire program of 16 films, selected 
from the parent company's output of 52 for 
their American audience appeal, has been 
bought by these circuits ; RKO nationally, deals 
outside of New York, including among other 
cities, Boston, Lowell, Providence, Syracuse, 
Cleveland, Cincinnati, Chicago and Newark; 
Malco circuit in the South ; Harry Brandt The- 
atres in Greater New York ; Theatrical Man- 
agers, Inc. ; Harris circuit in the Pittsburgh 
territory ; Gregg circuit in North Carolina ; 
Warner circuit in Connecticut and Massachu- 
setts ; Central States Theatres ; Glen W. Dick- 
inson circuit in Kansas, Missouri and Iowa ; 
Monarch Theatres, Ohio ; Tri-State Theatres, 
Iowa, Nebraska and Illinois ; Walter Reade 
circuit. New York and New Jersey; Wilmer 
and Vincent circuit in Pennsylvania and Vir- 
ginia ; Harry Arthur first-runs, Ambassador 
and Fox, St. Louis ; St. Louis Amusement 
Company ; Skouras Theatres. 

First-run deals have been effected with the 
World, Minneapolis, and the World, St. Paul, 
for all 16 films. GB's New York outlet is the 
Roxy. 

Republic Pictures Corporation, erected 
on the foundation of its predecessor, 
Monogram Pictures, entered the field with 
new distribution machinery which already 
has disposed of its initial program to 
2,000 theatres, among them many key 
runs and circuits, chief among which are 
the Loew Metropolitan circuit in New 
York with 63 houses and the RKO Metro- 
politan group of 42 situations, each tak- 
ing 24 pictures. 

W. Ray Johnston, Republic president, an- 
nounced a total of 115 key runs in 30 distribu- 
tion territories, headed by the Fox and Strand, 
Brooklyn, N. Y., and including among more 
important situations, the Keith or Boston, Bos- 
ton ; Albee and Strand, Providence, R. I. ; 
Loew's, Hartford, Conn.; Bijou, Springfield, 
Mass. ; Princess, Toledo ; Lyric, Tulsa ; Astor 
and Hollywood, Atlantic City ; Palace and Ma- 
jestic, San Antonio; Palace, Dallas; Worth, 
Ft. Worth ; RKO Downtown, Detroit ; River- 
side, Milwaukee ; Rivoli, Baltimore ; Roosevelt 
or Strand, Washington ; Post Street, Spokane ; 
Golden Gate, San Francisco. 

33 Local Circuits Signed 

Thirty-three local circuits have closed for 
Republic product in 19 exchange territories. 
Besides the RKO and Loew deals in metropoli- 
tan New York, they are : Warner theatres in 
Milwaukee ; Jefferson Amusement Company, 
Interstate circuit, Robb & Rowley, Hall circuit, 
Rubin Frels' circuit, Hodge circuit, all in the 
Dallas territory ; Publix-Kincey and Anderson 
circuits, Charlotte ; Griffith circuit, Colorado ; 
Schine and Benton circuits, Buffalo and Al- 
bany; Publix-Wilby, Hill circuit, Orr circuit, 
All Amusement Company, Neely circuit, all in 



CHANGES INVOLVE 
SEVEN COMPANIES 

The season of 193 5-3 6, among mo- 
tion picture producers and distribu- 
tors, will be notable for developments 
affecting seven active companies. 

Four companies were involved in 
reorganizations which have been 
completed or are in final stages of 
consummation: Twentieth Century- 
Fox, with its restdtant impact on 
United Artists; Paramount, whose 
discharge from jurisdiction of the 
courts is only a matter of time, and 
First Division, which became a sub- 
sidiary of First International Pictures, 
Inc., chiefly financed by Fat he, which 
itself was reorganized only recently. 

A new producing and distributing 
company is Republic Pictures Cor- 
poration. 

Gaumont British launched its first 
full selling campaign. 



the Atlanta area ; Bailey circuit, New Orleans ; 
George Hunt circuit, Portland ; Redwood cir- 
cuit, San Francisco ; Franklin Theatrical En- 
terprises, Hawaii (served from San Fraocisco) ; 
St. Louis Amusement Company, St. Louis ; 
Finkelstein and Central States circuits, Des 
Moines and Omaha; Berger circuit, Minne- 
apolis ; E. M. Loew, Morse and Sharby cir- 
cuits. New England; U. V. Young, theatres, 
Indianapolis ; Alger circuit, Chicago ; Common- 
wealth Amusement Company, Kansas City 
territory and Southwestern theatres, Oklahoma. 

Allowances must be made for First Division 
in a survey of the sales situation, since as a 
result of the company's reorganization and the 
readjustment of its production program, it has 
not been able to start its campaign intensively 
until this week. The company announced, how- 
ever, that three features readying for release 
will be shown in the RKO and Loew metro- 
politan circuits in New York. They are In- 
vincible's "Death from a Distance" and Ches- 
terfield's "Girl Who Came Back" and "Con- 
demned to Live." First Division's "Java Head" 
has been sold to circuit operations in a number 
of cities. 

Among other sources of product, Loew's this 
season will have available for its Greater New 
York theatres the following : MGM, 52 ; United 
Artists, 14 ; Paramount, 65 ; Columbia, 40, and 
18 from Universal. The RKO Metropolitan 
circuit's mainstay will be 50 from RKO Radio, 
65 from Twentieth Century-Fox, 18 Universal 
films and the Warner program. 

Fox West Coast Deals 

One of the foremost buyers of both first-run 
and subsequent run product. Fox West Coast, 
with some 500 theatres operated by Skouras 
Brothers, has set deals with United Artists, 
MGM, RKO Radio, Columbia, Warners, Uni- 
versal, Paramount, Fox, Gaumont British and, 
to a limited extent. Republic. 

The Stanley-Warner circuit in the Philadel- 
phia zone has closed for Warner-First National, 
RKO Radio, Paramount, MGM and United 
Artists. 

The 85 E. J. Sparks theatres in Florida have 
contracted for MGM, Paramount, Universal and 
Warner. To the Publix-afSliated theatres' first- 



run list in Minneapolis and St. Paul has been 
added Universal this year, rounding out the 
quota of product from MGM, Paramount, War- 
ner, Fox and United Artists. 

Allied of Texas is sponsoring sales of prod- 
uct to its membership under a reciprocal ar- 
rangement with the Sacks Film Company, San 
Antonio territorial distributor for Chesterfield, 
which is contributing the revenue from one 
film to the organization's treasury in return. 

Among insular deals made with the home offices 
was one closed by Universal with Consolidated 
Amusement Company for its circuit covering 
the Hawaii territory, and contracts for all 
major company product except Universal ef- 
fected by United Theatres Company, Inc., of 
Puerto Rico for its 15 theatres, the largest 
circuit on the island. 



ZukorNamedHead 
Of Broadway Corp. 

Adolph Zukor has been elected president 
of the reorganized Paramount Broadway 
Corporation, the Paramount Pictures sub- 
sidiary which holds title to the Paramount 
Building and theatre in the Times Square 
area of New York, it was disclosed in the 
Broadway company's recent application to 
the New York Stock Exchange for the list- 
ing of its new securities. 

Officers of the company, in addition to Mr. 
Zukor, are Y. Frank Freeman and Walter 
B. Cokell, vice-presidents; Cokell, treasurer; 
Eugene J. Zukor and Edward Brown, assist- 
ant treasurers ; Frank Meyer and Cokell, as- 
sistant secretaries. 

The Broadway company's application for 
listing of its new $8,875,000 issue of first 
mortgage sinking fund loan certificates, due 
Feb. 15, 1955, has been granted by the Stock 
Exchange. The certificates, which are being 
guaranteed by the parent company. Para- 
mount Pictures, Incorporated, are being is- 
sued to holders of $8,875,000 of original cer- 
tificates of the company in exchange. 

The 1935 assessed valuation of the Para- 
mount Building site is $6,000,000, and of the 
building itself, $5,600,000. The consolidated 
balance sheet of the company, as of June 30, 
last, shows assets of $14,018,040, of which 
$446,927 is in accounts receivable from the 
parent and affiliated companies. A deficit of 
$1,155,646 at June 30, last, is reported. 

The Stock Exchange has also suspended 
from dealings two old Paramount bond is- 
sues, the Paramount-Publix 20 year five and 
one-half per cent 1950 issue and certificates 
of deposit, and the Paramount-Famous- 
Lasky 20 year 6s 1947 and certificates of 
deposit. 

Subscriptions so far received to the new 
Paramount common stock amount to 1,462,- 
442 shares of 1,610,452 shares authorized 
and 575,271 of the 644,181 shares of new 
second preferred stock authorized under the 
reorganization plan. The plan gave holders 
of common stock the right to acquire for 
each share of the old common one-quarter 
share of new common and one-fifth share of 
second preferred on payment of $2. 



16 



MOTIO'N PICTURh HERALD 



September 14, 1935 



Neighborhood Theatre Still Has 
Greatest Appeal for Average Fan 

De Luxe Run Draws Average Theatregoer 2.10 Times a Month, Neighborhood, 3.67 Times 



The neighborhood theatre draws the 
average motion picture theatre patron 3.67 
times a month, whereas the downtown first- 
run house attracts the average fan only 2.10 
times in the same period. 

Consumers' surveys by retailers, whole- 
salers or manufacturers are not uncommon, 
but a survey by the employees of an indus- 
try to determine the economic power which 
they yield in their industry, through af- 
filiated workers' organizations, is unusual. 

Such a survey has just been completed 
by Motion Picture Projectionists Union, 
Local No. 164, lATSE, Milwaukee, The 
idea was conceived by the wage scale 
committee of the union and executed 
under its direction by Oscar E. Olson, busi- 
ness manager. The tabulated replies to a 
business reply post card questionnaire sub- 
mitted by the union to more than 40,000 
Milwaukeeans presents an interesting 
version of the part motion pictures play 
in the lives of the people. 

Questions asked in the survey were as 
follows : How many persons in your family ? 
How many under 12 years of age? How 
many over 12? How many times each 
month do you and the members of your 
family attend the movies? What movie 
house do you usually attend? How often 
do you attend a movie in your neighbor- 
hood, or downtown? What is the nearest 
movie to your home ? 

92 Per Cent of Replies Signed 

The frankness of the persons replying is 
indicated by the fact that, although signa- 
tures were not requested, about 92 per cent 
signed their names and addresses. 

According to the returns, the average 
trade union family unit (slightly more than 
4 persons each) accounts for about 25 thea- 
tre admissions a month. The average at- 
tendance of each person is 5.78 times a 
month. Adults go more frequently than 
children, in small families, but less frequent- 
ly than the children in large families. The 
members of the low income groups go to 
motion picture shows more frequently than 
those in high income groups, but this gen- 
eral statement is conditioned by the size of 
the family. The larger the family the less 
frequently each member attends the cinema. 

Childless Families Go Most 

Champion film goers of Milwaukee would 
appear to be families of two persons who 
average total admissions of 100 a month. 
This means that each of the two members 
of the family attends 50 times each month. 

At the other end of the scale are those 
who never attend a motion picture show. 
These constitute but nine-tenths of one per 
cent of the average population. Comment- 
ing on this, Frank Kirkpatrick, noted econo- 
mist, who analyzed the survey figures, said : 
"I can think of no other human activity 



HARRISON SEES NEED 
FOR A FILM THEATRE 

Business men of Harrison, N. J., 
have pointed out that residents of the 
town spend money in Newark and 
jersey City which would be spent at 
home if the town had its own theatre 
and are sponsoring a move to reduce 
the prohibitive $10,000 license fee 
for theatres. 

The town has a population of 1,5 00 
and has 80 saloons, but not a theatre. 



except those having to do with primal 
existence, such as eating, sleeping, wearing 
clothes, etc., in which so large a percentage 
of our population engages. Certainly a 
much greater number than one per cent of 
us never smoke, never drink, never ride in 
street cars or motors, never read news- 
papers, or never engage in any one or an- 
other of the many activities we consider 
common or even essential." 

5 Per Cent Watch for Label 

Many of the persons answering the ques- 
tionnaire volunteered information which is 
not unimportant. About 5 per cent said 
that they attend only those motion picture 
houses where the union emblem is displayed. 
Probably this percentage would have been 
many times greater if the question had been 
asked. 

One woman replied she thought the 
salaries of actors were too high. Another 
said he does not attend because he is a 
musician and lost his job because of 
"sound." And dozens indicated on their 
cards that they would attend oftener if they 
received wages which permitted more 
spending for entertainment. 

The survey disclosed many facts which 
are of particular interest to exhibitors. Al- 
though the typical cinema goer attends his 
neighborhood theatre 3.67 times a month 
and a downtown theatre 2.10 times in the 
same period, of all the persons replying to 
the survey, 2.7 per cent said they attended 
only the downtown houses and their aver- 
age attendance per month per person was 
5.33 times. 

Drops in Higher Income Groups 

If those who attend only downtown 
houses are added to those who listed a 
downtown theatre as the one they usually 
attend, the percentage of downtown movie 
goers is raised to 15.7 per cent with aver- 
age attendance of 4.54 times per month, per 
person. This last named classification of 
movie goers attends local theatres only 
about one and one-half times per month per 
person. 

While this survey for the most part was 
conducted among the members of trade 



unions in Milwaukee, a check was also made 
of professional and business groups. The 
latter information was not considered of 
great importance, insofar as the objectives 
of the projectionists were concerned, but 
sufficient information was obtained to in- 
dicate that attendance falls off sharply in 
the higher income groups. 

According to the economist: "'If patron- 
age from any one group can be said to sup- 
port such a widespread business, this sur- 
vey indicates that the motion picture indus- 
try is largely supported by wage earners. 
Undoubtedly this is accounted for by the 
fact that people in business and profes- 
sional groups have more of both free time 
and money to permit greater diversifica- 
tion in recreation than is possible for wage 
earners. Probably the best index of busi- 
ness in the motion picture industry is the 
index of employment and payrolls in 
industry." 

30% From Wage Earners 

The projectionists are well pleased with 
the results of the survey, according to Mr. 
Olson. He pointed out that even after dis- 
counting by 20 per cent official figures on 
trade union membership, the survey in- 
dicates that a typical downtown Class A 
theatre receives about 30 per cent of its 
business from affiliated wage earners. Other 
classifications draw large percentages of 
their box office receipts from trade union- 
ists as follows : 

Class I (a) (Not given because It would 
disclose exhibitor). 

Class I (b) 6 per cent 

Class 2 40 " " 

Class 3 24 " " 

Class 4 331/2 " " 

Class 5 401/3 " " 

"Our thought in making this survey," said 
Mr. Olson, "was to determine what part of 
the patronage in the industry comes from 
our affiliated fellow workers. We wanted 
to know this for bargaining purposes, be- 
lieving that the more we know about our 
business the better equipped we will be to 
deal justly for ourselves and with our 
employers." 

"With this information we are provided 
with arguments that the exhibitor cannot 
ignore. On the other hand, we know that 
he has arguments that we should consider. 
When each of us knows where the other 
stands, and why, wage scale bargaining 
should not be difficult. This, in turn, 
should eliminate costly disputes." 



J. M. Schenck on Producers' Board 

Joseph M. Schenck has been elected to 
the board of directors of the Association 
of Motion Picture Producers and to the vice- 
presidency of the board, replacing Winfield 
Sheehan. 



September 14. 1935 



MOTION PICTURE HERALD 



17 



Newsreel Camera in Shadow of 
Palace of the Lion of Judah 

Dored Sends Firsthand Account of Latest Events at Ethiopian Frontier 

by JOHN DORED 

Paramount Newsreel Cameraman 
Stationed at Addis Ababa, Ethiopia 



We are headquartered in the Imperial 
hotel here, in the shadow of the palace of 
my personal friend, the Emperor, Haile 
Selassie. 

This old town hums. Fierce native tribes- 
men throng through its dirty twisting 
streets. Supplies pour into the city. The 
hotel is already filled to near capacity. For- 
eign newspapermen are keyed to a high 
pitch. It is almost impossible to purchase 
a camel (the animal) — the "news hawks" 
having bought them up to prevent latecom- 
ers from following the news to the front. 
Our war staff, however, is completely quar- 
tered and equipped. 

It rains every day, clearing occasionally 
for a few hours. At night it grows intensely 
cold, and there is no heating system in the 
Imperial, nor any other place. 

Ethiopian officials are very courteous, 
very cooperative, but very firm. Our cam- 
eramen are permitted to make pictures of 
anything they want — with the approval of 
these officials. The fact that we were the 
first on the scene hasn't hurt matters. In 
fact it has helped us to become known, 
which is everything now. Without ready 
identification, a news man, especially a 
newsreel cameraman, might just as well 
have stayed at home. 

An army officer has been assigned to accom- 
pany each cameraman at all times. That makes 
things a lot easier. 

White Men Off Streets 

A white man may not walk on the streets of 
Addis Ababa, nor may he carry any burden, 
not even a newspaper. That meant hiring a 
carriage and driver, at least ten porters, and 
an interpreter. After three days we were ready 
to take pictures. By this time an engineer from 
our Paris bureau had arrived with sound equip- 
ment. 

The following morning we started up into the 
hills overlooking Addis Ababa. With us were 
the Ethiopian officer, all ten porters, the inter- 
preter, and 12 mules carrying the bulky sound 
equipment and necessary accessories. All but 
the porters were mounted on wiry native horses. 

It was slow going. The trail we followed 
could hardly be called a road. The rain poured 
down monotonously, reducing the patch under- 
foot to an ankle and sometimes a knee-deep 
morass of mud. Ten miles of this twisting 
mountain trail must be covered before the ele- 
vation could be reached. Then all we could do 
was hope that the sun would come out momen- 
tarily ; otherwise no picture would be possible, 
because at this distance from the city and with 
such poor light, it would be impossible to ex- 
pose the film sufficiently. 

Eyed With Suspicion 

Four hours of slow plodding and the minia- 
ture caravan was still a mile from its goal. 
Occasionally we met small groups of natives 
driving heavily loaded mules before them. These 
wiry tribesmen, scarcely touched by civiliza- 




John Dored, Paramount Newsreel cameraman, shown ready for action at Addis 
Ababa, Ethiopia, where, with native assistants, he and other newsreel photographers 
are awaiting word to film Miissolina's invasion with Italian forces. 

Mr. Dored enjoys several distinctions. Aside from a long and active career with 
the news camera, he is a personal friend of Emperor Haile Selassie. He is the Em- 
peror's advisor at times on things photographic, and was the first newsreel camera- 
man to report for duty in Abyssinia. 

On the eve of almost certain hostilities in Africa, A. J. Richard, editor of Para- 
mount News in New York, received from Cameraman Dored a first-hand account 
of incidents to date at the front. These are related herewith for the first time. 



tion, eyed our camera expedition with suspicion 
and muttered low remarks as we passed. They 
wore curious tent-like "raincoats" of stiff straw 
extending almost to their ankles to ward off 
the rain. The officer persuaded one group to 
pose. Our camera was set up while the open- 
mouthed natives watched. Mud and rain made 
the task a dreary, tedious effort. 

Thatch mats were laid in the road to give 
cameramen and soundmen dry footing. The 
porters set up a flimsy canvas roof to shelter 
them from the downpour. By this time the fear 
and suspicion of the tribesmen was such that 
they could not be persuaded to pass or stand 
in front of the apparatus that to them appeared 
to be an instrument of the devil. The Ethiopian 
officer prevailed upon them to remain, but they 
went muttering on their way and even the jingle 
of our silver coins could not tempt them. Two 
hours were wasted. It would be necessary to 
knock down our outfit and continue the journey 
to the mountain top now near at hand. 

Another group of travellers approached. After 
a half-hour's negotiations, involving persuasion 
to the extent of five dollars in silver coins, they 
agreed to be photographed. It was first neces- 
sary for both cameraman and soundman to stand 
in front of the running camera in order to show 
them that they would suffer no injury. The 
painful progress of the little group in their stiff 
thatch "raincoats" driving their mules over the 
muddy trail was finally "shot." 

Then Pandemonium 

About to make a retake for closeups, pande- 
monium suddenly broke upon the group. One 



of the natives tripped on the straw matting and 
his sprawling bare feet hit the storage battery 
used to power the sound apparatus. Blue flame 
spattered and crackled round his legs. His 
shriek of terror sent all the natives screaming 
down the trail. It took an hour to get them back 
up the road and more precious minutes to re- 
store discipline. The shocked porter, his teeth 
chattering in fright, refused to return. He went 
back to Addis Ababa with the travellers who 
had posed for the picture. It was the first sight 
of electricity for all the natives, and afterwards, 
no one in the city would approach the assembled 
apparatus. 

Our outfit was finally dismantled and again 
packed on the backs of the mules. In a half 
hour the elevation was reached and Addis Ababa 
could be seen faintly through the gray veil of 
rain. Now it was necessary to wait for the sun. 
The outfit was set up again, after which the 
natives prepared a midday meal. Our camera- 
crew, army officer, and interpreters ate a lunch 
at the hotel. Si.x hours passed and all hope of 
the sun's appearance was gone. Fifty feet of 
film were "shot" in the vain hope that it might 
be even faintly exposed. 

Five days passed before the sun shone again 
over Addis Ababa. Each one of those days the 
same muddy, exhausting journey was repeated. 
But our pictures were made, at the end of the 
fifth day — just one scene that when finally shown 
to the public would run 10 feet at the most, for 
a period of six and two-thirds seconds. 

At the end of each exasperating day we re- 
turned to the drafty unheated Imperial, soaked 

{Continued on following page) 



MOTION PICTURE HERALD 



September 14, 1935 



CAMERA IN ROOF ^CETS' CRACK TROOPS 



(Continued from preceding page) 

through and chilled to the bone. The menace 
of fever constantly threatens and as a pre- 
ventive we take quantities of quinine, almost as 
unpleasant as the fever might be. 

Swedish Officers Drilling 

Meanwhile in the Royal Palace the net of 
diplomatic intrigue kept us and newspapermen 
in constant tension. We watched each other 
suspiciously for fear of being "beaten" on some 
sensational break. During the day our camera 
crew investigated various parts of the city for 
"color" shots. We "shot" several hundred feet 
on Swedish military officers drilling the pitifully 
inept natives, recruits in a motley collection of 
makeshift uniforms, without so much as a rifle 
with which to train. We photographed Emperor 
Haile Selassie in his suite of offices in intervals 
between the parade of known and unknown visi- 
tors to His Highness. Always the military offi- 
cer accompanied them. Many scenes we wanted 
he refused us permission to "shoot." 

Can't Film Crack Troops 

When Haile Selassie reviewed his crack 
troops just before their departure for the Eri- 
trean border, the officer politely informed us 
that it would be impossible to photograph them. 
The pictures were photographed ; a camera con- 
cealed in the roof of a thatched hovel caught 
some significant views of the not-so-inept, well 
disciplined and adequately equipped regiments. 
Other scenes were taboo. Newly-arrived crates 
of supplies, the transfer of inestimable wealth 
from the secret vaults of the Emperor, to 
the more remote and safer resting place, hoards 
of modern military equipment — all these could 
not be photographed and no ingenuity could 
invent the means for "stealing" them. 

No objection was made to taking pictures of 
the thousands upon thousands of wild tribesmen 
who tramped into Addis Ababa, barefooted, and 
carrying only an antiquated but accurate rifle 
and a few rounds of ammunition. Every day 
they thronged into the city, their chieftains paid 
respects to the Emperor, then they departed 
again.. Though officials refused to reveal their 
destination, no one in Addis Ababa doubted that 
they were headed anywhere but to the frontiers. 

Every encouragement was given our crew in 
recording the meeting of Ethiopia's prominent 
women who banded together in an organization 
"For Defense of Ethiopia" and who raised $10,- 
000 for war supplies in less than three minutes. 

Next comes the actual scenes of battle, now 
considered almost inevitable. Preparations for 
the newsreel coverage of actual warfare are 
being rushed. Camels are being held in readi- 
ness, more than SO natives have been hired. 
Some will serve as porters and guides, but 
others in relays will rush exposed film to ship- 
ping points. With other newsreels' representa- 
tives arriving on the field, the fight to get pic- 
tures to America first will rage almost as bit- 
terly as the struggle between Italy and Ethiopia. 

40 Miles a Day Barefooted 

A good-sized caravan will be a necessity. 
Every vital item of equipment must be consid- 
ered ; every unnecessary object must be left be- 
hind. When war starts the cameramen will 
have to move fast, for Emperor Haile Selassie's 
barefooted troops march 40 miles a day over 
agonizing terrain. If the Emperor refuses of- 
ficial permission to cameramen to go to the bat- 
tle front, they'll have to find other means of 
getting there, even if it's necessary to buy air- 
planes to do it. The pictures must be obtained, 
and will be obtained. 

Brains, bravery and bribery will bring the 
war to a world audience on the motion picture 
screen. While tlie cameraman fights native igno- 



NEWSREEL ''BREAKS" 
CRIME AS POLICE FAIL 

The spectacle of six cold-blooded 
yoicng gangsters falling prey to their 
overweening conceit and confessing 
before the sound cameras of Hearst 
Metrotone News to a brutal murder 
and robbery in Brooklyn early Labor 
Day, is being viewed on the screens of 
the country. 

The criminal sextette fell victims 
to their tinderworld vanity after 
hours of questioning by police had 
failed to break down their defiant de- 
nials. But the spotlight of the sound 
cameras unsealed their lips, and as 
they posed and talked for the films, 
each word they uttered brought them 
nearer to the electric chair. Hearst 
Metrotone got it exclusively. 

The slaying to which they con- 
fessed was characterized by New 
York's District Attorney Geoghan as 
one of the most cold-blooded crimes 
on record. Its victim was Edwin Es- 
posito, New York subway collector. 
And the proceeds were a little more 
than $30 in nickels for each of the 
six. 



ranee and suspicion, official restrictions, and all 
the barriers of nature, he must remember that 
pictures don't make themselves. 

Rubber Bathtub 

As the small army of reporters, still photogra- 
phers and moving picture men wait watchfully, 
the tension is relaxed occasionally by a touch of 
humor. One newcomer (not a newsreel man) 
arrived at the Imperial hotel accompanied by 
five porters weighed down with baggage. Later 
a reporter with whom he was forced to bunk 
reported that one of the bags contained a very 
neat little folding bathtub of rubber. 

Newsreel men won't have rubber bathtubs 
with them when the African campaign begins 
in earnest. They'll ride on horses and camels 
until they're ready to collapse from exhaustion. 
They'll sleep when and where they can. They'll 
hope for even one slender meal a day. They'll 
fight fever, heat, and they'll battle obstinate 
equipment, jiggled out of order in long wilder- 
ness marches ; they'll curse the war and pray 
that they won't stop a bullet. Then they'll 
worry about getting the film back to Broadway. 

Most Expensive Assignment 

While coverage of war is more or less a 
routine matter for seasoned newspaper corre- 
spondents, the Abyssinian-Italian trouble, if real 
complications ensue, will be the first major en- 
counter which organized cameramen of Ameri- 
can newsreels will experience, according to A. J. 
Richard, editor of Paramount Neivs, in New 
York. 

Mr. Richard, for over 20 years a newsgatherer 
for motion picture screens and one of the fed- 
eral administrators of motion picture arrange- 
ments during the World War, made these ob- 
servations : 

"In the World War, picture-reporting of the 
news was in its infancy. Rigid government regu- 



lation prevented independent organizations from 
sending their cameramen where the fire of bat- 
tle raged most violently. All pictures were made 
by military photographers, and only those ap- 
proved by government censors were released. 

"Today all that is changed. Emperor Haile 
Selassie has asserted that cameramen will not 
be permitted to accompany his troops because 
it will be too dangerous ; but within 14 days of 
the first battle of bullets in Africa that same 
rattle will echo in thousands of theatres through- 
out the world. 

"The possible Abyssinian-Italian war will be 
the first real war that the newsreels have ever 
had the opportunity of covering. It promises 
also to be the biggest and most expensive assign- 
ment in the history of newsreels. 

80,000 Feet of Film Shipped 

"Prior to the World War the only other pos- 
sibility had been the frequent fighting in Mexico 
and the only real opportunity had been in Pan- 
cho Villa's operations. In this case Villa is 
reported to have sold out the picture rights of 
his campaign for $100,000 to a Chicago motion 
picture concern. It is even reported that many 
of his major battles were fought according to 
light conditions and camera locations. 

"In the present Abyssinian situation reports 
for a time were circulated in New York that 
an attempt was being made to buy picture rights 
and 'bottle-up' the pictures of one side or an- 
other. Finally, both the Abyssinian and Italian 
governments denied that any favoritism would 
be played in the event of hostilities. 

"While cameramen have had a taste of war 
coverage, and even casualties in the last 10 
years since the World War in various disturb- 
ances throughout the world, there has never 
been the opportnuity of making newsreel pic- 
tures of anything approaching a major cam- 
paign. 

"To provide for every eventuality in Africa, 
we alone have shipped into the possible war 
area over 80,000 feet of film. Each cameraman, 
and there are now five in Africa, has been pro- 
vided with a spare camera in case the first ma- 
chine is broken, destroyed or confiscated. And 
each cameraman, in addition to the usual field 
equipment, has been supplied with two gas 
masks, concentrated food and maps. A portable 
dark room has been set up in Addis Ababa for 
making frequent tests of exposed films." 

All of the newsreel units in Abyssinia are 
using every known method of transportation 
from the camel caravan to motorcycles with side 
cars and airplanes. 

Jack Lewis, Eddy Eckels Head 
New Coast Publicity Service 

Publicity service on a large scale for 
Hollywood clients both in and out of motion 
pictures will be the business of the new com- 
bination of Eddy Eckels, recently resigned 
RKO studio advertising and exploitation 
chief; Jack Lewis, formerly with the Mo- 
tion Picture Producers and Distributors of 
America, and Hubbard Robinson, former 
western chief for Warner Brothers Theatres 
in exploitation. 

All ex-reporters, the three have gathered 
togethered nine Hollywood publicity and 
advertising writers, to supply, on behalf of 
clients, each of Hollywood's 250 correspon- 
dents with publicity material. So far they 
have signed to handle Fanchon and Marco 
and some 26 free-lance motion picture 
players and directors, and have formed two 
community associations involving groups of 
local stores and cafes for e.Kploitation. 



I 




HEW AS A^TBADE MARK 



PRO VE 




THE KEYSTONE OF YOUR FUTURE 



September 14, 1935 



MOTION PICTURE HERALD 



23 



ST. LOUIS TRUST SUIT 
POSTPONED TO OCT. 1 



Mass. Allied Wants 
"Top Hat" on 1934 Pacts 

The Independent Exhibitors of Massachu- 
setts, an Allied unit, has advised members 
by bulletin that they should insist on "Top 
Hat" as a 1934-35 release, despite the fact 
it is being sold in Boston as a part of the 
RKO 1935-36 product. 

"RKO is legally as well as morally obli- 
gated to deliver "Top Hat' as a 1934-35 pic- 
ture," the bulletin said, "in view of the fact 
that the company promised to deliver three 
Fred Astaire-Ginger Rogers pictures when 
selling the 1934-35 product, but has come 
through with only two." 



First Division Adds 
to Sales Staff 

Harry H. Thomas, president of First 
Division, has returned from a tour of 
branches and announced the appointment at 
Detroit of Sam Decker as midwest division 
manager, and William Flemion, branch man- 
ager, with Clive Waxman, circuit represent- 
ative, George Custer, city salesman, and 
Bert Foster and Frank Stuart, salesmen for 
the state. 

Al Friedlander, vice-president, reported 
the appointment in Buffalo of Basil Brady, 
former Pathe manager, as branch head, 
while Charles Johnson, formerly with Co- 
lumbia, will cover central New York state, 
and Amos Leonard will cover the Syracuse 
section. 



To Preserve Illusion 

Measures to counteract the tendency of 
some columnists and publications to disclose 
production secrets to the public were dis- 
cussed at a meeting of advertising and pub- 
licity department heads of film companies at 
the MPPDA office on Tuesday. A report 
was made on the proposed publication of a 
children's magazine designed for free distri- 
bution at theatres. No action was taken. 



Whitehead to Aid TERA 

Ralph Whitehead, executive secretary of 
the American Federation of Actors, has been 
named by Miss Hallie Flanagan, in charge 
of Federal theatre projects, to the Reclassi- 
fication Board of the Temporary Emergency 
Relief Administration. Mr. Whitehead will 
recommend performers for acting posts and 
act as general advisor. 



Warn pas-Masquers May Merge 

A proposal that members of the Wampas, 
organization of West Coast film publicity 
men, be absorbed in The Masquers, is to l)e 
voted on by members of both organizations 
in Hollywood. The Wampas, once a power- 
ful organization famous for its nominations 
of "Baby Stars," has lost much ground in 
recent years. 



Lawton Heads Division 

Stanley W. Lawton, managing director of 
the George M. Cohan and Wallack theatres. 
New York, has been appointed head of the 
motion picture division of the National Con- 
stitution Day Celebration Committee. Lie 
has prepared a trailer for the celebration, 
which takes place September 17. 



Trop Japanese Representative 

J. D. Trop has been appointed American 
representative of Towa Shoji G. K. Com- 
pany, Japanese distributing organization. 



U. S. Studies Cleveland Single 
Feature Agreements; Dallas 
Trade Practices Scrutinized 

Postponement to October 1 of the federal 
action against large distributors in St. Louis, 
investigation of single feature agreements in 
Cleveland, presumably at the instigation of 
independent producers and distributors, and 
a searching examination of exhibition and 
distribution practices in the Dallas territory 
were the highlights of developments in the 
Government's moves against the industry 
this week. 

Former U. S. Senator James A. Reed of 
Missouri, of counsel for Warner Bros., Inc., 
and affiliated companies, was called to Port- 
land, Ore., by the death of a sister. Judge 
George H. Moore, over the objection of 
Russell Hardy, assistant U. S. attorney gen- 
eral, on Tuesday continued the hearing on 
the Government's petition asking the U. S. 
district court in St. Louis to order Warner, 
RKO Distributing, Paramount Pictures Dis- 
tributing Company, Inc., and their subsidia- 
ries and officials to show cause why a pre- 
liminary injunction should not be issued re- 
straining them from continuing their al- 
leged conspiracy to deprive the Ambassador, 
Missouri and Grand Central theatres, F. & 
M. operations, of first-run films, as charged 
by the Department of Justice. 

Expense Assessed to Warners 

The expense of bringing the 47 Government 
witnesses to the court and other costs incident 
to the hearing, totalling about $5,000, were as- 
sessed by Judge Moore against the Warner 
companies. 

Samuel B. Jeffries, of St. Louis, counsel 
for Warner, told the court it would be 
several days before Senator Reed could 
return, and held that it was customary 
under such circumstances for fhe courts 
to grant a postponement. Counsel for the 
Paramount and RKO were ready and will- 
ing to proceed, and the continuance was 
vigorously opposed by Mr. Hardy, who 
said the victims of the alleged conspiracy 
were being "destroyed" by the delay. He 
said other attorneys were available to de- 
fend the Warner companies. 

The injunction proceedings come up the day 
after the criminal case against Warner and 
other companies is set for trial. Mr. Hardy 
informed the court he would provide counsel for 
RKO and Ned E. Depinet, its president, and 
would file the bill of particulars ordered by the 
court several weeks ago. 

Additional Delay Seen 

The serious illness of Abel Gary Thomas, 
general counsel and secretary of Warner, and 
one of the defendants in the criminal case, may 
be the occasion for additional delay in the crimi- 
nal suit. 

Warner and its affiliates are contending no 
injunction is necessary as the same issues are 
covered in the trial of the antitrust charges set 
for September 30. RKO and Paramount con- 
tend there is no argument not to sell the F. & 
M. theatres, while Warner charges that an in- 
junction that would compel film sales to those 



houses would place them in absolute control of 
the first-run situation, as F. & M. has an agree- 
ment covering the Fox and St. Louis theatres. 

Those subpoenaed from New York were Neil 
Agnew, Austin C. Keough and Norman Collyer 
for Paramount ; Jules Levy and Cresson Smith, 
RKO; E. K. Hessberg and Robert W. Per- 
kins, Warner ; and Harry C. Arthur, Irving 
Lesser, Jack Partington and Spyros Skouras. 
Subpoenaed locally were Louis EUman, RKO ; 
Maurice Schweitzer, Paramount ; James Winn, 
Warner ; Clayton Lynch, MGM ; Harry Scott, 
U. A. ; Joseph Garrison, Universal ; Byron S. 
Moore, Shubert theatre; Robert Hicks, Or- 
Dheum • Harry Greenman and Charles Kurtz- 
man, Fox theatre ; Clarence M. Turley and 
Allen L. Snyder, Ambassador ; Tom K. Smith 
and Jacob Chasnofif of Boatmen's Bank ; John 
S. Leahy, Bank of Commerce ; Thomas M. Dy- 
sart, Frederick H. Keisman, Joseph H. Grand, 
Fred Wehrenberg and Bruce Barnes. 

Others called were J. M. Ulmer and B. D. 
Gordon, Cleveland ; David Levinson, M. A. 
Rosenthal and Frederick W. Straus, the last 
named of Straus Securities Corporation, Chi- 
cago ; Milton B. Arthur of Cabart Theatres 
Corporation, Los Angeles. 

Investigation of antitrust charges in connec- 
tion with the single feature agreement unani- 
mously adopted in the Greater Cleveland area 
last year and the one now in preparation is 
being made there by Department of Justice 
agents, who have been interviewing signatories 
to the contract. 

Dallas Inquiry Under Way 

In Dallas a Department of Justice study of 
minimum admission clauses in contracts between 
the Interstate circuit and distributors is under 
way and may have a bearing on determining the 
legality of contract riders such as have been 
urged by the MPTOA nationally to regulate 
industry practices and eliminate alleged exhi- 
bition clauses abuses. 

Dwight L. Savage, special assistant to the 
attorney general on antitrust matters, has been 
holding daily conferences for the last several 
weeks with individual exhibitors and attorneys 
for the various interests involved. 

The declared object of the scrutiny is the 
clause in Interstate's contracts through which 
distributors agree not to sell film which has 
played opening run admissions of 40 cents or 
more to subsequents charging less than 25 cents. 
The clause has been contested by Dallas subse- 
quent run exhibitors and upheld in the state 
courts. 

Other circuits believed to maintain similar 
clauses in their contracts with one or more dis- 
tributors, including Robb & Rowley, Jefferson 
Amusement Company and Griffith Amusement 
Company of Oklahoma City, which has Texas 
interests, are also being questioned. Mr. Sav- 
age has also asked branch managers at Dallas 
to answer 18 questions in a prepared question- 
aire pertinent to the situation. 

The investigation grew out of cases filed by 
Rubin Frels before the grievance board, com- 
plaining of his inability to obtain product. Mr. 
Frels has filed suit at Victoria, Texas, and is 
understood to have action in preparation for the 
federal court. Records of the former Code 
Authority in connection with the cases have been 
obtained by the Government. 

In the U. S. district court in St. Louis, Judge 
Charles B. Davis has overruled a demurrer of 
Paramount Pictures Distributing Company, Inc., 
to a damage suit for $6,750 filed against the 
company by the Abraham Lincoln Amusement 
Company, which operated the Odeon theatre. 
The action contends the theatre was forced to 
close because of the plaintiff's inability to obtain 
first-run films from Paramount under a contract. 



24 



MOTION PICTURE HERALD 



September 14, 1935 



URGE THEATRES TO 
ADVERTISE ON RADIO 



Freeman Lang Studios Go to Pro- 
ducers for Library of Musical 
Numbers for Electrical Tran- 
scriptions for Theatre Tieups 

Motion picture exhibition is about to be 
approached by electrical transcription in- 
terests with sales arguments for using the 
radio as an advertising medium through 
local broadcasting stations. Admittedly an 
enemy of the radio in the fight to hold the 
entertainment interest of the public, the mo- 
tion picture theatre is virtually the last na- 
tional business institution to make use of 
whatever sales advantage the radio offers. 

Sound-on-film for radio stations has be- 
come an actuality, with the Freeman Lang 
Studios in Hollywood ready to place such 
service on a commercial basis. One of the 
possibilities in this connection is selling 
time to local theatres and using sound 
trailers from productions booked to run at 
the local showhouse. 

New Reproducer Developed 

A new reproducer, of the carying case 
type, has been developed independently for 
the purpose of the Freeman Lang transcrip- 
tions. Capable of using eight sound tracks, 
the reproducer was demonstrated at the re- 
cent annual convention of the National As- 
sociation of Broadcasters, at Colorado 
Springs. 

While the studio will produce some film 
for radio distribution on behalf of thea- 
tres, it also is negotiating with some of the 
large producers for a library of musical 
numbers and announcements on forthcom- 
ing attractions scheduled for theatres 
locally in the large centers. 

The impending move, as sponsored by 
the electrical transcription interests, follows 
by a week the decision of Hollywood pro- 
ducers to return to the air with national 
broadcasting exploitation of pictures and 
studio personalities, this regardless of any 
resentment of exhibitors toward the socalled 
"unfair" competitive aspects of the radio 
(Motion Picture Herald, September 
7th). The producers' decision is an about- 
face from the previous policy of several 
studios of prohibiting their players from 
appearing on broadcasting hookups. 

Exhibitors had expressed themselves 
months ago in no uncertain terms on the 
subject, charging stars and producers who 
were encouraging radio-film broadcasting 
hookups with inducing the public to sit at 
home to listen in, to the detriment of mo- 
tion picture box offices. Exhibitors turned 
a deaf ear to the defense offered by pro- 
ducers and radio interests that these air 
performances of film stars built up per- 
sonalities for the box office. 

Large Daytime Audience 

The extent of the daytime feminine audi- 
ence listening in to combination commercial 
announcements, principally of local mer- 
chants, and of entertainment, was learned 



this week from a market research for Na- 
tional Broadcasting Corporation, which 
shows that on the average weekday from 
Monday to Friday at 11 a.m. there are more 
than 16,000,000 radio homes with some 
40,300,000 persons present and awake, as 
follows: adults, 29,856,000; children, 10,- 
443,000 (girls, 5,503,000; boys, 4,940,000). 

In order to analyze the tremendous quan- 
tity of material, six months of intensive work 
were required and the findings are said by 
NBC to be startling, showing, it is claimed, 
unsuspected strength of radio during the 
day, and providing an explanation of the 
size of the market for daytime advertisers. 

That radio broadcasters were making 
elaborate preparations to enter the sound-on- 
film broadcasting field on a nationwide scale 
became known last March, when, after 
years of experimentation by radio and 
sound engineers with various types of equip- 
ment to develop practicable "'sound-on-film- 
on-air" apparatus, executives of United Re- 
search Laboratories announced that the 
first tests had been completed and that it 
was ready to place the first equipment on 
the market. 

Warner Brothers installed equipment at 
its Hollywood station, KFWB, and listeners 
had the opportunity to hear for the first time 
a film-on-air program broadcast direct from 
a radio studio. At that time, however, there 
was no indication that attempts would be 
made to try to interest exhibitors in the 
method and medium. 

The first program of this nature — there 
had been two previous broadcasts of sound- 
on-film from a motion picture, not radio 
studio — included a portion nf the motion pic- 
ture, "Sweet Adeline," with two songs by 
the star, Irene Dunne, one by Phil Regan, 
and a chorus of 40 voices featuring Dorothy 
Dare. The film broadcast also included 
selections by the Leo Forbstein orchestra. 

100 Stations Reported Signed 

Gerald King, manager of Warner's 
KFWB, said at that time that by using the 
film method of broadcasting the listener is 
treated to a program perfected in every re- 
spect for each broadcast as the result of 
many rehearsals, and that among other ad- 
vantages was the elimination of nervous- 
ness of artists in front of the microphone. 

It was further explained that the equip- 
ment rendering sound-on-film broadcasts 
surpasses the electrical transcription method 
of disc broadcast for the reason that no 
surface noise is heard and discs and needles 
are unnecessary. Likewise, said Mr. King, 
the high and low frequencies are more 
clearly reproduced. 

Since then World Broadcasting System is 
said to have signed up more than 100 radio 
stations in the field for sound-on-film 
service. 

Meanwhile, both broadcasters and the 
electrical transcription interests see in thea- 
tre advertising on the air a considerable 
swelling of the $73,000,000 spent annually 
by all other radio advertisers. They realize 
that millions of dollars are spent every year 
by exhibitors locally on newspaper, billboard 
and other advertising- mediums. 



Film Alliance L ists 
Policies and Board 
of 21 Advisors 

Following the announcement last week 
of the organizing of the New Film Alliance, 
Inc., by a group of New Yorkers, headed 
by Merritt Crawford, former trade paper 
journalist, as president, the Alliance on 
Tuesday set forth its policies and the names 
of an advisory board in the following state- 
ment : 

'A group of 21 persons, all well-known in the 
film, stage, newspaper and magazine fi.elds, have 
accepted appointment to the advisory board of 

"In addition to G. W. Pabst, internationally- 
famous motion picture director, and Herman 
Shumlin, well-known Broadway producer, the 
board includes : Playwrights George Sklar, Al- 
bert Bein, John Howard Lawson, Albert Maltz 
and Robert Gessner, author and scenarist. 
Journalists : Andre Sennwald, New York 
Times ; Richard Watts, New York Herald- 
Tribune ; Thornton Delehanty, New York Post ; 
William Boehnel, New York W orld-Telegram ; 
Paul Harrison, of NEA ; Otis Ferguson, New 
Republic ; William Troy, formerly of the Na- 
tion ; Kyle Crichton, Colliers ; and John Gass- 
ner, of the Theatre Guild ; Margaret Larkin, 
of the Theatre Union; Evelyn Gerstein, critic 
and lecturer ; Margaret Bourke White, well- 
known photographer ; William Gropper and 
Reginald March. 

"The purpose of the New Film Alliance, Inc. 
is : 

"1. To bring a new orientation into the mo- 
tion picture and to employ its artistic potentiali- 
ties to the end that contemporary problems may 
be dealt with honestly and an intelligent guid- 
ance offered to a film-going public which more 
and more is demanding adult entertainment 

"2. To encourage new talent and to offer 
enlarged opportunities for independent produc- 
tion and creative effort, both inside and outside 
the film industry. 

"3. To encourage the use of motion pictures 
as a medium in the effort being made today to 
expose and combat the evils of war. fascism 
and censorship. 

"To accomplish these ends the following steps 
are planned : 

"Production : The New Film Alliance, Inc., 
proposes to set up a nationwide organization of 
independent, experimental and amateur film 
producers ; bring them into productive contact 
with one another, provide technical and artistic 
criticism of scenarios and completed films by 
experts ; sponsor, distribute and give guidance 
to those productions ; aid in the formation of 
new groups and provide them with facilities for 
securing scenarios, talent and training. 

"Distyibution : The New Film Alliance, Inc., 
aims to establish a nationwide non-profit-mak- 
ing organization of audience groups reaching 
even to small towns ^d farms and provide such 
organizations with 16 mm. and 35 mm. prints 
of new films made by affiliated producers and 
old films of merit which have been shelved by 
commercial distributors. The revenue obtained 
from distribution of films produced by affiliated 
groups will be returned to them for utilization 
in further production. 

"Exhibition : The New Film Alliance, Inc., 
periodically will present closed membership 
showings of film classics, censored films and 
new films of artistic merit not commercially re- 
leased. 

"Projects: The new Film Alliance, Inc., in- 
tends to institute lecture series in the history 
and social aspects of the motion picture as well 
as film theory and technique and work toward 
establishment of a competent film school for 
the training of film-makers in the various as- 
pects of production." 



AND ALL FROM THE SAME COMPANY... 





Starring 



lo 



/ • 

/' // 



JACK HOLT 

With Mona Barrie, Antonio Moreno, Gene Lockhart, 
Grant Withers, Barry Norton, George Lewis 
Directed by W. Christy Cabanne ' Produced by Maurice Pivar * Presented by Carl Laemmie 



UNIVERSAL 




ff/7 



Starring 



EDMUND LOWE 

With DOROTHY PAGE, PINKY TOMLIN 
ED PAWLEY, LOUISE HENRY 
Charles Grapewin,ArthurVinton, Bradley Page,Clyde Dilson 
Directed by Alan Crosland • Produced by Julius Bernheim • Presented by Carl laemmie 



UNIVERSAL 




Starring 

CHARLES FARRELL 

With JUNE MARTEL, Andy Devine, J. Farreii MacDonaid, 
Eddie Nugent, Ann Sheridan and All-American Football Stars 

Original story by Stanley Meyer • Directed by Hamilton Macfadden 
A Fred S.Meyer Production * Ansel Friedberger, Associate Producer • Presented by Carl Laemmie 



UNIVERSAL 



September 14, 1935 



MOTION PICTU RE HERALu 



29 



AUCUSrS 32 STORY PURCHASES SHOW 
WELL-STOCKED SH ELVES IN STUDIOS 



Buying of Story Properties Be- 
low 56-a-Month Average, but 
Quality of Books and Plays 
Continues at High Standard 

The completeness of 1935-36 product 
schedules from the standpoint of story ma- 
terial on hand is reflected by the all-time 
low record purchase by producers in Holly- 
wood of only 32 books and plays during 
August, a considerable drop from the 56 
monthly average for the last 12 months. 

Classics Purchased 

August purchases, a barometer further en- 
lightening exhibitors as to what they may 
expect on distributors' pre-season numerical 
commitments, do not, however, suffer from 
a potential quality standpoint when com- 
pared with the larger group acquisitions of 
previous months. They include some notable 
properties, Warner has decided on stories 
of Robin Hood and Beethoven to add to 
their growing collection of outstanding 
classics. Paramount, too, made a purchase 
that promises much in acquiring "Bur- 
lesque," George Manker Watters' record- 
breaking Broadway play of several seasons 
ago. The producer has spotted Sylvia Sid- 
ney in the star part. 

Goldwyn Buys Play 

Samuel Goldwyn was the successful bid- 
der for "Children's Hour," Broadway play 
of the past season, and to Universal went 
Phil Stong's Saturday Evening Post serial 
about "The Farmer in the Dell." "If Win- 
ter Comes," a box office performer of the 
silent days, will be brought back in sound 
by Fox, while the Broadway play, "Mother 
Lode," was acquired by Radio. Paramount 
bought rights to "Turn Off the Moon," 
forthcoming Pictorial Review serial. 

Numerically, the August purchases com- 
pare with previous months as follows : 



Month 


Originals 


Books 


Plays 


Totals 


September . . 


28 


40 


7 


75 


October 


25 


20 


6 


51 


November . . . 


39 


17 


8 


64 


December . . . 


19 


19 


6 


44 


January 


26 


14 


7 


47 


February . . . . 


21 


17 


3 


4! 


March 


28 


15 


5 


48 


April 


43 


44 


13 


100 


May 


23 


19 


9 


51 


June 


24 


19 


7 


50 


July 


41 


12 


10 


63 


August 


21 


7 


4 


32 


TOTALS FOR 
12 MONTHS . 


. 338 


243 


85 


666 



Nearly two-thirds of all the manuscripts 
were acquired by three companies, Para- 
mount and Radio each buying six, although 
both were topped by Universal's eight. 
Originals lead books and plays by 21 to 7 
and 4, respectively, representing 66 per cent 
of the total purchases, as compared with the 
50 per cent represented by originals during 
all of the previous 11 months. Story deals 



in August tabulated by companies were as 
follows : 



August 

Purchasers Originals Books Plays Totals 



Goldwyn (U.A.) I I 

MGM I I 2 

Paramount 4 I I 6 

Radio 4 I I 6 

Republic I I 

20th Century-Fox 1113 

Universal 6 2 8 

Walter Wanger. I I 

Warner 4 4 



AUGUST 

TOTALS 21 7 4 32 



August purchases, together with authors' 
names and the production credits available, 
follow : 

Adventures of Robin Hood, original, pur- 
chased by Warner Brothers, for James Cag- 
ney and Guy Kibbee. 

Amateur Racquet, original, by Albert J. 
Cohen and Robert Shannon, purchased by 
Universal. 

Battle of the Alamo, original, by Lindsley 
Parsons and Robert Emmett, purchased by 
Republic. 

Burlesque, play, by George Manker Watters, 
purchased by Paramount, for Sylvia Sidney. 

Cat Across My Path, book, by Ruth Feiner, 
translated from the German by Norman 
Alexander, purchased by Metro-Goldwyn- 
Mayer. 

Children's Hour, play, by Lillian Hellman, 
purchased by Samuel Goldwyn (United Art- 
ists). 

Country Beyond, purchased by 20th Century- 
Fox, for production by Sol Wurtzel, with 
Rochelle Hudson and John McGuire. 

Dead Man Inside, original, by Vincent Star- 
rett, purchased by Paramount. 

German Play Bought 

Der Schoepfer, German play, by Hans Muel- 
ler, purchased by Paramount. 

Die Heilige Luege (The Holy Lie), book by 
Karin Michaelis, purchased by 20th Century- 
Fox. 

Farmer in the Dell, book, by Phil Stong, 
purchased by Radio. 

Glory Hole, book, by Theodore Reeves, pur- 
chased by Universal, for Jack Holt. 

If Winter Comes, play and book, purchased 
by 20th Century-Fox. 

Her Master's Voice, book, by Clare Kummer, 
purchased by Walter Wanger. 

Home, original, by Julian Josephson, purchased 
by Universal, for Edgar A. Guest. 

Indestructible Mrs. Talbot, original, by P. 
J. Wolfson, purchased by Paramount. 

Legion, original, by Jerry Wald and Julius Ep- 
stein, purchased by Warner, for Joe E. 
Brown. 

Life of Beethoven, based on the career of the 
German composer, purchased by Warner, 
with arrangements by Erich Wolfgang Korn- 
gold, and direction by William Dieterle. 

Play Goes to Radio 

Magnolia Grove, magazine story, by Tristram 
Tupper, purchased by Universal, for Mar- 
garet Sullavan, and production by Carl 
Laemmle, Jr. 

Miss Pacific Fleet, original, by Frederick 
Hazlitt Brennan, purchased by Warner, for 
Joan Blondell, Glenda Farrell and Hugh Her- 
bert, Warren Hull and Allen Jenkins. 

Mother Lode, play, by Dan Totheroh and 



Warner Acquires Robin Hood 
and Beethoven Stories; Gold- 
wyn Gets 'Children's Hour' 
Play; Paramount, 'Burlesque' 

George O'Neill, purchased by Radio, for 
Richard Dix, production by Cliff Reid. 
One to Two, original, by James Edward Grant, 
purchased by Radio, for William Powell, di- 
rection by Stephen Roberts, screen play by 
Rian James. 

Portrait of John Garner, original, by Fred 

W. Gelsey, purchased by Radio. 
Sun Never Sets, original, by Arthur Fitz- 

Richards and Jerry Horwin, purchased by 

Universal. 

Test Pilot, original, by Charles Beahan, pur- 
chased by Radio. 

Thorobreds All, original, by Tom Storey and 
Earl Johnson, purchased by Radio. 

Tomorrow Will Be a Better Day, original, 
by William Thiele and Edmund L. Hart- 
mann, purchased by Universal, direction by 
Mr. Thiele. 

Tosspot, original, by Daniel Moore, purchased 
by Metro-Goldwyn-Mayer, for Clark Gable. 

Turn Off the Moon, book, by Mildred Har- 
rington, purchased by Paramount, as a possi- 
ble vehicle for Bing Crosby. 

Untitled original, by Stephen Vincent Benet, 
purchased by Paramount. 

Walking Dead, original, by Ewart Adamson, 
purchased by Warner, for Boris Karlofif, with 
Mr. Adamson adapting. 

Yellowstone, original, by Houston Branch, 
screen story by Arthur Phillips and Cy Bart- 
lett, purchased by Universal, for John King, 
production by Jerry Sackheim. 



Self' Sustaining 
Drama for Relief 

Abandonment of free shows for a nation- 
wide system of self-sustaining dramatic ven- 
tures has been decided upon by federal of- 
ficials in Washington in mapping out an 
actor relief program. 

With many details still unsettled, head- 
quarters of the works program revealed 
that President Roosevelt has approved ex- 
penditure of $27,315,217 for cultural proj- 
ects intended to give emergency jobs to 
artists, writers, musicians and actors. Nearly 
half the total will be spent for drama 
projects. 

Including vaudeville performers as well 
as legitimate talent, relief authorities will 
concentrate on encouraging local activities 
which in time will become self supporting 
and will attempt to provide "entertainment 
to large audiences at low cost." 

Equity and stage hands lost their fight 
for observance of union scales when relief 
directors announced the subsistence wage 
schedule, with a maximum of $94 monthly, 
will be adhered to in the cultural program. 

Kessler Howe Joins British Lion 

Kessler Howe has joined the New York 
office of British Lion Pictures, Ltd., as direc- 
tor of publicity. 



30 

New Ruling on 
Theatre Licenses 

Giveaways, currently the subject of con- 
siderable controversy between New York 
authorities and theatre owners, were in no 
way involved, as previously reported, in the 
case of the Third Avenue Peerless theatre 
in Brooklyn against New York License 
Commissioner Moss to compel Mr. Moss' 
department to issue a license. 

Bernard S. Barr, of the New York law 
firm of Barr and Barr, counsel for the 
Peerless theatre, explained that the decision 
handed down in favor of the exhibitor, by 
Judge McLaughlin, defined the rights of the 
license commissioner, who tried to overrule 
the building and fire departments. 

"The decision is the first of its kind to be 
handed down, and is of major importance to 
New York exhibitors," observed Mr. Barr. 

The Third Avenue Peerless, erected some 
20 years ago, made application for renewal 
of its license, but was refused on the ground 
that the license commissioner had person- 
ally found what he claimed to be an inside 
building violation in the theatre. 

The various city departments, including 
building, fire, water, gas and electricity, had 
inspected the premises and found no viola- 
tions whatsoever, and so reported to the 
license commissioner. 

A mandamus proceeding was brought by 
the Peerless to compel issuance of the 
license. The decision of Judge McLaughlin 
ruled, in efi'ect, that where an application is 
made for renewal of a license, and the city 
departments of fire, water supply, gas and 
electricity and the department of health have 
inspected the premises and found no viola- 
tions, the commissioner of licenses must re- 
new the license, even though in his own 
opinion a condition exists which he claims 
to be a violation. 



Exhibitor Units 
Set Conventions 

The arranging of conventions, board and 
committee meetings was the principal order 
of business before exhibitor organizations 
this week. 

The directors and officers of Allied of New 
Jersey have decided to hold a regular meet- 
ing of the board on the second Tuesday of 
the month, the sessions to be at headquarters 
in the Hotel Lincoln, New York. The next 
gathering of the membership, however, will 
be at the Walt Whitman hotel, Camden, 
September 17th. 

A meeting is also scheduled by the Inde- 
pendent Exhibitors of Massachusetts, Inc., 
for September 15 to discuss product. 

In Pennsylvania the Allied Motion Picture 
Theatre Owners have set October 21-22 for 
the annual convention, which will be held at 
the Hotel Schenley in Pittsburgh, while the 
Independent Theatre Owners of Ohio have 
November 19-20 as the date of their gather- 
ing at the Deshler-Wallick Hotel in Colum- 
bus, Ohio. 

Charles E. Williams, president of the Ne- 
braska-Western Iowa MPTO, issued a call 
to members to attend the fall meeting on 
October 8 and 9, at the Loyal Hotel, Omaha. 



MOTION PICTURE HERALD 

BuHerfield Becomes 
Pathe Managing Editor 

Allyn Butterfield was appointed this week 
as managing editor of Pathe News, succeed- 
ing W. French Githens, who resigned to be- 
come an executive of Newsreel Theatres. 
Mr. Butterfield this week is celebrating his 
20th anniversary in motion pictures, having 
started with the original Vitagraph Com- 
pany in 1915. He has been in the newsreel 
division since he joined Hearst-Vitagraph 
Newsreel, in 1917, later serving as associate 
editor of Kinograms and as editor-in-chief 
of Universal Newsreel. 



20th Century-Fox 
Answer Is A waited 

Twentieth Century-Fox Film Corporation 
is expected by attorneys to make answer 
in a week or ten days to the allegations of 
wastage of assets and other charges cited 
in the suit of Mrs. William Fox and her 
All-Continent Corporation pending in the 
New York supreme court and aimed to 
prevent operation of the merger and, eventu- 
ally, its dissolution. 

Following submission of the answer, at- 
torneys for the plaintiffs will ask the court to 
permit examination before trial of officers and 
directors of the film company and the Chase 
National Bank, a majority stockholder. If al- 
lowed, the examination is expected to begin 
in October. Counsel for the William Fox 
interests are preparing an amended complaint 
in the Mrs. Fox action to cover new develop- 
ments that have arisen since the merger. 

Meanwhile hearings were resumed this week 
after summer adjournment on the Chicago 
Title and Trust Company's action to recover 
$1,000,000 from Mr. Fox as a result of a 
default of a redemption of Roxy Theatre 
Corporation stock, which the former film 
magnate allegedly guaranteed at the time of 
the purchase several years ago. Reporters 
and the public are barred by agreement of 
counsel. At the conclusion of the hearings, 
which are expected to require several more 
weeks, Referee Sol M. Stroock, who is taking 
testimony, will make his report to the court. 

Among other developments of the week was 
the official registration of the name of Twen- 
tieth Century-Fox Distributing Corporation, 
at Dover, Del., replacing Fox Film Distribut- 
ing Corporation, the company's distributing 
subsidiary. 

After negotiations extending over a period 
of weeks, National Theatres, Fox Film's thea- 
tre affiliate, has given five-year personal serv- 
ice contracts to Charles Buckley, vice-presi- 
dent on the West Coast ; Jack Sullivan and 
Edward L. Alperson, film buyers in Los An- 
geles and New York respectively. Charles 
Skouras, in charge of coast theatre operations, 
has received a personal service agreement, and 
one is to be signed by E. C. Rhoden, Fox 
Midwest division manager at Kansas City. 



Hays Returns Monday 

Will H. Hays, president of the Motion 
Picture Producers and Distributors of 
America, who has been in Hollywood since 
July 1, is expected back at his office in New 
York on Monday. 



Dlllard Joins MGM 

Tyree Dillard, Jr., who was general coun- 
sel for the NRA Code Authority, has joined 
the MGM legal department under J. Robert 
Rubin. 



September 14, 1935 

New York Union 
Merger Pending 

George Browne, president of the Interna- 
tional Association of Theatrical Stage Em- 
ployes and Moving Picture Oporators, has 
refused to rescind an order handed down 
denying Local 306, New York operators 
union, the right to strike in the event nego- 
tiations between the circuits and the union 
in New York reach an impasse. Mr. 
Browne made known his decision in Wash- 
ington following a visit of a committee from 
the New York area. 

In the troubled area members of Local 306 
are accepting $1.60 an hour until negotia- 
tions on a basic wage scale are accepted. 
Acceptance of this scale, however, is not in 
the form of a salary. It is being paid in 
I. O. U.'s, the understanding being that if a 
higher wage scale is agreed upon finally the 
operators will receive the difTerence on sign- 
ing of a contract. 

Merger to be Sought 

A new turn was given to the New York 
union situation on Tuesday when it became 
known that efforts will be made to merge 
Allied Motion Picture Operators' Union 
with Local 306 in order to bring about an 
amicable settlement of the strife which has 
been raging for three years. 

Pending the outcome of the negotiations 
a truce was agreed upon late Monday night 
by the two unions which brought picketing 
of both 306 and Allied-manned houses to an 
immediate end. The meeting and truce were 
arranged at the instance of Frank Tichenor, 
who is reported to be acting upon insistence 
from Mayor LaGuardia that the theatre 
picketing "nuisance" be terminated. 

Under the truce Local 306 agrees to re- 
frain from efforts to make employment con- 
tracts with theatres manned by Allied mem- 
bers and the latter organization makes the 
same agreement with respect to theatres 
manned by Local 306 men. 

Meanwhile, Local 306 is continuing its 
negotiations on a new basic wage scale with 
circuit representatives. 

Detroit Agreement Made 

This week, in Detroit, an agreement on a 
new contract between operators' local and 
film houses has been tentatively set, with 
the present scale, ranging from $60.28 for 
the smallest houses to $85 for larger thea- 
tres, being continued. Closings at 11:30 
o'clock are provided under the new deal. 

In Kansas City, however, the operators' 
union. No. 170, is asking a 20 per cent in- 
crease at downtown first-run houses. The 
requests are being opposed and negotiations 
are underway for an amicable settlement. 

The Mullin and Pinansky circuit has set- 
tled its operators' union difficulties by in- 
creasing the scale from $50 to $60 for its 
five operators. 



Dexter in from Australia 

Gayne Dexter, one-time advertising man- 
ager for the original First National com- 
pany, is in New York from a lengthy stay 
in Sydney, Australia, and is reported about 
to join a major film company. In Australia, 
Mr. Dexter edited Everyones, a trade 
weekly. 



September 14, 1935 



MOTION PICTURE HERALD 



3! 



ASIDES Sk INTEDLDDES 



By JAMES CUNNINGHAM 



IT WAS WITH great pride, and no little 
I envy, that the publishers of the Kansas City 
Jewish Chronicle headlined the local-boy-makes- 
good announcement that one Meyer Goldberg, 
of their native Kansas City, "is a Hollywoodian 
now, with screenland pouring some of its bounty 
into his willing lap." And is Meyer willing ! 

"Tired of things humdrum in Kansas City," 
the Jewish Chronicle chronicled, "young 
Goldberg wrote to Carl Laemmle, Universal 
film king, who is a 'landsman' of Meyer's late 
father. Contrary to all expyectations, Laemmle 
answered immediately. And Meyer went west 
to meet Laemmle. He was introduced to Holly- 
wood in the huge glistening structure which 
the film magnate calls home and was given full 
rights to the Laemmle flock of cars and army 
of chauffeurs. Following the princely introduc- 
tion, Meyer was provided with a studio bun- 
galow and entered on the payroll. The bunga- 
low was formerly occupied by Boris Karloff, 
who kindly consented not to haunt the place. 

"Meyer," the story continued, "now is on 
the road toward the title of Universal's most- 
employed 'extra.' Moral : A 'landsman' in 
Hollywood is worth two in the bush league." 

What is really troubling the Jewish Chronicle 
editors, however, is that Kansas City "seems 
to have become Meyer Goldberg conscious. 
Practically everyone we meet asks us if we've 
heard about Meyer Goldberg hours before they 
inquire as to the state of our health. It is, 
however, great for the gossiper, for it has added 
considerable to our Goldberg lore." 

The choicest tidbits collected by the Chron- 
icle come from Kansas City's Mr. and Mrs. 
Myron Leiser, who, the paper explains, "have 
the advantage of a relationship with the Gold- 
berg movie novice and a recent vacation in 
California. 

"Not only, the Leisers tell us, is Meyer con- 
nected to Laemmle by virtue of the wisdom of 
his father in selecting the movie king as a 
neighbor in Europe, but he himself was a 
schoolmate in Germany of Laemmle's nephew's 
wife. This makes it more binding, since friend- 
ship to a relative of a producer in Hollywood 
is almost on a par with being an American 
heiress at a garden party reeking with mascu- 
line European nobility." 

The J ewish-Chronicle believes, however, that 
"Meyer's appearance suggests something to 
Universal," explaining that one day recently 
at the Ocean Park pier in California, Gold- 
berg and the Leisers "became the center of a 
swirl of children who had mistaken him for 
Eddie Cantor. They refused to believe other- 
wise until he patted a homely lass on the head 
and said warmly that he was very fond of Httle 
girls. That clinched the argument. Even juve- 
niles can reason that a Jewish father, who is 
paying the bills of five daughters cannot pos- 
sibly have an overwhelming affection for little 
women." 

V 

The highest theatre in America is the Gem 
in Silverton, Colorado, a small mountain, town 
up in the Rockies, operated by Mrs. Mary F. 
McGmre, who has been running Universal's 
pictures continually for 21 years. It caters to 
miners all the year round, and trans-continental 
passers-by during the summer. There isn't 
much winter trans-continental traffic over the 
roads in Silverton since the Donor party 
trekked below her mountains and arrived in a 
starving condition at Fort Sutter in 1849. 

Part of the year Silverton is absolutely 
isolated from the rest of the world. It is lo- 
cated so high in the miountains and the snow 
gets so deep there in the winter, that at times 
the town has no communication with the out- 
side other than the radio. Mails during the 
zvinter arrive only spasmodically. Mrs. 
McGuire's print delivery problems are ivorri- 
some. 



There's money aplenty to be made in the 
creeps-and-horror business, confided Bela 
Lugosi as he picked his steps down the gang- 
plank at New York. "Sure, being horrible is 
a good business. I can buy steamship tickets, 
give tips and buy the boys a drink." 

But he's not going to be as horrible in his 
next production, just completed in London. In 
that one he only kills seven people. It's the 
story about "The Mystery of the Mary 
Celeste," a mystery never solved in the long 
years since the brig Mary Celeste was found 
at sea with all sails set, a m£al on the table, 
everything^ shipshape — and no trace af the mas- 
ter, his ivife, child or crew. 

V 

An indignant fan writes a letter to the 
"Voice of the People" editor of New York's 
Daily News: 
EDITOR: 

Here's hoping the two dirty-necked molls 
who sat behind me in a certain movie the- 
atre one recent afternoon get tongue-tied 
or choke. These greasy things kept describ- 
ing the picture out loud, as they had seen 
it before, much to everyone's annoyance, 
and when asked to refrain they answered in 
language unfit to print. Again, mouthy 
mutts, I hope you choke. 

DAN THE MOVIE FAN. 
V 

One of this department's eagle-eyed sleuths 
reports from New York's Union (Red) Square 
sector that a nezvsboy hawking the American 
edition of the Moscow News in front of Com- 
munist headquarters down on East 13th street, 
the other day, was experiencing some difficulty 
in disposing of his papers. Suddenly he hit 
upon an idea which took form in this shouted 
expression: "Wuxtra! Wuxtra! Read all 
about it! Mae West takes the gas pipe because 
she couldn't get another fella! Wuxtra! 
Wuxtra!" 

The front cover of the paper was emblazoned, 
not with a story about Mae West, but with a 
portrait of Lcnin, in honor of the Seventh Con- 
gress of the Third Internationale, in session in 
Moscow. 

V 

Wuxtra 1 Wuxtra ! Another plot against the 
Reds is unearthed, the New York Times 
headlining from Moscow: Rumba and Foxtrot 
Held to Be Foes of Soviet Youth. Insidious 
enemies of the Soviet union, Moscovites 
shout, as they prepare to stamp 'em out. That 
places jazz in the same class with Mr. Hearst. 
V 

Billy Home, out Los Angeles way, calls 
over-enthusiastic publicity agents "Inciters 
of Public Distrust." 

V 

President Roosevelt is a confirmed motion 
picture fan — sees as many as half-a-dozen pic- 
tures a week, and most of the newsreels and 
cartoons. Like most screen enthusiasts who 
have met the great of Hollywood he frequent- 
ly reminisces about the studio folk. One 
of his favorities, so Beverly Coote tells us, 
goes back to the beginning of the Liberty Loan 
drive in front of the old State War and Navy 
Building, early in 1918 — Mary Pickford, Charlie 
Chaplin, Doug Fairbanks, Marie Dressier being 
among the celebrities present. Oh, yes, and 
that tall, handsome assistant secretary of the 
navy, now the President, who at the beginning 
of the drive was assigned to look after the 
stars. 

There was an improvised fence to keep the 
crowd at its distance and the agile Marie 
Dressier, while trying to perch herself atop 
the rail, displayed too much confidence in its 
integrity. It crashed, and Marie fell on Mr. 
Roosevelt. "Golly," he reminisced with a rue- 
ful smile, "she was sure heavy." 



FOR HIS final reportorial contribution to 
Omaha's W orld-Herald theatre pages, able 
Keene Abbott, retiring drama critic, looked — 
and found — in the darkness backstage of mod- 
ern film palaces, mellow memories of the days 
of long ago, when Mrs. Leslie Carter, E. H. 
Sothern and such old troupers trod the gas-lit 
boards. 

So, out into Omaha's blazing sun and down 
the hill he trudged to see ol' Dave Clark, cur- 
tain-puller at the Omaha theatre, who helped 
many a time with setting the stage for some of 
the most notable players who ever peered across 
the footlights. 

"Things were livelier then," reflected Dave, 
as he reminisced about the time when he was 
"running the gas" (flame footlights) at 
Omaha's old Boyd theatre — renamed the Far- 
num — and three bears got drunk. Somebody, 
for a joke, had secretly mixed raw alcohol with 
the sugared water they drank from bottles just 
before their act. 

"And when three lummoxy bears get 
crocked," Dave explained, "they sure can stir 
up a rumpus. I mind how those beasts went 
on the rampage, snarling and lamming each 
other, and clawing and biting, and tumbling 
down stage toward the footlights. If they 
should get singed in the gas flames, and go 
flop among the audience, then watch out for 
a panic." 

Such a thing mustn't happen. So Dave turned 
off the gas. 

Climbing back uphill to the Brandeis theatre, 
Abbott sat down backstage with Omaha's other 
old-school backstage hand, Bill Barrett, who, 
too, recalled the period of theatricals when 
"things were livelier" than just pulling drapes 
over a moving picture screen. For example, 
an incident connected with the very, very tem- 
peramental star, Mrs. Leslie Carter, in "Du 
Barry." After her big emotional scene, an 
elderly member of the stage crew, an assistant 
property man named Washburn, rushed out to 
help clear the stage. To fetch away a pair of 
handsome candelabra was his special task. He 
had been instructed about them, been given 
repeated instructions, and was most anxious 
to make good in his old days. 

Then up went the curtain, with the star 
taking her bow. Poor Washburn was beside 
her, frozen stiff with fright, a branching candle- 
stick in either hand. 

"All of us," said Bill, "furiously beckoned 
for him to come away. He couldn't. There he 
stood, petrified. The curtain came down and 
went up again, the st^r taking a second bow. 
Washburn hadn't moved. He couldn't. Came 
a third bow. Washburn — standing right there 
by Mrs. Carter — solid as a wooden fence post, 
still desperately gripping his candelabra. 

"Didn't we all expect a hot brain storm from 
that stormy lady?" chuckled Bill Barrett. 
"But, know what? She started laughing, had 
spasms of laughter, simply rolled with laughter, 
and for a long while couldn't stop. In her 
whole stage career — and it was a long one — 
she thought that the funniest thing that ever 
happened." 

There'll be no more of those days for Dave, 
for Bill, and Keene, too. 

V 

Sybil Jason "is in deep mourning over the 
death of her black Scottie puppy." Miss 
Jason, they tell us, "was so stricken by the 
tragedy that she has gone to San Diego from 
Holl3rwood to recuperate." Meanwhile 
they're out trjring to find another dog "to 
ease the pain and make forgetting easier." 




on Alabama 
and the rest oi the United 
States on September 20th 




v.- 




Thai's the day "THE BIG BROADCAST OF 
1936" showers down on the grateful theatres 
of the United States — the most glittering 
constellation of entertainment to appear on 
the screen horizon since Paramount's first "Big 
Broadcast" blazed its meteoric profitable way 
across the country's box-offices in 1933 ■ ■ ■ 
To drop the play on words for a moment, "THE 
BIG BROADCAST OF 1936" is an attraction that 
would have made the great Barnum, himself, 
turn green with envy. BECAUSE it has special- 
ties by (1) BING CROSBY, most popular crooner 
on screen and radio; (2) AMOS 'n' ANDY, who 
hold the record for holding a daily radio 

audience; (3) ETHEL 
MERMAN, at the height 
of her popularity due to 
her overwhelming suc- 
cess in "Anything Goes" 




You can f' 
■ great pictur^ 1" °" most of tl, u- 
J ^"d hlk Zo<^"\ ^-^^pt when'? ^'^^ °f this 



Reproduced by Courtesy of Modern Screen 



and her radio programs; 
(4) RAY NOBLE AND OR- 
CHESTRA, the ace band on 
the airwaves; (5) MARY 
BOLAND and CHARLIE 
RUGGLES, the screen's most hilarious "Mr. and 
Mrs."; (6) BILL ROBINSON, kingpin dancer 
whose taps have been heard 'round the world; 
and because it features (7) JACK OAKIE, whose 
characteristic roles have won him millions of 
admirers; (8) BURNS AND ALLEN, radio's 
most beloved nitwits; (9) LYDA ROBERTI, the 
girl who puts plenty into what she's doing. 




PREVIEW OF A " ^ •"'■■'^™a^ 

HEAVEN 





Among the many other 
bright satellites who help 
make "THE BIG BROAD- 
CAST OF 1936" the gor- 
geous piece oi entertain- 
ment it is, are Sir Guy Standing, Wendy 
Barrie, Henry Wadsworth, Ina Ray Hutton and 
Her Melodears, Nicholas Brothers, Gail 
Patrick, David Holt, Virginia Weidler, Vienna 
Boys' Choir, Willy, West & McGinty ■ - ■ 
Music ol the spheres is by RAINGER, 
ROBIN & WHITING and RAY NOBLE, song- 
writing luminaries who contribute such heav- 



"EIC BROADCAST' 
HAS EVERYTHING! 

. . a cinch for box office . . . 
names, hilarious fun, good 
tunes, swell acting . . . there 
is gold in this picture and 

plenty of it ! "-Hollywood Reporter 

"A picture thai should more 
than please every exhibitor 
. . it will be a big grosser ! " 

— Hollywood Variety 



enly melodies as "I Wished on the Moon," 
"Why Dream?," "Double Trouble," "It's the 
Animal in Me," "Miss Brown to You" ■ ■ ■ 
You'll thank a score or more oi your most fa- 
vorite stars for "THE BIG BROADCAST OF 
1936," for it's got every- 
thing to make it the most 
profitable piece of pop- 
ular entertainment of the 
current show season. Di- 
rected by Norman Taurog. 

A PARAMOUNT PICTURE 




IB 



34 



by "BUNNY" BRYAN 

Manager, Pantheon Theatre, Chicago 

My recent article (Motion Picture 
Herald, August 10th) concerning the 
inevitable problem coming when giveaways 
fade, has brought some interesting reac- 
tions to my desk, reactions from exhibitors, 
producers, projectionists and publicity men. 
In fairness to everyone concerned, we be- 
lieve it worthwhile to pass along the high 
spots of these comments. 

A Coast exhibitor, after roundly con- 
demning giveaways, says in part: "I be- 
lieve we are right on the threshold of a 
cycle of socalled unusual films. . . . 'Se- 
quoia' clicked almost everywhere. It re- 
ceived the backing of the women's clubs 
as well as many more ticket-selling con- 
trols." 

"An Arkansas projectionist writes: "I 
have a stunt that is free from all lottery 
taint, yet just as interesting," and the 
beauty of it is, we believe he has the germ 
of an idea with box office possibilities. 

A producer says: "You have hit upon 
one of the things the industry badly needs, 
a getting away from the eternal sex; an 
opening up of a field hitherto only slightly 
touched." 

A Middle Western exhibitor writes, "I'm 
with you one hundred per cent when you 
say, 'We must give them diversion of a 
different kind.' . . . I've played several un- 
usual pictures recently, pictures we would 
have considered having very little general 
appeal just a few years ago and because the 
public is right now in a receptive mood for 
something different and because we went out 
and sold them intelligently, always bearing 
in mind Lem Stewart's old slogan, 'Does It 
Sell Tickets?', we mopped up at the box 
office and obtained plenty of favorable 
patron comment." 

Centuries of Publicity 

A publicity executive puts it this way : 
"The trouble with so many exhibitors and 
executives in these days of banker-con- 
trolled showmanship is our very natural 
tendency to over-emphasize advertising 
costs, because they are controllable, and then 
sit back and lay out a routine campaign 
which, of course, brings back only routine 
returns. . . . Giveaways have been clicking 
because of the several centuries 'advance' 
given games of chance. How can we ex- 
pect satisfactory grosses from our pictures 
unless we give them complete and compre- 
hensive advertising and publicity treatment? 

And so the comments continued, the in- 
teresting part being that, while many of the 
exhibitors had been or zvere us'mg give- 
aways, all seemed to feel that they would 
run their course and we must be readying 
something , something in the zvay of enter- 
tainment, to take their place. 

We agree heartily with the exiiiliitor who 



MOTION PICTURE HERALD 



points to "Sequoia" as an example of the 
draw of the unusual films. We played 
"Sequoia" at the height of the giveaway 
craze and stood 'em up plenty opening day 
and came right back the following day with- 
out a giveaway and did considerably above 
average business. We have already men- 
tioned the excellent results obtained from 
Captain Craig's personal appearance along 
with his unusual picture and are hoping 
some producer will give us in the very 
near future another picture that will war- 
rant the same treatment we gave "Sequoia" 
and "Sea Killers." 

While, naturally, we are primarily inter- 
ested in the box-office of any attraction, the 
patron comment and goodwill generated are 
certainly very valuable. We know that 
unusual pictures bring new faces, many of 
whom become regular or drop-in patrons. 
We know that unusual pictures with their 
diversified story and treatment are welcomed 
by our regulars as a tonic after the cut and 
dried stories embodied in so many of the 
programmers. 

Says It's Up to Producers 

Insofar as routine campaigns are con- 
cerned, there is real food for thought. 
When one is riding the crest of the wave, 
one is inclined to become fat and careless. 
I do not believe any seasoned showman con- 
siders giveaways as entertainment, notwith- 
standing their acknowledged draw at the 
box-office. After all, the picture is still the 
thing. All things otherwise are only sup- 
plementary. If we are dispensing enter- 
tainment, we must sell and sell strongly and 
intelligently. We cannot just sit back and 
say, "What the H — ! We're going to load 
the house anyway, so why burn up any 
extra energy and money in a ticket selling 
campaign?" We are in the motion picture 
business, a business built upon keeping on 
our toes, and brains allowed to lie dormant 

The writer is and has been for many years 
in show business because he likes it, gets 
a kick out of it. Years ago, as a news- 
paperman, we were constantly planning for 
the future. As a circus press agent and 
motion picture publicity man we thoroughly 
enjoyed the newspaper and other contacts 
made and the results anticipated and usually 
obtained. Today, as one of the several 
thousands managing theatres and selling 
shows, after years of floor work and stand- 
ing on the front, years spent, in part, in 
watching the smiles of anticipation on the 
patrons' faces as they approached or en- 
tered the theatre, we believe the motion 
picture industry's contribution to the public 
has been priceless. 

We feel that the opinion of the exhibitor, 
the man who comes in daily contact with 
those buying the products of the studios, 
is very valuable to the producer and the 
financier backing the production. That's 
why we are groping and seeking, before it 
may be too late, an intelligent solution to the 
problem, "What next after giveaways ?" It 
seems to me it is up to the producers now. 



September 14, 1935 



Screen diversion as a steady diet 
was suggested in the August IQth 
issue of the Herald by "Bunny" 
Bryan, manager and publicity direc- 
tor of the Balaban and Katz Pantheon 
theatre in Chicago, in answer to his 
own question: "What are we going 
to do after the novelty of giveaways 
has worn off?" 

From exhibitors, producers, publi- 
cists and even projectionists have 
come varied reactions, all of which 
Mr. Bryan has consolidated into the 
accompanying article, which he sums 
up with the thought that it now is 
up to the producers. 



Court to Rule on 
Pathe Examination 

A motion for examination before trial will 
be heard in the New York county supreme 
court September 16th before Justice Charles 
B. McLaughlin in a stockholders' action 
brought by Pat Casey against Pathe Ex- 
change, Inc. Counsel for Mr. Casey will 
seek the court's permission to examine Frank 
Kolbe, president of Pathe Exchange, and 
Robert W. Atkins, executive vice-president. 
He will request an order compelling them to 
produce all records, account books and agree- 
ments at the time of examination. 

This is an action in discovery and inspec- 
tion to determine the assets and all of the 
business transactions of Pathe. 

Mr. Casey's affidavit explains that the ex- 
aminations are sought to show that Robert 
R. Young dominated and controlled Stuart 
W. Webb and Mr. Kolbe during the time 
each occupied the official position of director 
and president of the defendant corporation ; 
to show that Robert R. Young was in com- 
mand of the defendant corporation and con- 
stantly supervised and directed its program 
and policies; that Robert R. Young, at the 
same time, held an obscure official position 
in the management of the corporation; to 
show that during 1933, 1934 and 1935 and a 
considerable period of time prior thereto, the 
defendant acted under the direction of Mr. 
Young and conspired with him to the extent 
of causing waste of the defendant's assets, 
violating their duties and wrongfully suffer- 
ing acts to be done in such a manner as to 
result in the squandering of the defendant 
corporation's assets. 

Sues Columbia Over 
Royalties on Series 

Samuel J. Joseph, attorney for Harry 
Levey, has filed in the New York supreme 
court an application for a temporary injunc- 
tion seeking to restrain Columbia Pictures 
Corporation from paying Rex Film Corpor- 
ation any monies or royalties due on the 
"Voice of Experience" series of shorts. A 
hearing is set on the application for Septem- 
ber 13 before Judge Hofstadter. 

Other defendants listed are Voe Pictures 
Corporation, M. Sayle Taj'lor, known as the 
"Voice of Experience," Elmer A. Rogers, 
general manager of Rex Pictures, and Ben- 
jamin K. Blake, production manager of Rex. 

Levey claims he first approached Mr. Rog- 
ers and Mr. Taylor and sold them the idea 
to make the shorts. 



Giveaway Solution Up To 
Producer^ Says Exhibitor 

Need of "Different" Films Pointed in Reaction to Bryan Article 



I 



September 14, 1935 



MOTION PICTURE HERALD 



35 



SHOWMEN*^ REVIEWS 



i||j||||| This department deals with new product 

I' from the point of view of the exhibitor ' 

lllll who is to purvey it to his own public ||||| 



The Dark Angel 

(Goldwyn-United Artists) 
Drama 

The story of the beautiful tenderness of a 
love that grew from childhood to wartime in a 
picturesque English countryside, spoken softly 
and convincingly honest, sentimentally though 
never mawkishly, is brought back in sound after 
a decade, in Samuel Goldwyn's production of 
"The Dark Angel," from Guy Bolton's stirring 
play. 

The technique of production and the tempo of 
story narration equal the quality of the per- 
formances, and that is high, at times superbly 
touching. Fredric March, Herbert Marshall, a 
new, no longer exotic Merle Oberon, John 
Halliday, all turn out a merit-packed picture 
from opening shot to finis. 

There is much to resemble pastels in the 
settings that find Kitty Vine (Miss Oberon), 
English girl, loving Alan Trent (March), while 
his cousin (Marshall) loves her. 

Months in the trenches bring to Alan the 
realization of his love for Kitty. Home on leave, 
he confesses his love and they arrange to marry 
on the morrow. An order cancelling all army 
leaves shatters their plans, and they spend their 
last hours near the transport steamer trying to 
forget that they may never see each other again. 

Gerald is wounded and Alan is believed killed 
The war over, Alan is in a training school, blind 
and unwilling to return to be a burden to Kitty. 

The institution's officials persuade him to re- 
turn home and to the girl but he loses his nerve 
en route and instead alights at a village some 
miles beyond. Here he achieves considerable 
success under an assumed name. 

One day while Alan is fishing with Sir 
George Barton, official of the training school, 
a woman member of a hunting party is thrown 
from her horse and stunned. She is Kitty Vane, 
who Alan has learned is now engaged to his 
cousin Gerald. 

Alan rushes away unseen and Barton, noting 
his reactions to mention of her name, phones 
Gerald and tells him where to find Alan. 

Sidney Franklin directed with a discriminat- 
ing touch. — Cunningham, New York. 

Produced by Samuel Goldwyn Productions and dis- 
tributed by United Artists. Directed by Sidney Frank- 
lin. Screen play by Lillian Hellman and Mordaunt 
Sharp. From a play by Guy Bolton. Photography 
by Gregg Toland, ASC. Costumes by Omar Kiam. 
Musical director, Alfred Newman. Art director, Rich- 
ard Day. Film editor, Stuart Heisler. Sound techni- 
cian, Vinton Vernon. P. C. A. Certificate No. 1254 
Running time, 90 minutes. Released September 6. 
General audience classification. 

CAST 

Alan Trent Fredric March 

Kitty Vane Merle Oberon 

Gerald Shannon Herbert Marshall 

Mrs. Shannon Janet Beecher 

Sir George Barton John Halliday 

Granny Vane Henrietta Crosman 

Ann West Frieda Inescort 

Lawrence Bidley Claude Allister 

Joe George Breakston 

Betty Fay Chaldecott 

Ginger Denis Chaldecott 

Roulston Douglas Walton 

Mrs. Bidley Sarah Edwards 

Mr. Vane John Miltern 

Mills Olaf Hytten 

Mr. Tanner Lawrence Grant 

Hannah Helena Byrne-Grant 

Mrs. Gallop Ann Fielder 

Mr. Shannon David Torrence 

Kitty (Child) Cora Sue Collins 

Alan (Child) Jimmy Baxter 

G-rald (Child) Jimmy Butler 

Lawrence (Child) Randolph Connolly 



Bonnie Scotland 

(MGM) 
Comedy 

Showmanship possibilities abound in this Stan 
Laurel and Oliver Hardy feature length com- 
edy. It is packed with hilarious situations and 
the two comedians, aided and abetted by a very 
capable supporting cast, turn in characteriza- 
tions with their best performance values of the 
year. In story content it is different from any 
of their recent efforts. It is for the most part 
a burlesque of "Lives of a Bengal Lancer." 

James Finlayson, Daphne Pollard and Mary 
(jordon support the stars and the combination 
of all their names in front of any theatre should 
signify comedy of the first order. Romantic 
angles are handled by William Janney and June 
Lang, a newcomer. 

The film abounds in production values and 
the Scotch element assures more than ample 
opportunity for suitable exploitation. The direc- 
tion of James W. Home keeps the action mov- 
ing right along and the photography is very 
good. 

While in jail in America, Laurel, now known 
as McLaurel, and Hardy are notified that 
Laurel has inherited an estate from his Scotch 
grandfather. They escape and take a cattle 
boat to Scotland to meet Mr. Miggs, lawyer 
of the estate, to find they receive only a moth- 
eaten bagpipe and a snuff box, the money going 
to a distant cousin, Lorna McLaurel, who is 
in love with Mr. Miggs' clerk, Alan Douglas. 

The inheritance is left in trust to Colonel 
McGregor, however, until Lorna comes of age, 
so his sister, Lady Ormsby, takes the young girl 
to India where her brother is in the army. 

Shocked at the turn of events and desperate, 
McLaurel and Hardy blunder into the army 
and are promptly decked out in kilts. From 
this point on the laughs fly thick and fast as 
they are shipped off to India, along with Alan, 
who is seeking Lorna. The three arrive ^t the 
army post and find it about to be attacked 
by Mir Jutra, Mohammedan leader. In the 
meantime Lorna has announced her engagement 
to Colonel McGregor, thinking Alan has ceased 
caring for her. Volunteers are called to assist 
in capturing Mir Jutra. Alan steps forward 
with the sergeant major. McLaurel and Hardy 
join them, thinking they are accepting an invi- 
tation to lunch. The quartet leave the post and 
are duly captured by Mir Jutra but the troops 
rescue them only to be rewarded for their 
labors when our heroes lead several swarms of 
angry bees into their midst.— Baehler, New 
York. 

Produced by Hal Roach and distributed by Metro- 
Goldwyn-Mayer. Directed by James W. Horne from 
a story by Frank Butler and Jeff Moffitt. Photo- 
graphed by Art Lloyd and Walter Lundin. Film edi- 
tor, Bert Jordan. Running time, 89 minutes. P. C. 
A. Certificate No. 1055. General audience classifica- 
tion. Release date, Aug. 23, 1935. 

CAST 

Stanley McLaurel Stan Laurel 

Oliver Hardy ...Himself 

Lorna McLaurel .V,:J""% ^^"^ 

Alan Douglas William Janney 

Lady Violet Ormsby Anne Grey 

Colonel McGregor, D.S.C Vernon Steel 

Sergeant Major James Finlayson 

Mr. Miggs R''/"' 

Mir Jutra •'^'^^''u ""t,^),'"' j 

jyjijjg Daphne Pollard 

Mrs Bickerdike Mary Gordon 

Blacksmith f-'onel Belmore 



Charlie Chan in Shanghai 

(20th Century-Fox) 
Detective Mystery 

Concocted of tried and proved ingredients, 
this latest of the "Chan" series stacks up as 
one of the most pleasing of the popular features. 
With a familiar character in a familiar role, the 
show is plotted to a familiar theme, yet the pro- 
duction's entertainment-showmanship value is 
novel and different. 

Geared to a thrill action motivation, the pic- 
ture is surprising in its amount of humanness, 
given a comedy tinge as it concerns the Chan 
father and son relationship. The intriguing at- 
mosphere of dangerous adventure against sin- 
ister and mystic backgrounds creates an air of 
melodramatic mystery into which a vein of 
hokum has been inserted that effectively secretes 
the yarn's climax from even the most discerning 
amateur sleuths. 

The soundly written story, capably directed, 
is mystery plus. It introduces Charlie, return- 
ing to China on a mission that is secret to 
him, playing leap-frog and singing a Chinese 
song with a lot of children. His own life 
threatened unless he leaves the land of his an- 
cestors, he meets his son, Lee (Keye Luke, 
first introduced in the role in "Chan in Paris"). 
The relation furthering the comedy, the show 
plunges into its real atmosphere when Chan, 
kidnaped, is rescued by Lee in a wild fighting 
brawl. Then the show takes on its real purpose, 
the tracking down of a gang of dope smugglers. 
Andrews, a federal investigator, joins forces 
with Chan, and Nash, who shares the slight 
romantic interest with Diana, is made to look 
like the ace culprit. But in the thrilling climax 
the show takes an amazing twist as Chan once 
more demonstrates that he is still the same old 
super-sleuth and the dope ring is smashed and 
the culprits caught. 

While Warner Oland naturally is the out- 
standing interest-creating factor in connection 
with the character he has created over several 
years, the idea of the Keye Luke son relation- 
ship is one that commands more than usual 
showmanship attention. Story content, likewise, 
should not be overlooked in showmanship adap- 
tation seeking to inspire patron interest. In 
development and purpose unlike any of its pred- 
ecessors; it permits billing as something en- 
tirely apart from what has been seen before. — ■ 
Mc(3arthy, Hollywood. 

Produced and distributed by Fox. Associate pro- 
ducer, John Stone. Directed by James Tinling. As- 
sistant director, Aaron Rosenberg. Original story 
and screen play by Edward T. Lpwe and Gerard Fair- 
lie. Based on the character "Charlie Chan," created 
by Earl Derr Biggers. Gowns by Alberto Luza. Musi- 
cal director, Samuel Kaylin. Photographed by Barney 
McGill. Sound, Al Protzman. Film editor, Nick De 
Maggio. Art director, Duncan Cramer and Lewis 
Creber. Production Code Certificate No. 1255. Run- 
ning time, when seen in Hollywood^ 67 minutes. Re- 
lease date, October 11, 1935. (General audience classifi- 
cation. 

CAST 

Charlie Chan Warner Oland 

Diana Woodland Irene Hervey 

Philip Nash Charles Locher 

James Andrews Russell Hicks 

Lee Chan Keye Luke 

Chief of Police Halliwell Hobbes 

Burke Frederick Vogeding 

Dakin Neil Fitzgerald 

Ta.^i Driver Max Wagner 

(Rcric'ivs continued on page 38) 






BRIDGEP0RT...„RST four 

DAYS OF PICTURE FAR AHEAD 
OF PREVIOUS WEEK'S RECORD 




...AND THESE ARE ONLY A 
FEW OF THE SCORES OF 
REASONS WHY WE SAY: 

CLEAR YOUR SCHEDULE 
FOR A RECORD RUN! 





ailCAGO...ALL OPENING AT-j 

\,«rNCE AND MONEY REC- 
TENDANCE ANU p^LACE 

ORDS BROKEN Ai 
THEATRE. 





„ANSAS CITY...FIRST THREE 
DAYS TOPS RECORD - BREAK- 
ING "ROBERTA" BY $1,000. 



SAN FRANCISCO... Looi 

LIKE FOUR GREAT WEEKS A 
"ROBERTA" RECPRD IjALLS. 




RKO-RADIO PICTURE 



38 

Cappy Ricks Returns 

(Republic) 
Comedy-Melodrama 

Sound entertainment, in which the element 
of comedy predominates and is adequately bal- 
anced by well developed melodrama, romance 
and exciting action, establishes this attraction 
as a better than average attraction. Showman- 
ship potentialities to stimulate audience interest 
in the picture's entertainment worth are included 
aplenty. 

The show deals with popular stuff and is 
handled in a manner to accentuate that quality 
in writing, direction and acting. In returning 
to the screen a popular old fiction character, 
the Cappy Ricks of Peter B. Kyne, the pro- 
duction itself, rather than personalities, is the 
principal entertainment and showmanship ele- 
ment. As it unfolds, Cappy, the lumber-shipping 
magnate, comes out of retirement when his old 
business rival, Blake, through political con- 
nivance attempts to put the skids under Cappy's 
wooden shingle business. Furious at the man- 
ner in which Peasley and Skinner are running 
the organization, amazed to discover that his 
resourceful star salesman. Peck, has been fired, 
Cappy gets him back in a sensational comedy 
excitement manner and the pair join forces 
to give Blake a run for his money. 

The situation is complicated in the way in 
which the romantic angle is brought in as Peck 
becomes attached to Blake's daughter, Bar- 
bara. Approaching the climax, Blake's tactics and 
Cappy's idea of ringing in a number of phoney 
petitions result in a number of action-packed, 
hand-to-hand mob encounters in which the 
wrestler Man Mountain Dean provides plenty 
of fun. The finale has everything straightened 
out, with Cappy retaining his business and also 
acting as a sort of benign cupid in fixing up the 
misunderstanding between Peck and Barbara. 

Not a pretentious offering, but one in which 
there is a load of entertainment meat, plus 
more than enough showmanship angles with 
which to sell it, the show is one that any kind 
of exhibitor can offer patrons who like their 
entertainment to be entertaining. — McCarthy, 
Hollywood. 

Produced and distributed by Republic. A Trem Carr 
production. Directed by Mack Wright. From the 
story by Peter B. Kyne, Adaptation and screen play 
by George Waggner. Dialogue directed by Jo Graham. 
Photographed by Harry Neumann. Edited by Carl 
Pierson. Recorded by John Stransky, Jr. P. C. A. 
Certificate No. 1138. Running time, when seen in 
Hollywood, 66 minutes. Release date, September 25, 
1935. General audience classification. 

CAST 

Cappy Ricks Robert McWade 

Bill Peck Ray Walker 

Barbara Florine McKinney 

Skinner Lucien Littlefield 

Winton Bradley Page 

Florry Lois Wilson 

Blake Oscar Apfel 

Peasley Kenneth Harlan 



Streamline Express 

(Mascot) 
Comedy 

This production, while unpretentious, is gar- 
nished with plenty of laughs, good character 
portrayals and production values. Exhibitors 
should have little trouble exploiting this one 
because of the backgrounds against which the 
story is laid, namely, the theatre and a stream- 
line train speeding across the continent. 

The sequence of events is rapid and plausible 
and only once or twice in the middle of the 
picture does the action seem to sag, while with 
the resumed pace the end appears a bit abrupt. 

The story tells of the efforts of a Broadway 
producer to bring back a runaway star, as she 
takes a streamline train for California, and his 
final victory after overcoming many obstacles. 

In the cast are Evelyn Venable, Victor Jory, 
Esther Ralston, Ralph Forbes, Sidney Black- 
mer, Erin O'Brien-Moore and Vince Barnett, 
and, while there are no outstanding marquee 
names among these players, those of Miss 
Venable and Jory should be suitable for ex- 
ploitation purposes. 

Jimmy Hart, Broadway producer, is putting 



MOTION PICTURE HERALD 

the cast of his new show through a dress re- 
hearsal when he discovers his star, Patricia 
Wallis, in a temperamental fling has left the 
theatre to take a new streamline train to Cali- 
fornia. He pursues her, and, after finally get- 
ting on the train, discovers she had no intention 
of returning to the theatre but intends to get 
married at the end of the trip to Fred Arnold. 

In the meantime John Forbes has arrived on 
board with Elaine Vinson, who poses as his wife. 
Mrs. Forbes comes to confront the runaways, 
having discovered their plan through a neck- 
lace her husband purchased for Miss Vinson. 
As the train pulls out it is discovered that Miss 
Vinson is a former partner of Gilbert Landon, 
notorious crook, and she is forced to give him 
her new necklace to pay for his silence. 

Hart has been trying to convince Miss Wal- 
lis she should return to the theatre, having 
convinced a steward — for a large sum — to 
change places and clothes with him, but is still 
unsuccessful. Forbes then misses the necklace 
and Miss Vinson tells him it has been stolen. 

All the passengers are searched, and when 
Hart, having been sent to tidy Landon's room, 
discovers the lost jewel in a tube of shaving 
cream he is accused of the crime. Miss Wallis 
identifies the producer and Landon confesses, 
as does Miss Vinson. This brings together the 
producer and the star, who have now discovered 
they love each other, and Mr. and Mrs. Forbes 
also realize they are still in love. — Baehler, 
New York. 

Produced by Mascot Pictures. Distributed by Re- 
public Pictures Corp. Director, Leonard Fields. 
Supervisor, George Yohalem. Screen play by Leon- 
ard Fields, David Silverstein and Olive Cooper. Film 
Editor, Joseph Lewis. P. C. A. Certificate, No. 1117. 

CAST 

Patricia Wallis Evelyn Venable 

Jimmy Hart Victor Jory 

Elaine Vinson Esther Ralston 

Fred Arnold Ralph Forbes 

Gilbert Landon Sidney Blackmer 

Mrs. Forbes Erin CBrien-Moore 

John Forbes Clay Clements 

Jones Vince Barnett 



Peasants 

(Amkino) 
Drama 

Although this picture has more than the 
usual amount of Soviet propaganda found _ in 
recent importations from the Russian studios, 
it is powerful and dramatic at times, what with 
stark realism in several scenes. The dialogue 
is in the native Russian, but superimposed titles 
chart the progress of the story. 

The idea behind the story is the maintenance 
at any costs of the Soviet collective farm. The 
film's director never forgot this aim for a 
second, and as sharp and penetrating as the 
picture becomes at times, he never allowed any 
other element to overshadow the message to be 
conveyed. 

The entire action is laid on a model collective 
farm. All the peasants are happy and interested 
in their work, until it is discovered there isn't 
ample food to carry the communal hogs over the 
winter. Gerasim Platonovich, leading worker, 
suggests the animals be distributed among the 
families, and this is done. His wife, Varvara, 
disagrees and returns all the swine to the com- 
munal barn. The people to whom the animals 
had been given try to regain them by force and 
Varvara finds herself reprimanded by the dis- 
trict political head. 

Brooding over the reprimand, Varvara feels 
sure that there is some "enemy" of the group 
working toward their failure. In the meantime 
it is revealed that the culprit is Gerasim, a 
former landowner of the old regime anxious for 
the new system to fail. When he reveals this to 
his wife as she tells him of approaching mother- 
liood, the woman tries to report him and he 
murders her, making her death appear to be 
suicide. The district head suspects this, how- 
ever, so Gerasim influences his dead wife's 
rather stupid brother to attack the Communist 
leader, saying that with his removal the trouble 
experienced by the group will disappear. The 
k-ader fails to die, and in the climax the two 



September 14, 1935 

men are uncovered and sentenced, one to death 
and the other to Siberia. 

It is essentially adult material. — Baehler, 
New York. 

Produced by Lenfilm, U.S.S.R. Distributed by 
Amkino Corporation. Directed by Friedrich Ermler. 
Release date, August 28, 1935. Running time, 105 
minutes. Adult audience classification. 



CAST 

Varvara Nechayev E. Younger 

Egor Nechayev B. Poslavsky 

Gerasim Platonovich A. Petrov 

Head of District Political Bureau A. Petrov 

Anisim, village elder Vladimir Gardin 

Kostia I. Chuvelev 



Land of the Eagle 

(RKO Radio) 
Travelogue 

Photographed in the tropical lowlands of 
Guatemala and with a running commentary by 
Alois Havrilla, this travelogue of the "World 
on Parade" series shows the natives engaged 
in the pursuit of their industries. The natives, 
with the blood of early Spanish settlers and 
native Indian stock in their veins, are particu- 
larly adept at weaving and the making of clay 
pottery. In a land where coffee is one of the 
main industries and bananas grow* in' vast 
quantities, Guatemala is entirely free of ma- 
chinery. Also pictured are many old buildings, 
built centuries ago, that still stand. An enter- 
taining short of historical nature. — Running 
time, 11 minutes. 

Lady in Red 

(Vitaphone) 
Excellent Cartoon 

This cartoon, a burlesque of the song, "The 
Lady in Red," featured in "In Caliente," is 
grand entertainment packed with laughs. The 
story is centered in a night club in a land of 
roaches and the creatures are really funny. A 
lady roach is featured in a miniature cafe where 
she sings nightly and all the gay blades seek 
her favors, only to be spurned. Finally, a parrot 
breaks out of his cage and captures the lady, but 
by a stroke of luck she is rescued by a brave 
little fellow who sets fire to the bird's tail. The 
title song is sung all through the film. Running 
time, 7 minutes. 

Unusuallfles 

(RKO Radio) 
Interesting 

One of the "Easy Aces" series, this presen- 
tation is interesting and mildly instructive. As 
the title implies, unusual things are pictured, 
with Jane and Goodman Ace supplying com- 
mentarial background. There are "Nature's 
Needle," a large needle growing in a cactus 
plant ; "Aqua Buoy," a waterproof suit and 
protecting hood in a new conception of a life- 
belt ; "World's Largest Manicure," wherein 
elephants are set upon by manicurists ; "Port- 
able Cabanas," or portable bath houses ; "Win- 
dow Umbrella," an umbrella with a window ; 
"Comerant Fishing," featuring the comerant 
bird as a fishhook ; "The Bird Man," in an un- 
successful attempt to fly like a bird. — Running 
time, 10 minutes. 

Dublin in Brass 

(Vitaphone) 
Very Good Musical 

Morton Downey, in Ireland, is in love with 
Andrea Marsh. He has been told he can come 
to New York and become a policeman so he 
leaves with high hopes, arriving in America on 
St. Patrick's Day. He gets entangled with a 
drunk and is arrested, but Miss Marsh's uncle, 
a policeman himself, rescues him. Downey, 
ashamed, writes Miss Marsh, but she, unknown 
to him, has followed him to America. All ends 
well when the singer lands a contract to sing on 
the radio instead of joining the force. Downey 
sings several songs and this singing alone is 
enough to put the film over in any theatre. Run- 
ning time, 20 minutes. 



September 14, 1935 



MOTION PICTURE HERALD 



39 



RENDING OF CLEARANCE PACTS SEEN 
IN GRANTING OF PROTECTION DEALS 



Distributors Reported Ready to 
Give Extended Clearance to 
the Circuits in Chicago, 
Baltinnore and Kansas City 

Sharp disruption of the clearance and 
zoning- situation, accompanied by protests 
and threats from independent exhibitors to 
seek relief in the courts and from gov- 
ernment agencies, was evidenced this week 
in reports distributors were preparing 
to grant extended clearance to circuits 
in Chicago, Baltimore and Kansas City, and 
in MGM's admission that protection has 
been sold to independents in Cleveland and, 
furthermore, that the practice is national in 
scope. 

In Cleveland, where Department of 
Justice agents were reported to be in- 
vestigating the protection situation, it was 
charged that MGM plans to upset the 
existing clearance and zoning arrangement 
by granting greater protection than is 
provided In the schedule, while In Chicago 
the dominant Balaban & Katz circuit was 
the center of a fight over Its demands for 
an additional week's clearance for 30-cent 
theatres, and independent exhibitors were 
threatening court action In Baltimore and 
Kansas City. 

The justification for the demands and the 
granted protection ranged from the necessity 
of safeguarding distribution revenue to the 
contention that existing clearance is inade- 
quate. 

In marked contrast to these disturbances 
— which were not entirely unanticipated 
when the clearance and zoning boards went 
out with the end of the NRA— the schedule 
for the Los Angeles territory drawn up un- 
der the former code, and the only one ap- 
proved by the Code Authority, is being 
closely adhered to by an overwhelming ma- 
jority of exhibitors with resultant benefits 
reported to all concerned. 

At the same time, it was said in distribu- 
tors' home office circles in New York that 
the selling of protection is not a new de- 
velopment and that it has been the accepted 
practice in New York City for the last 25 
years. 

Reduced Admissions Blamed 

Replying to reports from Cleveland that 
an independent circuit there was reported to 
be buying protection in new MGM contracts, 
an MGM sales executive said in New York 
that the company had granted increased pro- 
tection to a number of independents in 
Cleveland and that the company is following 
the policy everywhere else. 

"More than 25 independents in Cleveland 
recently reduced admissions to 15 cents," the 
sales executive said. "As you know, the town 
is flooded with double features again after a 
period of singles. 
, "There are a number of exhibitors who do 
not want to reduce admissions, but would be 
forced to follow suit unless granted extended 



clearance. In order to protect our rentals 
we had to sell with an extra seven days to 
two weeks protection. Many of our pictures 
play on percentages in Cleveland and if ex- 
hibitors cut to 15 cents our revenue would 
likewise diminish. 

"I have always maintained that clear- 
ance has a definite value In returns of our 
pictures. M-G-M has no stereotyped plan 
of clearance, but we are anxious to keep 
up admissions and likewise protect our 
revenue nationally. This company has only 
sold protection where justified," the ex- 
ecutive added. 

Frank D. Drew, MGM branch manager 
in Cleveland, gave further elucidation by ex- 
plaining that the clearance setup is being 
disturbed very little, the only major de- 
parture being that in no instance is MGM 
making admission price a factor in establish- 
ing protection for the houses which are 
showing its pictures. 

"We are selling protection according to 
the policy of the individual house as we see 
it," Mr. Drew explained. "Our established 
policy is to sell clearance as it is deserved in 
our estimation with no regard to admission 
scales. 

"We furthermore reserve the right to 
determine what protection we shall give to 
double feature houses." 

"Policy Is Equitable" 

Mr. Drew made it clear this was MGM's 
policy only and that the situation had not 
been discussed with any other exchange 
manager, adding that he believed his com- 
pany's policy to be equitable "to both dis- 
tributor and exhibitor." 

Loew's, Cleveland's MGM first-run ac- 
count, as In former years Is obtaining 35 
days' protection over de luxe suburban 
runs, but has Increased Its protection over 
15-cent and double feature houses to 77 
days Instead of the former 63 days. 

Cleveland exhibitors fear that MGM's at- 
titude will be the opening wedge for other 
companies to seize on as justification for in- 
sisting on similar zoning clauses. Moe B. 
Horwitz and Leo Greenberger of the Wash- 
ington and Community circuits, respectively, 
discussed the matter with Abram F. Myers 
and Sidney E. Samuelson, national Allied 
officials, at the Allied of New Jersey conven- 
tion in Atlantic City recently, it is under- 
stood, but whether action is planned by the 
Independent Theatre Owners of Ohio has 
not been revealed at the time this issue goes 
to press. 

Denies Retarded Sales 

Mr. Drew said MGM's policy has not re- 
tarded sales, and that reports to the contrary, 
he has closed every circuit and independent 
account in the Greater Cleveland area. 

In Chicago a fight between Essaness and 
Balaban & Katz circuits over the latter's in- 
creased clearance demands, which would 
disrupt the eight-year-old releasing system, 
has taken the place of the independents' boy- 



Protection Sold to Independents 
in Cleveland, Scene of Re- 
ported Inquiry by the Depart- 
ment of Justice, Says MGM 

cott against MGM which held the center of 
the stage last year. 

B & K wants distributors to grant seven 
days protection for Its 30-cent situations 
over houses charging 25 cents top, which, 
under the unofficial but well established 
plan, now obtain releases Immediately 
after the close of the run at 30-cent thea- 
tres. The circuit's demand is a renewal 
of one made last season, but this time It 
Is more determined. 

A majority of the Essaness operations are 
in the 25-cent classification, and since it 
would bear the brunt of the change the cir- 
cuit is vigorously protesting, with the sup- 
port of other independent circuits. A 
majority of the distributors are reported 
favorable to the B. & K. claims, but MGM 
and Fox are alied with the opponents. 

Midwest Buys Protection 

From Kansas City comes word that Fox 
Film has sold Fox Midwest first, second and 
third runs in zones, with protection over 
others, and that Warner, MGM, Columbia 
and Universal also may be releasing new 
season product on the same basis. 

Independent exhibitors so far have not 
been approached on new season product 
deals by the major distributors, and they 
regard this as significant, especially in view 
of the fact that the exchanges are showing 
no desire to enter into a clearance pact pro- 
posed by the unaffiliated houses without the 
approval of Fox Midwest. The independents 
expect to force the issue shortly, and Fed- 
eral court action on the ground of conspiracy 
and monopoly are already being discussed. 

Threat of action was also heard in Bal- 
timore where independents are opposing ex- 
tended protection demands of an important 
unaffiliated circuit operator. It is under- 
stood one distributor has granted the higher 
clearance. 

While the Los Angeles schedule is gen- 
erally considered equitable and is being 
closely followed in that territory, the Inde- 
pendent Theatre Owners of Southern Cali- 
fornia has informed members that the clear- 
ance over 25-cent houses outside Los An- 
geles will be reduced from 49 days to 42 
days and subsequent runs will be reduced 
accordingly. The organization is working 
to cut the period to 35 days. 

Sam Briskin Resigns 
From Columbia Studio 

Sam Briskin, studio manager for Co- 
lumbia Pictures, has resigned, effective Oc- 
tober 15th. He gave as his reason the fact 
he couldn't come to terms with Harry Cohn, 
president, on a new deal following a differ- 
ence over a stock transfer which allegedly 
never materialized. 



R, N. Y. — RKO THEATRE, COLUMBUS, O. -— PALACE THEATRE, AKRON, O. — MAJESTIC THEATRE, U 
FORT WORTH, TEXAS — METROPOLITAN THEATRE, HOUSTON, TEXAS ~~ PALACE THEATRE, CLf 



— RKO THEATRE, V. 
TRE, HARRISBUfi 




AMOUNT THEATRE, LOS AN 
\TRE, STAMFORD, CONN. 
I^TRE, CINCINNATI, OHIO — 
;P„ DES MOINES, lA. C 
DNSOLIDATED AMUS 
[> THEATRE, FT. WAYNE, I 

NORTH ADAMS, MASS. A/|iAL^i^|^^pS, Jg^MCM, N. Y 
\ FLA. — CEDAR THEAT«|PdAK^^^^A.^^WOLI THEATRE, CHATTANOOGA, 

CITY, TENN. — MONROE THEATRE, KEY WEST, FLA. —TENNESSEE THEATRE, KNOX 

— GRANADA 
fTLE, WASH. — LI 

NORFOLK, VA. 
m CIRCUIT, BR 
j SAN DIEGO, 
\TRE, LANETT, 

VS THEATRES, INDIANAPOLIS, IND. — A. R. BO 
IE, BINGHAMTON, N. Y. — GARDEN THEATRE,«»LIWfBUS,13HI0: ^ CAROLINA THEATRE, CHARLES 
5SON, PA. — . STRAND THEATRE, ITHACA, Y. — MART THEATRE, BLACKFOOT, IDA. ~ MODERN T| 
— CAPITOL THEATRE, ELMIRA, N. Y. — COLONIAL THEATRE, ELMIRA, KANSAS THEATRE, K^' 

K THEATRE, READING, PA. RAMONA l^mpE, WjJfeATLAND, WYG^ RIALTC 
l^^sptHEATEE, CANAJOHA 
... .i^OSTOM^MASS 
y (^TY^ 





), CAlM^WEN ra^XIRCUIT, PHILADELPHIA, PA. — COLOfi 
JCKET, R. L --PjlgR^^ATRE, SAN JOSE, CAL. — STATE THEATF 

THEATRE, NEWPORT NEWS, VA QUILNA fl^TRp CO., LIMA, O, -^.JAC^SQiUHEAJ^lWl^Rd' 



lENT WLW/ ]EE. ' 1 



lOUNT Ti 

IROOl 



TO] 




lAPitL^amTRES,' 
THEATRE, TULSA, 
iEAPOLIS.vMINN. 



TERLOO, lA. — RIALTO THEATRE CO., PASSAIC, 
ILL. — GRAND THEATRE, LOUISVILLE, KY 
URAS THEATRES CORP., NEW YORK CITY — P 
N THEATRE, OMAHA, NEB. — GRAHAM 
3 THEATRE, MINNEAPOLIS, MINN. — TIME 

D, CONN. — WOMETCO THEATRES, INC, MIAMI, FLA. — CHATEAU 
.S. — ATLAS THEATRE, ADAMS, MASS. ™ REGENT THEATRE, JE>HO 
ATRE, ILION, N^.^ RIAL^p AeATR^^^MAi m^^^^mE 

^YM^kj^^l^wM^m -mEATffe, HANOVER, N. H. 

TAWtE, MDM.ETORO, MASS. — STRAND THEATRE, MONTPELIER, VT. -- PALACE THEATRE, Ol 

D 

IE 

c 
k. 

IJF 

M 



Ma' 




CHAli) 
IDLE HOUR THEATF' II 



You've heard him on the airf Now 
see him on the screen! A daily radio 
audience of countless millions ! 



SAN ANTONIO, 



JINGER THEATJ 



DES MOINES, low. 

.TRE, DUBUQl^jO^ JHob|^^^ COMM. PAL 

TRAL STATES THEA 

luiWfrrM^riE^mcuiT, Cleveland, o 

DURKE THEATRES, BALTIMORE, MD. — 
ON & MARCO, 'K Y. C. — RICHMOND Tl 
, AUGUSTA, GA."~~-ERNADA THEATRE, 1 
TSViLLE, ALA. ^ MAJESTIC THEATRE, JC 
, MEWMAN, GA."~-^DE SOTO THEATRE, R( 
R^ME THEATRE, BALTIMORE, MD. LIBERTY THEAl 
TEMN. ^ mmhWk THEATRES^^iay YORK CITY NEWPORT TI 



INC, BROOKLYN, N, Y, --^^ F, 
THEATRE, ATHENS, GA.™™MODJESKA 
^OWN, 
lONTi 
C 

.TRES, IMG, MEMP 
:'RE, EEADINI 



IMC, CHICAGO, ILL. ^ Ri 
ELD, ILL. ^ SPRECKLES TI 
O.mE^UMVSRSITY mEKim, CAMBRIDGE, MASS. LAIN 
TOffrlVIS. -^ EMPIRE THEATRE, BIRMINGHAM, ALA. ^^^LYMPIC THEATRE, ALTOONA, Pi 
PALACE THEATRE, OLEAR Y. ROXIE THEATRE, SANTA ROSA, CALIF. STRAND ' 
COLONIAL THEATRE, ^fc^A, UNION SQUARE THEATRE, PITTSFIELD, MASS. RI¥OLI THEA" 
LAWRENCE, mASS.--mm^^TimKim, SANTA MONICA, CAL.-^PARAMOUMT THEATRE, LYNCHBl 
r, KAS. BROAD VvA^W^TRE, COUNCIL BLUFFS, lA. EMBASSY THEATRE, CUMBERLAND, ME 
^KCE'^^Kim^^KI^ ORPHEUM THEATRE, TE 

E:EVILMRx.~-~MxTOp:fTRE, SHEBOYGAN, WiSG OPERA HOUSE, NEWPORT, R. L »^ INTERST 
H. Y. HiENAWP'lEAtKE, SPRINGFIELD, ILL. LATCHIS THEATRE, KEENE, H. ^ COLONIAL C 

l|, COLUMBUS, GA.-^STRAMD THEATRE, WASHINGTON, B. C»~"RIALTO THEA' 
'RE, GAE^^WON, TlK/'t PARAMOUNT THEATRE, MARION, IND.-™-METROPOLITAN THEATRE, MORGi 




RE, GREENSBORO 

^TRE, FREDERICKSBU 
OWN, P, 

;alto 

CUIT, 
O 

^UR 

MBdY, N. J, 
FOX 



TUXEDO THEAT 

Mic: 




RED BANK, N. J» ™^ GRANAD 
«ANAP01J|, IND. --^Afmh 



>ESMblNl 
Al|cE Tl 



JHEATRE, DALLAS, 1 
UM THEATRE, HA 
ANGELES, CAL, ^ f 
O, ^ NEW IOWA THEAl 
CE THEATRE, CH 
TRE, CAMBRIDGE, MASf 
TRE, ^nUX FALLS, S, I 
OINES, lA. ™™ P 
THEATRE, ST 

thAtre, new bedfc 
ouse theatre, hudson, n. y. -~ cap! 
sa, ala. — park theatre, auburn, r. l — strong theatre, burlington, 
orpheum theatre, danvers, mass. — seville theatre, east boston, mass. — i- 
is, mass. — fairmount theatre, hyde park, mass. -~- opera house, lebanon, n. h. — midi 
ird, me. -^-^ orpheum theatre, terre haute, ind. — interstate theatre corp., boston m. 
yette theatre, buffalo, n. y. — loew's theatre, syracuse, n. y. loew's theatre, ro 
ix. — denver theatre, denver, col. — paramount theatre, steubenville, o. — worth th 
ohio — aztec theatre, san antonio, texas -— rko-singer theatre, des moines, low/ 

orM^ MEE^^TVyEi^w w Aetro: 

iPIT* 





42 



MOTION PICTURE HERALD 



Se ptember 14, 1935 



KORDA'S PURCHASE OF PARTNERSHIP 
INTERNATIONALIZES' UNITED ARTISTS 



London Producer - Director 
Elected Mennber of Board; 
Sir Connop Guthrie on Ex- 
ecutive Committee of U. A. 

The sale this week b}' United Artists' four 
producer-owners of a fifth share in the cor- 
poration to Alexander Korda, London pro- 
ducer and director, brought the first open 
investment and management participation of 
British capital in an American distributing 
corporation of socalled "major" size. 

At a meeting held last Friday at the 
studios of United Artists in Hollywood, It 
was announced that Mr. Kcrda, chairman 
of London Films, was elected a member 
of the U A board of directors and now 
becomes a partner in the ownership of 
the company on an equal standing with 
Mary PIckford, Charles Chaplin, Douglas 
Fairbanks and Samuel Goldwyn. 

It also was announced that Sir Connop 
Guthrie, member of the directorate of 
London Films, who accompanied Mr. 
Korda on the visit to Hollywood, has been 
elected a member of the executive com- 
mittee of United Artists. London Films 
Is the company's production affiliate in 
England. 

Saluting Alexander Korda as "a producer 
who, almost single-handed, raised the British 
film industry from the shadows of medi- 
ocrity to a foremost place in the world mar- 
ket," Arthur W. Kelly, vice-president of 
United Artists in charge of foreign distribu- 
tion, declared that "Korda's entry into the 
company marks a decided step forward in 
the further internationalization of United 
Artists." 

Goldwyn to Make Film at London 

Plans are now being made for Samuel 
Goldwyn to produce a film at the new Lon- 
don Films studios in England. It is prob- 
able that the new organization of Pickford- 
Lasky Productions also will soon go to Eng- 
land for production of one of its coming 
season's pictures. 

"It is to be the beginning of a free in- 
terchange of personalities and production 
facilities between United Artists' producers 
on both sides of the Atlantic," said the home 
office management in New York. 

Financial terms of the arrangement by 
which Mr. Korda acquired a fifth interest 
in the corporation were not disclosed. How- 
ever, the New York Times observed that the 
existing members paid a reputed $650,000 
for Joseph M. Schenck's holdings when Mr. 
Schenck resigned as a partner to join 20th 
Century-Fox, and another $550,000 for con- 
trol of Art Cinema Corporation. "Their 
own memberships," the Times concluded, 
"are valued in excess of $1,000,000 each." 

Mr. Korda hailed the new arrangement 
as a "hands-across-the-sea move which I 
am sure will be beneficial to both the Ameri- 
can and the English industries." 

He said he would go on producing his 
pict\n-es in England, returning immediately 



to London to begin production of "Cyrano 
de Bergerac," with Charles Laughton, and 
"Lawrence of Arabia," with Walter Hudd, 
a new actor discovered by George Bernard 
Shaw in England. 

Aside from the free interchange of artists, 
writers, directors and technicians between 
American and British studios that will re- 
sult from the new deal with Mr. Korda, Mr. 
Kelly believes that it will also have the ef- 
fect of ultimately making London as im- 
portant a production center as Hollywood. 

Sees Better Grade of Product 

"In the first place," he explained, "if the 
production burden is more evenly divided 
between Hollywood and London, we will 
get a better grade of product. 

"Secondly, with a base of production on 
both sides of the Atlantic, we are more apt 
to get films of international appeal — pic- 
tures with scope, with stories of universal 
interest that will make them more acceptable 
and more marketable in foreign territories. 

"Thirdly, there are definite economic and 
psychological factors that make it impera- 
tive for American producers who are eager 
for a place in the foreign market to make 
pictures in London, one of the ranking cos- 
mopolitan centers of the world." 

The coast conferences over, Alexander 
Korda left Hollywood by plane Wednesday 
and was to arrive in New York Thursday. 
He was accompanied by Stephen Pallos, 
general manager of London Films, and Sir 
Connop Guthrie. 

Korda to Produce Six 

Maurice Silverstone, chairman of United 
Artists, Ltd., the European division of the 
company, is also due to arrive in New York 
Thursday. The four will spend a few days 
in the east before sailing for London. 

Tentative plans are for Mr. Korda to pro- 
duce six pictures during 1935-36, at least 
four of which will be made in England aim- 
ing at the international market. He intimated 
certain films not in the company's announced 
program might be made for the English 
market only, adding that he was not inter- 
ested in raiding American studios for talent 
and intended to build his own talent roster. 

United Artists' producers won three of 
the six prizes awarded at the third biennial 
motion picture exhibit held at Venice, Italy. 

The gold medal awarded by the Italian 
Confederation of Professional Men and 
Artists for the best animated cartoon was 
presented to Walt Disney for "The Band 
Concert." The special cup donated by the 
Italian Government Motion Picture Bureau 
for the best direction went to King Vidor 
for his work on "The Wedding Night," a 
Samuel Goldwyn production, and "Sanders 
of the River," a London Films release 
through United Artists won the cup donated 
by the Town of Venice for the best music- 
and-folklore picture among the 84 screened 
at the exhibition. 

Among the other prize winners were : 
tlie Mussolini Cup to Greta Garbo for her 
work in "Anna Karenina" (MGM), pro- 
duced by David O. Selznick, who is now a 
United Artists producers, and a cup to 
"Becky Sharp," RKO, for best color film. 



British Companies 
Plan Big Budgets 

by BRUCE ALLAN 

London Correspondent 

Production programs announced this week 
by two British units emphasize the extent to 
which London is interesting itself in studio 
projects, and also the growing importance of 
C. M. Woolf's releasing company. General Film 
Distributors, Ltd. General will handle the prod- 
uct of both Capitol Film Corporation, Ltd., 
which has a first year's schedule of £600,000 
($3,000,000) and of United Productions, Ltd., 
which in its policy statement envisages £100,000 
($500,000) pictures as a standard. 

Implicit in both these announcements is 
the Intention to aim at world distribution, 
and more particularly American, and this 
policy is obvious also In the story, director 
and star plans of both companies. 

Capitol, an expansion of the earlier com- 
pany with the same name, founded by Max 
Schach and Karl Grune (and which made 
"Abdul Hamid" for ABP) has such directors 
as Karl Grune, Al Werker, Jack Raymond and 
Maurice Tourneur, and its star announcements 
include the names of Ann Harding, Elissa 
Landi, Jack Buchanan, Clive Brook, Helen Vin- 
son, Nils Asther, Fay Wray, Anna Neagle and 
Richard Tauber. 

Separate Units In Parent Body 

United Productions, with a makeup similar 
to that of United Artists — that of a number of 
separate production units in a parent organiza- 
tion — has on its directorate C. M. Woolf, Dr. 
Kasas, Leslie Howard, Eugene Frenke (hus- 
band of Anna Sten) and Rudolph Forster (the 
male lead in Bergner's "Dreaming Lips"). 

Its story announcements include "Bonnie 
Prince Charlie" under Leslie Howard's super- 
vision, and "Lady Hamilton" with Anna Sten 
and Forster, supervised by Dr. Frenke. Before 
"Lady Hamilton" goes into production, Anna 
Sten is playing in "A Woman Alone" for Gar- 
rett-Klement Pictures, Ltd., which has just 
signed Henry Wilcoxon to play opposite her. 

Studio Space at Premium 

Capitol is taking space at British & Do- 
minions studio at Elstree. During the next 12 
months the demands on the B&D plant will be 
such that the new floor mentioned as a possi- 
bility at the recent company meeting already 
seems a minimum necessity. Apart from B&D's 
own program, the studio has to accommodate 
the production demands of Herbert Wilcox 
Productions, Ltd., as well as Capitol, and Trans- 
Atlantic already is using space there. It is also 
the center for Paramount British productions, 
while the demands of independent producers 
probably are as pressing in the case of B&D as 
in that of every other modern plant in the Lon- 
don area. 



RKO Directors Meet 

The board of directors of Radio-Keith- 
Orpheum held its regular quarterly meeting 
last Friday. J. R. McDonough, president of 
RKO Radio Pictures, arrived in New York 
for home office conferences. 



September 14, 1935 



MOTION PICTURE HERALD 



43 



FIGHT STARTS OVER EIGHT ADVERSE 
BILLS ENACTED IN LAST SESSION 



California Citizens' Statewide 
Petition Against Chain Store 
Tax Points to Long Non-En- 
forcement Period or Repeal 

The few victories won in state legislatures 
over the motion picture by proponents of the 
hundreds of adverse bills that were proposed 
during the legislative season recently ended 
— culminating the worst attack on the indus- 
try in years — are threatened with a short life. 

A statewide petition by citizens against 
California's chain store tax (probably ap- 
plicable to circuit theatres) destines that 
levy to a long period of non-enforcement 
or repeal. 

Distributors are ready to fight Florida's 
stamp act. 

Mississippi exhibitors envision repeal of 
the state's 12 per cent admission tax, as a 
result of impending political changes. 

Missouri's tax law is being attacked as 
invalid. 

Distributors in New York are continu- 
ing their court opposition to the city sales 
tax. 

New Jersey merchants are up in arms 
over the state's new sales tax. 

Tests of the new Ohio and Wisconsin 
laws prohibiting designated playdates 
were set for September 23d. 

Concessions were granted exhibitors on 
Ontario's heavy taxes. 

The petition for a referendum on California's 
recently-enacted chain-store tax has already 
been signed by 250,000 residents, and election 
authorities believe only 150,000 names are re- 
quired to compel the state to return the question 
to the voters. This automatically would stay 
enforcement and during the stay attacks are ex- 
pected to be made on the bill's constitutionality. 

Non-Payment Defended 

Large distributors, led by RKO, are defending 
their non-payment of Florida's stamp tax on 
contracts and other legal documents on the 
grounds that the contracts are not closed within 
the state but at the home offices in New York. 
The tax is 10 cents for each $100 involved in 
the contract. The state is expected to start suit 
to force collection. 

The nomination in Mississippi of Hugh L. 
White for governor at last week's primaries is 
encouraging to theatre owners v/ho now see pos- 
sibilities of obtaining a repeal or considerable 
modification of the state's 12 per cent admission 
tax. 

Cole County circuit court, at Jefferson City, 
Missouri, received a request from merchants to 
rule on the constitutionality of the state's new 
sales tax law, which merchants and exhibitors 
agree is one of the worst nuisances ever per- 
petrated as an obstacle to the normal con- 
duct of business where the making of change 
in small amounts is an important part of the 
procedure. The tax, one per cent, requires pay- 
ments in mills with tokens. 

New Jersey's merchants were equally bitter 
toward the new state sales tax there and were 
preparing to go to the courts for relief, on 
grounds of unconstitutionality. 

Distributors met in New York last Friday to 
decide on action against the city's attempts to 
collect sales taxes on local film rentals, and it 



PETTENGILL TO PRESS 
BLOCK BOOKING BILL 

The Pettengill bill to outlaw block 
and blind booking will be pressed at 
the next session and hearings will be 
sought in January, the Representative 
said in the Congressional Record 
Wednesday. He said the bill was 
written by the Motion Picture Re- 
search Council "aided by viany other 
sources." No effort will be made to 
enact censorship regulation, he added. 



was decided to retain special counsel for the 
fight, which will be led in a test by Universal 
and United Artists. 

The city some weeks ago filed notices with 
both these companies for payment of the levy, 
and briefs setting forth the reasons for non-pay- 
ment were promptly filed with City Comptroller 
Frank T. Taylor. Basically, the distributors 
contend that films are not subject to such a tax. 

The suit of RKO Distributing Corporation in 
a test against the State of Ohio, John W. Brick- 
er, attorney general, to determine the validity 
of the law prohibiting designated playdates, is 
scheduled to be heard before Judge Benson W. 
Hough, in federal court, Columbus, O., on Sep- 
tember 23d. 

The playdate bill passed both legislative 
houses at the last session, but was not signed 
at that time by Governor Davey because it was 
declared unconstitutional by the state's attorney 
general. It automatically became a law, how- 
ever, on July 16th, just before the distributors' 
test suit was filed, and has since been pending. 

Like the Ohio test, a similar situation in Wis- 
consin is expected to attract nationwide motion 
picture attention. The Wisconsin suit likewise 
is set for September 23d, and, instituted by Fox 
and MOM, will be heard in federal court at 
Milwaukee. 

Concession in Ontario 

Premier M. F. Hepburn has extended a con- 
cession to exhibitors of Ontario by amending 
the drastic Amusements Tax Act to exempt 
children under 16 when the admission price does 
not exceed 25 cents. However, exhibitors must 
continue to make complete returns on the non- 
taxable attendance. 

Further observation of the legislative front 
as it affects motion pictures disclosed this week 
that Sunday films will corne up for vote in No- 
vember in three additional towns : Sharon, 
Franklin and Oil City. 

The 1935 session of the Massachusetts legis- 
lature, just concluded after a meeting of record 
length and activity, found motion pictures suc- 
cessful in practically every instance, this de- 
spite the seriousness and multitudinousness of 
bills introduced which were unfriendly to the 
industry. To Joseph H. Brennan, former Bos- 
ton Loew State theatre manager serving his 
first few months as executive secretary of the 
state MPTO, goes most of the credit for the 
emerging of the industry from the stormy legis- 
lative sea. Mr. Brennan was the acknowledged 
leader of the motion picture in State House 
circles and was aided, on occasion, by Martha 
W. Ferris, of the Boston Film Board, and by 
Arthur K. Howard, of Allied. 

Several billboard bills were shelved without 
much discussion. Then Governor Curley in- 
troduced a billboard measure that provided for 
the scrapping of all local laws and the placing 
of all outdoor advertising under a politically 



Tax Opposition Undertaken or 
Planned in Florida, Mississippi, 
Missouri, New York, New Jer- 
sey; Playdate Laws Assailed 

appointed state administrator. Largely through 
the efforts of Mr. Brennan, portions of the bill 
that would have imposed censorship on theatre 
marquees, license fees for each change, were 
extracted. After establishing a record for the 
number of times it was killed and revived, the 
billboard bill was allowed to remain defeated. 

Dangerous to the industry was the bill 
introduced by Representative Thomas A, 
Dorgan which sought to ban all children 
under 14 years of age from theatres ex- 
cept at "suitable" showings. Suitability 
would have been determined by an un- 
paid beard consisting of one representa- 
tive of each important religious sect, ap- 
pointed by the governor. Furthermore, the 
bill provided that any concern showing 
"or producing" a motion picture that did 
not pass the board would have Its license 
revoked in Massachusetts. This would have 
given the board the right to prevent any 
distributor from doing business in the Bay 
State. The House turned down the bill by 
the narrow margin of 57 to 31. 

Representative Dorgan also sought to prevent 
attendance of individuals under 20 years of age 
at theatres located in buildings where liquor is 
sold. The House defeated this, 56 to 42. 

A drastic measure introduced by Senator 
Scanlan would have turned licensing boards in 
the state into censor groups required to pass on 
each separate motion picture before it could 
be exhibited in any of the boards' respective 
communities to anyone under the age of 21 years. 
The bill also sought to prevent everyone under 
the age of 14 years from attending the showing 
of any motion picture, whether approved or not, 
after "seven o'clock in the evening unless ac- 
companied by an adult." 

Win Fight on Licensing 

Theatremen won the fight against a bill to 
place the licensing of stage hands into the hands 
of the commissioner of public safety, believing 
the present setup to be fair. 

Another bill that probably would have put 
many smaller theatres out of business was 
turned down after a long fight. This would 
have set up a complicated licensing system for 
heating and cooling systems in theatres. 

An attempt to legalize dancing on theatre 
stages on Sundays fell through when the indus- 
try, fearing friction with religious groups, did 
not support it. 

A measure to establish an "Economic Coun- 
cil," along the lines of the NRA, met industry 
disfavor because, among other things, it would 
have controlled the financing of film companies 
and subsidiaries and regulated distribution. It 
was defeated. 

A petition, framed to provide for sharper en- 
forcement of the Sunday law in this state, pro- 
viding for film censorship, was deemed unneces- 
sary and defeated. 

Numerous tax bills were filed. All especially 
pertinent to the industry were defeated. In ad- 
dition to several sales tax measures, such bills 
eventually killed included one providing for a 
levy of five cents on all theatre admissions with 
an added ten per cent for tickets selling for 
more than 50 cents. 



44 



Florida Storm 
Pictures IV ere 
Lost for Days 

Back of the photographing for the news- 
reel of a great disaster, there invariably bil- 
lows and storms a great story of human 
achievement. Back of the steamer Dixie and 
Florida Keys storm story lies a tale of news 
gathering that combines heroic fortitude, 
.ingenuity, foresight, utter folly and dogged 
perseverance. 

On the night United Press flashed a warn- 
ing that a storm was threatening Florida, 
Charles Ford, editor of Universal Newsree!, 
immediately got busy, with telephone and tele- 
graph, making arrangements in the Florida 
points which seemed to be strategic. The man 
for the assignment was photographing the gar- 
ment strike in New York, and Mr. Ford gave 
him his orders to proceed to Newark airport, 
where a plane would be awaiting him. His in- 
structions were in the plane. In spite of the 
most terrific flying weather, the plane finally 
staggered into Jacksonville. It could go no 
further. They had expected this in New York, 
and had made arrangements, by offering a big 
bonus, for a "daredevil" to drive the camera- 
man in a car from Jacksonville to Miami. 

Flies Over Steamer 

The car left at 4 .30 Tuesday afternoon, and 
arrived in Miami at 5 :00 A. M. Wednesday, 
the driver almost helpless, the car ruined. In 
the meantime arrangements had been made 
with the Coast Guard for a seaplane. Pathe 
and MGM newsreels then combined with Uni- 
versal. All agreed that the shots be shared 
equally. Only one cameraman could go on the 
treacherous air journey, but James Lyons is an 
intrepid cameraman, and he flew over and photo- 
graphed from every angle the stranded steamer 
D ixie before any rescue vessel could come 
within a mile of where the Morgan liner lay. 

On the way back to Miami Lyons discovered 
from the air the catastrophe that had over- 
taken the veterans on the Keys, and induced 
the Coast Guard pilot to fly over the destroyed 
camp so he could photograph that. Back in 
Miami, Lyons called up New York. Universal 
had already bought by phone a Cadillac auto 
and it lay with the engine running, ready for 
Lyons to make the trip to Jacksonville. In 
Jacksonville he would have just time to catch 
a train, and all provisions had been made for 
the insurance and packing of the film. It was 
late Wednesday night. 

Cameraman Collapses 

But Lyons hadn't slept in 48 hours, and he 
had had the physical experience of pitting his 
strength against the hurricane, which at times 
had registered 120 miles an hour. He was at 
the end of his strength as he was about to seek 
the auto at Miami to make the trip of 400 miles 
to Jacksonville with the only shots made of the 
Dixie. And as he stepped out of the booth he 
collapsed. The police picked him up, but nat- 
urally did not know how valuable was his equip- 
ment and his cans of pictures. 

In the morning Ford again took up his long 
distance direction of the adventure. After two 
hours of failure to contact Lyons in despair he 
called up his own younger brother John, who 
lives in Miami, but who knows nothing what- 
ever about photography. He gave him the facts 
and put it up to liim to locate Lyons and rescue 
as much as possible of the wrecked iiewsreel 
story. Young Ford discovered that Lyons had 
walked across tlie street after telephoning Ford, 
and dropped senseless with fatigue. Young Ford 
also located the film and the camera but not 
the camera case. 

He gathered up ever> tliiiv; that he could find. 



MOTION PICTURE HERALD 



SHORT PRODUCT 
PLAYING BROADWAY 



Week of September 7 
CAPITOL 

Pitcairn Island Today MGM 

Poor Little Me MGM 

PARAMOUNT 

Major Bowes' Amateur The- 
atre of the Air RKO Radio 

Time for Love Paramount 

Hooked Lightning Paramount 

RIVOLI 

Mickey's Fire Brigade United Artists 

ROXY 

Three Lazy Mice. Universal 

The Amateur Husband Educational 

STRAND 

Buddy, the "Gee" Man . . . . Vitaphone 
Springtime in Holland Vitaphone 



not knowing exposed film from unexposed. 
The Fords spent $50 in long distance conver- 
sation while the newsreel editor in New York 
tried to explain how to unlock and unload an 
Akeley camera, a job that is purposely made 
as intricate as possible. By this time trains 
were running from Miami to Jacksonville. 
Young Ford insured the shipment for $5,000, 
which the telegraph company reduced to $50, 
thinking the larger sum was extravagant. This 
well-intentioned act caused further delay. A 
$5,000 package would have been guarded with 
care and not dumped unceremoniously on the 
platform. 

Ford, in New York, kept in contact with 
the shipment by phone and telegraph in the 
hope that he would be able to take the ship- 
ment off the train in Jacksonville, and send it 
by plane to New York. But the fliers were 
still grounded in Florida. However, the orders 
to take the shipment off at Jacksonville could 
not be countermanded in time, and the film was 
heaved out on the platform at Jacksonville. It 
was four hours before another train, and a slow 
one at that, could pick it up. 

A whole day had been lost and still no flying 
weather. It was not until noon on Friday that 
a plane sent out from New York intercepted 
the shipment at Roanoke, Va., and brought it 
to New York for showing in the theatres on 
Saturday morning. 



Louis Lighten Joins 
MGM As a Producer 

Louis D. Lighten has joined Metro- 
Goldwyn-Mayer as a producer and his in- 
itial picture under the new arrangement will 
be "Captain Courageous," based on the 
Rudyard Kipling novel and starring Freddie 
Bartholomew. He also plans to star 
Bartholomew in "Kim," another Kipling 
work. 



Mar+a Eggerth Feted 

Marta Eggerth, Universal's latest impor- 
tation, was feted last week at the Waldorf- 
Astoria in New York on her arrival from 
Hungary. Among those who welcomed the 
star were Frank Nugent of the New York 
Times, Martin Dickstein of the Brooklyn 
Times. Madge Evans, C. Halliwell Duell, 
Robert Hurat, Dorothy Dey, Dr. Reiss of 
the Staats-Zeitimg, Dorothy Dunbar, Flor- 
ence Strauss, Leah Salisbury, Leila Bauer, 
Bland Gregory, Alice Schupper, Stephan 
Bosch, Ramon Romero and Morris Kinsler. 



September 14, 1935 

Paramount Earns 
$196,000 in 2nd 
Quarter of 1935 

Estimated net earnings of $796,000, after 
interest, reserves and federal income taxes 
were reported by Paramount Pictures, Inc., 
for the second quarter of 1935 in the first 
official statement of earnings, issued Tues- 
day, to come from the corporation since the 
reorganization was effected July 1. These 
earnings are ec[ual, after one-quarter's divi- 
dend requirements on both classes of pre- 
ferred stock, to 17 cents a share on the 
1,610,452 common shares, and compare with 
estimated net earnings for the first quarter, 
ended March 31, of $1,472,000, or 59 cents 
a share on the common. 

$1,289,500 Operating Earnings 

Operating earnings of $1,289,500 for the sec- 
ond quarter compared with $2,405,000 for the 
first three months of 1935. 

Added to the second quarter's operating earn- 
ings were $76,800 in dividends from non-con- 
solidated subsidiaries and a foreign exchange 
adjustment of $216,200. 

Deducted were $55,000 for interest on a bank 
settlement (non-recurring after June 29, 1935) ; 
estimated federal income taxes of $195,500 ; 
$400,000 for interest for the second quarter on 
the new debentures of Paramount Pictures, Inc., 
which bear interest from January 1, 1935, in 
accordance with the plan of reorganization ; 
and, $136,000 for reserve for losses of Para- 
mount Broadway Corporation and companies 
which are inactive or the future status of which 
is uncertain. 

Reorganization Costs Excluded 

A statement from the corporation said : 
"The above results have been prepared by the 
company's accountants from the books and re- 
ports of subsidiaries, and are subject to annual 
audit by public accountants. They exclude ex- 
penses incident to the bankruptcy and reorgan- 
ization of the parent company. They do not 
include the results of operations of Olympia 
Theatres, Inc., and Minnesota Amusement Com- 
pany and certain indirectly owned subsidiaries 
which were in receivership or bankruptcy 
throughout the period, and whose operations, 
therefore, do not affect the current earnings of 
Paramount Pictures, Inc. 

"Net capital losses for which new reserves 
were created on the balance sheet of September 
29, 1934, are also excluded. Operations of com- 
panies which are not wholly-owned or substan- 
tially wholly-owned are included only to the 
extent that dividend income has been received 
therefrom. 

"The second quarter's earnings reflect 
seasonal factors, and to some extent the adverse 
effect of the temporary slowing down of pro- 
duction resulting from the reorganization of the 
studio management undertaken early in the year 
and still in progress. Studio production is in- 
creasing, but the effect of the lower production 
rate during the spring and early summer will 
continue to be reflected in operating figures for 
some time." 



Picks Four for Germany 

RKO Export Corporation has closed a 
deal with Charles F. Unger of New York 
and Berlin for four of its 1934-35 pictures 
to be distributed in Germany. The films 
picked by Mr. Unger are "Roberta," "The 
Gay Divorcee," "Break of Hearts" and 
"The Silver Streak." 



<^ BOX OFFICE IN THE AMPLIFIER 




Money-Making 
Step-Up 

ALMOST any amplifier can step-up the volume 
^ V of sound, but it takes a mighty fine one to 
avoid stepping-down the quality and box-office. 

That's why RCA put so much thought and 
effort into making the finest amplifier it could de- 
vise for its High Fidelity Photophone equipment. 

This amplifier handles the output of the sound 
head without distortion. It steps up the volume 
to the level you need and preserves all the most 
delicate tones and overtones that are so essential 
for faithful reproduction, audience satisfaction. 

This is a triumph of great engineering. 

It is also a masterpiece produced by practical 
men, for practical men to use. 

You see the evidence of practicality in the ab- 
sence of batteries, of motor-generators; in the use 
of standard tubes; in the standard mounting racks 
that can be placed against a wall, since all units 
come out from the front; in simple provisions for 
meeting emergencies; in thorough precautions to 
make emergencies as rare as possible. 

Add all these things up. Plus them with a main- 
tenance and service schedule that gives you expert 
attention when you need it, at a fair price. The com- 
bination means Box Office set-up — money made 
with the most efficient use of money and materials. 



AMPLIFIED POINTS 



1. All AC operated. Each unit complete in 
itself, without separate eliminators. 

2. Each unit fits standard channel iron rack, and 
is installed from front. Rack can be placed 
against wall, saving space. 

Standard RCA Radio tubes, low in price, 
available anywhere. 

No amplifier in sound head and so no troubles 
with vibration, oil, dirt. Amplifier can be 
placed where convenient, almost any distance 
from sound head. 

9. Projectionists have what it takes 



3. 



4. 



5. Optional remote volume control permits ad- 
justment of volume directly from auditorium. 

6. Reliable, long-life rectifiers for speaker fields 
and exciter lamps. 

7. Separate voltage and power amplifier in same 
rack. If power amplifier goes, continue 
show with voltage amplifier. Should there 
be any changes in recording in future, am- 
plifier can be easily, economically brought 
up to date. 

8. Simple, reliable, swift change-over relay, 
to get the most out of the amplifier. 



RCA PHOTOPHONE 




SENSE MAKES DOLLARS 

Hit films and attention-arresting 
promotion can go a long way 
toward overcoming imperfect 
sound. But why handicap your 
bookings? It's good dollar- 
making sense to take all the 
RCA High Fidelity Photophone 
apparatus can give you. 



PHOTOPHONE DIVISION • RCA MANUFACTURING CO., INC., CAMDEN, N. J. (A RADIO CORPORATION OF AMERICA SUBSIDIARY 



46 



MOTION PICTURE HERALD 



September 14, 1935 



TRAVELERS 



MAXWELL WARNS OF 
PRODUCTION "BUBBLE 



Chairman of Associated British 
Says Gross Receipts Have 
Not Kept Pace with Costs 

by BRUCE ALLAN 

London Correspondent 

An outspoken warning of the danger of 
over-expansion in the British production 
field and a possible loss of millions of pounds 
of invested money, as in the first post-quota 
boom, was pronounced by John Maxwell, 
chairman of Associated British Picture Cor- 
poration, Ltd., at the annual meeting of that 
company, when the already announced final 
dividend of 6 per cent (making 10 per cent 
for the year) was confirmed. Mr. Maxwell's 
word of caution came at about the time that 
an estimate was going the rounds of the 
trade that $50,000,000 had been invested in 
the British industry since the end of May. 

"Conditions in the production field have 
become increasingly difficult in the last 
12 to 18 months," he said. "Costs have 
been mounting steadily, individual films 
have become more expensive, and gross 
receipts have not been increasing propor- 
tionately." 

"There has been a great and unusual flow of 
money into film production and it is not always 
wisely and properly spent," he said. "British 
film production seems to be looked upon as a 
new Klondyke — a land flowing with easy money 
for all and sundry. Large sums of money are 
being spent extravagantly and wastefully. 

Points to Labor Pay Demand 

"These fantastic ideas of money values are 
even permeating downwards, and at present we 
are faced with demands from the Electrical 
Trades Union for some of their members which, 
if granted, would mean that a man called in to 
work for one hour on Sunday would be entitled 
to be paid about £5.12 for his hour's work, and 
if called in to work at night instead of during 
the day for three nights in the week, would be 
earning £40 to £50 ($200 to $250) for his week's 
work." 

Mr. Maxwell said he knew of large sums of 
money advanced on pictures having been lost 
in the last year or so, adding : "I would de- 
plore a return to the conditions that existed in 
1928-29 when almost two millions was lost in 
the liquidation and reconstruction of film pro- 
duction companies. . . ." 

"I think it right to remind those who are 
financially interested but have no actual expe- 
rience in the business, of the underlying risks. 
I make these remarks also for the purpose of 
conveying to our shareholders that we are not 
dependent to any extent for the profit-earning 
capacity of the corporation on our film produc- 
tion department. . . ." 

Accountancy Plan 

Giving details of ABP's own method of pro- 
duction accountancy, Mr. Maxwell said : 

"Our method is to cost each picture sepa- 
rately, and when it is finished it goes into stock 
at actual cost. All receipts derived from the 
film are applied in reduction of the cost as the 
money is received, until a point is reached when 
the cost is completely eliminated by receipts, 
and the surplus thereafter emerging is then, and 
only then, treated as profit. If, at the end of 



twelve months, the receipts from any films have 
not reached the cost figure on our books, then 
the shortage between receipts and costs is writ- 
ten off at once as a loss. In this way, we never 
at any time assume profits before they are 
actually realized, and on the other hand write 
off losses as soon as they are ascertained." 

With regard to Wardour Film, Ltd., and 
Pathe Pictures, Ltd., Mr. Maxwell said: 

"Our distributing companies do not in any 
sense exist or make their profits at the expense 
of the production side of the business, as we 
only charge against our productions department 
a commission for the services rendered by the 
distributing companies in handling their pictures, 
which is practically equivalent to the actual cost 
involved in this service." 

V 

Mark Ostrer Comments 

Mark Ostrer, chairman and managing direc- 
tor of Gaumont-British, in an interview with 
"The Cinema," supported Mr. Maxwell's warn- 
ing so far as it refers to "a certain type of inde- 
pendent company that comes into the industry 
to make an isolated picture, raises money from 
one source or another, and then rushes round 
hiring artists on any terms." 

At the same time he issued a warning of the 
danger of judging a film production enterprise 
by the scope of its expenditure. 

"It is not the amount spent on production that 
matters," he said. "It is the amount spent in 
relation to the quality produced. We spent con- 
siderable sums on our pictures, but we do it 
for the international market, and we get in the 
results." 

Mr. Ostrer found an explanation of the 
growth of small companies in the encourage- 
ment given by the Films Act in its present form. 

"Some of the small independent companies 
are just nuisances," he said. "They do not mean 
anything to British production. They are kept 
in being because of the Quota." 

He advocated amendment of the Act by re- 
storation of the "margin of safety" between the 
distributing and exhibiting quotas which has 
been abolished now that the 20 per cent figures 
apply universally. This margin was once 50 
per cent, but was reduced in stages to 5 per 
cent (20 per cent distributors, \7y2 per cent 
exhibitors) before it was removed altogether. 

"March of Time" in England 

For the British introduction of "The March 
of Time," Frank Tilley of Radio Pictures, Ltd., 
staged a press luncheon at Kettner's which at- 
tracted an unusually large attendance of Fleet 
Street celebrities, including Editors Christiansen 
of the Express and Carthoys of the Daily 
Sketch, A. Webb, assistant to the managing edi- 
tor of the Daily Herald — Odhams group — and 
Bill Hickey, the Express quick-fire personality 
writer. 

The impression made by the specimen reels 
afterward displayed at the Prince Edward was 
decidedly favorable, and the promise of British 
material in regular "March of Time" releases 
suggested that exhibitors also will look with a 
kindly eye on the new attraction, the American 
history of which, by the way, was very inter- 
estingly explained by Daniel Longwill of Time. 



Garvey Resigns at Fox 

Stanley Garvey has resigned from the 
story department of Twentieth Century-Fox 
at the Hollywood studios. He will be suc- 
ceeded by ICarl Tunberg, who was formerly 
in the department under Jason Joy. Tun- 
berg will also act as assistant to Julian John- 
son. 



Gene Fowler arrived in Hollywood to start 
work on "Professional Soldier" for 20th Cen- 
tury-Fox. 

Arthur Sanchez of Trans-Oceanic Film Ex- 
port Company sailed on the He de France on 
a business tour of Europe. 

Marguerite de Beers sailed on the American 
Trader for England last Friday. 

Harry H. Thomas, president of First Division 
Exchanges, Inc., is making a tour of the 
company's eastern branches. 

Louise Henry has returned to Universal City 
to complete work on the picture "Remember 
Last Night." 

H. M. Warner is expected to stop over in St. 
Louis for a few days on his way Ea.st from 
the studios. 

Bruce Bromley, special counsel for RKO, left 
New York by plane for St. Louis. 

Marta Eggerth, Universal player, has arrived 
in Hollywood from New York. 

D. A. DoRAN, Jr., has left New York for a 
two weeks' stay on the Coast. 

Leo Carrillo is in New York from Atlantic 
City. 

Ikving Lesser left New York for St. Louis. 
J. R. McDonough, RKO Radio Pictures head, 

arrived in New York from the Coast for a 

brief visit. 

N. L. Nathanson arrived in New York from 
Toronto. 

John Boettiger arrived back in New York 

after a vacation in the West. 
Fanny Brice left New York for the Coast to 

play herself in MGM's "The Great Ziegfeld." 

I. E. Chadwick left New York for Hollywood. 
Edgar Selwyn sailed on the Normandie for a 

short vacation in England. 
Herbert T. Kalmus, president of Technicolor, 

left New York for the Coast. 
F. F. Bryant departed for Hollywood from 

New York. 

Jan Kiepura arrived in New York on the 

Europa en route to Hollywood. 
Harry E. Nichols, of the field staff of Quigley 

Publications, will visit exhibitors east of the 

mountains in the State of Washington the 

coming two weeks. 

E. M. Loew, president of Loew Theatres in 
New England, left Wedneday on the Manhat- 
tan for Europe. 

Johnny Green, orchestra leader, left by plane 
Friday, bound for the Coast, to join the new 
Jack Benny program. 

Henry Ginsberg, vice-president and general 
manager of the Hal Roach Hollywood studios 
with Mrs. Ginsberg arrived in New York 
last Friday on the Aquitania, en route to the 
Coast. 

Charles Skouras left New York Tuesday 
night by plane for Los Angeles. 

Arthur Jarratt, chief film booker for GB 
theatres, arrived from London on the Majes- 
tic Tuesday. 

Harry Huffman accompanied by Mrs. Huff- 
man left New York for Denver. 

Oliver H. P. Garrett and Cornelius Vander- 
bilt arrived in New York from California via 
the Santa Elena. 

Nathan Burkan arrived in New York from 
the Coast. 

Milton Hartmann, Hubert Schonger and 
Dr. Berta Conninx, German photographers, 
arrived on the St. Louis Monday. 

Lou Edelman and Mrs. Edelman are in New 
York from Hollywood. 

Ruth Chatterton now in New York may play 
the lead in the stage play "First Lady." 

Felix F. Feist is due in New York from Eu- 
rope on the 16th. 

Phil Reisman will return to this country from 
Europe early in October. 

S. Charles Einfeld is in Detroit. 

Maurice Goodman returned to New York from 
Europe. 

Francis Lederer returned to Hollywood after 
a visit to New York. 



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Current releases 



Curly Top, with Shirley Temple, John Boles, and Rochelle Hudson. 
The Farmer Takes a Wife, with Janet Gaynor and Henry Fonda. 
Way Down East, (all star cast). 



48 



MOTION PICTURE HERALD 



September I 4, 1 935 



THE HOLLYWOOD SCENE 

SCHNITZEK SELLING SHOWS BEHIND SCREEN 
LASKY PROTESTS SCHUMANN-HEINK SIGNING 
ENGEL AND ZINN QUIT 20TH CENTURY - FOX 
16 FEATURES COMPLETED, 8 GO INTO WORK 



JOSEPH 1. SCHNITZER, past presi- 
dent of RKO-Radio and one of the in- 
dustry's great salesmen, is now selling 
shows from behind the screen, instead of for 
the screen. 

A year ago Mr. Schnitzer discovered the 
plight of Dan, Joe and Ike Greenberg, three 
salvage merchants who knew nothing about 
the picture business. Twenty-four hours 
after meeting the boys, Joe Schnitzer was the 
sole owner of the extensive costuming con- 
cern. 

Started as a two-by-four Indian curio 
store on Main Street, years ago, today as 
the Western Costume Company it occu- 
pies a six-story building with a million 
square feet of storage space, and services 
every major studio in Hollywood, reducing 
costs of production in time, research, in- 
vestment. 

Three quarters of a million costumes hang 
in the antiseptic dark of storage racks, wait- 
ing for hurry calls. Guns, from priceless 
old muzzle-loaders to deadly efficient Rem- 
ington rifles, are stacked in the huge gun 
room, oiled and ready for use. The gleam 
of gold and jewels and enamels comes from 
case after case of medals and decorations 
from every country in the world. There are 
wedding dresses of the gay nineties and 
christening robes from Italy. There are 
brain-spikes from the Malay Peninsula and 
shovels from a Florida chain gang. 

On the main floor are authentic costumes 
which many museums would treasure. These, 
of course, are not rented. They are used as 
models. The balcony houses thousands of 
volumes on costume, and Captain Cook, 
librarian, adds constantly to the great files 
of clippings and photographs used to authen- 
ticate designs. 

During the year Mr. Schnitzer has estab- 
lished contacts all over the world to speed 
his service. A case in point was a call from 
Twentieth Century-Fox for a uniform worn 
by the doorman at Monte Carlo for "The 
Man Who Broke the Bank at Monte Carlo." 
Mr. Schnitzer cabled his French representa- 
tive. In a matter of hours photographs were 
speeding back to Hollywood, where after 
another few hours the uniform, guaranteed 
a replica in every detail, was delivered to the 
studio. 

The average rental of a garment is $7.50 
a week, though some go as low as $3, and 
others command $150. The charge includes 
fitting of the player, and invariably a trip 
to the cleaning room or laundry when the 
garment is returned. 

V 

News Flashes 

Jesse L. Lasky, indignant at MGM's swift 
move in signing Madame Schumann-Heink 
to a long-term contract subsequent to his 
announcement she would make a film for 
the Pickford-Lasky company, will immedi- 
ately submit a protest to the Association of 
Motion Picture Producers. . . . Sam Bris- 



kin and Columbia failed to negotiate a new 
deal reportedly due to inability to get to- 
gether on a stock transfer suitable to Mr. 
Briskin. . . . Joseph Engel and John Zinn 
resigned producer posts with 20th Century- 
Fox. Engel is scheduled to leave for New 
York shortly. . . . H. M. Warner wound up 
a three-months visit in Hollywood and left 
for New York, simultaneously urging stu- 
dios to launch expansion plans now. . . . 
Paramount has started a short subject de- 
partment on the Coast with Herbert Moul- 
ton, former advertising and trailer director 
in charge, working under the supervision of 
Lou Diamond, shorts manager. 

V 

16 Films Start, 8 Completed 

Since August 25 the combined newly- 
started picture quota of seven Hollywood 
studios is 16 features. In the same period 
eight pictures were completed. 

With five pictures going in work, Paramount 
assumes the new production leadership. In- 
cluded in the group is a Wanger production, 
"Mary Burns, Fugitive," which will feature 
Sylvia Sidney with Alan Baxter, Pert Kelton, 
Ivan Miller, James T. Mack and Isabel Lamal. 
William K. Howard is directing. The second 
feature, "The Bouncer," presents Carl Brisson, 
Arline Judge and Mady Christians in the prin- 
cipal parts, supported by Eddie Davis, Inez 
Courtney and William Frawley. Robert Florey 
is directing. In the third to go, "Coronado," 
the cast is composed of Leon Errol, Johnny 
Downs, Eddy Duchin, Jack Haley, Jameson 
Thomas, Alice White, Nella Walker and Betty 
Burgess. Norman McLeod is directing. Two 
others newly starting are "Klondyke Lou," in 
which Victor McLaglen will be teamed with 
Mae West . with Raoul Walsh directing, and 
"Anything Goes," featuring Bing Crosby with 
Ethel Merman under Louis Milestone's direc- 
tion. 

At 20th Century-Fox three pictures were 
started. In "Thanks a Million," Dick Powell, 
Ann Dvorak, Fred Allen and Patsy Kelly are 
featured and the support includes Paul White- 
man and his band, Phil Baker, Rubinoff. Ray- 
mond Walburn, Bennie Baker, Paul Harvey, 
Edwin Maxwell, Andrew Tombes, Alan Dine- 
hart, William Stelling, Bottle and Beetle, Po- 
mona, Yacht Club Boys and the Radio Rogues. 
"Charlie Chan's Secret" will present Warner 
Oland, Charles Quigley, Rosina Lawrence, Hen- 
rietta Crosman, Edward Trevor, Astrid All- 
wyn, Arthur Carew, Egon Brecher, Gloria Roy, 
Charles McNaughton, Jonathan Hale and Ivan 
Miller. Gordon Wiles is directing. In 
"Snatched," which George Marshall directs, 
will be seen Rochelle Hudson, Bruce Cabot, 
Cesar Romero, Edward Norris, Warren Hymer, 
Orrin Burke, Frank Conroy, Robert Gleckler, 
Herbert Rawlinson and Charles Wilson. 

V 

Other Pictures Started 

Two pictures were started at Universal. "His 
Night Out" will present Edward Everett Hor- 
ton, Irene Hervey, Robert McWade, Jack La- 
Rue, Willard Robertson, Oscar Apfel, Greta 
Meyer, Jack Norton, Priscilla Lawson, Billy 
Burrud and Frank Mayo. William Nigh is 
directing. The second feature, "The Ivory Han- 
dled Gun," stars Buck Jones with Charlotte 
Wynters, Walter Miller, Carl Stockdale, PVank 



Rice, Joseph Girard and Bob Kortman. Ray 
Taylor is directing. 

Republic Pictures also started two produc- 
tions, both of which are Mascots. "Melody 
Trail" will present Gene Autry, Ann Ruther- 
ford, Willy Castello and Marie Burton, Joe 
Kane directing. "Confidential," which Edward 
L. Cahn is directing, will present Donald Cook, 
Evalyn Knapp, Warren Hymer, J. Carroll 
Naish, Theodore Von Eltz, Allan Bridge, Kane 
Richmond, James Bush, Lynton Brent, Edwin 
Hearn and Lillian Castle. 

After one start that subsequently had to be 
deferred, MGM put "RifT Raff" actually in 
work. The cast includes Jean Harlow, Spencer 
Tracy, Joseph Calleia, Una Merkel, Allan Jen- 
kins, Roger Imhof, J. Farrell MacDonald, 
Geove Givot, Paul Hurst, Helen Costello, Wade 
Boteler, Victor Kilian, Mickey Rooney, Helen 
Flint, Baby Jane Quigley, Burton Moorehouse 
and James Marquis. J. Walter Ruben is 
directing. 

Reliance started "Splendor." Miriam Hop- 
kins and Joel McCrea are starred, supported 
by Helen Westley, Paul Cavanagh, Ruth Wes- 
ton, Billie Burke, David Niven and Ivan Simp- 
son. Elliott Nugent is directing. 

V 

MGM Completes Three 

On the completed side of the ledger, MGM 
turns in three features which are potentially 
in the big picture class. "A Tale of Two Cities," 
directed by Jack Conway, boasts one of the 
most elaborate name value casts ever presented 
by this studio. With Ronald Colman featured, 
it includes such names as Elizabeth Allan, 
Reginald Owen, Dudley Digges, Henry B. 
Walthall, Donald Woods, Basil Rathbone, Lu- 
cille La Verne, Claude Gillingwater, Billy Bevan, 
Isabel Jewell, Tully Marshall, Tempe Piggott, 
Mitchell Lewis, May Beatty, Nigel Brulier, 
Barbara Barondess and many others. The sec- 
ond picture, "Robin Hood of Eldorado," will 
present Warner Baxter, Ann Loring, Margo, 
Bruce Cabot, Eric Linden, J. Carroll Naish, 
Francis McDonald, George Regas, Bradley 
Page, Soledad Jimenez, Edgar Kennedy, Tom 
Moore, G. Pat Collins, Jason Robards, Paul 
Hurst and Marc Lawrence. William Wellman 
directed. After nearly three months in produc- 
tion, "Mutin)' on the Bounty" finally was com- 
pleted. Also boasting an extensive cast, it fea- 
tures Charles Laughton, Clark Gable, Franchot 
Tone, Dudley Digges, Eddie Quillan, DeWitt 
Jennings, Craufurd Kent, Herbert Mundin, 
Stanley Fields and Charles Irwin. Frank Lloyd 
directed. 

Universal completed two pictures, "Remem- 
ber Last Night" and "Three Kids and a Queen." 
In the first, a mystery story, directed by James 
Whale, will be seen Edward Arnold, Constance 
Cummings, Sally Filers, Robert Young, Robert 
Armstrong, Reginald Denny, Louise Henry, 
Jack LaRue, Monroe Owsley, Arthur Treacher, 
Rafael Ottiana, Gregory RatofF, Ed Brophy, 
George Meeker and Allison Ardell. The sec- 
ond features May Robson, Frankie Darro, 
Henry Armetta, William Benedict, Billy Bur- 
rud, Chariot Henry, John Miljan, Hedda 
Hopper, Hale Hamilton, Lawrence Grant, 
Henry Kolker, Irving Pichel and Herman Bing. 
Edward Ludwig directed. 

Radio completed "To Beat the Band," which 
will present Roger Pryor, Hugh Herbert, Helen 
Broderick, Johnny Mercer, Ronald Graham. 

Warner finished "Broadway Hostess." The 
cast includes Wini Shaw, Phil Regan, Gene- 
vieve Tobin. Lyle Talbot, Fred Kohler. 



September I 4, I 935 



MOTION PICTURE HERALD 



49 



WABASH AVENUE 



CHICAGO 

The lads of the Chicago Amusement Pub- 
licist's Association, under the expert guidance 
of President Larry Stein, have announced plans 
for their big Mardi Gras dinner-dance to be 
held in the Gold Room of the Congress hotel, 
Saturday, October 19th. A gay evening un- 
doubtedly will be the result, as plans for this 
affair are most elaborate and in keeping with 
the cleverness of the various members. 
V 

Sam Morris, Chicago American news sleuth, 
was about ready to give the world a yarn for 
which it has been most expectant. A pal of 
Sam's received a wire from Hollywood signed — 
Jean Harlow. It revealed her marriage to Bill 
Powell. In order to make sure, Sam had Inter- 
national News Service check the yarn in the 
coast city. Both Jean and Bill denied the mar- 
riage. Now, Sam's friend is wondering 
whoinel sent the wire. 

V 

Ralph Shellhorn of Dundee, Wright Catlow 
of Barrington and Charlie House of Monmouth 
were three exhibitors who graced Wabash Ave- 
nue with their presence this week. They re- 
ported business is on the upgrade. 

V 

A new theatre is being erected at Belmont and 
Central avenues by Balaban & Katz. The house 
will have 2,000 seats and is being erected at a 
cost of $135,000. Plans call for opening on or 
about January I. The policy for this deluxe house 
will be first-run pictures for that neighborhood. 

Alex L. Levy is in charge of the construction 
which starts immediately. The site has long been 
considered by various theatre men but the B & K 
circuit closed the deal. 

V 

Film Row bowling experts are getting the 
kinks out of their arms. The new season is at 
hand and the Chicago Motion Picture Bowling 
League is about to embark upon another busy 
schedule. Eight teams comprise the league this 
year. They are : Paramount, National Screen, 
Erpi, Universal, Boxoffice, Judels, Columbia, 
Film Pickup Service. Mussey's Alleys at 
Adams and Wabash will be the scene of the 
battles for the league title. The first matches 
got under way September 18th. 

V 

Otto Bolle, Paramount's Detroit manager, 
was a visitor here last week. He closed several 
important deals and left for home a happy man. 
V 

Henri Elman, back from New York, says he 
meets more Chicagoans on Broadway than on 
Wabash. Among those he saw on his last trip 
were Dave Dubin, Julius Goodman, Harry Hol- 
lander, Harry Rathner, George West, Ben Ser- 
kovitch, Dave Hochreich and Phil Spitalny. 
Henri, incidentally, spent an evening at the 
Ubangi Club and now he is a leading expo- 
nent in the Ubangi sign language. 

V 

Merle Oberon stopped off between trains the 
other day and visited with the local lads for a 
few hours. As a result business was at a 
standstill for that particular afternoon. 
V 

Some weeks ago the Postmaster here ruled 
against any advertising for "Bank Night" going 
through the mails. A few days later Postal Clerk 
Joseph Shanahan of the 63rd street station dropped 
into the Southtown theatre and copped the 
$1,200 award. What the moral is we haven't de- 
cided. However, there must be one . . . some- 
where! 

V 

Charles Reagan, Paramount district manager 
from New York, is in the village attending to 
business. 

V 

Some of the Honky-Tonks along South State 
street are making use of screen stills to adver- 
tise their girl shows. Photos of shapely film 



cuties in poses which the Hays office barred 
several years ago adorn the theatre fronts of 
these houses, which offer three features and a 
stage show for a dime. 

V 

Dorothy Ann Blank, formerly editor of Col- 
lege Humor, is packing her bags for a trip ta 
Hollywood. She will announce her plans when 
she arrives and from what we hear they will 
be of the sensational variety. 

V 

Ed Magar of Allied travels fast. We ran 
into him in six different exchanges the other 
morning. And he said he had been to three 
others besides. 

V 

John Howard and Bob Lucas dropped in sud- 
denly from Indianapolis and departed the same 
way. They closed several film deals while here. 
V 

Loop business is centered around the Palace 



this week. The house has had a lineup over 
a block long from opening until the last show 
every day this week. Gross of $33,000' is pre- 
dicted. "Top Hat" is the attraction. 

V 

Joe E. Brown's personal appearance here has 
been cancelled. A telegram stating salary of 
$7,500 for the appearance was garbled and B & K 
thought it was for $2,500. When the truth was 
known the deal cooled . . . very quickly. 

V 

Congratulations ! Clyde Eckhardt. 

Our hat is off to Clyde, who for the past 
twenty years has been with Fox Film- Corpora- 
tion, and never has missed a paycheck. 

V 

Men's fall styles for this year may vary a 
great deal from those of last year but there's 
still no change in the pockets, is the opinion of 

CROUCH 



WORLD PREMIERE 




MOBE DRAM\ AND ENTERIAINMENT 
IN TWO REELSTHANAVASTMAJORITY 
OF LAST YEAR'S FEATURES ! 

-MOTION PICTURE DAILY 



50 



MOTION PICTURE HERALD 



September 14, 1935 




PCCDLCTICNS IN W€Cr 



TITLE 
COMMODORE 

"Toll of the Desert" 

MASCOT— 

"Confidential" 

METRO-GOLDWYN-MAYER 

"Riff-Raff" 

PARAMOUNT 

"Hands Across the Table" 

"Collegiate" 

"Anything Goes" 

"The Eagle's Brood" 

"Mary Burns, Fugitive" 

"The Bouncer" 
"Coronado" 

RKO RADIO 

"Love Song" 

"Sylvia Scarlett" 

20 CENTURY-FOX 

"Thanks a Million" 

"Metropolitan" 



"The Man Who Broke the 
Bank at Monte Carlo" 

"Charlie Chan's Secret" 



UNIVERSAL 

"Magnificent Obsession'' 

"East of Java" 
"His Night Out" 

UNITED ARTISTS 

"Splendor" 



WARNER BROS.- 
FIRST NATIONAL 

"Captain Blood" 



"Hard Luck Dame" 

"Enemy of Man" 

"I Found. Stella Parrish" 
"Country Boy" 



WRITER AND DIRECTOR 



Original, Allen Hall. Screen play, Miller Easton. 
Director: William Berke. 



Original screen play, John Rathmell, Wellyn 
Totman. Director: Edw. L. L,ahn. 



Original, Frances Marion. 
Ruben. 



Director : J. Walter 



Original story, Vina Delmar. Screen play, 
Norman Krasna, Jack Kirkland Director; 
Mitchell Leisen. 

From an original story, Alice Duer Miller. 
Screen play, Walter DeLeon, Francis Martin. 
Director : Ralph Murphy. 

From the play by P. J. Wodehouse, Hovi^ard 
Lindsay, Russell Crouse. Scren play, Benja- 
min Glazer, Morrie Ryskind. Director: Lewis 
Milestone. 

Story, Clarence E. Mulford. Screen play, Doris 
Schoeder, Harrison Jacobs. Director: Howard 
Bretherton. 

Original, Gene Towne, Graham Baker. Screen 
play. Gene Towne, Graham Baker, Louis 
Stevens. Director: Wm. K. Howard. 

Original screen play, Harlan Thompson, Herbert 
Fields. Director: Robert Florey. 

Screen play, Seena Owen, Don Hartman, Frank 
Butler. Original, David Bcehm. Director: 
Norman McLeod. 



Story, Elsie Finn, David G. Wittels. Screen 
play, James Gow, Edmund North. Director: 
John Cromwell. 

Novel, Compton Mackenzie. Screen play, Gladys 
Unger, John Collier. Director: Geo. Cukor. 



Original story, Melville Crosman. Screen play, 
Nunnally Johnson. Director: Roy Del Ruth. 



Original screen play, Bess Meredyth. Screen 
play, Bess Meredyth, Geo. Marion, Jr. Di- 
rector: Richard Boleslawski. 

From the play. Ilia Surgertchoff, Fredric Albert 
Swanson. Screen play, Nunnally Johnson. Di- 
rector: Stephen Roberts. 

Original story, Robert Ellis, Helen Logan 
in collaboration with Joe Hoffman. Director: 
Goldon Wiles. 



Novel, Lloyd C. Douglas. Screen play, George 
O'Neil, Sarah Y. Mason, Victor Heerman. 
Director: John M. Stahl. 

Story, Gouverneur Morris. Screen play, James 
Ashmore Creelman. Director: George Melford. 

Novel, Henry Irving Dodge. Screen play, Harry 
Clork, Doris Malloy. Director: William Nigh. 



Story and screen play, Rachel Crothers. Di 
rector: Elliott Nugent. 



From the novel of Rafael Sabatini. Screen play, 
Casey Robinson. Director: Michael Curtiz. 



Story, screen play, Laird Doyle. Director: Al- 
fred E. Green. 

Original screen play, Pierre Collings, Sheridan 
Gibney. Director: Wm. Dieterle. 

Story, John Monk Saunders. Screen play, Mary 
McCall, Jr., Casey Robinson. Director: Mervyn 
LeRoy. 

Story, Dawn Powell. Screen play, Bertram Mil- 
liauser. Director: Wm. McGann. 



CAST 



Fred Kohler, Jr., Betty Mack, Geo. Chesbro, Tom 
London, Earl Dwire, Roger Williams, John Elliott, 
Ed. Cassidy. 



Donald Cook, Evalyn Knapp, Warren Hymer, J. Carroll 
Naish, Theodore von Eltz, Allan Bridge, Kane Rich- 
mond, James Bush, Earl Eby, Lyton Brent, Edwin 
Hearn, Lillion Castle. 



Jean Harlow, Spencer Tracy, Joseph Calleia, Una 
Merkel, Allen Jenkins, Roger Imhoff, J. Farrell Mac- 
Donald, George Givot, Paul Hurst, Wade Boteler, 
Victor Killian, Mickey Rooney, Helen Flint, Baby 
Jane Quigley. 

Carole Lombard, Fred MacMurray, Ralph Bellamy, 
Marie Prevost, Ruth Donnelly, Wm. Demarest, 

Katharine DeMille, Russell Hopton, Sam Ash, Jerry 
Storm, 

Joe Penner, Jack Oakie, Mack Gordon, Harry Revel, 
Lynne Overman, Larry Crabbe, Ned Sparks. Betty 

Grable, Elizabeth Patterson, Henry Kolker, Guy 
Usher, Cosmo Bellew, Frances Langford. 
Bing Crosby, Ethel Merman, Frank Morgan, Ida 
Lupino, Grace Bradley. 



William Boyd, Jimmy Ellison, Nana Martinez, Frank 
Shannon, William Farnum, Al Lydell, Geo. Hayes, 
Paul Fix, Addison Richards. 

Sylvia Sidney, Alan Baxter, Pert Kelton, Ivan Miller, 
James T. Mack, Isabel Lamal. 

Carl Brisson, Arline Judge, Mady Christians, Eddie 

Davis, Inez Courtney, Wm. Frawley. 
Leon Errol, Johnny Downs. Eddy Duchin, Jack Haley. 

Jamieson Thomas, Alice White, Nella Walker, Betty 

Burgess. 



Lily Pons, Eric Blore, Osgood Perkins, Henry Fonda, 
Betty Grable, Scotty Beckett, Paul Porcasi, Regmald 
Barlow, Paul Irving. Esther Dale. Lucille Ball. 

Katharine Hepburn, Cary Grant, Natalie Paley, Mrs. 
Patrick Campbell, Edmund Gwenn, E. E. Clive, Gas- 
ton Glass, Olaf Hytten, May Beatty, Montague Shaw, 
Ethel Ransome. 



Dick Powell, Ann Dvorak, Fred Allen, Patsy Kelly, 
Paul Whitman and Orchestra, Phil Baker, Bottle 
and Beetle, Bennie Baker, Raymond Walburn, Andrew 
Tombes, Alan Dinehart, Paul Harvey, Edwin Max- 
well. 

Lawrence Tibbett, Virginia Bruce, Alice Brady, Cesar 
Romero, Luis Alberni, Geo. Marion, Sr.. Adrian 
Rosley, Christian Rub, Thurston Hall, Ruth Don- 
nelly. Etienne Girardot. 

Ronald Colman. Joan Bennett, Colin Clive, Nigel Bruce. 
Montague Love, Franch Reicher, Lionel Pape, Ferdi- 
nand Gottschalk, Charles Fallon. 

Warner Oland, Rosina Lawrence, Charles Quigley, Hen- 
rietta Grossman. Edward Trevor, Astrid AUwyn. 
Jonahan Hale. Egon Brecher, Gloria Roy, Charles 
McNaughton, Herbert Mundin, Arthur Edmund Carew. 

Irene Dunne. Robert Taylor, Oiarles Butterworth, Betty 

Furness. Gilbert Emery, Arthur Hoyt, Sara Haden, 

Beryl Mercer, Henry Armetta. 
Charles Biekford, Elizabeth Young, Leslie Fenton. 

Frank Albertson, Clarence Muse, Jay Gilbuena, Sieg- 

frid Rumann, Edgar Norton. 
Edward Everett Horton, Irene Hervey, Robert Mc- 

Wade, Jack LaRue. Willard Robertson. Oscar Apfel, 

Greta Meyer, Jack Norton, Priscilla Lawson, Billy 

Burrud. 



Miriam Hopkins, Joel McCrea, Paul Cavannaugh, Helen 
Westley, Billie Burke, Katharine Alexander. Ruth 
Weston, David Niven, Ivan Simpson, Torben Meyer, 
Reginald Sheffield. 



Errol Flynn, Olivia de Haviland, Robert Barrat, Lionel 
Atwill, Ross Alexander, Forrester Harvey, Guy 
Kibbee, David Torrence, Maude Leslie, Frank Mc- 
Olynn, Pedro de Cordoba, Jessie Ralph, Leonard 
Mudie. Ivan Simpson. 

Betfe Davis, Franchot Tone, Margaret Lindsay, Alison 
Skipworth, John Eldredge. 

Paul Muni, Anita Louise. Henry O'Neill. Josephine 
Hutchinson, Donald Woods, Fritz Leiber, Porter Hall, 
Dickie Moore, Halliwell Hobbes. 

Kay Francis, Ian Hunter, Sybil Jason, Paul Lukas, 
Jessie Ralph, Harry Beresford, Barton MacLane. 

Barton MacLane, Mary Astor, John Qualen, Dorothy 
Peterson. 



STAGE OF 
PRODUCTION 



Shooting 

Shooting 

Shooting 

Shooting 

Shooting 

Shooting 

Shooting 

Shooting 

Shooting 
Shooting 

Shooting 
Shooting 

Shootmg 

Shooting 

Shooting 
Shooting 

Shooting 
Shooting 
Shooting 

Shooting 

Shooting 

Shooting 
Shooting 

Shooting 

Shooting 



beptember 14, 1935 



MOTION PICTURE H ERALU 



51 



THE CUTTING ROOM 



r II II,, I 



Advance outlines of productions nearing 
completion as seen by Gus McCarthy of 
Motion Picture Herald's Hollywood Bureau 



I 



HANDS ACROSS THE TABLE 

Paramount 

There appear to be exploitation possibilities 
galore in this production's title, theme and per- 
sonnel. A fresh, up-to-date yarn, it majors in 
the entertainment character similar to that 
which made such pictures as "It Happened One 
Night" and "The Gilded Lily" such popular at- 
tractions. Dealing with elements that are popu- 
larly familiar and understood, it's the comedy- 
dramatic-romantic yarn of a barber shop mani- 
curist (reason for the title) and her ambition 
to snag a wealthy husband. She meets the boy, 
who has all the requirements only to have his 
wealth disappear in the market crash. Desper- 
ate, she pledges her troth to a rich invalid 
who has everything to gratify her social ambi- 
tions, but nothing with which to meet her ro- 
mantic inclinations. But just before it's too 
late the course of true love runs true and the 
boy and girl are brought together through the 
beneficence of the elderly swain. 

The yarn is adapted from an original story 
by Vina Delmar, whose contributions to the 
screen and current fiction constitute a definite 
showmanship asset. The screen play is by Nor- 
man Krasna and Jack Kirkland, with direction 
by Mitchell Leisen. 

Carole Lombard and Fred MacMurray are 
in the leading roles, with Ralph Bellamy the 
principal featured character. Supporting players 
include Marie Prevost, attempting a screen 
comeback ; Ruth Donnelly, currently in "Red 
Salute," William Demarest and Katherine De- 
Mille, now appearing in "The Crusades." 

As it is being filmed, the production seems 
to be one that will lend itself readily to a wide 
variety of commercial contacts. The meaning 
that is read into the title should make valuable 
those tieups both to exhibitors and those who 
cooperate in exploiting the attraction. 



IN PERSON 

Tentative Title 
(Radio) 

In theme this yarn seems to be of the stuff 
that makes for amusing entertainment. Its 
showmanship value, no matter what the final 
title may be, also appears to be more than ordi- 
nary. That advantage assumes a greater 
strength when the audience appeal of its leading 
character is considered. Ginger Rogers, who 
in her successive musicals with Fred Astaire, 
plus the recent "Romance in Manhattan," has 
won a fan following rivaled only by that of a 
very few newly created stars. This public favor, 
in addition to the fact that this vehicle is being 
planned to show her off in a most attractive 
way, is worthy of more than usual commercial 
consideration. 

The show is a comedy romance in character. 
It deals with a popular motion picture star 
who, to escape the hectic onslaughts of her ad- 
mirers while en tour effects a disguise. In 
Washington, rescued by a young man who him- 
self is being harassed by government investi- 
gators, she prevails upon him to take her into 
hiding. Fleeing to the mountains where the man 
discovers her true identity, she is given a 
reform-discipline treatment. Involved in a 
moonshining escapade which puts amateur 
sleuths on the man's trail, they also have the 



mountaineers who take their "morals" seriously 
to consider which ends with a shotgun wedding. 

George Brent shares the lead with Miss 
Rogers. The supporting players include Louis 
Mason, Henry Stephenson, Joan Breslau, Spen- 
cer Charters and Shelly Hall. William A. Seiter 
is directing. Production is based on a published 
story by Samuel Hopkins Adams with screen 
play by Allan Scott. 



THUNDER MOUNTAIN 

(20 fh-Fox-Lesser) 

This is the picturization of Zane Grey's latest 
novel of the same title. Readers of the author's 
works number into the millions. It is an action- 
packed, spectacular outdoor romance localed in 
an Idaho mining town in the eighties. Semi- 
historical in character, its characters are colorful 
and it is being given lavish production. 

George O'Brien is starred. A valuable name, 
such pictures as the recent "Cowboy Million- 
aire" and "Hard Rock Harrigan" have en- 
hanced its box office appeal. It is being directed 
by David Howard, who first directed O'Brien 
in "Rainbow Trail" several years ago and more 
recently handled "Harrigan." 

The supporting cast is of more than ordinary 
showmanship interest. Barbara Fritchie, seen 
in several Paramount features, shares the ro- 
mantic angle with O'Brien. The only other 
woman in the story, Frances Grant, a former 
stage and Ziegfeld star, made her screen debut 
in the now current "Doubting Thomas." Spotted 
in important roles are Morgan Wallace, who 
has a long list of popular character parts to 
his credit ; Dean Benton, seen previously with 
O'Brien in "Harrigan ;" Edward LeSaint, Wil- 
liam Bailey and George Hayes. 

Photographed in the High Sierra Mountains, 
where a modern gold strike duplicates many of 
the scenes in the Zane story, the picture prom- 
ises to feature many natural and beautiful out- 
door backgrounds. 

Bristling with action and adventure, it will 
feature such thrilling sequences as the avalanche 
of Thunder Mountain down on a mining camp; 
battles of the claim jumpers, the gold stampede, 
a series of physical conflicts and a thrilling 
chase leading to a suspense-laden court scene 
in the Miners' Court as history-making decisions 
are handed down. 



THE MURDER OF DR. HARRIGAN 

Warner 

As is graphically conveyed by the title, this 
is a mystery story. Based on a strange idea, 
in which there is the tense conflict of human 
ambitions and greed, it establishes a compli- 
cated motive for its crime and develops an 
equally baffling method of solution which con- 
clude a long series of thrilling and nerve- 
tingling adventures. 

The production is adapted from a story by 
Mignon G. Eberhart, with screen play by Peter 
Milne and Sy Bartlett. Direction is by Frank 
McDonald, former Warner dialogue director, 
making his first attempt at handling a picture 
of his own. 

An important feature of the production, from 
a showmanship viewpoint, is that it will serve 
to introduce Lynn Acker to the screen public. 
As Kay Linacker, the potential screen find has 



been a success in a number of New York 
legitimate stage shows. In this picture she will 
be seen as a capable but rather flippant nurse, 
sharing the story's romantic and dramatic in- 
terest with Ricardo Cortez. The remainder of 
the supporting cast, though lengthy, is com- 
posed of many favorably known players. 

Essentially a crime mystery story, the locale 
is principally a hospital, but it is not a hospital 
picture. In it, Frank Reicher claims to be the 
inventor of a new anesthetic, which several 
others maintain is theirs. To prove his right, 
Reicher would submit to an operation to be 
performed by his bitterest enemy, Eldredge. 
About to perform the operation, Eldredge is 
killed and Reicher disappears. Thus enters 
the crime solution in which Miss Acker and 
Cortez combine their talents. 



THE PERFECT GENTLEMAN 

MGM 

Comedy, the kind that is expected and usually 
delivered when Frank Morgan occupies the 
feature role, is the showmanship and entertain- 
ment essence of this production. In this he's a 
lovable liar and a perfect gentleman with a 
patch in his pants. A boresome braggart to 
his associates, a terrible trial to his clergyman 
son, the milk of human kindness that perme- 
ates his being leads him to become associated 
with an actress' rise to stardom on the stage. 
He eventually gets into a jam with his partner 
due to his fatherly consideration for his son, 
but comes back again to save the girl whom 
the audiences are shouting down and eventually 
marry her, at the same time taking care of his 
son's romantic future. 

The picture is an adaptation of a stage play, 
successfully presented in New York, by Edward 
Childs Carpenter, who also prepared it for the 
screen. It is directed by Tim Whelan, recent 
maker of "The Murder Man." 

Morgan, in the top role, was seen recently in 
"Good Fairy" and "Naughty Marietta" and is 
well remembered for "Af¥airs of Cellini." The 
production also introdcues two newcomers. In 
Cecily Courtneidge it presents one of the fore- 
most personalities of the English stage and 
screen. She is a comedienne with a forte for 
impersonations. Also to be seen is Richard 
Waring, who has been appearing on the stage 
with Jane Cowl for several seasons and makes 
his screen debut here. 

The locale of the production is London and 
the time the present. While much of the action 
takes place on the stage, it is not a theatre or 
back-stage show. Rather, it is a comedy ro- 
mance, dealing in new and refreshing situa- 
tions. 



Cohn Sells Certificates 

Harry Cohn, president of Columbia Pic- 
tures, has sold 8,000 voting trust certificates 
for Columbia common since March, it has 
been revealed in Washington. He reported 
a sale of 3,000 during March, 3,800 in May 
and 1,200 in June. At the end of June he 
was owner of 995 shares and certificates for 
46,301 shares. The reason for the sales of 
such holdings is not required under the \a.w. 



I 

Going Into Print 

The annals of twenty years of motion 
picture activity as reflected in the zvork of 
one man — the chronicle of a big business as 
it developed simultaneously zvith a great 
art — the story of the rise and growth of 
the individuals who created the great insti- 
tutions of the screen. 

The Martin Quigley Tzventieth Anniver-^ 
sary Edition of Motion Picture Herald will 
reveal also a magnificent array of new pro- 
ductions destined for theatres throughout the 
zoorld. 



Advertising Forms close September 21st. 



54 



MOTION PICTURE HERALD 



September 14, 1935 



I lull 



iliiiiiiii 



THEATRE RECEIPTS 



The total of theatre receipts for the calendar week ended Septennber 7, 1935, from 
102 theatres in 18 major cities of the country, reached $1,283,251, an increase of 
$297,084 over the total of the preceding week, ended August 31, 1935, when 99 the- 
atres in 18 major cities aggregated $986,167. 

i, 1935: Reproduction of material from this department without credit to Motion Picture Herald expressly forbidden) 



Boston 

Boston 



(Copyri, 

Theatres 

3,246 25c- 50c 



Current Week 



Picture 



Gross 



Fenway 1,382 30c 



•Hot Tip" (Radio) 35,000 

(plus stage show "Follies Bergere") 
(6 days) (35c-65c) 



50c "Steamboat Round the Bend" (Fox) 6,500 
and "Without Regret" (Para.) 



Keith's Memorial. 2,907 


25c -65c 




33,000 


Loew's Orpheum. 2,970 


25c-55c 


"Anna Karenina" (MGM) 


15,000 


Loew's State .. 


.. 3,537 


25c -55c 


"Anna Karenina" (MGM) 


13,000 


Metropolitan . . 


.. 4,332 


35c-65c 


"Annapolis Farewell" (Para.) 


23,000 






(plus stage show) 




Paramount . . . 


1,793 


25c -50c 


"Steamboat Round the Bend" (Fox) 


8,000 




and "Without Regret" (Para.) 




Buffalo 










Buffalo 


3.500 


30c -50c 




10,500 




3,000 


25c 


"Here Comes Cookie" (Para.) and 


7,700 




"Hopalong Cassidy" (Para.) 




Great Lakes . . 


3,000 


25c-40c 


"Anna Karenina" (MGM) 


13,500 




2,100 


30c-50c 


"China Seas" (MGM) 


9,000 




3,300 


25c 




12,000 



Chicago 






Apollo 


1,400 


25c- 50c 




4,000 


35c-68c 




900 


25c-50c 


Oriental 


3,940 


25c -40c 




2,509 


25c -50c 




, 1,591 


30c -60c 




2,776 


20c-35c 


United Artists 


. 1,700 


30c -60c 



(MGM).. 



6,000 
34,800 



"The Murder Man 

(8 days) 
"The Irish in Us" (F. N.) 

(plus stage show) 

"Here Comes Cookie" (Para.).... 6,000 

"Vagabond Lady" (MGM) 17,700 

(Roscoe Ates and stage show) 

"Diamond Jim" (Univ.) 24,600 

(plus stage show) 

"Steamboat Round the Bend" (Fox) 14,500 

(2nd week) 

"Going Highbrow" (W. B.) 15.400 

(Fred Allen's Amateurs on stage) 

"China Seas" (MGM) 17,800 

(2nd week) 



Previous Week 

Picture Gross 

"Alias Mary Dow" (Univ.) and 6,000 

"She Gets Her Man" (Univ.) 



"Bright Lights" (F. N.) and 3,500 

"Village Tale" (Radio) 



"Alice Adams" (Radio) 9,500 

(2nd week) 

"China Seas" (MGM) 14,000 

(2nd week) 

"Bonnie Scotland" (MGM) and.... 8,000 
"The Girl Friend" (Col.) 

"Accent on Youth" (Para.) 24,000 

"Bright Lights" (F. N.) and 7,000 

"Village Tale" (Radio) 



"China Seas" (MGM). 



18,500 



"Dressed to Thrill" (Fox) and .. 4,600 
' Born to Gamble" (Liberty) 



"Brights Lights" (F. N.) 7,000 

"Smilin' Through" (MGM) 6,000 



"Air Hawks" (Col.) and 6,000 

"After the Dance" (Col.) 



"Accent on Youth" (Para.) 6,000 

"Every Night at Eight" (Para.) 34,000 

"Curly Top" (Fox) 7,800 

"Smart Girl" (Para.) 15,500 

"Alice Adams" (Radio) 23,200 

(2nd week) 

•'Steamboat Round the Bend" (Fox) 20,500 

(6 davs-lst week) 

"Manhattan Moon" (Univ.) 12,900 

"China Seas" (MGM) 23,600 

(1st week) 



High and Low Gross 

(Tabulation covers period from January, 1934') 
(Dates are 1935 unless otherwise specified.) 

High 9-7 "Hot Tip" 35,000 

(plus stage show "Follies Bergere" (6 days) 
Low 8-3 "A Dog of Flanders" and ) 

"What Price Crime" ) 4,000 

High 1-6-34 "Lady Killer" and ) 

"Girl Without a Room" j 12,000 
Low 7-20 "Don't Bet on Blondes" and ) 

"Ladies Crave Excitement" j 2,500 

High 9-7 "Top Hat" 33,000 

Low 8-17 "Jalna" 5,500 

(6 days) 



High 4-7-34 "Riptide" 22,000 

Low 7-6 "Sanders of the River" and ) 

"Unknown Woman" J 7,500 

High 4-6 "Private Worlds" 41,000 

Low 7-20 "Men Without Names" 14,000 

High 1-6-34 "Lady Killer" and ) 

"Girl Without a Room" ) 12,000 
Low 7-20 "Don't Bet on Blondes" and ) 

"Ladies Crave Excitement" ) 4,000 



High 1-6-34 "Design for Living" 

Low 12-19-34 "Music in the Air" 

High 5-11 "Mark of the Vampire" and i 

"Gigolette" J 
Low 8-3 "Mad Love" and i 

"A Dog of Flanders" i 
High 9-29-34 "Belle of the Nineties"., 
Low 12-22-34 "Gentlemen Are Born" i 

and "Marie Galante" i 
High 5-19-34 "The House of Rothschild'' 
Low 8-3 "Shanghai" 



High 3-10-34 "It Happened One Night" 
and "Before Midnight" 

Low 7-27 "Notorious Gentleman" and 
"Strange Wives" 



High 9 
Low 6- 
High 8- 
Low 5- 
High 7 
Low 5- 
High 1- 
Low 6- 
High 3- 
Low 12 
High 1- 
Low 8- 
High 9 

Low 7 
High 5- 
Low 4- 



8-34 "The Cat's Paw" 

22 "High School Girl" 

11-34 "She Loves Me Not"... 
26-34 "Thirty Day Princess" 
27 "No More Ladies" 

4 "One New York Night"... 

5 "Big Hearted Herbert"... 
16-34 "Registered Nurse" .. 

30 "Roberta" 

1-34 "Kentucky Kernels" ... 
5 "Forsaking All Others"... 
18-34 "Paris Interlude" 



8-34 "The Most Precious Thing 

in Life" 

!0 "Alias Mary Dow" 

5-34 "House of Rothschild" 

13 "Vanessa: Her Love Story". 



26,000 
5,000 

8,200 

3,800 
18,800 

3,800 
18,000 

4,000 



16,700 
4,100 



16,000 
4,000 
66,000 
19,000 
9,000 
3,000 
25,000 
12,000 
30,000 
8,000 
27,000 
6,000 

19.000 
8,000 
30,000 
10,000 



Cleveland 

Allen 



3,300 30c-42c 



Hippodrome 3,800 30c-42c 

RKO Palace .... 3,100 30c-60c 

State 3,400 30c-42c 

Stillman 1,900 25c-35c 



Denver 

Aladdin 



1,500 25c-60c 



Broadway 1,500 25c-40c 

Denham 1,500 25c-40c 

Denver 2,500 2Sc-S0c 

Orpheum 2,600 25c-40c 

Paramount 2,000 25c-40c 



"The Farmer Takes a Wife" 6,200 

(Fox) 



'Page Miss Glory" (W. B.). 



12,500 



"Bright Eyes" (Fox) 24,000 

(Ben Bernie and His Lads on the stage) 
"Anna Karenina" (MGM) 17,000 

'China Seas" (MGM) 6,500 

(2nd week) 



"Loves of a Dictator"(GB Pictures) 300 
(3 days) 

'The Man Who Knew Too Much" 800 

(GB Pictures) (5 days) 
'Naughty Marietta" (MGM) 1,500 



"Here Comes Cookie" (Para.) 

"Diamond Jim" (Univ.) 



6,500 
8,500 



"Alice Adams" (Radio) 3,500 

(4 days) 

"Top Hat" (Radio) 9,000 

(3 days) 

"We're in the Money" (W. B.).. 3,000 



"Lady Tubbs" (Univ.) 1,000 

(3 days) 

"Atlantic Adventure" (Col.) 1,100 

(4 days) 

"Alice Adams" (Radio) 12,000 

"We're In the Money" (W. B.) 14,000 

"Every Night at Eight" (Para.) 8,000 

"China Seas" (MGM) 9,500 

(30c-42c) (1st week) 



800 
500 
800 



"The Girl Friend" (Col.) ... 

(5 days) 
"Loves of a A Dictator" 

(GB Pictures) (2 days) 
"The Farmer Takes A Wife" 

(Fox) (3 days) 



"Accent on Youth" (Para.) 6,000 

"Dante's Inferno" (Fox) 7,0(» 

"China Seas" (MGM) 3,500 

(4 days-2nd week) 

"Alice Adams" (Radio) 4,000 

(3 days) 

"Welcome Home" (Fox) 2,750 



High 6-8 "Let 'Em Have It" 
Low 12-15-34 "Silver Streak" 



High 3-16 "Roberta" 

Low 3-17-34 "Journal of a (^rime" 

High 4-6 "Transient Lady" 

Low 5-19-34 "Where Sinners Meet" 

High 1-12 "Forsaking All Others" 

Low 12-29-.M "Private Life of Don Juan" 

High 9-15-34 "Chained" 

Low 1-12 "Oar Daily Bread" 



High 5-5-34 "House of Rothschild".... 
Low 6-22 "Nell Gwyn" and ) 
"My Heart Is Calling" ) 
(6 days) 



High 9-29-34 "Belle of the Nineties". 
Low 4-7-34 "She Made Her Bed".... 

High 1-13-34 "Roman Scandals" 

Low 7-20 "Escapade" 

High 2-17-34 "Hi Nellie" 

Low 12-29-34 "Hat, Coat and Glove. 



High 5-11 "Bride of Frankenstein". 
Low 6-9-34 "Uncertain Lady" 



7.250 
1,400 



23,000 

2,900 
39,000 

4.000 
28,000 

3,500 
10,000 

2,000 



9,000 
600 



16,500 
800 
17,500 

4,000 
19,500 

1,000 



7,000 
400 



September 14, 1935 



MOTION PICTURE HERALD 



55 



tTHEATCE CECCIPTS—CCNT'Dl 



Theatres 

Hollywood 

Chinese 2,500 

Pantages ....... 3,000 

W. B. Hollywood 3,000 

Indianapolis 

Apollo 1,100 

Circle 2,800 

Lyric 2,000 

Palace 3,000 

Kansas City 



Current Week 



Picture 



Gross 



Mainstreet 


3,100 


25c -40c 


Midland 


4,000 


15c-40c 




1,800 


25c-40c 


Tower 


2,200 


25c 




2,000 


25c -40c 



Los Angeles 

Filmarte 800 40c -50c 

Four Star 900 30c-55c 

Hillstreet 2,700 25c-40c 

Loew's State .... 2,500 30c-55c 

Paramount 3,596 30c-55c 

W. B. Downtown 3,400 25c-40c 

Minneapolis 

Century 1,650 25c-40c 

Lyric 1,238 20c-25c 

RKO Orpheum... 2,900 25c-40c 

State 2,300 25c-40c 

Time 300 20c-25c 

World 400 25c-55c 

Montreal 

Capitol 2,547 25c-60c 

Palace 2,600 25c-65c 

Princess 2,272 30c-65c 

New York 

Astor 1,012 55c-$2.20 

Capitol 4,700 25c-85c 

Palace 2,500 25c-75c 

Paramount 3,700 35c-99c 

RivoH 2,200 40c-99c 

RKO Music Hall 5,945 40c-$1.65 

Roxy 6,200 25c-5Sc 

Strand 3,000 25c-55c 



30c-5Sc "China Seas" (MOM) 13,000 

(5 days) 

25c-40c "Top Hat" (Radio) 19,000 

(6 days) 

25c-40c "Page Miss Glory" (W. B.) 15,300 

(6 days) 



25c-40c "Steamboat Round the Bend" (Fox) 8,000 
25c-40c "Alice Adams" (Radio) 3,250 



25c-40c "Bright Lights" (F. N.) 8,500 

(plus stage show) 

25c-40c "Anna Karenina" (MGM) 5,500 



"Alice Adams" (Radio) 8,500 

"Anna Karenina" (MGM) 13,500 

"Annapolis Farewell" (Para.) 7,800 

"She Gets Her Man" (Univ.).... 8,5(J0 

(plus stage show) 

"Steamboat Round the Bend" (Fox) 11,000 

(8 days) 



'La Maternelle" (Tapernoux) 1,500 

(2nd week) 

'Sanders of the River" (U. A.).. 3,000 

(2nd week) 

"Top Hat" (Radio) 17,000 

(6 davs) 

"China Seas" (MGM) 19,003 

(5 days) 

"Annapolis Farewell" (Para.) 14,403 

(plus stage show) 

15,500 



'Page Miss Glory" (W. B.) 
(6 days) 



"Every Night at Eight" (Para.) 4,700 
"Hopalong Cassidy" (Para.) .... 1,803 



"Hot Tip" (Radio) 6,.500 

(Olsen and Johnson in person) 

"Annapohs Farewell" (Para.) 5,500 

"Headline Woman" (Mascot) 1,500 

"Escape Me Never" (U. A.) 2,500 

(9th week) 



"Accent on Youth" (Para.) and.. 9,500 
"Smart Girl" (Para.) 

13,500 



"Top Hat" (Radio). 



•Love Me Forever" fCol.) and.. 9,000 
'Eight Bells" (Col.) 



"The Crusades" (Para.) 10,500 

(2nd week) 

"Anna Karenina" (MGM) 57,000 

"Accent on Youth" (Para.) 13,600 

(plus vaudeville) 

"Two for Tonight" (Para.) 25,400 

"The Call of the Wild" (U.A.).. 24,200 

(8 days -3rd week) 

"Top Hat" (Radio) 131,200 

(plus stage show) 

"Diamond Jim" (Univ.) 45,850 

(plus stage show) (2nd week) 

'Page Miss Glory" (W. B.) 33,751 



Previous Week 

Picture Gross 



"Steamboat Round the Bend" (Fox) 12,117 
(5 days) 

"The Irish in Us" (F. N.) 7,600 

(6 days-3rd week) 

"Dante's Inferno" (Fox) 3,500 

"Accent on Youth" (Para.) 5,700 

"Going Highbrow" (W. B.) 13,000 

"China Seas" (MGM) 3,500 

(2nd week) 

'Bright Lights" (F. N.) 8,200 

"China Seas" (MGM) 8,900 

(2nd week) 

"Page Miss Glory" (W. B.) 9,800 

"Lady Tubbs" (Univ.) 8,000 

"Keeper of the Bees" (Mono.) . . 3,400 
(6 days) 



"La Maternelle" (Tapernoux) 2,000 

(1st week) 

"Sanders of the River" (U.A.).... 5,200 

(1st week) 

"Front Page Woman" (W.B.).... 8,000 

(6 days) 

"Steamboat Round the Bend" (Fox) 15,200 
(5 days) 

"The Man on the Flying Trapeze" 16,200 
(Para.) 

"Front Page Woman" (W. B.).... 9,100 
(6 days) 



"Smart Girl" (Para.) 4,000 

"The Murder Man" (MGM) 1,500 

"Alice Adams" (Radio) 6,500 

"Accent on Youth" (Para.) 6,000 

"The Black Room" (Col.) 1,500 

"Escape Me Never" (U. A.).... 3,000 
(8th week) 



"The Farmer Takes A Wife" .... 8,500 
(Fox) and "Lady Tubbs" (Univ.) 

"Sanders of the River" (U. A.).... 10,500 



"The Man on the Flying Trapeze" 6,500 
(Para.) and "The Black Room" (Col.) 



"The Crusades" (Para.) 10,500 

(6 davs-lst week) 

"C:hina Seas" (MGM) 27,000 

(3rd week) 

"The Farmer Takes A Wife" 7,500 

(Fox) 

"Annapolis Farewell" (Para.) 20,000 

"The Call of the Wild" (U.A.).. 21.000 

(2nd week) 

"Alice Adams" ((Radio) 75,500 

(2nd week) 

"Diamond Jim" (Univ.) 47.000 

(1st week) 

'We're in the Money" (W. B.).. 10,750 



High and Low Gross 

(Tabulation covers period from Januai-y. 1934) 
(Dates are 1935 unless otherwise specified.) 



High 4-14-34 "House of Rothschild".... 25,171 

Low 12-29-34 "Music in the Air" 4,292 

High 9-7 "Top Hat" _ 19,000 

Low 3-3-34 "Fugitive Lovers" and 1 

"The Poor Rich" ) 1.500 

High 9-8-34 "Dames" 25,000 

Low 4-13 "Laddie" 5,700 

High 9-7 "Steamboat 'Round the Bend" 8,000 

Low 5-4-34 "Thunder in the East".... 1,600 

High 8-17 "Smart Girl"..: 8,500 

Low 1-19 "The President Vanishes" \ 

and "Enter Madame" ) 2,000 

High 8-31 "Going Highbrow" 13,000 

Low .7-28-34 "Half a Sinner" and ) 

"Embarrassing Moments" J 2,000 

High 6-22 "Age of Indiscretion" 12,500 

Low 4-6 "Casino Murder Case" 2,750 

High 6-23-34 "Glamour" 23,000 

Low 1-12 "I Sell Anything" 2,000 

High 8-24 "China Seas" 25,000 

Low 12-22-34 "Private Life of Don Juan" 4,000 

High 9-29-34 "Belle of the Nineties"... 14,000 

Low 4-13 "Rocky Mountain Mystery" 3,500 

High 1-12 "Broadway Bill" 14,000 

Low 5-5-34 "Let's Fall in Love" 4,000 

High 9-7 "Steamboat Round the Bend" 11,000 
(8 days) 

Low 1-27-34 "Good Bye Again" 1,700 

High 4-14-34 "Moon Over Morocco" 7,600 

Low 6-30-34 "Island of Doom" 160 

High 5-18 "Les Miserables" 7,800 

Low 12-15-34 "Have a Heart" 2,500 

High 9-7 "Top Hat" (6 days) 17,000 

Low 1-27-34 "Let's Fall in Love".... 1,800 

High 4- 7-34 "Riptide" 28,500 

Low 12-29-34 "Music in the Air" 4,206 

High 8-10 "Paris In Spring" 32,000 

Low 6-22 "People Will Talk" 12,500 

High 9- 8-34 "Dames" 20,000 

Low 12-29-34 "White Lies" and } 

"The Last Wilderness" 1 4,900 

High 10-20-34 "Barretts of Wimpole 

Street" 6,500 

Low 8-31 "Smart Girl" 4,000 

High 8-10 "CHiarlie Chan in Egypt"... 2,000 

Low 1-27-34 "Jimmy and Sally" 500 

High 7-20 "Love Me Forever" 7,000 

Low 8-25-34 "The Lady Is Willing"... 2,700 

High 8-18-34 "She Loves Me Not" 7,000 

Low 5-4 "Private Worlds" 5,000 

High 10-20-34 "Girl of the Limberlost" 3,500 

Low 12- 8-34 "Cimarron" 1,000 

High 6- 8 "Thunder in the East" 5,000 

Low 3-23 "Narcotic" 2,000 

High 2-24-34 "Queen Christina" 13,500 

Low 12-22-34 "Great Expectations" } 

and "Wake Up and Dream" | 3,500 

High 4-27 "Roberta" 15,000 

Low 7-21-34 "Shoot the Works" and) 

"Friday the 13th" f 6,000 
High 1-5 "Kid Millions" and ) 

"Fugitive Lady" ( 10,500 
Low 8-4-34 "House of Rothschild" and } 

"Most Precious Thing in Life | 4,500 



High 3-32-34 "House of Rothschild".... 23,600 

Low 2-23 "Little Men" 6,000 

High 10-6-34 "Barretts of Wimpole 

Street" 65,860 

Low 12-29-34 "The Band Plays On".... 4,500 

High 7-21-34 "Of Human Bondage".. 16,200 

Low 12-22-34 "Babbitt" 6,500 

High 8-25-34 "Cleopatra" 72,000 

Low 8-11-34 "Elmer and Elsie" 10,500 

High 4-27 "Les Miserables" 60.115 

Low 4-11 "Brewster's Millions" 13,400 

High 9-7 "Top Hat" 1,51,200 

(plus stage show) 

Low 1-19 "Evergreen" 52,000 

High 8-31 "Diamond Jim" 47,000 

Low 6-30-34 "AfTairs of a Gentleman". 13,700 

High 5-11 "The G Men" 60,138 

Low 1-20-34 "Easy to Love"..... 9,271 



56 



MOTION PICTURE HERALD 



September 14, 1935 



CTHEATCE RECEIPTS—CONT'D] 



Theatres 



Current Week 



Previous Week 



Oklahoma City 

Capitol 1,200 10c-41c 

Criterion 1,700 10c- 55c 

Liberty 1,500 10c-36c 

Midwest 1,500 10c-56c 

Omaha 

Brandeis 1,200 25c-40c 

Omaha 2,200 25c-40c 

Orpheum 3,000 25c-40c 

Philadelphia 

Aldine 1,200 40c-65c 

Arcadia 600 25c-50c 

Boyd 2,400 40c-55c 

Earle 2,000 25c -50c 

Fcx 3,000 40c-65c 

Karlton 1,000 25c-40c 

Keith's 2,000 30c-50c 

Stanley 3,700 40c-55c 

Stanton 1,700 30c-50c 

Portland, Ore. 

Blue Mouse 700 15c-25c 

Broadway 1,912 25c-40c 

Mayfair 1,700 25c-40c 

Orpheum 1,700 25c-40c 

Paramount 3,008 25c-40c 



United Artists 



945 25c -40c 



San Francisco 

Clay 400 25c-35c 

Fo.x 4,600 10c-35c 

Golden Gate .... 2,800 25c-40c 

Orpheum 3,100 I5c-40c 

Paramount 2,670 25c-40c 

St. Francis 1,400 I5c-40c 

United Artists . . 1,400 15c-40c 

Warficld 2,700 25c-50c 

Seattle 

Blue Mouse 950 25c-55c 

Fifth Avenue .... 2,500 25c-55c 

Liberty 1,800 10c-35c 

Music Box 950 25c-55c 

Orpheum 2,450 25c-55c 

Paramount 3,050 25c-40c 



Picture 



Gross Picture 



"Here Comes Cookie" (Para.).... 2,800 

"Accent on Youth" (Para.) 4,200 

(8 days) 

"Going Hig-hbrow" (W.B.) 2,600 

(plus stage show) (4 days) 

"The Right to Live" (W. B.).... 400 
(3 days) 

"Anna Karenina" (MGM) 5,300 



"Bright Lights" (F. N.) and.... 5,200 
"Hot Tip" (Radio) 

"Annapolis Farewell" (Para.) and 6,800 
"Calm Yourself" (MGM) 

"Here Comes Cookie" (Para.) and 7,650 
"Chinatown Squad" (Univ.) 



"The Call of the Wild" (U.A.).. 14,000 
(6 days) 

"Barretts of Wimpole Street" 1,000 

(MGM) (6 days-revival) 

"Woman Wanted" (MGM) 500 

(3 days) 

"Anna Karenina" (MGM) 17,000 

(6 days) 

"Bright Lights" (F. N.) 14,000 

(6 days) 

"Steamboat Round the Bend" (Fox) 21,000 
(6 davs) 

"Without Regret" (Para.) 2,900 

(6 days) 

"Accent on Youth" (Para.) 2,700 

(6 days) 

"Page Miss Glory" (W. B.).... 15,000 
(6 days) 

"Diamond Jim" (Univ.) 6,0OC 

(6 days-2nd week) 

"Private World's (Para.) and.... 1,700 

"Mister Dynamite" (Univ.) 

"Diamond Jim" (Univ.) 8,000 

•'Alice Adams" (Radio)...." 4,000 

"Page Miss Glory" (W. B.) 4,000 

"Steamboat Round the Bend" (Fox) 5,000 
(2nd week) 

"Anna Karenina" (MGM) 7,000 

"Klinnoma Kring Larsson" 1,10') 

(Swedish) 

"Smilin' Through" (MGM) and.. 6,000 
"Dressed to Thrill" (Fox) 

"Hot Tip" (Radio) 13,500 

(plus stage band) 

"Diamond Jim" (Univ.) 8,000 

(2nd week) 

"Accent on Youth" (Para.) and.. 13,000 
"Here Comes Cookie" (Para.) 

"Page Miss Glory" (W. B.) 6,000 

"The Call of the Wild" (U. A.).. 10.000 

"Steamboat Round the Bend" (Fox) 24,000 
(plus stage band) 



"China Seas" (MGM) 4,400 

(2nd week) 

"Steamboat Round the Bend" (Fox) 9,250 

"After the Dance" (Col.) and 4,100 

"Westward Ho" (Republic) 

'Escape Me Never" (U. A.) 3,750 

'Bright Lights" (F. N.) 6,650 

(8 days) 

'Bonnie Scotland" (MGM) and... 4,200 
'Smart Girl" (Para.) 



Gross 



"Ginger" (Fox) 2,200 

"Dante's Inferno" (Fox) 2,800 

(6 days) 

"Great Hotel Murder" (Fox) 1,400 

(4 days) 

"Hard Rock Harrigan" (Fox) 800 

(3 days) 

"Page Miss Glory" (W. B.) 5,200 

"Alice Adams" (Radio) and 6,700 

"Old Man Rhythm" (Radio) 

"Diamond Jim" (Univ.) and 5,900 

"Paris In Spring" (Para.) 

"We're In the Money" (W. B.) 18,100 



"The Man on the Flying Trapeze" 1,900 
(Para.) (6 days) 



"Accent on Youth" (Para.) 10,000 

(6 days) 

"Bonnie Scotland" (MGM) 14,500 

(6 davs) 

"Charlie Chan in Egypt" (Fox).. 19,000 
(6 days) 

"Alice Adams" (Radio) 3,000 

(6 days) 

■'Smilin' Through" (MGM) 2,100 

(5 days) 

"Pursuit" (MGM) 150 

(1 day) 

"China Seas" (MGM) 13,000 

(6 days-2nd week) 
"Diamond Jim" (Univ.) 7,300 

(6 days-lst week) 



"Black Fury" (W. B.) and 1,700 

'Goin' To Town" (Para.) 

"Bonnie Scotland" (MGM) 5,000 



"Three Men on a Horse" 9,000 

(Road Show of Stage Production) 
(50c-$2.20) 

'Alice Adams" (Radio) 6,000 

'Steamboat Round the Bend" (Fox) 6,000 
(1st week) 



'C^iina Seas" (MGM) 5,000 

(3rd week) 



"Camille" (DuWorld) 1,400 

"Pursuit" (MGM) 8,700 

"Jalna" (Radio) 12,500 

"Diamond Jim" (Univ.) 15,000 

(1st week) 

"Bonnie Scotland" (MGM) and... 9,000 
"The 39 Steps" (GB) 

"Curly Top" (Fox) 10,000 



"Page Miss Glory" (W. B.).... 20,000 



"China Seas" (MGM) 4,800 

(1st week) 

"Accent on Youth" (Para.) 6,200 

"The Girl Friend" (Col.) and 3,900 

'The Black Room" (Col.) 



"The frish Tn Us" (F. N.) . 



.1,850 



"Dante's Inferno" (Fox) and 4,800 

'Lady Tubbs" (Univ.) 

"Every Night at Eight" (Para.) 4.200 
and "Woman Wanted" (MGM) 



High and Low Gross 

(Tabulation covers period from Jeuiuary, ^934') 
(Dates are 1935 imless otherwise specified.) 



High 1-6-34 "Going Hollywood" . 
Low 9-8-34 "You Belong to Me" 
High 1-27-34 "Dinner at Eight".. 
Low 7-27 "She" (5 days). 



4,100 
800 
9,000 
2,500 

4,100 
400 



High 9-29-34 "Bright Eyes" 9,540 

Low 5-26-34 "Merry Wives of Reno".. 2,000 



High 4-6 "While the Patient Slept" 7 
and "We're Rich Again" ) 
Low 3-23 "The Winning Ticket" 



High 1-12 "The Little Minister", 
Low 2-16 "Babbitt" and 

"Murder in the Clouds" 



9,100 
3,000 



High 8-31 "We're in the Money" 

Low 12-29-34 '|Babes in Toyland" and j 
"Home on the Range" j 



High 5-5-34 "House of Rothschild" 
Low 4-20 "Brewster's Millions" . . . 

High 1- 6-34 "Duck Soup" 

Low 1-27-34 "Women in His Life" 



High 1- 6-34 "Little Women" 

Low 8-17 "Jalna" 

(5 days) 

High 4- 7-34 "Harold Teen" 

Low 8-24 "Hot Tip" 

High 12-29-34 "Bright Eyes" 

Low 7-28-34 "She Was a Lady".. 
High 11- 3-34 '.'One Night of Love" 

Low 8-17 "She" 

High 3- 3-34 "Carolina" 

Low 1- 5 "Sweet Adeline 



High 1- 5 "Broadway Bill" 

Low 12-29-34 "Behold My Wife".. 
High 3-31-34 "The Lost Patrol".. 
Low 1-5 "Man Who Reclaimed His 
Head" 



18,100 
5,000 



23,000 
3,000 
6,500 
400 



30,000 
6,000 

40,000 
10,500 
28,500 
7,000 
8,500 
2,100 
8,000 
1,500 



22,000 
7 500 
9,000 

2,000 



High 4- 7-34 "Wonder Bar" .... 
Low 7-14-34 "The Circus Clown" 

"I Give My Love" 
High 9-7 "Alice Adams" 



and 



13,000 



3,900 
4,000 



Low 1-19 "Behold My Wife" and 

"Defense Rests" 
High 8-17 "Broadway Gondolier" .... 
Low 11-10-34 "Wednesday's Child" .. 
High 3-24-34 "David Harum" and 

"Once to Every Woman' 
Low 6-30-34 ';Now I'll Tell" and 

"Springtime for Henry" 
High 4-28-34 "House of Rothschild" 
Low 8- 4-34 "Paris Interlude" .... 



5 1,600 
8,000 
3,500 

1 

f 12,000 



4,000 
9.800 
3,700 



High 7-27 "The Murder Man" 

Low 8-18-34 "Sin of Nora Moran" ) 

and "Along Came Sally" j 

High 3-16 "Roberta" 

Low 7- 7-34 "Cockeyed Cavaliers" 

High 6- 9-34 "Sing and Like It" 

Low 7-13 "Ladies Crave Excitement" ) 

and "Hard Rock Harrigan" f 
High 9-29-34 "Belle of the Nineties".. 
Low 1-20-34 "Four Girls in a Boat" 1 

and "Fugitive Lovers" f 
High 1-19 "The County Chairman".... 
Low 4-14-.34 "Registered Nurse" and ) 

"Murder in Trinidad" f 

High 1-6-34 "Roman Scandals" 

Low 3-9-,'?4 "Private Life of Don Juan" 

High 12-29-34 "Bright Eyes" 

Low 3-31-34 "Gambling Lady" 



High 2-17-34 "Roman Scandals" 

Low 7- 7-34 "Tomorrow's Children" . . 

High 4-14-34 "Riptide" 

Low 3-24-34 "Fashions of 1934" 

High 7-27 "Love Me Forever" 

Low 4-13 "White Lies" and ) 

"Hanpv Landing" f 

High 4-14-.M "Spitfire" 

Low 1-26 "Man Who Reclaimed His 

Head" 

High 7-27 "Call of the Wild" 

Low 4-21-34 "Two Alone" and ) 

"I Believed in You" ) 

High 3-23 "Shadow of Doubt" 

Low 12- 8-34 "Peck's Bad Boy" and \ 

"Menace" ) 



14,000 

4.500 
23,000 
10,200 
19,500 

5,000 
19,000 

8.000 
11,000 

3.500 
15,000 

4.O0O 
29.000 
15,500 



7.500 
2.550 
12,750 
3,500 
7,150 

2,700 
6,500 

2,850 
9,800 

3.750 
8,700 

3,300 



September 14, 1935 



MOTION PICTURE HERALD 



57 



WHAT THE PICTURE 
DID E€D ME 



Ambassador 



WILDERNESS MAIL: Kermit Maynard, Fred Koh- 
ler — Pretty good Northern picture. Running time, 
57 minutes. — P. G. Held, Strand Theatre, Griswold, 
Iowa. General patronage. 



First National 



BLACK FX(RY: Paul Muni, Karen Morley— I do not 
know how to report this picture. A stark, reahstic 
story of life in a coal mining district with the tragedy 
of a strike. Paul Muni gives a wonderful performance 
but the picture did not please. It is too depressing. 
The only favorable criticism was from a teacher of 
expression who says Paul Muni is, in her opinion, the 
best movie star of today. A good production that will 
not click in the small town. Running time, 97 min- 
utes. Played August 21-22.— Gladys E. McArdle, Owl 
Theatre, Lebanon, Kan. Small town patronage. 

G MEN, THE: James Cagney, Margaret Lindsay — 
A fast moving action picture with a timely story that 
will please any audience. Good cast and good acting. 
Robert Armstrong is especially good. Pleased my 
patrons. Running time, 85 minutes. Played August 
14-15.— Gladys E. McArdle, Owl Theatre, Lebanon, 
Kan. Small town patronage. 

IRISH IN US, THE: James Cagney, Pat O'Brien— 
Another outstanding picture. 100 per cent entertain- 
ment value. Played August 29-30. — Frank A. Finger, 
New Gem Theatre, Marissa, 111. Small town patron- 
age. 



Fox 



CHARLIE CHAN IN LONDON: Warner Oland— 
People liked it but business very poor on this picture. 
Second night was our record low crowd. — Harland 
Rankin, Plaza Theatre, Tilbury, Ontario, Canada. 
General patronage. 

CURLY TOP: Shirley Temple, John Boles, Rochelle 
Hudson — Her best and finest presentation, far sur- 
passing any of her previous performances. She drew 
them in from all walks of life and all ages, ranging 
from three years to 85. Played to above average busi- 
ness. Running time, eight reels. Played August 22- 
24.— A. F. Aflfelt, Iosco Theatre, Oscoda, Mich. Small 
town patronage. 

GEORGE WHITE'S 193S SCANDALS: Alice Faye, 
James Dunn — Very good musical but no drawing card. 
It seems as if patrons don't care much for musicals 
anymore. Running time, 83 minutes. — P. G. Held, 
Strand Theatre, Griswold, Iowa. General patronage. 

GINGER: Jane Withers, Jackie Searl— Very good 
picture that we are forced to play after all Fox West 
Coast houses used it at any admission price they 
chose. Failed to make money owing to spot played on. 
Played August 18. — A. J. Simmons, Plaza Theatre, 
Lamar, Mo. General patronage. 

HARD ROCK HARRIGAN: George O'Brien— Not 
as good in story or action as his other pictures. Would 
rate this about 25 per cent of anything the star has 
made in two year 3. Played August 27. — A. J. Sim- 
mons, Plaza Theatre, Lamar, Mo. General patronage. 

ORCHIDS TO' YOU: John Boles, Jean Muir— A 
good comedy drama packed with fun and surprises. 
Played to average business. Running time, eight reels. 
Played August 16-17.— A. F. Aflfelt, Iosco Theatre, Os- 
coda, Mich. Small town patronage. 

OUR LITTLE GIRL: Shirley Temple— Don't worry, 
it might not be her best, but it still is a top picture 
in the box. Don't pass her up. — Harland Rankin, 
Plaza Tlieatre, Tilbury, Ontario, Canada. General pat- 
ronage. 

OUR LITTLE GIRL: Shirley Temple— Best attend- 
ance since "Bright Eyes." Not quite as good as 
"Bright Eyes," but any Shirley Temple picture will 
draw the crowd, even if the showing is late. Played 
August 10. — George Lodge, Green Lantern Theatre, 
Claymont, Del. Small town patronage. 

SILK HAT KID, THE: Lew Ayres, Mae Qarke- 
One of the finest pictures of its kind. Could be shown 
any night of the week and would do business. Played 
to average business. Running time, seven reels. 
Played August 18-19.— A. F. Aflfelt, Iosco Theatre, Os- 
coda, Mich. Small town patronage. 

SILK HAT KID: Lew Ayres, Mae Clarke— Went 
over good enough on Bank Nights but I would like to 
see Lew Ayres cast in a real good picture for a 
change; give him a chance. Would like to see him 
cast in a snappy college picture. Out of fifty pictures. 



N this, the exhibitors' own de- 
partment, the theatremen of the 
nation serve one another with 
information on the box office per- 
formance of product for their mu- 
tual benefit. It is a service of the 
exhibitor for the exhibitor. Address 
all communications to — 

What the Picture Did for Me 

MOTION PICTURE HERALD 
1790 Broadway, New York 



Fox, can[t you give us some college stuflf? — E. C. Are- 
hart, Princess Theatre, Odebolt, Iowa. General pat- 
ronage. 

$10 RAISE: Edward Everett Horton— Just a weak, 
silly picture that did not stand up on Bargain Night. 
Played August 27-28.— A. B. Jefferis, New Piedmont 
Theatre, Piedmont, Mo. Rural and small town pat- 
ronage. 

UNDER THE PAMPAS MOON: Warner Baxter- 
Good from beginning to end. Probably will be best 
liked in small towns. Not a big picture, but above 
the average. Played August 24.— George Lodge, Green 
Lantern Theatre, Claymont, Del. Small town patron- 
age. 



GB 



IRON DUKE, THE: George Arliss— Fifth Arliss pic- 
ture that flopped. We thought it great, but our pat- 
rons stayed away from Arliss. Too bad. Played Au- 
gust 29-30.— A. B. Jefferis, New Piedmont Theatre, 
Piedmont, Mo. Rural and small town patronage. 

LITTLE FRIEND: Nova Pilbeam— Can this one. 
About the limit for a poor picture. It is impossible 
for us to do anything with these British pictures. 
Running time, 88 minutes. Played August 27-29.— Wm. 
A. Clark, Garden Theatre, Canton, 111. General pat- 
ronage. 

PRINCESS CHARMING: Evelyn Laye— About as 
poor a picture as I ever screened. Will hurt your 
theatre if many come to see it. We can't run foreign 
pictures as their ideas are not for an American audi- 
ence. Running time, 81 minutes. Played July 16-18. — 
Wm. A. Clark, Garden Theatre, Canton, 111. General 
patronage. 



MGM 



BABES IN TOYLAND: Laurel and Hardy— This 
picture is not their best. I would advise those who 
haven't played it to play it Christmas Day. We 
played it to below average business on a weekend. — 
Harland Rankin, Plaza Theatre, Tilbury, Ontario, Can- 
ada. General patronage. 

NAUGHTY MARIETTA: Jeanette MacDonald— A 
very, very good musical. Drew above average busi- 
ness and pleased everyone. Played August 10-11. — 
Harriett A. Le Richeux, Arcade 'Theatre, Camden, N. 
Y. Small town patronage. 

NO MORE LADIES: Joan Crawford, Robert Mont- 
gomery — Very good picture but too much idle rich for 
my people. Acting very good and comedy lines fine 
but just too much blah. Played August 25. — A. J. 
Simmons, Plaza Theatre, Lamar, Mo. General pat- 
ronage. 

PUBLIC HE^O NO. 1: Lionel Barrymore, Jean Ar- 
thur, Chester Morris — Another of the "G Men" type 
of pictures that is very good. Considerable battle, 
murder and sudden death, but it has quite a lot of 
comedy. Lionel Barrymore, as usual, gives an out- 
standing performance. This one pleased. Running 
time, 89 minutes. Played August 24-25.— Gladys E. 
McArdle, Owl Theatre, Lebanon, Kan. Small town 
patronage. 

PUBLIC HERO' NO. 1: Chester Morris, Jean Ar- 
thur — The real inside of the Government war on crime. 
Dramatic dynamite, educational, thriUing and enter- 
taining. Well liked. Played to average busipess. 



Running time, nine reels. Played August 20-21.— A. F. 
Aflfelt, Iosco Theatre, Oscoda, Mich. Small town pat- 
ronage. 

TARZAN AND HIS MATE: Johnny Weissmuller, 
Maureen O'SuUivan — Real picture for the kids. They 
liked it very much, our second night way down, but 
did above average business. — Harland Rankin, Plaza 
Theatre, Tilbury, Ontario, Canada. " General patron- 
age. 

WINNING TICKET, THE: Leo Carrillo, Louise Fa- 
zenda— Terrible. Nothing to it. Trailer killed picture 
and drove away many who would have come if they 
had not seen trailer. Played July 20-21.— Harriett A. 
Le Richeux, Arcade Theatre, Camden, N. Y. Small 
town patronage. 

WOMAN WANTED: Joel McCrea, Maureen O'Sul- 
livan — A lawyer carries on an across-the-light-well 
flirtation with a girl. Gangsters wreck a police car. 
Romance is born and the girl and the lawyer set out 
to find the real killer. Maureen O'Sullivan, as the 
woman wanted both by law and its enemies, and Joel 
McCrea make one of the finest teams seen in many 
a month. Entertaining, thrilling and well liked. Aver- 
age business. Played August 11-13.— A. F. Aflfelt, 
Iosco Theatre, Oscoda, Mich. Small town patronage. 



Paramount 



COLLEGE SCANDAL: Arline Judge, Kent Taylor 
— A nice program. Running time, 79 minutes. Played 
August 23-25.— Wm. A. Clark, Garden Theatre, Can- 
ton, 111. General patronage. 

COLLEGE SCANDAL: Arline Judge, Kent Taylor- 
Give me a picture that has a college title or anything 
pertaining to a college and we will make money on it. 
This was no exception. For such pictures Elliott Nu- 
gent is my favorite director. — E. C. Arehart, Princess 
Theatre, Odebolt, Iowa. General patronage. 

DEVIL IS A WOMAN, THE: Marlene Dietrich- 
Such a title. Direction disconnected. Dietrich gradu- 
ally losing ground in these foreign plays. Give her 
American stories like "The Blonde Venus" and she 
might come back. Would say to fellow small town 
theatres, cancel this one. Running time, 80 minutes. 
Played July 9-11.— Wm. A. Qark, Garden Theatre, 
Canton, 111. General patronage. 

EVERY NIGHT AT EIGHT: George Raft, Alice 
Faye — A swell picture. Patsy Kelly nearly steals the 
picture. This one is above the ordinary run of fea- 
tures and has plenty of entertainment value. Plaved 
August 22-23.— Frank A. Finger, New Gem Theatre, 
Marissa, 111. Small town patronage. 

HERE COMES COOKIE: George Burns, Gracie Al- 
len — Gracie is absolutely the dumbest person ever cre- 
ated. Had the audience in an uproar all the time. 
George Barbier also excellent. The trap drummer had 
them staying for the second show. Play it up and it 
will bring you some extra money. Running time, 63 
minutes. Played August 30-31. — Paul H. Figg, Lyric 
Theatre, Bladenboro, N. C. General patronage. 

HOP ALONG CASSIDY: William Boyd, Paula Stone 
— Nothing extra, but is a little different from the gen- 
eral run of horse operas. Will appeal to those who 
ordinarily would not go for westerns. Bill Boyd very 
good as big bad good man. Running time, 60 min- 
utes. Played August 24.— Paul H. Figg, Lyric Thea- 
tre, Bladenboro, N. C. General patronage. 

LIVES OF A BENGAL LANCER: Gary Cooper, 
Franchot Tone — The kind of a picture that will not 
please more than about half of the patrons of a small 
town. Certainly a fine, well produced picture that 
somehow seems to drag until the closing reels. 'The 
lack of feminine characters also keeps the show from 
going over with the feminine fans. No particular 
draw. — L. V. Bergtold, Opera House, Kasson, Minn. 
General patronage. 

MAN ON THE FLYING TRAPEZE, THE: W. C. 

Fields — A good program and pleased 90 per cent. 
Fields a real star and a good card for us. Running 
time, 66 minutes. Played August 30-31-September 1.— 
Wm. A. Clark, Garden Theatre, Canton, 111. General 
patronage. 

MAN ON THE FLYING TRAPEZE, THE: W. C. 

Fields — Fair business on first day. Absolute flop on 
second. Very silly. Played September 1-2.- A. B. 
Jeflferis, New Piedmont Theatre, Piedmont, Mo. Ru- 
ral and small town patronage. 

ROCKY MOUNTAIN MYSTERY: Randolph Scott 
— Better than I expected after some of the rather un- 
favorable reports I have read. Not a real western but 
has most of the cowboy flavor and will easily get by 



58 



MOTION PICTU RE HERALD 



September I 4, I 935 



in that class. — L. V. Bergtold, Opera House, Kasson, 
Minn. General patronage. 

STOLEN HARMONY: George Raft, Ben Bernie— 
Good title, good stars make this a nice program. Run- 
ning time, 74 minutes. Played July 26-28.— Wm. A. 
Clark, Garden Theatre, Canton, 111. General patron- 
age. 

STOLEN HARMONY: George Raft, Ben Bernie— 
jood picture. Pleased everyone. It has romance, ac- 
tion, music, girls, comedy, everything. Business above 
average. Played August 25-26. — A. B. JefFeris, New 
Piedmont Theatre, Piedmont, Mo. Rural and small 
town patronage. 



RKO Radio 

ALICE ADAMS: Katharine Hepburn, Fred Mac- 
Murray — Believe this to be the best picture from this 
star. A lot of credit should be given to MacMurray. 
Full of comedy atid should get money if Katie is not 
too far gone in your town. Running time, 80 min- 
utes. — A. J. Simmons, Plaza Theatre, Lamar, Mo. 
General patronage. 

ARIZONIAN, THE: Richard Dix— Good picture that 
drew extra business on Sunday-Monday and pleased. 
Dix always a good bet here in this type picture. 
Played August 11-12. — A. J. Simmons, Plaza Theatre, 
Lamar, Mo. General patronage. 

ARIZONIAN, THE: Richard Dix—Drew normal 
business but several of our customers remarked about 
the poor marksmanship of the various sharpshooters 
in the cast. It seemed to take about a thousand 
shots to kill two or three men. Played August 24. — 
C. W. Mills, Arcade Theatre, Sodus, N. Y. Family 
patronage. 

BREAK OF HEARTS: Katharine Hepburn, Charles 
Boyer — Picture just fair. Subject matter not appealing. 
Foreign accent not liked. Why a sensible producer 
will use foreign accent as a lead in a picture is be- 
yond me. We want understandable, plain old Ameri- 
can talk. Boyer may go big in some places but he 
will be a drag here. Running time, 75 minutes. 
Played August 2-4.— Wm. A. Clark, Garden Theatre, 
Canton, 111. General patronage. 

CHASING YESTERDAY: Anne Shirley— Title kills 
this picture to start with and does Anne Shirley no 
good. Very poor entertainment. Subject matter bad. 
Looks like the same party that titled "Village Tale" 
showed his hand in this title. Running time, 77 min- 
utes. Played August 6-8. — Wm. A. Clark, Garden 
Theatre, Canton, 111. General patronage. 

DOG OF FLANDERS: Frankie Thomas— Star means 
nothing. Kids of this size should not be in the lead 
of a picture and dog stuff is all shot. Just another 
flop for us. May appeal to a few kids and that's all. 
Running time, 72 minutes. Played August 13-15. — Wm. 
A. Clark, Garden Theatre, Canton, 111. General pat- 
ronage. 

DOG OF FLANDERS: Frankie Thomas, Helen Par- 
rish — Fine picture for any small town. Certainly does 
not have to be double featured. Had many fine com- 
ments on this. — L. V. Bergtold, Opera House, Kas- 
son, Minn. General patronage. 

HOT TIP: James Gleason, Zasu Pitts — Fair enough 
programmer but in a pinch we played on Sunday; not 
quite suitable or big enough for such a date. — E. C. 
Arehart, Princess Theatre, Odebolt, Iowa. General 
patronage. 

KENTUCKY KERNELS: Wheeler and Woolsey— 
Fair picture. Never had a Wheeler-Woolsey picture 
ever get us excited yet. — Harland Rankin, Plaza The- 
atre, Tilbury, Ontario, Canada. General patronage. 

LADDIE: John Beal, Gloria Stuart, Virginia Weid- 
ler — Excellent production and liked by everyone. Little 
Virginia Weidler did some excellent work. All cast 
was good. A family picture one hundred per cent. 
Running time, 70 minutes. — P. G. Held, Strand The- 
atre, Griswold, Iowa. General patronage. 

MURDER ON A HONEYMOON: Edna May Oliver, 
James Gleason — This seemed to go over on Bargain 
Night but to me was the poorest thing to come from 



RKO this year. However, if the fans are satisfied, 
the exhibitor's opinion is of no account. — L. V. Berg- 
told, Opera House, Kasson, Minn. General patronage. 

NITWITS, THE: Wheeler and Woolsey— This is 
sure the correct title for the show. This drew very 
well and everyone seemed to enjoy it. Wheeler and 
Woolsey always make money for us. Running time, 
78 minutes.— P. G. Held, Strand Theatre, Griswold, 
Iowa. General patronage. 

NITWITS, THE: Wheeler and Woolsey— A fair pro- 
gram of the slapstick variety. Running time, 78 min- 
utes. Played July 19-21.— Wm. A. Clark, Garden 
Theatre, Canton, 111. General patronage. 

NITWITS, THE: Wheeler and Woolsey— Did a good 
Saturday business and pleased all who saw it. These 
boys are now making comedies. Running time, 70 
minutes. Played August 17. — A. J. Simmons, Plaza 
Theatre, Lamar, Mo. General patronage. 

NITWITS, THE: Wheeler and Woolsey— From re- 
ports of the patrons, this is the best of the efforts of 
these two comedians. Did not see it myself, but what 
pleases the ones who bring in the money pleases me. 
I still hear reports about the dice game at the cigar 
counter. Running time, 80 minutes. Played August 
19-20.— Paul H. Figg, Lyric Theatre, Bladenboro, N. O. 
General pationage. 

ROBERTA: Fred Astaire, Ginger Rogers, Irene 
Dunne — So few reports in the last two or three num- 
bers of Motion Picture Herald that I though I'd bet- 
ter get busy. This "Roberta" is great entertain- 
ment, far ahead of "The Gay Divorcee." Randolph 
Scott, the cowboy hero of millions, plays the part of 
Ladies' Dressmaker to perfection. Scott has the most 
lines in the picture and should have had equal billing 
with Rogers and Freddie. — L. V. Bergtold, Opera 
House, Kasson, Minn. General patronage. 

ROMANCE IN MANHATTAN: Ginger Rogers, 
Francis Lederer — We deem this very clever, but were 
disappointed in the attendance. Played August 21-22. 
— C. W. Mills, Arcade Theatre, Sodus, N. Y. Family 
patronage. 

STAR OF MIDNIGHT: William Powell, Ginger 
Rogers — Close this as a good picture. Good story, well 
directed. Rurming time, 90 minutes. Played July 12- 
14.— Wm. A. Clark, Garden Theatre, Canton, 111. Gen- 
eral patronage. 

VILLAGE TALE: Randolph Scott— Picture not so 
bad, but title means nothing. A title is a big asset 
to a picture. Don't see how an experienced producer 
would select a title that means so little. Might get 
by on a double program with a good strong western 
subject. Running time, 80 minutes. Played July 23- 
25.— Wm. A. Clark, Garden Theatre, Canton, III. Gen- 
eral patronage. 

WEDNESDAY'S CHILD: Edward Arnold, Karen 
Morley — Not a bad picture. Personally thought it 
good, but did not draw. Did the poorest business of 
the year. Played as a double feature with "Cham- 
pagne for Breakfast" but could not get them in. 
Played August 17-18.— Harriett A. Le Richeux, Arcade 
Theatre, Camden, N. Y. Small town patronage. 

WEST OF THE PECOS: Richard Dix-j;ust an av- 
erage action picture that did average business. Not 
much appeal for city, but all right for country houses. 
Played August 31. — George Lodge, Green Lantern 
Theatre, Claymont, Del. Small town patronage. 



United Artists 

FOLIES BERGERE: Maurice Chevalier, Ann Soth- 
ern, Merle Oberon — Never grossed film rental anr" 
failed to please. Believe these foreign stars a"— 
through in this country. Played August 7. — A. > 
Simmons, Plaza Theatre, Lamar, Mo. General patro- 
age. 



Universal 

BORDER BRIGANDS: Buck Jones— Only fair 
Northern picture. It seems as if Buck Jones is slir>- 
ping. His pictures don't draw well anymore for u? 



Running time, 62 minutes. — P. G. Held, Strand Thea - 
tre, Griswold, Iowa. General patronage. 

BORDER BRIGANDS: Buck Jones— Drew average 
Saturday night attendance and seemed to please. We 
still believe the westerns should have more comedy. 
Played August 17.— C. W. Mills, Arcade Theatre, So- 
dus, N. Y. Family patronage. 

IMITATION OF LIFE: Qaudette Colbert— One of 
the finest pictures of the year and easily Universal's 
best for 1935. Highly praised by the older people. A 
few "near" morons said they didn't care for it. Played 
this right after the county fair and probably for that 
reason didn't draw as much as it should have. — L. V. 
Bergtold, Opera House, Kasson, Minn. General pat- 
ronage. 

IT HAPPENED IN NEW YORK: Lyle Talbot, 
Heather Angel, Gertrude Michael — Our people were 
well pleased with this clean offering. For some reason, 
unknown, business was off about twenty-live per cent. 
Played August 31.— C. W. Mills, Arcade Theatre, So- 
dus, N. Y. Family patronage. 

STONE OF SILVER CREEK: Buck Jones— Just an 
average western that pleased the young people, and a 
few of the older ones. Played August 17. — George 
Lodge, Green Lantern Theatre, Claymont, Del. Small 
town patronage. 

STONE OF SILVER CREEK: Buck Jones— Better 
than "Rocky Rhodes" and "Crimson Trail" but too 
bad Universal is killing Jones with poor story mate 
rial. — L. V. Bergtold, Opera House, Kasson, Minn- 
General patronage. 



Warner Bros. 



DINKY: Jackie Cooper, Mary Astor — Just one of 
those little pictures that everyone liked. Played Au- 
gust 31.— A. B. Jefferis, New Piedmont Theatre, Pied- 
mont, Mo. Rural and small town patronage. 

DON'T BET ON BLONDES: Warren WilHam, 
Claire Dodd — If your customers don't like Warren 
William and his slurring brogue you had better steer 
clear of this one. Not so hot. Played August 28. — 
Paul H. Figg, Lyric Theatre, Bladenboro, N. C. Gen- 
eral patronage. 

DON'T BET ON BLONDES: Warren William, 
Claire Dodd — Don't bet on this one to pay off the 
mortgage. Pass it up if you can. No cast! No 
story! No patrons! Played August 17-18. — Gladys E. 
McArdle, Owl Theatre, Lebanon, Kan. Small town 
patronage. 

GOING HIGHBROW: Guy Kibbee, Zasu Pitts— Got 
by on one day Saturday run. Played August 24. — A. 
B. Jefferis, New_ Piedmont Theatre, Piedmont, Mo. 
Rural and small "town patronage. 

GOING HIGHBROW: Guy Kibbee, Zasu Pitts— A 
very funny picture. Great comedy. Story funny and 
actors best in their line, and made by the company 
that knows how to make comedies that are entertain- 
ing and clean. They don't make them any better than 
this. — Bert Silver, Silver Theatre Co., Inc., Greenville, 
Mich. General patronage. 



State Right 

COME ON, TARZAN : Ken Maynard— A pretty good 
western. Better than most and drew better than 
"Border Brigands." Running time, 65 minutes. — P. G. 
Held, Strand Theatre, Griswold, Iowa. General pat- 
ronage. 



Short Features 



Educational 



NIFTY NURSES: Musical Comedies— Very good 
comedy with plenty of laughs. — Harriett A. Le 
Richeu.x, Arcade Theatre, Camden, N. Y. Small town 
patronage. 

PALOOKA FROM PADUCAH: Buster Keaton- 
Good slapstick comedy. — A. B. Jefferis, New Pied- 
mont Theatre, Piedmont, Mo. Rural and small town 
patronage. 

PAUL TERRY-TOONS SERIES: All these car- 
toons seem to lack the punch or a certain something 
that many others have. — E. C. Arehart, Princess The- 
atre, Odebolt, Iowa. General patronage. 



Fox 

ISLE OF BERMUDA: Magic Carpet Series— Very 
interesting, worth playing. — Harland Rankin, Plaza 
Theatre, "Tilbury, Ontario, Canada. General patronage. 



M-G-M 

APPLES TO YOU: Musical Comedies— Only a fair 
musical. Seen better. — Harland Rankin, Plaza Thea- 
tre, Tilbury, Ontario, Canada. General patronage. 



AIR CONDITIONING CHARTS 

that represent standard practice In air conditioning •for motion picture 
theatres. Practical advice on how to attain the best atmospheric condi- 
tions for your house winter and summer. Devised to be put on the wall 
for constant reference. Available until the supply is exhausted at 25 cents 
each, payment with order. Write direct to 

QUIGLEY BOOKSHOP 

1 790 BROADWAY NEW YORK CITY 



September 14, 1935 



MOTION PICTU RE HERALD 



59 



FIXER-UPPERS: Laurel & Hardy— The usual Lau- 
rel and Hardy comedy that always pleases my pat- 
rons. Running time, 20 minutes. — Gladys E. McArdle, 
Owl Theatre, Lebanon, Kan. Small town patronage. 

MENU: Oddities — ^Very interesting picture. Ladies 
liked it, and it had new idea for the cooks. — Harland 
Rankin, Plaza Theatre, Tilbury, Ontario, Canada. Gen- 
eral patronage. 

MIDSUMMER MUSH: Charley Chase— Real good 
comedy. Charley Chase always pleases. — Harland Ran- 
kin, Plaza Theatre, Tilbury, Ontario, Canada. General 
patronage. 

POOR LITTLE ME: Happy Harmonies Series— An- 
other colored cartoon that some said was the best one 
yet. I think the adults enjoy these cartoons as much 
as the kiddies. They are all good. Running time, 10 
minutes. — Gladys E. McArdle, Owl Theatre, Lebanon, 
Kan. Small town patronage. 

RASSLIN' ROUND: Willie Whopper— These car- 
toons are awful. — Harland Rankin, Plaza Theatre, Til- 
bury, Ontario, Canada. General patronage. 



Paramount 

DIZZY DIVERS: Popeye the Sailor— Paramount has 
good shorts. This one extra good. — A. B. JefTeris, 
New Piedmont Theatre, Piedmont, Mo. Rural and 
small town patronage. 

FEMININE RHYTHM: Ina Ray Hutton and Her 

Melodears — Good musical short. — A. B. JefTeris, New 

Piedmont Theatre, Piedmont, Mo. Rural and small 
town patronage. 

KIDS IN THE SHOE, THE: Color Classics— Excel- 
lent. Good music and color. — A. B. Jefleris, New 
Piedmont Theatre, Piedmont, Mo. Rural and small 
town patronage. 



United Artists 

WISE LITTLE HEN, THE: Silly Symphonies- 
Very good cartoon that drew no extra business. Silly 
Symphonies are very artistic and beautiful but with 
not enough drawing power for us to pay difference 
between them and other comedies. Running time, eight 
minutes. — P. G. Held, Strand Theatre, Griswold, Iowa. 
General patronage. 



Universal 

DO A GOOD DEED; Oswald Cartoons— Very clever 
cartoon comedy. Running time, eight minutes. — P. 
G. Held, Strand Theatre, Griswold, Iowa. General 
patronage. 



Warner-Vitaphone 

BUDDY OF THE LEGION: Looney Tunes— Aver- 
age cartoon. — A. B. Jefiferis, New Piedmont Theatre, 
Piedmont, Mo. Rural and small town patronage. 

HEAR YE! HEAR YE! Vera Van and the Yacht 
Club Boys — Boys, throw this one in the can. How 
they can call this a short is more than I can see. 
Customers wanted to know when that agony would 
be over. — Paul H. Figg, Lyric Theatre, Bladenboro, 
N. C. General patronage. 

LITTLE JACK LITTLE: Pepper Pot— Extra good 
one-reeler. Running time, one reel. — Sammie Jack- 
son, Jackson Theatre, Flomaton, Ala. Small town 
patronage. 

MORMON TRAIL, THE: See America First Series, 
E. M. Newman — A very interesting number of this 
always interesting series. Views of Salt Lake City 
are very good. Running time, one reel. — Gladys E. 
McArdle, Owl Theatre, Lebanon, Kan. Small town 
patronage. 

SO YOU WON'T T-T-T-TALK: Roscoe Ates— Fair 
two-reel comedy. Several laughs. — A. B. Jefferis, New 
Piedmont Theatre, Piedmont, Mo. Rural and small 
town patronage. 

SPRINGTIME IN HOLLAND: Dorothy Dare, Felix 
Knight — An excellent musical in technicolor. First reel 
is a little slow but the second reel is great. Dorothy 
Dare and Felix Knight are very good and the dance 
numbers clever. Running time, 20 minutes. — Gladys 
E. McArdle, Owl Theatre, Lebanon, Kan. Small town 
patronage. 

VAUDEVILLE REEL NO. 4: Pepper Pot Series— 
These vaudeville reels are all good. They add a pleas- 
ing bit of novelty to any program. Running time, 1 
reel.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. 
Small town patronage. 



Serials 
Mascot 

MYSTERY MOUNTAIN: Ken Maynard, Verna Hil- 
lie — Have run two episodes of this serial and it seems 
to be ofT to a good start. Maynard is much better 



than the average serial star and Tarzan is a whole 
show by himself. Running time, 2 reels each. — Gladys 
E. McArdle, Owl Theatre, Lebanon, Kan. Small town 
patronage. 

Universal 

CALL OF THE SAVAGE: Noah Beery, Jr.— A little 
too noisy but since they have dressed the leading lady 
in a leopard skin it is going over better. — E. C. Are- 
hart, Princess Theatre, Odebolt, Iowa. General pat- 
ronage. 

Radio is Not Helping 
Musicians, Says Mills 

"America, thanks to the radio, is becom- 
ing a nation of listeners to music who do 
nothing about music themselves," Edwin C. 
Mills, general manager of the American So- 
ciety of Composers, Authors and Publishers, 
said recently while in New Orleans on his 
tour of inspection to the various attorneys 
for the organization. "Better a hundred poor 
musicians playing in a town than one perfect 
orchestra on the radio," he continued. Mr. 
Mills also deplored the lack of musicians 
playing in New Orleans theatres, but man- 
agers there took issue with him, pointing 
to the demands of members of his organiza- 
tion. 



Netherlands Theatre 
Attendance Falls Off 

Scattered returns from the first six 
months of the current year reveal that thea- 
tre attendance in the Netherlands has fallen 
off slightly in comparison with the same pe- 
riod of 1934, Consul General K. S. Patton of 
Amsterdam said in his latest report to the 
Department of Commerce. Decline of inter- 
est in locally made pictures was called a fac- 
tor. Consul Patton also said that a recent 
survey revealed 291 houses newly equipped 
for sound pictures and several theatres 
under construction. 



Sherman Succeeds Mayer 

Ben Sherman is now buying for Belle 
Theatres, Inc., operating 15 houses on the 
east side of Manhattan, in place of Elias 
Mayer, who formerly bought all the film 
for the circuit but resigned to take over the 
Majestic in Jersey City. Charles Steiner, 
who assisted Mr. iMayer, has remained with 
the circuit, however, in his same capacity. 

Film Festival in Brussels 

An international motion picture festival 
with the United States participating will be 
held in Brussels from September 26 to Oc- 
tober 17, under the patronage of the Belgian 
king, who will offer a prize to the best pic- 
ture exhibited. 



Theatre Construction 
In China at Standstill 

Theatre construction in the Tientsin dis- 
trict of China is at a standstill because of 
the economic uncertainty of China and be- 
cause of the marked lack of attendance dur- 
ing the past year or so. Consul John B. 
Ketcham, Tientsin, said this week in a re- 
port to the Department of Commerce. 
Twenty-three houses wired for sound are 
now in operation in his district, the consul 
said; of these, 14 are in Tientsin, seven in 
Peiping and two in Taiyuanfu, the capital 
of the Shansi Province. 

Although the production of native films 
in North China never has been important 
before, two companies have been established 
in Tientsin with plans to produce Chinese 
pictures, but no finished product has been 
turned out as yet, the consul said. 

German Film Imports 
Drop in Switzerland 

Popularity of German motion pictures has 
been declining steadily in Switzerland and 
exhibitors there have been turning more 
and more toward America for their films 
during the current year, it was revealed in a 
recent report from Consul General A. C. 
Frost of Zurich to the Department of Com- 
merce. The report also showed that Italian 
and French film imports into Switzerland 
were lower than in previous years. The 
proposed establishment of a national Swiss 
producing organization, about which much 
discussion has taken place, now appears 
scarcely likely, in the opinion of the consul 
general, because of opposition in too many 
quarters. 



Two Egyptian Shorts 

Two short subjects of historical impor- 
tance have just been completed by an 
Egyptian producing company under the su- 
pervision of Egyptian University, accord- 
ing to a report to the Department of Com- 
merce from acting commercial attache L. A. 
France of Cairo. One reel shows in detail 
the unwrapping of a mummy princess who 
lived about 2000 B.C. ; the other pictures 
excavations and recent discoveries of the 
university at the Pyramids. 



Andy Deitz Distributing 

Andy Deitz, formerly with Majestic Pic- 
tures, is now distributing independent pic- 
tures through his own offices located in St. 
Louis. He has the Louis-Levinsky fight 
film and "Idol of Millions," a three-reel 
biography of Jack Dempsey. 



THEATRE ACCOUNTING 

by WILLIAM F. MORRIS, is still the best bookkeeping system for theatres. 
It not only guides you in making the proper entries but provides sufficient 
blank pages for a complete record of your operations for each day of the 
year. Notable for its simplicity. 

Order Now — $3.00 — Postage Prepaid 

QUIGLEY BOOKSHOP 

1790 BROADWAY NEW YORK CITY 



60 



MOTION PICTURE HERALD 



September 14, 1935 



{|ii!!iiii|Piiii||jli|||| B m \ Hi"' 

J. C. JcNriNS— His Ccltum |;j 



Sioux Falls, S. D, 

Dear Herald: 

Doggone the doggone luck anyhow, but 
then outside of that, and a few things we 
are not responsible for, everything seems 
to be about as usual except that our family 
cat has rustled up four kittens from some- 
where and brought them home as her addi- 
tion to the family. 

We are occasionally reminded of pleasures 
which we can only contemplate but seldom 
experience. This was brought forcibly to 
our mind by an editorial we have just read 
in the Herald setting forth a conversation 
between the editor of this household com- 
panion and a Cree Indian buck as they were 
seated on a log on the bank of a trout pool 
near Lake Nipissing, fishing for bullheads 
probably and imagining that they were 
catching trout. 

From the drift of the conversation be- 
tween the two we were led to believe that 
the Indian preferred fishing to laying up a 
winter's supply of dried berries and fish, 
and packing away some pemmican for the 
indolent and improvident relatives of his 
squaw to live on during a hard winter. The 
philosophy of that old buck has our un- 
qualified endorsement, but the report 
doesn't say that the editor expressed any 
particular pleasure at his philosophy, but 
we will venture to say that his relatives are 
not expecting that his pantry will be over- 
burdened with the delicacies of the season 
for their especial benefit. 

We wouldn't mention this only because it 
calls to our mind the sound reasoning and 
philosophy of the Cree Indian, and gives us 
an opportunity to tell the editor and this 
buck that in fishing for trout they should 
use periwinkles for bait rather than angle- 
worms. Of course, for bullheads, that's dif- 
ferent. 

Then again this Indian philosophy calls 
to mind a gilt-edge edict emanating from 
the wigwam down on the bank of the Po- 
tomac addressed to the council of chiefs 
and demanding the passage of a measure 
that will "Soak-the-Rich" as a penalty for 
laying up beans and sowbelly for the coming 
winter. As contemplate this mandate 
we are inclined to grab a can of angle- 
worms and our fishpole and start for Lake 
Nipissing. Wish we had a few Cree buck? 
down in Washington. 

V 

A Word from the Young 

We were sitting in our car on the street, 
down home the other day, with our two little 
grandchildren from Powder River, Wyom- 
ing. Bennie is 12 years old and Katheryn 
10. A young lady came tripping down the 
street clothed just sufficiently to come 
within the law and the city ordinance, and 
Ben spoke up and said, "What's that girl got 
on?" and Katheryn said, "Nothing," and 
Ben said, "Oh yes, I know it, but she took 
that off." 

Their grandmother has a Mexican dog 
named "Dardy," and presently a dog came 



THREE MORE JOIN 
REPORTING ARMY 

Three exhibitors, from widely scat- 
tered areas in the near Northwest, 
New England and the lower Atlantic 
seaboard, join the contributors to 
"What the Picture Did for Me." 
They are: 

O. Ingmar Oleson, Norway The- 
atre, Ambrose, N. D. 

George Osborne, Opera House, 
Westminster, Md. 

Paul H. Figg, Lyric Theatre, 
Bladenboro, N. C. 

Read the reports of these showmen 
appearing in the department in this 
issue. 



down the street and Katheryn said, "Say, 
that pup looks like one of Dardy's," and Ben 
said "Yeah, but it isn't, but it might be one 
of Dardy's grandpups." 

V 

We haven't been in South Dakota long 
enough to form a very intelligent opinion 
of conditions, but from what we have ob- 
served in this section of the state we are 
expressing the opinion that corn husking 
this fall will take a lot of people off the re- 
lief rolls unless they are like those down in 
Nebraska, afraid to get off of relief for fear 
they can't get back on. 

V 

When we get the rich thoroughly "soaked" 
we will then kill off a few million pigs and 
plow up several sections of cotton, after 
which we can all go fishing. 

V 

Shelterbelt and Blue Pelicans 

We wish they would hurry up and get 
that "Shelterbelt" built in time for the nest- 
ing season. If they don't we are going to be 
short of blue pelicans. Doggone the doggone 
luck, anyhow. 

V 

The Pathfinder says that a spinster died 
and left her entire estate of $25,000 to her 
Spitz dog. It didn't say whether she lived 
in New York or Brooklyn, but we'll betcha 
she lived in Hollywood. Out there a poodle 
comes ahead of everything, except Reno. 
V 

When the Government gets well estab- 
lished in the free show business — as we are 
told it intends to do — you boys who are 
operating a theatre for a living — as some of 
you are — will then have something else to 
keep you awake of nights besides basketball, 
tent shows, home talent shows, etc., etc., etc., 
and several other things. 

You should remember, however, and be 
thankful that the Government intends re- 
cruiting its talent mainly from the relief 
rolls of the country, since this would op- 
erate to reduce your taxes. We are told that 
50,000 persons will be given employment, 
17,000 of whom are supposed to be actors, 
and the balance press agents. We are also 



told that the cost of this enterprise will be 
borne chiefly by a levy on your admission 
tickets, which ought to have the effect of 
keeping you boys aware that you are in the 
exhibition business. This savors somewhat 
of a "Soak-the-rich" policy. 

V 

Jerry's Safe Now 

The other day we drove down to see 
Jerry Vehrage, who operates one of 
Nebraska's prize theatres at St. Edwards. 
Jerry has been trying to struggle along with- 
out the Herald and was about to throw 
in the sponge when we called, but he is safe 
now, and so is St. Edwards. 

V 

We have just received a letter from C. M. 
Lay of Dodge, Nebraska, advising us that 
he has opened a theatre at that place and 
asking us to send him the Herald. It is 
remarkable what foresight some people have. 
We have met a great many exhibitors in 
our wanderings, the most of whom feel the 
need of all the information they can get, 
but some are not blessed with the vision 
of Mr. Lay. We predict that Dodge will not 
find it necessary to go elsewhere for its 
amusement. 

V 

Rodeos and Rodaos 

We wouldn't presume to criticize the pro- 
nunciation of a word by an eminent gen- 
tleman like Edwin C. Hill, but in a broad- 
cast recently he referred to a rodeo and 
called it "Ro-dao" with an emphasis on the 
"dao." 

We are accepting his pronunciation as 
being correct, and we are admitting that our 
long familiarity with the range and cactus 
plains and shorthorns and cowpunchers, etc., 
etc., has led us away from the correct Eng- 
lish and inclined us to use the common, 
and accepted term of Ro-deo, with emphasis 
on the "Ro." However, since Webster and 
our friend Edwin seem to agree on the pro- 
nunciation of the word we are going to 
acknowledge our ignorance and beg our 
eminent friend's pardon for still saying 
"/?o-deo." 

V 

And then there's another thing, as Andy 
said to Min that time. You exhibitors of late 
have shown a very prominent trait of indif- 
ference (or laziness) in not reporting to the 
"What the Picture Did for Me" department. 
It seems to have become a case of "Let 
George Do It" with most of you, and George 
has gone on relief. If you are suffering from 
that tired feeling you should join some one 
of the alphabetical bureaus. There is noth- 
ing that will buoy up one's depressed spirits 
like that. 

COLONEL J. C. JENKINS, 
The Herald's Vagabond Colyumnist 



Ayres a Director 

Lew Ayres has signed a long-term direc- 
torial contract with Nat Levine of Mascot. 
The contract was closed after Mr. Levine 
had seen "50 Minutes," a 16 mm. film which 
Ayres had produced. 



September 14, 1935 



MOTION PICTURE HERALD 



61 



MOTION 
/U( PICTURE ,2., 



MANAGERS* 
ROUND TARLE CL 

<iyfn international association of showmen meeting weekly [ 
in MOTION PICTURE HERALD for mutual aid and progress 




Poor Old Battle-Scarred ''Colossar 



L.. 




In last week's issue of Motion Picture Herald appeared 
coincidentally two presentations, editorial and advertising, that 
have to do with the current barrage against poor, old "Colos- 
sal," again the object of a sustained artillery attack from 
various quarters. 

The first presentation referred to appears on pages 13 and 
14, wherein is detailed the reported success in Fox Midwest 
Theatres' territories of "The Screen Reporter," which, accord- 
ing to headman Elmer C. Rhoden, aims for a different technique 
than usual In copy and layout and is pointed to putting the 
personal touch to motion picture advertising. 

"The Screen Reporter" takes the form of one, two and three- 
column ads of varying depths, tending to the chatter column 
Idea. Included are star cuts, listings of local Fox houses and 
pictures, intimate bits of Information not usually found in 
theatre display advertising. It is Mr. Rhoden's Intention that 
his managers shall adapt the idea locally and in a number of 
situations it has already been inaugurated successfully. Reports 
from various theatremen of the circuit indicate that this form 
of advertising besides cutting down newspaper expenditures, 
has attracted more notice than the usual displays. There is 
evidence of enthusiasm from showmen who in the beginning 
were inclined to be a bit skittish about the newly proffered 
ad form. 

Says Mr. Rhoden in Introducing "The Screen Reporter" to 
his managers: 

"Out of our dissatisfaction with the 'colossal' traditions of 
motion picture advertising . . . has come an experiment in 
newspaper advertising which is decidedly original and revolu- 
tionary in its application to the theatre, . . ." 

A reproduction of a two-column Rhoden ad appears on the 
following page. 

* * * 

On pages 46 and 47 of last week's issue, there is set down 
the second presentation referred to — a spread by United 
Artists for the picture "Red Salute." One page displays a 
reproduction of what might be termed an ad from the "Colos- 
sal" school, based, according to the copy, on the reactions of 
a preview audience. The other page shows an advertisement 
that "makes no claims for the picture." 

Monroe Greenthal, United Artists' ad head, offers $100 
to the exhibitor giving the soundest answer to the question on 
whether or not a "great production" needs "the support of 



superlatives in advertising or can it sustain itself at the box 
office on the basis of merit alone with the aid of simple an- 
nouncement advertising." 

* * * 

Mr. Rhoden Is to be credited with many lauda-ble endeavors 
in getting his theatres out of the rut of run-of-the-mill exhibi- 
tion. We recall his launching of a "back-to-Barnum" movement 
which featured a circuitwide effort to bring back to exhibition 
a color, an atmosphere of forceful and pungent showmanship 
allowed in the past decade to become dissipated. The current 
year's campaign was a complete about-face from the Barnum- 
Impetus because Mr. Rhoden said he felt that his advertising 
had to be In keeping with the new product. 

The Fox Midwest chief has undoubtedly struck upon an 
effective departure from the conventional advertising display 
which, while often adequate and more, by Its sameness tends 
to defeat its own ends. That by actual proof it has reduced 
advertising expenditures without affecting grosses is a mark 
In favor of the new plan which cannot be discounted. That 
it Is aimed to make advertising conform with the higher stand- 
ard of pictures is also gratifying. 

But that the new ad form will immediately or eventually retire 
old battle-scarred "Colossal" to green pastures, is a point to 
be argued, as is whether or not old "Colossal" is really ready 
for retirement. 

It all simmers down to the plain statement of fact Mr. 
Rhoden Is credited with in the article, to wit: 

"The real problem lies in Its widespread application and 
this depends almost entirely upon the Intelligence, even clev- 
erness of manpower." Which might also be offered as an 
answer to Mr. Sreenthal's query. 

* * * 

The application of "colossal" advertising may readily be 
likened to the use of dynamite. On certain projects and In 
skillful hands, the explosive does a most excellent job of work. 
By the same token, in willing but unknowing fingers, the stuff 
is just apt to blow the whole outfit plumb to hell. 

Mr. Rhoden, it sure do depend upon manpower. 



62 



MOTION PICTU RE HERALD 



September 14, 1935 



Identify Stars Idea 
Tops Omaha Contests 

The most successful contest ever staged 
in those parts, says Charley Schlaifer, Tri- 
States ad head in Omaha, Neb., referring 
to the newspaper identification contest sold 
and followed through by Charley on a sug- 
gestion of Evert Cummings, district man- 
ager. 

Actual contest ran 10 days, but got a heap 
of publicity ahead and after the windup. It 
was worked as follows : Each day paper ran 
cut of two different stars, caption mention- 
ing their names and coming pictures. With 
these also were run two cuts but uniden- 
tified of other stars, photos taken years ago. 
For instance, on first day cut of Shirley 
Temple at 18 months of age was run with 
some slight information to aid contestants 
in the caption underneath. Early photo of 
Janet Gaynor was given same treatment. 
Every day thereafter other star cuts were 
run, of players of course who were slated 
for appearance in pictures booked for the 
new season. 

Cash prizes of $60 were given and 50 
pairs of tickets to the winners. Over 5,000 
entries were received with paper running 
a four-column shot of the entries, picture 
including Miss Ethel Good, secretary to 
Evert Cummings, with her arms loaded with 
some of the answers. 

Schlaifer has been hitting the dailies with 
other smart topical stuff such as seven col- 
umn break with photos of and quoting dif- 
ferent Omaha children on what they would 
do if they had the muchly publicized $4.25 
to spend weekly available to Shirley Temple. 
Tieins with the local Ripley believe-it-or- 
not contest and shots of Omaha girls wear- 
ing new fur models in fashion show at the 
Orpheum were other angles. 

Manager Bill Miskell aided in the latter, 
outstanding being promotion of icicle lobby 
display made of papier mache. Models 
promenaded atop icebergs to accompaniment 
of orchestra and show was called "City of 
Ice — Polar Fur Parade." Store mentioned 
display prominently in all ads and papers 
broke stories. 

Win a Hollywood Air Trip! 

Makrodt Stages Essay 
Contest on "Pinripernel" 

An essay contest on "Scarlet Pimpernel" 
was staged for children by P. M. Mak- 
rodt at the Capitol Theatre in Bombay, 
India, leaflets containing the synopsis were 
distributed in streets and to the ten best 
essays submitted, tickets and a plate of ice 
cream were awarded. 

Win a Hollywood Air Trip! 

Celebrities Attend 
"Dark Angel" Opening 

The Hollywood treatment was given the 
New York Rivoli on the opening there last 
week of United Artists' "Dark Angel," what 
with a flock of stage and screen stars and 
other widely known prominents on hand. 
Sun arcs and other helpful accessories aided 
in blocking traffic. 

Fifth Avenue area was well covered on 
tieups with Merle Oberon landing fashion 
shots in department store windows and their 
newspaper advertising. Chain stocking stores, 
book and cigar spots and travel offices also 
came in with displays. 




WHATS ON AND WHERE 

FOX— "Orchids To You" with John Boles, Jean Muir, and 

Charles Butterworth. Added Todd and Kelly In "The Misses 

Stooges" and Novelty. 
iIIDLAND— "Charlie Chan In Egypt" with Warner Oland, Fat 

Paterson, and Stepin Fetchit. Also Comedy "Drawinx Bnin- 

ors," Pathe Topics and News. 




JOHN BOLES who Is co-starred with Jean Muir and Chas. 
Butterworth in "Orchids To Tou" now at the Fox. 



AND TO THIN K 

a poor little Orchid (and boy are you poor after buying 
some) could cause as much trouble as the Orchids in 
"Orchids To You," tne picture now showing at the Fox. 
Here's what it's all about — A pretty florist, who, after 
building up a highly successful business of her own finds 
herself in difficulties when her professional ethics prevent 
her from revealing the identity of who's buying Orchids for 
who. John Boles is a society lawyer, Jean Muir is a florist 
and Charles Butterworth is a cowboy, who proposes every 
Tuesday, just for practice. I could say more Orchid quit, so 
will quit (I'm sorry). While speaking of orchids, today's 
Orchids (in the form of passes) go to Albert E. Joens, 17 
S. Ehn for the Pox. Two tor the Midland to A. H. Schlaudt, 
511 E. Sherman. 

STEPIN FETCHU 

Who is helping Charlie Chan solve his latest mystery at the 
Midland (Charlie Chan in Egypt) reads the sad story of 
the decline of Key West, Fla. The once affluent metropolis 
has become a "ghost" city since the loss of naval and army 
stations and the decline in the tobacco trade. "Ah, knowed 
that place wasn' goin' do well aftah Ah left," Stepin re- 
marked. Key West happens to be his home town and birth- 
place. 
DON'T FORGET 

The Ozark Mountaineers are in person at the Fox Saturday. 
If there's still any doubt in your mind as to whether they're 
good «: not, just turn your radio dial to KFH, Wichita, 
Wednesday or Friday mornings at 9:45 or Thursday morn- 
ing at 8:45. Will them thar Hill-billies give you a surprise, 
no foolin'. They're great and when your correspondent 
says Hill-billies a;e .great that's somethin' 

AND DID you KNOW 

That Frances Dee's younger sister, Margaret, makes her 
screen debut in "Becky Sharp." They are so much alike 
that only Joel McCrea, France's husband can tell them 
apart at first glance. . . . Twelve years ago Miriam Hopkins 
"hoofed" in the chorus of a Music Box Revue. . . . Once 
more we repeat "Becky Sharp" starts Sunday at the Fox. 
See you tomorrow. — S. R. 



Above is reproduced one of the two-col- 
umn "Screen Reporter" ads originated and 
copyrighted by Elmer C. Rhoden, division 
director of Fox Midiuest Theatres and 
which have been detailed in last tveek's is- 
sue and discussed on editorial page of the 
current Round Table. To insure close 
reading, most of these ads run names of 
locals to uihom are given guest tickets, 
and in the above display names are carried 
in body of the copy. 



Quigley Awards 
Information ♦ ♦ ♦ 



1 



A QUIGLEY AWARD, to be known 
as a "Quigley Silver", will be pre- 
sented each month during 1935 for 
the campaign selected as best by 
the Judges from all those submitted 
to Managers' Round Table Club on 
any single picture played between 
the first and last days of that 
month. . . . 

V 

A QUIGLEY AWARD, to be known 
as a "Quigley Bronze", will be pre- 
sented each month during 1935 for 
the campaign selected as second 
best by the Judges from all those 
submitted to Managers' Round Table 
Club on any single picture played 
between the first and last days of 
that month. . . . 

V 

THE QUIGLEY GRAND AWARD 
will be presented at the end of 1935 
to the winner whose campaign is 
selected by the judges as the most 
meritorious of all those awarded the 
monthly plaques during 1935. 

V 

THE QUIGLEY SECOND GRAND 
AWARD will be presented at the 
end of 1935 to the winner whose 
campaign is selected by the judges 
as the second best of all those 
awarded the monthly plaques during 
1935. . . . 

V 

THEATREMEN everywhere in the 
world are eligible. Campaigns may 
be on domestic or foreign product 
from major or independent produc- 
ers. Entries from foreign lands are 
especially Invited and will be ac- 
cepted for consideration during the 
month they are received. . . . 

V 

VISUAL EVIDENCE must accompany 
every entry, such as tear sheets, pho- 
tos, heralds, etc., etc. This ruling must 

be obeyed. . . . ^ 

EQUAL CONSIDERATION will be 
given every campaign. Theatremen 
with small budgets will receive the 
same break. Remember — "it's what 
you do, not how much you spend." 
V 

CAMPAIGNS should be forwarded 
as soon as possible. They may be 
mailed after the last day of the 
month on pictures that have played 
during the month. This includes at- 
tractions played on last days of month 
and first days of following. . . . 
V 

ENTRIES should be mailed to: 
Quigley Awards Committee 
1790 Broadway - - New York 



September 14, 1935 



MANAGERS' ROUND TABLE 



63 



Tribute to Rogers 
Arranged by Kunze 



AUGUST JUDGES VOTE 
HOLDEN AND SHANNON 



though the campaign was put on for his 
date on "County Chairman" some time be- 
fore the death of Will Rogers, Paul Kunze, 
of the Old Colony and Plymouth Theatres, 
in Plymouth, Mass., reports a Will Rogers 
Tribute idea that secured over 2,000 signa- 
tures and forwarded to the star in book form 
landed stories in the Boston papers as well 
as the local dailies. 

To express to Rogers appreciation for 
the fine standard of his pictures, a local 
Tribute Committee was formed through the 
agency of the Plymouth Board of Select- 
men, with Kunze appointed chairman. Other 
members included newspaper editors and 
similar prominents. 

In programs, on screen and in newspap- 
ers, announcements were made that signa- 
tures would be gathered in the lobbies of both 
theatres during the run of "County Chair- 
man." Girls in booths secured the signatures 
of incoming patrons which were taken on 
the same size stock as was later contained 
in the bound book. 

Similar sheets were distributed at regular 
meetings of civic and social organizations ; 
police, firemen, members of the clergy and 
teachers invited to sign, with local paper 
building up the plan during its execution. 

The signatures made up 100 pages bound 
with leather covers and embossed with gold 
lettering, front page carrying the message 
of tribute. Additional pages were devoted 
to historic points of interest and the book 
forwarded to the star brought a character- 
istically Rogers reply. 

Paul does not of course recommend the 
idea for exploitation on the Rogers pictures 
now being released, but stresses its value as 
being adaptable to any star whose popularity 
and importance warrants the effort. 

Other Rogers Advertising 

Dignity and good judgment mark other 
ads forwarded on "Steamboat Round the 
Bend." For instance, on a following page 
of this section, is reproduced the two- 
column type ad conceived by George Tyson, 
at the Harris-Alvin, Pittsburgh, topped by 
a head of the star from the picture and the 
line in old-English, "Long Live the King," 
copy tying in that he was a king among 
men. 

A. Milo De Haven, for the opening of the 
picture at the State, Greenville, Ohio, ran 
a page ad headed — "No American Would 
Think of Missing It," illustrated by two 
cuts of Rogers, one straight and the other 
in character. 

Jack Arthur's newspaper copy at the 
Imperial, Toronto, Can., labeled it "more 
than just a laugh picture," and W. C. Or- 
mond, of the Princess, Ayden, N. C, topped 
his weekly mimeographed bulletin with a 
memorial tribute to both Rogers and Wiley 
Post. 

At the Paramount, Lynchburg, Va., Frank 
Boucher, figured the advent of "Steamboat 
Round the Bend" enough of a civic happen- 
ing to rate a splash. Therefore, the Domin- 
ion Theatres executive arranged to have the 
front page of local paper imprinted in red. 

Harry Brown, Bob Sternberg's district M 
and P ad chief promoted one his dailies to 
run the life story of Rogers, each instal- 
ment finishing with note of the current 
"Steamboat" date at the Paramount and 
Fenway Theatres in Boston. 



Atlanta Manager Takes Quigley 
August Silver; Pittsburgher 
Repeats June Bronze Winning 

by A-MIKE VOGEL 

The State of Georgia, and the Lucas and 
Jenkins circuit for the first time in the 
history of the Competitions take the Award 
spotlight with the announcement of the de- 
cisions reached by a majority vote of the 
August judges, John D. Clark, Fox Films; 
E. A. Alperson, National Theatres, and 
Monroe Greenthal, United Artists' ad head. 

Earl M. Holden, manager, Capitol 
Theatre, Atlanta, Ga., wins the August 
Silver on RKO Radio's "A Dog of 
Flanders." Chuck Shannon, nnanager, 
Hollywood Theatre, Pittsburgh, Pa., is 
awarded the August Bronze on Fox's 
"Doubting Thonnas." 

Holden thus goes on record as being the 
first Georgian to click for a plaque and is 
another theatreman to be considered for the 
free air trips to Hollywood where the pre- 
sentations are to be held for the 1935 Grand 
Awards. 

Shannon makes the enviable record of be- 
ing the first manager to repeat for an Award 
plaque within a two month period, having 
first hit for the same recognition in June of 
this year. 

First Mentions are voted to two entrants. 
Fuzzy Knight, manager, Warner's Fairmont, 
Fairmont, W. Va., on Warner Brothers' 
"Irish In Us," and Seymour L. Morris, man- 
ager, Schine's Colonia, Norwich, N. Y., on 
Fox's "Farmer Takes a Wife." 

Knight, as readers are aware, has been a 
lusty smiter in the Competitions, having al- 
ready taken down two Silver plaques and 
has been otherwise prominently mentioned. 
Morris has also been listed in the winning 
columns. 

Newcomers Win Honorables 

Thirteen entries in August are ticketed 
with Honorable Mentions, these certificates 
going to 14 theatremen, the extra including 
Milt Harris, Cleveland Loew's State pub- 
licity chief who shared honors with Ed 
Steinbuch. Some of the entrants have gen- 
erously included names of their assistants. 

Included among the Honorables are five 
newcomers to the Quigley winning lists, Joe 
Floyd, of Sioux Falls, S. D. ; L. O. Daniel, 
of Houston, Texas ; Rus Hardwick, of 
Clovis, New Mexico ; H. H. Harman, St. 
Louis ; and Lloyd A. Hellman, of Newport, 
Vt. Full listing will be found in column to 
right with those who have clicked in pre- 
vious months. 

Engraved sheepskin certificates go for- 
ward to all the First and Honorable Men- 
tion winners. 

Four months remain to get In on those 
Quigley Award free air trips to Hollywood. 
More on this in next week's issue. 

In the meantime there are three big weeks 
to the September deadline, time enough to 
put over that campaign and send it in. 



First Mention 



R. E. "Fuzzy" Knight, Manager, Warner's 
Fairmont, Fairmont, W. Va. "Irish In Us" 

Seymour L. Morris, Manager, Schine's 
Colonia, Norwich, N. Y. "Farmer Takes 
a Wife" 



Honorable Mention 



W. W. Adams, Manager, Interstate, 

Colonial, Brockton, Mass. "Broadway 

Gondolier" 
Harry Brown, Jr., Publicity Director, M. & 

P. Paramount, Boston, Mass. "Dante's 

Inferno" 

Wally Caldwell, Manager, Loew's Valen- 
tine, Toledo, Ohio. "China Seas" 

M. A. Cooper, Manager, Skouras' Fox, 
Hackensack, N. J. "Ginger" 

L. O. Daniel, Jr., Manager, Independent, 
Delman, Houston, Texas. "Loves of e 
Dictator" 

Joe Floyd, Manager, Wenfworth Amuse- 
ment, Granada, Sioux Falls, S. D. 
"Becky Sharp" 

Russell Hardwick, Manager, Griffith's 
Lyceum, Clovis, New Mexico. "She" 

H. H. Harman, Warner's Schubert RIalto, 
St. Louis, Mo. "Page Miss Glory" 

Lloyd A. Hellman, Manager, Graphic Cir- 
cuit, Burns, Newport, Vt. "Curly Top" 

Lester Pollock, Manager, Loew's Rochester, 
Rochester, N. Y. "Anna Karenlna" 

Ed Siegal, Manager, Warner's RItz, Pitts- 
burgh, Pa. "Public Hero No. I" 

E. A. Steinbuch, Manager; Milt Harris, 
Publicity Director, Loew's State, Cleve- 
land, Ohio. "China Seas" 

J. M. Totman, Manager, Warner's, Erie, 
Pa. "Irish In Us" 

Tie New York Daily 
To ''Top Hat'' Drive 

Fred Astaire being in New York for 
the debut of "Top Hat," the Radio City Music 
Hall crew promoted the star to present a 
special silver trophy named after him to the 
winning couple at the finals held in Madison 
Square Garden of the Daily News danc- 
ing contest played up by the sheet for weeks 
ahead. Shots of Astaire with the final prizes 
were run ahead and after there were other 
shots of star making presentation to the 
winners, run on opening day of the film. 
Winners attended the picture as his guests. 

Paper further extended cooperation with 
editorial lauding the production and followed 
that with two-page roto spread of Astaire 
and Rogers doing their new dance smash 
in the picture, "The Piccolino." 



64 



MOTION PICTURE H ERALD 



September 14, 1935 



Stelnbuch-Harris Auto 
Service for Patrons 

For "Public Hero," Ev Steinbuch, man- 
ager, and Milt Harris, publicist, Loew's 
State, Cleveland, effected a tieup with local 
auto dealer whereby those desiring free 
transportation from their homes to theatre, 
called up dealer and were picked up and de- 
livered in state, to the State. Car equipped 
with loud speaker and radio carrying sign 
about the free "ride" toured streets prior to 
opening. 

Police cooperation brought the posting of 
ransom serial numbers on prominent street 
corners, attractive front was built (see 
photo) and by special arrangement with tele- 
phone company, operator called private 
homes and advised them to watch for miss- 
ing ransom money, report to State and re- 
ceive money reward. 

Win a Hollywood Air Trip. 

Patrons Vote "Yes" 

Evidently the folks in St. Louis indi- 
cated clearly they wished to see "Smilin' 
Thru" again at Loew's State, in that spot, 
according to the result of the voting spon- 
sored by Manager Harold Evens. Patrons 
were asked, for two weeks ahead, if they 
wanted another look at the 1932 hit and 
the answer was distinctly in the affirmative. 

Win a Hollywood Air Trip. 

Smalley Has Gal Fingerprint 
'Em for "Men Without Names" 

Ted Smalley, publicity director, Para- 
mount in New Haven, Conn., for "Men 
Without Names" used a little different slant 
on the fingerprinting gag, by installing a 
booth in his lobby with attractive girl 
manipulating the apparatus. Imprints were 
made on heralds with theatre copy and 
patrons carried them home, thus getting a 
little extra break. The display booth which 
was done in red, white and blue was con- 
structed by staff artist Bill Worstell. 

"Hot money" was distributed with change 
by cashier and "ask for 'Dick' Grant at the 
Paramount," "men without names will re- 
veal their plan at the Paramount," etc. Per- 
sonals were run in classified ad section. 

Win a Hollywood Air Trip. 

Swiger Offers First Aid 

Holden Swiger, Palace Theatre, Akron, 
Ohio, stationed an ambulance at his curb 
during his "Bride of Frankenstein" date 
with lobby easel and sign on ambulance call- 
ing attention to the free emergency service 
for those who "couldn't take it." 24-sheets 
illuminated with green spots were mounted 
on marquee ends. 

Witi a Hollywood Air Trip. 

Skeleton Announces Trailer 
Of "Mad Love" for Nowitsky 

Capitalizing on the voice at the opening 
of "Mad Love" that warns audience of 
horrors about to be witnessed in the film, 
Al Nowitsky, Colonial Theatre, Richmond, 
Va., acquired a skeleton from the local 
medical college, which he seated in a large 
throne chair at side of screen, spotted with 
green light, thus giving effect of the skele- 
ton warning the folks. 

Al, with his ready sensahumor, had spe- 
cial cards made up for prominent barber 
shops in city, playing up Lorre's bald head 
and tlic fact that occasional visits to the 




Steinbuch-Harris "Hero" Display 




McManits Constructs New Cool Front 




Dog Team in Seibel's Lobby 




Bill Masses' "Fanner" Lobby 

barber would aid in saving hair. For bally, 
man dressed as ghost witli grotesque mask 
paraded streets and girl pulled fake faint in 
theatre during performance while ambulance 
with motor cycle police escort carried her 
away. Ushers handed out bottled nerve 
sedative with tagged copy advising its use 
during or after performance. 



McManus ConsrrucTs New 
Cool Selling Front 

Johnny McManus, Loew's Midland, Kan- 
sas City, Mo. forwards us photo of his 
"cool" front which was constructed by Ar- 
tist Jack Gale and G. W. Marshall as can 
be seen on accompanying illustration. 
Chromium plated strips on the sides repre- 
sent two large red thermometers and the 
snow on the top is made of textone, con- 
trasting with cool shades of blue in the back- 
ground. 

Valance is made of heavy duck, painted in 
shades of blue and white, polar bears, pen- 
guins and icebergs are prominent. 

Win a Hollywood Air Trip. 

"If the Key Fits, Use It." 
Says Salmon on "Glass Key" 

Monty Salmon, district manager, Quaker 
Theatres, Philadelphia for the "Glass Key" 
date at the Tower Theatre there, secured 
cooperation of dealer who donated an oil 
burner, order for which was planted in 
locked trunk in theatre lobby. Imprinted 
envelopes were distributed with copy read- 
ing "you will not find the glass key in this 
envelope, but you may find a key to the 
trunk in the Tower, etc., etc." 

Win a Hollywood Air Trip. 

Martin Overprints Papers 

Recently when the "Inquiring Photogra- 
pher" of one of the New York local dailies 
asked passersby what they thought of "Love 
Me Forever" and printed their remarks, 
Stewart Martin, Amityville Theatre, Amity- 
ville, L. I., secured a supply of tear sheets 
and overprinted them in red ink with "read 
what the N. Y. public has to say about the 
picture and then see it at the," etc. These 
were distributed throughout town and Mar- 
tin says proved to be the attention-getter he 
anticipated they would. 

Win a Hollywood Air Trip. 

Seibel Pulls Ice Stunt 
With Dog Team on "Wild" 

For those who have a large lobby at their 
disposal and can round up a few dogs — 
sled or otherwise — Manager M. Seibel, 
Paramount, St. Paul, recommends a stunt 
put over on "Call of the Wild." Ice com- 
pany supplied runway of ice placed in lobby 
(see photo) and Seibel promoted loan of 
some of the winning team and sled of last 
local dog derby. 

Seibel got himself a slice of extra public- 
ity by announcing that the pooches would 
train in the lobby for the next big race show- 
ing and invited the dog racers to picture. 

Win a Hollyii'ood Air Trip. 

"Farmer Takes a Wife" For 
Nasses in Theatre Lobby 

A farm wedding scene was a stunt Wil- 
liam Nasses at the Chakeres IMurphy Thea- 
tre in Wilmington, Ohio pulled for "Farmer 
Takes a Wife." A blanket of imitation grass 
was spread on lobby floor on which was 
constructed a small farm (see photo). Picket 
fence, doll house, miniature animals and 
even a tiny bull with horns completed the 
effect. A cutout bride and groom with at- 
tendants were placed in procession style on 
the walk. Bill says the entire display stood 
him but $2.75. 



September 14, I 935 



MANAGERS' ROUND TABLE 



65 



FIRE AND EMERGENCY DRILL 

Duties of Every Member of His 
Theatre Staff Are Reviewed in De- 
tail by Cleveland Round Tabler 

by JULIUS LAMM 

Manager, Uptown, Cleveland, Ohio 




He was a Kins Among Men! His 
homespun humor; his genuine American- 
ism; his wholesome philosophy; and his 
jelly good nature made many friends of 
the rich and poor that even a king would 
envy! 

IF a typical American were select- 
ed.-Will Rogers would be the unanimous 
choice of all fellow Americans! 

Our sorrow for his untimely passing 
wifl be somewhat consoled by the real- 
ization that Will Rogers' personality, 
voice, appedrance and his rich humor 
are preserved for future generations in 
the wholesome films that are being 
shown ahd heard throughout this nation! 

The HARRIS ALVIN is proud to pre- 
sent, beginning with a midnight show 
next Sunday, the new screen masterpiece 
of this King of Comedians, entitled 

"STEAMBOAT ROUND THE BEND," 
featuring Irvin S. Cob^, Anne Shirley, 
Eugene Pallette and Stepin Fetchit. 



Reproduction of George Tyson's two- 
column ad on "Steamboat Kound the 
Bend" at the Harris-Alvin, Pitts- 
burgh, including Rogers tribute. 

Holden's Novelty Post 
Card Good-Will Builder 

A novelty good-will builder is being used 
by Earle Holden, Capitol Theatre, Atlanta, 
Ga., in the form of government postcard, 
which contains small box in which Earle 
pastes copy of story which appeared in local 
daily, these items are picked at random from 
the papers. To the right is copy to the effect 
that having seen the item, Earle was won- 
dering if party concerned was one of many 
who attended the Capitol regularly, if not, 
by presenting card at the door, bearer was 
entitled to pass to theatre. 

Win a Hollywood Air Trip. 




INEXPENSIVE ADVANCE. Harold Steffins. 
manager of the Kramer, Detroit, is re- 
sponsible for this effective but inexpensive 
display constructed for "Frankenstein." 



At a recent meeting of the house per- 
sonnel devoted to fire and emergency drill, 
one important detail was stressed and all 
ushers warned, under penalty of instant 
dismissal, never to mention the words "I 
smell smoke," "fire," etc., within the hear- 
ing of the audience. A new usher may 
casually mention 'T smell smoke," and im- 
mediately it will be transmitted throughout 
the whole auditorium. In such cases un- 
easiness among the audience is discernible. 

Every usher was instructed how to handle 
the fire extinguisher and hose, and all were 
shown the locations of each and everyone 
in the auditorium. A list of the locations 
were made up and one posted in the ushers' 
room and one kept in the manager's office. 

It was further explained that this drill 
is divided into three sections, Local Emer- 
gency, Emergency No. 1, Emergency No. 2. 

Local Emergency 

A Local Emergency is handled by the 
usher in the section where the local emer- 
gency occurs (for instance, an epileptic has 
an attack). The usher is instructed how to 
reach him, the best way of carrying him 
from the seat (which is a locked-grip under 
the arms, allowing his feet to drag). In 
the case of a woman fainting or in a fit 
he is required to obtain assistance, as it is 
necessary to carry her ; dragging a woman 
along the floor, not being the proper thing. 

In handling maniacs, fighting drunkards, 
degenerates, morons, and disturbers of this 
class the usher is instructed to obtain as- 
sistance under the instructions from the 
manager, who may find it necessary to call 
police assistance. If these cases are not 
properly handled the excitement caused may 
spread throughout the house. 

Emergency No. I 

This is used in cases where the audience 
has been thrown into an uneasy state or 
panicky condition through various causes 
such as smoke being drawn into the house 
by fans, a woman's scream caused by a local 
emergency, the cry of "Fire," etc. 

In cases of this kind the ushers enter their 
aisles starting from the rear, speaking very 
firmly and calmly and in a moderate tone 
so it may be heard only six seats in from 
the aisle and two rows down, using the fol- 
lowing words : "Keep your seats, please ; 
there is no danger. The performance will 
go on as usual." 

Managers should be very careful in cases 
of smoke or fire in their immediate vicinity 
that suction fans, which will draw in smoke, 
should be immediately shut down. Some- 
times the fans will pull in a large amount 
of smoke before the manager realizes that 
there is a fire or smoke near the theatre. 
In this case, in addition to the ushers' in- 
structions, it may be well for the manager 
to make a calm explanation from the stage, 
telling the audience of the cause and that 
there is no danger. 



Emergency No. 2 

This is only in cases where the audience 
is in actual danger and has not started mak- 
ing a general exodus. Ushers and doorman, 
in this case, upon receipt of the alarm imme- 
diately open all means of exit as quietly and 
calmly as possible, and then proceed to exit 
the audience as quietly and calmly as pos- 
sible. Upon opening all exit doors near 
their posts, the ushers return to their posts 
or sections starting from the rear of the 
section and working towards the front of 
the auditorium, using the following words : 
"Make your exit, please, and walk slowly." 

This should be spoken very slowly and 
calmly in a moderate tone of voice so it may 
be heard only six seats in from the aisle and 
two rows at a time. Ushers outside of aisles 
will attempt to stop any signs of confusion 
and direct the patrons to the nearest exits. 
Should it be a case where patrons have 
been aroused and already started to make 
their exit, ushers will attempt to make them 
walk slowly and avoid a panic, by giving 
special attention to people who have lost 
their self-control. 

After the house has been cleared, ushers 
will make a complete patrol of the house 
to make sure that everyone is out, as in many 
cases of a general exodus some of the patrons 
have been found to remain crumpled up in 
an aisle, having fainted. The ushers will 
then continue under the direction of the 
manager. 

Will a Hollywood Air Trip] 

Roy Builds New Front 
For "Frankenstein" 

A special front was created by Andy Roy 
at the Strand in Albany for "Bride of 
Frankenstein" for which he used two 24 
sheet cutout heads of Karloff with eyes 
flashing atop marquee (see photo). Operat- 
ing table with dummy was rolled through 
main streets and city parks. Special letters 
were mailed to doctors and medical students 
and cards "beware he's on the loose" were 
distributed. 




Roy's Animated "Frankenstein" 



66 



MOTION PICTURE HERALD 



September 14, 1935 



YOU ARE INVITED TO JOIN UP 



FRANK BRYAN 

hails from High Point, N. C, where he 
manages the CaroHna Theatre. Frank 
started in showbusiness at Warners' Broad- 
way in Charlotte, leaving there to go to 
Washington for Fox. He has been with his 
present employer, L. C. Sipe, for the past 
two years, having started as doorman and 
working his way up to his present mana- 
gerial position. 

V 

W. LEVY 

is no stranger to our pages, having already 
published many accounts of this member's 
activities as director and manager of the 
Cameo Cinema in Durban, South Africa. 
We don't have to tell him to be sure to keep 
us informed, because he started his member- 
ship off by sending along an account of his 
recent activities and has been very good in 
writing us frequently. 

V 

TED MINSKY 

is the assistant manager of the Grange The- 
atre in Philadelphia, Pa. Well, Ted, you've 
doubtless been reading our pages often 
enough to know how active the boys around 
your territory are, so you're one more to 
join from there that we can depend on to 
keep us informed of what's going on down 
your way. 

V 

MAURICE REMER 

manages the Alan Theatre in Toledo, Ohio. 
How about a little lively competition in our 
pages between you and Wally Caldwell at 
the Valentine, Maurie? He's a pretty active 
member and good friend of ours and here's 
hoping this will start you off in the same 
direction. Are you with us? 

V 

WILLIAM C. GREGG 

up in Dover-Foxcroft, Maine, manages the 
New Star Theatre. Bill acted as stage 
manager of the Harvard Dramatic Club 
and, as he humorously puts it, was attacked 
by the showbusiness germ and spent a sum- 
mer acting as part of the stage crew of a 
barnstorming company at Tamworth, N. H. 
Just got a letter from Bill and he tells us 
he's coming into New York to pay us a 
visit. We're looking forward to meeting 
you and wish more of our members to 
come in. 

V 

R. A. FITZSIMONS 

manages the Simons Theatre in Las Animas, 
Colo., the first member to join from that sec- 
tor, and so a lot of responsibility rests on 
Fitz's shoulders. It's up to him to let the 
rest of the membership know how they put 
their shows on in Las Animas. We're wait- 
ing to hear from you, don't forget that. 

V 

KENNETH MEAD 

is the assistant manager of the Main The- 
atre in Pueblo, Colo., aiding W. B. Shuttee, 
an ace showman if ever there was one. Ken 
served a three-year apprenticeship in a sign 
shop and then started as theatre artist. Since 
working at the Main Ken adds that he has 
become extremely interested in publicity and 
exploitation and from what we can gather 
there's plenty of it being put over at that 
house. 



Showmen 's 
Calendar 



OCTOBER 



Isi 


Missouri Day 


3rd 


Warner Oland's Birthday 




Alan Dinehart's Birthday 


4th 


Rutherford B. Hayes— 19th Presi- 




dent. Born 1822 


5th 


Wright Bros, first long distance 




flight 1905 




Battle of Thames 1813 




Chester Arthur — 21st President. 




Born 1830 


6th 


Janet Gaynor's Birthday 




Carol Lombard's Birthday 




Statue of Liberty Unveiled 1886 




12th Fire Prevention Week 


7th 


Yom Kippur (Jewish Holy Day) 




1st Colonial Congress met in 




N. Y. 1765 




James Whitcomb Riley. Born 1852 


8th 


Chicago's Great Fire 1871 


9th 


Washington Monument opened 




1884 




Battle of Saratoga 1777 


lOth 


Naval Academy at Annapolis 




opened 1845 




Verdi (Italian composer). Born 




1813 




Helen Hayes' Birthday 


12th 


Columbus Day 


13th 


Irene Rich's Birthday 




Corner Stone White House Laid 




1792 




Louise Closser Hale's Birthday 


14th 


Wm. Penn. Born 1644 




Lillian Gish's Birthday 


15th 


Ina Claire's Birthday 


16th 


John Brown's Raid. Harper's Ferry 




1859 


17th 


Surrender of Burgoyne at Sara- 




toga 1777 


18th 


Alaska Day 




Miriam Hopkins' Birthday 




Evelyn Venable's Birthday 


19th 


Surrender Cornwallis 1781 


20th 


Spain ceded Florida to U. S. 1820 


21st 


1st incandescent light produced 




by Edison 1879 




Groucho Marx's Birthday 


22nd 


1st wireless across Atlantic 1915 




Constance Bennett's Birthday 


24th 


Daniel Webster's Death— 1852 




Sarah Bernhardt. Born 1845 


26th to 


Nov. 2 Girl Scout Week 


27th 


Theo. Roosevelt (26th President). 




Born 1858 




Navy Day 




John Boles' Birthday 


29th 


John Adams (2nd President). 




Born 1735 


31st 


Hallowe'en 




Admission Day (Nevada) 1864 



AL SCHWARTZ 

is the managing director of the Fountain 
Square, Granada, and Sanders Theatres in 
Indianapolis, Ind. Al started off his mem- 
bership properly, by sending along his con- 
tribution with the application blank. Thanks 
for the nice things you say about the paper, 
and may you continue to benefit by the items 
contained therein. 



BEN PESKAY 

a brother of "Hi," is out in Los Angeles, 
Cal., operating the Banner, Daly and Nor- 
walk Theatres. His publicity manager. Jack 
Kleinman, at the Banner Theatre, joins at 
the same time and between them we certainly 
ought to hear things from that fair city. 
You're learning the business under the direc- 
tion of an able showman. Jack. 

V 

JEROME GORDON 

is the owner-manager of the New Lyric 
Theatre in Hampton, Va. Jerry started at 
the Palace, Newport News, as usher, then 
doorman and assistant, and resigned that job 
for his present assignment. Gordon left 
showbusiness for a brief period to work for 
a theatre decorating company, but the lure of 
operating a house recalled him and he says 
he intends to stick at it for a year. 

V 

HAL J. GILBERT 

is no stranger to our pages, having con- 
tributed numerous times from Bluefield, 
West Va., where he manages the Granada 
Theatre. Hal has sent along some interest- 
ing accounts of his activities there and here's 
hoping this little formal welcome will re- 
mind him that it's time we heard from him 
again. Right, Hal? 

V 

NAT GOLDBERG 

at Worcester, Mass., is managing the Family 
Theatre, at which spot he started as a 
member of the orchestra. Nat has been in 
various houses in Boston, having been con- 
nected formerly with Gordon Bros., Publix, 
Fox and now with E. M. Loew's. The Fam- 
ily is the first house Nat has managed and 
we are sure if he takes advantage of the 
many stunts publicized in our pages he won't 
go wrong. 

V 

A. C. HARTSHORN 

is the assistant manager of the Tivoli The- 
atre in Toronto, Canada, where he aids and 
abets Dan Krendel. It was our pleasure to 
meet Hartshorn when he was vacationing 
here in New York and it's small wonder 
with that team at the Tivoli that things go 
along smoothly. Let's hear from you. Harts- 
horn, and remember us to Dan. 

V 

JACK FIELDS 

managing the Embassy in Baltimore, Md., 
started at the Aladdin Theatre in 1918 as 
rewind boy, then usher and assistant and 
later manager. In 1925 Jack left to sell film 
for Universal and Tiffany Stahl for five 
years and went back to theatre managing 
at the Rivoli. Jack's brother Joe owns the 
Rivoli and Embassy Theatres, both of which 
houses our new member has managed. 

V 

B. E. PERDUE 

is the owner-manager of the Queen Theatre 
in Aspermont, Texas, and he started as an 
usher at the age of fourteen, soon went to 
the booth, where he spent five j^ears as op- 
erator, later assumed assistant's job and 
when Perdue was nineteen he was managing 
his first tlieatre. The last five 3'ears were 
spent managing several houses he had leased 
in Texas and in 1935 bought his own equip- 
ment and building at his present location. 



September 14, 1935 



MANAGERS' ROUND TABLE 



67 



HIGHLIGHTS FROM HERE AND THERE 




SOME SMART LOBBY DISPLAYS 
AND OTHER EFFECTIVE SLANTS 

{Above) 'Taint so, says Manager Russ Bovim, of Loew's Ohio, 
Columbus, in denying regretfully that Joan Crawford and Bob 
Montgomery were in town as the shot above seems to suggest. 
The stars, although they certainly seem life-like, are clever cut- 
outs used by Russ about town to bally "No More Ladies." 
Local daily ran shot of the "stars" with Russ saying hello. 

{Above, right) Manager W. C. Ricord, Jr., brought the atmos- 
phere of the Yukon into the lobby of the Stadium, Los Angeles, 
with this display on "Call of the Wild." Background was 
painted drop ingeniously lighted and real pine trees were used. 
Snow was starched corn-flakes and sled packed with Arctic 
equipment. Note dog pointing at deer to right and bear behind 
the trees. 

{Right, center) Transformation of his main lobby into beauti- 
ful rock garden was executed by Manager Ed McBride, of 
Loew's State, Syracuse, with cooperation of local horticulturists. 
Display represents woodland scene with trees, century plants, 
fossil rock and waterfall and creek running length of garden. 
Two tons of rock and five bales of peat were used. 

{Right) For "Becky Sharp" at the Radio City Music Hall, the 
Gimbel department store devoted one of the best windows to 
this unusual display of "Vanity Fair" reprints, book from which 
picture was adapted. Tied in effectively were two of the cos- 
tumes worn by Miriam Hopkins, shown left and right. 




6G 



MOTION PICTURE HERALD 



Sep! ember 14, 1935 



WITH THE OVERSEAS MEMBERS 




Atmospheric "Cleopatra" Front In Milan 




They've Stilt-Walkers Also in Argentina 




Snappy Stage Setting From Santiago 




Ctfgney Aids Stove Sale in South Africa 



(Left) AMERICO ABOAF, Paramount 
manager in Rome, Italy, forwards shot 
of the front of the Cinema Farini, in Milan, 
Italy, on "Cleopatra." Although the house 
is not prominently located, a worthy effort 
was obviously made to invest the display 
with an atmosphere in keeping with the 
picture. 

(Right) RAY SIMMONDS, of the London 
Fox publicity office is credited with this 
very smart window at Selfrldge's on "Bright 
Eyes" at the Regal Theatre. Blowup of 
scene still in screen setting and simulated 
film with regular size stills as frames made 
for an out of the ordinary display. 

V V V 

{Left) E. ZANOVELLO, United Art- 
ists' Argentina manager, supervised this 
street ballyhoo for the advance on "Mighty 
Barnum" at the Empire Theatre, Rosario, 
Argentina. Giant medallion of Wallace 
Beery was suspended over the center of the 
thoroughfare. 

(Right) CHEN HUA TAO, manager 
of the Orion Theatre, Amoy, China, en- 
gaged a }0-piece brass band to parade the 
main streets on "One Night of Love." The 
title translated into four Chinese charac- 
ters was sold via the one-sheet boards 
carried by four men in the procession. 

V V V 

(Left) A. RUSCICA, Fox branch manager 
in Chile, arranged an artistic prologue on 
"Love Time" at the Real Theatre, Santiago, 
stage setting of which is herewith repro- 
duced. Musicians appropriately costumed 
played selections later heard In the pic- 
ture. -\: 

(Right) BILL LYONS, Australian United 
Artists' publicity director, secured this 
well-executed window for the date on 
"Funny Little Bunnies" at the Regent, In 
Adelaide. Various Silly Symphony charac- 
ters were added in the tieup to plug the 
sale of Easter eggs. 

V V V 

{Left) W. LEVY, managing director, 
Cameo Cinema, Durban, South Africa, 
takes a bow for this very ingenious ivindoiv 
on "The Crowd Roars." The racing car 
was made up of electric stove models with 
dummy driver at the wheel and tied up to 
contest put on by the dealers. 

{Right) f. C. CARRICO, manager of 
the Cine Popular, Juiz de For a, Brazil, de- 
signed this fortress-on-whecls for a baUy 
on "Bengal Lancer." In addition to adopt- 
ing American exploitation methods, it is to 
be noted that Senor Carrico also used an 
American-made car to put over his stunt. , 




Clever Film Window From London 




The Brass hand Bally hi China 




Bunnies Sell Eggs In Adelaide 




'Bengal Lancer" Bally hi Brazil 



September 14, 1935 



MANAGERS' ROUND TABLE 



69 



Ben Friedman Feted 
On Silver Anniversary 

Managers and executives of the Rand- 
force circuit together with other well-wish- 
ers gathered at the Marboro Theatre, 
Brooklyn, N. Y., at midnight Sept. 7 to 
honor Ben Friedman, Marboro manager, on 
the completion of his twenty-fifth year in 
show business. The occasion was in the 
nature of a surprise and from all accounts, 
Ben was properly thrilled to the gratifica- 
tion of his brother managers. 

Friedman in his theatre career has served 
with Loew, Small Strausberg and Schine 
Theatres before making his present connec- 
tion with the Randforce circuit with which 
he has been for the last eighteen years. 
Win a Hollywood Air Trip! 

Movie Club Display 
At Steel Pier 

E. M. Orowitz, old-time Paramounteer 
and pioneer Hollywood chatter broacaster, 
has arranged a sizable display at the Steel 
Pier in Atlantic City for his "Emo Movie 
Club," listing stations using this program. 

Interest builder to listeners-in to this hour 
on various stations is series of 8 by 10 star 
photos which angle also is plugged in news- 
paper ads by accounts sponsoring broad- 
cast. 

Win a Hollywood Air Trip! 

Boy Scouts Parade For 
Noble on "Call of Wild" 

The highlight of Ralph Noble's "Call of 
the Wild" campaign at the Pulaski Theatre, 
Little Rock, Ark., was tieup with Boy 
Scouts which resulted in street parade and 
special matinee showing. Two boys dressed 
as Gable and Oakie and girl as Young with 
a huge St. Bernard dog pulling a 10-foot 
bannered sled led the parade. 

Hotel operators called guests announcing 
picture opening and large department store 
displayed portable sound projector in one 
of their windows and played "Call of the 
Wild" trailer continuously. Front of the- 
atre was built with log slabs covered with 
bark and box-office was converted into trad- 
ing post. 

Win a Hollywood An Trip! 

Five and Ten Cooperates 
With McDowell on "Nitwits" 

Col. Walter McDowell, Palace Theatre, 
Jamestown, N. Y., secured cooperation of 
five and ten for his "Nit Wits" date. Spe- 
cial luncheons and sundaes bearing picture 
title were featured and window was devoted 
to display of peanuts with prizes offered to 
those coming closest to guessing correct 
number. In order to make their guess they 
had to enter store and place their "guesses" 
in ballot box placed in back of store. 

"Have You Contributed Lately?" 

Paper Ties in With Pollock 
On "Public Hero" Contests 

Tying in with classified section of news- 
paper, Les Pollock, Loew's Rochester, 
Rochester, N. Y., put on a slogan contest 
in which entrants were asked to clip any five 
ads and write a slogan for that particular 
product. Winners were awarded tickets to 
see "Public Hero." 

Another contest was the cartoon clues run 
in daily, tickets offered for best cartoons 
submitted in which facial outlines spelled 
some star's name. 




One of the most colorful lobby set pieces seen hereabouts was used some weeks back 
at the RKO Keith Memorial, in Boston, in advance of "Becky Sharp." Jack Goldstein, 
former ad chief, and now exploitation head of United Artists, forwarded photo illus- 
trated above and following description, before pushing off to his new duties. 

The background of this display is covered with black duvetyne as is the base. The 
letters are the same as those used on a previous Hepburn display backed with flame colored 
rayon taffeta. The large palette is cut out of wall board and treated with Texton to 
simulate paint smears. This was painted in different colors and shellacked. The brushes 
xvere cut out of lumber and cut to shape and painted in natural colors. 

The head of Miriam Hopkins was done in oils in natural colors. The reel of film was made 
by using stills to simulate the frames in film. These were tinted in increasing degrees 
of strength of color up to the point where the film disappears behind the palette and 
on the far side emerging from the palette the stills are in full color. 

This display may also be broken up into sections and so stored or reassembled into a 
new design. In photographing it, the ph otographer failed to use pancromatic film oi 
a color filter, consequently some of the full values of the display are not shown in their 
true value. Cyl-Cham plain, artist, created the display. 



ROUND TABLE 


BIRTHDAY GREETINGS 




Nat Allen+uck 


Arnold Gates 


M. H. Nicol 


Carl Anderka 


William Gerst 


Stewart North 


Urban R. Anderson 


Sol Greenberg 


W. R. Paara 


Paul Apple 


C. A. Grissinger 


George N. Phillips 


Jean Armand 


Herbert D. Grove 


H. J. Quartemont 


E. N. Bailey 


Barney Gurnette 


Arthur D. Rabe 


Richard L. Bare 


Herbert P. Haberstick 


Pierce Rawling 


C. F. Benefiel 


Lyie Harding 


Fred Reeths 


James S. Biggers 


William Harding 


Albert H. Reynolds 


Frank Boucher 


Lewis J. Hartman 


Carl Rogers 


Mort BraHer 


W. B. Henderson 


Henry Rogers 


Stephen G. Brenner 


W. A. Heston 


J. E. Ross, Jr. 


Henry W. Brown 


Rossiter Hobkirk 


Francis Schlax 


Ray C. Bruder 


Fred E. Irion 


Howard Schuster 


John F. Burhorn 


George E. Kann 


Bernard E. Schnaper 


Charles F. Burns 


Nick Karl 


Edward Shiddell 


Ed J. Cangley 


C. W. Kelly 


David Sidman 


J. D. Chaffin 


Nyman Kessier 


Roy Sterrett 


Lawrence P. Coe 


Gus Kerasotes 


Ray G. Stevens 


Frank L. Cost 


Mike Kirkhart 


George Sweeney 


S. A. Deuel 


Stan Kruger 


E. M. Tannenbaum 


R. B. Diefenbach 


Frank Linesberger 


Wesley L. Tefft 


Russell Edwin 


Roy Lowrie 


John W. Tripp 


M. A. Ellsworth 


James Lucas 


Burgess Waltmon 


Earle Eveland 


Fred E. McSpadden 


R. E. Wanamaker 


James G. Fair 


E. T. Mathes 


Marion B. Warrick 


James Fawns 


John E. Manuel 


Robert M. Weitman 


Charles F. Feinhals 


Mike Medigovitch 


Herman Weinberg 


Mrs. Edith Fordyce 


Walter Morris 


Earl N. Wiliey 


Abe Frank 


Ray L. Niles 


A. H. Yoemans 



/o 



MOTION PICTURE HERALD 



September 14. I 935 



TECHNCLCeiCAL ^ " 



The BLUEBOOK School 

By F. H. RICHARDSON 

BLUEBOOK SCHOOL QUESTION NO. 282— (A) Suppose in an equipment using "A" or "B" eliminators, either 
one of them fail during a show, what emergency could be taken that would keep the show running? (B) Why is 
it important that ground connections on all equipments in the projection room be carefully made, the ground 
wire being connected to a cold water pipe? 



Answer to Question No. 276 



Bluebook School Question No. 276 was: (A) 
Suppose during the operation of sound equip- 
ment, a motor-boating noise suddenly developed. 
Where woidd you first look for its cause, and 
■what remedy would you apply ? (B) Suppose dur- 
ing a changeover, the szvitch controlling a fad- 
er relay is depressed and no sound is obtained 
from the incoming projector. Where would you 
first look for the trouble? What usually can be 
done in such an emergency to keep the shoiv 
running ? 

The engineers who prepared this question 
answer : 

"(A) This fault most likely would be due to 
lateral shifting of the position of the film, so 
that the frame lines or sprocket holes would be 
modulating the sound. The remedy, of course, 
would be to set the guide rollers properly. 

"(B) Such a condition would probably be 
due to some defect in the circuit controlling the 
energizing coils of the relay. If the trouble 
cannot be immediately located and rernedied, 
sound may be obtained by manual operation of 
the relay, which of course would be the logical 
procedure. When the day's performance was 
over, the source of the trouble could be located, 
and whatever was wrong made right." 

The following made good on Question No. 
276: C. Rau and S. Evans; G. E. Doe; D. 
Danielson; C. Oldham; T. Van Vaulkenburg; 
R. J. Arntson; H. Edwards; B. DeVietti ; P. 
and L. Felt; D. N. Alsbrook; J. Wentworth; 
O. Allbright; F. H. S. and P. Dalbey; M. and 
J. DeVoy ; D. U. Granger ; H. R. Baldwin ; N. 
L. Haynes and A. Richardson; D. Howard and 
J. Hurst ; M'. Walker and B. R. Walker ; R. and 
K. Wells ; P. Itt ; F. L. Savior and G. N. Gui- 
detti ; P. F. Michaelson ; G. Johnson and L. R. 
Spooner; F. Simms and O. L. Daris ; B. and S. 
True ; M. F. Fallon ; B. R. Mills and N. Prane ; 
L. Grant and R. Geddings ; G. R. Squires; J. 
Hendershot; K. Y. Spencer, B. H. Sanders, J. 
Gensen and D. L. Lode ; Nic Granby ; M. Spen- 
cer and D. Arlen; F. H. Klar, L. Klar and T. 
H. Morton; L. M. and C. B. Traxler; M. Hen- 
derson and K. L. Knight; D. H. and L. B. 
Palmer; S. Spooner and B. H. Thaller; D. L. 
Monehan and L. B. Bryant ; L. A. Dodson and 
F. L. Benton; T. T. Golley; R. D. Oberleigh 
and J. Lansing ; G. Lathrope ; B. L. Donald and 
F. Y. Gradley; L. M. Richards; A. L. Ban- 
nitt; B. Samuels and G. J. Donlas ; G. Howard 
and T. K. Aldridge; L. R. O'Leary; M. and S. 
T. Gibson. 

(A) Rau and Evans say, "The first place to 
look for such trouble would be loose connection 
on the amplifier rack. Other possible causes 



might be (1) loose ground connection on the 
projector; (2) defective C battery, if used; (3) 
low plate voltage; (4) noisy photocell battery; 
(5) guide rollers out of adjustment. The 
remedy of course would depend upon the cause 
of the trouble. Remedy is in each case quite 
obvious." 

Danielson says, "I would look first for a pos- 
sible maladjustment of the guide rollers or some 
obstruction causing misalignment of the film, or 
some fault in the film itself. The remedy is in 
each case apparent — ^namely, readjust the guide 
rollers, remove the obstruction. There is of 
course no remedy for faults in the film itself 
— and they do occur ! The fault can also be 
caused by maladjustment of the exciter lamp 
[I can't quite see that. — F. H. R.], a short in 
the amplifier, or a by-pass condenser. Another 
possible cause is an open input, in which case 
no other sound will be heard. Defective or 
dirty contacts also can set up such a trouble." 

R. J. Arntson says, "I would immediately in- 
spect the film gate to see if the film was riding 
in perfect alignment. I would press inward on 
the guides to ascertain whether or not that 
would remove or decrease the trouble. If all 
were as should be there, its cause might be un- 
balanced amplifier tubes, or frame lines abnor- 
mally extended into the sound tracks. That has 
occurred. Also, I have myself had motor-boat- 
ing caused by unbalanced amplifier tubes." 

From all of which I think we may agree that 
out-of-alignment of the film itself is, as the en- 
gineers say, the first thing to look for when 




F.H.RiCHARDSON'SNEW 
BLUE BOOK OF 

PROJECTION 



A new edition of fhis famous 
book is now on the press. Pro- 

jection, sound reproduction and 

trouble-shooting all in one compact, handy vol- 
ume of 700 pages, including 153 illustrations 
of hook-ups, wiring diagrams and schematics. 
Experts eontlder It th* mMt ii»-to-dat« and praetleal 
projection manual en the market. Centaint an extremely 
simple Index system for lastant use In emergency break- 
downs. A book that should be part of every projection 
room In the country. Order early and aet an original 
author's autographed copy. 



QUIGLEY BOOKSHOP 



1790 Broadway 



«5.25 



motorboating occurs, though naming the other 
possible seats of such trouble is good. 

(B) Danielson says, "Faulty fader switch 
contacts, faulty relay, faulty relay and fader 
contacts, open circuit. [Mean intermittently 
open, don't you? — F. H. R.]. A quick remedy is 
to short past the faulty contacts. Or the relay 
may be manually operated until a hurried in- 
spection discloses the seat of trouble, which 
nine times out of ten will be next to a soldered 
switch or relay contact. The trouble may of 
course be due to bent switch springs failing to 
make contact." 

We may assume projectionists' answers to 
such questions to be based to a considerable ex- 
tent upon the equipments they are handling, or 
have handled. This should be taken into con- 
sideration and does not at all condemn an 
answer that might not "fit" for some other 
equipment. 

To Section B J. Wyman answers thus : "The 
most common cause for such a happening is a 
burned-out exciter lamp. If the exciter is o. k. 
in every way, the next step is to examine the 
sound gate aperture and make sure the light 
beam is not obstructed. If a quick inspection 
shows the optical end of things to be all right, 
inspect the relay points of the incoming pro- 
jector. They may be open by a few thousandths 
of an inch, due to either decreased spring ten- 
sion, or dirty points, which latter may open the 
circuit. If so, they may be quickly cleaned by 
passing an ordinary visiting card or its equival- 
ent between them ; or No. 00 sandpaper may be 
used, but only very carefully. 

"I assume both projectors operate through 
one amplifier. If it be a double channel system 
(two amplifiers, one for each projector) and the 
incoming amplifier is defective, the projectionist 
may switch to the other amplifier by means of 
jacks or cords usually provided for use in such 
emergencies. In this last I assume the incoming 
system to have been found to be o.k. in the 
things already named. 

"In locating sound trouble, the projectionist 
must be methodical, starting with the exciter 
lamp and following through to the amplifier. It 
is not well to make changes or do things with- 
out definite reasons. If one twists knobs, snips 
wires, pulls out tubes, changes adjustments or 
does other thing without very definite reason, 
then it is not only possible, but quite likely a 
very simple fault may be magnified into an all- 
night job. If you don't know what the matter 
is, and feel unable to make intelligent search 
for it, let things alone, call a service man, make 
proper announcement to the audience and run 
on one projector until the trouble is located and 
remedied by the service engineer." 



September 14, I 935 



MOTION PICTURE HERALD 



71 



THE RELEASE CHART 



Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such 
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release 
later than the date of this issue are listed under "Coming Attractions." Running times are those supplied by the companies. 
Asterisk indicates running time as made known by West Coast studio before announcement by home office in New York. Varia- 
tions also may be due to local censorship deletions. Dates are 1935, unless otherwise specified. Letter in parenthesis after 
title denotes audience classification of production: (A) Adult, (S) General. Numerals following audience classification are pro- 
duction numbers. 



AMBASSADOR PICTURES 



Running Time 

Title Star Rel- Date Minutes Reviewed 

Northern Frontier (G) Kermit Maynard-Eleanor Hunt.. .Feb. 1 57 Mar. 9 

Red Blood of Courage Kermit Maynard-Ann Sheridan.. .Apr. 20 

Trails of the Wild Kermit Maynard-Billie Seward.. .Aug. 7 

Wilderness Mall (G) Kermit Maynard-Fred Kohler. .. . Mar. 13 >58....Mar. 16 

Coming 

His Fighting Blood Kermit Maynard-Polly Ann Oct. 5 

YOUHB 

Timber War Kermit Maynard Nov. 5 



CHESTERFIELD 



Running Time 

Title Star Ret. Date Minutes Reviewed 

Circumstantial Evidence (A) . Chick Chandler-Shirley Grey Mar. 30 66 Aug. 17 

Shot in the Dark, A (G) Charles Starrett-Marion Shilling. . Feb. 15 63 June I 

Coming 

False Pretenses Sidney Blackmer- Irene Ware 

Girl Who Came Back Shirley Grey-Sidney Blackmer 

Happiness C.O.D Donald Meek-Irene Ware 

Whispering Tongues 



COLUMBIA 



Title Star Rel. 

After the Dance Nancy Carroll-George Murphy... .June 

Air Hawks Ralph Bellamy-Tala BIrell May 

(See "Air Fury" "In the Cutting Room," Mar. 30.) 

Atlantic Adventure Nancy Carroll-Lloyd Nolan Aug. 25. 

Awakening ef Jim Burke Florence Rice-Jack Holt May 20. 

Black Room, The Boris Karloff-Marian Marsh July 15. 

Champagne for Breakfast Joan Marsh-Hardie Albright June IS. 

Eight Bells Ann Sothern-Ralph Bellamy Apr. II. 

(See "In the Cutting Room," Feb. 23.) 

Fighting Shadows (G) Tim McCoy-Geneva Mitchell Apr. 

Girl Friend, The Ann Sothern-Jack Haley July 

I'M Love You Always (G) Nancy Carroll -George Murphy — Mar. 

in Spite of Danger (G) Marian Marsh-Wallace Ford Mar. 

Justice of the Range Tim McCoy-Billie Seward May 

Let's Live Tonight (G) Lilian Harvey-Tulllo Carmlnatl. .Mar. 

Love Me Forever Grace Moore-Leo Carrillo ...June 

Men of the Hour (G) Richard Cromwell-Blllle Seward. .May 

Party Wire (G) Jean Arthur- Victory Jery Apr. 

Revenge Rider Tim McCoy-Billie Seward Mar. 

(See "Alias John Law" "In the Cutting Room," Dec. 8,'34.) 

Riding Wild Tim McCoy-Billie Seward June 28. 

Superspeed Norman Foster- Florence Rice Sept. I. 

Swell Head Wallace Ford-Barbara Kent Apr. 8. 

Together We Live Ben Lyen-Sheila Manners Aug. 16. 

(See "In the Cutting Room," Nov. 3,'34.) 

Unknown Woman Marian Marsh-Richard Cromwell.. June 

Unwelcome Stranger, The (G)..Jack Holt-Mona Barrie Apr. 



Running Time 
Date Minutes Reviewed 

26 61 

7 70 



.70. 
.70. 
.70. 
.68. 
.70. 



18 58 May 25 

31 69 

20 68 Apr. 6 

8 ...56 Apr. 13 

25 58 

i 69 Mar. 23 

27... 93 

15 57. ...May 25 

27 69 Apr. 20 

18 57 



.56. 



14 67 

20 65 May II 



Coming 

Calling of Dan Matthews, The. Richard Arlen 

Crime and Punishment Peter Lorre-Edward Arnold 

Feather in Her Hat, A Pauline Lord-Louis Hayward Oct. 12.. 

Grand Exit Ann Sothern-Edmund Lowe 

Guard That Girl Robert Allen-Florence Rice 

Heir to Trouble Ken Maynard-Kathleen Perry 

if You Could Only Cook Jean Arthur 

It Never Rains Roger Pryor 

Lost Horizon Ronald Colman 

Moonlight on the River Ann Sothern-Harry Richman 

One Way Ticket Lloyd Nolan-Peggy Conklin 

Opera Hat Gary Cooper 

Public Menace, The Jean Arthur-George Murnhv Sept. 24, 

She Couldn't Take It George Raft-Joan Bennett 

She Married Her Boss C. Colbert- Michael Bartlett Sept. 19.. 

Song of the Damn.ed Victor Jory-Florence Rice 

Western Frontier Ken Maynard-Lucile Browne 



COMMODORE PICTURES 

Running Time 

Title Star Rel. Date Minutes Reviewed 

Big Calibre Bob Steele Mar. 8 6 ri$ 

Brand of Hate ..Bob Steele Feb. 13 6 ris 

Cactus Kid lack Perrin Feb. 26 6 rIs 

Kid Courageous Bob Steele July 26 6 rIs 

Loser's End Jack Perrin Aug. 26 6 rIs 

Mystery Ranch Tom Tyler Apr. 12 6 rIs 

Silver Bullet Tom Tyler May II 6 rIs 

Terror of the Plains Tom Tyler June 27 6 ris 











Running Time 


Title 


Star 


Rel. 


Date 


Minutes Revieweo 








25 








. . . Feb. 


26, 










14. 






Coming 














26. 


















Oct, 




6 rIs 






Sent 


26 






DANUBIA PICTURES 






(Hungarian Dialogue) 








Running Time 


Title 


star 


Rel. 


Date 


Minutes Reviewed 








3 






















73 













Coming 

Hallo Budapest Anna Roselle Sent, 25 83. 

Iron Man Torzs-Turay Sept, 15 71., 

Queen of Roses Zita Pertzel Sept, 20 90. 

Sweet Stepmother Maria Tasnadi Sept, 20 81. 



DU WORLD PICTURES 



star 



Rel, 



Title 

Camille (A) Y. Prlntemps-PIerre Fresnay Apr. 

Don Quixote Chaliapin-Sydney Fox July 

Dream of My People Cantor Rosenblatt June 

Iceland Fishermen Pierre Lotl story Sept. 

Last Wilderness, The (G) Howard Hill May 

Ra Mu Sept. 

Sans Famine Robert Lynen Aug. 

World in Revolt Graham McNamee ....Mar. 

Coming 

Frasquita Franz Lehar Oct. 

Hello Paris Oct. 

Scandal In Budapest Nov, 

Wedding Rehearsal Roland Young-Merle Oberon Sept. 



Running Time 
Date Minutes Reviewed 

15 85..,,May 18 

I July • 

I 

I 

14 63.,,. May 25 

I 

I 

I 



FIRST DIVISION 



Title 



(Releases First Division Production and in certain territories 
Monogram, Liberty, Chesterfield and Invincible pictures.) 

Running Time 

Star Dlst'r Rel. Date Minutes Reviewed 
lava Head (A) Anna May Wong- 
Elizabeth Allan Sept. 1 70 Aug, 

Rainbow's End Hoot Gibson June 10 60 

Sunset Range (G) Hoot Gibson May I 55 Mar, 



17 



Coming 



Mimi (A) 



.Douglas Fairbanks, 
Jr. - Gertrude 
Lawrence 



FIRST NATIONAL 



.Nov. 



1 98 June 



Title 

Black Fury (G) 852 

Bright Lights (G) 865 

Case of the Curious Bride 879 

G Men. The (A) 880 

Girl from Tenth Avenue, The 

(A) 858 

Go Into Your Dance (G) 853 
Gold Diggers of 1935 (G) 851.. 

In Caliente (G) 856 

Irish in Us, The (G) 866.,, 
Mary Jane's Pa (G) 875.... 
Oil for the Lamps ef China 

(G) 867 

Traveling Saleslady (G) 870,,, 
While the Patient Slept (G) 

874 



Running Time 
Rel, Date Minutes Reviewed 



Star 

Paul Muni-Karen Moriey May 18 97,, 

Joe E, Brown-Ann Dvorak Aug, 31 83,, 

Warren William Apr. 13 68,. 

James Cagney- Margaret Lindsay,_,May 4 85.. 

Bette Davis-Ian Hunter June I.. 

Al Jolson-Ruby Keeier Apr. 20.. 

Dick Powell-Gloria Stuart Mar. 16.. 

Dolores Del Rio-Pat O'Brien May 25.. 

James Cagney-Pat O'Brien Aug. 3.. 

Aline MacMahon-Guy KIbbee Apr. 27.. 



..Apr. 
..Aug. 

.Apr. 

.Apr. 



J, Hutchlnson-Pat O'Brien June 8. 

Joan Blondell Apr. 8. 

Aline MacMahon-Guy KIbbee Mar. 9. 



...69.. 
...97,, 
...95.. 
...84., 
.. .80.. 
...71.. 

...97., 
.,.63., 



.June I 

.Mar. 23 

.Mar. 23 

..July 6 

..July to 

.Apr. 27 



..May 
.Apr. 



Coming 

Broadway Hostess Winifred Shaw-Lyle Talbot 

(See "In the Cutting Room," Sept, 7,) 

Captain Blood 855 Errol Flynn-OIIvia Do Haviland 

Enemy of Man Paul Muni-Josephine Hutchinson 

Girl of the Lucky Legs, The. . Warren William-Genevieve Tobin. .Oct, S... 

(See "Case of the Lucky Legs" "In the Cutting Room," Aug. 17.) 
Goose and the Gander 967 Kay Francis-George Brent Sept. 21... 

(See "In the Cutting Room," Mar, 9.) 



72 



MOTION PICTURE HERALD 



September 14, 1935 



(THE RELEASE CH ACT—CONT'D) 



Title Star 

Hard Luck Dame Bette Davis- Franchot Tone 

Moonlight on the Prairie Dick Foran-Sheila Manners 

(See "In the Cutting Room," Aug. 17.) 

Murder of Dr. Harrigan, The.. Kay Linaker-Ricardo Cortez 

Payolt, The James Dunn-Claire Dodd 

(See "In the Cutting Room," July 6.) 
Shipmates Forever Dick Powell-Ruby Keeler ..Oct. 

(See "In the Cutting Room," July 27.) 
Stars Over Broadway Pat O'Brien-Jean Muir 



Running Time 
Rel. Date Minutes Reviewed 



FOX FILMS 



Title 



Star 



Running Time 
Rel. Date Minutes Reviewed 



.May 18 

.June 8 

.Apr. 27 

.July 27 

.Aug. 10 



.Apr. 27 

.Apr. 20 

..68. ...July 13 

,..91 July 20 

.*75 Aug. 2« 

..Apr. 6 

..July 27 

..July 6 

..Apr. 6 



Black Sheep (A) 543 Edmund Lowe-Claire Trevor June 14 75.. 

Charlie Chan in Egypt (G) 544. Warner Oland-"Pat" Paterson.. . June 21 72.. 

Cowboy Millionaire (G) 53S... George O'Brien May 10 67.. 

Curly Top (G) 549 Shirley Temple ....July 26 *75.. 

Dante's Inferno (A) 611 Claire Trevor-Spencer Tracy Aug. 23... 88.. 

Daring Young Man, The (G) 

528 James Dunn-Mae Clarke May 24 75.. 

Doubting Thomas (G) 542 Will Rogers June 7 73.. 

Dressed to Thrill (G) 605 Olive Brook-Tutta Rolf Aug. 16.. 

Farmer Takes a Wife, The (G) 

608 Janet Gaynor-Henry Fonda Aug. 2.. 

Gay Deception, The (G) 602. .. Francis Lederer- Frances Dee Aug. 30.. 

George White's 1935 Scandal) 

(A) 534 Alice Faye-James Dunn Mar. 29 83. 

Ginger (G) 545 Jackie Searl-Jane Withers July 5 74. 

Hard Rock Harrigan (G) 548. .George O'Brien July 19 *6S. 

It's a Small World (A) 536 Spencer Tracy-Wendy Barrie Apr. 12 71. 

Ladies Love Danger 540 Gilbert Roland-Mona Barrie May 3 69. 

(See "Secret Lives" "In the Cutting Room," Mar. 30.) 

Orchids to You (G) 546 Jean Muir-John Boles July 12. 

Our Little Girl (G) 539 Shirley Temple May 17.. 

Redheds on Parade (G) 604. ..John Beles-Dlxle Lee Sept. 13., 

Silk Hat Kid (G) 547 Lew Ayres-Mae Clarke July 19.. 

Spring Tonic (G) 535 Lew Ayres-Claire Trevor Apr. 19.. 

Steamboat Round the Bend (G) 

612 Will Rogers-Anne Shirley Sept. 6 *I02. 

$10 Raise (G) 537 Edward Everett Horton Apr. 5 .70. 

Under the Pampas Moon (0)541 . Warner Baxter-Ketti Galllan May 31 78. 

Welcome Home (G) 603 ..James Dunn-Arline Judge Aug. 9 72. 

Coming 

Bad Boy James Dunn-Dorothy WlliOD.. . .Oct. 25 

Beauty's Daughter Claire Trevor- Ralph Bellamy 

(See "In the Cutting Room," Aug. 17.) 
Charlie Chan In Shanghai 610. .Warner Oland-lrene Hervey Oct. II 

(See "In the Cutting Room," Aug. 31.) 

Hard to Get Warner Baxter-Jane Wyatt 

Here's to Romance (G) 609 Nino Martini-Genevieve Tobin...Oct. 4 *83 Aug. 31 

In Old Kentucky (G) Will Rogers *85 July 13 

Music Is Magic Alice Fayc-Ray Walker 

(See "Ball of Fire" "In the Cutting Room." Aug. 17.) 

This Is the Life Jane Withers-John McGuire Oct. 18 

Thunder Mountain 607 George O'Brien Sept. 27 

Thunder In the Night (G) 613. Edmund Lowe-Karen Morley Sept. 20 67 July 13 

Way Down East (G) Rochelle Hudson-Henry Fonda '84. ...Aug. 24 



.*75. . 

.65.. 
..77. 

.67.. 



.June 22 

.June 15 

..July 13 

.Aug. 31 



.58. ...July 



..Aug. 

..Mar. 23 

..May 25 

..July 27 



20+h CENTURY (Fox Release) 



Charlie Chan's Secret Warner Oland-Rosina Lawrence. 

Man Who Broke the Bank at 

Monte Carlo, The Ronald Colman-Joan Bennett.. . 

Metropolitan Lawrence Tibbett- Virginia Bruce . 

Thanks a Million Dick Powell-Ann Dvorak 



GB PICTURES 



INVINCIBLE PICTURES 

[Distributed through Chesterfield] 



Title Star Rel. Date 

Death from a Distance Russell Hopton-Lola Lane Apr. 30 

Public Opinion (A) Lois Wilson-Shirley Grey Mar. 15 

Symphony for Living (G) Evelyn Brent-AI Shean Jan. 20 

Coming 

Condemned to Live Ralph Morgan-Maxine Doyle 

Loaded Dice 

Murder at Glen Athol 

Society Fever Lois Wilson - Lloyd Hughes - 



Running Time 

Minutes Reviewed 



..Sent. 7 
..July 6 



Running Time 

Title Star Rcl. Date Minutes Reviewed 

Clairvoyant, The (A) 3503 Claude Rains-Fay Wray July 15 72 June 15 

Loves of a Dictator (A) 760...CMve Brook-Madeleine Carroll. . .June 15 81 Feb. 16 

Man Who Knew Too Much, The 

(G) 3415 Peter Lorre-Nova Pllbeam Apr. 15 74. Dec. 29,'34 

My Heart Is Calling (G) 3409. Jan Kiepura May I 90... Feb. 2 

My Song tor You 3414 Jan Kiepura June I 70. Nov. I0,'34 

Thirty-Nine Steps (G) 3501 ... Robert Donat-Madelelne Carroll . .Aug. I 85 July « 

Coming 

Alias Bulldog Drummond (G) 

3509 J. Hulhert-Fay Wray 63 May IS 

Born tor Glory 3508 Barry Mackay-John Mills 74 

Dr. Nikola 3507 Boris Karloff 

First a Girl 3512 Jessie Matthews-Sonnle Hale 

King of the Damned 3504 Conrad Veidt-Helen Vinson 

King Solomon's Mines 3511 

Modern Masquerade 3505 Jessie Matthews 

Morals of Marcus, The 3502... Lupe Velez-lan Hunter 74.... Apr. 13 

Passing of the Third Floor 

Back, The 3510 Conrad Veldt 

Rhodes, the Empire Builder 

3514 Walter Huston 

Secret Agent 3506 Madeleine Carroll-Peter Lorre 

Soldiers Three 3515 Maureen O'Sulllvan-C. Aubrey 

Smith 

Transatlantic Tunnel 3513 Richard Dix-Madge Evans 

Untitled 3516 George Arliss 



LIBERTY PICTURES 



star 

, H. B. Warner-Onslow Stevens.. 



Rel 
.July 



Title 

Born to Gamble 1012 

Dizzy Dames 1010 M. Rambeau-Florine McKinney . . May 

Old Homestead, The lOII Mary Carlisle-Lawrence Gray. ...Aug. 

Sweepstake Annie (G) 1009. .. Marian Nixon-Tom Brown Mar. 

Without Children 1008 M. Churchill-Bruce Cabot Apr. 



Running Time 
Date Minutes Reviewed 

10 65 

I 73 

10 73 

5 81 Feb. 23 

15 68 



MAJESTIC 



Running Time 

Title Star Rel. Date Minutes Reviewed 

Motive for Revenge (G) Donald Cook - Irene Hervey Apr. 15 64 Mar. 30 

Mutiny Ahead (G) Neil Hamilton-Kathleen Burke... Mar. I 63 July 13 

Perfect Clue, The (G) 512 David Manners- Dorothy Libaire . . Mar. 10 69. Dec. 

Reckless Roads Judith Allen - Regis Toomey.. ..July 1 66 



,'34 



Coming 



Secret Agent X. 



MASCOT PICTURES 



Title Star 

Harmony Lane (G) D. Montgomery- Evelyn Venable. . .Aug. 25. 

Headline Woman (G) Roger Pryor-Heather Angel May 15 

Ladies Crave Excitement (G).. Norman Foster-Evalyn Knapp June 22 

One Frightened Night (G) Chas. Grapewin-Mary Carlisle. .. .Way 1 



Running Time 
Rel. Date Minutes Reviewed 

..84 Aug. 31 

..70 May 18 

.69 June 29 

..65 May 11 



Coming 



Confidential Donald Cook-Evalyn Knapp.... 

Streamline Express Victor Jory-Evelyn Venable 

Waterfront Lady Ann Rutherford -Frank Albertson . 



METRO - GOLDWYN - MAYER 



Title Star Rcl. Date 

Age of Indiscretion (A) May Robson-Madge Evans May 

Anna Karenina (G) ..Greta Garbo-Fredric March Sept. 

Baby Face Harrington (G) .... Charles Butterworth Apr. 

Bishop Misbehaves. The Edmund Gwenn - Maureen 

0 Sullivan Sept. 

(See "In the Cutting Room," Aug. 10.) 
Bonnie Scotland Laurel and Hardy Aug. 

(See "In the Cutting Room," June 15.) 

Calm Yourself (G) Madge Evans-Robert Young June 

China Seas (G) Clark Gable - Jean Harlow - 

Wallace Beery Aug. 

Escapade (G) William Powell-Lulse Rainer. . . . July 

Flame Within, The (A) Ann Harding-Herbert Marshall .. May 

Here Comes the Band (G) Ted Lewis- Virginia Bruce Aug. 

Mad Love (A) Peter Lorre-Frances Drake July 

Mark of the Vampire (A) L. Barrymore-Bela LugosI Apr. 

Murder In the Fleet (G) Robert Taylor-Jean Parker May 

Murder Man, The (G) Spencer Tracy-Virginia Bruce.. ..July 

Naughty Marietta (G) J. MacDonald-Nelson Eddy Mar. 

No More Ladies (A) Joan Crawford-R. Montgomery. . .June 

One New York Night Franchot Tone-Una Merkel Apr. 

(See "Mystery In Room 309" "In the Cutting Room," Mar. 

Public Hero No. 1 (A) Chester Morris-Jean Arthur May 

Pursuit (G) Chester Morris-Sally Ellcrs Aug. 

Reckless (A) Jean Harlow-Wm. Powell Apr. 

Smilin' Through Norma Shearer- Fredrlo March • 

(Re-release) Leslie Howard Aug. 

Times Square Lady (G) Robert Taylor- Virginia Bruce. ... Mar. 

Vagabond Lady (G) Robert Young-Evelyn Venable.. ..May 

Vanessa: Her Love Story (A).. Helen Hayes-Robert Montgomery .. Mar. 

West Point of the Air (G) Wallace Beery-Robert Young Mar. 

Woman Wanted (G) Joel McCrea-Maureen O'SuIllvan . . Aug. 

Coming 

Ah, Wilderness Wallace Beery-Llonel Barrymore 

Broadway Melody of 1936 (G).Jack Benny-June Knight Sept. 

Capture of Tarzan, The Johnny Weissmuller - Maureen 



Running Time 

Minutes Reviewed 



10.... 


80. 


. ..May 


II 


6 


95. 


...July 


8 


12.... 


63. 


...Mar. 


30 


















28... 


69. 


. . . June 


22 


16.... 


89. 


. . .Aug. 


3 


5.... 


.. . .89. 


...July 


13 


17.... 


73. 


...May 


IS 


30.... 


....87. 


. . . Aug. 


17 


12.... 


, , 69. 


...July 


6 


26.... 


60. 


. . .Apr. 


S 


24 , . . 


70. 


...May 


18 


19 


.. ..70. 


...July 


20 


29,... 


. 106. 


...Mar. 


2 


14... 


, «2. 


. . .June 


t 










16.) 








31.... 


. . . .89. 


...May 


25 


9.... 


62. 


. . .Aug. 


3 


19 


99. 


. . .Apr. 


13 


23,... 




Oct. 22,'32 


8.... 


69. 


...Mar. 


2 


3.... 


75. 


. . .June 


22 




77. 


. . .Feb. 


23 


22.... 


90 


. . .Mar. 


16 


2..., 


68. 


...July 


27 






. . .Sept. 


7 



O'SuIllvan 

1 Live My Life Joan Crawford -Brian Aherne Oct. 4. 

(See "In the Cutting Room," July 13.) 

Let Freedom Ring Jack Benny-Una Merkal Oct. 25. 

Mala Mala-Lotus Long 



Mutiny on the Bounty Clark Gable-Charles Laughton- 

Franchot Tone Oct. 18. 

Nlqht at the Opera, A Marx Brothers Nov. I. 

O'Shaughnessy's Boy Wallace Beery-Jackle Cooper Sept. 27. 

(See "In the Cutting Room," June 15.) 

Perfect Gentleman, A Frank Morgan-C. Courtneldge. . . .Oct. 11. 



September I 4, I 935 



MOTION PICTURE HERALD 



73 



(THE RELEASE CHACT—CCNT'I)) 



Title Star 

Riff-Raff Jean Harlow-Spencer Tracy 

Robin Hood of El Dorado Warner Baxter-Ann Loring 

Tale of Two Cities, A Ronald Colman-Elizaheth Allan 

Untitled Wm. Powell - Rosalind Russell .. Nov, 



Running Time 
Rel. Date Minutes Reviewed 



MONOGRAM PICTURES CORPORATION 



Running Time 
Rel. Date Minutes Reviewed 

5 61 . 

20 57. 

22 54. 



. .Aug. 



Title Star 

Cheers of the Crowd (G) 3026. Russell Hopton-lrene Ware Aug. 

Dawn Rider, The 3033 John Wayne-Marion Burns June 

Desert Trail 3037 John Wayne-Mary Kornman Apr. 

(See "In the Cutting Room," Feb. 23.) 

Great God Gold (A) 3017 Sidney Blacl(mer-Gloria Shea Apr. 25 72 Mar. 

Healer, The (G) 3004 Ralph Bellamy-Karen Morley June 15 77 June 

Honeymoon Limited (G) 3016. Neil Hamilton-Irene Hervey July 1 70 Juna 

Hoosler Schoolmaster, The (G) 

3013 Charlotte Henry-Norman Foster.. May IS 76 Apr. 

Keeper of the Bees, The(G)3002. Neil Hamilton-Betty Furness July 15 76 June 

Make a Million (G) 3019 Charles Starrett-Pauline Brooks.. July 25 64 June 

Mystery Man (G) 3025 Robert Armstrong Apr. 25 62 Feb. 

Paradise Canyon (G) 3036 John Wayne-Marion Burns July 20 52 May 



PARAMOUNT 



Rel. Date 
Aug. 
Sept. 



Title Star 

Accent on Youth (A) 3452 Sylvia Sidney-Herbert Marshall 

Annapolis Farewell (G) 3503... Tom Brown-Sir Guy Standing.. 

College Scandal (G) 3445 Arline Judge-Kent Taylor June 

Crusades, The (G) Loretta Young-Henry Wilcoxon. . .Aug. 

Devil Is a Woman, The (A) 

3441 Marlene Dietrich-Cesar Romero.. May 

Dr. Jekyll and Mr. Hyde 3459. Fredric March-Miriam Hopkins . .July 
(Re-issue) 

Every Night at Eight (G)350l . George Raft-Allce Faye Aug. 

Four Hours to Kill (A) 3439. . Richard Barthelmess Apr. 

Glass Key, The (G) 3444 George Raft May 

Goln' to Town (A) 3442 Mae West May 

Here Comes Cookie (G) 3507.. George Burns-Grade Allen Aug. 

Hold 'Em Yale (G) 3438 Patricia Ellis-Cesar Romero Apr. 

Hopalong Cassidy 3506 Wm. Boyd-Paula Stone Aug. 

Man on the Flying Trapeze, 

The (G) 3451 W. C. Fields July 

Men Without Names (G) 3446. Fred MacMurray-Madge Evans.. .June 

Once in a Blue Moon 3425 J. Savo-Michael Dalmatoff May 

Paris in Spring (G) 3448 Tulllo Carmlnatl-Mary Ellis July 

People Will Talk (G) 3443... Chas. Ruggles-Mary Boland May 

Private Worlds (A) 3435 C. Colbert-J. Bennett-C. Boyer..Apr. 

Scoundrel, The (A) 3437 Noel Coward-Julie Haydon June 

Shanghai (A) 3449 Charles Boyer-Loretta Youno . . . . July 

Smart Girl (A) 3450 Kent Taylor-Ida Lupine July 

Stolen Harmony (G) 3440 George Raft-Ben Bernie Apr. 

This Woman Is Mine 3447 Gregory Ratoff - John Loder - 

R. Bennett- Kath. Sergrave Aug. 

Two for Tonight (G) 3509 Bing Crosby-Joan Bennett ..Sept. 

Virginian, The 3460 Gary Cooper - Richard Arlen - 

(Re-issue) Walter Huston-Mary Brian June 

Without Regret (A) 3504 Elissa Landi-Kent Taylor Aug. 

Coming 

Anything Goes Bing Crosby- Ethel Merman 

Big Broadcast of 1936. The 
3511 Jack Oakie-Burns & Allen Sept. 20 

(See "In the Cuttinji Room." Aug. 31.) 

Bouncer, The Carl Brisson-Arline Judge 

Bride Comes Homo, The Claudette Colbert-F. MacMurray 

Collegiate Joe Penner-Jack Oakie Nov. 22. 

Coronado Leon Errol-Johnny Downs 

Eagle's Brood, The Wm. Boyd-Jimmy Ellison Oct. 18 

Gettin' Smart Lee Tracy-Grace Bradley Oct. 4 

Hands Across the Table C. Lombard-Fred MacMurray 

It's a Great Life Joe Morrison-Rosalind Keith Oct. 4, 

Last Outpost, The 3505 Cary Grant-Gertrude Michael .... Oct. II 

(See "In the Cutting Room," July 13.) 

Little America Admiral Byrd Oct. 4 

Mary Burns, Fugitive Sylvia Sidney-Alan Baxter 

Milky Way, The Harold Lloyd-Adolphe Menjou 

Peter Ibbetson 3510 Gary Cooper-Ann Harding Oct. 

(See "In the Cutting Room," June 22.) 
Rose of the Rancho John Boles-Gladys Swarthout Oct. 

(See "In the Cutting Room," Aug. 17.) 
So Red the Rose Margaret Sullavan-R. Scott 

(See "In the Cutting Room," Aug. 17.) 
Virginia Judge. The 3512 Walter C. Kelly-Marsha Hunt. .. Sept. 27 

(See "In the Cutting Room," Aug. 31.) 
Wanderer of the Wasteland 3502 Gail Patrick-Dean Jagger Sept. 20. 

(See "In the Cutting Room, Aug. 3.) 



tunning Time 

Minutes Reviewed 



23.... 


77. 


. . .Aug. 


23 


6.... 


. ..82. 


. . .Aug. 


31 


21 .... 


. . .79. 


. . . June 


8 






. . . Aug. 


10 


3. . . . 


80. 


...Mar. 


2 






Dec. 26, 


'31 


2.... 


80. 


. . . Aug. 


10 


19.... 


74. 


. . .Apr. 


6 




77 


...May 


25 


17.... 


71. 


...May 


1 1 


30 


....65. 


. . .Aug. 


24 


12 


63. 


...Mar. 


30 










26.... 


66. 


.. .Aug. 


10 


28.... 


66. 


. . . June 


29 




67. 






5 


83. 


. . .June 


1 


24.... 


67. 


. . . Apr. 


6 


19 


83. 


...Mar. 


2 


7.... 


. . . .68 


...May 


4 


19.... 


.. . .76 


...July 


20 


26 


70. 


...July 


27 


26.... 


74. 


. . .Apr. 


27 


9.... 


75. 






13 


..61 


. . .Sept. 


7 










16.... 


...75. 


. . .Aug. 


17 



18 



25. 



Title 



REPUBLIC PICTURES 

star 



Running Time 
Rel. Date Minutes Reviewed 



Two Sinners 3507 Otto Kruger-Martha Sleeper Sept. 12 

(See "Two Black Sheep," "In the Cutting Room," Aug. 3.) 
Westward Ho (G) 3556 John Wayne-Sheila Manners Sept. 1 60 Aug. 

Coming 

Cappy RIeks Returns 3508 R. McWade-FIorlne McKlnney. . .Sept. 25 

Crime of Doctor Crespl, The 

3546 Erich von Strohelm - Harriet 

Russell 

Forbidden Heaven 3502 Charles Farrell -Charlotte Henry . Sept. 26 



Title Star 

Lawless Range 3562 John Wayne-Sheila Manners Oct. 

New Frontier, The John Wayne-Muriel Evans Oct. 

Spanish Cape Mystery, The 3530. Helen Twelvetrees-Donald Cook... Oct. 

(See "In the Cutting Room." Sept. 7.) 
Tumbling Tumbleweeds 3566... Gene Autry-Lucile Browne Sept 



Running Time 
Rel. Date Minutes Reviewed 

3 

24 

25 



19. 



.57. 



RKO RADIO PICTURES 



Running Time 



Alice Adams (G) 541 Katharine Hepburn-Fred Mac- 
Murray Aug. 

Arizonian, The (G) 538 Richard Dix-Margot Grahame. . . . June 

Becky Sharp (A) 4101 Miriam Hopkins June 

Break of Hearts (A) 533 K. Hepburn-Charles Boyer May 

Chasing Yesterday (G) 528 Anne Shirley May 

Dog of Flanders (G) 525 Frankie Thomas-Helen Parrish. . . Mar. 

Hooray for Love (G) 535 Gene Raymond-Ann Sothern June 

Hot Tip (G) 542 James Gleason-Zasu Pitts Aug. 

Informer, The (A) 532 V. McLaglen-Margot Grahame.. ..May 

Jalna (G) 540 Ian Hunter-Kay Johnson Aug. 

Laddie (G) 526 John Beal-Gloria Stuart Apr. 

Nitwits, The (G) 534 Wheeler and Woolsey June 

Old Man Rhythm 539 Buddy Rogers-Betty Grable July 

(See "In the Cutting Room," June 8.) 

People's Enemy (A) 527 Preston Foster-Melvyn Douglas. . .Mar. 

Return of Peter Grimm, The 

(G) 602 Lionel Barrymore-Helen Mack. .. .Sept. 

Roberta (G) 524 Irene Dunne - Fred Astalre - 

Ginger Rogers Mar. 

She (G) 537 Helen Gahagan- Randolph Scott. ..July 

Star of Midnight (G) 529 William Powell-Ginger Rogers. . .Apr. 

Strangers All (G) 531 May Robson Apr. 

Tog Hat (G) 601 Fred Astaire-Ginger Rogers Sept. 

Village Tale (A) 530 Randolph Scott-Kay Johnson May 



ate 


Minutes 


Reviewed 


23 , 


99'/2. 


.Aug. 


10 


28... 


75'/2. 


.June 


8 


28. . 


75... 


.June 


22 


31.. 


80... 


.May 


25 


3.. 


77'/2. 


.Apr. 


6 


22... 


72... 


.Mar. 


2 


14... 


72... 


.May 


25 


16... 


69... 


.Aug. 


31 


24.. 


91... 


.May 


4 


9... 


78... 


.Aug. 


17 


5 , 


69'/j. 


.Mar. 


• 


7 . 


8|i/s 


.May 


25 


19 . 


76... 







..70.. 

.82'/2 



8 1051/2. 

12 941/2. 

19 90... 

26 69 '/2. 

6 99'/2. 

10 80... 



.May 4 

.Aug. 31 

. Feb. 23 

.July IS 

.Apr. 0 

.Mar. 30 

.Aug. 24 

.June 2£ 



Coming 

Annie Oakley Barbara Stanwyck-Preston Foster 

(See "In the Cutting Room," Aug. 31.) 
Freckles 536 Carol Stone-Tom Brown Sept. 27 

(See "In the Cutting Room," Aug. 10.) 
Hi Gaucho John Carroll-Steffi Duna 

(See "In the Cutting Room," Aug. 17.) 

His Family Tree 604 James Barton-Maureen Delany ..Sept. 20 

Last Days of Pompeii, The 501. Dorothy Wilson-Preston Foster. ..oci. 4 

(See "In tlie Cutting Room," Aug. 17.) 

Love Song Lily Pons-Henry Fonda 

Powder Smoke Range (G) 603. Hoot Gibson-Boots Mallory Oct. II '74 Au 

Rainmakers, The 605 Wheeler and Woolsey Oct. 25 

(See "In the Cutting Room." Aug. (7.) 

Sylvia Scarlett Katharine Hepburn-Cary Grant 

Tamed Ginger Rogers-George Brent 

Three Musketeers 544 Margot Grahame-Walter Abel.... Oct. 18 

(See "In the Cutting Room," Aug. 10.) 

To Beat the Band Helen Brodnrick-Hugh Herbert 

(See "In the Cutting Room," Sept. 7.) 



g. 31 



STATE RIGHTS 



Running Time 

Title Star Dist'r Rel. Date Minutes Reviewed 

KIlou (The Tiger) (G)... Bennett Pictures *55 Juna I 

New Adventures of Tarzan 

(G) Herman Brix Burrougns- 

Tarzan Enter- 
prises *75. . . .June 10 

Rustler's Paradise (G) Harry Carey A]ax Pictures June 1 61 May II 

Struggle for Life (G) Foy Productions. . .June 18 53 June 29 

Texas Rambler, The (G)...Bill Cody Spectrum Pictures .. May 15 59 May IS 

Vanishing Riders, The (G).Bill Cody Spectrum Pictures . .July I 58 July 13 



UNITED ARTISTS 



star 



20. . 

9.. 
28.. 
25.. 



Title 

Brewster's Millions (G) Jack Buchanan-Llli Damlta May 

Call of the Wild, The (G) C. Gable-Loretta Young Aug. 

Cardinal Richelieu (G) George Arliss Apr. 

Clive of India (G) Ronald Colman-Loretta Young Jan. 

Dark Angel, The Merle Oberon - Fredrle March - 

H. Marshall- Kath. Alexander. .Sept. 
(See "In the Cutting Room," July 13.) 

Escape Me Never (A) Elisabeth Bergner-Hugh Sinclair. .June 

Folios Bergere (G) Maurice Chevalier-Merle Oberon. .Feb. 

Les Miserables (G) Fredric March-C. Laughton Apr. 

Let 'Em Have It (A) Richard Arlen-Virglnia Bruce. ...May 

Nell Gwyn (A) Anna Neagle-Cedric Hardwicke. . . June 

Red Salute B. Stanwyck-Robert Young Sept. 

(See "In the Cutting Room," July 27.) 

Sanders of the River (G) Leslie Banks - Paul Robeson - 

Nina Mao - MacKlnney July 

Scarlet Pimpernel, The (G) Leslie Howard-Merle Oberon Feb. 

Thunder In the East Charles Boyer-Merlo Oberon May 

(Reviewed under the title, "The Battle") 
Wedding Night, The (G) Anna Sten-Gary Cooper Mar. 8.. 

Coming 

Barbary Coast Miriam Hopkins - Edward G. 

.., „ „ Robinson - Joel McCrea Sept. 27.. 

(See "In the Cutting Room," July 20.) 

Man Who Could Work Miracles. 

The Roland Young .Dec. 11.. 

Melody Lingers On, The Josephine Hutchinson - George 

Houston Oct. 25.. 

Modern Times Charlie Chaplin Oct. II.. 



Running Time 
Rel. Date Minutes Reviewed 



. .78. . 
..91. 
..80.. 
.90.. 



. .Apr. 
. . May 
..Mar. 
. . Jan. 



27 80... 

22 80.. . 

21 105... 

17 95... 

14 75.. 

13 



.Apr. 
.Feb. 
.Apr. 
.June 
.July 



4 95... Apr. 20 

8 95.... Jan. 29 

13 79. Dec. 1.'34 

.90 Feb. 23 



74 



MOTION PICTURE HERALD 



September 14, 1935 



(THE I2ELEASC CHAKT—CONT'D) 



Title Star 

Moscow Nights H. Baur-Pcnelope Dudley Ward 

Shoot the Chutes Eddie Cantor-Ethel Merman Dec. 25 

Splendor Miriam Hopkins-Joel McCrea 

Thinas to Come Raymond Massey Nov. 29 



Running Time 
Rel. Date Minutes Reviewed 



UNIVERSAL 



27, 



Title Star Rel. Date 

Alias Mary Dow (G) SOU Sally Eilers-Ray Mlllano May 27. 

Border Brigands 8085 Buck Jones May 

Bride of Frankenstein (A) 8009. Boris KarlofT May 

Chinatown Squad (G) 8017 Lyie Talbot- Valerie Hobson May 

Diamond Jim (G) 9003 Edward Arnold-Binnle Barnes Sept. 

Good Fairy, The (G) 8003 Margaret Sullavan-H. Marshall. .Feb. 

It Happened in New York (G) 

8023 ....LyIe Talbot-Heather Angel Mar. 

Lady Tubbs (G) 8034. ........ D. Montgomery-Alice Brady July 

Manhattan Moon 8026 Rieardo Cortez- Dorothy Page Aug. 

(See "In the Cutting Room," June 15.) 



20.. 
2.. 
18.. 

18.. 
15.. 

5.. 



Running Time 

Minutes Reviewed 

66. ...July t 

56 

80 Apr. 29 

65 June 8 

93 July 20 

, 98 Feb. 9 



.66.. ..Apr. 13 
.68.... July 6 
.69 



Night Life of the Gods (G) 

8008 Alan Mowbray 

Outlawed Guns 8086 Buck Jones-Ruth Chi 

Princess O'Hara (G) 8013 Jean Parker-Chester 

Raven, The (A) 8016 Kirloff-Bela LugosI 



(See "In the Cutting Room,' 
She Gets Her Man (G) 8018... Z 



Nov. I7.'34) 



Apr. 


22.... 


69.. 


.Apr. 


6 


Feb. 


4.... 


.. ..87.. 


.Mar. 


30 


Mar. 


11.... 


....73.. 


.Jan. 


12 


.July 


29.. 








Apr. 


1.... 


....80.. 


.Mar. 


30 




22.... 


61.. 


.June 


15 


Feb. 


II,.,, 








Aug. 


19.... 


.. .*65.. 


.Aug. 


to 


Apr. 


15 


60.. 


. . Apr. 


20 


Mar. 


3.... 


....72.. 


..Mar. 


23 


.June 






..May 


4 



.Oct. 



30. 



Coming 

Alone Topether 9034 Zasu Pitts- Hugh O'Connell. 

(See "In the Cutting Room." Sent. 7.> 

East of Java Chas. Bickford-Elizabeth Young 

Fighting Youth 9017 Charlps Farreil-Jiinp Martel Sept. 

His Night Out Edward Everett Horton - Irene 

Hervey 

King Solomon of Broadway 
9018 Edmund Lowe-Dorothy Page Sent. 30. 

(See "In the Cutting Room," Aug. 3.) 

Magnificent Obsession 8006 Irene Dunne-Robert Taylor 

Remember Last Night 901 1 Edw. Arnold-C. Cummings Oct. 28. 

(See "Hangover Murders" "In the Cutting Room," Sept. 7.) 
Storm Over the Andes 9026 Jack Holt-Mona Barrie Sept. 16. 

(See "In the Cutting Room," July 20.) 
Stormy 9016 Noah Beery, Jr.-Jean Rogers 

(See "In the Cutting Room," July 27.) 
Three Kids and a Queen 9023.. May Robson-Frankle Darro Oct. 30. 



Throwback, The 9041 Buck Jones-Muriel Evans Sept. 16. 

(See "In the Cutting Room," Aug. 10.) 

WARNER BROS. 



Title Star Rel. 

Alibi Ike (G) 815 Joe E. Brown June 

Broadway Gondolier (G) 804. ..Dick Powell-Joan Blondell July 

Dinky (G) 824 Jackie Cooper-Mary Aster May 

Don't Bet on Blondes (G) 813. Warren Wllliam-Claire Dodd....July 
Florentine Dagger, The (G) 829. Donald Woods-Margaret Lindsay. . Mar. 

Front Page Woman (G) 812...Bette Davis-George Brent July 

Going Highbrow (G) 818 Guy Kibbee-Zasu Pitts July 

Little Big Shot (G) Sybil Jason-Glenda Farrell Sept. 

Night at the Ritz, A (G) 823. William Gargan-Patricla Ellis... Mar. 

Page Miss Glory (G) Marion Davles-DIck Powell Sept. 

Special Agent (G) 908 George Brent-Bette Davis Sept. 

Stranded (G) 808 Kay Francls-Geo. Brent June 



R 

Date 
15... 
27... 
II... 
13... 
30... 
20... 

6... 

7... 
23... 

7... 
14... 
29... 



unni 
M 



ng Ti 
inutes 
. .72, 
..98. 
.65.. 
. .uu. 



me 

Reviewed 
...July 27 
...July 
. .Sept. 



. ..69.. 
..,82.. 

..67.. 

. .72. , 
. . .63.. 
...92.. 
,78.. 

..76., 



6 
7 

.J-, 27 
.May 4 
July 20 
.Sept. 7 
Aug. 3 
.May 25 

..July 13 

. .Aug. 



24 

.June 29 



Rutiniing Time 

Title Star Rel. Date Minutes Reviewed 

Sweet Music (G) 805 Rudy Vallee-Ann Dvorak Feb. 23 .95 Mar. 2 

We're in the Money (G) Joan Blondell-Glenda Farrell Aug. 17 *65 July 27 

Coming 

Country Boy Barton MacLane-Mary Aster 

Dr. Socrates 909 Paul Muni-Ann Dvorak.., ,.Oct, 19 70 

(see .n iiie Cutting Room," Aug. 3.) 
Frisco Kid James Cagney-Marg't Lindsay 

(See "In the Cutting Room," Aug. 31.).. 

I Found Stella Parrish Kay Francis-Paul Lukas 

I Live tor Love Dolores Del RIo-E. Marshall Seal. 23 

(See "In the Cutting Room," Aug. 31.).. 

Meet the Duchess Dolores Del Rio - W. William 

Midsummer Night's Dream ..All Star 135 

Money Man Edw. G. Robinson-Bette Davis 

Personal Maid's Secret Margarei Lindsay-Warren Hull, .Oct. 26 

(See "Living Up to Lizzie" "In the Cutting Room," Aug. 17.) 



OTHER PRODUCT (FOREIGN) 



star 



DIst'r 



Running Time 
Rel. Date Minutes Reviewed 
13 
I 



Title 

Abdul the Damned (A). ...Nils Asther Assoc. British 95 Apr. 

April Blossoms (G) Richard Tauber B. I. P 85 June 

Avec I'Assurance (G) Saint-Granier Paramount May 3 83 May 

Brown on Resolution (G).. Betty Balfour Gaumont-Brltlsh 85 June 

Czardas Duchess, The (G).Marta Eggerth Ufa Apr. 24 102 May 

Dance Band (G) Buddy Rogers Assoc. British 65 June 

Dandy Dick (G) Will Hay Assoc. British 70 



.Mar. 



26. 



.78. 



22. 
3. 
10. 
17. 



.80. 
.80. 
.85. 
.84. 



Der Judas von Tirol Fritz Rasp 86th St. Corp Apr. 

Der Page vom Dalmasse- 

Hotel Dolly Haas 86th St. Corp Mar. 

Die Grosse Chance Hans Soehnker 86th St. Corp May 

Die Unschuld vom Lande.. Lucie Engllsch 86th St. Corp May 

Die vom NIederrheIn Lien Deyers 86th St. Corp May 

Divine Spark, The (G)...Marta Eggerth- 

P. Holmes Gaumont-Brltlsh 82 July 

Drel vom der Kavallerle. . . Paul Hoerbiger 86th St. Corp Apr. 12 90 

Elizabeth of England (G).Matheson Lang Assoc. British 95 June 

Golden Taiga (G) A. Novoseltsev Amkino 93 Aug. 

Heroes of the Arctic (G) Amkino May 23 70.... June 

Honours Easy (A) Greta Nissen Assoc. British 60 Aug. 

In a Monastery Garden (A). John Stuart R &, S Mar. 12 77 Mar. 

It's a Bet (G) Helen Chandler British Int'l 80 Mar. 

La Crise Est FInle (G).. Albert Prejean European Films... Mar. 12 81 Mar. 

Les As Du Turf (G) Pauley Paramount May 10 99 May 

McGlusky the Sea Rover(G)Jack Doyle Assoc. British 60. 

Men on Wings (G) Koval-Samborsky ...Amkino June 7 85. 

Moscow Laughs (G) Leonid Utesov Amkino Mar. 21 



Old Curiosity Shop Elaine Be 



Phantom Fiend, The (A).. Ivor Novello- 
Ellzabeth I 



July 
June 

95 Apr. 

Mar. 



83 




26... 


. ..86.... 




19... 


...67.... 









Red Village, The (A) S. Shkuret Amkino May 1 90.... May 

Rich Uncle, The (G) Angela Musco Metropolis June 28 88 July 

Rosen aus dem Sueden Paul Hoerbiger 86th St. Corp Apr. 19 87 

Schwarzer Jaeger Johanna. . Marianne Hoppe 86th St. Corp Mar. 29 90 

Scotland Yard Mystery (G). Gerald DuMaurler ..B. I. P 75.... Juno 

Shepherdess' Sweetheart ... (Greek Feature) Frank Norton Feb. 17 118 

So You Won't Talk (G)... Monty Banks First National 85. ...Apr. 

Song of Happiness <G) M. VIctorov Amkino Apr. 6 90 Apr. 

Soviet Journey (G) Amkino 91.... Aug. 

Soviet Russia Today (G) Amkino Mar. 3 67.. ..Mar. 

Strauss' Great Waltz (G).. Jessie Matthews ....Tom Arnold Apr. 6 72. ...Apr. 

Strictly Illegal (G) Leslie Fuller Gaumont-Brltlsh 70. ...Mar. 

Student's Romance, The (G). Crete Natzler Assoc. British 78 Aug. 

Sunny Youth (G) A. Shubnaya Amkino Aug. 17 70....Aujl. 

Triumph of Sherlock Holmes, 

The (A) Arthur Wontner ....Olympic Pictures 87.... Mar. 

Youth of Maxim, The (A).Beros Chlrkev Amkino Apr. 17 80 May 

Zigeunerbluth Adete Sandroek B6th St. Corp Apr. 5 82 



I 

17 
I 

24 
30 
16 
30 
18 
27 
15 
27 
16 
2 
13 

27 
• 
18 
13 



SHCCT 
EIIjHS 

iAll dates are 1935 unless 
otherwise stated"] 

CELEBRITY PRODTIONS 



Title 


Rel. Date 


MIn. 


COMICOLOR 


CARTOONS 




Aladdin 




.7.... 


The Headless Horseman.. 


...Oct. I,'34. 


.1 rl.. 


The Valiant Taller 








.8.... 






.8.... 








Bremen Town Musicians. 


...Mar. 6 




Old Mother Hubbard 






Mary's Little Lamb 




.7.... 


Summertime 




, 1 rl.. 






.in.. 


Three Bears, The 




in.. 















COLUMBIA 

Title Rel. Date 

BARNEY GOOGLE 
No. I 

BROADWAY COMEDIES 
Alimony Aches June 29. 

Andy Clyde 
Captain Hits the Celling, 

The July 26.. 

(All Star) 
Do Your Stuff June 15 

(3 Radio Rogues) 
Double Trouble 

Andy Clyde 
Gobs of Trouble July 12.. 

(All Star) 
Gum Shoes Mar. I 

(All Star) 

His Bridal Sweet Mar. 15 

Harry Langdon 
Hoi Pollol Aug. 29 

(3 Stooges) 
I'm a Father Feb. 7 

Andy Clyde 
It Alwavs Happens 

Andy Clyde 
Leather Necker, The May 9.. 

Harry Langdon 

Old Sawbones Apr II 

Andy Clyde 



.19. 
.21. 
.20. 



.20. 
.17. 



Pardon My Scotch Aug. I. 

(3 Stooges) 

Pop Goes the Easel Mar. 29., 

(3 Stooges) 

Restless Knighti Feb. 20. 

(3 Stooges) 
Stage Fright June I. 

(All Star) 

Tramp, Tramp, Tram* May 22. 

Andy Clyde 

Uncivil Warriors Apr. 26. 

(3 Stooges) 

COLOR RHAPSODIES 

1934-35 

A Cat, a Bell and Mouse... May 10. 

Little Rover June 28. 

Make Believe Revue, The.. Mar. 22. 

Monkey Love Aug. 15. 

Neighbors Aug. 15. 



.20... 

.W/i. 
.19... 
.20... 
.20... 



..7.. 
..9.. 
.10.. 



KRAZY KAT CARTOONS 

1934-35 

5. Hotcha Melody Mar. 15 7. 

6. King's Jester May 20 7. 

7. Peace Conference, The.. Apr. 26 

1935-36 

8. Garden Gaieties Aug. I 



LAUGHING WITH MEDBURY 
1934-35 

In the Old Days Mar. 22 10... 

Strange Championships ....July 20 10... 

NEWS WORLD OF SPORT SERIES 
1934-35 

Air Thrills Mar. I 10... 

Flying Feet May 3 10... 

Hold That Shark Mar. 29 10... 

Pardon My Grip Feb. 1 10... 

Spills and Splashes Aug. 5....I0... 

Tense Moments Aug. 20....I0... 

Tomorrow's Champions July 23. ...10... 

Water Thrills June 20 10... 

SCRAPPY CARTOONS 
1934-35 

Gold Getters Mar. I 7... 

Graduation Exercises Apr.- 12 7... 

Let's Rlno Doorbells 

Puppet Murder Case, The... June 21 7... 

Scrappy's Big Moment July 28 7... 

Scrappy's Ghost Story May 24 7... 

Scrappy's Trailer Aug. 29 



SCREEN SNAPSHOTS 

No. 7— Mar. 15 lO"/,. 

No. 8— Apr. 12 10... 



September 14, 1935 



MOTION PICTURE HERALD 



75 



(TtiC RELEASE CHAI3T"C€NT'i:)) 



Title Rel. Date Mill. 

No. 9— May 10 10... 

No. 10 — June 6 10... 

No. li— July 5. ...10... 

No. 12— Aug. 2 10... 

No. 13— Aug. 30. ...10... 

1935-36 



No. 
No. 



.Sept. 13. 
.Oct. (I. 



SPICE OF LIFE 
1934-35 

No. 6 — Mar. I 

No. 7— Apr. 25..., 

STARS OF TOMORROW 

No. I Aug. I.... 

No. 2 Sept. 7..., 

VOICE OF EXPERIENCE 



10... 
10... 



No. I 



DU WORLD PICTURES 



Title 



Rel. Date Min. 



SEMI-FEATURES AND SHORTS 

Ctthedrals Oct. I.... 19... 

Frankle and Johnny Oct. I,'34..8... 

Charles Laughton 
Stars In the Making Oct. I, '34. 17... 

Frank Albertson 



EDUCATIONAL 

Pistributed through Fox Films] 



Title 



Rel. Date Min. 



20.. 
21.. 



17.. 
20.. 



12.... 
II.... 

II 

.1 rl.. 



CORONET COMEDIES 

An Ear for Music Mar. 8 18.... 

Easy Money Feb. 8.... 1 8.... 

Grooms in Gloom May 10 17 

Just Another Murder Sept. 27 2rls. 

Stylish Stouts Aug. 23 2rl8. 

FROLICS OF YOUTH 

It Never Ralhs May 24 

Little Big Top, The Feb. I... 

MARRIAGE VOWS SERIES 

Dumb Luck Jan. 18... 

How Am I Doing? Jan. 4... 

MIRTHQUAKE COMEDIES 

Magic Word, The July 5... 

Tinio Out June 14... 

MUSICAL COMEDIES 

Hail Brother Mar. 22.... 19 

Moonlight and Melody 2 rls. 

SONG AND COMEDY HITS 

College Capers Sept. 27 

Hurray for Rhythm Aug. 16.... 

Radio Rascals Aug. 2 

Rodeo Day Sept. 13 

SONG HIT STORIES 

Fireman's Day Ofl Apr. 12 10 

Gay Old Days Jan. 4 10 

Life ot the Party, The. . .. . .Apr. 26 9 

Old Camp Ground, The Mar. 15 9.... 

Song Plugger Jan. 18 9 

SPECIAL 

Wings Over Mt. Everest July 19 22 

STAR PERSONALITY COMEDIES 

Amateur Husband, The Aug. 16 16 

A Nose for News Apr. 5 17.... 

E-Flat Man Aug. 9.. ..21.... 

Friendly Spirits May 31. ...20.... 

Hayseed Romance Mar. 15 20 

Light Fantastic, The June 28 18 

Mr. Widget Jan. 25.... 21.... 

Object Not Matrimony Mar. I 18 

One Run Elmer Feb. 22 19 

Only the Brave Apr. 19 17 

Penny Wise Sept. 6 2 rls. 

Tars and Stripes May 3 20 

PAUL TERRY-TOONS 

Amateur Night July 5 6 

Bird Land Aug. 23 6.... 

Bull Fight, The Feb. 8 6.... 

Chain Letters July 26 6 

Circus Days Sept. 6 6 

Dog Show, The Dec. 28,'34. .6 

Fireman Save My Child Feb. 22 6 

First Snow, The Jan. II 6.... 

Five Puplets Apr. 19 6 

Flying Oil Apr. 5 6 

Foxy-Fox, The July 19 6 

Hey Diddle Diddle Sept. 20 6 

King Looney XIV June 7 6 

Moans and Groans June 28 6 

Modern Red Riding Hood, 

A May 17 6.... 

Moth and the Spider, The.. Mar. 8 6 

Old Dog Tray Mar. 21 6 

Opera Night May 31 6 

Peg Leg Pete, the Pirate. ..May 3 6 

South Pole or Bust Dec. I4,'34..6 

What a Night Jan. 25 6. .. 



TREASURE CHEST 

Chums Mar. I 9 

Clever Critters Sept. 13 1 rl.. 

Dog Days July 12 8.... 

Harlem Harmony Dec. 2I,'34.I0 

Personality and the Pen. ...May 10 10 

Ski-Scrapers May 24 8 

Taming the Wild Apr. 26 10 

TUXEDO COMEDIES 

Dame Shy Aug. 2 16 

Kiss the Bride Sept. 13 21 

Ye Old Saw Mill Aug. 30 17 

YOUNG ROMANCE 

All for One June 21. ...19.... 

Love in a Hurry May 17. ...16 

Moon Over Manhattan Feb. IS.... 17 

Rhythm of Paree Sept. 20 2 rls. 



FIRST DIVISION 

Title Rel. Date 

MARCH OF TIME 

No. I Feb. I . . 

No. 2 Mar. 8.., 

No. 3 Apr. 19.. 



Min. 



No. 4 May 31 

MUSICAL MOODS 
(Technicolor) 

In a Monastery Garden Nov. I, '34 

Mexican Idyll Oct. I6,'34 

By the Waters of 

Minnetonka 

Hymn to the Sun 

Les Preludes 

October Day 9. 

Italian Caprice 8. 

Voices of Spring 

Irish Melody 8. 

Countryside Melodies May 4 8. 

Mediterranean Sengs 7. 

Barcarolle 8. 

In a Mountain Pass 



Fingal's Cave Nov. I3,'34.... 

(Black & White) 

Waltz in A Flat Major 

Dance of the Hours Dec. I5,'34.... 

Air for the G String Nov. 3,'34 

Liebestraum Dec. I, '34 

6 THRILLING JOURNEYS 

Old Faithful Speaks 8. 

Realm of Ghosts 

Deep Sea Harvest 

Ride Along Dude 

City of Proud Memories 

Craters of the Moon 



FOX FILMS 

Title Rel. Date Min. 

ADVENTURES OF THE 
NEWSREEL CAMERAMAN 

Armies of the World 10... 

Casting for Luck 10... 

Man's Mania for Speed 10... 

Marching with Science 9... 

On Foreign Service 9... 

Tracking the Explorers 10... 

MAGIC CARPET SERIES 

The Coast of Catalonia 

Crossroads of the World 9... 

Geneva-by-the-Lake 10... 

METRO-GOLDWYN- 
MAYER 



Title 



Rel. Date Min. 



CHARLEY CHASE 

Chases of Pimple Street Dec. 22,'34.20. 

Fate's Fathead Nov. I7,'34.I8. 

Four Star Boarder Apr. 27 20. 

Infernal Triangle Aug. 17 20. 

Nurse to You Oct. 5........ 

Okay Toots Feb. 2 18. 

Poker at Eight Mar. 9 21. 

Southern Exposure Apr. 6 21. 

CHIC SALE SPECIAL 
Perfect Tribute, The 



.19. 



IRVIN S. COBB 

Ballad of Paducah Jail Oct. 20,'34.I9. 

Speaking of Relations 19. 

You Brings the Ducks Nov. 23, '34. 16. 

CRIME DOESN'T PAY 

No. I — Buried Loot 19. 

No. 2— Alibi Racket IB. 



FITZPATRICK TRAVEL TALKS 

Africa Land of Contrast 9... 

Citadels of the 
Mediterranean I rl. 



Colorful Guatemala Feb. 23 9 

Cruising in the South Seas I rl.. 

Glimpses of Erin I rl.. 

Historic Mexico City Sept. 7 9 

Ireland, The Emerald Isle.. Dec. 8,'34..8 

Los Angeles, Wonder City 

of the West Mar. 16 9 

Rainbow Canyon Feb. 2 8 

Zeeland, The Hidden 

Paradise Jan. 5 7.... 



Zion, Canyon of Color Nov. I0,'34..8 

GOOFY MOVIES 

No. 8 Oct. 6,'34..9.... 

No. 9 Nov. 3,'34.I0 

No. 10 Dec. I, '34. 10 

HAPPY HARMONIES 
(Harman-lsing 

4 — Bosco's Parlor Pranks. Nov. 24,'34..9 

5 — Toyland Broadcast Dec. 22,'34..8 

6 — Hey, Hey, Fever Jan. 9 9 

7— When the Cat's Away... Feb. 16 9 

8— The Lost Chick Mar. 9 9 

9 — Calico Dragon Mar. 30 8 

10— Good Little Monkeys. . .Apr. 13 9 

11 — Chinese Nightingale ...Apr. 27 10 

12— Poor Little Me May II II.... 

Barnyard Babies May 25 



LAUREL & HARDY 

Fixer-Uppers Feb. 9.... 21.... 

Going Bye-Byo 21.... 

Live Ghosts 21.... 

Them Thar Hills 2 rls. 

Thicker Than Water 21 

Tit for Tat Jan. 5 20 

M-G-M MINIATURES 

How to Sleep Sept. 14 

Trained Hoofs Oct. 12 



M-G-M SPORTS PARADE 

Basketball Technique 8. 

Football Teamwork 



MUSICAL REVUES 

Gentlemen of Polish 2 rls. 

Gypsy Night Jan. 12 18 

Memories and Melodies Feb. 16... .16.... 

Two Hearts in Wax Time.. . Mar. 23. . . . 15. .. . 
What Price Jazz? 18 



ODDITIES 

Chain Letter Dimes Apr. 

Dartmouth Days Nov. 

Donkey Baseball Mar. 

Fightin' Fish Apr. 

Little People, The May 

Motorcycle Cossacks Jan. 

Pitcairn Island Today |0. 

Prince, King of Dogs 9. 

Sporting Nuts Mar. 23 9. 

Strikes and Spares Oct. 20,'34..9. 

Windy Feb. 9 9. 



20 7.. 

I7.'34.ll.. 

2 9.. 

6 9.. 

4 9.. 

12 9., 



OUR GANG 

Anniversary Trouble Jan. I 18. 

Beginner's Luck Feb. 23. ...20. 

Little Papa 

Little Sinner Oct. 26 

Lucky Corner, The 

Teacher's Beau Apr. 27 20. 

Shrimps for a Day Dec. 8,'34.2I. 

Sprucin' Up June I 17. 

SPECIAL 

Lucky Beginners 20. 



TODD-KELLY 

Bum Voyage Dec. I5,'34.20 

Done in Oil Nov. 10,'34.18 

Misses Stooge, The Apr. 20 19 

Sing, Sister, Sing! Mar. 2 21 

Slightly Static 

Three Chumps Ahead 2 rls. 

Tin Man, The Mar. 30 15 

Treasure Blues Jan. 26 19 

Twin Triplets Oct. 12 



PARAMOUNT 



Title 



Rel. Date Min. 



BETTY BOOP CARTOONS 

Baby Be Good Jan. 8 7. 

Betty Boop and Grampy Aug. 16 7. 

Judge For a Day Sept. 20 

Language All My Own, A. ..July 19 7. 

Little Soap and Water, A... June 21 

No! No! A Thousand Times 

No! May 24 7. 

Stop That Noise Mar. 15 7. 

Swat the Fly Apr. 19 7. 

Taking the Blame Feb. 15 7. 

When My Ship Comes In.. .Dec. 2I,'34..7. 

COLOR CLASSICS 

Dancing on the Moon July 12 

Elephant Never Forgets, An Dec. 28.'34..7. 



Kids in the Shoe, The May 10 7. 

Song of the Birds Mar. 1 7. 

Time For Love Sept. 6 7. 



HEADLINE 
Cab Calloway's Jitterbug 
Party 

Excuse My Gloves 

Jack Doyle - Betty Jane 

Cooper - Ted Husing 
Feminine Rhythm 

Ina Ray Hutton and Her 

Melodears 
Follow the Leader 

Isham Jones and His 

Orchestra 
Hark Ye, Hark 

Ben Bernie-Grace Barry 
Is My Face Black 

Molasses 'n' January 
Magic of Music, The 

Richard Himber and His 

Orchestra 
Melody Magic 

Johnny Green and His 

Orchestra 
Million Dollar Notes 

Red Nichols and His 

World Famous Pennies 
Musical Cocktail 

Anson Weeks and His 

Orchestra 
Sirens of Syncopation 

Phil Spitalny and His 

Musical Ladies 
Song Writers of the Gay 

Nineties 

Pat Rooney 

Symphony in Black 

Duke Ellington and His 

Orchestra 
Yacht Club Boys Garden 

Party , 



RS 

May 24.. 
June 14.. 

Feb. 8.. 

July 26.. 

Mar. 22.. 
May 3.. 
Aug. 2.. 

Apr. 12.. 

Feb. 8.. 

July 5.. 

.Aug. 16. . 



Mar. I . 
Sept. 13. 



Dec. 28,'34. 10. 



PARAMOUNT PICTORIAL NEW 
No. 6 — Twilight Melody — .Jan. 4.. 
Pets from the Wild- 
Howard Chandler Christy 
No. 7 — Queen of the Waters. Feb. 1.. 
—Billy Blue Gum — Meri- 
cano 

No. 8 — Aubrey Rainier — Old. Mar. 1.. 

Madeira — Rube Goldberg, 

World Famous Humorist 
No. 9 — Marseilles — Bird. Mar. 29.. 

City — Eddie Dowling 

(Thumbs Up) 
No. 10 — Metropolis Afloat — .Apr. 26.. 

Lilies (Technicolor) — Lew 

Pollack 

No. II— Main Street Afloat. May 24.. 

— Songmakers of a Nation 

(Joseph E. Howard) 
No. 12 — Fashions Afloat — .June 21.. 

Clubs to You — Herman 
Hupfeld 

No. 13— Willard Roblson — July 19.. 
Gadgets for Madame — 
Steel Thunderbolts 
1935-36 

No. I — Song Makers of the. Aug. 16.. 

Nation — Hoagy Car- 

michael — Venice, the City 

in the Sea (Technicolor) 

— Flame Fighters 

No. 2— Sept. 13., 

No. 3— Oct. II.. 



SERIES 
. .10 



PARAMOUNT VARIETIES 

No. 7— Feb. I 10 

No. 8— Mar. I 

No. 9— Mar. 29 , 

Broadway Highlights No. I.May 17 10 

Broadway Highlights No. 2. June 28 10. 

Broadway Highlights No. 3. Aug. 9 10, 

Coo-Coo News Jan. 25.... 10. 

Famous People at Play Juno 14 

Hollywood Extra Girl Aug. 23 II. 

Jungle Antics Feb. 22 10. 

Manhattan Rhythm May 3 10. 

March of the Presidents Sept. 27 , 

Movie Milestones July 26. ...10. 

Movie Sideshow Jan. II , 

Nature Speaks July 12 

No Motor to Guide Him June 7 

Popular Science May 31. 



10. 



(color) 

Screen Souvenirs No. 3 Feb. 8 10. 

Screen Souvenirs No. 4 Apr. 19 10. 

Shorty Goes South Sept. 13 

Shorty on the Farm Apr. 5 9. 

Strings and Strains Mar. 22 10. 

Superstition of the Rabbit's 

Foot Mar. 8 9. 

Superstition of Walking 

Under a Ladder Dec. 28,'34.ll. 

POPEYE THE SAILOR 

A Dream Walking Sept. 28,'.14. .7. 

Be Kind to "Aminals" Feb. 22 7. 

Beware of Barnacle Bill Jan. 5 7. 

Choose Your "Wepplns" May 31 7. 

Dizzy Divers July 26 7. 

For Better or Worser June 28 7. 

Hyp-Nut-Tlst, The Apr. 26 7. 

King of the Mardi Gras Sept. 27 



76 



MOTION PICTURE HERALD 



September 14, 1935 



ITHE RELEASE CHART—CONT'D) 



Title Rel. Date Min. 

Pleased to Me Cha! Mar. 22 7... 

We Aim to Please Dec. 28,'34..7... 

You Gotta Be a Football 
Hero Aug. 30 7... 

PARAMOUNT SOUND NEWS 
Two Editions Weekly 

POPULAR SCIENCE 

No. I Sept. 20 

(Cinecolor) 

GRANTLAND RICE SPORTLIGHTS 
(NEW SERIES) 

No. 6 — A Sportlight Cock- 
tail Dec. 28,'34.I0... 

No. 7 — King of the Ever- 
glades Jan. 25 10... 

No. 8— Feline Atiiletes. . . .Feb. 22 10... 

No. 9 — Sporting Sounds... Mar. 22 10... 

No. 10— Nerve Control Apr. 19 10... 

No. II — Animal Intelligence. May 17 10... 

No. 12 — Top Form June 7 10... 

No. 13— Hollywood Hobbies. July S 10... 

No. 14— Jungle Waters ....Aug. 2 10... 

No. 15— Making Man- 
handlers Aug. 30 10... 

Ne. 16— Hooked Lightning. .Sept. 27 10... 



Title 



Rel. Date Min. 



Title 



Rel. Date Min. 



PRINCIPAL 



Title Rel. Date Min. 

CONFLICTS OF NATURE SERIES 
Farmer's Friend Oct. II, '34. .7 



RKO RADIO PICTURES 

Title Rel. Date Min. 

BLONDE and RED HEAD SERIES 

Dancing Millionaire ..Dec. I4,'34.I9... 

Hunger Pains Feb. 22 17'/2. 

Pickled Peppers June 7 19'/2. 

Wig Wag Apr. I2....191/2. 

CHICK CHANDLER COMEDIES 

Big Mouthpiece Nov. 9,'34.20... 

Horse Heir Feb. I....I91/2. 

Raised and Called ...Mar. 22 20... 

CLARK & McCULLOUGH SERIES 

Alibi Bye Bye June 14.... 21 'A. 

Everything's Ducky Oct. I9,'34.ZI... 

Flying Down to Zero Apr. 19 19... 

In a Pig's Eye Dec. 28,'34.20i/2 . 

DUMBBELL LETTERS 

No. 9 Jan. 

No. 10 Feb. 

No. II Feb. 

No. 12 Mar. 

No. 13 Mar. 

No. 14 Mar. 29 5. . 

No. 15 Apr. 12 5.. 

No. 16 Apr. 26 4.. 

No. 17 May 10 4'/2 

No. 18 May 24 5.. 

No. 19 June 7 5.. 

No. 20 June 20 5.. 

No. 21 July 5 



18 5. 

1 5. 

15 5. 

I 5. 

15 5. 



EASY ACES 

Little New New York June 14. ...10... 

Pharaohland Feb. 22.... .9... 

Six Day Grind July 26 lOVj. 

Topnotchers Apr. 19. ...II... 

Unusualities Aug. 9 8'/2. 

FOUR STAR COMEDIES 

Hit and Rum Apr. 26 19... 

How to Break 90 

at Croquet Jan. 4 15... 

Salesmanship Ahoy July 19 1 8/2. 

HEADLINER SERIES 
1934-35 

No. 3— This Band Age Jan. 25 2I1/2. 

No. 4 — Sim Phoney Concert Mar. 15 21... 

No. 5 — Drawing Rumors ...July 12. ...17... 

(1935-36) 

No. I— Night Life Sept. 13 

EDGAR KENNEDY COMEDIES 

BrIo-a-Brac Jan. 18 19... 

Edgar Hamlet July 5 2OV2 . 

Poisoned Ivory Nov. 16, '34. 21... 

Sock Me to Sleep May 17 

South 'Seasickness Mar. 29 201/3. 

Wrong Direction Nov. 16, '34. 21... 

MARCH OF TIME 

No. 5 Aug. 16 20... 

No. 6 Sept. 20 

MUSICALS 

If This Isn't Love Sept.28,'34.2|i/2. 

Night at the Blltmore 

Bowl, A June 21 l7'/3. 

Spirit of 1976 Feb. 15 211/2. 



MUSICOMEDIES SERIES 
(Ruth Etting) 

An Old Spanish Onion Mar. I 20 

Bandits and Ballads Dec. 7,'34. IS'A . . 

Ticket or Leave It May 26 21 

PATHE NEWS 
Released twice a week 

PATHE REVIEWS (1933-1934) 
Released once a month 

PATHE TOPICS 
Released seven times a year 

RADIO FLASH COMEDIES 

Newly Reweds Aug. 2 

Where There's a Will Oct. 4 

RADIO MUSICAL COMEDIES 

Metropolitan Nocturne . Aug. 23.... 18 

RAINBOW PARADE CARTOONS 

Hunting Season Aug. 9 7.... 

Japanese Lantern Mar. 8 8.... 

Merry Kittens, The ...May 31 7 

Parretville Post Office June 28 

Parrotville Old Folks Jan. 25 7 

Picnic Panic May 3 9 

Putting on the Dog July 19 

Rag Dog July 19 71/2.. 

Spinning Mice Apr. 5 8.... 

Sunshine Makers, The Jan. II 8.... 

SMART SET 
A Quiet Fourth Aug. 9 15 

SPECIALS 
A Day with the Dionne 

Quintuplets Dec. 28,'34.1 M/j., 

A Trip Thru Fijiland May 10 l4'/2. 

SPORTS WITH BILL CORUM 
Inside the Ropes Aug. 16 10 

STRUGGLE TO LIVE 
Neptune Mysteries Aug. 16 , 

SUPERBA COMEDIES 
Home Work Sept. 20 

VAGABOND ADVENTURE SERIES 

Fakeers of the East Dec. 7,'34. 181/2. 

Isle of Spice Jan. 1 1 101/2. 

Jamaica May 17 

Quebec Aug. 2 91/2. 

Red Republic Sept. 21. '34. 10. . . 

Roumania June 28. ...II... 

Saar, The Mar. 22 II... 

WORLD ON PARADE 
Land of the Eagle Aug. 23 



STATE RIGHTS 

Title Min. 
AL BONDY 

(General Electric) 
Excursions in Science No. 1 8... 

CARTOON EXHIBITOR 
Of All Things 4... 

METROPOLIS-TAPERNOUX 

Bolero 14... 

Sorcerer's Apprentice, The 10... 

PAT GARYN 
O'Mahoney-George Bout 17... 

PHIL BROWN 
Norwegian Sketches 10... 



UNITED ARTISTS 



Title 



Rel. Date Min. 



MICKEY MOUSE 

10. Two-Gun Mickey Dec. 25,'34..8. 

11. Mickey's Man Friday. . .Jan. 17 7. 

12. Band Concert Feb. 23 

(Color) 

13. Mickey's Service Station. Mar. 15 9. 

14. Mickey's Kangaroo Apr. 20 9. 

15. Mickey's Garden July 31 8. 

16. Mickpv's Fire Brigade 

(Color) 

SILLY SYMPHONIES 

10. The Golden Touch Mar. 21 8. 

11. Robber Kitten Apr. 18 9. 

12. Cookie Carnival, The May 23 8. 

13. Who Killed Cock 

Robin? June 26 10. 

14. Music Land 



UNIVERSAL 

Title Rel. Date Min. 

CARTUNE CLASSICS 
No. 2 — Toyland Premiere. ..Dec. 10, '34. .9... 

No. 3 — Candylnnd Apr. 22 1 rl. 

No. 4 — Springtime Serenade. May 27 1 rl. 

No. 5 — Three Lazy Mice... .July 15 9... 



LOWELL THOMAS 

...Jan. 14 9... 

7 Feb. 18 9... 

8 Mar. 25.. ..II... 

9 May 27 ID... 

0 June 17 10... 

July 1....I0. 



GOING PLACES with 

No. 6 

No. 
No. 
No. 
No. 
No. 

No. 12 July 22 

No. 13 Aug. 19 10... 

No. 14 Sept. 30 1 rl. 

OSWALD CARTOONS 

Amateur Broadcast Aug. 26 1 rl. 

At Your Service July 8 8... 

Bronco Buster Aug. 5 7... 

Do a Good Deed Mar. 25 7... 

Elmer the Great Dane Apr. 29 1 rl. 



Hill Billy Feb. I 

Quail Hunt. The Oct. 7 

Robinson Crusoe Isle Jan. 7 

Towne Hall Follies June 3 

Two Little Lambs Mar. II 



STRANGER THAN FICTION 



9... 

1 rl. 
9... 
8... 

81/2. 

SERIES 



10. ...10... 

30 18.. . 

3. ...20... 



No. 6— Novelty Jan. 28 8... 

No. 7— Novelty Mar. 4 8... 

No. 8— Novelty Apr. 1 10... 

No. 9— Novelty Apr. 22 10... 

No. 10— Novelty June 3 10... 

No. II— Novelty June 24 10... 

No. 12— Novelty July 15 10... 

No. 13— Novelty Aug. 19 ID... 

No. 14 — Novelty Sept. 23 I rl. 

UNIVERSAL COMEDIES 
Bring 'Em Back a Lie Aug. 14 2 rls 

Sterling Holloway 
Desert Harmonies Apr. 

(Mentone No. 12-A) 
Doin' the Town Jan. 

(Mentone No. 9-A) 
Double Crossed July 

(Van Ronkel No. 5) 
Father Knows Best Feb. 20 2 rl« 

Sterling Holloway 
Great Idea, A Aug. 28 2 rls 

(Mentone No. I-B) 
Here's the Gang May 8 20... 

(Mentone No. 13-A) 
His Last Fling July 31 20... 

(Van Ronkel No. 6) 

Hollywood Trouble Jan. 9 20... 

Meet the Professor Feb. 13 19... 

(Mentone No. 10-A) 
My Girl Sally June 5 19... 

Sterlina Holloway 

(Van Ronkel No. 5) 
Old Age Pension Mar. 27 20... 

Henry Armetta 
Revue a la Carte Jan. 16.... 17...- 

Tom Patricola 

(Mentone No. 8) 
Speedy Justice Sept. 18 2 rls 

(Mentone 2-B) 
Telephone Blues Mar. 13 19... 

(Mentone No. Il-A) 
Whole Show. The Dec. 26,'34.20... 

(Mentone No. 7-A) 

James Barton 
Would You Willing?, .. May 22 2 rls 

(Van Ronkel No. 4) 

VITAPHONE SHORTS 



Title 



Rel. Date Min. 



BIG 



9... 



V. COMEDIES 
1934-35 

Get Rich Quick Apr. 20 

Allen Jenkins 

His First Flame Mar, 

Shemo Howard- 
Daphne Pollard 

Old Grey Mayor, The Apr. 6 19... 

Bop Hope 

Vacation Daze Jna. 19 2 rls 

Jenkins & Donnelly 
Once Over Lightly Jan. 12 20... 

Roscoe Ates 

Radio Scout Jan. 26 19... 

El Brendel 

Why Pay Rent? May 4 2 rls 

Roscoe Ates-Shemp Howard 
Pretty Polly June 1 19... 

Polly Moran 
Serves Yon Right June 15 20... 

Shemp Howard 
Husband's Holiday July 6....I7... 

Hobart Cavanaugh 
High. Wide and Hansom .. .July 20 2rls 

Herb Williams 
Watch the Birdie Aug. 10 20... 

Bop Hope 

On the Wagon Aug. 24 20... 

Shemn Howard-Roscoe Ates 

1935-36 (Vitiiphone Comedies) 
Keystone Hotel Sept. 21 . . . .20. . . 

Old Timers 

BROADWAY BREVITIES 
1934-35 

Gypsy Sweetheart Mar. 30 20... 

Winifred Shaw- 
Phil Regan 
(Technicolor) 



Title 


Rei. 


Date 


Min. 




Jan. 


12 


. ,2 rls. 


Tito Guizar-Armida 






What, No Men? 

El Brendel-Phil Regan 
(Technicolor) 


Jan. 


5.. 


.21 




Jan. 


19 


. .2 rls. 


Cross & Dunn 








Feb. 


2 


. .2 rls. 


Jeanne Aubert 






Hal LeRoy & Dorothy Lee 


Feb. 23.. 


..20.... 


Mr. &. Mrs. Melody 

Ilomay Bailey-Lee Sims 


Mar. 


16.. 


..20.... 


Eddie Peabody 


Feb. 


16.. 


.21.... 


Singing Silhouettes, The... 
Olga Baclanova 


.Mar. 30.. 


..20.... 


Morton Downey 


Apr. 


6.. 


.20.... 




Apr. 




. 2 rls. 


Fill D'Orsay 








Apr. 




. .2 rls. 


Roscoe Ates 






Hal Le Roy 


May 


M.. 


..20.... 


Bernice Claire 


May 


18.. 


.20. . . . 


Eleanore Whitney- 
12 Aristocrats 


May 


25.. 


.20 


Fifl D'Orsay 


June 


8. . 


.20.... 


Dorothy Dare- 
Felix Knight 
(Technicolor) 


June 


22.. 


..20.... 


Ray Perkins 


June 


29. . 


. .22 


Duncan Sisters 


July 


27.. 


..21.... 




.Aug. 


3 . 


. .2 rls. 


Dorothy Dare-Phil Regan 
(Technicolor) 








Yacht Club Boys 


Oct. 


5.. 


..20.... 


Lady in Black, The 

Countess Olga Albani 




17. . 


..20.... 


LOONEY TUNES 
(1934-1935) 






No. 3 — Buddy of the 








No. 4 — Buddy's Theatre 






...7.... 


No. 5 — Buddy's Pony Ex- 


Mar. 


9 . 


.. i rl.. 








...7.... 


No. 7— Buddy's Lost World 


.May 


18 


1 rl . . 


No. 8 — Buddy's Bug Hunt. 


.June 


22 


...7.... 


No. 9 — Buddy Steps Out... 
No. 10 — Buddy, the Gee 


.July 


20 


..7 






24 . 


...7.... 


No. II — Cartoonist Night- 









MELODY MASTERS 
(1934-1935) 

Will Osborne and His Or- 
chestra Dec. I, '34. 10. 

A & P Gypsies Jan. 26 10. 

Harry Horlick 

Charlie Davis and Band Feb. 16. ...10. 

Rimac's Rhumba Orchestra, , Apr. 13 10. 

Barney Rapp and His New 
Englanders Mar. 16.... 10. 

Freddy Martin and His 
Orchestra May II. ...10. 

Dave Apollon and His Band. June 8 10. 

Borrah Minevitch and His 
Harmonica Rascals July 6 10. 

Rubinoff Aug. 10 10. 

Phil Spitalny All Girl 
Orchestra Sept 



4. ...10... 

MERRIE MELODIES 
1934-35 (in Color) 
No. 6 — Along Flirtation 

Walk Apr. 6 7... 

No. 7 — My Green Fedora,, May 4 1 rl. 

No. 8 — Go Into Your Dance, June 8 1 rl. 

No. 9 — Country Mouse, The, July 13 7... 

No. 10 — Merry Old Soul, 

The Aug. 17 7... 

No. II — Lady in Red, The,, Sept. 21 



SEE AMERICA FIRST 
E. N, NEWMAN 
No. 4 — Remember the 

Alamo Dec. 29, '34. 

No. 5 — Trail of the '49ers.Jan. 19 

No. 6— Dixieland Feb. 9 

No. 7 — Blue and the Gray, .Mar. 2 

The 

No. 8 — The Mormon Trail. Mar. 23 

No. 9 — Westward Bound ..Apr. 13 

No. 10 — Remember the 

Maine May 4.... 

No. 1 1 — The Yanks Are 

Coming June I 

No. 12 — Boom Days June 22 

No. 13 — Forward Together ..July 13 



PEPPER POT 
1934-35 

Good Badminton Nov. 24,'34..l rl. 

Stuffy's Errand of Mercy... Dec. 15, '34,, 9... 



September 14, 1935 



MOTION PICTURE HERALD 



77 



(THE I^ELEASE CHART— CONT'D) 



Listening In Dec. 

Radio Reel No. 2 

Vaudeville Reel No. 2 Dec. 

Harry Von Tilzer Jan. 

Chas. Ahearn Jan. 

A Trip Thru a Hollywood 

Studio Feb. 

We Do Our Part Feb. 

Radio Reel No. 3 

Vaudeville Reel No. 3 Feb. 

Guess Stars Mar. 

Radio Ramblers 

Billy HIM Mar. 

Eggs Marks the Spot Mar, 

Radio Reel No. 4 
Some Bridge Work Apr. 

Easy Aces 

Vaudeville Reel No. 4 Apr. 

Kings ot the Turf May 

Two Boobs in a Balloon May 

Edgar Bergen 



1,34.10... 



29.'34 
5... 

19... 
2... 
9... 



10.. 
10.. 
,10.. 



..I rl. 
.10... 



16... 
30... 



13. 



27... 
II... 
25... 



II... 

10... 

.1 rl. 
.9... 
.9... 



Moving Melodies June 8....I0.... 

J. Fred Coots-Lillian Shade 
All Colored Vaudeville June 22 10 

Adelaide Hall 
Rah, Rah, Radio July 6 10 

Ralph Kirbery 
What's the Idea? Aug. 17. ...II 

Lew Pollack 



SEI^IAL^ 

12 Episodes Each Unless Otherwise Specified 
Title Rel. Date MIn. 

BURROUGHS-TARZAN 
ENTERPRISES 

New Adventures of Tarzan, 

The June 10 2rls. 

Herman Brix (each) 



FIRST DIVISION 

Young Eagles July l,'34..2rl«. 

Boy Scouts (each) 

MASCOT 

Adventures of Rex and 

Rinty Aug. 27 2 ris. 

Rex. King of Wild (each) 

Horses-RIn Tin Tin, Jr. 
Law of the Wild..... Sept. 5,'34..2rls. 

Rex - Rin Tin Tin, Jr. (each) 

Ben Turpin-Bob Custer 
Miracle Rider May 18 

Tom Mix (1st episode, 5 rli, 
followed by 14 two- 
reel episodes) 
Mystery Mountain Dec. 3,'34..2rls. 

Ken Maynard-Verna Hillie (each) 
Phantom Empire Feb. 23 2 rIs. 

Gene Autry-Frankie Darro (each) 



PRINCIPAL 



Chandu on the Magic Island 

Beta Lugosl-Maria Alba 

Return of Chandu, The Oct. I. '34 

Bela Lugosl-Maria Alba (Seven real feature 
followed by eight 
two-reel episdos) 



UNIVERSAL 

Call of the Savage Apr. IS 20 

Noah Beery, Jr. (each) 

Roaring West July 8 20 

Buck Jones (each) 
(15 episodes) 

Rustlers of Red Dog Jan. 21 20 

John Mack Brown (each) 

Tallspin Tommy in the 

Great Air Mystery Oct. 21 2 ris. 

Clark Williams- 
Jean Rogers 



CHANCE GAMES ^WAR' 
LOOMS IN CALIFORNIA 



Mickey's Birthday Plans 
Go Merrily Forward 

In addition to the Loew Theatre circuit 
and leading independent circuits, many thea- 
tres in the RKO circuit also will celebrate 
the seventh birthday of Mickey Mouse by 
featuring a group of Walt Disney cartoons 
for several days starting September 28th. 

Definite plans have been completed where- 
by all RKO houses featuring a Mickey 
Mouse revue will usher in the celebration 
with extra publicity and exploitation. 

Europe will follow America's lead by run- 
ning all-Disney programs and special Mickey 
Mouse matinees the week of September 28 
at leading theatres in leading cities. Several 
magazines and newspapers in England have 
made arrangements to run special pages and 
colored supplements. 

United Artists, distributors of the Disney 
product, and King Features, have completed 
arrangements whereby 114 newspapers in 
this country and 9 in Canada will celebrate 
the birthday by devoting a special comic 
strip exclusively to Mickey Mouse and 
other Disney characters on September 28th. 

Stop Selling America 
Short, Says H. M. Warner 

After spending three months in Holly- 
wood, during which time he authorized and 
inaugurated an extensive expansion build- 
ing program at the Warner Brothers Bur- 
bank studios, Harry M. Warner, president 
of the company, before leaving for New 
York, expressed the hope that business 
leaders would launch immediately what-; 
ever building and expansion plans they may 
have. 

"Now is the time to go forward, to 
abandon the marking-time policy and ad- 
vance toward prosperity," Mr. Warner said. 
"Heads of industry, by proper expansion, 
can provide employment to many now on 
relief rolls who would much prefer to earn 
their livelihood rather than subsist on doles. 
To the nation's business leaders, I say, 
'Let's stop selling America short.' " 

Eddie Dowling Forms 
Producing Company 

The Eddie Dowling Producing Corpora- 
tion has been incorported at Wilmington, 
Del., to carry on the business of theatrical 
proprietors, producers, etc., listing a capital 
of $100,000 and 1,000 shares of non par 
value stock. The incorporators were C. S. 
Peabbles, Walter Lenz and W. T. Hobson 
of Wilmington. 



Fox West Coast Threatens to 
Retaliate on "Unprecedented 
Scale" Against Independents 

"Chance game" cash giveaways as a prob- 
lem of theatre practice threaten to bring a 
competitive war to southern California. The 
games are growing to such an extent that 
in Chicago they are now awarded seven 
nights a week in one form or another, they 
are spreading on the southern Atlantic sea- 
board. New England and New York, and 
continue in many sectors to be the subject 
of court controversy. 

Disturbed over the widespread adoption 
in southern California, where 65 per cent 
of all independents are awarding cash 
through chance games, Fox West Coast, 
dominant circuit, has Issued an ultimatum 
that further spread of the practice will 
compel the management to compete with 
the Independents In a like manner, but "on 
an unprecedented scale." The Independ- 
ent Theatre Owners of Southern Cali- 
fornia, apparently disturbed over Fox's 
threat, Is warning Its membership to be 
cautious, suggesting that If the use of the 
games "could be modified to an extent 
that they would not cause Fox West Coast 
to start them on a large scale, it would 
naturally benefit the Independent own- 
ers. 

A "kick-back" was felt this week in Willi- 
mantic. Conn., by the owners of the Willi- 
mantic theatre, who were sued for $350 by 
a patron who said that she had not received 
the sum she asks for in a superior court 
suit, even though, it was alleged, she held 
the "lucky number." 

The idea was spreading on a wholesale 
scale to Florida, where Guy F. Kjenimer. 
distributor of "Screeno" in that state, closed 
witli the Sparks Circuit of 64 houses for 
rights to the game. 

And in Chicago — a hotbed of chance 
games — the idea was spreading even further. 
Several local exhibitors now are using one 



game or another every night in the week. 

Des Moines theatres, however, were drop- 
ping the games, following a ruling by the 
state attorney general, pending an injunc- 
tion suit in district court at Des Moines, 
brought by the state against A. H. Blank's 
Tri-State Theatres. 

"Bank Night" crept into Maine exhibition 
practices with adoption of the system by 
Mullin and Pinanski-Publix at the State 
theatre at Portland. 

Meanwhile, certification of copyright from 
Washington is holding up the decision of 
federal court at Boston on the infringement 
suit brought by the "Bank Night" copyright 
owners against the sponsors of "Gold 
Mine." 

On the other hand, Judge Christopher E. 
Stein, of records court, at Detroit, dismissed 
a complaint against Jacob Schreiber's Col- 
onial theatre, ruling that the practice is not 
a lottery, as no charge is made for the 
chance to win. 

Bank Night is a lottery under Ohio law 
even if no cash consideration is involved, 
former judge John A. Clive charged in court 
of appeals in Cleveland in representing 
Mountain Theatres. 

Another territory-wide court battle over 
the plan is pending in New York, where 
the Independent Theatre Owners Associa- 
tion indicated it will make court tests of 
every chance game on the market, in order 
to enlighten members on their legality lo- 
cally. 

Loew's and Consolidated, two of the larg- 
est circuits in the New York territory, af- 
filiated and independent, respectively, are 
considering reinstating chance games. 

"Bingo" is the subject of a Rhode Island 
court controversy between authorities and 
users, while in Philadelphia Dave Barrist 
and his Quality Premium Company were 
preparing to sponsor a test to establish the 
legality in that territory of "Movie Sweep- 
stakes. 

With Walgreen's 260 Cook County, Illi- 
nois, drug stores starting on a "daily divi- 
dend" giveway, it is understood that "Bank 
Night" officials for that territory are in- 
vestigating infringements possibilities. 



78 



MOTION PICTURE HERALD 



September 14, 1935 



CLASSiriED 
ADVECTISINe 



the great 
national medium 
for showmen 



Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, 
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close 
Mondays at 5 P.M. Publisher reserves right to reject any copy. Address correspondence, copy and checks to 
MOTION PICTURE HERALD, Classified Dept., 1790 Broadway, New York City 



USED ECUIPMENT 



BARGAIN IN CHAIRS; VENEERS, 50c; PANEL 
back squab seats, $1; others at slightly higher prices; 
cushions at cost; spring cushion newly covered, $1. 
ALLIED SEATING CO., 341 West 44th St., New 
York. 



UNUSUAL BAIiGAINS IN USED OPERA 
chairs, sound equipment, moving picture machines, 
screens, spotlights, stereopticons, etc. Projection 
machines repaired. Catalog H free. MOVIE SUPPLY 
COMPANY, Ltd., 844 So. Wabash Ave., Chicago. 



AUTUMN LEAVES FALLING-OUR PRICES, 
too— portable sound screens, $37.50; Powerlite Suprex 
arcs, $85; Powers 6A heads, $22.50; RCA type sound- 
heads, $85; portable projectors, Acme, DeVry, $25; 
Griswold splicers, $13.95; chairs from 75c; ticket 
machines, from $9.95; Simplex intermittents from $10. 
Lists furnished. S. O. S., 1600 Broadway, New York. 



GET THIS SWELL EQUIPMENT BARGAIN! 
Two Peerless lamps with rectifiers and bulbs. Like 
new. One year's guarantee. Details from MONARCH 
THEATRE SUPPLY CO., Memphis, Tenn. 



BARGAIN— USED ROSS, CINEPHOR, SNAPLITE 
or Superlite lenses. Cash or trade. BOX 594, MO- 
TION PICTURE HERALD, 624 So. Michigan Ave., 
Chicago. 

COMPLETE ALL ELECTRIC SOUND SYSTEM 
to fit two Simplexes, perfect condition, motors, ampli- 
fiers, heads, tubes, cells, air horn with unit, fit any 
size house, all goes for generator and carbons, for 
either one and cash or all cash at very low figure. 
Write me. JOHN BUCHMANN, Delaware, O. 



REBUILT SIMPLEX PROJECTORS $175; HALL & 
Connolly high-intensity lamps, pair $50; ticket ma- 
chine tv/o unit rebuilt, $50; RCA sound systems $400, 
up; Western Electric unit 555, $16.50; portable sound 
projectors complete $450, pair. Inquiries invited. 
CINEMA SUPPLY CO., 575 Eleventh Ave., New 
York. 



TWO POWERS PROJECTORS. MELLAPHONE 
sound equipment. Best ofTer accepted. OPERA HOUSE, 
Attica, O. 



CCNDITICNING 



YOU CAN KEEP YOUR THEATRE COM- 
fortably cool in the hot summertime most economically 
through the aid of a Theatre Air Conditioning Chart, 
showing eflective temperatures under every condition 
during performances. Only 25c. Limited number on 
hand. BETTER THEATRES, 1790 Broadway, New 
York. 



PI^INTING 



100 WINDOW CARDS, 14 x 22, 3 COLORS, $3.75; 
No C. O. D. BERLIN PRINT, Berlin, Md. 



PCSITICNS WANTED 



PROJECTIONIST — SIX YEAR'S EXPERIENCE 
on Western Electric. Non-union. Go anywhere. 
HERBERT MOORE, 5775 Field, Detroit, Mich. 



EXPERIENCED SOUND PROJECTIONIST WANTS 
position. References. H. POPE, Dierks, Ark. 



WANTS POSITION AND TRAINING IN THEA- 
tre management, experienced projectionist, former 
Notre Dame University student, personality excellent 
references. MICHAEL THIEL, Hicksville, O. 



WANTED TC DDT 



WANT TO BUY — WANT TO SELL? THOU- 
sands of theatre owners will see this advertisement, 
just as you are. Motion Picture Herald's Classified 
Advertising Section gets results! If you have any- 
thing to sell — or want to buy — new or used — contact 
them through these classified columns which give 
you the greatest coverage at minimum cost. Write, 
wire or phone MOTION PICTURE HERALD, 1790 
Broadway, New York. 



CASH PAID FOR 35 MM CAMERA EQUIP- 
ment. Bell & Howell. Akeley, Debries or Eyemos. 
MOTION PICTURE CAMERA SUUPLY, INC., 723 
Seventh Avenue, New York. 



TOP PRICES PAID FOR USED EOUIPMENT 
and opera chairs. MOVIE SUPPLY CO., Ltd., 844 
So. Wabash Ave., Chicago. 



GENEI2AL 
ECDIPMENT 



PUBLIC ADDRESS SYSTEMS COMPLETE WITH 
carrying cases $110, 1936 model. Complete sound in- 
stallation for Powers or Simplex, $295, an asset for 
any theatre or amusement park; spring, squab and 
park chairs, prices very reasonable. CROWN, 311 
West 44th St., New York. 



LABORATORIES— STUDIOS— PRODUCERS - AT- 
tention! Bargains, cameras, recorders, printers. Movio- 
las. Bought and sold. BOX 593, MOTION PICTURE 
HERALD. 



CONNECTICUT STATE CHOOSES SOS SOUND— 
Cinemaphone Wide Fidelity from $179.70 complete! 
Soundheads, from $59.50; Wide Range amplifiers from 
$39.50. Trades taken. Free trial. S. O. S., 1600 
Broadway, New York. 



THREE OR FIVE POINT PEDESTALS AND 
upper and lower magazines. BOX 595, MOTION 
PICTURE HERALD, 624 So. Michigan Ave., Chicago. 



PCSTECS 



SAVE 33% TO 50% OR MORE ON ADVERTIS- 
ing. We fill poster orders at the maximum saving. 
Net price 5c per sheet ; other prices proportionate. 
Most liberal credit or cash allowances for advertising 
sent us. D. C. POSTER EXCHANGE, Box 1222, 
Washington, D. C. 



THEATRES WANTED 



WANTED TO LEASE THEATRE IN INDIANA— 
population 3,000 to 4.000— within 100 miles from Chicago. 
G. C, 1201 Jefferson St., Gary, Ind. 



PACIFIC COAST— LEASE, RENT, BUY. BOX 592, 
MOTION PICTURE HERALD. 



THEATRES 



FIREPROOF BUILDING CONTAINING TWO 
stores, three offices, loft, large ballroom and 668 seat 
fully-equipped theatre on lot 50 x 200, seventy miles 
from New York. Best ballroom within twelve miles, 
covering a population of 60,000. Only theatre in town, 
population 7,000. Nearest theatre to 12.000 people. 
Nearest competition four miles away. Will sell land, 
building and equipment which cost me $175,000 not 
including RCA, for $150,000. Terms, not less than 
$25,000 cash. Balance can remain on mortgages. Rare 
opportunity for man understanding dance and picture 
game. Positively not interested in trades or manager 
propositions. E. H. ROLSTON, Seymour, Conn. 



TTIKATTtE FOR SALE. ARKANSAS TOWN 1,600. 
Operating. BOX 597, MOTION PICTURE HERALD. 



SCDND ECDIDMENT 



PANIC 'EM WITH AMATEUR NIGHT BALLY- 
hoo— Write S. O. S., Public Address Division, 1600 
Broadway, New York. 



"REQUIRES PRACTICALLY NO ATTENTION" 
says Post 97 American Legion, Howland, Me. "Cine- 
maphone sound working fine." Write for free trial. 
S. O. S., 1600 Broadway, New York. 



TRAINING SGtiCGLS 



THEATRE EMPLOYEES: ADVANCE TO BET- 
ter theatre positions. Free booklet shows you how. 
THEATRE INSTITUTE, 315 Washington St., Elmira, 
N. Y. 



DGGI\S 



A TIME - SAVING, SIMPLIFIED, TOTALLY 
accurate system of accounts-keeping for theatres. Full 
explanatory text combined with blank record pages 
for a 12 months' service, $3, postage prepaid. Order 
Morris Theatre Accounting, direct from QUIGLEY 
BOOKSHOP, 1790 Broadway, New York. 



ECDID/HENT 
EXCHANGE 



HIGHEST PRICES PAID USED EQUIPMENT— 
trades taken, bargains galore. S. O'. S., 1600 Broad- 
way, New York. 



NEW EGDIPMENT 



WISE EXHIBITORS BUY DEPENDABLE 
Holmes Educator sound projector equipment. Free 
catalog. MONARCH THEATRE SUPPLY CO., 
Memphis, Tenn. 



OUR $100,000 STOCK MAKES NEW YORK TRIP 
pay your expenses — hundreds of exhibitors visiting us 
monthly — you're invited. S. O. S., 1600 Broadway, 
New York. 



FOR SALE— BRAND NEW 9x12 RAVEN HALF- 
tone screens on roller — thirty-five dollars each. 
MOTION PICTURE CAMERA SUPPLY, INC., 723 
Seventh Avenue, New York. 



LGCAL EILMS 



THEATRES ATTENTION — LOCAL NEWS 
events photographed with sound — we furnish latest 
type single system sound equipment with expe- 
rienced crew. Write for estimates. MOTION PIC- 
TURE CAMERA SUPPLY, INC., 723 Se'venth Ave- 
nue, New York. 



SCREEN 
RESDREACING 



PEP UP THAT PICTURE! KEEP YOUR Pic- 
ture at maximum efficiency at less cost. Resurface 
your screen regularly. The original RE-NU SCREEN 
SURFACE COMPANY, Chicago or your nearest Na- 
tional Theatre dealer. 



A REAL FIND 



LITERALLY, the news about Eastman Super X 
spread like wildfire. Never lias a film "caught 
on" faster, or been more widely adopted in so 
short a time. The reason: Super X is a real find 
for the cinema world. Introducing new stand- 
ards of speed and photographic quality, coupled 
with rare versatility, it represents a major ad- 
vance in raw-film research ... a true contribu- 
tion to the art of the motion picture. Eastman 
Kodak Co., Rochester, N.Y. (J. E. Brulatour, Inc., 
Distributors, New York, Chicago, Hollywood.) 



EASTMAN SUPER V 

PANCHROMATir NEGATIVE 



MOTIOMl'ICTlJRE 

HERALD 

A CONSOLIDATION OF EXHIBITORS HERALD-WORLD AND MOTION PICTURE NEWS 




op 



Sections — Section One 



Score Charge lequiry 
Looms in Music Fight 

Exhibitors' Coming Testimony in U. S. Suit 
Against Composers' Society Will Warrant 
Federal Action, Say Publishers; Producers 
Want Music Interests to Draw Contract 
Granting Reproducing Rights » » » 

Film Stock Values Up 
$203,729,000 in Year 



Fourteen Motion Picture Issues 65 Per Cent 
Higher in Value Than a Year Ago; Rise 
One to Forty Points; Film Shares Now 
Valued at More Than $518,000,000 » » 



.Wext Week: 

MARTIN QUICLEY 20th ANNIVERSARY 





VOI I OA Kl/^ i 'i Entered as second-elass matter, Jariiary 13. 1931, at the Post Office, at New York. N. )'., under the act of March 3, 1879, Pub- CCDT 0 I I 935 
' I INW. I e. lisUed weekly by Quigley Publishut.i Co., Inc., at 1790 Broadway, l^etv York. Subscription, $3.00 a year. Single copies, 25 cents. 



They're making box-office history! Hooray ROBERT TAYLOR, June 
Knight, JACK BENNY, Una Merkel, Nick Long, Jr., Frances Langford, 




RWAR 





Sid Silvers, ELEANOR POWELL, Buddy Ebsen and the Gang! Hooray 

V 

Director Roy Del Ruth, Producer John Considine, Jn, and M'G-M! 

MARCH! 



ANOTHER GEM 

Littlest Star to Make N. Y. Debut 




■•H':.''.c-# 






ad 



OR THE ROXY 



at Broadway^ s Biggest House 

Howard S. Cullman, the man who called the 
turn on scores of the traders top profit prop- 
erties, turns to Warner Bros, for an attrac- 
tion to continue the phenomenal records of 
his world -famed 6,000 -seat show palace— 

SYBIL JASON 

Uncle Sam's Favorite Child 



in 



Little Big Shot 

With GLENDA FARRELL • ROBERT ARMSTRONG 
EDWARD EVERETT NORTON • JACK LaRUE 

Directed by Michael Curtiz. The song, 'I'm a Little Big Shot', by Dixon & Wrubel 

"Topnotch entertainment . . . slated for fancy grosses 

at the box-office." Motion Picture Daily 

"Sybil Jason has everything necessary for screen success." 

Variety Daily 

WARNER BROS... PRODUCERS 



THE FASTEST MAN ON EARTH 



(Sir Malcolm Campbell ... 301 m.p.h. in "Bluebird") 




RETURNS TO THE FASTEST 
BUSINESS ON EARTH 

FOX MOVIETONfTjEWS 

Produced by Truman Talley Lowell Thomas, Narrator 

Laurence Sfallings, Edifor JttMMMMttMMHtf Malcolm Campbell, British Editor 



SFP 20 1935 



©CIB 2 749 0f^ 



MOTION PICTURE HERALD 





Vol. 120, No. 12 




• September 21, 1935 



Pink Bud 



WERE it not for a certain conveyance of a truculent 
attitude toward society as it is now organized, one 
might view with considerable approbation the 
announcement of The New Film Alliance, Inc., as a motion 
picture development. 

The Alliance, it says, is interested in "the formation of pro- 
duction, distribution and exhibition groups throughout the 
country which will unite on a non-profit making basis and show 
films which deal honestly and in an adult manner with the 
problems of everyday life, and which will serve to combat the 
dangers of war, fascism and censorship." "Closed subscrip- 
tion showings of new foreign and domestic pictures not yet 
commercially released, censored films, and frequent revivals 
of film classics at popular prices" are also contemplated. 

Several of the names identified with the movement present 
persons of marked capacity and attainment, while others, in 
seemingly the more active relation, suggest an enthusiasm 
based on long standing maladjustment to the contemporary 
world with attendant unemployment. 

It is entirely proper for persons who are not pleased with 
books, newspapers, motion pictures, painting, sculpture or 
other products of the media of expression to go into produc- 
tion for themselves on their own account. This is much better 
from the point of view of the established screen of the people 
than having them try to make over the whole industry. A lot 
of speeches, for instance, are more fittingly delivered from 
soap 'boxes in Trafalgar Square or Columbus Circle than from 
the United States Senate or other officially high places. A 
soap box department may afford an effective but unimportant 
outlet for pressures by belligerent minorities which would 
otherwise be a pestiferation in the career of the industry. 

Movements of the sort are, to be sure, not in any reality 
motion picture matters, representing rather a reaching for the 
screen as a tool in the furtherance of external purposes of 
sorts. The motion picture with which these young men seem 
so dissatisfied chances to have evolved in the service of the 
box office millions and may fairly be taken to represent them 
to the best ability of the best picture makers the world has 
evolved in pursuit of serving mass demand. 

It is evident enough to calm, detached observers that if 
anything remarkably different is to be done about the nature 
of motion pictures it will first be necessary to make over the 
audiences of the millions. 

Once again it must be recorded that the motion picture did 



not make its audience and has been in existence but a few of 
the years of the ages in which the race and its faint cultures 
have evolved. He who would deal "in an adult manner with 
the problems of everyday life" on the screen or elsewhere will 
presently find how scarce adults are. That, happily, is not a 
concern or problem of the motion picture in the amusement 
industry. 

Propaganda of any sort for any special purpose has no place 
on the amusement screen. That, however, does not justify the 
reds, pinks and variegated leftists in charging the screen with 
propaganda in the making and presentation of pictures that 
are attuned to the status quo. The status quo is where the 
people live and how they live and represents the best they 
have been able to do so far in attaining a civilization. 

It is to be observed in passing as, perhaps, illuminating the 
motivations of the New Film Alliance, that its president has 
said that it is planning to make "worker's films." The workers 
of the land have by their combined buying power long con- 
trolled the nature of the pabulum of the screen. If It is not 
"adult" It Is because they have sought from the theatre 
something else. 

Among the members of the board of the Alliance Is Mr. 
Andre Sennwald of the New York Times motion picture sec- 
tion, a facile critic and commentator who does not always 
know his art from his politics, and who shares with his able 
fellow board member, Mr. Richard Watts, Russian traveler 
and critic for the New York Herald-Tribune, the distinction of 
supplying our favorite sources of disagreement. Writing in 
The Times of Sunday last Mr. Sennwald, incidental to a dis- 
cussion of the metropolitan progress of double billing, says: 

"This phenomena is a tribute to the screen as the great 
mass narcotic. Standards of taste can be Improved only by 
brutally Inflicting Intelligent films on the amorphous millions 
for whom Hollywood is the artistic and intellectual center of 
the universe." 

Sometime, if he persists in his eager observations, Mr. Senn- 
wald will find that the millions are "amorphous" because they 
are millions and that they insist on staying that way — and why 
quarrel with Creation, on the screen? The ancient art of the 
printed word is still big enough to take care of the intellectual 
minorities. 

It is just as well that the New Film Alliance, Inc., should 
straightway announce itself on a "non-profit making basis." 
That is likely to prove exceedingly correct in all dimensions. 

AAA 

IDLING over a morning's wheatcakes we discovered that 
Childs' "wine list" presents an offering of 23 cocktails, 
eighteen liqueurs, fifty-four miscellaneous hard drinks — 
and lust five wines. 



MOTION PICTURE HERALD MARTIN QUIGLEY, Editor-in-Chief and Publisher 

Incorporating Exhibitor's Herald, founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motography, founded 1909- The Film Index, 
founded 1906. Published every Thursdoy by Quigley Publishing Company, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address "Quigpiibco, New York." 
Martin Quigley, Editor-in-Chief ond Publisher; Colvin Brown, Vice-President and General Manager; Terry Ramsaye, Editor; Ernest A. Rovelstod, Managing Editor; Chicago 
Bureau, 624 South Michigan Avenue, C. B. O'Neill, manager; Hollywood Bureau, Postal Union Life Building, Victor M. Shapiro, manoger; London Bureau, Remo House, 310 
Regent Street, London W I, Bruce Allan, cable Quigpubco London; Berlin Bureau, Berlin-Templehof, Koiserin-Augustastrosse 28, Joachim k! Rutenberg, representative; ('oris 
Bureau, 19, Rue de la Cour-des-Noues, Paris 20e, France, Pierre Autre, representative, cable Autre-Locifral-20 Paris; Rome Bureau, Viole Gorizia, Rome, Italy, Vittorio Molpassuti, 
representative, Itclcable, Molpassuti, Rome; Sydney Bureau, 600 George Street, Sydney, Australia, Cliff Holt, representative; Mexico City Bureau, Aportado 269, Mexico City, 
Mexico, James Lockhort, represen+ative; Prague Bureau, No Slupi 8, Prague 1 1 , Czechoslovakia, Harry Knopf, representative; Budapest Bureau 3, Koplar-u, Budapest, Hungary, 
Endre Hevesi, representative; Buenos Aires Bureau. Cuenca 52, Buenos Aires, Argentina, N. Bruski, representative; Shanghai Bureau, 142 Museurri Rood, Shanghai, China, J. P. 
Koehler, representative; Tokyo Bureau, 47 Higashi-Gokencho, Ushiaome-Ku, Tokyo, Japan, H. Tominoga, representative; Rio de Janeiro Bureau, Coixa Postal 3358, Rio de Janeiro, 
Brazil, A. Weissmann, representative. Member Audit Bureau of Circulations. All contents copyright 1935 by Quigley Publishing Company. Address all correspondence to the New 
York_ Office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section 2 of Motion Picture Herald. Other Quigley 
Publications: Motion Picture Daily, Motion Picture Almanac, and The Box Office Check-up, both published annually. 



8 



MOTION PICTURE HERALD 



September 21, 1935 



This Week 



MOTION PICTURE HERALD'S 



Music Fight 



The ramifications of the government's 
prosecution of the American Society of 
Composers, Authors and Publishers are ex- 
pected to develop a first-class investigation 
of score charges made by film distributors 
to exhibitors, when the trial is resumed in 
the federal court in New York in November. 

The music publishers and copyright own- 
ers this week indicated they are confident 
such a turn will develop when exhibitors are 
placed on the stand and they testify to the 
huge sums collected by the producer-distri- 
butors since the birth of sound in the name 
of score charge. 

Meanwhile there is a growing complexity 
of worries for the music interests, and for 
the producer-distributors, because of the 
eventuality that ASCAP might be dissolved 
in the face of their recording contractual 
obligations. The story is on page 13. / 



Korda Party Honored 

A luncheon in compliment to Alexander 
Korda and his British associates, Sir Connop 
Guthrie and Etienne Pallos, was tendered 
by Martin Quigley at the Rockefeller Cen- 
ter Luncheon Club yesterday. 

Those present were : Mr. Korda, Sir Con- 
nop, Mr. Pallos, Will H. Hays, Nicholas 
M. Schenck, Dr. A. H. Giannini, Robert H. 
Cochrane, W. G. Van Schmus, Harry D. 
Buckley, Ned Depinet, Al Lichtman, Arthur 
Kelly, Maurice Silverstone, Carl E. Milliken, 
Colvin Brown and Mr. Quigley. 



Amusement Census 

Determined not to repeat the fiasco of the 
1933 census of amusement and other service 
industries, the United States Census Bureau 
last week began the establishment of offices 
in Philadelphia which will serve as head- 
quarters for the 1935 census of business. 

The coming three months will be devoted 
to preparing for the canvass of theatres and 
business establishments of all kinds which 
will begin January 2, next. The study was 
made possible by a grant of $8,000,000 from 
the works fund. 

Philadelphia was selected as headquarters 
for the census because it will be conducted 
chiefly by people from relief rolls, the total 
employment in that city and throughout the 
country being expected to reach a figure of 
35,000 during the actual canvassing of places 
of business, which will require from three 
to four months to complete. 

"Basic information will be gathered relat- 
ing to the number of operating units, em- 



ployment, payrolls, receipts and other perti- 
nent data," it was said at the bureau in an- 
nouncing the initiation of work. "With this 
source information, together with the data 
compiled in other censuses, there will be per- 
manent statistical records embracing all seg- 
ments of business activities. 

"It is expected that the data made avail- 
able in this census will be of particular value 
for administrative purposes by Federal, 
state and local agencies and by financial, in- 
dustrial and commercial organizations. The 
information will be of great value to private 
industry," the Bureau continued, "in devel- 
oping plans for business recovery and ex- 
pansion." 

$13 000 000 to Chance 

The American motion picture industry, 
through 10,000 exhibitors, is contributing 
$13,000,000 a year to the premium and 
chance game distributors and copyright 
owners, it is learned in a survey among in- 
formed film and premium circles in New 
York. This breaks down to $250,000 week- 
ly — a small fortune diverted from the normal 
channels of the industry to outside inter- 
ests. The giveaways range from a 10-cent 
dish to a $16,000 home and a $3,000 ac- 
cumulated cash Bank Night award. 

From many key cities come reports of 
the continued wide sweep of the practice, 
with prosecutions, couft battles and in- 
fringement actions piling up in its wake. 
The story of the "giveaway industry" is told 
on page 23. 



Also . . . 






Editorial 


Page 


7 


This Week in Pictures 


Page 


10 


The Hollywood Scene 


Page 


45 


J. C. Jenkins — His Colyum 


Page 


58 


What the Picture Did for Me 


Page 


53 


Shownnen's Reviews 


Page 


41 


Asides and Interludes 


Page 


35 


Managers' Round Table 


Page 


59 


Technological 


Page 


48 


Chicago News Notes 


Page 


68 


Short Subiects on Broadway 


Page 


68 


The Release Chart 


Page 


69 


Box Office Receipts 


Page 


50 


Classified Advertising 


Page 


76 



Stock Values Up 

The upswinging stock market has in- 
creased the value of motion picture stocks 
some $203,000,000 in one year, ending Mon- 
day. 

Wall Street bankers, brokers and traders, 
almost trigger-like in their quickness to ob- 
serve a good stock performer, for weeks 
have been eyeing the motion picture issues 
on the New York Stock Exchange. As a 
group these stocks have been leading many 
in the "blue chip" divisions as consistent 
risers on the "big board," and today some 
14 film and equipment issues are worth $518,- 
463,679, compared to their valuation of 
$314,733,983 one year ago. 

This remarkable performance of film 
stocks is analyzed statistically and otherwise, 
on pages IS and 16. 



Gaumonfs Net 

Word of a $3,600,000 net Gaumont- 
British profit in England arrived on these 
shores during the week at about the same 
hour as Arthur Jarratt, in charge of con- 
structing the programs for the company's 
400 to 450 United Kingdom theatres. 

Mr. Jarratt has come both for a holiday 
and for study. He has some suggestions, 
too, for Hollywood— but he will not "spill 
a lot of hot air" about the progress of 
British pictures. 

As Europe's largest film buyer, Mr. Jar- 
ratt, who serves the tastes of 4,000,000 
British cinema patrons every week, will be 
listened to when he tells Hollywood that: 
(1) More attention must be paid to Ameri- 
can accents in pictures marketed by Holly- 
wood in England; (2) Shirley Temple is 
England's best liked box office attraction, 
while Greta Garbo's appeal is limited; (3) 
Clean films still make the most money ; (4) 
Public intelligence is under-rated; (5) The 
story is the most important film item; and, 
(6) Cheery films make more money than 
gloomy ones. See page 40. 



Clearance Suit 

Clearance and zoning became an issue be- 
fore the supreme court of New York this 
week when Skouras Theatres Corporation 
brought action against Twentieth Century- 
Fox and the RKO circuit alleging breach 
of a franchise agreement whereby Skouras 
theatres enjoyed seven days' protection over 
nearby RKO houses. 

George Skouras alleged he had been dam- 
aged by the RKO contract and sought an 
injunction. See page 26. 



September 21, I 9 3 .'^ 



MOTION PICTURE HERALD 



9 



NEWS SUMMARY COVERING THE SCREEN WORLD 




Still in the News 

William Fox, former tycoon of the film 
and theatre companies bearing his name, 
continues to be very much in the news as 
the principal in litigations growing out of 
his activity in connection with his one-time 
holdings. 

He scored a point when Federal Judge 
Robert P, Patterson in New York voided a 
subpoena served on him for examination in 
a case involving a San Francisco theatre 
deal, but lost one when Justice Meier Stein- 
brink in New York supreme court ruled he 
must submit to questioning on all details in 
another action. 

These and other developments in the Fox 
companies are related in the story on page 
29. 

Pioneer Is Dead 

Herbert L. Rothchild, leading San Fran- 
cisco attorney and an early motion picture 
exhibitor on the West Coast, died suddenly 
at his home early this week. He was 54 
years old. 

Mr. Rothchild was a pioneer in advancing 
pictures from the nickleodeons to the large 
theatres of today and he built San Fran- 
cisco's first de luxe picture theatre, the 
California. His widow and three children 
survive. 



ATm' 1st Target 

The American Telephone and Telegraph 
Company will be the subject of the first 
hearings of the House committee which is 
inquiring into patent manipulations, accord- 
ing to Dr. William I. Sirovich, chairman of 
the House Committee on Patents. The hear- 
ings will be held late this month at the Fifth 
Avenue hotel, New York. 

The investigation, which is authorized by 
a resolution adopted at the last session of 
Congress, is designed to investigate the 
ef¥ect on public welfare of patent pooling, 
cross-licensing or patent manipulation, and 
to study conditions in which competition is 
believed to be restrained or stifled by owners 
of underlying patents. 

Dr. Sirovich said the first hearing will 
take place immediately after the report of 
the committee's staff of investigators, ac- 
countants, engineers and statisticians now 
engaged in collecting data on various indus- 
tries is completed. 

"It is significant that on the eve of the 
hearing, the AT&T modified its policy by 
offering to allow newspapers to use their 
own equipment in transmitting telephoto 
pictures," the Congressman said. "The lift- 
ing of the exorbitant tax exacted in the 



transmission of telephoto pictures would be 
a great victory for newspapers. For exam- 
ple, instead of a newspaper paying about 
$1,000 in charges for transmitting pictures 
of the grounded liner Dixie from Florida 
to a newspaper in New York, if the tax 
were lifted, it would only entail the cost of 
paying for a long-distance telephone call 
from one point to the other." 

Television 's Future 

The extent to which international opin- 
ion is divided over the future of television 
in the motion picture theatre ranges from 
the decision of London television and film 
interests to install the medium in the 
Dominion theatre there, as a test, to the 
observation of Andrew C. Cruse, chief of 
the electrical division of the United States 
Department of Commerce, that there is little 
or no future ahead for television in the 
theatre. 

The week brought forth many television 
developments, from New York, Paris, Cali- 
fornia, London and Berlin. These, together 
with expressions about the new entertain- 
ment medium, are reported on page 33. 

May Drop Censors 

It is believed in New Orleans that the 
Louisiana film censor board's lease on life 
will be terminated shortly at a special ses- 
sion of the legislature that is expected to be 
called by the enemies of the late Senator 
Huey P. Long to repeal the laws he had 
drafted. 

Several New Orleans exhibitors who de- 
sire that their names be kept secret are said 
to be preparing a bill for introduction into 
the coming session, when it is called, to re- 
peal Senator Long's measure establishing 
the board, inasmuch as all films now released 
have been carefully scrutinized by the ex- 
changes and exhibitors. 

Experiment 

Will H. Hays, president, reporting to 
directors of the Motion Picture Producers 
and Distributors of America, Inc., at their 
quarterly meeting in New York Wednes- 
day, said that production plans for the new 
season will launch "the greatest experiment 
in public taste ever conducted by the Ameri- 
can motion picture industry," topped by 
Shakespearean films which will disclose the 
vast possibilities of the screen for the ex- 
pression of the highest forms of art and 
drama, and by music from the operas sung 
by the great living singers of the world. 

Mr. Hays, returning from the Coast, 
where he studied production and amplified 



the work of the Production Code Adminis- 
tration, advised the directors that their ad- 
vertising budgets be made commensurate 
with the greater entertainment features- of 
the new season. 

"Possibly the most significant fact at this 
time," he said, "is that the industry is en- 
gaged in a great experiment wherein pro- 
ducers on the whole are more concerned 
with inviting the widest possible public sup- 
port for higher types of entertainment than 
they are with attempts to discover the theo- 
retical common denominator of the public's 
appreciation." 



alsh Resigns 

William T. Walsh, for fifteen years 
managing editor of Photoplay Magazine, 
has resigned, eiTective September 25. His 
resignation follows upon that of Kathryn 
Dougherty, editor and publisher, the week 
prior. Mr. Walsh, before his association 
with Photoplay, was for some years editor 
of the Technical World, which became Illus- 
trated World in Chicago. He has also writ- 
ten a number of novels including "The 
Mirage of the Many," in which he presented 
a fictional state of affairs and the attain- 
ments of the radicals by 1952. Develop- 
ments by 1935 indicate that he was con- 
servative. 



Mitchell Explains 

Further discussion of factors involved in 
proposed adoption of a standard 2,000-foot 
reel occupied representatives of all national 
distributors and of the Society of Motion 
Picture Engineers, meeting early this week 
at the Motion Picture Producers and Dis- 
tributors of America, Inc., headquarters in 
New York. 

Gordon S. Mitchell, chairman of the tech- 
nical branch of the Academy of Motion 
Picture Arts and Sciences, which is recom- 
mending adoption of the new length reel, 
submitted figures on costs and savings in- 
volved in the new reel. 



Booking Rumpus 

Following through on its announced op- 
position to booking circuits, the Kinemato- 
graph Renters' Society in London now 
comes out with a demand of definite proof 
of ownership from anyone desiring to book 
for a theatre. 

Exhibitors are hinting at legal action and 
possible Government legislation to protect 
their interests. See page 39 



10 



MOTION PICTURE HERALD 



September 2! 



19 3 5 



This IV %h in Pictures 



BUYER. Arthur Jarratt (below), booker 
for the 450 houses of SB Theatre Cir- 
cuit in England, was in New York this 
week with Mrs. Jarratt, Hollywood- 
bound on a vacation. 




MARY PICKFORD, AUTOGRAPHER. The United Artists 
producer-star-author autographs copies of her new novel, 
"The Demi-Widow," at the J. W. Robinson Company, 
Los Angeles, before a lively throng. At the extreme right 
is Mark Larkin, her publicity director. 





DEBUT. Alma Lloyd, the 
director's daughter, signed 
by Warners, makes her 
screen debut in "Stars Over 
Broadway." 



GREETINGS! (Below) Jane Withers, in 
20th Century-Fox's "The Immigrant," 
is visited by Mr. and Mrs. Irving Berlin 
on the lot where the nine-year-old star 
is working on the new picture. 



AMERICAN INTRODUCTION. Jan Kiepura, Polish singer 
and actor, is now in Hollywood for his first appearance on 
the American screen, under the Paramount banner. "Give 
Us This Night" is the title selected for the production, going 
shortly into work. Kiepura has been in Continental product. 




September 21, 1935 



MOTION PICTURE HERALD 





SAILING. Alexander Korda, London Filnns producer and 
partner in United Artists, was to sail Thursday for England 
following visits in New York and Hollywood and consumnna- 
tion of negotiations. (I. to r.) Arthur W. Kelly, Sir Connop 
Guthrie. Mr. Korda, Al Lichtman and Etienne Pallos. 



CARTOONIST. (Below) Hal Forrest and 
Mrs. Forrest visit Noah Beery, Jr., who 
plays "Skeeter" in Universal's "Tailspin 
Tonamy in the Great Air Mystery." Mr. 
Forrest created the newspaper strip. 



DIRECTOR - STAR. Lew 
Ayres has been signed to 
direct for Republic. He 
also will star in "The Leather- 
necks Have Landed." 





LEADING LADY. Into Hal Roach's Our Gang, youngster 
funsters, connes Daria Hood of Oklahoma City, to be the 
new leading lady for the makers of the comedies distributed 
by Metro-Goldwyn-Mayer. Her first is "Our Gang Follies 
of 1936." She is three years old. 



12 MOTION PICTURE HERALD September 21, 1935 




AT PREMIERE. Herbert Wilcox, producer, and Anna Neagle, RADIO TO SCREEN. Jannes Melton, whose voice Is familiar to 

star of "Peg of Old Drury," British and Dominions production radio listeners the world over, makes his Warner Brothers' film 

which recently had its premiere at the Leicester Square theatre feature debut in "Stars Over Broadway," now in work on the 

in London. The story is set in London of the 18th Century. Coast. Here he is chatting between scenes with Mrs. Edsel Ford. 




CANADA THEATREMEN. In Toronto recently gathered more than 100 managers of the Eastern Division of Famous Players-Cana- 
dian circuit for their annual convention, featured by a banquet at the King Edward hotel, where bonus checks amounting to $25,000 
were distributed by N. L. Nathanson, president. Other executives present included J. J. Fitzgibbons, director of theatre operations; 
Clarence Robson, Eastern Division supervisor; R. W. Bolstad, comptroller; T. J. Bragg, secretary-treasurer; Morris Stein, Toronto 
supervisor; J. R. Nairn, director of advertising. Among visitors were E. C. Grainger, of Fox Films; Jules Levy of RKO Radio, and 
A-Mike Vogel, chairman of the Managers' Round Table of Motion Picture Herald. 



September 21, 1935 



MOTION PICTURE HERALD 



13 



SCORE CHARGE PROBE SEEN 
AS CLIMAX OF MUSIC FIGHT 



Defendants in ASCAP Suit Say 
Exhibitors' Testimony Will 
Show Department of Justice 
Inquiry Will Be Warranted 

A sweeping governmental investigation of 
score charges, by which exhibitors have 
paid film distributors millions of dollars 
since the advent of sound, is expected by 
members of the Music Publishers Protective 
Association and other music interests as an 
outgrowth of the Government's monopoly 
suit against the American Society of Com- 
posers, Authors and Publishers and other 
organizations, which is scheduled to be re- 
sumed November 4 in the United States 
district court in New York. 

Spokesmen for the defendants in the 
Government action this week expressed 
confidence that when exhibitors called as 
Government witnesses are placed on the 
stand sufficient information will be de- 
veloped to warrant an inquiry by the De- 
partment of Justice. 

The specific basis for the prediction could 
not be learned, but it was pointed out that 
the federal government in Canada became 
"extremely interested" in disclosures dur- 
ing an inquiry in Toronto last June by Judge 
James Parker into the activities of the 
Canadian Performing Rights Society when 
exhibitor organization representatives testi- 
fied that in 1934 "$2,000,000 was paid by 
exhibitors in Canada to the music publish- 
ers." A representative of the Music Pub- 
lishers Protective Association subsequently 
explained to the investigating committee 
that the organization received only $5,000 
in that year, and the difference between the 
two widely variant figures went to film 
distributors in the form of score charge, 
supposedly to cover the additional cost in- 
curred by the studios in producing pictures 
with sound. 

Call Fee Undeserved 

A possible ground on which an investi- 
gation, for which exhibitors have been 
clamoring for several years, could be based 
is indicated in the charge that whereas the 
score fee presumably is to defray the added 
expense imposed on the producers, including 
the cost of music recordings, that actually 
it is collected on films in which very little 
music is used, or public domain music on 
which there is no copyright recording fee, 
and that the amounts collected exceed many 
times the actual total cost. 

It is pointed out in important distributor 
home office circles, however, that before the 
Government would attempt such an inquiry 
some semblance of illegality would have to 
be shown. 

At the same time, anticipating possible 
extinction of the powerful American Society 
of Composers, Authors and Publishers by 
virtue of the Government's suit on mon- 
opoly charges, serious internal dissension 
and drastic legislation, the motion picture 



producers are attempting to devise means 
of continuing unimpaired the rights to re- 
produce copyrighted music in films in event 
the Society is eliminated. 

This is apparent in the present negotia- 
tions between film company attorneys and 
the Music Publishers Protective Associa- 
tion, which grants the synchronization 
rights, for a blanket license covering the 
performing rights in theatres as well. 

The new development gives emphasis to 
the direction in which the recent trend of 
events has been moving — an accumulation 
of threats and worries for ASCAP from 
various sources, outstanding of which are 
these : 

1. Resumption after a summer recess 
of the federal anti-trust action in which 
dissolution of the Society Is sought. 

2. The threat of Warner Bros, to with- 
draw its music companies from the ASCAP 
fold and set up its own performing rights 
bureau. 

3. The injunction in Washington enjoin- 
ing ASCAP from doing business in the 
state. 

4. Recent legislation, including the Duffy 
bill, which passed the Senate, and taking 
and licensing enactments in several states. 

Motion picture producers, foreseeing the 
possibility that the society beginning with 
the new year may no longer be the agency 
through which performing licenses will 
issue, are considerably disturbed by the 
possibility that exhibition of their completed 
product would be prevented because of their 
contracts with the Music Publishers Protec- 
tive Association. 

Subject to Licenses 

These contracts provide that the right of 
recording music on film is granted subject 
to performances in only those theatres hav- 
ing licenses from the Society. How, ask 
the producers, will performances be pos- 
sible when ASCAP is no longer in exist- 
ence or when the Society is prohibited from 
doing business, as happened in the state of 
Washington ? 

To guard against such a contingency, the 
producers have asked the publishers' group 
to draw up a contract granting, along with 
recording rights, a license to reproduce in 
any theatre whether subscribing to ASCAP 
or not, with the provision that if ASCAP 
were vindicated all performing grants would 
revert to it. 

Paine Defends Stand 

Everyone concerned, and especially the 
producers and heads of the large circuits, 
realize that the situation as it looms at pres- 
ent is fraught with potentialities of con- 
fusion. For one thing, it is a serious matter 
for a film company to turn out a picture 
under a publishers' license without the as- 
surance that the entire market will be open 
for its distribution. 

An agreement such as the producers are 
seeking hinges entirely on their willingness 



Music Publishers' Representa- 
tive Says Association Got 
$5,000 of $2,000,000 Cana- 
dian Exhibitors Said They Paid 

to pay for the performing privilege or work 
out some method of collection of a music 
tax from the theatres, said John G. Paine, 
agent and trustee of the Music Publishers 
Protective Association. The producers have 
not indicated that they are willing to meet 
these terms and, in fact, have intimated that 
they would not expect to pay anything ad- 
ditional above the recording fee, he said. 

"Certainly," observed Mr. Paine, "the 
producers are justified in asking the right 
to perform the music, but they are not jus- 
tified in expecting the copyright owner to 
give them this right for nothing." 

The producers' representatives informed 
Mr. Paine that an alternative would be to 
assume the performance fees now paid by 
the theatres to ASCAP. This might be a 
simplification of the problem, they said, if 
they had a chance to get this back from the 
theatres. But, they pointed out, there is no 
such opportunity, and to assume the per- 
formance fee would increase the cost of pro- 
duction. 

Cites Alternative 

Mr. Paine informed the producers that 
should they assume the performing royalties, 
the pro rata cost per picture or per rental 
"would not be large," but on the other hand 
if they failed to make some arrangement to 
assure reproduction, the inability to exhibit 
their film would mark up against their earn- 
ings a loss greater than would be entailed 
in the cost of a license. 

Mr. Paine is of the opinion that the ap- 
proximate $2,000,000 that would cover the 
cost of all music used in pictures under a 
blanket contract could be absorbed by the 
producing-distributing companies since, he 
estimated, it would figure but a small 
amount per reel. 

He said a blanket agreement would also 
provide for such contingencies as have 
arisen in the past when groups of exhibi- 
tors have refused to pay the seat tax and 
thus were ineligible to exhibit films under 
the publishers' contract, as was the case 
in Texas in 1929 when 168 exhibitors re- 
sisted the payments. 

Await Producers' Reply 

The publishers are now awaiting the pro- 
ducers' reply submitting an offer or counter- 
proposal. 

In recent months there has been a decided 
trend on the part of some of the large film 
companies to extend their music holdings, 
building up their own catalogues with a 
corresponding decrease in the use of the 
organized publishers' sources. In music pub- 
lishing circles on Broadway this is taken as 

(Continued on foUo-ving page) 



14 



MOTION PICTURE HERALD 



September 21, 1935 



PRODUCERS ASK PUBLISHERS' LICENSE 



(Continued from preceding page) 

an arming against the time when the Society 
will be dissolved and the various lists will 
be thrown on the open market. On this 
phase, Mr. Paine commented: 

"It has proved more costly to the motion 
picture industry to develop an independent 
position in music than to pay the licenses 
required by the music industry. Then, too, 
the film industry, by its attempt to build up 
an independent position, has separated itself 
from an enormously valuable catalogue and 
substituted for it a catalogue that has been 
hastily gotten together, the largest part of 
which has been composed by 'ghost writers.' " 

Points to Increased Costs 

Mr. Paine gave it as his opinion that ex- 
cept for compositions by skilled writers of 
outstanding reputation, the musical uses 
made by pictures today are "very inferior" to 
the films of 1929, 1930 and 1931, when all 
producers obtained their music through the 
publishers' association. Mr. Paine said that 
in the days when Fox Film enjoyed a blan- 
ket license from the publishers — indirectly 
through Erpi and RCA Photophone — the 
maximum charge in any one year in that 
period did not exceed $225,000 for all uses. 
Today, Mr. Paine said it had been reported 
to him, the musical costs of Fox Film are 
"considerably over $500,000." 

The direct music sources of Twentieth 
Century-Fox are the Movietone Music Cor- 
poration, a wholly owned subsidiary, and 
Sam Fox Publishing Company, neither affili- 
ated with the publishers' association. 

"To operate as the motion picture com- 
panies are now is economically unsound and 
it is certainly definitely artistically unsound," 
continued Mr. Paine, referring to the large 
companies which have acquired music organ- 
izations of their own. He deprecated the 
quality of the independent lists as against his 
catalogue of "the exquisite orchestral works 
of the world's foremost musicians." 

Declares Costs Doubled 

In the days when the producers obtained 
recording rights under a blanket license from 
the publishing companies, the total bill to the 
industry was about $600,000 a year, said 
Mr. Paine. Today it costs the industry some 
$1,400,000 to tap its music resources, he 
claimed, explaining that writers and com- 
posers under contract draw $1,000,000 a 
•year, $125,000 goes for licenses to the 
MPPA, $100,000 to publishers not affiliated 
with the association, and maintenance of the 
film companies' own music organizations in- 
volves a further expenditure of $200,000. 

He said a survey made by the association 
in the old days showed that on the basis of 
the $600,000 figure, the cost for each indi- 
vidual use of a composition approxi- 
match $90. 

Some of these figures are challenged, 
however, by the independent publishers, 
who say that the revenue to thenr is nearer 
$200,000 or $250,000 than $100,000 
yearly, one Innportant company alone 
grossing $120,000 in synchronization rights 
last year. Furthermore, it is cited that 
most of the film companies having musical 



ORGANIST REFUSES TO 
PLAY ''INTERNATIONALE 

Reds were given a lesson in patri- 
otism by G. Howard Scott, organist 
at Convention Hall, Asbury Park, 
N. J., recently, when he refused to 
play a number for the first time 
since he inaugurated request pro- 
grams several years ago. 

The number asked for was the 
"Internationale," rallying song of 
the Communists. Mr. Scott said: 
"We don't play that song here, but 
in place of this request I'm going to 
play a tune we much prefer." 

With that he played a part of 
Sousa's "Stars and Stripes Forever." 

The audience broke out into ap- 
plause. 



subsidiaries are showing a profit, for ex- 
ample Robbins Music Corporation, which 
has earned $550,000 for MGM In the 
last five years. The Warner music com- 
panies are also considerably In the black. 

The producers' acquisitions pointed a 
trend away from the organized publishers 
to escape the heavy recording fees, which 
they considered unjustified. These royalties, 
said Mr. Paine, are arbitrary and vary ac- 
cording to the nature of the composition and 
its use, ranging from $50 to $150 for back- 
ground music to $1,000 or more for more 
extensive use of an important number. He 
insists, however, that the cost of specially 
written compositions is much greater. 

World Copyright Problem 

Leading music publishers, even those af- 
filiated with film companies, question the ad- 
visability of extensive purchases of cata- 
logues for studio use because the world 
rights are involved, with their attendant pit- 
falls as to the copyright laws of various for- 
eign countries. It was pointed out the pub- 
lishers themselves frequently do not know 
the ramifications of underlying copyright 
ownerships, and that the situation is made 
more difficult by the fact that rights are 
retained in foreign countries for as long as 
50 years after the composer's death, as com- 
pared with expiration of copyrights 28 years 
after issuance in this country. 

Mr. Paine claimed the publishers' associa- 
tion performs a service for the producer in 
this respect, since his office maintains a card 
index file of practically all compositions used 
in the last five years and is able to tell at a 
glance the status of all copyrights. 

Despite these drawbacks, motion picture 
companies are currently bargaining for 
music properties, with Warner and MGM 
as the chief contenders and Paramount, Fox, 
RKO and Columbia also in the bidding. 
Mills Music, Inc., is reported ofYering its 
catalogue at an asking price of $1,500,000 
and is negotiating with Twentieth Century- 
Fox. 

One of the most serious threats to the 



organized music industry as represented by 
ASCAP is the preparation being made by 
Warner to secede when its contract expires 
December 31, this year. With four music 
subsidiaries contributing 25 to 30 per cent 
of the Society's compositions, Warner's reve- 
nue is placed in the neighborhood of $350,- 
000 a year from all performing rights. The 
company feels its share should be much 
larger, and sets $1,000,000 as an arbitrary 
figure for its compensation yearly. 

Point System Considered 

Warner's objections may be met by the 
adoption of a point system, which is under 
consideration by ASCAP, whereby publish- 
ers would be compensated on the basis of use 
of compositions instead of the present arbi- 
trary classification system. Herman Starr, 
treasurer of Warner, is to succeed Edwin 
H. Morris, vice-president and general 
manager of the Warner music interests, on 
the ASCAP board, but Warner denies this 
will have any effect on its announced inten- 
tion to withdraw from the organization in 
event the royalty setup is not revamped so 
as to increase its payments. 

Broadcasters Protest 

Meanwhile the broadcasters are protesting 
to ASCAP over this development, since a 
new performing bureau would increase their 
fees, and the Society has advised them that 
it will, under any circumstances, license the 
Warner catalogues in behalf of the writers. 

Informed music publishing circles hold 
that the Warner threat to withdraw is a 
well designed blufif intended to force ASCAP 
to meet its terms. Warner, however, has 
warned broadcasters that use of its music 
after the expiration of the ASCAP con- 
tract will be subject to infringement. 

There are other disturbances within the 
Society's ranks, chiefly over the classification 
of the members in the publishers' division 
under which revenue is distributed, and long 
standing objections to the self-perpetuating 
board of directors and officers. 

Must Remain Defendant 

The Music Publishers Protective Associa- 
tion lost its plea for dismissal of the action 
brought against it by S. Theodore Hodg- 
man, as assignee for the Royal Amplitone 
Corporation, when Federal Judge Bondy in 
New York ruled it must remain a defendant 
with the American Telephone & Telegraph 
Company, Western Electric, Erpi and 
ASCAP. The action is a conspiracy and 
anti-trust suit involving patents, and is for 
$5,000,000. 

The association contended it had never en- 
tered into any contracts that might be in- 
volved in the dispute and therefore could not 
have been a party to the alleged conspiracy 
to keep Amplitone out of the sound equip- 
ment field. 



Open at Demopolis 

The latest addition to the Wilby and Kin- 
cey circuit is the Marengo, a new 740-seat 
house recently opened at Demopolis, Ga. L. 
J. Pepper is in charge of the new tlieatre. 



September 21, 19 3 5 MOTION PICTURE HERALD 15 



$203,729,000 CAIN IN 
VALUE OF FILM STOCKS 



Fourteen Stocks Show Increase 
of 65 Per Cent Over $518.- 
463,679 of Year Ago; Lead 
All Groups Days at a Time 

"The amusement industry is unique in 
its ability to make a rapid recovery from 
financial difficulties." — Dr. A. H. Giannini, 
international banker. 

Fourteen motion picture stocks of leading- 
corporations in this and closely related fields 
gained $203,729,696 in value during the year 
ended Monday, an increase of 65 per cent, 
from $314,733,983 to $518,463,679. 

This market performance is considered 
remarkable in Wall Street and on many oc- 
casions, especially in recent weeks, has 
drawn the attention of both bankers and 
traders. For days at a time the motion pic- 
ture stocks, as a unit, led all other groups 
in the rising market. 

Broadway's new record theatre crowds 
and long queues of fiimgoers on the Main 
Streets of the country today are being 
mirrored in activity in staid old Wall 
Street and the surrounding canyons of 
New York's financial district — the trading 
heart of the world. 

Far downtown, off fronn the bright 
lights of the Gay White Way, bankers, 
brokers and alert stock market traders are 
sitting up and taking a participating in- 
terest in the rejuvenation of the amuse- 
ment world as represented largely by the 
motion picture. Daily the trend is the 
cause of complimentary comment in the 
financial pages of the news press. 

The reaction is a steadily growing bustle 
around the posts where motion picture issues 
change hands on the teaming floor of the 
New York Stock Exchange in the shadows 
of the towers at Broad and Wall. 

Up One to Forty Points 

Interest in the stocks of the creators of 
the new-daj' record-breaking box office at- 
tractions has reached a particularly high 
pitch in the last few days, although it has 
been growing with noticeable consistency 
for a year, stimulated by a general business 
recovery, a better quality product, and, the 
expanded market resulting from the adoption 
by the industry last year of a higher pro- 
duction standard. 

In cold statistics, these stocks, represent- 
ing virtually all of the socalled "major" 
producer-distributors and the larger com- 
panies affiliated with the screen, are up from 
one to 40 points over their quoted prices of 
this time last year. Not a single issue of the 
14 had lost ground at the end of the year. 

Taking a lusty part in the general market 
upswing that is following bigger industrial 
earnings and fatter pay envelopes, motion 
picture stocks, as reflected in the accompany- 
ing compilation on the next page, spurted 
$157,146,292 in market value in the nine 



A statistical study of the rise 
in motion picture stocks on the 
New York Stock Exchange, 
which, on Monday, sent their 
valuation up to $518,000,000 
from their September, 1934, 
value of $314,000,000, appears 
on the following page. 



months from September 15, 1934, to June 15, 
1935. 

And the dusting off of the "Standing 
Room Only" signs in the three months from 
June 15 to the past Monday added no less 
than $46,785,734, which is even more rapid 
advancement than that which marked the 
first nine months. 

The extent to which improvement in every 
branch of the motion picture business was 
stimulated is illustrated in the compilation, 
which has all but three of the film stocks 
listed on the New York Stock Exchange. 
The exceptions. Fox, Paramount and Pathe, 
were omitted because of corporate and capi- 
tal changes that make year-old comparisons 
irrelevant, these changes having taken place 
during reorganization. 

Giannini Sees Expansion 

Even further expansion financially is pre- 
dicted for the industry, by Dr. A. H. Gian- 
nini, chairman of the general executive com- 
mittee of the Bank of America National 
Trust and Savings Association, which has 
long been known as the "moving picture 
bank." 

Dr. Giannini, who for years has been 
backing many film producers, this week told 
the financial reporting service of Dow, Jones 
and Company that the motion picture indus- 
try in this country and abroad is at the be- 
ginning of another period of growth and 
prosperity. 

"Bankers in the past have gone into the 
industry in the wrong way and have lost 
money in its securities," he explained, add- 
ing : "They did not perform a straight bank- 
ing service of lending on films as they would 
lend on steel, cotton, dry goods or any other 
commodity, at regular interest rates. 

"We lent millions through the depression 
(to motion pictures) at regular interest rates 
and kept the studios open when other banks 
all over the country refused to lend on pro- 
ductions. During the last five years we 
never lost a dollar on film loans. We be- 
lieve the amusement industry should be rec- 
ognized as a legitimate business and should 
be entitled to the same banking consideration 
as any other enterprise." 

Explaining his belief that "the amusement 
industry is unique in its ability to make a 
rapid recovery from financial difficulties," 
Dr. Giannini gave as the reason "the enor- 
mous steady cash income that is available." 

"Roughly speaking," he continued, "in the 
United States 50,000,000 people weekly (a 
low estimate) pay cash admissions in 14,000 



Time Has Come for Bankers to 
Give Amusements Same Con- 
sideration as Given to Other 
Businesses, Says Giannini 

theatres, and around 5,000,000 weekly pay 
at the box offices in New York alone. Taking 
average admissions at 25 to 30 cents, this 
is an average weekly gross income of $12,- 
500,000 to $15,000,000 in the nation paid by 
customers before they see the goods they 
buy." (Based on prevailing industry esti- 
mates of 75,000,000 attendance weekly, the 
average week's gross would run from $18,- 
750,000 to $22,500,000, at admissions of from 
25 to 30 cents.) 

Increases by Companies 

In the field of motion picture production 
and distribution, Columbia Pictures (voting 
trust certificates) advanced 38 and three- 
quarter points for a $6,803,260 increase in 
valuation. Warner Brothers preferred 
gained 24 and three-quarter points for a 
$2,551,898 gain in value. Loew's, Inc., com- 
mon and preferred were notable stock per- 
formers, gaining 18 and 16 points, and 
$26,821,710 and $2,187,552, respectively. 

Universal Pictures preferred gained eight 
and seven-eighth points ($159,750) ; War- 
ner Brothers common netted a three-point 
gain ($11,404,032). RKO gained one and 
seven-eighth points ($2,356,670), and 
Metro-Goldwyn-Mayer preferred one and 
one-half points for a $220,036 gain. 

The largest gain made by any corporation 
in the industry was that reported by Keith- 
Albee-Orpheum preferred, an RKO affiliate, 
which netted 40 and one-eighth points dur- 
ing the year, for a stock increase in total 
valuation of some $2,580,198. 

Equipment Field Gains 

In the equipment and allied fields, East- 
man Kodak common gained 63 and one- 
quarter points, a $143,144,238 increase in 
valuation; Eastman Kodak preferred, 12 
points, $739,884; American Seating Corpo- 
ration, 10 and one-quarter points, $2,357,387; 
Consolidated Film Industries preferred, three 
and seven-eighth points, $1,550,000; and. 
Consolidated Film common, one and five- 
eighth points for a total valuation increase 
of $853,081. 

This week's valuation of leading motion 
picture stock issues, based on the number 
of shares listed on the New York Stock Ex- 
change, is as follows : Loew's, Inc., 1,490,- 
095 common shares, $66,309,227; Warner 
Brothers, 3,801,344 shares of common, $26,- 
609,408; Loew's, 136,722 shares of preferred, 
$14,560,893; Columbia Pictures, 175,568 
voting trust certificates, $12,070,300; Keith- 
Albee-Orpheum, 64,304 shares of preferred, 
$4,830,838; RKO, 1,256,891 shares of com- 
mon, $4,870,452; Warner Brothers, 103,107 
shares of preferred, $4,304,717; Metro- 
Goldwyn-Mayer, 146,691 shares of preferred, 
$4,034,002; and Universal Pictures, 18,000 
sliares of preferred, $648,000. 



16 



MOTION PICTURE HERALD 



September 21, 1935 



FILM ISSUES NOW WORTH $518,463,000 



The $203,729,000 appreciation in the valuation of 14 leading motion picture stock and equip- 
ment issues during the past year, as listed on the New York Stock Exchange, is traced in the 
compilation below, first throiigh the nine months from September 15, 1934 to June H, 193 5, 
and then throiLgh the last quarter, from June 15 to September 15, concluding with a recapitu- 
lation of the gains in points and in valuation for the whole year'. 



STOCK 


GAINS FROM 
SEPT. 15, 1934 to JUNE 14, 1935 
POINTS DOLLARS 


GAINS FROM 
JUNE 15, 1935 to SEPT. 14, 1935 
POINTS DOLLARS 


GAINS FOR THE YEAR FROM 
SEPT. 15, 1934 TO SEPT. 14, 1935 
POINTS DOLLARS 


American Seating 


.... 45/8 


$1,063,699 


55/8 


$1,293,688 


101/4 


$2,357,387 


Columbia Pics. vtc. 


.... 341/2 


6,057,096 


43/4 


746, 1 64 


383/4 


6,803,260 


Consolidated Film 


. . . ■ ys 


328,108 


1 


524,973 


1% 


853,081 


Cons. Film pfd 


.... 25/8 


1 ,050,000 


11/4 


500,000 


3% 


1 ,550,000 


Eastman Kodak 


.... 523/4 


1 19,381,163 


101/2 


23,763,075 


631/4 


143,144,238' 


Eastman Kodak pfd 


.... 121/2 


770,712 


1/2* 


30,828* 


12 


739,884 


Keith-Alb. Orph. pfd 


.... 201/2 


1,318,232 


195/8 


1,261,966 


401/8 


2,580,198 


Loew's, Inc 


.... 151/2 


23,096,473 


21/2 


3,725,237 


18 


26,821,710 


Loew's, pfd 


.... 171/4 


2,358,454 


3/4* 


170,902* 


16 


2,187,552 


Metro-G-M pfd .... 


.... 11/2 


220,036 






11/2 


220,036 


R. K. O 


• • ■ . '/8 


157,111 


1% 


2,199,559 


lys 


2,356,670 


Universal Pic. pfd. 


.... 45/8 


83,250 


41/4 


76,500 




159,750 


Warner Bros 


• ■ • • '/8 


475,168 


2% 


10,928,864 


3 


1 1,404,032 


Warner Bros. pfd. . . 


.... 75/8 


786,790 


171/8 


1,765,708 


243/4 


2,551,898 


TOTALS 




$157,146,292 




$46,785,734 




$203,729,696 



(*Loss.) 



V V V 

This rise in the valuation of motion picture securities listed on the New York Stock Exchange, 
increased the total valuation of the 14 issues from $314,733,983 at the close of the exchange 
on September 15, 1934, to $471,879,67^ on June 15, 1935, and to $518,463,679 at the close last 
Monday. The prices of the various issues per share and their valuations on the aforementioned 
dates, based on the number of shares listed, are as follows: 





SHARES 


CLOSE, SEPT. 15, 1934 


CLOSE, JUNE 15, 1935 


CLOSE. SEPT. 14. 1935 


STOCK 


LISTED 


POINTS 


VALUATION 


POINTS 


VALUATION 


POINTS 


VALUATION 


American Seating 


229,989 


3 


$689,967 


75/8 


$1,753,666 


131/4 


$3,047,354 


Columbia Pics, vtc 


175,568 


30 


5,267,040 


641/2 


1 1,324,136 


683/4 


12,070,300 


Consolidated Film 


524,973 


278 


1,509,297 


31/2 


1,837,405 


41/2 


2,362,378 


Consol. Film pfd 


400,000 


121/2 


5,000,000 


151/8 


6,050,000 


163/8 


6,550,000 


Eastman Kodak 


2,263,150 


951/4 


215,565,037 


148 


334,946,200 


1581/2 


358,709,275 


Eastman Kodak pfd 


61,657 


143 


8,816,951 


1551/2 


9,587,663 


155 


9,556,835 


Keith-Alb. Orph. pfd 


64,304 


35 


2,250,640 


551/2 


3,568,872 


75'/8 


4,830,838 


Loaves, Inc 


1 ,490,095 


261/2 


39,487,517 


42 


62,583,990 


441/2 


66,309,227 


Loews pfd 


136,722 


901/2 


12,373,341 


1073/4 


14,731,795 


IO6I/2 


14,560,893 


Metro-S-M pfd 


146,69! 


26 


3,813,966 


271/2 


4,034,002 


271/2 


4,034,002 


R. K. 0 


1,256,891 


2 


2,513,782 


21/8 


2,670,893 


378 


4,870,452 


Universal Pic. pfd 


18,000 


271/8 


488,250 


313/4 


571,500 


36 


648,000 


Warner Bros 


3,801,344 


4 


15,205,376 


41/8 


15,680,544 


7 


26,609,408 


Warner Bros, pfd 


103,107 


17 


1,752,819 


245/8 


2,539,009 


413/4 


4,304,717 


TOTALS 






$314,733,983 




$471,879,675 




$518,463,679 



September 2 1, 1935 



MOTION PICTURE HERALD 



17 



SPECIAL FEDERAL COURT THREATENED 
TO SPEED ST LOUIS CONSPIRACY CASE 



Justice Department Men Re- 
ported Bitter at Alleged 'Back- 
stage' Moves of Distributors 
Outwitting the Governnnent 

by FRANCIS L. BURT 

Washington Correspondent 

The United States Department of Justice, 
Homer S. Cummings, attorney-general, is 
considerably irked at the successful efforts 
attributed to the defendant distributors, 
Warner Bros., RKO and Paramount, to de- 
feat the Government's attempts to obtain 
speedy disposition of its St. Louis con- 
spiracy case against these companies, and 
this week took under advisement the naming 
of a special federal court, to consist of one 
district and two circuit judges, to expedite 
the prosecution. 

Faced with the probability that a hear- 
ing cannot be obtained before next 
nnonth, and with the 1935-36 booking sea- 
son drawing to a close in the large situa- 
tions, Justice Department officials at 
Washington on Monday began to study 
proposals to name the special court to 
take care of what is termed in Capital 
circles as "the most important antitrust 
suit in recent years." 

Refusing to discuss the matter In detail 
officially, men at the Department appeared 
bitter over alleged "backstage" moves by 
which it was said the distributors had out- 
witted the Government in the fight for a 
quick trial. 

The naming of a special court, it was 
agreed, would be an unusual procedure, but 
was declared at Washington to be justified 
by the importance of the case, which, it was 
hinted, might be but the forerunner of other 
similar prosecutions against distributors 
elsewhere. 

The Department, it was said, has been 
flooded with complaints from exhibitors not 
only in St. Louis but in other booking areas, 
and is anxious to proceed with the St. 
Louis prosecution. Efforts to get the case 
heard before summer recess were ineffec- 
tual, and present indications are that the 
opening of the St. Louis court for the fall 
term will find other cases ahead of the mo- 
tion picture suit on the calendar. 

While the Department was said to be 
considering the special court seriously, there 
were indications that, if satisfactory ar- 
rangements could be made for prompt hear- 
ing the plan would be abandoned. The De- 
partment, however, is determined not to 
let the case lie on the calendar indefinitely 
and will make every possible move to have 
it called for trial in the near future, Wash- 
ington expressions indicated. 



Blame Delays by Reed 

Further explanation of the Justice De- 
partment's attitude was made in a special 



Washington dispatch to the New York 
Herald-Tribune, on Wednesday, which said, 
in part : 

"It would be incumbent upon Kimborough 
Stone, presiding judge for that (St. Louis) 
circuit, to designate these (special court) 
judges if Attorney-General Cummings were 
to file a request. The request of the De- 
partment of Justice is not reviewable and 
operates automatically to bring the special 
court into action, with orders to give prece- 
dence to the case in question and bring it to 
trial at the earliest possible moment. 

"Officials of the Department said today 
that the procedure was justified, in their 
opinion, because defense counsel James A. 
Reed, Democrat, former Senator from Mis- 
souri, had brought about a series of post- 
ponements and delays which operated to de- 
feat the Government's purpose to break up 
combinations in restraint of trade. They were 
quite prepared to meet the statutory require-, 
ment for the convening of such a court, 
which is that the Department of Justice 
certify that, in its opinion, a decision in the 
case is of 'general public importance.' " 

"The Department," continued the press 
dispatch, "takes the position . . . that the mo- 
tion picture industry is second only to the 
church and the school in its influence on 
American life. It contends that the status 
of independent motion picture exhibitors 
throughout the United States depends on 
the test case in Missouri and that, 'if the 
Government fails, it will be the most tragic 
disaster that ever occurred to the small man 
in the motion picture business.' " 

Indicted Months Ago 

The complaint charges Warners, RKO 
and Paramount, and certain of their officers 
and subsidiaries with operating a conspiracy 
in restraint of trade against the independent 
St. Louis theatres known as the Ambassa- 
dor, Missouri and New Grand Central. 
The Justice Department obtained a federal 
grand jury criminal indictment months ago, 
and during the summer has been fighting 
in court at St. Louis to get a hearing on 
equity proceedings in which the defendants 
must show cause why the court should not 
issue a temporary injunction restraining 
them from continuing to refuse to provide 
films to the three theatres. The temporary 
injunction, of course, is to restrain the de- 
fendants until a decision is handed down 
later in the case itself. 

"The situation has been intensified in the 
last few days," continued the dispatch to 
the Herald-Tribune, "by the fact that a 
score or more of independents from various 
states have telegraphed pleas to the Depart- 
ment to 'bring about an immediate adjudi- 
cation of the case.' Since the chief defense 
counsel, former United States Senator Reed, 
is a bitter enemy of the Roosevelt Adminis- 
tration and of Attorney-General Cummings 
in particular, the situation is not without 
irony. 

"The Government, in a temporary man- 
euver to protect the independent exhibitor 
during the booking season, had readjusted its 
procedure. It would have preferred to go to 
the criminal trial first, rather than risk 



Flood of Complaints Over Trial 
Delay Is Reported; Newspaper 
Cites Defense Counsel's En- 
nnity Toward Adnninistration 

showing its evidence in the injunction case. 
In anticipation of just such a situation, it 
is explained, the Government had made a 
terrific struggle to get the criminal trial 
under way some months ago." 



Bill of Particulars Filed 

ST. LOUIS BUREAU 
In the St. Louis case, Russell Hardy, 
special assistant United States Attorney 
General, who is in charge of the Depart- 
ment of Justice criminal and equity actions, 
filed bills of particulars in federal court late 
last week, covering the alleged participa- 
tion of RKO and its president, Ned E. De- 
pinet, in the alleged conspiracy in restraint 
of trade. 

Mr. Hardy is said to feel that the bills 
of particulars fully comply with the request 
of defense counsel for additional informa- 
tion on the charges against RKO and its 
president. But, it appears the bills of par- 
ticulars shed little additional light on the 
operaiton of the alleged conspiracy. 

Call U. S. Answer Insufficient 

Last week it was thought probable that 
when the case comes to trial on September 
30 defense counsel will seek a postponement 
on the ground that the bills of particulars 
have failed to furnish sufficient information 
on which to prepare a proper defense, but 
early this week the distributors returned to 
the court and charged that the Department 
of Justice bills of particulars were not re- 
sponsive and failed to comply with an order 
of Federal Judge George H. Moore to ad- 
vise those defendants in the case as to when, 
where and through whom they have par- 
ticipated in the alleged conspiracy to with- 
hold first-run films from the Ambassador, 
Missouri and New Grand Central theatres 
there. Jacob M. Lashly, local attorney for 
the defendants, filed a motion with the court, 
asking that the government supply further 
particulars as to the charges. Mr. Lashly 
charged that the bills of particulars already 
furnished were defective, indefinite and in- 
sufficient, stating in his motion "the bills 
furnished also are evasive, frivolous and 
contradictory." 

The specific case selected by the Govern- 
ment as typical revolves around the reopen- 
ing of three St. Louis theatres which War- 
ner Bros, had vacated allegedly in protest 
against a landlord's refusal to lower the 
rent. It is alleged that Allen L. Snyder, an 
independent, sought to operate the same 
three theatres but was frustrated by an in- 
ability to buy a suitable supply of pictures 
from any source. 



McCormick in Hollywood 

S. Barret McCormick, director of adver- 
tising and publicity for RKO Radio, is con- 
ferring in Hollywood. 



18 



MOTION PICTURE HERALD 



September 21, 1935 



ThalbergofMGM 
Denies Differences 

Denying reports of difficulties with MGM, 
Irving Thalberg, production executive, in- 
terview^ed Tuesday in Chicago en route to 
the West Coast, said "everything is fine." 
He said his old contract still has several 
years to run and there has been no new^ 
agreement. 

Mr. Thalberg's trip to New York was on 
production matters, said Nicholas M. 
Schenck, president of MGM, at the same 
time denying that MGM had voted Mr. 
Thalberg a substantial cash bonus. 

Reports had it that Mr. Thalberg had been 
dissatisfied with his status at the MGM stu- 
dio and presumably had come East to adjust 
matters. 

Mexican Producers 
Subject to Censors 

Producers in Mexico are now subject to 
censorship with the recent establishment of 
a special bureau by the Ministry of the In- 
terior, but this censorship is friendly, the 
Government explains. It is intended to aid 
native producers abroad by making certain 
that pictures they export are real in authen- 
tic Mexican atmosphere, history, customs 
and the like. 

On the other hand, Mexican exhibitors 
have appealed to President Cardenas in an 
effort to obtain a reversal of the decision 
taken by American film distributors to with- 
draw at the end of September from the 
Mexican field. Motion picture employes 
union officials assert that the distributors 
are "unreasonable" in their requests for 
modifications of recent tax measures but the 
distributors claim they cannot remain in 
the country if the measures stand. 

Foreign interests also claim that a steady 
loss of from 50,000 pesos to 100,000 pesos 
have been sustained by most of the com- 
panies yearly for some time but that they 
have hung on to Mexican business in the 
hope that the present tax requirement would 
be modified. 

Announcements have already been made 
by the companies to their workers taht the 
decision to withdraw at the end of the 
month stands and the men have been paid 
off in accordance with labor law requisites. 

The withdrawal of foreign distributors 
from Mexico would deal a severe blow to 
the industry, as Mexican producers are un- 
able to meet demands for product. 



Korda's Film Plans 
Stay at Six to Eight 

Alexander Korda has not changed his pro- 
duction plans since he was made a fifth pro- 
ducer-partner in United Artists, he said upon 
his return to New York from Hollywood. 

Mr. Korda said production details are still 
to be settled and he may decide to bring sev- 
eral American stars to London for his pic- 
tures. He was to sail for home Thursday 
on the Berengaria. 



Independent Producers 
Organization on Coast 

A new independent producers' organiza- 
tion is being launched on the West Coast, 
preliminary plans having been laid at a 
dinner Tuesday night at which William 
Berke, Fred Futter and Charles C. Burr 
were named as committee to get the organi- 
zation started. The meeting was called by 
I. E. Chadwick. 

The group's principal purpose will be to 
compel state rights distributors to maintain 
contractual obligations. Other producers 
attending were Sig Neufeld, Ray Kirkwood, 
A. W. Hackle, William Smith, Maurice 
Conn and Lester Simmons. 



Independents Plan 
Own Negotiations 

Irked by the delay in arriving at a new 
basic wage scale with Local 306, the Skouras 
and Randforce circuits were reported on 
Wednesday as ready to draw away from the 
other circuits negotiating with the operators' 
union in New York and to start discussions 
of their own. 

Negotiations in the field were more fruit- 
ful of results, with several additional con- 
tracts reported having been signed with the 
crafts in key cities. 

The New York negotiations are in their sixth 
week, and are no further ahead than when they 
started. The independent circuits feel that by 
dealing with the unions separately they could 
obtain quicker action. 

Annoyed by the procedure by which the oper- 
ators' committee took each proposal of the cir- 
cuits to the membership for approval, circuit 
representatives refused to deal further with the 
union unless the committee was given the power 
to close a contract, and the necessary authority 
was voted by the union. 

Holding up consummation of a contract is 
a reclassification of houses in five groups, ac- 
cording to location, seating capacity and run. 
An agreement has virtually been reached, how- 
ever, on 10 years as the term of the new pact, 
with arbitration to be held every two years. 

Under a temporary arrangement since Sep- 
tember 6, all Broadway houses with the excep- 
tion of two-a-day runs are paying $1.80 an hour, 
while neighborhood first runs pay $1.60, Skou- 
ras theatres $L28, and Randforce is abiding by 
its original contract. New terms will be retro- 
active. 

A Local 306 committee which conferred with 
George E. Browne, president of the lATSE, 
in Washington, reported he refused to rescind 
his order banning a strike by the local. 

Meanwhile discussions are continuing on a 
merger between Local 306 and the Allied union, 
and the local is reported sponsoring a plan to 
absorb Allied and Empire State in a move to 
make the organization citywide. 

Allied went to court to restrain Estate Oper- 
ators, Inc., operating three theatres, from using 
operators other than Allied, in conformance with 
an alleged agreement, and Supreme Court Jus- 
tice McCooey in Brooklyn issued a show-cause 
order against the owners. In another suit seek- 
ing to restrain Terminal Associates, operators 
of two theatres, from employing none but Allied 
men, the court refused to issue an injunction 
before trial. 

The lATSE is launching a drive to obtain 
unionization of theatres in Oklahoma, according 
to a decision of Mr. Browne, John P. Nick, 
lATSE vice-president, and Felix Snow, di- 
visional representative, at an lATSE regional 
convention in Muskogee, Okla. The Griffith 
circuit in Oklahoma is largely non-union. 



English Theatres 
Booming: Feist 

Returning from a five-weeks vacation in 
Europe, Felix F. Feist, general sales man- 
ager of MGM, said on Tuesday that "all 
cinemas in England are doing a terrific busi- 
ness and those in London are very prosper- 
ous." 

Wallace Beery, also returning on the He 
de France, said he was slated to make a pic- 
ture for Twentieth Century-Fox, after first 
appearing in an MGM vehicle. His contract 
with MGM does not expire for 14 months. 

Vocafilm to Protest 
Court Expense Denial 

Judge T. Blake Kennedy of the United 
States district court of New York has de- 
nied a motion made by counsel of Vocafilm 
Corporation of America for traveling ex- 
penses, counsel fees and other expenses for 
the purpose of cross-examination of Roy J. 
Pomeroy and Louis E. Swartz in Los An- 
geles. 

Louis Karasik, counsel for Vocafilm, how- 
ever, has indicated he will contest the court's 
ruling on the grounds that Federal Judge 
Coxe, who assigned Judge Kennedy to hear 
the motion after disqualifying himself be- 
cause he owned American Telephone and 
Telegraph Company stock, pre-empted the 
authority of the senior federal judge in 
making the assignment. Mr. Karasik fur- 
ther asserts that Judge Kennedy, who is an 
out-of-town judge, was brought to New 
York only to hear criminal cases. 

The entire action concerns the suit 
brought by Vocafilm against A. T. and T., 
Western Electric and Electrical Research 
Products, Incorporated, for $65,000,000 for 
alleged violations of the anti-trust laws. 

Carriers to Discuss Law 

At Convention October 7th 

A uniform system of tariff and other new 
problems that will have to be met imder the 
Motor Carrier's Act passed at the last ses- 
sion of Congress will be one of the important 
topics at the annual convention of National 
Film Carriers, Inc., to be held in New York 
October 7-9. Under the terms of the act 
all interstate shipments come under the 
regulation of the Interstate Commerce Com- 
mission. 

On October 8, Charles C. Petti john, coun- 
sel for the Motion Picture Producers and 
Distributors of America, Inc., and Tedd 
Rogers, president of the American Truck- 
ing Association, will be the principal speak- 
ers. A special committee will be named to 
attend the American Trucking convention 
in Washington a week following the New 
York meet. 



Golf Tournament Friday 

The annual golf tournament of Emanuel 
Publications in conjunction with the Variety 
Club was set for Friday at the Whitemarsh 
Country Club, Philadelphia. 



Salesmen Resume Sessions 

The first fall meeting of the Motion Pic- 
ture Salesmen, Incorporated, was held last 
week at Jack Dempsey's Corp., New York. 



THREE HOURS OF 
ENTERTAINMENT THAT 
WAS THREE CENTURIES 

IN THE MAKING... 




MAX RE 

first motion p 




from the classic comedy by 

WILLIAM SHAKESPEARE 

ES CAGNEY JOE E. BROWh 
DE HAVILLAND JEAN MUIR 
ALEXANDER VERREE TEAS 
ICKEY ROONEY HOBART ' 

Augmented by many hundreds of others in spectacular I 

The music arranged by Eri' 

The one thousand, two hundred and eighty-four cosfij 

Special photographic effects by Fred Jaj 

The entire production ot 
MAX REINHARDT an 



H ARDT'S 

5 production 




mm m 



accompanied by the immortal music of 

FELIX MENDELSSOHN 

I V e V s 

DICK POWELL ANITA LOUISE 
HUGH HERBERT FRANK McHUGH 
LE IAN HUNTER VICTOR JORY 
VANAUGH GRANT MITCHELL 



t directed by Bronislava Nijinska and Nini Theilade 
i/fegang Korngold 

designed by Max Ree Photography by Hal Mohr 

) — Byron Haskin~H. F. Koenekamp 

oersonal direction of 
MLLIAM DIETERLE 




INTERNATIONAL ROAD-SHOW 
PREMIERES IN LONDON, PARIS, VIENNA, SYDNEY, 
AND IN NEW YORK AT THE HOLLYWOOD THEATRE 



Approval of applications for road-show contracts only in other situ- 
ations will depend primarily upon proper guarantees of a presenta- 
tion in keeping with the quality of this production, and must conform 
to Warner Bros.' stipulations as to limitation of run and of daily 
performances, admission scale, advance ticket sale, and clearance. 




September 21, 1935 



MOTION PICTURE HERALD 



23 



EXHIBITORS SPEND $13,000,000 
YEARLY ON CHANCE CAME AWARDS 



Ten Thousand Theatres Average 
$250,000 a Week Expenditure 
on Drawing and Gift Devices; 
Premium's Usage Growing 

A grand total of $250,000 a week— $13,- 
000,000 a year — is poured in a golden stream 
into the coffers of chance game promoters 
and giveaway distributors by approximately 
10,000 theatres in the United States. 

This is more than was spent in theatre 
construction in the 16 months from Jan- 
uary, 1933, to April, 1934 — a sizable for- 
tune diverted away from the industry into 
outside channels benefitting from the cur- 
rent vogue. 

The estimate is given by motion picture 
distributors in New York and premium dis- 
tributors, and is figured on the basis of 3,000 
theatres using "Bank Nights," another 1,000 
to 2,000 using other types of chance games, 
and as many as 5,000 which have adopted 
outright giveaways with no lottery element 
involved. 

$25 a Week Average 

Each theatre employing a business stimu- 
lator of this type spends an average of $25 
a week, it is estimated. This is a low esti- 
mate, according to New York opinion, be- 
cause while a large majority of the chance 
promotions consists of $25 or $50 in cash 
awards weekly, there are some ranging as 
high as $500 in a single week. The licens- 
ing fee for the use of the copyright plan also 
nmst be considered in computing the total, 
and this runs from $15 a week up per the- 
atre, with a median of $50, depending on the 
theatre and the type of contract. 

That chance games have proved a lucra- 
tive enterprise for their distributors is indi- 
cated in the reported earnings of Claude C. 
Ezell, former film executive, now general 
sales manager for "Bank Night," perhaps 
the most widespread of the promotions. Mr. 
Ezell, according to reliable reports, is net- 
ting $8,000 weekly as his share of the profits, 
and the other copyright holders and pro- 
moters are participating proportionately. 

Licensed for Period 

All of the promotions— Bank Night, 
Screeno, Lucky, jack-pot and whatnot — pro- 
vide the exhibitor with little but a contract 
licensing" him to use the copyrights for a 
period of time. The expense to the company 
distributing the game is limited to the print- 
ing of license forms, circulars for exhibitors, 
banners and similar advertising material. 
There is also the matter of salesmen's com- 
missions, and these are liberal. 

The development of the "Bank Night" 
promotion is one of the amazing stories of 
present-day enterprise. An old form of busi- 
ness stimulator, it was revived near Denver 
by a small theatre operator, and taken over, 
improved and copyrighted by a group of film 
and theatre men. The original copyright was 
registered in Mexico and re-registered under 
the copyright treaty in the United States in 
(irder, it is said, to circumvent legal objec- 



tions and hazards, since governments and 
states have a high respect for treaty rights. 

While exhibitors have found that chance 
promotions increase attendance materially, 
the wide spread of the games and their 
long use fail to have the desired effect, 
according to reports from the field. John 
Boettiger, assistant to Will H. Hays, who 
was recently in Chicago, reports that ex- 
hibitors there, who have been using games 
for many months, are experiencing a reduc- 
tion in their weekly net. Giveaways in 
Chicago have ranged from dishes costing 
a few cents to a $3,000 accumulated bank 
night award. 

Premium dealers in New York say the use 
of outright giveaways has increased by 
1,000 situations in the last year. In Chicago, 
however, it is found that since the inception 
of prize giveaways, free chinaware to 
patrons has fallen off sharply, more than 60 
per cent of the houses using the plan have 
abandoned it for the cash award idea, and 
the percentage is growing. 

$12,000 a Week at Park 

Probably the most extensive use of cash 
giveaway is in effect at Riverview Park in 
Chicago where $12,000 is offered weekly, 
with an award every night, according to 
word from that city. In Denver, the home of 
Bank Night, that policy is not extensively 
in vogue, and the giveaway situation is con- 
trolled by two exhibitor factions, one of 
which is the Harry Huffman circuit. That 
operator has been giving away cars, and now 
is sponsoring the offering of a $16,000 home 
in conjunction with real estate interests and 
merchants, in a promotion extending until 
January 1. 

The situation has reached a stage in Los 
Angeles where Fox West Coast recently 
served warning on the independents that it 
would .outdo anything the unaffiliated house 
had ever done in the form of giveaways if 
the practice was not stopped. It is reported 
the circuit is preparing to fight the opposi- 
tion with an appropriation of $500,000 for 
cars and other valuable prizes. The give- 
away craze has reached a new high on the 
West Coast, with the practice largely con- 
fined to the independents. 

Minneapolis recently was the scene of con- 
siderable excitement when the Northtown, 
operated by Harry Dickerman, was bombed. 
Exhibitors have been protesting what they 
termed Mr. Dickerman's "unethical" prac- 
tices in giveaways, and it is understood he 
has agreed to discontinue a combined gift 
night plan at three of his houses. 

Four Cases Dismissed 

The bars to chance games in New York 
are considered to have been let down by the 
dismissal in the courts of four cases in which 
charges of violating the lottery laws were 
not proved. Convinced that the promotions 
do not infringe the penal code, the Indepen- 
dent Theatre Owners' Association is advis- 
ing its members to proceed with them de- 
spite warnings from the police, and ex- 
hibitors believe the authorities ai'e finding it 



Theatremen Divided in Opinions 
on Net Results, But Continued 
Spread of Practice Is Indi- 
cated; More Suits Are Filed 

useless to attempt further arrests or prosecu- 
tions. 

It is planned by the ITOA in New York 
to test every type of game to determine its 
status under the law. The latest case was 
that of the Century circuit's Patio in Brook- 
lyn, where Currency Award was declared 
not illegal by Magistrate Malbin, who held 
there was no consideration involved. In only 
one instance has a defendant been held for 
Special Sessions. 
Cleveland Decision Awaited 

Decision is awaited from the court of ap- 
peals in Cleveland which is expected to settle 
the question of legality of bank night and 
similar games in Ohio. When the case was 
heard by the full bench of three judges, Jus- 
tice Virgil Terrell questioned the right of 
the court to hear the case on the ground that 
if it is a lottery it belongs in a criminal 
court. Both sides anticipate, however, that 
the court will render a decision. 

Bert Nathan, operator of the Hollywood 
in Milwaukee, lost an appeal to the municipal 
court in his bank night case when a jury 
found him guilty. Mr. Nathan appealed from 
the district court where he was fined $15 
on a charge of operating a gambling device. 

Scattered reports this week indicated the 
vogue was gaining both in intensity and in 
the new types of giveaways and chance de- 
vices. Sparks circuit theatres throughout 
Florida have added Screeno, and at some 
theatres Bank Night also is put on. Skouras- 
operated Jackson and Boulevard theatres in 
Jackson Heights, L. I., jointly are giving 
away a Ford car with the cooperation of 
local merchants. Race Nights are due to 
make their debut in New York about Oc- 
tober 1. 

Three Circuits Face Suits 

Three Illinois circuits using Cash Night 
will be the object of suits by the Bank Night 
distributors charging infringement, it is re- 
ported from Chicago, and counsel is also 
looking to the Daily Dividend plan used in 
the 360 Walgreen stores. Many other types 
of businesses are planning something similar. 

Affiliated Enterprises, Inc., filed suit in 
U. S. district court in Atlanta against Lucas 
& Jenkins and Wilby Theatres, Inc., for in- 
fringement on Bank Night. 

More than 100 manufacturers are sched- 
uled to have displays at the Atlantic Coast 
Premium Buyers' Exposition to be held at 
the Pennsylvania Hotel, New York, Septem- 
ber 23 to 27, in conjunction with the Pre- 
mium Advertising Association of America. 
Premiums have been on the increase since 
the removal of code restrictions, according 
to the Association. 



Bischoff with Warner 

Samuel Bischoff has signed a new one- 
year term associated producer contract with 
Warner and will remain in Hollywood. 



[This advettisement is addressed to titose hundreds of theatres 1 
that will play **TOP HAT'' within the next few weeks J 

DONT PULL 

YOUR 

ADVERTISING 
PUNCHES! 

THERE SEEMS TO BE NO LIMIT TO WHAT "TOP 
HAT" CAN DO! 

It has upset every preconceived notion of how much money can be crowded into a theatre I 
We know of no theatre that has not broken its attendance record with ^^Top Hat." It is making 
and is going to make more money for theatres than any picture in show business history ! 

PERMIT us TWO PIECES OF ADVICE: 

First: Extend your playing time; open your doors earlier; close them later; give extra 
shows; have plenty of ushers and doormen to insure rapid turnover, and police assistance 
to keep your outside lines moving. 

Second: Don't pull your advertising punches! Naturally, you are going to give ''Top 
Hat" the biggest advance campaign you ever gave any picture. You're going to whet the 
public's appetite days — weeks — in advance. You're going to advertise so big that they'll 
be standing in line hours before the box-office opens. But DON'T STOP ADVERTISING 
after the opening day! Shout your success! Tell them you're running extra shows to 
accommodate the crowds! Tell them that if they have to bring camp stools and box 



lunches and stand in line for hours, it's worth it. TELL THEM IN ADVERTISING - 
even if you can't take care of the crowds — of the wonders of the Show. Keep the ball 
rolling! Keep their interest up! Make 'em hungry for ''Top Hat". People love success. 
They love going to theatres where they can't get in. 

We know that if you didn't spend a dime on advertising, "Top Hat" would do wonderful 
business. But with big, enthusiastic advertising, there is no limit to what you can do. You 
can't measure advertising costs or pinch pennies when you've got a sensation like this! 
Don't depend on word of mouth. Spread the good news yourself, in advance and while play- 
ing, with advertising. WHEN YOU'VE GOT A WINNER, RIDE IT WITH EVERYTHING 
YOU'VE GOT! 

There are people in your city, your neighborhood, your surrounding country, with money 
to spend. They've got Astaire-Rogers-^'Top Hat" money in their pockets waiting for you. Get 
ALL of it! Where you usually play a picture a week, play **Top Hat" two or three or four. 
Where you play three days, play a week, ten days or two weeks. 

Look at Radio City Music Hall. They've had record weeks! They've hung 'em on the rafters. 
They've had two-block-long lines . . . yet ''Top Hat" the first week played to 40,000 more people 
than it seemed possible. In Hershey, Pa., population 2,500, they played to three times the popu- 
lation of the town in the first three days. They came from 100 miles around! At the Downtown 
Theatre, Detroit, a house closed for 18 months, two blocks off the main section, against the 
stiffest competition of the season, "Top Hat" topped the town. Look in your own zone, no 
matter where you are, and you'll find similar almost unbelievable performances ! 

DON'T PULL YOUR ADVERTISING PUNCHES! DON'T LAY 
BACK IN ANY MANNER ON THIS, THE BIGGEST 
GROSSING OPPORTUNITY YOU EVER HAD IN 
YOUR ENTIRE EXHIBITING CAREER! 

RKO-RADIO PICTURES 



26 



MOTION PICTURE HERALD 



September 21, 1935 



SKOURAS STARTS SUIT 
OVER PROTECTION PACT 



Charges Violation by 20+h Cen- 
tury-Fox and RKO; B & K 
Insists on An Extra Week 

Clearance and zoning, which for several 
months has been gaining the attention of 
distributors and exhibitors over differences 
in the field, this week became an issue in 
New York City with the filing of an injunc- 
tion suit by Skouras Theatre Corporation in 
the supreme court against Twentieth Cen- 
tury-Fox and the RKO circuit on the ground 
that a protection agreement had been 
violated. 

George Skouras, operating head of the 
complainant circuit, seeks to restrain the 
RKO 81st Street theatre from playing 
Twentieth Century-Fox product day and 
date with the Skouras Riverside and Nemo. 
Mr. Skouras alleges he has a seven-day pro- 
tection agreement over RKO under a Fox 
product franchise. 

The circuits are reported attempting to 
iron out the dispute before it reaches a court 
hearing, but in the meantime on Tuesday 
both sides filed additional papers and on 
Wednesday briefs were filed on order of 
Justice Hofstadter. Co-defendants in the 
action ai-e F. E. Thompson, RKO theatre 
head; Leon Goldberg, treasurer; I. E. Lam- 
bert, RKO oihcial, and the 81st Street Thea- 
tre Corporation. 

Centers on "Inferno" Booking 

RKO's 81st Street opened Saturday with 
"Dante's Inferno," the booking which initi- 
ated the dispute. As officials of the dis- 
tributing company see it, "it is just a mat- 
ter of who gets the pictures first." 

Mr. Skouras says in his affidavit that E. 
C. Grainger of Twentieth Century-Fox ad- 
mitted to him that by permitting RKO to 
date his company's product at the same time 
as Skouras theatres, the distributor could 
profit by $1,100 additionally per picture, or 
a total of about $60,000 from the 81st Street 
for this season's 50 films. 

The alleged breach of contract with the 
Skouras circuit, it is alleged, means "mil- 
lions in losses" to Skouras' Riverside, Nemo, 
Japanese Garden and the Riviera. 

Charges Interference 

Mr. Skouras charged there was "malicious 
interference" with the Skouras contract and 
that "pressure and inducement" was brought 
to bear on the distributor to break the agree- 
ment. 

The issue involved, as observers see it, 
is one of clearance, and raises the ques- 
tion whether the 81st Street is in the same 
zone as the Riverside and Nemo. RKO 
maintains they are in different zones. 

From Chicago comes word that there is 
little cliance tliat a majority of the dis- 
trilnitors will acquiesce in Ihe demands of 
lialabau & Katz to give their liouses in the 
"C" classiliculiou seven days' additional pro- 



tection, if for no other reason than the ar- 
rangement would tie up prints. 

B & K, however, has decided to take the 
extra week of clearance whether distributors 
agree or not, it is understood, putting its nevv' 
schedule into effect on November 1. 

Exhibitor support in the dispute is di- 
vided along lines of conflicting interest, with 
those in the "C" classification favoring the 
B. & K. proposal. However, not until the 
major circuits decide what will work out 
best will the matter be settled completely. 
There was reported a possibility that the 
existing schedule, in force for the last eight 
years, may be discarded. 

Kansas City independents still were await- 
ing action on their demands for a new clear- 
ance schedule. It was learned that local 
managers had received word from their 
home offices that the matter would have 
to be settled locally. The independents now 
are reported disposed to wait until selling 
begins. 



Briskin Quits Post 
Sooner Than Planned 

Samuel J. Briskin, general manager of the 
Columbia studio, left his post on the Holly- 
wood lot last Friday instead of October 15 
as he had planned at the time he tendered 
his resignation. The earlier date was agreed 
on in order to allow Mr. Briskin to take a 
vacation before making another connection. 

"Reports of a disagreement are unfound- 
ed," Mr. Briskin said. "I am leaving Colum- 
bia with the kindliest feeling toward each 
and every one of my associates. Other op- 
portunities, however, make it advantageous 
for me at this time to retire from Columbia 
and after a rest I will announce my new 
connections." 

William Perlberg , casting director, has 
been made assistant to Harry Cohn, and will 
take over a part of Mr. Briskin's former 
duties, including the physical handling of the 
studio. Robert North, associate producer, 
will take over the production supervision of 
the program pictures and of the "B" prod- 
uct. 

Mr. Perlberg will probably continue to 
supervise the casting department, although 
some of his former duties will be handled 
by Robert Mayo, assistant casting director. 

It is understood Mr. Cohn plans further 
changes to fill the gap caused by Mr. Bris- 
kin's resignation. 

Reinhardt Film to 
Open as Scheduled 

Harry M. Warner, president of Warner 
Bros., announced this week on his return 
to New York from Hollywood that the 
Max Reinhardt production of Shakespeare's 
"A Midsummer Night's Dream" would 
open definitely at the Hollywood on Broad- 
way on October 9th. 

"We feel that 'A Midsummer Night's 
Dream' is our most important contribution 
to pictures in the history of our studio," 
said Mr. Warner, "and we therefore de- 
cided that it should have its world premiere 
and New York siiowing in the finest and 
newest Warner lliealrc there." 



Pathe Film Declares 
87 1-2 Cents Dividend 

Pathe Film Corporation has declared a 
dividend of $.873^ per share on its $7 cumu- 
lative convertible preferred stock, payable 
October 1 to stockholders of record Septem- 
ber 23. 

This is the initial dividend of the new 
company and covers the period from the date 
of incorporation in August up to the present 
time and is on the basis of a dividend of 
$7 per share per annum. 

Novelties Ready for 
Mickey Mouse Birthday 

The seventh birthday celebration of 
Mickey Mouse, which gets under way the 
week of September 28th, will be ushered in 
with a full array of exploitation novelties 
now being prepared for exhibitors every- 
where. 

In addition to the special two-color stick- 
ers, special buttons, masks, balloons, 40 x 
60's, as well as a full array of 8 x 10 scene 
stills along with a special set of birthday 
stills are now ready at the United Artists 
exchanges. 

In the meantime the exchanges are busy 
re-routing prints of all the Walt Disney car- 
toons in order to take care of circuit and 
independent bookings during the birthday 
week. 

New License Test 
Case Up Monday 

A new test case has been instituted by 
License Commissioner Paul Moss to de- 
termine whether actors' agents shall be* 
licensed by the city of New York, which 
necessitates bonding and fingerprinting. A 
hearing is set for next Monday in the magis- 
trate's court, central term, when William 
Schilling will be arranged. A previous test 
case started by the conmiissioner to require 
licensing of all agents was dismissed re- 
cently in the special sessions court of New 
York. 



Lincoln Short Ready 

"The Perfect Tribute," a special short sub- 
ject produced by Metro-Goldwyn-Mayer and 
commemorating Abraham Lincoln's Gettys- 
burg Address, has been completed and will 
have a simultaneous release throughout the 
country on September 22, the day on which 
President Lincoln signed the Emancipation 
Proclamation. Charles "Chic" Sales has the 
title role in the film, which was directed by 
Edward Sloman, and the cast includes Wil- 
liam V. Mong, Oscar Apfel, Leila Mclntyre, 
William Henry and Walter Brennan. 



Tom Mix Resuming Air Series 

Tom Mix Adventures, taken from the life 
and screen career of the cowboy, will return 
to the air for the third successive season 
starting September 30 under the sponsorship 
of the Ralston Purina Co. The program will 
\ e heard each Monday, Wednesday and Fri- 
day evening over the National Broadcasting 
Co. network. 



Fight Pictures Set 

The official fight pictures of the coming 
Max Baer-Joe Louis fight, September 24, 
at the ^'ankec Stadium, will be shown at the 
majority of the RKO thoatro.ci in New York 
the day after the fighi.. 




THE 

RETURN OF 
PETER GRIMM 

STARRING 

LIONEL BARRYMORE 

WITH HELEN MACK • EDWARD ELLIS • DONALD MEEK 

DIRECTED BY GEORGE NICHOLLS, JR. 




September 21 



1935 



MOTION PICTURE HERALD 



29 



MPTOJtoName 
Convention City 



WILLIAM FOX AGAIN IN 
FILM COURT LIMELIGHT 



A date for the Motion Picture Theatre 
Owners of America's next convention as 
well as one for the next meeting of its 
board of directors is included among the 
organization matters expected to be cleared 
up by president Ed Kuykendall during his 
present short stay in New York. 

Mr. Kuykendall had little to say for pub- 
lication pending conferences at the group's 
headquarters, but he did mention that a 
number of ideas had accumulated from the 
field relative to a voluntary industry code 
for the exhibition industry. Nothing has 
been done by way of analyzing these ideas, 
however, he continued. 

On the other hand, Fred Wehrenberg, 
president of the MPTO of St. Louis, East- 
ern Missouri and Southern Illinois, said in 
St. Louis, that he expects the directors of 
the organization to be called to Chicago 
shortly by Mr. Kuykendall and that St. 
Louis will then be named as the scene of 
the next convention. 

Meanwhile, state exhibitor associations in 
the field continue active. In Massachusetts 
a new list of officers will be put into nomi- 
nation at a meeting of the Allied Theatres 
of Massachusetts, Inc., to be held late this 
month. The election is to take place next 
month when a new president will be chosen 
to fill the vacancy caused by the death of 
George Giles. 

In Kansas City A. J. Simmons, Lamar, 
Mo., exhibitor and member of the Kansas 
Motion Picture Theatre Association, has re- 
vealed that plans are under way for a 
regional meeting for exhibitors of south- 
western Missouri and southeastern Kansas 
to be held in October. It is expected some 
thirty men will attend the gathering which 
will be held at Lamar, Carthage or Joplin. 

The purpose of the meeting will be to 
get small town exhibitors together to dis- 
cuss contracts, the sales tax and other cur- 
rent issues. 

In New York product lineups for 1935- 
36 were discussed recently at a meeting of 
the Independent Theatre Owners of America 
at which John Benas was the principal 
speaker. Harry Brandt and Maurice 
Eleischman reported on the operators' situa- 
tion and Bernard S. Deutsch, president of 
the Board of Aldermen, spoke on the forth- 
coming American Jewish Congress. 

Radio Net Opens 
"Big Broadcast" 

A coast-to-coast radio hookup over the 
National Broadcasting Company's network 
inaugurated the opening of Paramount's 
"Big Broadcast of 1936" simultaneously in 
the Paramount theatre in Los Angeles and 
on Broadway in New York last Saturday. 

An array of Hollywood talent was the 
feature of the program, with Bing Crosby, 
Joe Penner, Ethel Merman, Erances Lang- 
ford and Charles Ruggles heading the list, 
also Willie Howard, Joe Morrison, Benny 
Baker, Carl Brisson, Mary Boland. 

Instrumental music for the program was 
supplied under the supervision of Nathaniel 
Finston, who recently resigned from his 
post of Paramount's music director. 

Lucky Strike sponsored the program. 



Ordered to Answer Questions 
in One Case, Released from 
Examination in Another 

Ordered by one court to answer all ques- 
tions in connection with litigation insti- 
tuted by the Eox Film companies, and re- 
leased by another from questioning in a 
$300,000 judgment suit of the Capital Com- 
pany of California, William Fox continued 
to hold the spotlight as principal in motion 
picture legal actions this week. 

It was learned also that while Fox The- 
atres Corporation showed a loss of $62,175 
for the six months ending June 30th, the 
balance sheet includes an item of $7,500,- 
000, which is estimated by the receivers as 
the probable amount they will recover in 
the suit brought against Mr. Fox by Fox 
Theatres Corporation. 

A development in the action of the Will- 
iam Fox interests seeking to prevent opera- 
tion of the Twentieth Century-Fox merger 
was that attorneys planned to make the 
Chase National Bank and its officers co- 
defendants in the suit which is pending in 
the New York supreme court. 

Fox Fights Examination 

On application of William B. Atkinson, 
ancillary receiver for the Fox Theatres Cor- 
poration, who sued William and Eva Fox 
and others in an effort to determine what 
became of the corporation's assets during 
the time William Fox was head of the Fox 
companies, Judge Meier Steinbrink in the 
New York supreme court decided that Mr. 
Fox must disclose all requested information 
regardless of complications with other suits 
pending. 

Mr. Fox applied for an order staying 
Fox Film Corporation and the receivers of 
Fox Theatres from examining him before 
trial of actions brought by both complain- 
ants. He also asked that if his application 
for a stay were denied that the court direct 
the plaintififs to confine their examination 
to matters not relevant to the issues involved 
in a third action brought against him by 
the Chicago Title & Trust Company, which 
seeks to recover $1,000,000 as a result of an 
alleged default in the guaranteed redemption 
of Roxy Theatre stock. He charged that the 
plaintiffs were seeking information to use 
against him in one or the other of the pend- 
ing cases, and that in any event he be ex- 
cused from testifying until after the trial of 
the stock redemption case. 

Judge Steinbrink denied all of Mr. Fox's 
applications and granted the application of 
Mr. Atkinson, directing Mr. Fox to testify 
fully. 

Testimony Resumed 

The examinations to which Mr. Fox ob- 
jected were begun at Mineola, N. Y., last 
July, and at that time his counsel refused 
to permit him to answer questions regarding 
the Roxy theatre deal. Testimony in that 
case was resumed this week before Referee 
Sol M. Stroock with Saul E. Rogers, former 



general counsel of Fox Film, on the stand 
for two successive days. 

Federal Judge Robert B. Patterson in 
New York in voiding a subpoena served on 
Mr. Fox at Atlantic City, N. J., in the Capi- 
tal Company suit, ruled that the distance 
between two points for the purpose of serv- 
ing the order must be the shortest way of 
travel, and not by airplane. The decision 
was reached after weighty research in the 
number of miles between the court house 
in New York City and the Hotel Claridge 
in Atlantic City, where Mr. Fox was on his 
physician's orders. 

The Capital Company, of San Francisco, 
wanted to examine Mr. Fox in supplemen- 
tary proceedings in connection with a con- 
fessed judgment for $297,412.91 on a San 
Francisco theatre rental. Thus far the Capi- 
tal Company has collected $477.34 from an 
account in the Bankers Trust Company. 

Attorneys for Mrs. Eva Fox in filing an 
amended complaint in the action against the 
Twentieth Century-Fox merger will charge 
the completed reorganization is in violation 
of court order, and will include Chase Na- 
tional Bank in the suit and the application 
to examine the merging interests before trial. 
Application for that right has been delayed 
for another week. 

Fox Theatres' Half-Year Net 

For the six months ending June 30, Fox 
Theatres Corporation showed a net profit 
of $20,023 and cash on hand totals $645,410, 
it is shown in a report filed by Milton C. 
Weisman, the receiver. Loss after depre- 
ciation, amortization, bad debts and other 
allowances was $62,175. Total assets of 
$17,325,469 are valued by the receiver at 
$9,583,737. 

Federal Judge Alfred C. Coxe set Oc- 
tober 2 as the date for a hearing on appli- 
cations for allowances of services by attor- 
neys, creditors' committees, trustees and 
others who participated in the reorganiza- 
tion of Fox Metropolitan Playhouses. Ap- 
plications are to be filed by September 30. 
The maximum amount of $500,000 has been 
set aside for such expenses under the re- 
organization plan. 

Irving Trust Company, as trustee for 
Fox Metropolitan, filed objections to the 
claim of the Emblem Holding Corporation 
for $885,000 on the lease of the Stratford 
theatre, Brooklyn. The claim is based on 
a 19-year period at a rental of $45,000 a 
year. Asking disallowance of the claim, 
counsel argued that under the bankruptcy 
laws claims for rent are limited to three 
years following surrender of the lease. 

Final hearing and dismissal from bank- 
ruptcy of Fox West Coast was set for 
Wednesday in Los Angeles before Referee 
Samuel McNabb. 

Fox West Coast has given J. J. Sullivan, 
chief film buyer, and Charles Buckley, legal 
department head, new five-year contracts as 
vice-presidents. Contracts for a similar 
period are being prepared for Arch Bowles, 
San Francisco; Elmer Rhoden, Kansas City ; 
H. J. Fitzgerald, Milwaukee; Rick Ricket- 
son, Denver. The new deals are in fulfill- 
ment of a promise made several years ago. 




® 





in this picture and 
plenty of it!" 



— Hollywood Reporter 



32 



MOTION PICTURE HERALD 



September 21, 1935 



State hy State Comparison of 
Increase in U. S* Tax Returns 



Following is a state by state analysis of federal admission tax receipts, compar- 
ing collections for the year ended July \st of this year with the previous twelve 
months period. In last week's issue was recorded the fact that the total tax for the 
past year was $13,757,238, an increase of $750,000 over the preceding year, as re- 
ported by the United States Bureau of Internal Revenue at Washington. 



YEAR ENDED YEAR ENDED 

State July I. 1935 July I, 1934 

Alabama $35,883.89 $23,041.96 

Alaska 13,271.60 13.318.48 

Arizona 13,965.52 11,732.49 

Arkansas 28,768.21 22,519.00 

California 1,131,756.75 1,015,330.31 

Colorado 122,985.47 78,669.44 

Connecticut 164,824.84 153,522.26 

Delaware 6,514.42 8,375.29 

District of Columbia 239,3 1 2. 1 3 254,587.38 

Florida 224,155.34 167,104.67 

Georgia 54,875.83 54,022.80 

Hawaii 48,883.67 52,545.56 

Idaho 11,584.16 14,025.07 

Illinois 1,148.485.10 1,166,614.30 

Indiana 121.009.99 193.090.44 

Iowa 36.465.71 51.741.73 

Kansas 24.908.31 22.929.37 

Kentucky 76,295.10 86.003.67 

Louisiana 60.746.93 58,801.56 

Maine 30,341.16 28,115.53 

Maryland 186,657.28 207,008.23 

Massachusetts 826.932.82 ' 806,869.07 

Michigan 484,143.48 334,286.0! 

Minnesota 91.567.50 76.359.99 

Mississippi 8,659.64 5,421.43 

Missouri 293,939.74 247,649.20 

Montana 19,590.76 16,552.59 

Nebraska 38,805.82 44,922.33 

Nevada 8,298.97 6,974.92 

New Hampshire 79,587.44 76,290.97 

New Jersey 382.697.42 392.892.65 

New Mexico 21.258.84 17.374.97 

New York 5.496.702.52 5.645.638.89 

North Carolina 58.252.92 40.066.14 

North Dakota 3.660.20 3.754.81 

Ohio 274.246.16 231.781.25 

Oklahoma 53.890.78 58.366.89 

Oregon 60.123.27 57.568.29 

Pennsylvania 817.738.79 820,994.90 

Rhode Island 89.839.58 34,802.14 

South Carolina 26.006.8! 21.881.46 

South Dakota 5.726.56 5.966.1! 

Tennessee 77.181.81 62,058.55 

Texas 438.115.52 365.322.00 

Utah 20.268.06 14.582.62 

Vermont 6.479.76 7,355.26 

Virginia 90.165.49 67,229.43 

Washington 100.818.75 72,583.44 

West Virginia . ; 19.354.53 14.764.23 

Wisconsin 67.570.80 99.498.58 

Wyoming 14.022.14 10,711.28 



Totals $13,757,238.09 $13,343,619.94 



Paramount Holds 
To Decentralized 
Theatre Operation 

Paramount will not discontinue its pres- 
ent policy of decentralized theatre operation, 
Motion Picture Daily says, quoting "a 
high official of the company." 

The basis for renewal of partnership and 
management agreements covering the opera- 
tion of more than 700 of Paramount's 1,000 
theatres will be defined by John E. Otterson, 
Paramount president, in advance of his de- 
parture for Hollywood at the end of this 
week, it was said. The operating agreements 
expire September 28 and the policy embrac- 
ing their renewal will not bring about any 
radical changes in operation. With the pol- 
icy once having been set by Mr. Otterson, 
the negotiations for the drafting of the new 
pacts with partners and operators will be 
left to the heads of the Paramount theatre 
department. 

Mr. Otterson returns to Hollywood for an 
indefinite stay to complete the studio reor- 
ganization which has been in progress for 
several months past. Shortly after his re- 
turn to New York he will leave for Europe 
to make a complete survey of Paramount 
operations abroad, and during this trip the 
company's foreign policies will be decided. 
The policy on eastern production by Para- 
mount will also be resolved at a later date. 

The impression gained from the official 
statements is that the major policy at the 
studio, in Europe and in New York, may 
involve no radical changes. Particularly 
does this appear to be true of operations 
which are showing satisfactory results. 
Changes of policy on other operations, it is 
indicated, may be made only after careful 
study by Mr. Otterson. 

Official denial was made by this source 
that Paramount had discussed any deal 
which would bring into the company Sam 
Briskin, whose resignation from Columbia 
became effective Friday. Likewise, denial 
was made that negotiations of any kind had 
been opened with Winfield Sheehan, even 
for release by Paramount of any product 
that the former Fox production chief might 
make independently. 

Denial that any new duties in Paramount 
had been designated to S. A. Lynch was also 
made. 

In the meantime, Federal Judge Alfred C. 
Coxe approved a report of special master 
John E. Joyce settling the claim of the Bijou 
Amusement Company against Paramount 
Pictures, Inc., for $5,000. The Bijou Amuse- 
ment Company originally filed a claim for 
$40,265 allegedly due on a lease on the Kett- 
ler, West Palm Beach, Fla. 

Astoria Preview Draws 
Many Opinion Cards 

Following the special preview of "Red 
Salute" last week at the Triboro Theatre, 
Astoria, L. I., United Artist home office 
officials claim an unprecedented number of 
opinion cards were received. The official 
count, it is claimed, showed 1528 replies 
received and since there were but 2,800 pat- 
rons present at the preview of the Reliance 
picture, this was considered a remarkable 
percentage of returned cards. 



September 2 1, 1935 



MOTION PICTURE HERALD 



33 



BRITISH GET "JITTERS" WHEN THEY 
HEAR OF TELEVISION THEATRE TESTS 



Two More Systems Reported 
Planning Early Experiments in 
England; Baird Executive Tries 
to Reassure Movie Exhibitors 

England is moving to be the first country 
in the world to bring television to the mo- 
tion picture theatre. And, although the 
television laboratory of the inventor is one 
place and the theatre screen is another, plans 
have already been worked out between Bri- 
tish television interests and film interests to 
install the medium as a test of "great 
secrecy" in the Dominion theatre, London. 

On the other hand, even David Sarnoff, 
RCA's president, and heretofore one of 
the coqntry's leading optimists on the 
proximity of television's practicability, said 
in New York this week that the research 
results of the scientists still must be brought 
out of the laboratory and into the field. 

There are, however, new television de- 
velopments under way in California, where 
an exhibition was held, and in Paris, Lon- 
don and Berlin. 

British on "Ground Floor" 

That English exhibitors will be in "on the 
ground floor" if, when and as television is 
introduced in that country, was announced 
this week by the United States Department 
of Commerce in disclosing a report sub- 
mitted to Washington by Henry E. Stebbins, 
assistant Commerce Department trade com- 
missioner at London. 

The introduction of television in England, 
originally scheduled for this fall, is now 
seen delayed until next March, the report 
declared. 

In the United States, however, television's 
box office possibilities are seen as being too 
far in the future to even bring them under 
discussion. 

Under the present plans of the British 
Broadcasting Company, London, two tele- 
vision transmitters are to be erected in the 
Alexandra Palace by Baird Television Com- 
pany, controlled by Gaumont British, and 
Electrical and Musical Industries, respec- 
tively, from which picture programs will be 
disseminated in a test to determine which, 
if either, of the two systems should be 
permanently adopted. 

Two Other Systems Near Tests 

However, there are at least two other 
systems nearing public tests in England, 
both of which are claimed by their backers 
to be superior to either of those now under 
test, and indications are that one or both 
will be ofifered for comparison against 
whichever is selected by the B.B.C. Mean- 
while, there is some difference of opinion 
whether a receiver can be produced which 
will pick up both the Baird and the EMI 
programs, one of which uses 240 and the 
other 405 "lines." 

Announcement of the proposed introduc- 
tion of television in England gave the Brit- 
ish exhibitors the "jitters," according to 
U. S. Commissioner Stebbin's report, in 



which he said : "The motion picture exhibit- 
ors, traditionally in a state of nerves over 
difficulties real or imaginary, had worked 
themselves into a regular breakdown at the 
prospect of television." 

To combat this, the Baird company sent 
its technical director to address the ex- 
hibitors at a recent meeting, during which 
he explained that equipment has been de- 
veloped which will enable the picking up of 
an event as it occurs to be transmitted on 
short waves to the main station and there 
sent out on the television frequency to be 
picked up by receivers in the theatre "and 
projected by intermediate projection process 
to the full-size screen." 

"Good television pictures in one form or 
another will be shown in London cinemas 
before the end of the year," he said. "They 
will show results of fair entertainment value, 
and should attract the public from this point 
of view rather than from the point of 
novelty, or from the fact that television is 
a matter of the moment. I think I am right 
in saying that within two years from now 
several London cinemas will be taking regu- 
lar television items in their programs. 

"I am convinced that even if programs 
for the home were made really attractive 
the average member of a family will still 
want to go out to his local cinema or thea- 
tre and laugh and cry and enjoy himself 
in common with many hundreds of others. 

"Television in the cinema is in its experi- 
mental form now, but it is gradually de- 
veloping to become a feature on the pro- 
gram. The cinema need have no fear of 
television in the home as regards reducing 
box-office receipts." 

Program Called Determinant 

The whole success of television depends 
upon the single factor of program, in the 
opinion of Andrew C. Cruse, chief of the 
electrical division of the Department of 
Commerce, who recently made a personal 
tour of Europe to study television develop- 
ment. 

Unless an adequate supply of entertaining 
features is presented, the most efficient 
equipment will be valueless, he added. Any 
regular program service of more than a 
few minutes' duration will be forced, Mr. 
Cruse believes, to rely on motion pictures 
for much of its material, and will have to 
secure its films from the regular supply 
since the expense of producing pictures es- 
pecially for television would be prohibitive. 

On the other hand, it is equally certain 
that difficulties would be encountered in 
securing enough "events" to make possible 
a daily presentation of current matters, 
while the cost and time of rehearsing is 
seen as a drawback to any program service 
of "live talent" features. 

Thus, accoi'ding to the chief of the 
United States electrical division, British 
television interests have certain important 
problems to solve and he warns that "we 
in the United States can learn many valu- 
able lessons, which may later save us many 
dollars, by patiently watching this develop- 
ment of the British television picture." 

Television, so long "just around the cor- 



But Investigators and Executives 
in America Say Many Cor- 
ners Have Yet To Be Turned; 
Many Obstacles Are Cited 

ner," as predicted by experts in this coun- 
try, is not there any more, according to the 
findings of the Scripps-Howard News- 
papers, which this week sent William 
Engle, New York World-Telegram staff 
writer, to visit the laboratories and execu- 
tive offices of the electric and radio inter- 
ests sponsoring television research. 

Television, commercially feasible, and 
comparable to motion pictures In the re- 
production of Images In the home, Is just 
around a great many corners, some of 
them a good trot away, Mr. Engle found. 

True, splendid progress has been made in 
the last few years, David Sarnoff told Mr. 
Engle, and televised pictures are better than 
when Helen Morgan's piano sitting was 
projecting into New York ether, but there 
are catches, too. 

Mr. Engle found: "It costs much. And 
the pictures are small. And the televisors 
can not zip the pictures out across the pent- 
houses and through the network of high 
tension lines more than 25 miles — usually 
not more than 15 miles. 

Still, Mr. Sarnoff said, there is hope 
of turning that last corner some time, and 
R. C. A., as announced months ago, has 
begun a program of endeavor to reach 
that end. The program is going to cost 
$1,000,000 and continue for 15 months. 

"To say it simply and correctly," Re- 
porter Engle declared, "television still is a 
laboratory pet or a novelty in your draw- 
ing-room, and when it is going to be any- 
thing else no one knows." 

Said John Mills, author of "Signals and 
Speech in Electrical Communication," head 
of the Bell Telephone Laboratories, and, in 
the opinion of Mr. Engle, one of its best 
authorities on television : 

"The experiments of recent years have 
produced a greater appreciation of tele- 
vision's problems and a more restrained op- 
timism than was common to public or press 
in the first part of this decade." 

Obstacles Called Great 

Said Orestes H. Caldwell, former editor 
of Electronics: 

"1 do not foresee television as an enter- 
tainment in the home at once. But I do 
believe that such progress will be made 
that this cannot long be delayed." 

The obstacles, however, are so towering 
that the engineers have good right to lie 
awake at night. 

"Consider merely this," Mr. Mills sug- 
gested. "To send a 240-line image — 240 
lines up and 240 lines sideways — you must 
transmit to the squares of the receiving set 
57,600 bits of information. Because of the 
limitation of the permanence of vision you 
must send 20 images a second, so that it 
means 152,000 bits of information to be 

(Continued on folloudufi page) 



34 



MOTION PICTURE HERALD 



September 21, 1935 



COST STILL BIG TELEVISION FACTOR 



(^Continued from preceding page) 

transmitted per second," Mr. Mills added, 
causing Reporter Engle to observe : "That 
makes it cost a lot even to get started. That 
requires installation of elaborate equipment. 
That also makes the television station obtain 
facilities for transmitting on a band of fre- 
quencies of 576,000 cycles and that is equiv- 
alent to the band which would be required 
by 57 non-interfering broadcasting stations. 

"It takes some money to do tliat, with 
everyone else in town wanting to start 
something on the few short waves that are 
left." 

One-Sixtieth of Film Information 

When the technicians talk about sending 
pictorial information through the air, Mr. 
Mills said, they cannot substitute the words 
clarity or detail. They mean both, that pic- 
torial information. 

"So television today conveys only one- 
sixtieth of the pictorial information which 
a good movie conveys." 

Mr. Sarnoff, nevertheless, points out : 

"Our research and technical progress may 
be judged by the fact that upon a laboratory 
basis we have produced a 343-line picture, 
as against the crude 30-line television pic- 
ture of several years ago. The picture fre- 
quency of the earlier system wa.s about 12 
per second. This has now been raised to 
the equivalent of 60 per second." 

California Development 

The California development, reported 
from San Diego by the news press, told 
how "a tiny dot of light began to move 
slowly in wide arcs across a square silver 
screen. It moved faster and faster until 
the dot became a line, the line became a 
series of lines, and, finally, the streaks 
merged into an almost solid field of light. 
In the darkened room, only the screen and 
the flashing lights from the television trans- 
mitter were visible. Then a face appeared 
on the screen, at first whirling like a figure 
on a merry-go-round, then steadying into 
a firm outline of the face of A. J. Cohen, 
director of the plant." 

Rather than becoming an active com- 
petitor with present film companies, Mr. 
Cohen believes the two related industries 
will be able to combine profitably, with the 
motion pictures reaching even more people 
than is possible at present. 

Doubts have been expressed regarding 
the possibility of collecting the "admission 
price" on such broadcast movies, but Mr. 
Cohen was said to have the answer to that, 
too. 

"We'll put on meters, like a gas meter, 
and the machines will run only for a certain 
regulated period before they must be re- 
started with another coin." 

The second important division of tele- 
vision which Mr. Cohen demonstrated was 
the television telephone. 

"Expense of these sets at present is pro- 
hibitive to private use," Mr. Cohen ob- 
served, "but we expect shortly to establish 
plants which may be used between principal 
cities much in the manner of a pay tele- 
phone." 

However, commercial expansion of the 



television program will be impossible until 
the Federal Radio Commission grants per- 
mission for broadcasts, Mr. Cohen added, 
' but this is expected within the next two 
years. At present the commission, feeling 
television still is too much of an infant to be 
freed commercially, will grant licenses only 
"for" experimental broadcasts." 

And from Paris came another press dis- 
patch, that the French will start witnessing 
television performances next month if pres- 
ent television plans of Georges Mandel, 
radio-sympathizing Communications Minis- 
ter materialize. 

Mr. Mandel was said to have placed four 
television circuits in phone cable which ties 
up the new 60-120 kilowatt station at Ville- 
bon, Paris suburb, with town studios. This 
outlet has already been inaugurated and 
will be the main state broadcasting unit 
for Paris from now on. 

Television plans for immediate future are 
connected with Eiffel Tower, the first 
French station to exist and still a pioneer. 
At present 60 line images are broadcast 
from Tower once a week, for a few fans, on 
200 meter wavelength. 

By the end of September, Mr. Mandel 
was said to have promised this equipment 
will be changed, and the Tower will be 
able to send out 180-line wireless flickers 
on the 7-meter band, which promised in- 
finitely better results. . . 

Disappointment in London 

From London, L. Marsland Gander, 
European newspaper correspondent, re- 
ported to the New York Times, that at 
Europe's outstanding radio exhibition, held 
in London, great disappointment was ex- 
pressed because there was no television 
demonstration, either of pictures or equip- 
ment. 

On the other hand, at the annual radio 
exhibition in Berlin, Mr. Gander reported 
no secret was made of television. A large, 
darkened hall was entirely filled with work- 
ing television sets. But it appeared that 
technically Germany is behind Britain. 

Mr. Gander continued: 

"The B. B. C. decision to use two sepa- 
rate standards in alternate transmissions is 
being much criticized in Britain. It is 
widely maintained that simplification, not 
complication, is needed at the outset. Ger- 
many certainly will not be worried by this 
particular problem, but her present 180-line 
pictures cannot be considered satisfactory. 

"Moreover, Germany is dinging to the 
intermediate film method of reproduction. 
In England recently great success has been 
achieved by the direct pick-up of the 
'electric eye'. This is a great simplification, 

"Hitherto the German television service 
has been received only by laboratories and 
a few specially privileged persons. Com- 
mercial receivers were, however, actually on 
view at the exhibition, and in future the 
average householder may, if he wishes, re- 
ceive television." 

Among the firms demonstrating television 
at Berlin's radio exhibition were Telefunken 
Loewe, Lorenz, Fernseh and TeKade. Of 



these organizations only TeKade was show- 
ing anything but cathode ray reception, and 
all the cathode ray pictures were reproduced 
on the end of the tube itself, the average 
size of picture being about eight by seven 
inches. The E. M. I. Co. in London is 
known to be projecting a picture from a 
cathode ray tube to a screen. 

Flicker Cited 

Fernseh were showing a 320-line pic- 
ture from film and the sharpness of defini- 
tion was reported by Correspondent Gander 
to be remarkable. It was generally de- 
scribed as "better than the home cinema." 
But there was some flicker. On the other 
hand the Loewe company seemed to have 
overcome flicker with their interlaced scan- 
ning on the 180-line standard at 50 pictures 
per second against the usual 25. The defini- 
tion was, however, not comparable to the 
Fernseh 320-line picture. 

Another interesting point described by 
Mr. Gander was that the TeKade mirror 
screw receiver appeared to give a higher 
definition than would be suggested by the 
number of lines used. For instance, a 90- 
line picture looked almost like a 180-line 
picture, but it seemed to lack brilliance. 

In large-picture television the most inter- 
esting exhibit," in Mr. Gander's opinion, 
"was the Karolus screen, which consists of 
10,000 small electric light bulbs giving a 
100-line picture on a screen approximately 
six and one-half feet square. Close-ups 
were at a distance extremely effective, but 
one would not expect the screen to handle 
great detail; in its present form it is not 
a competitor of the cinema." 

German Postofflce Exhibit 

The German postoffice, which has insti- 
tuted public televiewing rooms throughout 
Berlin for the popularization of the new 
science of radio-sight, had an exhibit illus- 
trating the improvement in reception from 
the 30-line to the 180-line standard. "Ger- 
many," continued reporter Gander, "is show- 
ing every determination to be first in the 
television race. The cheapest German tele- 
vision set, by the way, is $330 and the av- 
erage price appears to be about $600. 

New Kind of Output Tube 

A new type of output tube, the Harries 
valve, was shown, which, it is contended, 
gives twice as much output as the usual 
pentode amplifier tube. Similar tubes are 
to be designed for television and micro- 
wave reception. 

In Berlin it was noticeable that tubes have 
lost their pins in order to reduce capacity 
effects for television. There were, however, 
few short-wave sets and practically no radio- 
gramophones. The most popular receiver 
is still the two-tube "people's set." It costs 
$30 and is made to an identical specification 
at the order of the government by all manu- 
facturers. The object is, of course, to en- 
able the German worker to hear the voices 
of his rulers. Already 1,900,000 of these 
sets are in use and Dr. Goebbels has just 
ordered the manufacturers to make another 
1,000,000. 



September 2 1, 19 3 5 



MOTION PICTURE HERALD 



35 



ASIDES & INTEI^LUDES 



By JAMES CUNNINGHAM 



Many and varied, humorous and otherwise, 
have been the stories and anecdotes about Will 
Rogers passed on to this department since the 
"old man" went west. Typical, but until now 
never disclosed, is the yarn from Holly- 
wood's Julius Klein, formerly special assistant 
to Carl Laemmle at Universal City, a news- 
paperman vvith an exciting career, and now en- 
gaged in completing the manuscript of his new 
book, "Sir Roger Casement." 

It was some time' in 1933, shortly after Will 
returned from his trip to England, that the 
telephone wires at his Beverly Hills homestead 
went dead. A trouble-shooter was called, arid 
Will interested himself in his- work. When 
the telephone had been set in order Will was 
suddenly struck with an idea. He scratched 
his chin meditatively, and, cocking one eye at 
the wire-puller, asked : 

"D'ya think I ken git London on that there 
contraption ?" 

"Of course," replied the repair man. 

"Would it be askin' too much of the telephone 
company to let me talk to Buckingham 
Palace?" 

"Why, no, I don't think so." 

"Well, if it ain't too much trouble, try and 
git me King George, and no wrong numbers 
for a change." 

With some trepidation, the repair man put 
through the call, and shortly Will Rogers was 
talking to King George. What the King said 
no one but His Majesty will ever know, but 
Will spoke perfectly at ease, telling him, in 
true "Blarney," that since this was his first 
Trans-Atlantic telephone call, he could think 
of no better use to put it to, than to call up 
His -Majesty and thank him for his hospitality 
while Will was in London. 

"An' jest think of it. Your Majesty," con- 
cluded Will, dropping into his venacular, "here 
I am in Beverly Hills, California, callin' you 
up, an' I ain't reversin' the charges, neither." 
V 

The San Francisco chapter of Hadassah — 
women's Zionist o'rg'anization — .is planting 
an evergreen tree in memory of Will Rogers 
in the George Washington forest in the Plain 
of Esdraelon in Palestine. 

V 

Dwight Weist trained for many a week to im- 
personate Adolph Hitler's voice for the March 
of Time radio hour. He finally succeeded and 
was reported to have achieved a splendid sim- 
ilarity to the hoarse voice of the Ftiehrer. So 
what does Hitler do? He has himself operated 
on with the result that his voice changed com- 
pletely. 

V . 

The practice of installing radio receiving 
sets in hearses, which gained wide popularity 
in Shanghai, China, last year, has now been 
forbidden by an official order. It was startling, 
to say the least, to hear dance music or jazz 
songs emanating from hearses during funeral 
processions. Imagine hearing from a hearse 
the strains of Cab Calloway's rendition of "I'll 
Be Glad When You're Dead, You Rascal You." 
V 

Advertising Age acknowledges the fact that 
it costs $70,000,000 a year to advertise motion 
pictures to the great American public, hut adds 
the observation that. "The $70,000,000 spent in 
the past year to advertise the movies doesn't 
include the contributions of the Legion of De- 
cency." 

V 

Civilization triumphs: One by one our 
modern gadgets have invaded the beautiful 
and tranquil South Sea island of Papeete. 
The primeval peace of the place was dis- 
turbed, in inirn, by the electric light, the 
automobile, the filling station, telephone, 
radio and movie. Last week the process 
reached its logical conclusion: a beauty 
parlor- was started. 



Seegar Haevilin, who headquarters in the RCA 
Building towering above Rockefeller Centre, 
relates the tale about a railroad incident that 
happened the other day when he found himself 
in one of those combination club and dining 
cars, where from his seat he could see that tlte 
zvhite-coated dark-skinned waiter who took the 
orders removed his coat upon entering the 
kitchen and doubled in